Start-up Funding | |
Start-up Expenses to Fund | $28,461 |
Start-up Assets to Fund | $384,210 |
Total Funding Required | $412,671 |
Assets | |
Non-cash Assets from Start-up | $324,210 |
Cash Requirements from Start-up | $60,000 |
Additional Cash Raised | $0 |
Cash Balance on Starting Date | $60,000 |
Total Assets | $384,210 |
Liabilities and Capital | |
Liabilities | |
Current Borrowing | $0 |
Long-term Liabilities | $100,000 |
Accounts Payable (Outstanding Bills) | $2,500 |
Other Current Liabilities (interest-free) | $0 |
Total Liabilities | $102,500 |
Capital | |
Planned Investment | |
Mr. Cam Piotr | $5,250 |
Mr. Bob Green | $5,250 |
Additional Investment Requirement | $299,671 |
Total Planned Investment | $310,171 |
Loss at Start-up (Start-up Expenses) | ($28,461) |
Total Capital | $281,710 |
Total Capital and Liabilities | $384,210 |
Total Funding | $412,671 |
Stroll Net’s public Internet terminals will provide customers full access to email, video email, WWW and other applications such as a prepaid storefront. Stroll Net will provide clients and customers with a unique and innovative product and service.
Walk-up Internet Access: Customers pay with either cash or credit card and receive a specific amount of time on the terminal in exchange for their payment. Customers can surf the Internet, check email and send video email.
Wireless Internet Access: Away from the home, WiFi users can access the Internet through our Wireless Hotspots.
Prepaid Storefront: An application that allows customers to purchase products such as Prepaid Calling Cards, Prepaid Wireless Top-up, and Prepaid Mobile Content (games, graphics, ring tones, etc.).
Multimedia Advertising: Local, regional, or national companies can advertise using multimedia on-screen advertisements. Advertisements consist of full motion video “commercials,” picture files, or twelve advertising buttons.
Technical Specifications
PC Specifications
Stroll Net will be first to place public Internet Terminals in Tech City. Stroll Net will differentiate itself from other ISPs in Tech City by providing its customers with the ability to access the Internet even when they are away from their own computer.
We do not expect to replace standard internet access options (home, school, and work-based computers), but to supplement them; similar ventures, such as Internet cafes, have seen great success.
Stroll Net will obtain its public Internet terminals from Supplier One, Inc. located in Vancouver, BC. Supplier One, Inc. will provide the locating service and the hardware required to run Stroll Net. Internet access and networking will be provided through Supplier Two.
Stroll Net will invest in terminals with high-speed computers to provide its customers with a fast and efficient connection to the Internet. The computers will be reliable and fun to work with. Stroll Net will continue to upgrade and modify the systems to stay current with communications technology. One of the main attractions associated with public Internet terminals is the state of the art equipment available for use. Not everyone has a Pentium PC in their home or office.
To enhance our initial product line, we will look at a newer model of Supplier One terminal that offers a greater variety of technologies.
As we increase our presence in the public Internet access business, we will continue to seek out applications that will allow us to offer a greater variety of services. A key component of this will be customer feedback.
Stroll Net is faced with the exciting opportunity of being the first-mover in the Tech City public Internet market. The attractiveness of convenience, combined with the growing interest in the Internet, has been proven to be a winning concept in other markets and will produce the same results in Tech City.
The explosion of the Internet has been well documented. The International Data Corporation predicts that by 2004 there will be 210 million Internet users in the U.S. alone. Our increasingly mobile society manes that a large percentage of these users will access the Internet through public Internet terminals.
Research has confirmed that the demand for public Internet terminals is growing exponentially and that the number of terminals in operation worldwide will reach 434,000 by 2006. By 2007 the number of wireless Hotspots in the U.S. is expected to grow to 41,000 and generate in excess of $3 billion in revenue.
Stroll Net’s clients can be described as individual business owners and medium to large companies that provide a services to tourist and business travelers alike as well as students and everyday Internet users. Such clients include, but are not limited to; airports, hotels, truck stops and coffee shops.
Our customers can be divided into two groups. The first group is familiar with the Internet and desires a convenient and affordable way to access the Internet away from home and their offices. The second group is not familiar with the Internet, yet, and is just waiting for the right opportunity to enter the online community. Stroll Net’s target market includes people between the ages of 18 and 65. According to the 2000 U.S. Census, Tech County has roughly 490,693 residents between the ages of 18 and 65. Of these, many are already internet-savvy.
Within this group, we will target two groups in particular:
Market Analysis | |||||||
Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |||
Potential Customers | Growth | CAGR | |||||
Students | 2% | 35,000 | 35,700 | 36,414 | 37,142 | 37,885 | 2.00% |
Traveling Professionals | 3% | 24,000 | 24,720 | 25,462 | 26,226 | 27,013 | 3.00% |
Other | 0% | 900 | 900 | 900 | 900 | 900 | 0.00% |
Total | 2.38% | 59,900 | 61,320 | 62,776 | 64,268 | 65,798 | 2.38% |
The explosion of the Internet has been well documented. Our increasingly mobile society means that a large percentage of these users will access the Internet through public Internet terminals. To be proactive and remain competitive it is imperative for business travelers to have reliable high-speed access to e-mail, the Internet and corporate networks. As such, it is becoming a standard for business travelers to stay only at hotels with high-speed Internet access and public Internet terminals.
Internet terminals with integrated Wi-Fi hotspots allow users to jump onto the Internet as easily as they would use an ATM. Our Internet terminals allow the public to experience rich multimedia content, that cannot be viewed on PDAs. Internet kiosks will very quickly become a standard feature of all hotels. The growth of Internet kiosks has very closely paralleled that of ATMs and payphones.
The fact that there are no public Internet terminals operating in Tech City, presents Stroll Net with a chance to seize this window of opportunity and enter into a profitable niche.
The main competitors in the public Internet terminal segment are ATT and BellSouth. However, these businesses have yet to establish a presence in Tech City and the immediate surrounding areas.
Stroll Net’s public Internet terminals will be a magnet for local and traveling professionals who desire to work or check their email messages away from the office. These professionals will either use Stroll Net’s terminals, or connect their notebooks to our wireless WiFi Internet connection. Stroll Net’s target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers.
The important strategy focuses on pulling in power Internet users. Power Internet users are extremely familiar with the Internet and its offerings. This group of customers include students and business professionals.
The second strategy focuses on building a large loyal customer base. A large loyal customer base will serve to attract large, medium and small companies as clients for our interactive advertising service. All of the advertisements can connect the user to the advertiser’s web site. Due to the high traffic locations in which our public Internet terminals will be placed, this advertising space will be in high demand.
The Stroll Net management team has established some basic milestones to keep the business plan priorities in place. Responsibility for implementation falls on the shoulders of Cam Piotr. This Milestones Table below will be updated as the year progresses using the actual tables. New milestones will be added as the first year of operations commences.
Milestones | |||||
Milestone | Start Date | End Date | Budget | Manager | Department |
Business Plan | 10/1/2004 | 11/15/2004 | $1,000 | Cam Piotr | Admin |
Licensing | 11/22/2004 | 11/27/2004 | $1,000 | Cam Piotr | Admin |
Secure Start-up Funding | 11/29/2004 | 1/1/2005 | $1,000 | Cam Piotr | Admin |
Site Selection | 1/15/2005 | 2/20/2005 | $1,000 | Cam Piotr | Admin |
Architect Designs | 3/1/2005 | 3/30/2005 | $1,000 | Cam Piotr | Admin |
Designer Proposal | 4/1/2005 | 4/15/2005 | $1,000 | Cam Piotr | Admin |
Technology Design | 4/1/2005 | 4/15/2005 | $1,000 | Cam Piotr | Admin |
Year 1 Plan | 6/1/2005 | 6/9/2005 | $1,000 | Cam Piotr | Admin |
Personnel Plan | 7/1/2005 | 7/5/2005 | $1,000 | Cam Piotr | Admin |
Accounting Plan | 7/1/2005 | 7/5/2005 | $1,000 | Cam Piotr | Admin |
Totals | $10,000 |
WiFi hotspots offering public Internet access are everywhere you look today, from cafes to hotels, from airports to marinas. Connectivity is what travelers want, and more importantly, are coming to expect. Travelers are making decisions on where to eat, sleep and work based on the availability of wireless service.
