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Dog Training Business Plan Template

Written by Dave Lavinsky

Dog Training Business Plan

Over the past 20+ years, we have helped over 2,000 entrepreneurs and business owners create business plans to start and grow their dog training businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a dog training business plan template step-by-step so you can create your plan today.

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What is a Dog Training Business Plan?

A business plan provides a snapshot of your dog training business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Dog Training Business

If you’re looking to start a dog training business, or grow your existing dog training business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your dog training business in order to improve your chances of success. Your dog training business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Dog Training Businesses

With regards to funding, the main sources of funding for a dog training business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a dog training business. Venture capitalists will usually not fund a dog training business. They might consider funding a dog training business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for dog training businesses.

Finish Your Business Plan Today!

If you want to start a dog training business or expand your current one, you need a business plan. Below are links to each section of your dog training business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of dog training business you are operating and the status. For example, are you a startup, do you have a dog training business that you would like to grow, or are you operating a chain of dog training businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the dog training industry. Discuss the type of dog training business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of dog training business you are operating.

For example, you might operate one of the following types of dog training businesses:

  • Puppy Training: this type of business focuses on training dogs while they are still puppies, teaching them basic obedience.
  • Dog Bootcamp: this type of dog training is where dogs with more serious behavioral issues are boarded for an extended period of time in order to correct ingrained behavior.
  • In-Home Training : this type of training is for people whose dogs may not do well around other dogs or for whom it isn’t convenient to travel, so the trainer visits their home to train their dog(s).
  • M&A Dog Training

In addition to explaining the type of dog training business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, number of dog training graduates etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the dog training industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the dog training industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your dog training business plan:

  • How big is the dog training industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your dog training business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your dog training business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: puppy owners, rescue dog owners, busy corporate owners, and families.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of dog training business you operate. Clearly, puppy owners would respond to different marketing promotions than rescue dog owners, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most dog training businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other dog training businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes doggy daycare, dog walkers and purveyors of dog training books. You need to mention such competition as well.

With regards to direct competition, you want to describe the other dog training businesses with which you compete. Most likely, your direct competitors will be dog trainers located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What types of dogs do they train?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide better or more flexible training services?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a dog training business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of dog training company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to dog training, will you provide dog products, grooming services, or doggy daycare?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your dog training company. Document your location and mention how the location will impact your success. For example, is your dog training business located in a busy retail district, shopping plaza, home, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your dog training marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your dog training business, including marketing to new clients, attending training conferences, training dogs and meeting with prospective clients.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to train your 50th dog, or when you hope to reach $X in revenue. It could also be when you expect to expand your dog training business to a new city.  

Management Team

To demonstrate your dog training business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing dog training businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in dog training or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you train ten new dogs per month or per quarter? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your dog training business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a dog training business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your training location lease or descriptions of your training programs.  

Putting together a business plan for your dog training business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the dog training industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful dog training business.  

Dog Training Business Plan FAQs

What is the easiest way to complete my dog training business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Dog Training Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of dog training business you are operating and the status; for example, are you a startup, do you have a dog training business that you would like to grow, or are you operating a chain of dog training businesses?

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Dog Training Business Plan Template

Written by Dave Lavinsky

Dog Training Business Plan

You’ve come to the right place to create your Dog Training business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Dog Training businesses.

Below is a template to help you create each section of your Dog Training business plan.

Executive Summary

Business overview.

Wagging Tails Dog Training Center is a startup dog training company located in Portland, Oregon. The company is founded by Sandra Jackson, a dog trainer who has trained over two hundred dogs during the past ten years as an employee of the Complete Dog Training Company. Sandra has garnered several national and state awards as a dog trainer for specific breeds of dogs and she has groomed and trained over twenty national award-winning, pedigreed dogs in various competitive kennel club shows.

Product Offering

The following are the services that Wagging Tails Dog Training Center will provide:

  • At-center or In-home training programs and plans
  • Professional trainers with proven track records
  • Puppy training packages
  • All breeds, sizes, shapes, ages
  • Remote collar training/no leash training
  • Advanced K-9 Command training
  • Personalized in-home consultations for troubled dogs

Customer Focus

All dogs and dog owners are welcomed at Wagging Tails Dog Training Center. Wagging Tails Dog Training Center will target dog owners and those who have puppies, have a newly-acquired dog or are preparing for a dog. Dogs who need training by law enforcement officers will be trained in an intensive 12-week program. Also, purebred dog clubs and other kennel clubs will be targeted.

Management Team

Wagging Tails Dog Training Center will be owned and operated by Sandra Jackson. She has hired two dog training professionals to serve with her, Jay Taylor and Kendra Samuelson, both of whom have experience in dog training and operational or administrative skills, as well.

Sandra Jackson holds a doctoral degree in veterinary medicine, earned at Auburn University in Alabama. She has trained over two hundred dogs during the past ten years as an employee of the Complete Dog Training Company. In addition, Sandra has garnered several national and state awards as a dog trainer for specific breeds of dogs and she has groomed and trained over twenty national award-winning, pedigreed dogs.

Jay Taylor is an experienced “remote collar” dog trainer with over six years of experience training off-the-leash K-9 dogs for law enforcement personnel. He is known and beloved by his clients for his caring warmth and dedication in training K-9 dogs to perfection. Jay also has experience in the oversight of professional kennels and maintenance; he will be assuming those duties upon startup of the Wagging Tails Dog Training Center.

Kendra Samuelson has been a dog trainer for five years, highly proficient at training small dogs in all areas of obedience through commands. Her style is to lead with gentleness, backed by a strong “parent-leader” role for the dog owner. She is also experienced in training center administration and will run the main office for the Wagging Tails Dog Training Center.

Success Factors

Wagging Tails Dog Training Center will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly qualified team of Wagging Tails Dog Training staff professionals.
  • Comprehensive menu of services and plans for dog training via a number of avenues that best suit the dog owners and breed of dogs.
  • Wagging Tails Dog Training Center offers the best package pricing for in-center or in-home training in the city of Portland. Their pricing structure is the most cost effective compared to the competition.
  • Specialized law-enforcement programs are offered for officers and K-9 working dogs.

Financial Highlights

Wagging Tails Dog Training Center is seeking $200,000 in debt financing to launch its Wagging Tails Dog Training Center. The funding will be dedicated toward securing the office space and purchasing dog training equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for Wagging Tails Dog Training Center. The breakout of the funding is below:

  • Kennel and office space build-out: $20,000
  • Kennel equipment, dog training supplies, and materials: $10,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph outlines the financial projections for Wagging Tails Dog Training Center.

Wagging Tails Dog Training Center Pro Forma Projections

Company Overview

Who is wagging tails dog training center.

Wagging Tails Dog Training Center is a newly established, full-service dog training business located in Portland, Oregon. Wagging Tails Dog Training Center will be the most reliable, cost-effective, and efficient choice for private dog owners and professional dog owners in Portland and the surrounding communities. Wagging Tails Dog Training Center will provide a comprehensive menu of plans, formats, and services for any dog owner or prospective dog owner to utilize. Their full-service approach includes a comprehensive set of dog training plans and pricing structures.

  Wagging Tails Dog Training Center will be able to manage dog training kennels, all training outdoor facilities, dog training processes and boarding of dogs, as needed. The team of professionals are highly qualified and experienced in several methods of dog training, kennel care, all-breed training and puppy consultations, as well. Wagging Tails Dog Training Center removes all headaches and issues of dog training and ensures all issues with dog obedience are carefully removed during the training process. Wagging Tails Dog Training Center takes care of the hardship of dog training while delivering the best customer service.

Wagging Tails Dog Training Center History

Since incorporation, Wagging Tails Dog Training Center has achieved the following milestones:

  • Registered Wagging Tails Dog Training Center, LLC to transact business in the state of Oregon.
  • Has a multi-year contract in place with a purebred dog kennel club for training services. Wagging Tails Dog Training Centers will manage to set up its kennel and operations areas of 30,000 square feet.
  • Reached out to numerous contacts to include Wagging Tails Dog Training Center.
  • Began recruiting a kennel staff of Wagging Tails Dog Training Center and office personnel to work in human resources, administration and bookkeeping areas of service.

Wagging Tails Dog Training Center Services

The following will be the services Wagging Tails Dog Training Center will provide:

  • Day to day dog-training management

Industry Analysis

The dog training industry is expected to grow over the next five years to over $825 million by 2028. The growth will be driven by two areas of sector growth: law enforcement trained dogs for duties such as search and rescue, and privately owned dogs requiring training for obedience and good behavior for owners and families. Dog training companies are expected to increase in number and size, as more families travel without their dogs and require kenneling, and more individuals are choosing to make dogs part of the family in significant ways. This requires extensive training for “remote collar” capabilities, no-leash obedience and other forms of well-designed training that keeps the dog “on the team” and “on the job” at all times. Costs will likely be reduced, as dog kennel supplies have become more available, particulary with green products that are environmentally approved.

Customer Analysis

Demographic profile of target market.

All dogs and dog owners are welcomed at Wagging Tails Dog Training Center. Wagging Tails Dog Training Center will target dog owners and those who have a puppy, have a newly-acquired dog or are preparing for a dog. Dogs who need training by law enforcement officers will be trained in an intensive 12-week program. Also, purebred dog clubs and other kennel clubs will be targeted..

    Total population1,680,988100%
        20 to 24 years114,8726.8%
        25 to 34 years273,58816.3%
        35 to 44 years235,94614.0%
        45 to 54 years210,25612.5%
        55 to 59 years105,0576.2%
        60 to 64 years87,4845.2%
        65 to 74 years116,8787.0%
        75 to 84 years52,5243.1%

Customer Segmentation

Wagging Tails Dog Training Center will primarily target the following customer profiles:

  • Private owners of dogs in need of training
  • Law enforcement officers in need of training for K-9 working dogs
  • Kennel club owners who need pre-show training for purebreds

Competitive Analysis

Direct and indirect competitors.

Wagging Tails Dog Training Center will face competition from other companies with similar business profiles. A description of each competitor company follows:

Cop Dogs Training Grounds

Cop Dogs Training Grounds exists as a direct competitor to Wagging Tails Dog Training Center, as staff members train law enforcement K-9 dogs for service duty. The dogs are housed in kennels during training, which typically consists of 8 weeks in duration. Cop Dogs Training Grounds is located in Beaverton, Oregon on 10 acres of property. Private and group dog training sessions are not offered, nor are other services offered other than K-9 dog training and development as working dogs for life.

Cop Dogs Training Grounds promises to deliver fully-trained and equipped dogs for law enforcement service and guarantees are offered if dogs do not obey commands. They provide housing in kennels, food, veterinary services, and professional trainer services. They follow a multi-step process and have a motto that indicates their client target market: “Trained to Serve 24/7.”

Les Enfants Puppy Training Service

Les Enfants Puppy Training Service is a direct competitor of Wagging Tails Dog Training Center. Les Enfants Puppy Training Service takes 9 week to 16 week puppies into in-kennel boarding and care while training them for private owners. Training includes: potty training, crate training, remote collar training and “off leash” training. Owners may choose 4-week or 8-week programs, depending on the length of training desired or the temperament of the puppy. The Les Enfants Puppy Training Service offers a money-back guarantee and has been in business for three years as a C-corporation. There are 4 employees who work with the puppies on a daily basis, with 2 additional employees in the administration office. Located in Newhall, Oregon, the facilities are mostly on lawn or clipped turf with kennels that are heated or cooled, as needed.

CoExist Dog Trainers

CoExist Dog Trainers is a direct competitor to Wagging Tails Dog Training Center. CoExist Dog Trainers works with dogs of all sizes and age levels, providing in-kennel training or private in-home training. The company has been in business for two years and specializes in crate-training dogs for owners who are absent during the daytime hours. Packages and pricing services are offered, with recommendations for care when dogs are anxious or acting out in the evenings when owners return. CoExist Dog Trainers is a sole proprietorship, owned by Mackie McCall, who has been a dog trainer and poodle breeder for twenty-five years. The property is two acres with ten large kennels in the outdoor area. Two part-time employees assist Mackie McCall in breeding and raising dogs. The philosophy of CoExist Dog Trainers is that dogs should be free to run and play in any environment; therefore, training is centered on the owner’s responsibility to contain dogs in public places as the dogs run freely and without leash constraints.

Competitive Advantage

Wagging Tails Dog Training Center will be able to offer the following advantages over their competition:

  • Comprehensive menu of services and plans for dog training via a number of avenues that best suit the dog owners and their furry friends.
  • Specialized law-enforcement programs for officers and K-9 working dogs.

Marketing Plan

Brand & value proposition.

Wagging Tails Dog Training Center will offer the unique value proposition to its clientele:

  • Highly-qualified team of skilled personnel, including a veterinarian, that is able to provide a comprehensive set of training options, including packages for all types of dogs and working K-9 dog programs.
  • Unbeatable pricing to its clients, including long-term contracts for professional training of purebred and K-9 dogs. They will offer the most cost-efficient training in Portland, Oregon.

Promotions Strategy

The promotions strategy for Wagging Tails Dog Training Center is as follows:

Word of Mouth/Referrals

Wagging Tails Dog Training Center has built up an extensive list of contacts over the years by providing exceptional service and expertise for clients. They have communicated to Sandra Jackson that they have been very satisfied with her service as a dog trainer and veterinarian during prior years and would like to continue using the services of Wagging Tails Dog Training Center when it opens. In addition, one long-term contract has already been signed for Sandra Jackson as a trainer of a purebred kennel club dog show trainer. This will assist in word of mouth referrals and additional attention focused with potential clients at the new Wagging Tails Dog Training Center.

Professional Associations and Networking

Sandra Jackson is accredited by the National Association of Veterinarians and has been networking for the past several years at association conventions. She will continue to build interest via networking. Jay Talor and Kendra Samuelson will also join and network with contacts they have to assist in the process.

Print Advertising

Print advertising will be employed in the form of direct mailers to every household in the Portland, Oregon area. This effort will reach dog owners with dog-training needs and include the surrounding areas of Portland in the launch effort.