Clients offering public internet access will be able to tap into new revenue streams and new customers, and create loyalty.
Stroll Net’s public Internet terminals make it easy to provide convenient and easy access to wireless high-speed Internet connectivity. With Stroll Net’s public Internet terminals customers will be able to connect to their corporate networks and the Internet via a high-speed wireless connection in common areas.
Stroll Net will differentiate itself by providing the community with an innovative product that offers a convenient and affordable way to access the Internet away from home and the office. Stroll Net will enjoy the traditional benefits of being first to the market. As a small company looking to establish itself, we will be attentive and flexible in meeting our customers’ demands.
Stroll Net will position itself as an aggressive, innovative company that supplies the market with an affordable way to access the Internet away from home and the office. Stroll Net will use advertising as its main source of promotion. We will acquire the services of Empire Communications Group and CyberMark International, Inc. to launch a diverse advertising campaign placed on television, radio, the Internet and in the local newspaper.
Stroll Net’s brochures, letterhead and business correspondence will further reinforce these concepts. We also recognize that it costs six times more to attract a customer than to retain one. With this in mind, we will operate under the principle that our best marketing is an exceedingly satisfied customer.
Stroll Net bases its prices for Internet and wireless WiFi usage on the “retail profit analysis” provided by our supplier, Supplier One, Inc. They have been in the kiosk industry for 5 years and has developed a solid pricing strategy.
Determining a fair-market, per-transaction fee for Internet and wireless WiFi usage is more difficult because there is no direct competition from another public internet terminal business in Tech City. Therefore, Stroll Net considered two sources to determine the hourly charge rate. First, we considered the cost to use other Internet servers, whether it is a local networking firm or a provider such as America Online. Internet access providers use different pricing schemes. Some charge a monthly fee, while others charge an hourly fee. In addition, some providers use a strategy with a combination of both pricing schemes. Thus, it can quickly become a high monthly cost for the individual. Second, Stroll Net looked at how public Internet terminals in other markets, such as Miami and New York, went about pricing Internet access. Evaluating these two factors resulted in the following:
Walk-up Internet Access – Customers utilizing the terminals for internet access will be charged a .25 per minute transaction fee.
Wireless Internet Access – Customers utilizing the wireless WiFi connection will incur a fee of $3.95 per hour with a one hour minimum.
Stroll Net will implement a pull strategy in order to build consumer awareness and demand. Initially, Stroll Net has budgeted $5,000 for promotional efforts which will include advertising with coupons for fifteen minutes of free Internet time.
Stroll Net realizes that in the future, when competition enters the market, additional revenues must be allocated for promotion in order to maintain market share.
Stroll Net employs route operators to collect all sales transactions and to perform routine maintenance on its terminals. Each route operator is responsible for keeping the terminals on his route stocked, clean and operational. Computer literacy is a requirement for Stroll Net employees. If an employee does not possess basic computer skills when they are hired, they are trained by our full-time technician. Our full-time technician is also available for terminals in need of minor repairs. Stroll Net’s commitment to prompt, dependable service is one of the key factors that distinguishes Stroll Net from all other competitors.
Our Sales Forecast is based upon real revenue reports from other customers of Supplier One, operating in similar urban settings in nearby states. Prepaid products and advertising will yield the greatest revenue per unit, but we expect the greatest number of transactions will be in walk-up internet access and Wifi access.
Sales Forecast | |||
Year 1 | Year 2 | Year 3 | |
Unit Sales | |||
Walk-Up Internet Access | 48,787 | 60,984 | 76,230 |
Wireless WiFi Access | 23,092 | 28,865 | 36,081 |
Prepaid Products | 19,677 | 24,596 | 30,745 |
Multimedia Advertising | 5,854 | 7,318 | 9,147 |
Total Unit Sales | 97,411 | 121,763 | 152,203 |
Unit Prices | Year 1 | Year 2 | Year 3 |
Walk-Up Internet Access | $3.00 | $3.00 | $3.00 |
Wireless WiFi Access | $3.95 | $3.95 | $3.95 |
Prepaid Products | $10.00 | $10.00 | $10.00 |
Multimedia Advertising | $50.00 | $50.00 | $50.00 |
Sales | |||
Walk-Up Internet Access | $146,361 | $182,951 | $228,689 |
Wireless WiFi Access | $91,215 | $114,017 | $142,521 |
Prepaid Products | $196,774 | $245,963 | $307,453 |
Multimedia Advertising | $292,721 | $365,875 | $457,344 |
Total Sales | $727,071 | $908,806 | $1,136,007 |
Direct Unit Costs | Year 1 | Year 2 | Year 3 |
Walk-Up Internet Access | $0.60 | $0.60 | $0.60 |
Wireless WiFi Access | $0.40 | $0.40 | $0.40 |
Prepaid Products | $1.00 | $1.00 | $1.00 |
Multimedia Advertising | $5.00 | $5.00 | $5.00 |
Direct Cost of Sales | |||
Walk-Up Internet Access | $29,272 | $36,590 | $45,738 |
Wireless WiFi Access | $9,122 | $11,402 | $14,252 |
Prepaid Products | $19,677 | $24,596 | $30,745 |
Multimedia Advertising | $29,272 | $36,588 | $45,734 |
Subtotal Direct Cost of Sales | $87,343 | $109,176 | $136,470 |
Stroll Net is owned and operated by Cam Piotr and Bob Green. The company, being small in nature, requires a simple organizational structure. Implementation of this organizational form calls for the owners to make all of the major management decisions in addition to monitoring all other business activities.
The staff will consist of 8 full-time route operators working forty hours a week at $10.00 per hour. In addition, one full-time technician (who is more technologically oriented to handle minor terminal repairs/inquiries) will be employed to work forty hours a week at $12.00 per hour. This simple structure provides a great deal of flexibility and allows communication to disperse quickly and directly. Because of these characteristics, there are few coordination problems seen at Stroll Net that are common within larger organizational chains. This strategy will enable Stroll Net to react quickly to changes in the market.
Personnel Plan | |||
Year 1 | Year 2 | Year 3 | |
Lorenzo Mitchell | $42,889 | $49,680 | $59,616 |
Herman Albany | $42,889 | $49,680 | $59,616 |
Technician | $25,920 | $27,040 | $29,120 |
Route Drivers | $172,800 | $183,040 | $199,680 |
Future Staff | $0 | $0 | $49,920 |
Total People | 11 | 11 | 13 |
Total Payroll | $284,498 | $309,440 | $397,952 |
Sales: Stroll Net is basing their projected Internet usage sales on the financial snapshot information provided to them by Supplier One, Inc. Internet usage was estimated by calculating the average number of minutes each customer will spend accessing the Internet and then generating a conservative estimate as to how many transactions will be made per day.
Cost of Goods Sold: The cost of goods sold was determined by the “retail profit analysis” we obtained from Supplier One, Inc. The cost of prepaid calling cards is 20% of the selling price. The cost of Internet access is $50 per month, paid to Supplier Two for networking fees. The cost of terminal placement is 20% of total internet access sales.
Salaries Expense: The founders of Stroll Net, Cam Piotr and Bob Green, will receive a salary of $24,000 in year one, $26,400 in year two, and $29,040 in year three.
Payroll Expense: Stroll Net intends to hire eight full-time employees at $10.00/hour and a full-time technician at $12.00/hour. The total cost of employing nine people at these rates for the first year is $14,720/month.
Rent Expense: Stroll Net is looking to purchase a 2200 square foot facility at $104.74/sq. foot.
Utilities Expense: Stroll Net is responsible for the payment of utilities including electric, water and garbage disposal. The basic monthly service charge for utilities expense will be $168.04. The phone bill will generated by five phone lines; one will be dedicated to a modem and four for business purposes. The basic monthly service charge for each line provided by Bellsouth is $59.95/month. Therefore, the total cost associated with the five phone lines is estimated at $299.75/month.
Marketing Expense: Stroll Net will allocate $50,000 for promotional expenses at the time of start-up. These dollars will be used for advertising on television, radio, the Internet and the local newspapers in order to build consumer awareness. For additional information, please refer to section 5.0 of the business plan.