Website/SEO Marketing

Wagging Tails Dog Training Center will utilize their website as a primary driver of marketing. The website will be well organized, informative, and list all their services that Wagging Tails Dog Training Center is able to provide. The website will also list the descriptions of packages and pricings for each plan of training. Jay will manage the website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Portland dog training” or “dog training near me,” Wagging Tails Dog Training Center will be listed at the top of the search results.

The pricing of Wagging Tails Dog Training Center will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Wagging Tails Dog Training Center. Operation Functions:

  • Sandra Jackson will be the Owner and President of the company. She will oversee all staff and manage client relations. She has spent the past year recruiting the following staff:
  • Kendra Samuelson will be the Office Manager who will manage the office administration, client files, and accounts payable. In addition, she will be a Dog Trainer and provide puppy consultations, as well.
  • Jay Taylor will be the Senior Dog Trainer and specialize in K-9 dog training. He will oversee and be responsible for the kennel maintenance and general grounds of the facilities.


Wagging Tails Dog Training Center will have the following milestones complete in the next six months.

  • 5/1/202X – Finalize contract to lease grounds and office location space
  • 5/15/202X – Finalize personnel and staff employment contracts for the Wagging Tails Dog Training Center
  • 6/1/202X – Finalize contracts for Wagging Tails Dog Training Center clients
  • 6/15/202X – Begin networking at association events
  • 6/22/202X – Begin moving into Wagging Tails Dog Training Center grounds and office
  • 7/1/202X – Wagging Tails Dog Training Center opens for business

Wagging Tails Dog Training Center will be owned and operated by Sandra Jackson. She recruited Jay Taylor and Kendra Samuelson to be dog trainers and to hold the specific roles of kennel director (Jay) and training center administrator (Kendra).

Sandra Jackson holds a degree in veterinary medicine, earned at Auburn University in Alabama. She has trained over two hundred dogs during the past ten years as an employee of the Complete Dog Training Company. In addition, Sandra has garnered several national and state awards as a dog trainer for specific breeds of dogs and she has groomed and trained over twenty national award-winning, pedigreed dogs. She has successfully secured a long-term contract with a professional kennel club for dog training at the new Wagging Tails Dog Training Center.

Financial Plan

Key revenue & costs.

The revenue drivers for Wagging Tails Dog Training Center are the fees they will charge to the private dog owners, purebred owners, and kennel club contracts for their services. Most other dog trainers charge hourly prices that are more expensive than the package and price plans offered by Wagging Tails Dog Training Center for their services.

The cost drivers will be the overhead costs required in order to staff, run and operate the Wagging Trails Dog Training Center. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials, as needed.

Funding Requirements and Use of Funds

Wagging Tails Dog Training Center is seeking $200,000 in debt financing to launch its property management business. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of packages sold and contracts in place per month: 112
  • Average fees per month: $50,000
  • Office lease per year: $100,000

Financial Projections

Income statement.

FY 1FY 2FY 3FY 4FY 5
Total Revenues$360,000$793,728$875,006$964,606$1,063,382
Expenses & Costs
Cost of goods sold$64,800$142,871$157,501$173,629$191,409
Initial expenditure$10,000$0$0$0$0
Total Expenses & Costs$291,815$416,151$454,000$483,240$514,754
EBITDA$68,185 $377,577 $421,005 $481,366 $548,628
Depreciation$27,160$27,160 $27,160 $27,160 $27,160
EBIT$41,025 $350,417 $393,845$454,206$521,468
Interest$23,462$20,529 $17,596 $14,664 $11,731
PRETAX INCOME$17,563 $329,888 $376,249 $439,543 $509,737
Net Operating Loss$0$0$0$0$0
Use of Net Operating Loss$0$0$0$0$0
Taxable Income$17,563$329,888$376,249$439,543$509,737
Income Tax Expense$6,147$115,461$131,687$153,840$178,408
NET INCOME$11,416 $214,427 $244,562 $285,703 $331,329

Balance Sheet

FY 1FY 2FY 3FY 4FY 5
Accounts receivable$0$0$0$0$0
Total Current Assets$184,257$381,832$609,654$878,742$1,193,594
Fixed assets$180,950$180,950$180,950$180,950$180,950
Depreciation$27,160$54,320$81,480$108,640 $135,800
Net fixed assets$153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS$338,047$508,462$709,124$951,052$1,238,744
Debt$315,831$270,713$225,594$180,475 $135,356
Accounts payable$10,800$11,906$13,125$14,469 $15,951
Total Liability$326,631 $282,618 $238,719 $194,944 $151,307
Share Capital$0$0$0$0$0
Retained earnings$11,416 $225,843 $470,405 $756,108$1,087,437
Total Equity$11,416$225,843$470,405$756,108$1,087,437
TOTAL LIABILITIES & EQUITY$338,047$508,462$709,124$951,052$1,238,744

Cash Flow Statement

FY 1FY 2FY 3FY 4FY 5
Net Income (Loss)$11,416 $214,427 $244,562 $285,703$331,329
Change in working capital($19,200)($1,966)($2,167)($2,389)($2,634)
Depreciation$27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow from Operations$19,376 $239,621 $269,554 $310,473 $355,855
Net Cash Flow from Investments($180,950)$0$0$0$0
Cash from equity$0$0$0$0$0
Cash from debt$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow from Financing$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow$154,257$194,502 $224,436 $265,355$310,736
Cash at Beginning of Period$0$154,257$348,760$573,195$838,550
Cash at End of Period$154,257$348,760$573,195$838,550$1,149,286

Dog Training Business Plan FAQs

What is a dog training business plan.

A dog training business plan is a plan to start and/or grow your dog training business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Dog Training business plan using our Dog Training Business Plan Template here .

What are the Main Types of Dog Training Businesses?

There are a number of different kinds of dog training businesses , some examples include: Puppy Training, Dog Bootcamp, In-Home Training, and M&A Dog Training.

How Do You Get Funding for Your Dog Training Business Plan?

Dog Training businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Dog Training Business?

Starting a dog training business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Dog Training Business Plan - The first step in starting a business is to create a detailed dog training business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your dog training business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your dog training business is in compliance with local laws.

3. Register Your Dog Training Business - Once you have chosen a legal structure, the next step is to register your dog training business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your dog training business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Dog Training Equipment & Supplies - In order to start your dog training business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your dog training business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. - The World's Leading Business Plan Template Directory

Dog Training Business Plan Template [Updated 2024]


Dog Training Business Plan Template

If you want to start a successful dog training business or expand your current dog training services, you need a business plan.

Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of dog training business plans.

The following dog training business plan template and example gives you the key elements you must include in your plan. In our experience speaking with lenders and investors, the template is organized in the precise format they want.

You can download our Ultimate Business Plan Template (including a full, customizable financial model) to your computer here.  

Dog Training Business Plan Example

I. executive summary, business overview.

[Company Name] is a new dog training business located in [Location]. We provide several dog training services to help dogs of every age and breed reach their full potential. Our company provides multiple training services to do this, including puppy training, trick and basic command training, and behavioral training. We offer group classes, private sessions, and remote training options for all of our programs.

[Company Name] is founded by [Founder’s Name], who is an avid dog lover and experienced dog trainer. She has raised dogs her entire life and has worked at several dog shelters, vet clinics, and dog training businesses. Her expertise, experience, and knowledge makes her the company’s most valuable asset.

Products Served

[Company Name] will provide training service to dogs of all breeds and ages. There are a variety of concerns that come with raising a dog, meaning there are multiple reasons a dog may need training. To reach the widest demographic possible we offer three training services: puppy training, trick/command training, and behavioral training.

Customer Focus

[Company Name] will primarily serve the residents within a ten mile radius of our location. The demographics of these customers are as follows:

  • 53,128 residents
  • Average income of $72,500
  • 43.1% married
  • 55.2% in Mgt./Professional occupations
  • Median age: 35 years
  • 42% pet ownership

Management Team

[Company Name] is led by [Company Name] who has worked with dogs for her entire career. She has worked in several settings with dogs, including vet clinics, kennels, shelters, and other dog training facilities. [Founder’s Name] has extensive experience training dogs and a thorough knowledge of the most effective training techniques in the industry. Her expertise will be the company’s most valuable asset.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • Our location is in a high-volume area with easy access from multiple residential and commercial district areas.
  • The management team has a track record of success in dog training services.
  • Dog training is a proven business and has succeeded in different communities throughout the United States.

Financial Highlights

[Company Name] is currently seeking $400,000 to launch. Specifically, these funds will be used as follows:

  • Location design/build: $200,000
  • Equipment and supplies: $50,000
  • Working capital: $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Financial SummaryFY 1FY 2FY 3FY 4FY 5
Revenue$560,401 $782,152 $1,069,331 $1,379,434 $1,699,644
Total Expenses$328,233 $391,429 $552,149 $696,577 $776,687
EBITDA$232,168 $390,722 $517,182 $682,858 $922,956
Depreciation$7,000 $7,000 $7,000 $7,000 $7,000
EBIT$225,168 $383,722 $510,182 $675,858 $915,956
Interest$6,016 $5,264 $4,512 $3,760 $3,008
Pre Tax Income$219,152 $378,458 $505,670 $672,098 $912,948
Income Tax Expense$76,703 $132,460 $176,985 $235,234 $319,532
Net Income$142,449 $245,998 $328,686 $436,864 $593,416
Net Profit Margin25%31%31%32%35%

II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

Our services ensure that we help train dogs through every phase of their life. This starts with our puppy training which helps with puppy basics such as socialization, potty training, and crate training. Next, we offer trick and command training to adult dogs who need to learn certain commands or tricks. Finally, we offer behavioral training to address unusual behavioral and disobedience concerns in dogs of all ages.

[Company Name] is founded by [Founder’s Name] who has been working with dogs here entire life. Her career has consisted of working at vet clinics, animal shelters, and other dog training companies. Her considerable experience and knowledge of dog training techniques makes her the perfect candidate to lead our company.

[Company Name]’s History

After surveying the local customer base, and finding a potential location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

Currently, the business is being run out of [Founder’s Name] home office, but once the lease on [Company Name]’s location is finalized, all operations will be run from there.

Since incorporation, [Company Name] has achieved the following milestones:

  • Found a commercial space and signed Letter of Intent to lease it
  • Developed the company’s name, logo, social media accounts, and website located at [website]
  • Determined equipment and fixture requirements
  • Began recruiting key employees

[Company Name]’s Products/Services

We offer three types of dog training services.

Puppy training : This is a service offered to those who just adopted a new puppy. Training includes potty training, socialization with other pups, getting used to human touch, and learning to be calm.

Trick training : This is a more specialized service depending on the tricks and commands that our clients want their dogs to learn. These commands can be as simple as learning to sit or stay or be more fun such as rolling over or shaking hands.

Behavioral training : Not all dogs immediately behave well. This is especially true when dogs are adopted from shelters and have had negative prior living experiences These experiences can cause them to be extremely aggressive or overlay anxious. Behavioral training teaches dogs to respond more positively to humans and other pets. Though most of these services are private to address specific concerns, we also offer group classes that help dogs become positively socialized with other canines.

III. Industry Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here. Basic training is essential to make sure that a new pet acclimates well into their new home. Though many owners successfully train their pets on their own, it can still be a difficult process that can be improved by the help of professionals. This is especially true for pet owners who don’t have the time to train their pets or owners who have pets with behavioral issues.

There are many different types of dog training services, with the most popular services being puppy training and obedience training. Puppy training ensures a new puppy masters the basics of living in a new home and includes potty training, socialization training, and crate training. Obedience training ensures that a young or adult dog remains obedient to their human. These services include leash training, basic commands, and learning to stay focused and calm in all situations.

According to Allied Market Research, the pet training services market was valued at $3.83 billion in 2021 and is projected to grow at a CAGR of 6% from now until 2031. This shows that many pet owners still require the services of dog trainers to help their dogs reach their fullest potential. Therefore, this is a perfect time to start a dog training business.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the community residents of [Location] and its surrounding areas. The community has a high pet ownership rate and favors owning dogs over other animals. The community will benefit from another dog training company.

Customer Segmentation

[Company Name] will primarily target dog owners in the area. This can include people who have just adopted a new puppy as well as people who have had dogs for several years.

V. Competitive Analysis

Direct & indirect competitors.

The following establishments are located within a ten mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Puppy Preschool Puppy Preschool is a dog training business that focuses on training newly adopted puppies. They offer all the services required for a puppy to get acclimated to their new home. These services include potty training, socialization with humans and other dogs, getting acclimated to human touch, learning basic commands (such as sit and stay), and crate training.

Happy Dog Training Services Happy Dog Training Services helps dog owners whose dogs are disobedient, aggressive, extremely anxious, or have other behavioral issues. The trainers utilize a multitude of services and methods to help dogs with these concerns. They not only help address the root of the behavioral issues but also help the humans learn how to better connect and work with their pets. These services are typically private, but classes are offered for dogs who may improve from socializing with other canines.

Canine Classroom Canine Classroom is a dog training school that focuses on teaching basic tricks and commands and addresses common obedience issues. Some of these services include leash training, crate training, basic commands (like sit and stay), and more. These services can either be private, remote, or in a class with other dogs for socialization.

Competitive Advantage

[Company Name] has several advantages over its competitors. The following are some of its major advantages:

  • Expert Trainers : [Company Name] only hires the best dog trainers who have excellent skills working with humans and dogs.
  • Great service at an affordable price : The services offered by [Company Name] are similar in quality to its most premium positioned competitors but offers more affordable prices.
  • Management : Our management team has years of dog training experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the company’s unique value proposition:

  • Convenient location
  • Expert dog trainers
  • Moderate price point
  • Fun, energetic, and customer-focused environment

Promotions Strategy

[Company Name] expects its target market to be individuals working and/or living within a ten mile radius of its location.The following are [Company Name]’s promotions strategy to reach these individuals:

Website/SEO [Company Name] will develop a professional website that displays images and explanations of our training classes. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media [Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.

Direct Mail [Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will offer discounts and/or provide other inducements for people to try out our services.

Local Publications [Company Name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Advertisements will also run to maintain exposure to relevant markets. Community newspapers, school publications, youth sports programs, and similar channels will be a major promotion effort.