Insurance Expense: Stroll Net has allocated $1,500 for insurance for the first year. As revenue increases in the second and third year of business, Stroll Net intends to invest more money for additional insurance coverage.
Legal and Consulting Fees: The cost of obtaining legal consultation in order to draw up the paper work necessary for client contracts is $1,500.
Depreciation: In depreciating our capital equipment, we used the Modified Accelerated Cost Recovery Method. We depreciated our terminals over a three-year time period.
Taxes: Stroll Net is an LLC and, as an entity, it is not taxed. However, there is a 10% payroll burden.
Basic assumptions are presented in the table below.
General Assumptions | |||
Year 1 | Year 2 | Year 3 | |
Plan Month | 1 | 2 | 3 |
Current Interest Rate | 10.00% | 10.00% | 10.00% |
Long-term Interest Rate | 11.50% | 10.00% | 10.00% |
Tax Rate | 25.00% | 25.00% | 25.42% |
Other | 0 | 0 | 0 |
Break-even data is presented in the chart and table below. With estimated monthly operating expenses at approximately $37,400, including everything from payroll to rent and insurance to maintenance of the kiosks, and average direct costs at roughly 90¢ for every $7.46 of sales, we reach break-even at approximately 5,700 sales per month. We project reaching the break-even point in the seventh month.
Break-even Analysis | |
Monthly Units Break-even | 5,166 |
Monthly Revenue Break-even | $38,557 |
Assumptions: | |
Average Per-Unit Revenue | $7.46 |
Average Per-Unit Variable Cost | $0.90 |
Estimated Monthly Fixed Cost | $33,925 |
The following table contains our projections for profit and loss data. We anticipate a net profit of approximately $134,300 in the first year, as the Stroll Net idea catches on and sales increase. With a net profit margin of 18%, these projections are well within a reasonable range.
Pro Forma Profit and Loss | |||
Year 1 | Year 2 | Year 3 | |
Sales | $727,071 | $908,806 | $1,136,007 |
Direct Cost of Sales | $87,343 | $109,176 | $136,470 |
Other | $0 | $0 | $0 |
Total Cost of Sales | $87,343 | $109,176 | $136,470 |
Gross Margin | $639,728 | $799,630 | $999,537 |
Gross Margin % | 87.99% | 87.99% | 87.99% |
Expenses | |||
Payroll | $284,498 | $309,440 | $397,952 |
Sales and Marketing and Other Expenses | $53,598 | $59,174 | $68,279 |
Depreciation | $44,676 | $45,000 | $45,000 |
Utilities | $5,613 | $6,174 | $6,792 |
Insurance | $1,500 | $6,000 | $7,500 |
Maintenence/Repairs | $3,500 | $4,200 | $5,800 |
Travel | $13,717 | $24,652 | $29,961 |
Payroll Taxes | $0 | $0 | $0 |
Total Operating Expenses | $407,102 | $454,640 | $561,284 |
Profit Before Interest and Taxes | $232,626 | $344,990 | $438,253 |
EBITDA | $277,302 | $389,990 | $483,253 |
Interest Expense | $10,877 | $8,500 | $7,500 |
Taxes Incurred | $55,437 | $84,122 | $109,483 |
Net Profit | $166,311 | $252,367 | $321,270 |
Net Profit/Sales | 22.87% | 27.77% | 28.28% |
Cash flow data for the first three years is presented in the chart and table below. The table shows anticipated repayment of the long-term loan, as well as projected dividends which will be paid to investors in years two and three. In year three, we will purchase two more paykiosks terminals for new locations. The more detailed monthly cash flow data can be found in the appendix.
Pro Forma Cash Flow | |||
Year 1 | Year 2 | Year 3 | |
Cash Received | |||
Cash from Operations | |||
Cash Sales | $727,071 | $908,806 | $1,136,007 |
Subtotal Cash from Operations | $727,071 | $908,806 | $1,136,007 |
Additional Cash Received | |||
Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 |
New Current Borrowing | $0 | $0 | $0 |
New Other Liabilities (interest-free) | $0 | $0 | $0 |
New Long-term Liabilities | $0 | $0 | $0 |
Sales of Other Current Assets | $0 | $0 | $0 |
Sales of Long-term Assets | $0 | $0 | $0 |
New Investment Received | $0 | $0 | $0 |
Subtotal Cash Received | $727,071 | $908,806 | $1,136,007 |
Expenditures | Year 1 | Year 2 | Year 3 |
Expenditures from Operations | |||
Cash Spending | $284,498 | $309,440 | $397,952 |
Bill Payments | $184,060 | $327,202 | $366,049 |
Subtotal Spent on Operations | $468,558 | $636,642 | $764,001 |
Additional Cash Spent | |||
Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 |
Principal Repayment of Current Borrowing | $0 | $0 | $0 |
Other Liabilities Principal Repayment | $0 | $0 | $0 |
Long-term Liabilities Principal Repayment | $10,000 | $10,000 | $10,000 |
Purchase Other Current Assets | $0 | $0 | $0 |
Purchase Long-term Assets | $0 | $0 | $40,000 |
Dividends | $0 | $100,000 | $200,000 |
Subtotal Cash Spent | $478,558 | $746,642 | $1,014,001 |
Net Cash Flow | $248,513 | $162,163 | $122,006 |
Cash Balance | $308,513 | $470,676 | $592,682 |
Our projected balance sheet is presented in the table below. As sales increase, and we repay our long-term loan, the net worth of the company will increase from $281,710 at start-up to over $610,000 by year three.
Pro Forma Balance Sheet | |||
Year 1 | Year 2 | Year 3 | |
Assets | |||
Current Assets | |||
Cash | $308,513 | $470,676 | $592,682 |
Other Current Assets | $11,400 | $11,400 | $11,400 |
Total Current Assets | $319,913 | $482,076 | $604,082 |
Long-term Assets | |||
Long-term Assets | $312,810 | $312,810 | $352,810 |
Accumulated Depreciation | $44,676 | $89,676 | $134,676 |
Total Long-term Assets | $268,134 | $223,134 | $218,134 |
Total Assets | $588,047 | $705,210 | $822,216 |
Liabilities and Capital | Year 1 | Year 2 | Year 3 |
Current Liabilities | |||
Accounts Payable | $50,026 | $24,822 | $30,558 |
Current Borrowing | $0 | $0 | $0 |
Other Current Liabilities | $0 | $0 | $0 |
Subtotal Current Liabilities | $50,026 | $24,822 | $30,558 |
Long-term Liabilities | $90,000 | $80,000 | $70,000 |
Total Liabilities | $140,026 | $104,822 | $100,558 |
Paid-in Capital | $310,171 | $310,171 | $310,171 |
Retained Earnings | ($28,461) | $37,850 | $90,217 |
Earnings | $166,311 | $252,367 | $321,270 |
Total Capital | $448,021 | $600,388 | $721,658 |
Total Liabilities and Capital | $588,047 | $705,210 | $822,216 |
Net Worth | $448,021 | $600,388 | $721,658 |
The following table outlines some of the more important ratios from the Data communications services industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code, 4899.9901.
Ratio Analysis | ||||
Year 1 | Year 2 | Year 3 | Industry Profile | |
Sales Growth | 0.00% | 25.00% | 25.00% | 1.63% |
Percent of Total Assets | ||||
Other Current Assets | 1.94% | 1.62% | 1.39% | 53.65% |
Total Current Assets | 54.40% | 68.36% | 73.47% | 74.50% |
Long-term Assets | 45.60% | 31.64% | 26.53% | 25.50% |
Total Assets | 100.00% | 100.00% | 100.00% | 100.00% |
Current Liabilities | 8.51% | 3.52% | 3.72% | 24.78% |
Long-term Liabilities | 15.30% | 11.34% | 8.51% | 18.28% |
Total Liabilities | 23.81% | 14.86% | 12.23% | 43.06% |
Net Worth | 76.19% | 85.14% | 87.77% | 56.94% |
Percent of Sales | ||||
Sales | 100.00% | 100.00% | 100.00% | 100.00% |
Gross Margin | 87.99% | 87.99% | 87.99% | 52.82% |
Selling, General & Administrative Expenses | 73.78% | 60.22% | 59.71% | 30.92% |
Advertising Expenses | 6.14% | 4.95% | 3.96% | 0.82% |
Profit Before Interest and Taxes | 31.99% | 37.96% | 38.58% | 6.18% |
Main Ratios | ||||
Current | 6.39 | 19.42 | 19.77 | 1.84 |
Quick | 6.39 | 19.42 | 19.77 | 1.60 |
Total Debt to Total Assets | 23.81% | 14.86% | 12.23% | 54.39% |
Pre-tax Return on Net Worth | 49.50% | 56.05% | 59.69% | 8.03% |
Pre-tax Return on Assets | 37.71% | 47.71% | 52.39% | 17.61% |
Additional Ratios | Year 1 | Year 2 | Year 3 | |
Net Profit Margin | 22.87% | 27.77% | 28.28% | n.a |
Return on Equity | 37.12% | 42.03% | 44.52% | n.a |
Activity Ratios | ||||
Accounts Payable Turnover | 4.63 | 12.17 | 12.17 | n.a |
Payment Days | 27 | 45 | 27 | n.a |
Total Asset Turnover | 1.24 | 1.29 | 1.38 | n.a |
Debt Ratios | ||||
Debt to Net Worth | 0.31 | 0.17 | 0.14 | n.a |
Current Liab. to Liab. | 0.36 | 0.24 | 0.30 | n.a |
Liquidity Ratios | ||||
Net Working Capital | $269,887 | $457,254 | $573,524 | n.a |
Interest Coverage | 21.39 | 40.59 | 58.43 | n.a |
Additional Ratios | ||||
Assets to Sales | 0.81 | 0.78 | 0.72 | n.a |
Current Debt/Total Assets | 9% | 4% | 4% | n.a |
Acid Test | 6.39 | 19.42 | 19.77 | n.a |
Sales/Net Worth | 1.62 | 1.51 | 1.57 | n.a |
Dividend Payout | 0.00 | 0.40 | 0.62 | n.a |
Sales Forecast | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Unit Sales | |||||||||||||
Walk-Up Internet Access | 45% | 900 | 1,125 | 1,406 | 1,758 | 2,197 | 2,747 | 3,433 | 4,292 | 5,364 | 6,706 | 8,382 | 10,477 |
Wireless WiFi Access | 25% | 426 | 533 | 666 | 832 | 1,040 | 1,300 | 1,625 | 2,031 | 2,539 | 3,174 | 3,967 | 4,959 |
Prepaid Products | 18% | 363 | 454 | 567 | 709 | 886 | 1,108 | 1,385 | 1,731 | 2,164 | 2,705 | 3,381 | 4,226 |
Multimedia Advertising | 12% | 108 | 135 | 169 | 211 | 264 | 330 | 412 | 515 | 644 | 805 | 1,006 | 1,257 |
Total Unit Sales | 1,797 | 2,246 | 2,808 | 3,510 | 4,387 | 5,484 | 6,855 | 8,569 | 10,711 | 13,389 | 16,736 | 20,920 | |
Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
Walk-Up Internet Access | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | $3.00 | |
Wireless WiFi Access | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | $3.95 | |
Prepaid Products | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | |
Multimedia Advertising | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | $50.00 | |
Sales | |||||||||||||
Walk-Up Internet Access | $2,700 | $3,375 | $4,219 | $5,273 | $6,592 | $8,240 | $10,300 | $12,875 | $16,093 | $20,117 | $25,146 | $31,432 | |
Wireless WiFi Access | $1,683 | $2,103 | $2,629 | $3,287 | $4,108 | $5,135 | $6,419 | $8,024 | $10,030 | $12,537 | $15,671 | $19,589 | |
Prepaid Products | $3,630 | $4,538 | $5,672 | $7,090 | $8,862 | $11,078 | $13,847 | $17,309 | $21,636 | $27,046 | $33,807 | $42,259 | |
Multimedia Advertising | $5,400 | $6,750 | $8,438 | $10,547 | $13,184 | $16,479 | $20,599 | $25,749 | $32,187 | $40,233 | $50,291 | $62,864 | |
Total Sales | $13,413 | $16,766 | $20,957 | $26,197 | $32,746 | $40,932 | $51,165 | $63,957 | $79,946 | $99,932 | $124,916 | $156,144 | |
Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
Walk-Up Internet Access | 20.00% | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 | $0.60 |
Wireless WiFi Access | 10.00% | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 | $0.40 |
Prepaid Products | 10.00% | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 | $1.00 |
Multimedia Advertising | 10.00% | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 | $5.00 |
Direct Cost of Sales | |||||||||||||
Walk-Up Internet Access | $540 | $675 | $844 | $1,055 | $1,318 | $1,648 | $2,060 | $2,575 | $3,219 | $4,023 | $5,029 | $6,286 | |
Wireless WiFi Access | $168 | $210 | $263 | $329 | $411 | $514 | $642 | $802 | $1,003 | $1,254 | $1,567 | $1,959 | |
Prepaid Products | $363 | $454 | $567 | $709 | $886 | $1,108 | $1,385 | $1,731 | $2,164 | $2,705 | $3,381 | $4,226 | |
Multimedia Advertising | $540 | $675 | $844 | $1,055 | $1,318 | $1,648 | $2,060 | $2,575 | $3,219 | $4,023 | $5,029 | $6,286 | |
Subtotal Direct Cost of Sales | $1,611 | $2,014 | $2,518 | $3,147 | $3,934 | $4,917 | $6,147 | $7,683 | $9,604 | $12,005 | $15,006 | $18,758 |
Personnel Plan | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Lorenzo Mitchell | 0% | $3,289 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 |
Herman Albany | 0% | $3,289 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 | $3,600 |
Technician | 0% | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 | $2,160 |
Route Drivers | 0% | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 | $14,400 |
Future Staff | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Total People | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | |
Total Payroll | $23,138 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 |
General Assumptions | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
Long-term Interest Rate | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | 11.50% | |
Tax Rate | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | |
Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Pro Forma Profit and Loss | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Sales | $13,413 | $16,766 | $20,957 | $26,197 | $32,746 | $40,932 | $51,165 | $63,957 | $79,946 | $99,932 | $124,916 | $156,144 | |
Direct Cost of Sales | $1,611 | $2,014 | $2,518 | $3,147 | $3,934 | $4,917 | $6,147 | $7,683 | $9,604 | $12,005 | $15,006 | $18,758 | |
Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Total Cost of Sales | $1,611 | $2,014 | $2,518 | $3,147 | $3,934 | $4,917 | $6,147 | $7,683 | $9,604 | $12,005 | $15,006 | $18,758 | |
Gross Margin | $11,801 | $14,752 | $18,440 | $23,050 | $28,812 | $36,015 | $45,019 | $56,274 | $70,342 | $87,928 | $109,909 | $137,387 | |
Gross Margin % | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | 87.99% | |
Expenses | |||||||||||||
Payroll | $23,138 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | |
Sales and Marketing and Other Expenses | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | $4,467 | |
Depreciation | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | $3,723 | |
Utilities | $468 | $468 | $468 | $468 | $468 | $468 | $468 | $468 | $468 | $468 | $468 | $468 | |
Insurance | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
Maintenence/Repairs | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | $292 | |
Travel | 15% | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 | $1,143 |
Payroll Taxes | 15% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Total Operating Expenses | $33,355 | $33,977 | $33,977 | $33,977 | $33,977 | $33,977 | $33,977 | $33,977 | $33,977 | $33,977 | $33,977 | $33,977 | |
Profit Before Interest and Taxes | ($21,554) | ($19,225) | ($15,537) | ($10,927) | ($5,165) | $2,038 | $11,042 | $22,297 | $36,365 | $53,951 | $75,932 | $103,410 | |
EBITDA | ($17,831) | ($15,502) | ($11,814) | ($7,204) | ($1,442) | $5,761 | $14,765 | $26,020 | $40,088 | $57,674 | $79,655 | $107,133 | |
Interest Expense | $950 | $942 | $934 | $926 | $918 | $910 | $902 | $894 | $886 | $879 | $871 | $863 | |
Taxes Incurred | ($5,626) | ($5,042) | ($4,118) | ($2,963) | ($1,521) | $282 | $2,535 | $5,351 | $8,870 | $13,268 | $18,765 | $25,637 | |