Ongoing Customer Communications [Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new services, classes, and basic dog training tips.

Publication Materials/Noticeboards Posters and flyers will be posted on public notice boards. To target a more specific audience, [Company Name] will also contact companies for permission to hand out flyers in their vicinity. These companies may include kennels, vet clinics, and pet stores.

Pricing Strategy

The pricing for [Company Name] will be moderate so customers will feel they receive great value when using our dog training services.

VII. Operations Plan

Functional roles.

In order to execute [Company Name]’s business model, the company needs to perform many functions, including the following:

Administrative Functions

  • Bookkeeping
  • Website maintenance
  • Hiring and training staff

Service Functions

  • Book appointments
  • Monitor dog behavior
  • Stock inventory and supplies
[Date 1]Finalize lease agreement
[Date 2]Design and build out [Company Name]
[Date 3]Hire and train initial staff
[Date 4]Kickoff of promotional campaign
[Date 5]Launch [Company Name]
[Date 6]Reach break-even

VIII. Management Team

Management team members.

[Company Name] is led by [Company Name] who has worked with dogs for her entire career. She has spent the past twenty years working in various settings including, vet clinics, kennels, shelters, and other dog training facilities, giving her considerable experience in caring for and training canines. She is thoroughly educated in the most effective training methods, making her one of the best dog trainers in the area and our company’s most valuable asset.

Though [Founder’s Name] has never run her own business, she will hire several other staff to help her run the operations and other tasks she is unfamiliar with.

Hiring Plan

[Founder’s Name] will be the owner of [Company Name] and work as one of the trainers. In order to launch, the company needs to hire the following staff:

  • Dog Trainers (3 to start)
  • Receptionist (1 to start)
  • Maintenance Crew (2 to start)
  • Administrative Assistant (1 to start)

IX. Financial Plan

Revenue and cost drivers.

The [Company Name]’s revenues will come from the fees charged for providing dog training services.

The major cost drivers for the company will include overhead, labor expenses, supplies and inventory costs, and marketing expenses.

Capital Requirements and Use of Funds

Key assumptions.

Number of clients per dayPer location
FY 110
FY 215
FY 320
FY 425
FY 530

  5 Year Annual Income Statement

Year 1Year 2Year 3Year 4Year 5
Product/Service A$151,200 $333,396 $367,569 $405,245 $446,783
Product/Service B$100,800 $222,264 $245,046 $270,163 $297,855
Total Revenues$252,000 $555,660 $612,615 $675,408 $744,638
Expenses & Costs
Cost of goods sold$57,960 $122,245 $122,523 $128,328 $134,035
Lease$60,000 $61,500 $63,038 $64,613 $66,229
Marketing$20,000 $25,000 $25,000 $25,000 $25,000
Salaries$133,890 $204,030 $224,943 $236,190 $248,000
Other Expenses$3,500 $4,000 $4,500 $5,000 $5,500
Total Expenses & Costs$271,850 $412,775 $435,504 $454,131 $473,263
EBITDA($19,850)$142,885 $177,112 $221,277 $271,374
Depreciation$36,960 $36,960 $36,960 $36,960 $36,960
EBIT($56,810)$105,925 $140,152 $184,317 $234,414
Interest$23,621 $20,668 $17,716 $14,763 $11,810
PRETAX INCOME($80,431)$85,257 $122,436 $169,554 $222,604
Net Operating Loss($80,431)($80,431)$0$0$0
Income Tax Expense$0$1,689 $42,853 $59,344 $77,911
NET INCOME($80,431)$83,568 $79,583 $110,210 $144,693
Net Profit Margin (%)-15.00%13.00%16.30%19.40%
Year 1Year 2Year 3Year 4Year 5
Cash$16,710 $90,188 $158,957 $258,570 $392,389
Accounts receivable$0$0$0$0$0
Inventory$21,000 $23,153 $25,526 $28,142 $31,027
Total Current Assets$37,710 $113,340 $184,482 $286,712 $423,416
Fixed assets$246,450 $246,450 $246,450 $246,450 $246,450
Depreciation$36,960 $73,920 $110,880 $147,840 $184,800
Net fixed assets$209,490 $172,530 $135,570 $98,610 $61,650
TOTAL ASSETS$247,200 $285,870 $320,052 $385,322 $485,066
Debt$317,971 $272,546 $227,122 $181,698 $136,273
Accounts payable$9,660 $10,187 $10,210 $10,694 $11,170
Total Liabilities$327,631 $282,733 $237,332 $192,391 $147,443
Share Capital$0$0$0$0$0
Retained earnings($80,431)$3,137 $82,720 $192,930 $337,623
Total Equity($80,431)$3,137 $82,720 $192,930 $337,623
TOTAL LIABILITIES & EQUITY$247,200 $285,870 $320,052 $385,322 $485,066
Year 1Year 2Year 3Year 4Year 5
Net Income (Loss)($80,431)$83,568 $79,583 $110,210 $144,693
Change in working capital($11,340)($1,625)($2,350)($2,133)($2,409)
Depreciation$36,960 $36,960 $36,960 $36,960 $36,960
Net Cash Flow from Operations($54,811)$118,902 $114,193 $145,037 $179,244
Net Cash Flow from Investments($246,450)$0$0$0$0
Cash from equity$0$0$0$0$0
Cash from debt$317,971 ($45,424)($45,424)($45,424)($45,424)
Net Cash Flow from Financing$317,971 ($45,424)($45,424)($45,424)($45,424)
Net Cash Flow$16,710 $73,478 $68,769 $99,613 $133,819
Cash at Beginning of Period$0$16,710 $90,188 $158,957 $258,570
Cash at End of Period$16,710 $90,188 $158,957 $258,570 $392,389

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Here is a free business plan sample for a dog training business.

dog trainer profitability

Have you ever envisioned turning your passion for dogs into a thriving career as a dog trainer but feel uncertain about where to start?

In the content that follows, we will guide you through a comprehensive sample business plan tailored for a dog training business.

As you may already be aware, a meticulously developed business plan is a cornerstone of success for any entrepreneur. It serves as a roadmap, enabling you to outline your objectives, vision, and strategies for your enterprise.

To craft a compelling plan with ease and precision, feel free to utilize our dog trainer business plan template. Additionally, our specialists are on standby to provide a free review and refinement of your plan.

business plan canine trainer

How to draft a great business plan for your dog training business?

A good business plan for a dog training business must be tailored to the unique aspects of the pet services industry.

Initially, it's important to provide a comprehensive overview of the pet training market. This includes current statistics and identifying emerging trends within the industry, similar to what we've outlined in our dog training business plan template .

Your business plan should articulate your vision clearly. Define your target market (dog owners, pet shelters, working dogs, etc.), and establish your unique selling proposition (positive reinforcement training, specialized training programs, behavioral modification, etc.).

Market analysis is a critical component. This requires a thorough understanding of local competitors, market demands, and the preferences of pet owners.

For a dog training business, it's crucial to detail the services you intend to offer. Outline your training programs - puppy training, obedience classes, agility training, private sessions - and describe how they cater to the needs of your clientele.

The operational plan should include the location of your training facility, the layout of training areas, equipment needed, and any staff qualifications.

As a dog trainer, you must emphasize your credentials, training methodologies, and commitment to animal welfare and safety.

Then, delve into your marketing and sales strategy. How will you attract and maintain a client base? Consider promotional tactics, client retention programs, and value-added services (such as boarding or grooming).

Having a digital strategy, including a professional website and active social media presence, is increasingly important for reaching pet owners and building a community.

The financial section is vital. It should cover the initial investment, projected income, ongoing expenses, and the point at which the business will break even.

In the dog training business, diversifying income streams can be beneficial, so it's important to have a well-thought-out financial plan. For assistance, you can refer to our financial forecast for a dog training business .

Compared to other business plans, a dog training business plan must address specific concerns such as certification and insurance, animal behavior knowledge, and the potential for ancillary services like doggy daycare or pet sitting.

A comprehensive business plan will not only help you clarify your strategies and vision but also attract investors or secure loans.

Lenders and investors are looking for in-depth market analysis, realistic financial projections, and a clear operational strategy for managing a dog training business.

By presenting a detailed and substantiated plan, you show your dedication and preparedness for making your dog training business a success.

To achieve these goals while saving time, you can complete our dog training business plan template .

business plan dog training business

A free example of business plan for a dog training business

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a dog trainer .

Here, we will follow the same structure as in our business plan template.

business plan dog training business

Market Opportunity

Market data and figures.

The pet industry is a robust and growing sector with impressive figures.

Recently, the global pet care market was valued at approximately 261 billion dollars, and this upward trend is projected to continue, driven by the increasing number of pet owners and their willingness to spend on pet services.

In the United States, the pet training services market is a significant part of the pet industry, with thousands of professional dog trainers and a total annual revenue that runs into billions of dollars.

These figures underscore the importance of pet services in American society and their substantial economic impact.

Current trends in the pet industry indicate a move towards more specialized and personalized services for pets.

Positive reinforcement training methods are gaining popularity, as pet owners seek humane and effective ways to train their dogs.

There is also an increasing demand for services that cater to the behavioral and emotional well-being of pets, such as anxiety management and socialization training.

Technology is making its mark with the rise of online training programs and mobile apps that provide training tips and track progress.

Moreover, the trend of pet humanization, where pets are treated as family members, is leading to higher spending on comprehensive training programs that ensure well-behaved and socially adept pets.

Finally, the demand for certification and professional accreditation for dog trainers is growing, as pet owners seek assurance of quality and expertise in the training their pets receive.

These trends highlight the evolving nature of the pet services industry and the changing preferences of pet owners in the 21st century.

Success Factors

The success of a dog training business hinges on several critical elements.

First and foremost, the effectiveness of the training methods used is vital. A dog trainer who can consistently deliver positive results will build a strong reputation and client base.

Innovation in training techniques and the ability to address a wide range of behavioral issues can set a trainer apart in a crowded market.

Location and accessibility are also important, as convenient access to training services is a plus for busy pet owners.

Exceptional customer service, with a focus on understanding and meeting the needs of both pets and their owners, is crucial for customer satisfaction and retention.

Lastly, effective business management, including cost control, marketing, and adapting to industry trends, such as offering virtual training sessions, are key factors for the long-term success of a dog training business.

The Project

Project presentation.

Our dog training business is designed to address the needs of pet owners who are seeking professional and compassionate training for their dogs. Situated in a community with a high number of pet owners, our services will range from basic obedience training to more specialized programs such as agility, therapy dog preparation, and behavioral modification. We will use positive reinforcement techniques to ensure the well-being and happiness of the dogs while achieving the training goals set by their owners.

The emphasis will be on creating a strong bond between the dog and its owner, enhancing communication, and ensuring a well-behaved pet that can be a joyful part of the family and community.

Our dog training business aims to be recognized as a leading provider of quality dog training services, enhancing the lives of pets and their owners by fostering mutual understanding and respect.

Value Proposition

The value proposition of our dog training business is centered on offering expert training services that enhance the relationship between dogs and their owners. Our commitment to using humane, science-based training methods provides a positive learning experience for the dog while achieving effective results.

We offer personalized training plans tailored to the specific needs of each dog and owner, ensuring that every client receives the attention and guidance necessary to reach their goals.

By promoting responsible pet ownership and the importance of proper training, we contribute to the well-being of the community and help prevent behavioral issues that can lead to abandonment or rehoming of pets.

Our dog training business is dedicated to becoming a trusted resource for pet owners, providing them with the skills and knowledge to build a harmonious life with their canine companions.

Project Owner

The project owner is a professional dog trainer with a passion for helping dogs and their owners live better lives together. With certifications in dog behavior and training methodologies, they bring a wealth of knowledge and experience to the business.

Having worked with a variety of breeds and temperaments, the owner is adept at customizing training approaches to suit individual needs, ensuring that each dog receives the best possible guidance.

Driven by a philosophy that training should be as enjoyable for the dog as it is for the owner, the project owner is committed to creating a positive and supportive environment for learning and growth.

Their dedication to the field of dog training and their love for animals are the cornerstones of this business, aiming to strengthen the bond between pets and their families while promoting a well-mannered and socially integrated canine population.

The Market Study

Target market.

The target market for this dog training business is segmented into various groups.

Firstly, there are pet owners who have recently acquired puppies and are seeking foundational training to ensure their pets grow into well-behaved dogs.

Another segment includes owners of adult dogs who are experiencing behavioral issues and are in need of corrective training.

Additionally, the market encompasses dog enthusiasts interested in advanced training for purposes such as agility, obedience competitions, or therapy dog certification.

Lastly, veterinarians and pet adoption agencies can be a significant segment by referring clients who need professional assistance in training their dogs.

SWOT Analysis

A SWOT analysis of the dog training business uncovers several key points.

Strengths include a deep understanding of dog behavior, a personalized approach to training, and a reputation for achieving results.

Weaknesses might involve the challenge of building a client base in a market with established competitors and the need for continuous education to stay abreast of the latest training methods.

Opportunities can be found in the growing awareness of the importance of proper dog training and the potential to offer specialized services such as therapy dog training or online training sessions.

Threats may consist of the variability in demand for dog training services and the rise of alternative training methods or self-help resources that could reduce the need for professional trainers.

Competitor Analysis

Competitor analysis in the dog training industry indicates a competitive landscape.

Direct competitors include other local dog trainers, dog training franchises, and pet stores offering training classes.

These entities compete to gain the trust of pet owners and to establish a reputation for effective training methods.

Potential competitive advantages include a unique training philosophy, personalized training plans, success stories, and strong customer relationships.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a niche and ensuring client loyalty.

Competitive Advantages

Our dog training business stands out due to our commitment to using positive reinforcement techniques that foster trust and respect between dogs and their owners.

We offer a wide range of services, from basic obedience to specialized training programs, all tailored to meet the individual needs of each dog and owner.

Our dedication to client education empowers owners to continue effective training practices at home, strengthening the bond with their pets.

We pride ourselves on our ability to handle a variety of behavioral issues and our success in transforming even the most challenging dogs into well-mannered companions.

You can also read our articles about: - the customer segments of a dog training business - the competition study for a dog training business

The Strategy

Development plan.