Net Profit | ($16,878) | ($15,126) | ($12,354) | ($8,890) | ($4,563) | $846 | $7,605 | $16,052 | $26,609 | $39,804 | $56,296 | $76,910 | |
Net Profit/Sales | -125.84% | -90.22% | -58.95% | -33.94% | -13.93% | 2.07% | 14.86% | 25.10% | 33.28% | 39.83% | 45.07% | 49.26% |
Pro Forma Cash Flow | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Cash Received | |||||||||||||
Cash from Operations | |||||||||||||
Cash Sales | $13,413 | $16,766 | $20,957 | $26,197 | $32,746 | $40,932 | $51,165 | $63,957 | $79,946 | $99,932 | $124,916 | $156,144 | |
Subtotal Cash from Operations | $13,413 | $16,766 | $20,957 | $26,197 | $32,746 | $40,932 | $51,165 | $63,957 | $79,946 | $99,932 | $124,916 | $156,144 | |
Additional Cash Received | |||||||||||||
Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
New Investment Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Subtotal Cash Received | $13,413 | $16,766 | $20,957 | $26,197 | $32,746 | $40,932 | $51,165 | $63,957 | $79,946 | $99,932 | $124,916 | $156,144 | |
Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
Expenditures from Operations | |||||||||||||
Cash Spending | $23,138 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | $23,760 | |
Bill Payments | $2,614 | $3,462 | $4,456 | $5,887 | $7,678 | $9,918 | $12,719 | $16,223 | $20,603 | $26,080 | $32,928 | $41,490 | |
Subtotal Spent on Operations | $25,752 | $27,222 | $28,216 | $29,647 | $31,438 | $33,678 | $36,479 | $39,983 | $44,363 | $49,840 | $56,688 | $65,250 | |
Additional Cash Spent | |||||||||||||
Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Principal Repayment of Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Long-term Liabilities Principal Repayment | $833 | $833 | $833 | $833 | $833 | $833 | $833 | $833 | $833 | $833 | $833 | $837 | |
Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Subtotal Cash Spent | $26,585 | $28,055 | $29,049 | $30,480 | $32,271 | $34,511 | $37,312 | $40,816 | $45,196 | $50,673 | $57,521 | $66,087 | |
Net Cash Flow | ($13,173) | ($11,290) | ($8,092) | ($4,284) | $475 | $6,421 | $13,853 | $23,141 | $34,750 | $49,259 | $67,394 | $90,057 | |
Cash Balance | $46,827 | $35,538 | $27,446 | $23,163 | $23,637 | $30,059 | $43,912 | $67,053 | $101,803 | $151,062 | $218,456 | $308,513 |
Pro Forma Balance Sheet | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Assets | Starting Balances | ||||||||||||
Current Assets | |||||||||||||
Cash | $60,000 | $46,827 | $35,538 | $27,446 | $23,163 | $23,637 | $30,059 | $43,912 | $67,053 | $101,803 | $151,062 | $218,456 | $308,513 |
Other Current Assets | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 | $11,400 |
Total Current Assets | $71,400 | $58,227 | $46,938 | $38,846 | $34,563 | $35,037 | $41,459 | $55,312 | $78,453 | $113,203 | $162,462 | $229,856 | $319,913 |
Long-term Assets | |||||||||||||
Long-term Assets | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 | $312,810 |
Accumulated Depreciation | $0 | $3,723 | $7,446 | $11,169 | $14,892 | $18,615 | $22,338 | $26,061 | $29,784 | $33,507 | $37,230 | $40,953 | $44,676 |
Total Long-term Assets | $312,810 | $309,087 | $305,364 | $301,641 | $297,918 | $294,195 | $290,472 | $286,749 | $283,026 | $279,303 | $275,580 | $271,857 | $268,134 |
Total Assets | $384,210 | $367,314 | $352,302 | $340,487 | $332,481 | $329,232 | $331,931 | $342,061 | $361,479 | $392,506 | $438,042 | $501,713 | $588,047 |
Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
Current Liabilities | |||||||||||||
Accounts Payable | $2,500 | $3,316 | $4,262 | $5,634 | $7,351 | $9,498 | $12,183 | $15,542 | $19,741 | $24,992 | $31,557 | $39,765 | $50,026 |
Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Other Current Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Subtotal Current Liabilities | $2,500 | $3,316 | $4,262 | $5,634 | $7,351 | $9,498 | $12,183 | $15,542 | $19,741 | $24,992 | $31,557 | $39,765 | $50,026 |
Long-term Liabilities | $100,000 | $99,167 | $98,334 | $97,501 | $96,668 | $95,835 | $95,002 | $94,169 | $93,336 | $92,503 | $91,670 | $90,837 | $90,000 |
Total Liabilities | $102,500 | $102,483 | $102,596 | $103,135 | $104,019 | $105,333 | $107,185 | $109,711 | $113,077 | $117,495 | $123,227 | $130,602 | $140,026 |
Paid-in Capital | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 | $310,171 |
Retained Earnings | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) | ($28,461) |
Earnings | $0 | ($16,878) | ($32,004) | ($44,358) | ($53,248) | ($57,810) | ($56,965) | ($49,360) | ($33,308) | ($6,700) | $33,104 | $89,401 | $166,311 |
Total Capital | $281,710 | $264,832 | $249,706 | $237,352 | $228,462 | $223,900 | $224,745 | $232,350 | $248,402 | $275,010 | $314,814 | $371,111 | $448,021 |
Total Liabilities and Capital | $384,210 | $367,314 | $352,302 | $340,487 | $332,481 | $329,232 | $331,931 | $342,061 | $361,479 | $392,506 | $438,042 | $501,713 | $588,047 |
Net Worth | $281,710 | $264,832 | $249,706 | $237,352 | $228,462 | $223,900 | $224,745 | $232,350 | $248,402 | $275,010 | $314,814 | $371,111 | $448,021 |
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Posted By: Stuart Sweet November 3, 2023
Reprinted with permission from the weBoost blog.
The digital age has brought businesses an array of tools and innovations, ensuring that they can function with flexibility and efficiency. Among these, the mobile hotspot for business stands out as a key player, especially when considering the ever-growing dependence on smartphones and the internet. In fact, as of 2023, the U.S. boasts over over 310 million smartphone users . This staggering statistic means that if you have a smartphone, a data plan, and a cellular signal, you’re walking around with a potential WiFi connection right in your pocket.
For businesses that are constantly on the move or find themselves in locations where WiFi is either weak or non-existent, mobile hotspots are a lifesaver. Serving as key access points, these devices ensure that your mobile devices, whether it’s an Apple iPhone , Samsung Android phone , or any other device, have dependable internet access. But, how do you maximize the benefits of a mobile hotspot for your business? Let’s dive in.
At its core, a mobile hotspot is a device that offers internet access to multiple devices by connecting to a cellular network, essentially transforming mobile data into WiFi. It serves as a bridge, letting devices connect to the internet when a traditional WiFi network is out of reach. Mobile hotspots are invaluable in places like coffee shops where public WiFi may be insecure, or in remote locations where a WiFi network isn’t accessible.
You can run a mobile hotspot through your phone or tablet, but there are also dedicated hotspot devices designed purely for this purpose. Using a separate hotspot device frees up your phone or tablet for other things (more on that later).
Cellular data connection.
Leveraging the power of 3G, 4G LTE, or even the latest 5G services from service providers like Verizon, AT&T, or T-Mobile, mobile hotspots access the wider mobile network.
Once connected, the device transforms this cellular connection into a WiFi signal, much like a home router does with broadband.
The WiFi signal is broadcast, allowing nearby devices like laptops, iPads, or Android phones to connect.
The devices capable of functioning as mobile hotspots run on rechargeable batteries, allowing for portability. However, frequent tethering or high data usage might require frequent charging.
The world of business is ever-evolving, and as technology advances, flexibility and mobility become even more important. Among the tools making this possible is the mobile hotspot. Ensuring you’re always online, even on the go, is critical for doing businesses today. But, how do you truly maximize the potential of a mobile hotspot for business operations? Let’s explore.
Sure, you can use a mobile phone as your hotspot. But if you’ll be hotspotting a lot, you might want to buy a dedicated mobile hotspot device to free up your phone for other things.
Before deciding which device to use, consider the specific needs of your business. Are you a frequent traveler requiring consistent internet access? Do you have a remote team spread across various locations? Or perhaps you run pop-up events or kiosks? Understanding these needs can help you select the right device.
Mobile hotspots depend on a data plan. Whether from Verizon, AT&T, T-Mobile, or another service provider, choose a plan that best aligns with your estimated data usage. An unlimited data plan might be ideal for heavy users.
While mobile hotspots offer a more secure connection than public WiFi, ensuring additional layers of security is crucial. Always:
Your mobile hotspot’s effectiveness is only as good as its battery life. Consider investing in a power bank or an in-car charger to ensure your device has plenty of power, especially during long hours of usage.
Your mobile hotspot is 100% reliant on the strength of the cellular signal it receives. Since connectivity is the lifeline for your mobile business, a consistent and fast connection can make all the difference. If you’ve ever experienced slow connection speeds or disruptions while using a mobile hotspot for your business, you’re not alone. One potential solution to enhance the strength and reliability of your hotspot is to pair it with a cell phone signal booster .
Regularly check your data consumption. Many hotspot devices come with built-in features that allow you to track your usage. This helps avoid any unexpected charges and lets you adjust your plan if necessary.
Each device connected to the hotspot consumes data. To maintain high speeds and reduce data consumption, limit the number of devices connected at once. Prioritize essential business devices and tasks.
Technology is continually advancing. Keep an eye on the latest in mobile hotspot technology, and consider periodic upgrades to benefit from enhanced speeds, better battery life, and other features.
Yes. As mentioned earlier, the performance of your mobile hotspot depends on the strength of the cellular signal it receives. If you’re in a rural area with weak cellular reception, your hotspot’s speed and reliability can suffer.
Enter cell phone signal boosters, like those from weBoost. A signal booster amplifies existing weak signals, ensuring your mobile hotspot device receives a stronger, more reliable connection. It doesn’t matter which carrier you use or whether you’re on 4G LTE or 5G. weBoost boosters work with every carrier and network, and on any device, including hotspots.
Here’s how a cell signal booster can benefit your mobile hotspot for business:
By boosting the cellular signal, you can enjoy faster and more consistent data speeds on your mobile hotspot. If your business relies on timely transactions, video conferencing, or large data transfers, a booster can make these operations smooth and efficient.
Fewer dropped connections mean uninterrupted business operations, be it video calls, data transfers, or online transactions.
A cell signal booster amplifies signal from faraway cell towers and helps the signal overcome natural obstructions like trees, mountains, or buildings. So even if your signal is up against these obstacles, the booster can help your hotspot receive enough signal to work properly.
With a stronger signal, your hotspot doesn’t have to work as hard, leading to longer battery life.
A mobile hotspot is an invaluable tool for modern businesses. By understanding how they work and combining your mobile hotspot with a cell phone signal booster, you ensure your business remains online, secure, and efficient in more places. With solutions like weBoost, making the most of your mobile hotspot for business has never been easier.
Don’t let weak signals interrupt your workflow. Explore weBoost for Business and find the perfect solution to ensure uninterrupted, high-speed connectivity wherever your business takes you.
Ready to take the next step? Call the experts! Our technicians can recommend the best cell phone signal booster for you, and even get you set up with a hotspot that will work with it! It only takes one call. Call 888-233-7563 during East Coast business hours. If it’s after hours, fill out the form below. We’ll get right back to you!
Related articles.
Unlimited hotspot data is hard to find—here are your best options.
Data effective 4/24/2024. Offers and availability may vary by location and are subject to change.
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An unlimited hotspot plan gives you internet access and a secure connection from anywhere you can get a cell phone signal. With the right plan, you can take on big tasks like playing online games and making video calls without having to worry about extra fees or slowed speeds. If you get a dedicated hotspot device, you get all that without running down the battery on your smartphone and have the flexibility to tether multiple devices at once–even on a regular basis.
Take a look at our guide below to see which cellular carriers offer the best unlimited hotspot plans.
Visible’s Visible+ cell phone plan is the best plan you can get for unlimited hotspot data. The plan costs a truly cheap $45 month, and you get unlimited hotspot data all month long for a single device with speeds up to 10Mbps. These stripped-down features make Visible+ an excellent option for single users who want to tether their laptop for daily Wi-Fi use.
If you use a hotspot for internet access regularly, you’ll probably want a dedicated hotspot device to go with your unlimited hotspot data. Take a gander at our favorite mobile hotspots .
Visible+ phone plan | Best overall | $45.00/mo.* | Unlimited (max 10Mbps speeds up 50GB on one device) | ||
Verizon Premium | Best for speed | $60–$80.00/mo. | 150GB of 4G LTE/5G, then reduced to 600 Kbps |
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AT&T 20GB | Best prepaid option | $25.00/mo. | 20GB |
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T-Mobile 2GB | Best budget plan | $10.00/mo. | 2GB (can order more GB w/ data pass) |
Data effective as of 4/22/24. Pricing and speeds are subject to change. Not all offers available in all areas.
Jump to : What to look for | Best overall | Best for speed | Best prepaid option | Best budget option | Best for international travel | Specs and features
You should look for a hotspot data plan that gives you a generous amount of premium data at an affordable price. Premium data is data you get that works off the cellular provider’s 4G LTE and 5G network, giving you fast speeds and lower latency. Usually you’ll get a set amount of premium data, after which you’ll revert to much slower speeds.
You’ll also need a plan that works over a large-enough cellular network to give you consistent connectivity wherever you use it. Some hotspot plans work with only certain hotspot devices, so of course you’ll want a plan that works with a good-quality device.
Here are some key details to keep in mind as we go over the best unlimited hotspot plans:
Take a look at our expanded section for more info about specs and features.
Depending on what you use your hotspot for, you may be just fine with a hotspot plan that gives you a set amount of data. Get the best recommendations in our best hotspot plans guide .
Yes, you can get truly unlimited hotspot plans from Visible, T-Mobile, Verizon, and AT&T. Each cellular carrier gives you a plan that lets you always tether a device to your hotspot. You get a set amount of monthly premium hotspot data that connects you with high speeds (think: 30–200Mbps) over 4G LTE and 5G networks. After you’ve used the premium data, your connection drops to a slower speed.
Data is a bit of a hot commodity in the cellular space. Cellular carriers don’t have the same internet capacity as traditional internet providers. Wireless internet speeds are slower and mobile infrastructure is mostly built for serving phone users, not internet customers, so high-speed data comes at a higher price and you get less. So you always have some limitations on your hotspot data, even on an unlimited hotspot plan.
Data as of 4/22/2024. Taxes and fees included. Welcome discount applied.
Visible is an “MVNO” that gives you cellular coverage from Verizon’s network. Its Visible+ phone plan is cheaper than pretty much any postpaid phone plan and lets you use as much hotspot data as you like over your cell phone’s hotspot. That means you don’t have to invest in a separate Wi-Fi hotspot to tether a device like a laptop or tablet.
The plan has some limitations: you can only connect one device at a time, and speeds max out at a slow 10Mbps, well below average 4G speeds of 30 Mbps. While Visible used to boast of a truly unlimited hotspot offering, now the carrier says your speeds may slow during times of network congestion after you use up that 50GB. Still, this is an incredible deal and works great for single users.
The Visible+ plan is a mobile phone plan that includes hotspot data, not a dedicated hotspot plan.
$60.00—80.00/mo..
_Custom/UI/ic_placeholder View Plan
Data as of 4/22/24. With paper-free billing and Auto Pay. Plus taxes & fees.
This is the plan to get if you’re looking for maximum hotspot capability. The Verizon Premium data plan comes with a hefty 150GB chunk of high-speed internet data to work with all month. It also lets you tap into the fastest 5G speeds possible, making this plan an excellent option for frequent hotspot users.
Verizon’s so-called Ultra Wideband 5G (the fastest portion of its 5G network) has very limited availability, so you probably aren’t able to see those dazzling speeds unless you’re in select parts of major American cities. You’ll need a dedicated hotspot device for this plan; you can purchase one from Verizon or bring your own.
The best way to get boosted speeds is to access a 5G network—and for that you need a 5G hotspot. Take a look at the best 5G hotspots to see prices and features.
Data as of 4/22/24. Offers and availability may vary by location and are subject to change.