Our three-year development plan for the dog training business is designed to establish us as a leader in the field.

In the first year, we will concentrate on building a strong local reputation for excellence and reliability in dog training services.

The second year will be focused on expanding our services to include specialized training programs and workshops, as well as considering partnerships with local pet stores and veterinary clinics.

By the third year, we aim to scale our business by offering online training courses and potentially franchising our training methods to other trainers.

Throughout this period, we will remain dedicated to the highest standards of dog training practices, customer service, and innovative training techniques to address the diverse needs of dog owners and their pets.

Business Model Canvas

The Business Model Canvas for our dog training business targets dog owners looking for professional training and behavioral solutions for their pets.

Our value proposition is centered on providing expert training that enhances the bond between dogs and their owners, using humane and scientifically-backed methods.

We offer our services through in-person sessions, group classes, and digital platforms, utilizing our key resources such as certified trainers, training facilities, and online content.

Key activities include one-on-one training sessions, group classes, behavior modification programs, and the creation of educational materials for dog owners.

Our revenue streams are generated from the fees for training services, workshops, and online courses, while our costs are associated with trainer salaries, facility maintenance, and marketing efforts.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on demonstrating the effectiveness of our training methods and the positive impact on dog behavior.

We plan to engage our target audience through success stories, testimonials, and before-and-after videos showcasing our training results. We will also offer free workshops to introduce potential clients to our methods.

Building partnerships with local pet businesses and veterinary clinics will help us gain referrals, while maintaining a strong online presence through social media and content marketing will broaden our reach.

Additionally, we will attend and sponsor local pet events to increase visibility and network with dog owners in the community.

Risk Policy

Our risk policy for the dog training business focuses on mitigating risks associated with animal behavior, customer satisfaction, and business operations.

We ensure all trainers are certified and adhere to the latest industry standards for safety and effectiveness. We also implement clear communication protocols with clients to manage expectations and ensure satisfaction.

Regular staff training and development help maintain high-quality service, while a conservative financial approach safeguards against economic downturns.

We also carry comprehensive liability insurance to protect against any incidents during training sessions. Our priority is to provide safe, effective training while ensuring the well-being of the dogs and peace of mind for their owners.

Why Our Project is Viable

We are committed to establishing a dog training business that addresses the needs of dog owners seeking professional, ethical, and effective training solutions.

With our focus on quality, customer satisfaction, and innovative training methods, we are confident in our ability to thrive in the pet services market.

We are passionate about enhancing the lives of dogs and their owners and are prepared to adapt our strategies to meet the evolving demands of the market.

We look forward to the growth and success of our dog training business and the positive impact it will have on the community.

You can also read our articles about: - the Business Model Canvas of a dog training business - the marketing strategy for a dog training business

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a dog trainer and our financial plan for a dog trainer .

Initial expenses for our dog training business include acquiring training equipment, leasing or purchasing a suitable training facility, obtaining necessary certifications and insurance, investing in professional development to stay current with dog training methods, and costs associated with branding and launching targeted marketing campaigns to reach dog owners in our target market.

Our revenue assumptions are based on a thorough analysis of the local demand for dog training services, taking into account the increasing number of pet owners and their willingness to invest in professional training for their dogs.

We anticipate a steady growth in clientele, starting with a conservative number of clients and expanding as our reputation as skilled and reliable dog trainers strengthens.

The projected income statement outlines expected revenues from our dog training services, including group classes, private sessions, and potential product sales, along with expenses such as facility rent, marketing, salaries, and utilities.

This results in a forecasted net profit that is essential for assessing the long-term viability of our dog training business.

The projected balance sheet reflects assets specific to our business, such as training equipment, any proprietary training materials, and liabilities including loans and anticipated operational costs.

It provides a snapshot of the financial standing of our dog training business at the end of each fiscal period.

Our projected cash flow budget details the inflows and outflows of cash, enabling us to predict our financial needs at any point in time. This is crucial for maintaining a healthy cash balance and avoiding liquidity issues.

The projected financing plan identifies the sources of funding we intend to tap into to cover our initial costs, such as personal savings, bank loans, or investments from partners.

The working capital requirement for our dog training business will be diligently tracked to ensure we have the funds on hand to support day-to-day operations, including equipment purchases, inventory management, and payroll.

The break-even point for our venture is the level of sales necessary to cover all our costs, including the initial investments, and to begin generating a profit.

It will signal the point at which our business becomes financially sustainable.

Performance indicators we will monitor include the profit margin on our dog training services, the current ratio to evaluate our ability to meet short-term obligations, and the return on investment to gauge the efficiency of the capital we have invested in our business.

These metrics will assist us in assessing the financial health and overall success of our dog training enterprise.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a dog training business .

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Dog Training Business Plan Template & Guidebook

How to write a dog training business plan in 7 steps:, 1. describe the purpose of your dog training business..

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Our mission at [Dog Training business name] is to provide comprehensive and comprehensive dog training services to help owners and their canine companions lead more fulfilling and rewarding lives. We strive to create a nurturing, supportive, and fun environment for both clients and dogs so that we can promote positive canine behavior for the benefit of all.

2. Products & Services Offered by Your Dog Training Business.

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

Target market, customer base , product or service description, competitive analysis, marketing channels, form an llc in your state, 4. write your operational plan..

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

What equipment, supplies, or permits are needed to run a dog training business?

5. management & organization of your dog training business., 6. dog training business startup expenses & captial needed..

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a dog training business varies based on many different variables, but below are a few different types of startup costs for a dog training business.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your dog training business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Frequently Asked Questions About Dog Training Business Plans:

Why do you need a business plan for a dog training business, who should you ask for help with your dog training business plan.

You should ask a business consultant or an experienced dog trainer for help with your dog training business plan. Additionally, you may want to consult a lawyer or financial advisor for assistance in legal and financial matters.

Can you write a dog training business plan yourself?

Related business plans, home inventory business plan template & guidebook, home inspection business plan template & guidebook, home decor business plan template & guidebook, health and wellness business plan template & guidebook, hauling business plan template & guidebook, hardware business plan template & guidebook, handyman business plan template & guidebook, hair extension business plan template & guidebook, handbag business plan template & guidebook.

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Dog Trainer Business Plan Template

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Starting a dog training business is a rewarding venture, but without a solid plan, it can quickly turn into a ruff situation. That's where ClickUp's Dog Trainer Business Plan Template comes to the rescue!

The Dog Trainer Business Plan Template allows aspiring entrepreneurs to:

  • Outline clear goals, strategies, and financial projections
  • Attract investors or secure funds for a well-structured operation
  • Ensure a successful and sustainable dog training business

Don't let your dreams of running a successful dog training business stay on the leash. Unleash your potential with ClickUp's comprehensive template today!

Dog Trainer Business Plan Template Benefits

Main elements of dog trainer business plan template.

To help aspiring dog trainers kickstart their business effectively, ClickUp's Dog Trainer Business Plan template includes:

  • Custom Statuses: Track progress with statuses like Complete, In Progress, Needs Revision, and To Do to ensure every aspect of the business plan is accounted for
  • Custom Fields: Utilize fields such as Reference, Approved, and Section to organize and categorize important information like references, approval status, and plan sections
  • Custom Views: Access different perspectives with views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to streamline the planning process and visualize progress effectively
  • Financial Projections: Easily manage financial data, create budgets, and forecast revenue streams with ClickUp's AI-powered financial tools and integrations

How To Use Dog Trainer Business Plan Template

Planning your dog training business can be an exciting journey towards turning your passion into a successful venture. Follow these simple steps using the Dog Trainer Business Plan Template in ClickUp to help you get started:

1. Define your business vision

Start by outlining your vision for your dog training business. What sets you apart from competitors? What specific services will you offer, and what are your long-term goals for the business?

Use a Doc in ClickUp to jot down your vision statement, mission statement, and business goals.

2. Identify your target market

Understand who your ideal clients are. Are you targeting puppy owners, agility trainers, or behavioral specialists? Knowing your target market will help you tailor your services and marketing efforts effectively.

Utilize custom fields in ClickUp to categorize and segment your target market based on demographics and psychographics.

3. Develop your service offerings

Define the range of services you plan to offer, such as basic obedience training, behavior modification, or specialized training programs. Clearly outline the benefits of each service to attract potential clients.

Create tasks in ClickUp to outline the details of each service, including pricing, duration, and unique selling points.

4. Set financial goals

Establish realistic financial goals for your dog training business. Calculate your startup costs, monthly expenses, and revenue projections. This will help you understand the financial viability of your business idea.

Use the Goals feature in ClickUp to set measurable financial targets and track your progress towards achieving them.

5. Create a marketing strategy

Develop a comprehensive marketing plan to promote your dog training services. Consider using social media, local advertising, and partnerships with pet-related businesses to reach your target audience.

Utilize Automations in ClickUp to schedule marketing tasks, such as creating social media posts, sending promotional emails, and tracking campaign performance.

6. Monitor, evaluate, and adapt

Regularly review your business plan, track your key performance indicators, and evaluate the success of your strategies. Be prepared to adapt and make changes as needed to stay competitive in the dog training industry.

Set up Dashboards in ClickUp to visualize your business metrics, monitor progress towards your goals, and make data-driven decisions to optimize your business operations.

Get Started with ClickUp’s Dog Trainer Business Plan Template

Entrepreneurs venturing into the world of dog training can utilize the Dog Trainer Business Plan Template to craft a comprehensive plan for their business venture.

To get started, simply click on “Add Template” to incorporate the Dog Trainer Business Plan into your ClickUp Workspace. Ensure you select the appropriate Space or location for this template.

Next, invite key team members or stakeholders to your Workspace to begin collaborating effectively.

Here are the steps to make the most of this template and kickstart your dog training business:

  • Utilize the Topics View to outline different sections of your business plan
  • Monitor progress using the Status View to track tasks under Complete, In Progress, Needs Revision, and To Do categories
  • Create a detailed Timeline View to establish deadlines and milestones for your business plan
  • Dive into the Business Plan View to develop strategies, financial projections, and marketing plans
  • Refer to the Getting Started Guide View for tips and insights on launching your dog training business
  • Customize your template by adding custom fields like Reference, Approved, and Section to provide additional context and information
  • Update statuses, custom fields, and views as you progress through your business plan to ensure clarity and alignment among team members and stakeholders.

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How to Write a Dog Training Business Plan

When starting a new dog training business, it is important not to overlook the practical aspects involved. It takes more than just knowledge of clicker training and love of dogs. Being a certified dog trainer is one thing, but being a dog training business owner is a whole different ball game. Before you take any action, you need to know how to write a dog training business plan , which is going to serve as a foundation for your entrepreneurial venture.

Creating a dog training business plan is about much more than simply providing figures for investors or the bank. Developing a business plan will have you walk through everything you'll need to start your dog training place, help you figure out the potential for your business in the area you are in, and ultimately give you a plan to follow to ensure your business is a success .

Similarly, if you're not starting your business alone, having a solid dog training business plan will guarantee that you and your partner, or partners, are all on the same page. And, of course, a strong business plan will help you raise the money you need to get your business started. In fact, according to Inc. , a study done in October of 2007 by Babson College found that…

“…start-ups with a business plan raised over twice as much capital as those that did not have one in the first 12 months.”

If you're not sure whether or not you're really interested in starting a dog training business, or you feel like you require more information, check out my last week's column on How to Start a Dog Training Business   for information on what you'll need to do to ensure your business is successful. You'll learn what kind of space you'll need, how to find out about your competition, and what other paperwork will be necessary to get together aside from a dog training business plan.

How to Write a Dog Training Business Plan : Breakdown of the Plan

Executive summary.

How to Write a Dog Training Business Plan

The most important section of a business plan is the Executive Summary, as this is the first thing an investor sees. What do you want, what has prepared you for this, and what do you need? This vision is the basis of your business plan. Your vision may change as you move forward, but these goals will help you get started.

The executive summary will include

  • Mission Statement:  Explain what your business is all about BRIEFLY . This section should be only a couple of sentences, no more than one paragraph, long.
  • Business concept: Describe your business and the market it will serve. You should point out exactly what services you will offer, who your market is, and why your business will have a competitive edge over other dog training businesses in the area.
  • Financial features:  Here is where you will highlight the important financial points of the business which will include sales (if you're going to carry any  dog products , training products, grooming products, etc.), profits, cash flow and the return on the investment.
  • Financial requirements:  Clearly state the capital that you will need to start the business and to expand, if you choose to in the future. You should detail how the capital will be used. If you're receiving a loan based on security instead of equity, you should specify the source of collateral here.
  • Future Plans : Where would you like to take your business in the future? Do you want to expand? Would you like to franchise your business? Do you think you would be interested in turning it into a chain?

The executive summary should highlight the strengths of your overall plan, and although it's the first thing to be seen, it should be the last section you write. It will be much easier to write this part of the business plan once you've done all your research and figured out all the other pieces of the puzzle.

Tip : Make it easy for the reader to realize your needs and capabilities quickly. Don't waste words. Make this section as clear and concise as possible. You will go into detail in other sections of your business plan.

Company overview.

The company overview is basically the mission statement for your dog training venture. Try to make this section brief and to the point. It should be the shortest section of your dog training business plan, but it is also one of the most important. This is your opportunity to introduce yourself and your business to others, and you want to be sure to put your best foot forward.

RELATED: 10 Best Dog Products for Solving Behavior Problems

How to Write a Dog Training Business Plan

Imagine that the people reading your business plan have no idea who you are or what a dog training business is. What do they need to remember about you and your particular dog training business?

You should also include details about the management team (if there are more people than just you), the legal structure and ownership details of the company, as well as the location and a short description of the facility you've chosen.

Competition Analysis

It's absolutely vital to research and find out all you can about your competition. This can be the trickiest part of writing your dog training business plan . You definitely need to do your research for this section to make it as thorough as possible.

The easiest part is figuring out who your competitors are . Chances are you're going to be running a local dog training business, and finding out who your competition is could be as simple as driving around town, opening a phone book, or doing a quick internet search.

Depending on your location you may also have non-local competitors . Think about how far customers would be willing to travel to reach your business. Are there other competitors in surrounding cities or towns?