With this plan, you get a decent amount of data for a decent price. It doesn’t knock your socks off, but it’s sufficient to get you a weekend or two of binge-watching Netflix at a vacation home or cover daylong work sessions during a weeklong trip. If you run out, every additional 5 GB of data costs $10.
Data effective 4/22/24. with AutoPay
Per connected device with AutoPay. Plus Taxes & fees.
Keep this plan in mind if you only use your hotspot a couple days per month. As the name suggests, T-Mobile’s 2GB data plan comes with 2GB of premium data—a modest amount but plenty to cover a couple of streaming sessions and or a day of video calls.
After you use up the premium data, your speeds get significantly reduced. So this plan isn’t ideal if you spend a lot of time hotspotting throughout the month. But you can re-up with more premium data whenever you want, simply by ordering a “data pass.” And this plan is so cheap upfront that you may end up spending less on data than you would with another plan even after paying for more premium data.
Also, this is a hotspot-specific plan, so you’ll need a dedicated mobile hotspot device.
You can use Zoom even if your internet speed is as low as 1.2 Mbps. Take a look at our Zoom speed guide to learn how to improve your Zoom performance on a slow connection.
Unfortunately, most hotspot plans don’t give you unlimited high-speed data. Cellular providers don’t deliver internet at the same capacity as broadband internet service providers, so many standalone data plans come with fairly strict data limits, and your speeds will be slowed down to a crawl once you use up your data.
Still, you can find solid options and workarounds from a range of wireless providers. Your best bet is to look for a data package that comes with a sufficient amount of data for a relatively manageable fee. You’ll also want a package that gives you some flexibility.
In some cases, you may be better off paying a small fee for a small amount of data so you don’t end up spending a lot upfront on data you won’t end up using. Then you can buy more data if you need it once you run out.
Using your cell phone as a mobile hotspot works well occasionally, especially if you need to connect only one device (such as a laptop or tablet). A mobile hotspot device, on the other hand, is better for regular hotspot users who connect lots of devices and consume a lot of data.
The benefits of separate hotspot devices include the following:
Almost all the top unlimited plans we recommend here work with hotspot devices.
The big exception is the Visible+ plan, which only works through your phone. Several other phone-based hotspot plans are available, and you can save money by not buying a separate device. Learn more and shop recommended smartphone plans with a wide range of data options.
If you’re not sure how to use the hotspot on your phone, read our explainer on phone tethering to see how it’s done. Don’t worry—it’s simple!
We don’t recommend using a hotspot for home internet because it’s much more expensive than a broadband plan from an internet service provider. You’ll also have a lot less data on a hotspot than you would on a fiber, cable, or DSL internet plan.
In most cases, we recommend using a hotspot as a temporary solution for when you’re traveling or working away from the home or office. However, a hotspot may be useful if you live in an RV because it gives you a portable internet option that internet providers can’t, uh, provide.
A hotspot could be a good way to go if you live in a rural area where your only other option is satellite internet and you don’t have the cash to buy a $600 Dishy from Starlink . Still, most users would be much better off 5G or 4G LTE home internet from a cell phone provider.
If you’re looking for a wireless home-internet setup, then definitely look into 5G home internet—see our guides to Verizon 5G Home Internet and T-Mobile Home Internet for details on speeds, pricing, and availability.
A 5G hotspot is not necessary for everyone, but it’s great for groups and users with high-bandwidth needs.
5G hotspots are a lot more powerful and versatile than their 4G-only counterparts. They connect a lot more devices—up to 32—versus the 15 or 20 that 4G hotspots can connect. They deliver much faster speeds. And they have Wi-Fi 6, which ensures that your connection stays strong even if you’re connecting a bunch of devices all at once.
Unfortunately, no. All the hotspot plans we reviewed, even the best ones, put a limit on premium data.
However, different plans vary in how much premium data they provide and how significantly speeds are throttled once you run out of premium data. This is why it’s important to consider the fine print when choosing a hotspot plan.
A hotspot plan that includes 100 GB of premium, high-speed data lasts about a week or less if you’re using it every day, but it lasts several weeks or even a month if you just use it occasionally.
Cell phone companies have less data to offer to customers overall than residential internet service providers, so even unlimited hotspot data plans often come with restrictions and caps on high-speed data usage.
Checking 25 emails | 10 MB | Check 25,000 emails | Check 250,000 emails |
Posting to social media | 90 MB per hour | 111 hours (4.6 days) | 1,111 hours (46 days) |
Streaming music | 55 MB per hour | 181 hours (7.5 days) | 1,818 hours (75 days) |
Multiplayer gaming | 200 MB per hour | 50 hours (approx. 2 days) | 500 hours (20 days) |
Downloading a six-page PDF | 5.9 MB | Download 1,694 PDFs | Download 16,949 PDFs |
Downloading an HD movie file | Approx. 4 GB | Download two movies | Download 25 movies |
Downloading video game or game update | Approx. 20–60 GB | You can’t even download one game | Download 1–5 games |
Making a video call in SD | 340 MB per hour | Make 29 hour-long calls | Make 294 hour-long calls |
Making a video call in HD | 2 GB per hour | Make 4 hour-long calls | Make 50 hour-long calls |
Streaming video in SD | 500 MB per hour | Stream 20 hours of video | Stream 200 hours of video |
Streaming video HD | 2 GB per hour | Stream 5 hours of video | Stream 50 hours of video |
Streaming video in 4K | 8 GB per hour | Stream 1.2 hours of video | Stream 12.5 hours of video |
Data from Omni’s data usage calculator .
Small tasks like checking email, streaming music, and even playing online games don’t have a major impact on your monthly data usage. But watch out when you stream video, make video calls or download large files because all of those activities can eat up your premium data real quick.
Stick to streaming and making video calls in SD resolution to preserve your high-speed data.
Activities to avoid when using a hotspot:
Is there an unlimited hotspot plan.
Verizon, T-Mobile, AT&T, and Visible offer unlimited hotspot plans. But each plan comes with caveats and limits on premium data. It’s hard to find a hotspot plan with no limits on speeds whatsoever, but you can get by with a plan that gives you plenty of premium data and the option to add more data when you need.
Taxes and fees included. Welcome discount applied.
† Verizon Unlimited+
With an existing smartphone on an Unlimited plan. Plus taxes & fees. Mobile Hotspot alone: first line on the account is $90. All subsequent lines are $60.
With paper-free billing and Auto Pay. Plus taxes & fees.
‡ AT&T 20GB
After 2oGB, AT&T may temporarily slow data speeds if the network is busy.
§ T-Mobile 2GB
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Author - Peter Holslin
Peter Holslin has more than a decade of experience working as a writer and freelance journalist. He graduated with a BA in liberal arts and journalism from New York City’s The New School University in 2008 and went on to contribute to publications like Rolling Stone, VICE, BuzzFeed, and countless others. At HighSpeedInternet.com, he focuses on covering 5G, nerding out about frequency bands and virtual RAN, and producing reviews on emerging services like 5G home internet. He also writes about internet providers and packages, hotspots, VPNs, and Wi-Fi troubleshooting.
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A business Wi-Fi network can boost security, increase productivity and enhance customer satisfaction.
Access to free Wi-Fi networks was once something you’d expect to find only in airports and coffee shops. However, as our day-to-day lives and operations become increasingly dependent on broadband internet connections, the need for reliable mobile technology has increased immensely.
Whether setting up a new business Wi-Fi network or making some long-overdue updates to your existing system, it’s crucial to ensure you know how to set it up properly to protect your data and keep your users happy.
Business Wi-Fi is a networking technology that allows devices like smartphones, laptops, security cameras and printers to access the internet through a wireless router.
The biggest differences between residential and business-grade Wi-Fi networks are:
According to Statista , more than 310 million Americans have a smartphone. Offering fast, reliable Wi-Fi service to your team and visitors to your business premises can help you increase employee productivity and improve customer satisfaction and sales.
Setting up a Wi-Fi network for your business is fairly straightforward. You need a broadband business internet connection, hardware and a way to manage network security.
Here’s a step-by-step guide to get your small business Wi-Fi service up and running quickly.
Searching for the best Wi-Fi service provider for your network begins with determining which wireless internet access providers can service your premises.