When you discover who your competition is, you need to perform a competitive analysis. To do that you will need to know:

  • What markets your competitors serve?
  • What benefits they offer?
  • What brings customers into their business?
  • How does the competition stand out?
  • As much as you can possibly find out about their services, prices, marketing, and promotional services

You can gather this information from the internet or by calling these businesses on the phone and asking questions. You can also stop into the establishment and ask questions, chat with other customers, and see what goes on in the training facility first-hand.

How to Write a Dog Training Business Plan

Financial Analysis

The next step in writing a dog training business plan is completing your financial analysis. It is really just an informed guess of what your future looks like financially. In other words, it is a projection of your future spending and earnings. Of course there is no way of knowing what the actual results will be, and in reality what you project may not be what you make.

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It is wise to overstate your capital since entrepreneurs have a natural tendency to forecast a faster revenue growth than what is realistic. You shouldn't fuss over minute details and exact figures. It's more or less a large picture of the financial projections that you are expecting for the future of your dog training business.

Your financial statement should include four separate statements:

  • Balance Sheet:  This should include your assumed and anticipated business financials, including assets, liabilities and equity.
  • Cash-Flow Statement:  This is an overview of the cash you anticipate will be coming into your business based on income you forecast minus the anticipated cash expenses of running the business.
  • Profit and Loss Statement:  Your income statement usually encompasses a quarter or an entire year. It subtracts the costs of the business from the earnings over the specific period of time.
  • Break Even Statement: This shows when the cost of operating the business will be fully covered by the businesses income.

Even though this will be one of the most challenging pieces of your business plan, it will also likely be what makes or breaks your investors decision to support you.

Tip: You may want to enlist the help of a financial professional for this section.

Marketing plan.

When starting a new business, you need to come up with a marketing strategy. Identify your customer demographic and think about the things that would draw them in to a dog training business. Try to come up with a unique quality that sets your business apart from other similar places.

How to Write a Dog Training Business Plan

You will need to create a unique image for your business cards, brochures, postcards, and website. If you have enough in your start-up fund, you may want to hire an expert for these tasks.

It is helpful to have a brochure or flyer that describes your services and costs, and answers other questions that new customers may have. All your brochures and flyers should include your name, logo, phone number, and website address.

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Depending on your budget there are many different ways to market your business, and you have to plan your marketing strategy with that in mind. Television commercials and radio ads are a great way to promote your business, but they are also very costly. Cheaper options like handing out flyers, passing out business cards at local pet stores, and even hosting an open house at your facility may be more feasible options.

Having a website for your business is essential in this age of technology . Your site can:

  • Keep track of pertinent data
  • Provide information about your services
  • Allow clients to sign up for newsletters
  • Provide useful tips for the dog owners
  • Give class descriptions, times, and locations
  • Provide an easy way for clients to sign up for classes

Operations Plan

Your operations plan will explain the day to day operations of running your business, and it is a very important part of your dog training business plan. You will want to include the following in your business operations plan:

  • Suppliers : Who will be providing you with all the training supplies  that you will need for the dogs?
  • Facilities : Where will you be training dogs? In a facility, your house, or the client's home?
  • Personnel : How many staff will you require for your daily operations? What will their duties look like?
  • Equipment : What tools and technology do you require to be up and running?
  • Customer support : How will you handle customer complaints, refunds, and other requests that will be part of your daily business?

Client Relations

When dealing with clients, professionalism is of the utmost importance. Following up with customers, doing what you say you will, and making sure to return phone calls and emails in a timely fashion are the key to earning a good reputation and lots of recommendations.

How to Write a Dog Training Business Plan

You should take this opportunity to think about how you would want to be treated if you were a customer at a dog training facility .  And remember, your customers aren't just the pet owners that you're working for. You need to take into account how you will handle the animals as well.

With the internet and social media being as popular as they are, you should also consider adding these forms of communication into your customer relations policy. Are you willing to communicate with customers through social media? What about email or through your website?

You’ll face a myriad of practical and legal decisions as a new business owner, and they will differ depending on the state and city that you live in. It can also be difficult to stay up to date because there are always new rules and regulations coming down the pike.

Some of the legal issues you will want to address in your business plan include:

  • Will you need a business license?
  • Do you plan on incorporating, having a partner, or is this a sole-proprietorship?
  • A sales tax account?
  • Will you offer only dog training or will you be carrying products as well?
  • Should you buy insurance?
  • Should you have liability waivers for clients to sign?
  • Will you make your clients sign a contract?

Dog training can become a serious business venture with a thriving income, but in order to join the ranks of other self-employed dog trainers, you need to do your homework. Talk to other small business owners or better yet, those in the pet industry, to see what works and what doesn't. Read everything you can about dog training and focus on achieving a happy medium between your vision and what to expect realistically.



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A Touch of Business

How to Start a Dog Training Business

Main Sections In This Post Steps To Starting A Dog Training Business Points to Consider Resources Knowledge Is Power Featured Video

This overview presents insights into running a dog training business, featuring a step-by-step outline and a range of helpful resources for the startup phase and beyond.

Bookmark for reference and share if you find it valuable!

Let’s get started with the steps.

Steps to Starting a Dog Training Business

Below are the steps to starting a dog training business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

  • An Overview of What You’re Getting Into
  • Dog Training Business Overview
  • Researching Your Dog Training Business
  • Looking at Financials
  • Choosing A Business Location
  • Creating Your Mission Statement
  • Creating A Unique Selling Proposition (USP)
  • Choose a Dog Training Business Name
  • Register Your Company
  • Create Your Corporate Identity
  • Writing a Business Plan
  • Banking Considerations
  • Getting the Funds for Your Operation
  • Software Setup
  • Business Insurance Considerations
  • Physical Setup
  • Creating a Website
  • Create an External Support Team
  • Hiring Employees

1.  An Overview of What You’re Getting Into

Is Starting a Dog Training Business the Right Step for You?

Passion: The Key to Success

There is a crucial factor for succeeding in the dog training business, and that factor is your passion. It drives your commitment and determination when facing challenges.

Consider this perspective: if granted five wishes with no restrictions, would you use one for starting a dog training business?

If yes, you’re on the right track; if no, reassess your preferences and goals. Being passionate about your business increases your chances of success significantly.

For More, See How Passion Affects Your Business . Also, see, Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning a Dog Training Business

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

a.) A Quick Overview of Owning a Dog Training Business

A dog training business is a service-oriented establishment focused on teaching dogs specific behaviors, manners, or skills.

Trainers work with dogs to correct unwanted behaviors or to teach them new commands and tricks.

This kind of business caters to dog owners who either want their pets to have basic obedience training or specialized skills.

Daily Tasks in a Dog Training Business

Operating a dog training business involves various daily tasks. These include:

Consultations with Owners : Meeting with dog owners to discuss their pets’ behavior issues or training needs.

Training Sessions : Holding one-on-one or group sessions to teach dogs commands, behaviors, or tricks.

Planning : Creating customized training plans for each dog based on their needs and the goals of the owner.

Administrative Tasks : Handling bookings, payments, and other administrative duties to keep the business running smoothly.

Marketing and Outreach : Promoting the business through social media, local advertising, or community events to attract new clients.

Continued Education : Staying updated with the latest training methods and industry trends to ensure the best service for clients and their pets.

In summary, running a dog training business requires a balance of hands-on training with dogs and managing the administrative side of the operation.

b.) A Key Points To Succeeding in a Dog Training Business

Keys to Succeed in Operating a Dog Training Business

Passion for Dogs : A genuine love of dogs is essential. It’s the foundation of any successful dog training business.

Patience in Training : Training dogs requires patience. Each dog is unique, and understanding their pace and temperament is crucial.

Consistent Training Outcomes : Your ability to consistently produce great training results will build trust with your clients and help establish your reputation.

Establishing a Customer Base : Starting a business can be challenging, especially in building a client base. Investing time and resources in this area will pay off as the business grows.

Relationship Building : Foster strong relationships not only with your customers but also with suppliers and employees. This network will support your business’s growth and reputation.

Meeting Customer Needs : Offer products and services that cater to your clients’ demands. Understand their needs and ensure your offerings match them.

Feedback is Gold : Solicit customer feedback. When they raise credible concerns that align with your business model, act on them. This proactive approach can give you a significant competitive edge.

Prioritize Customer Service : Your customers are the backbone of your business. Offering a high level of service ensures their loyalty and referrals.

Always Offer Value : More than just services, provide unmistakable value to your clients, ensuring they see the benefits of choosing you over competitors.

Hiring Decisions Matter : Choose the right people for every role. A cohesive, skilled team is fundamental to your business’s success.

Staff Management : Treat your staff with respect, fostering a sense of team spirit. A positive work environment boosts productivity and retains talent.

Cash Flow Management : Monitor and manage your cash flow. It’s the lifeblood of your operation, ensuring bills and salaries are paid on time.

Cost Efficiency : Minimize expenses without compromising on the quality of service or products you offer.

Stay Adaptive : The only constant is change. Whether it’s industry trends, technology, or business processes, be ready to adapt and evolve.

Revenue Management : Prepare for revenue peaks and valleys. Understanding seasonal and other fluctuations helps stabilize your business.

Navigating Competition : Stay informed about competitors, both new and existing. Strategize on differentiating your services and offerings.

Marketing and Advertising : Promote your business effectively. Whether you handle marketing in-house or hire experts, awareness is pivotal to attract and retain clients.

c.) Making Your Dog Training Business stand out

Guaranteed Results : Offer a guarantee like “Results or you don’t pay a cent.” This shows confidence in your skills and provides peace of mind for your clients.

A woman looking up at at an offer.

Personalized Training Plans : Every dog is unique. Craft individualized training plans to cater to each dog’s specific needs and the goals of their owners.

Success Stories and Testimonials : Share success stories and testimonials from satisfied clients. Real-life transformations can showcase your effectiveness and build trust.

Engaging Workshops : Hold special workshops on various dog-related topics. This not only demonstrates your expertise but also helps in community engagement.

Mobile Training Services : Offer on-site training at the client’s home. This provides convenience and can cater to dogs that might be more comfortable in their own environment.

Continued Support : After a training session ends, offer continued support via phone or email. Clients will appreciate the ongoing assistance.

Modern Training Techniques : Stay updated with the latest dog training methodologies and implement them in your services, showing your clients you’re on the cutting edge.

Eco-friendly Practices : Implement and promote eco-friendly practices. Many pet owners value sustainability and will be attracted to businesses that care about the environment.

d.) Add on Ideas for a Dog Training Business

Training Gear Shop : Stock and sell quality dog training gear like leashes, clickers, and treat bags. Clients can purchase tools they need right from you.

Puppy Socialization Classes : Hold special classes for puppies to socialize with each other, which is vital for their behavioral development.

Dog Behavior Seminars : Organize seminars where dog owners can learn about dog behavior, nutrition, and other relevant topics.

Online Training Modules : Develop online courses or modules. This allows clients to train at their own pace or refresh their memory on certain techniques.

Board and Train Services : Offer a service where dogs stay with you for intensive training over several days or weeks.

Specialized Workshops : Host workshops on specific topics, such as agility training or training for dog shows.

Subscription Boxes : Offer monthly subscription boxes that contain dog toys, treats, and training tools. This can be a fun way for clients to receive new products and training aids regularly.

Daycare and Training Combo : Provide a combo service where dogs get both daycare and training. This is perfect for busy owners who want their pets to be productive during the day.

Follow-up Sessions : Offer monthly or quarterly follow-up sessions to check on the dog’s progress and address any new behavioral issues.

Exclusive Memberships : Create a membership program where members get discounts, early access to workshops, or other exclusive benefits.

e.) Dog Training Business Models

Types of Dog Training Business Setups and Their Business Models

Home-based Training : Trainers operate out of their own homes, converting a portion of their space into a training area. This model saves on rent and overhead costs, allowing trainers to focus on individual sessions and offering personalized attention.

Mobile Dog Training : Trainers travel to the client’s residence or a preferred location. This offers convenience to the client and can be marketed as a premium, personalized service.

Dog Training Centers : A dedicated facility where various trainers can conduct group or individual sessions. This setup often has amenities like obstacle courses, open areas, and classrooms for seminars.

Board and Train : Dogs stay with the trainer for an extended period, receiving intensive training. This model can be more expensive for clients but offers immersive training experiences for dogs.

Online Dog Training Platforms : Trainers offer courses, video tutorials, or live sessions online. This model reaches a global audience, allows passive income through course sales, and caters to tech-savvy clients.

Specialized Training Services : Focus on niche training needs such as service dog training, agility competitions, or show dog preparations. This model caters to a specific audience and can charge premium rates due to the specialized nature of the service.

Franchise Model : Trainers buy into an established brand and operate under their name, benefiting from marketing, training methods, and brand recognition. This model requires initial investment but offers quicker brand recognition.

Membership Programs : Clients pay a monthly or yearly fee for ongoing training sessions, workshops, and resources. This model ensures steady income and can build a loyal client base.

Choosing the right business model from the beginning is crucial, as switching your model later is more challenging. Identifying a profitable and high-demand niche for your dog training business is essential.

f.) Questions You Need to Consider for Your Dog Training Business

Business Model Decision : What type of dog training business model are you considering?

Personal Involvement : Will you personally handle all the training sessions, or are you considering hiring other trainers?

Management Choices : Do you intend to manage the daily operations of your dog training business yourself, or are you thinking of bringing on a manager?

Partnerships and Investments : Are you open to seeking business partners or investors to expand or support your venture?

Business Location : Do you envision your dog training business as a home-based operation, or are you leaning towards a commercial location?

Specializations : Are there specific niches or specialized training methods you’re particularly passionate about offering?

Financial Planning : How do you plan to fund the initial stages of your business? Have you considered setting aside resources for unforeseen expenses?

Licensing and Certification : Are you aware of any necessary licenses or certifications to operate a dog training business in your area?

Marketing Strategy : How do you plan to promote your business? Have you thought about branding, online presence, and local advertising?

Feedback Mechanism : How will you gather client feedback to improve your services continuously?