A location-based search online should provide you with a list of candidates. All major telecommunications companies – such as Verizon, AT&T and Spectrum – have competitive products and services that largely differ by market and the size of your business.
If you’re signing up for a new business broadband service plan, pay close attention to the vendor’s available internet speeds , pricing, contract terms and security measures.
If you already have cable internet , satellite internet or fiber-optic internet , the next step is purchasing the right equipment.
You need an Ethernet cable to connect your PC to your business internet provider. If you want co-workers and visitors to be able to access your connection, you’ll need a wireless router.
Be aware that a wireless network connection is inherently slower than a wired connection. The signal is prone to interference or degradation over distance and through your building’s windows, walls and doors. If your premises are large, you can improve signal strength and expand the coverage area by investing in a few Wi-Fi repeaters or extenders.
You may be able to lease or purchase preconfigured equipment from your internet service provider. This is the most practical option for small businesses wanting to offer wireless access that don’t have in-house dedicated IT staff.
If you’d prefer to set up your Wi-Fi connection, you’ll need to understand specific terms and details, including radio bands, wireless protocols and other features.
Radio bands
The best Wi-Fi adapters feature at least two radio bands:
Wireless protocols
You also need to consider the range of wireless protocols.
Wireless networks use various 802.11 protocol standards (ax, ac, n, g, a, and b) to send and receive data through different frequencies with different speeds and limitations. The latest standard is IEEE 802.11ax , released in 2021. This standard:
If you’re purchasing a router for a small or midsize business, 802.11ax offers all the performance and features you’ll need; this is the protocol technical experts recommend the most.
Additional features
Other useful features to consider when shopping for your business Wi-Fi router include wired LAN inputs, USB ports, removable antennas, guest-network functionality and quality of service (QoS) options that allow you to prioritize competing devices as you see fit.
Customers always appreciate accessible Wi-Fi. However, without proper security measures, you may inadvertently put them at a greater risk of data theft and manipulation. Cybersecurity is complicated, and many businesses struggle with it. For this reason, it is advised to opt for a business Wi-Fi provider that offers cloud-based managed network services.
Beyond offering robust cybersecurity solutions for SMB customers, managed network providers also help with critical tasks like network monitoring, data management and installing software patches. They have the technological expertise and dedicated resources to let you focus on your strategic goals with peace of mind about your network’s performance and security.
Regardless of the size of your business or the number of devices using your Wi-Fi service, everyone should follow several best practices.
Business security practices extend to your Wi-Fi network. Pay close attention to the following:
As you allow more users and devices to connect to your network, keep an eye on its overall performance. If you notice performance issues, consider the following steps:
If you intend to offer guests access to your Wi-Fi network, you can set up a specific customer landing page.
Use the landing page to promote your special offers and showcase your brand, products and services. This is also a great opportunity to ask them to join your email marketing newsletter list.
To limit access only to paying customers, email them the Wi-Fi network name and password or add your login details to your receipts. Remember to update your password regularly. These measures boost security while limiting access and ensuring paying customers get the best performance online.
The best business internet service providers help companies and their employees and guests connect quickly and securely to the internet. The following providers are excellent options for your business Wi-Fi service.
Jeff Hale contributed to this article.
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How to Write a Wi-fi Hotspot Business Plan [Sample Template] Are you about starting a Wi-fi hotspot business? If YES, here is a complete sample Wi-fi hotspot business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a Wi-fi hotspot business.
The benefits of internet hotspots for businesses Internet hotspots offer various benefits for both customers and business owners. In comparison to phone tethering, a mobile business hotspot allows more devices to be connected at once - a necessity if you plan to offer Wi-Fi to your guests.
Crafting a successful WiFi business plan involves more than just outlining your services; it requires a thorough understanding of the competitive landscape and an innovative approach to meeting customer needs. This guide will walk you through each stage of the planning process, from defining your target market and assessing potential challenges ...
To start a Wi-Fi business, research the competition, make a business plan covering costs and marketing, obtain necessary licenses and equipment, find strategic locations to install access points ...
A few more access points and Wi-Fi antennas are required to cover a neighborhood with the Wi-Fi signal. If you plan to cover large area of your city, you will have to find the correct hotspot locations, like roofs of buildings with large visibility. This is required as Wi-Fi signal looses strength through walls and other objects.
Providing connectivity shouldn't be complex. This guide is about setting up WiFi hotspot service to make money and bridge the digital divide.
Anyone can start a Wi-Fi hotspot business for less than $100 anywhere with an Internet connection. It can be run from home or provide extra income from an existing business like a coffee shop or cafe.
Launching a successful WiFi hotspot business requires effective marketing and sales strategies to attract customers and generate revenue. Here are some key strategies to consider: 1. Identify Your Target Market: Begin by understanding your target market, such as businesses, cafes, hotels, or residential areas.
A Wi-Fi hotspot for business provides internet access to multiple devices within a specific location, ideal for businesses needing seamless connectivity for conferences and meetings. It utilizes a cellular network, ensuring a secure connection that can be customized. On the other hand, phone tethering uses your smartphone's internet to ...
To launch the best hotspot internet service, you must deeply understand your target customers and how they fit into the overall business model. This requires thorough market research to identify the target audience, what specific regions or areas you plan to focus on, and what the customers are willing to pay for the mobile hotspot service ...
Experience the power of Verizon's Business Unlimited, with unlimited talk, text & data, 5G, mobile hotspots, and more. Find the best business wireless plan to fit your needs.
How to setup a WiFi hotspot for my business In our modern connected world, many visitors to business premises expect access to the internet. Whether you run a café, a shop, a dentist or even a taxi service, business WiFi hotspots are available almost anywhere, with most providing free internet access.
Offering a WiFi hotspot to customers can help build loyalty and boost sales, but if it's not done correctly, it can actually backfire. Let's run through a few things to consider when setting up a wireless internet connection for your customers.
Get Unlimited Plus 5G or an Unlimited data plan for your hotspot or jetpack. Ditch Wi-Fi and get connected with a low monthly plan for connected devices from Verizon.
8 best practices to start a business offering Wi-Fi solutions. Whether you are a new or an early stage company, which wants to operate in the wireless networking space offering Wi-Fi solutions, we hope you will find the following suggestions very useful. Target small clients. To begin with, start building client relationships based on your target.
Explore a real-world wi-fi kiosks business plan example and download a free template with this information to start writing your own business plan.
How does a mobile hotspot work? At its core, a mobile hotspot is a device that offers internet access to multiple devices by connecting to a cellular network, essentially transforming mobile data into WiFi. It serves as a bridge, letting devices connect to the internet when a traditional WiFi network is out of reach.
What is a portable WiFi hotspot? A portable hotspot router enables a business to connect multiple laptops and mobile devices to the Internet —whether a solution is needed to log on from a small business store, remotely from a home office, customer site or on-the-go.
Explore and compare top unlimited hotspot plans. Discover prices, speeds, and more in our comprehensive guide for mobile hotspot compatibility.
Verizon Business hotspots harnesses the power of 5G networks to deliver lightning-fast speeds and reliable performance. Stay ahead of the competition with 5G technology at businesses' fingertips. Verizon Business offers world-class mobile hotspots for businesses, enabling reliable, fast and secure internet connectivity on the go.
The best hotspot data plans include fast speeds, reasonable prices, and enough data for you to browse the web, stream, or run applications, whatever the day requires.
Small business WiFi can be the tool that optimizes your workflow, connects your team, and makes collaboration and getting work done simpler than ever. It can provide a ton of benefits, like faster starting speeds, IT support that has your back, reliable means to support a flawless customer service system, premium guest connectivity, and robust ...
Explore hotspot plans with unlimited data for your mobile hotspot device with 5G coverage. Perfect for home, work, and beyond.
Here's a step-by-step guide to get your small business Wi-Fi service up and running quickly. 1. Choose a Wi-Fi service provider. Searching for the best Wi-Fi service provider for your network begins with determining which wireless internet access providers can service your premises.
Yes, all non-phone devices that could be used with our legacy Business Unlimited plans can still be part of an Unlimited Your Way for Business plan group, even mobile hotspot devices. Note, however, that the plans available for use with laptops and mobile hotspot devices are not unlimited, but instead have a 15GB data allowance (with a data ...