By addressing these questions, you’ll lay a solid foundation for your dog training business, anticipate potential challenges, and prepare for a successful launch.

g.) Pros and Cons of Owning a Dog Training Business

Pros of running a dog training business.

Be Your Own Boss : Owning a dog training business means you are in charge and answer to no one but yourself.

Decision-making Authority : You can call the shots and implement strategies as you deem fit, tailoring your business to your vision.

Creative Freedom : You’re free to innovate, experiment with new training techniques, and create unique offerings.

Potential for High Revenue : A well-established dog training business with a loyal client base, can bring in significant income.

Flexibility in Working Hours : Once your business is up and running successfully with a reliable team, you can choose your working hours.

Control Over Work Environment : You decide the culture, atmosphere, and values upheld in your business, creating a positive and productive work environment.

Passion and Fulfillment : Working with dogs can be incredibly rewarding, offering emotional satisfaction alongside financial gains.

Recurring Business : Happy clients may return for advanced training or refer friends and family, leading to consistent business.

Cons of Running a Dog Training Business

Owning the Problems : Any issues, whether with clients, dogs, or logistics, fall squarely on your shoulders.

Irregular Income : Especially in the early stages, you might not have a consistent income, with some months being more profitable than others.

Challenging Start-Up Phase : Initial stages require substantial effort in setting up, marketing, and establishing a clientele.

Client Acquisition and Retention : Building a customer base and ensuring they stay loyal can be one of the most challenging aspects of the business.

Extended Working Hours : You may work longer than typical hours, especially during the business’s infancy.

Success Pressures : The pressure to make your business succeed can be intense, especially if you have invested a lot of resources.

Initial Investment : Starting a dog training business might require a significant outlay for training facilities, equipment, and marketing.

Constant Change : Dog training techniques, tools, and business strategies evolve. Keeping up with the latest can be demanding.

Business Risks : Like any venture, there are risks, including financial loss, competition, or unforeseen challenges.

Professional Development : To stay ahead, you might need to invest in ongoing education, workshops, and certifications, which can be time-consuming and costly.

Emotional Challenges : Working with difficult dogs or owners can be emotionally taxing, requiring patience and resilience.

For more, see Pros and Cons of Starting a Small Business.

3. Research

Research: The Foundation of Your Dog Training Business

Quality Information Matters

Conducting thorough research is paramount before embarking on your dog training business venture. Quality information will prepare you for what lies ahead and prevent unexpected situations.

Learn from the Experts

Connect with experienced dog training business owners to gain invaluable insights. Their knowledge and years of experience can be priceless.

Approach them respectfully and learn from their wisdom.

A Helpful Resource

Check out my article with actionable ideas to find the right people to contact.

It guides you in approaching them in an acceptable and non-threatening way. For comprehensive steps, read the full article through this link: [link].

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Overview: Understanding Your Target Audience for a Dog Training Business

Knowing your target audience is essential for a dog training business.

It enables you to craft offers that resonate with customers and provide products and services that genuinely interest them, enhancing overall success.

Target Market Ideas:

  • Dog owners seeking obedience training for their pets
  • New puppy owners looking for basic training
  • Individuals with behavioral issues in their dogs
  • Working professionals with limited time for training
  • Families looking for dog-friendly activities
  • Pet owners interested in agility or advanced training
  • Rescue dog owners in need of rehabilitation support
  • Dog enthusiasts seeking specialized training programs.

For more, see How To Understand Your Target Market.

4. Looking at Financials:

Startup Overview: Costs, Revenues, and Profits

Startup Costs:

Accurately estimating startup costs is vital for a successful dog training business launch. Underestimating may lead to financial difficulties, delaying the opening, while overestimating can deter potential investors.

Consider factors like size, location, employee hiring, equipment acquisition (new or used), and rental or leasing options.

Create a comprehensive list of necessities and research prices, accounting for any additional expenses that may arise during the process.

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit:

Your sales depend on product popularity, service demand, and effective marketing to reach the right audience.

Profitability entails careful management of expenses such as rent, payroll, and overhead costs.

To succeed, generate sufficient sales to cover monthly expenses and ensure a fair salary.

For More, See Estimating Profitability and Revenue .

Simple Sample: Financial Lists to Consider As a Starting Point

Note: Focus on the issues more than the numbers. The numbers are samples. Your estimates will differ due to how you set up your business, location, expenses, and revenues. 

Sample Financial Lists as a Starting Point

Below are three overly simplified sample financial lists to give you a broad overview of the areas to focus on.

SAMPLE Initial Costs for Starting a Dog Training Business in the USA:

  • Business License & Permits : $100 – $500
  • Training Certification : $200 – $1000
  • Facility Rent (First Month + Deposit) : $1000 – $5000
  • Training Equipment : $500 – $3000
  • Marketing & Advertising Startup : $300 – $1500
  • Insurance : $500 – $2000
  • Website Setup : $200 – $1500
  • Branding (Logo, Business Cards) : $100 – $1000

Total Estimated Startup Costs : $2900 – $16500

SAMPLE Monthly Expenses for a Dog Training Business in the USA:

  • Facility Rent : $1000 – $3,000
  • Utilities (Water, Electricity) : $100 – $500
  • Employee Salaries (if applicable) : $2,000 – $8,000
  • Loan Payments : $200 – $1000
  • Marketing & Advertising : $200 – $,1000
  • Website Maintenance : $50 – $300
  • Insurance : $100 – $400
  • Training Equipment Maintenance/Replacement : $50 – $500
  • Miscellaneous Expenses : $100 – $500

Total Estimated Monthly Expenses : $3800 – $13700

SAMPLE Profit List of Services:

  • Group Training Session : $100 – $500
  • One-on-One Session : $50 – $300
  • Board and Train Services : $500 – $2,000
  • Online Course Sales : $30 – $200

Your overall profit will depend on the monthly sales you can generate and your actual profit per sale.


These fictitious examples provide perspective on the issues to consider when starting your dog training business.

Adjusting costs plays a pivotal role in determining the success of the business. Even a slight change in profit per sale, especially with high-volume sales, can drastically affect overall profits.

Remember, many new businesses take time to turn a profit due to the challenges of building a customer base, establishing a reputation, and optimizing operations.

Your financial figures will likely differ based on various circumstances. Every situation is unique, influenced by multiple factors.

Always undertake thorough research, and consider seeking professional advice when calculating your business’s startup costs, ongoing expenses, and potential revenue and profit.

5. Choosing The Right Business Location

Location: A Vital Success Factor

Demand and Competition: Striking the Right Balance

Your choice of location significantly impacts your dog training business’s success.

Operating without demand for your services can lead to failure before launch. Similarly, excessive competition in an area may hinder your market share.

Aim for a location with both demand and reasonable competition.

Affordability and Profitability: Critical Considerations

Consider affordability when selecting a location. Highly populated areas offer greater exposure but may come with extra expenses.

On the other hand, a cheaper location might not generate sufficient sales. Weigh the pros and cons carefully.

Operating from Home: A Viable Option

Operating from home is feasible for some dog training businesses, especially for online or less customer-facing models.

Starting from home and moving to commercial space as the business expands can be a strategic approach.

Research Thoroughly

Selecting the right location is pivotal for success. Conduct diligent research to make informed decisions that align with your business goals.

For more about business locations, see Choosing The Best Location for Your Business.

6. Create Your Mission Statement

Overview: The Significance of a Mission Statement

A well-crafted mission statement aids in defining your business’s purpose, keeping you focused on the main benefit you offer customers and the community.

Mission Statement Examples for a Dog Training Business:

  • “Our mission is to foster stronger bonds between dogs and their owners through positive and effective training techniques, ensuring a harmonious and joyful coexistence.”
  • “At our dog training center, we are dedicated to promoting responsible pet ownership by providing personalized training solutions that enhance the well-being and happiness of both dogs and their families.”
  • “We strive to be the leading dog training organization, empowering pet owners with the knowledge and skills to nurture obedient and well-mannered dogs, creating a safer and happier canine community.”

For more, see, How To Create a Mission Statement.

7. Creating A Unique Selling Proposition (USP)

Overview: The Power of Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) assists in identifying and crafting a distinctive aspect that sets your business apart from competitors, making it special and appealing to customers.

Examples of USPs for a Dog Training Business:

  • “Our dog training services stand out with a personalized approach, tailoring training programs to suit each dog’s unique temperament and needs.”
  • “With a team of certified canine behaviorists, we offer evidence-based training techniques that deliver exceptional results, ensuring happier and more obedient dogs.”
  • “Our dog training center excels in providing flexible training schedules, accommodating busy pet owners, and offering a stress-free learning environment for dogs.”

8. Choose a Business Name

Choosing a Catchy Dog Training Business Name

Selecting the right business name for your dog training venture is crucial. It should be catchy, easy to remember, and relevant.

Since business names endure, make a thoughtful choice that will represent your company long-term. Ensure the availability of a matching domain name for online presence and avoid conflicting with other registered businesses.

Here are 30 creative ideas to inspire your original dog training business name:

  • Pawsitive Training Solutions
  • Canine Academy
  • Smart Bark University
  • TailWag Trainers
  • Happy Hounds School
  • Top Dog Training Co.
  • Wagging Wisdom
  • Bark & Learn Institute
  • Pup’s Progress School
  • Click & Teach Academy
  • Leash on Life Learning
  • MasterPaw Trainers
  • Training Tails Club
  • Wags to Riches Academy
  • Wise Woofers Institute
  • PupTastic Education
  • Canine Connection Center
  • Ready Sit Learn
  • Barking Brilliance School
  • Tailored Training Techniques
  • Pawsome Progress Academy
  • Enlightened Pooches Institute
  • Bark Busters Training
  • Canine IQ Academy
  • Pawformance Training Co.
  • Noble Nose Training
  • Happy Tails Learning Center
  • Bounding Barks School
  • Canine Companions Academy
  • Smart Sit Dog Training

Use these ideas to spark your creativity and develop an original, captivating business name for your dog training enterprise.

For more, see the following articles:

  • How To Register a Business Name
  • Registering a Domain Name For Your Business

9. Register Your Company

Overview: Ensuring Legal Compliance for Your Dog Training Business

To establish a successful dog training business, ensuring legal compliance is vital. Seeking professional advice on business setup, taxes, and liability can offer valuable insights and benefits. Here are common types of registrations and licenses for a dog training business:

1. Business Setup and Consultation:

  • Consult with a professional to ensure legal compliance, tax optimization, and liability protection for your business.

2. Business Registrations:

  • Sole Proprietorship: Simple and low-cost, but a personal liability.
  • Partnership: Shared responsibility and liability among partners.
  • Limited Liability Company (LLC): Personal liability protection for owners.
  • Corporation (C-Corp or S-Corp): Separates personal and business liabilities.

3. Permits and Licenses:

  • Business License: Basic license to operate legally.
  • Zoning Permit: Compliance with local zoning laws.
  • Dog Training Certification: Obtain relevant certifications for credibility.
  • Health Department Permit: If providing dog boarding or grooming services.
  • Animal Control Permit: Required if training multiple dogs on-site.

4. Bondable Business:

  • Background Checks: Conduct thorough background checks on employees.
  • Bonding Insurance: Become a bondable business to reassure customers of employee trustworthiness.

Adhering to legal requirements and becoming bondable will enhance customer confidence and foster a positive reputation, helping your dog training business thrive in the competitive market.


  • How to Register Your Business
  • How To Register a DBA
  • How to Register a Trademark
  • How to Get a Business License

Business Structures:

  • How to Choose a Business Structure
  • Pros & Cons of a Sole Proprietorship
  • How To Form an LLC
  • How To Register a Business Partnership
  • How To Form a Corporation
  • How To Choose a Business Registration Service

10. Create Your Corporate Identity

In a dog training business context, a Corporate ID or Corporate Identity remains crucial for branding.

It encompasses essential elements like your logo, business cards, website, business sign, stationary, and promotional items.

A consistent and professional design is vital to leave a positive impression on new and existing customers, fostering trust and recognition.

You can see our page for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

11. Writing a Business Plan

Crafting a Comprehensive Dog Training Business Plan

The Importance of a Business Plan

A business plan holds immense significance for a dog training business.

It serves as a crucial tool to secure funding and attract potential investors. Moreover, it provides a guiding vision for the startup phase and ongoing operations.

Planning Your Vision

Developing a business plan requires dedicated time and effort, which involves creating a clear vision of your future business.

Thoroughly considering and expressing the details is essential for success.

Benefits of a Well-Prepared Plan

Despite the effort, it’s worth it. A well-prepared business plan equips you with a solid understanding of the requirements to get started and efficiently operate your business.

Approaches to Creating Your Plan

When creating your business plan, explore various options. You can write it from scratch, hire a professional, use a template, or employ business plan software.

Regardless of the approach, active participation is key, especially when involving a professional.

You want a distinctive plan that effectively communicating your business’s nature and management strategy.

A Dynamic Document

Keep in mind that your business plan can evolve with your experience.

Periodically review and optimize the document as needed, adjusting your plan or operation based on gained insights.

This flexibility ensures your business stays responsive and adaptable to changing circumstances.

Simple Sample: A Fictitious Business Plan Example for a Dog Training

Note: The sample below offers an overview of a business plan. A professional plan will consist of multiple pages and detailed information and analysis.

Fictitious Sample Business Plan for “Paws & Whistles Dog Training Academy”

Executive Summary

  • Business Name : Paws & Whistles Dog Training Academy
  • Location : 123 Barker Street, Dogtown, USA
  • Objective : Provide top-notch dog training services focusing on obedience, behavior modification, and specialty training.

Business Description

Paws & Whistles Dog Training Academy seeks to offer a comprehensive range of dog training services, from puppy socialization to advanced obedience classes.

With certified trainers and a dedicated facility, we aim to become Dogtown’s preferred training academy.

Services Offered

  • Puppy Training : Basic obedience, socialization, potty training.
  • Advanced Obedience : Complex commands, off-leash training.
  • Behavior Modification : Addressing issues like aggression or separation anxiety.
  • Specialty Classes : Agility, therapy dog prep, and more.

Market Analysis

The dog ownership rate in Dogtown has increased by 20% in the last five years. With the rise in dog adoptions, there’s a growing need for quality dog training services.

  • New puppy owners
  • Owners facing behavioral issues with their dogs
  • Individuals interested in competition or specialty training

Marketing and Promotion

  • Social Media : Active profiles on platforms like Instagram and Facebook showcasing training sessions and success stories.
  • Local Advertisements : Flyers, newspaper ads, and local radio spots.
  • Partnerships : Collaborations with local pet stores, vets, and dog cafes for referrals.

Financial Projections

  • Startup Costs : $15,000 (Facility rent, equipment, licenses, initial marketing)
  • Monthly Expenses : $5,500 (Salaries, rent, utilities, ongoing marketing)
  • Expected Monthly Revenue (Year 1) : $8,000
  • Projected Profit (Year 1) : $2,500/month

Management and Operations

  • Owner/Head Trainer : Jane Doe
  • Assistant Trainer : John Smith
  • Admin & Marketing : Emily Brown

Expansion Plans

In the next three years, Paws & Whistles aims to open a secondary location in neighboring Catville.

Additionally, we plan to introduce specialized courses such as “Dog Dancing” and “Search & Rescue Training.”

Challenges and Solutions

  • Solution : Offer unique classes, flexible timings, and loyalty discounts to differentiate and retain clients.
  • Solution : Continuous education and certification for trainers, attending seminars, and integrating modern tech like training apps.

Paws & Whistles Dog Training Academy is poised to fill a significant gap in Dogtown’s pet services sector.

With a strong business model, a comprehensive range of services, and a dedication to continuous learning and adaptation, we are on track to impact our community positively.

Always remember, this is a fictitious sample.

When creating a real business plan, conduct thorough research, gather actual data, and consider seeking professional advice to ensure accuracy and comprehensiveness.

For information on creating your business plan, see, How to Write a Business Plan.

12. Banking Considerations

Banking for Your Dog Training Business

Choosing the Right Bank

Opt for a nearby bank with a strong focus on supporting small businesses. This ensures tailored financial services and convenient accessibility.

Separate Business Account

Opening a separate business account is crucial, especially for small businesses starting as a sole proprietorship.

It segregates business expenses from personal spending, simplifying expense tracking and bookkeeping. It also provides tax audit documentation.

Building a Professional Relationship

Develop a professional relationship with your banker. They can offer valuable advice, financial services and streamline application processes, supporting your business growth.

Accepting Credit and Debit Cards

Consider applying for a merchant account or a similar setup to accept credit and debit card payments.

Offering multiple payment options enhances customer convenience and expands your revenue streams.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

13. Getting the Funds for Your Operation

Overview: Funding Your Dog Training Business

If you need financial assistance to launch and operate your dog training business, the tips in this section will be valuable. Funding options include traditional lenders, private loans, investors, selling assets, and using collateral.

Considerations When Meeting with a Loan Officer:

  • Research: Understand your funding needs and preferred loan terms beforehand.
  • Credit Score: Ensure a good credit score to improve loan eligibility.
  • Business Plan: Present a comprehensive business plan to showcase the venture’s viability.
  • Collateral: Prepare collateral details to secure the loan.

Sample Documents for a New Dog Training Business Loan Application:

  • Business Plan: Outlining your business concept, strategies, and financial projections.
  • Personal Identification: Driver’s license, passport, or other valid identification.
  • Proof of Address: Utility bills or official mail with your current address.
  • Financial Statements: Personal and business financial records, including tax returns.
  • Credit History: Provide credit reports and scores for evaluation.
  • Business Licenses and Permits: Proof of necessary legal approvals.
  • Collateral Documents: Details of assets to secure the loan.

Understanding these considerations and preparing essential documents can increase your chances of securing funding for your dog training business and turning your vision into reality.

See, Getting a Small Business Loan for more.

14. Software Setup

Software Considerations for Your Dog Training Business

When selecting software for your dog training business, conduct thorough research to make an informed decision.

Implementing a program from scratch is easier than switching systems once your data is in another program.

Look for a company with a proven track record to ensure dependable future support.

  • Research and Demos: Explore available software options and check if they offer demos. Reviews and forums can provide insights from other users’ experiences.
  • Financial Tracking Software: Consider software for tracking expenses and preparing financial documents for tax filing. Consult with your bookkeeper or accountant to make the right choice for your accounting needs.

Software Options to Consider for Your Dog Training Business:

  • Client Management Software: To organize customer details, scheduling, and progress tracking.
  • Learning Management System (LMS): For creating and delivering online training courses.
  • Payment Processing Software: To accept various payment methods from clients.
  • Accounting Software: For managing finances, invoicing, and reporting.
  • Customer Relationship Management (CRM): To maintain client relationships and communication.
  • Website and Online Presence Tools: For establishing a professional online presence and promoting your services.
  • Social Media Management Software: To efficiently manage and schedule social media posts.
  • Marketing Automation Tools: For automating marketing tasks and campaigns.
  • Attendance and Class Management Software: To monitor attendance and manage class sessions efficiently.

Considering these software options, you can streamline and enhance your dog training business operations, making it more efficient and profitable.

Software Considerations for a Dog Training Business.

Check out Google’s latest search results for software packages for a dog training business.

15. Get The Right Business Insurance

Insurance Considerations for Your Dog Training Business

Ensuring adequate insurance coverage is crucial for your dog training business, as incidents can occur anytime.

Protecting customers, employees, property, and yourself is essential.

Key Concerns When Seeking Insurance:

  • Comprehensive Coverage: Evaluate insurance policies to ensure they cover various aspects, including liability, property damage, and business interruption.
  • Professional Liability Insurance: Consider this coverage to safeguard against potential lawsuits arising from professional services.
  • Business Interruption Insurance: Prepare for involuntary shutdowns caused by incidents; this coverage can be a lifeline for your business.
  • Home-Based Business Implications: If operating or managing your business from home, discuss this with your home insurance agent to avoid nullifying your existing policy.
  • Expert Guidance: Seek support from a competent insurance broker to assess your needs and secure sufficient coverage tailored to your dog training business.
  • Client and Employee Protection: Ensure coverage extends to protect clients and employees during training activities.
  • Property and Equipment Coverage: Safeguard valuable assets, including training equipment and tools, in case of damage or theft.
  • Animal Liability Insurance: Consider coverage for incidents involving dogs under your care, addressing potential injury or damage claims.
  • Additional Insurances: Evaluate other specialized insurances, such as cyber liability insurance for online operations or commercial auto insurance for company vehicles.

By addressing these concerns and obtaining comprehensive insurance coverage, you can safeguard your dog training business, minimize risks, and focus on providing excellent client services.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for dog training business insurance .

16. Physical Setup

Layout: Overview of a Dog Training Business’s Physical Setup/Layout

Creating a conducive physical setup is crucial for a dog training business.

A well-designed layout ensures efficient use of space, seamless flow during training sessions, and a comfortable environment for clients and their pets.

An optimized layout contributes to the overall professionalism and effectiveness of your business.

Signage: Setting Up Signage for a Dog Training Business

In addition to the main business sign, strategically place signs throughout your facility.

These signs should guide clients to areas such as parking lots, exits, and special training zones.

Thoughtfully designed signage enhances navigation and showcases professionalism, leaving a positive impression on clients.

Office Setup: Overview of Your Office Setup

Your office requires careful attention as a significant part of managing the business.

Organizing your office space optimizes productivity. Equip it with all essential tools, resources, and technology for efficient business management.

A well-prepared office ensures you can handle administrative tasks effectively and maintain smooth operations.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

17. Creating a Website

Overview: The Benefits of Having a Website for Your Dog Training Business

Having a website offers numerous advantages for your dog training business.

It provides a professional online presence, making it easier for potential clients to find and learn about your services.

Additionally, a website is a valuable marketing tool to promote your expertise and build customer trust.

Key Benefits:

  • Enhanced Visibility: A website makes your business more accessible to a broader audience, increasing your chances of attracting potential clients.
  • Credibility and Trust: A well-designed website establishes credibility and fosters trust among visitors, encouraging them to choose your services.
  • Expert Positioning: Blogging about your industry and offering valuable tips tailored to your customers showcases your expertise, positioning you as a knowledgeable professional.
  • Customer Engagement: Your website allows you to interact with customers through contact forms, feedback, and FAQs, providing a personalized experience.
  • 24/7 Availability: With a website, information about your services is available round the clock, allowing potential clients to explore at their convenience.
  • Marketing Opportunities: Utilize your website as a marketing platform to promote special offers, events, and new services, attracting more customers.
  • Online Booking and Inquiries: Offer online booking and inquiry options, streamlining customer interactions and facilitating business growth.
  • Educational Resources: Provide resources and articles on dog training topics, empowering customers and reinforcing your expertise.

By leveraging the benefits of a website, you can establish a strong online presence, build customer trust, and drive increased sales for your dog training business.

For more, see How to Build a Website for Your Business .

18. Create an External Support Team

Building a Support Team for Your Dog Training Business

An external support team of professionals is a reliable group you can turn to for advice and services without them being on your payroll.

You can engage them for various needs, such as projects, tasks, hourly contracts, or on retainer.

Although you might already work with some individuals, recognizing them as part of your team highlights their significance, and you can add more members as needed.

It’s not necessary to have all team members in place from the start; building strong professional relationships takes time. However, continually working on this aspect is crucial.

Your support team may consist of an accountant, a lawyer, a financial advisor, a marketing specialist, technical advisors, consultants, and more.

A reliable team ensures they will be there to assist when you need them, bringing valuable expertise and resources to support your dog training business’s growth and success.

For more, see, Building a Team of Professional Advisors for Your Business.

19. Hiring Employees

Building Your Dog Training Team

Initially, handling tasks on your own may help control costs. But as your dog training business grows, managing everything alone becomes challenging.

Hiring qualified individuals with good work ethics for each position is crucial for improved productivity and operations.

List of Jobs Needed to Run a Dog Training Business:

The following are job positions or outsourced services you may want to consider as your dog training business grows:

  • Dog Trainers: To conduct training sessions and classes.
  • Administrative Assistant: For handling appointments, inquiries, and paperwork.
  • Marketing Specialist: To promote your services and attract new clients.
  • Customer Support Representative: For providing excellent service to clients.
  • Accountant: To manage financial records and tax preparation.
  • Web Developer: For maintaining and updating your business website.
  • Social Media Manager: To handle social media marketing.
  • Grooming Expert: For providing grooming services, if included.
  • Training Equipment Specialist: To manage and maintain training tools.
  • Veterinarian Consultant: For expert advice on canine health and behavior.
  • IT Support: To handle technical issues and software maintenance.

By assembling a skilled in-house or outsourced team, your dog training business can thrive, offering top-notch services to clients and ensuring smooth operations.

For more, see, How and When to Hire a New Employee.

Points To Consider

Hours of operation:.

Hours of Operation for a Dog Training Business:

  • Monday to Friday: Regular business hours, such as 9:00 AM to 5:00 PM.

Evening Sessions:

  • Some clients may prefer training sessions after work hours, so consider offering evening slots, such as 6:00 PM to 9:00 PM.

Weekend Sessions:

  • Include weekend availability to accommodate clients with busy weekday schedules, like Saturday and Sunday from 10:00 AM to 4:00 PM.

Flexible Appointments:

  • Offer flexibility for clients with varying time constraints by providing custom appointment options.

Group Classes:

  • Conduct group training classes on weekends or evenings, catering to pet owners who prefer group learning environments.

Consultations and Evaluations:

  • Schedule appointments for initial consultations and evaluations, helping tailor training plans to individual dog needs.

Customer Support:

  • Provide customer support during business hours to address inquiries and appointments.

Remember to consider the needs and preferences of your target clientele when determining the hours of operation for your dog training business.

By offering flexible and accommodating scheduling, you can attract more clients and improve customer satisfaction.

A List of Equipment and Supplies to Consider for a Dog Training Business:

Equipment List for a Dog Training Business

Basic Training Equipment

  • Standard leashes
  • Retractable leashes
  • Long training leashes
  • Flat buckle collars
  • Martingale collars
  • Head collars (e.g., Gentle Leader)
  • Body harnesses
  • Clickers : Training clickers for positive reinforcement
  • Treat Pouch : Convenient pouches for holding treats during training sessions
  • Training Treats : Variety of high-value treats for positive reinforcement

Advanced Training Tools

  • E-Collars : Electronic collars for advanced training (use with caution and knowledge)
  • Muzzles : For aggressive or reactive dogs
  • Jumps and hurdles
  • Weave poles
  • Pause table
  • Training Dummies : Especially useful for retriever training
  • Whistles : For long-distance recall and other commands
  • Training Mats : To define a specific spot for commands like “place” or “stay”
  • Boundary Flags : For invisible fence training

Facility and Miscellaneous Equipment

  • Fencing : Secure fencing for outdoor training areas
  • Indoor Training Pens : For puppy classes and indoor sessions
  • Fetch toys (balls, frisbees)
  • Puzzle toys for mental stimulation
  • Cleaning Supplies :
  • Poop scoopers
  • Disinfectant sprays and wipes
  • Paper towels
  • First Aid Kit : For both dogs and humans
  • Water Bowls & Water : Hydration for the dogs during training
  • Office Supplies :
  • Appointment books or software
  • Client information sheets
  • Training progress logs
  • Video Camera & Tripod : For recording training sessions, creating tutorials, or online classes
  • Portable Shade or Tent : For outdoor sessions in sunny or inclement weather
  • Benches or Chairs : For dog owners to sit during sessions
  • Signage : Clear signage for the business, especially if in a shared space
  • Storage Units : For keeping equipment organized and easily accessible

Remember, the exact equipment you’ll need might vary based on the type of training you provide, the environment in which you’re training, and the specific needs of the dogs you’re working with.

Marketing Considerations

Attracting Customers to Your Dog Training Business

For a dog training business to succeed, attracting customers is vital. Initially, this can be challenging as your operation is new and unknown.

However, building a good reputation over time makes it easier and enhances your marketing experience.

Marketing should be an ongoing process for your dog training business. By investing in effective marketing techniques, you can generate more revenue.

You don’t always need a marketing agency or expert to promote your business.

You can start by bringing awareness to your services whenever an opportunity arises. As you gain experience, you may consider engaging marketing professionals for a better match.

Remember that effective marketing is about continuously spreading the word about your business, making it known to potential clients and contributing to its long-term success.

As a starting point, see the article below.

See our article How To Get Customers Through the Door

Potential Partner Businesses for a Dog Training Business

Veterinary Clinics :

  • Benefit to Them : Healthier and well-behaved pets might mean easier appointments.
  • Referral Reward : Offer discounts to clients coming from a particular vet or conduct free behavior seminars for their clientele.

Pet Supply Stores :

  • Benefit to Them : Trained pets might need more toys, accessories, or specialized products.
  • Referral Reward : Host exclusive training demos in their store or offer special packages for their customers.

Dog Groomers :

  • Benefit to Them : Well-behaved pets are easier and safer to groom.
  • Referral Reward : Offer joint packages (e.g., a grooming session post-training) or conduct behavior workshops for their staff.

Pet Boarding Facilities & Daycares :

  • Benefit to Them : Trained pets are often less problematic to board.
  • Referral Reward : Give exclusive discounts to pets coming from their facility or offer training packages for pets during their boarding.

Pet Adoption Centers & Shelters :

  • Benefit to Them : Training might increase the adoptability of pets.
  • Referral Reward : Offer free initial training sessions for adopted pets or conduct regular training workshops at their facility.

Dog Walkers :

  • Benefit to Them : Easier walks with well-trained dogs.
  • Referral Reward : Offer joint packages or provide specific training focused on walking behaviors.

Pet Photographers :

  • Benefit to Them : Trained pets are easier to photograph.
  • Referral Reward : Collaborative events where pets get a mini-training session before a photo shoot.

Local Cafes & Restaurants (Dog-Friendly Ones) :

  • Benefit to Them : Well-trained dogs mean a peaceful environment for their customers.
  • Referral Reward : Host dog training demos or socializing events in their space.

Real Estate Agents (Specializing in Pet-Friendly Properties) :

  • Benefit to Them : A trained pet might be more appealing to landlords or housing communities.
  • Referral Reward : Offer discounts to clients moving into pet-friendly properties or host house-training workshops.

Dog Breeders :

Benefit to Them : Offering training can add value to their puppies.

Referral Reward : Provide specialized puppy socializing classes or offer exclusive packages for their breed.

Approaching these businesses with a clear win-win proposition will expand your dog training business’s reach and strengthen the local pet community.

Offering mutual benefits and ensuring that the collaborations genuinely benefit both parties will be key to fostering long-term partnerships.

Marketing Offers

Ideas to Attract New Customers:

  • Introductory Offer : Provide a discounted first training session or a free evaluation.
  • Puppy Special : Reduced pricing for a puppy training package.
  • Bring a Friend Discount : Offer discounts to customers who bring a friend and their pet to sign up for training.
  • Referral Program : Existing customers get a discount or a free session for every new customer they refer.
  • Group Training Discount : Reduced rates for group sessions.

Ideas to Retain Existing Customers:

  • Loyalty Program : After a certain number of sessions, offer one free.
  • Advanced Classes : Offer specialized courses (e.g., agility or therapy dog training) exclusively to existing clients.
  • Refresher Discounts : Special pricing for refresher courses.
  • Birthday Special : Discount or a free session during the dog’s birthday month.
  • Exclusive Workshops : Organize workshops on topics like pet nutrition or health exclusively for existing clientele.

Sample Classified Ads:

  • Content : Experienced trainers ready to guide. First session discounted. Call now!
  • Content : Special packages for puppies. Build a strong bond from the start. Enroll today.
  • Content : Group training sessions available. Socialize and learn together. Reserve a spot now!
  • Content : Celebrate with a free training session. Limited slots available. Book now!
  • Content : Quality training for a peaceful home. Special rates for new clients. Call us today!

Sample Newspaper Display Ads:

  • Content : Every dog is unique, and so is our approach. Tailored training to fit your pet’s needs. First-time clients get a special discount. Begin the transformation today!
  • Content : Introducing our comprehensive puppy training package. From basic commands to socialization – we cover it all. Enroll now and witness the change.
  • Content : Our group sessions not only train your dog but empower you. Learn with a community of pet lovers. Special rates for group bookings. Join us today!
  • Content : Keep your dog’s training sharp with our refresher courses. Exclusive offers for returning clients. Reconnect and retrain – reach out now!
  • Content : Ready to take it to the next level? Our specialized courses like agility and therapy training are now open. Challenge your pet and see them shine. Register today!

Remember, the essence of these ads is to connect with the pet owners and emphasize the benefits of training – both for the pets and their owners.

Simple Marketing Ideas 

Promoting Your Dog Training Business: Simple Methods

Word of Mouth :

  • Encourage satisfied customers to share their positive experiences with friends, family, and neighbors. A personal recommendation goes a long way.

Local Bulletin Boards :

  • Place fliers or business cards on community bulletin boards in grocery stores, libraries, and cafes. Make sure your design is eye-catching!

Attend Local Events :

  • Set up a booth at local fairs, farmers’ markets, or pet-related events. Engage with attendees, offer demos, or hand out promotional materials.

Utilize Social Media :

  • Create profiles on platforms like Facebook, Instagram, or X. Share training tips, success stories, and client testimonials. Engage with followers by organizing fun contests or Q&A sessions.

Local Newspaper :

  • Place a classified ad or write an informative article about dog training. Position yourself as a local expert in the field.

Collaborate with Local Businesses :

  • Partner with pet stores, vets, groomers, and other related businesses. Offer mutual promotions or referral discounts.

Online Directories :

  • Register your business on Yelp, Google My Business, or local directories. Encourage satisfied clients to leave positive reviews.

Host Free Workshops :

  • Organize free dog training workshops or seminars. This provides a taste of your services and can attract potential customers.

Email Newsletter :

  • Build a list of interested individuals and send them regular newsletters. Include training tips, offers, and success stories.

Loyalty Programs :

Reward loyal customers with discounts or free sessions. It can encourage them to spread the word about your services.

By integrating these simple methods, you can create a consistent presence in your community and online.

As you grow, remember to keep your marketing authentic and centered around the genuine value you provide to your clients and their pets.

See our marketing section for articles that will provide ideas to bring awareness to your business.

Overview: Essential Skills for Running a Dog Training Business

It’s crucial to assess your skill set and ensure you have the right abilities to run a successful dog training business.

If you lack essential skills, consider learning or hiring someone with those capabilities to support your venture effectively.

List of Essential Skills for a Dog Training Business Owner:

Dog Training Expertise: Proficiency in various dog training techniques and methods.

Communication: Effective communication with clients and their pets to achieve training goals.

Patience: Dealing with dogs and owners requires patience and understanding.

Problem-Solving: Identifying and addressing behavioral issues in dogs and offering tailored solutions.

Customer Service: Delivering excellent customer service to build client trust and loyalty.

Business Management: Managing operations, finances, and staff effectively.

Marketing and Promotion: Promoting services and attracting new clients to grow the business.

Time Management: Efficiently scheduling training sessions and managing appointments.

Adaptability: Adjusting training techniques for various dog breeds and temperaments.

Positive Reinforcement: Utilizing positive reinforcement techniques for effective training.

Possessing these essential skills will help you create a successful dog training business and deliver exceptional services to your clients and their beloved pets.

Expert Tips

Improving Your Dog Training Skills with Expert Tips

Whether you’re an expert or a novice, seeking expert tips can enhance your skill set.

As an expert, you may discover easier methods or fresh perspectives.

Novices can benefit from numerous tips to enhance their skills and knowledge.

Explore the latest search results for expert dog training tips to gain valuable insights and improve your training techniques.

Valuable Resources for Your Dog Training Business

In this section, you will find helpful resources that lead to the latest and most popular information in the dog training industry.

These resources can be beneficial during the startup phase and when your business is fully operational.

They offer insights to understand the industry better and provide valuable tips for improving your dog training business.

Utilize these resources to stay informed and enhance your expertise in the field.

Trends and Statistics

Overview: Benefits of Industry Trends and Statistics for a Dog Training Business

Staying updated on industry trends and statistics offers valuable insights for a dog training business.

It helps understand market demands, customer preferences, and competition, enabling better decision-making, strategic planning, and positioning in the market.

See the latest search results for trends and statistics related to the dog training industry.

Dog Training Associations

Overview: Advantages of Trade Associations for a Dog Training Business

Trade associations provide benefits like industry updates and networking opportunities.

Participation in association events further highlights the advantages of fostering connections and staying informed about the latest developments in the field.

See the search results related to dog training associations.

Top Dog Training Business

Overview: Learning from Established Dog Training Businesses

Examining established dog training businesses can inspire ideas to fill gaps in the industry or identify overlooked aspects of your own business.

Observing successful practices from others can help enhance your offerings and improve overall business strategies.

See the latest search results for the top dog training businesses.

The Future of the Dog Training Industry

Overview: Benefits of Researching the Industry’s Future for a Dog Training Business Startup

Researching the industry’s future provides valuable insights for prospective dog training business owners.

It helps understand potential trends, demands, and emerging opportunities, enabling better preparation and strategic decision-making for long-term success.

See the search results for the future of the dog training industry.

Overview: Benefits of Researching Industry Prices for a Dog Training Business Startup

Researching industry prices offers valuable advantages for starting a dog training business.

It helps set competitive pricing, understand market standards, and ensure your services align with customer expectations, promoting business growth and profitability.

See the latest dog training prices.

Dog Training Businesses for Sale

Considering Buying an Established Dog Training Business

When looking to buy an existing dog training business, there are pros and cons to consider:

Benefits of Buying an Established Business:

  • Instant Revenue: You start earning from day one.
  • Bypassing Startup Phase: Avoid the challenges of starting from scratch.
  • Proven Success: The business’s operations and revenue are known.
  • Existing Customer Base: You inherit an established clientele.
  • Built Reputation: The business already has a positive reputation.

Disadvantages of Buying an Existing Business:

  • Higher Cost: Purchasing the goodwill and customer base can increase the cost.
  • Potential Customer Loss: Making changes to the established operations may result in customer challenges.
  • Acquiring Reputation: The business’s reputation, both good and bad, is part of the purchase.

Even if there isn’t an exact match for a dog training business for sale, it’s helpful to explore the options in the same industry to gain insights.

Use the following link to explore available opportunities.

Businesses for sale: See the latest results for a dog training business and others related to this business model.

Franchise Opportunities Related to a Dog Training

Considering Buying a Dog Training Franchise

Before starting a dog training business, exploring the pros and cons of buying a franchise is worthwhile. It offers benefits and challenges to consider:

Pros of Buying a Dog Training Franchise:

  • Proven Business Model: Simply follow the corporate plan for success.
  • Established Reputation and Marketing: Benefit from the franchise’s existing brand recognition and marketing efforts.
  • Full Business Insight: You gain comprehensive knowledge of the business before committing.
  • Corporate Support: Receive assistance and support from the franchise’s corporate office.

Cons of Buying a Dog Training Franchise:

  • High Cost: Purchasing a franchise can be expensive.
  • Limited Autonomy: Major changes require approval from the corporate headquarters.
  • Product and Service Restrictions: You must adhere to approved products and services.
  • Operation Constraints: The business must align with the franchise agreement terms.
  • Ongoing Franchise Fees: Regular payments for the franchise’s continued support.

Even if an exact match for a dog training franchise isn’t available, exploring similar opportunities in the industry can provide valuable insights.

Use the following link to search for relevant franchise options.

See the latest search results for franchise opportunities related to this industry.

Knowledge Is Power if You Use It!

Harnessing Knowledge for Your Dog Training Business

Knowledge is a powerful tool when applied effectively!

Accessing valuable information about your dog training industry is readily available online.

Follow the links in the following sections to gather essential insights for your research, startup phases, and ongoing business operations. Utilizing this knowledge will empower your business to thrive.

Customer Expectations

Overview: Understanding Customer Expectations for Your Dog Training Business

Examining search results for customer expectations offers valuable insights from their perspective.

It presents opportunities to meet their needs, surpass expectations, and address overlooked issues, ensuring comprehensive service delivery and customer satisfaction.

See the search results related to customer expectations for a dog training business.

Dog Training Business Insights

Overview: Leveraging Tips and Insights for Your Dog Training Business

Reviewing tips and insights can spark innovative ideas, highlight pitfalls to avoid, and enhance industry knowledge for your dog training business.

This valuable resource helps refine your strategies and ensures a successful and informed approach to running your business.

See the latest search results leading to resources about  Dog Training Business Insights.

Dog Training Publications

Overview: Staying Updated with Dog Training Business Publications

Publications are an excellent source for staying informed about the latest trends and information in the dog training business.

They provide valuable insights and updates, helping entrepreneurs make informed decisions and keep up with industry developments.

See the search results for Dog Training publications.

Dog Training Forums

Overview: Engaging in Dog Training Forums for Industry Insights

Participating in dog training forums fosters meaningful discussions and connections with industry members.

Moreover, it offers a unique opportunity to grasp customers’ perspectives, providing invaluable insights to enhance your business approach.

See the latest search results related to Dog Training forums.

See the latest courses related to Dog Training and our management articles to provide insights and tips on managing Your business.

Dog Training Blogs

Overview: Leveraging Dog Training Blogs for Valuable Insights

Subscribing to various dog training blogs provides fresh ideas and industry updates.

Explore different blogs and unsubscribe from those lacking updates or value.

Curate a valuable collection of blogs to ensure a constant flow of valuable information and knowledge.

Look at the latest search results for dog training blogs to follow.

Dog Training News

Overview: Staying Informed with Dog Training News

Keeping track of industry news and related topics is simple through media updates and alerts. Follow stories and set up notifications for timely and relevant information.

Overview: Learning from Dog Training Industry Videos

Exploring videos on the dog training industry provides valuable tips, insights, and familiarity with the field.

YouTube’s related videos feature offers additional topics that may introduce new perspectives for consideration.

See the links to YouTube Videos Below.

  • Videos related to starting a dog training business can be found here.

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dog training business plan template

How to Start a Dog Training Business: A Complete Guide

Dog Training


Kayla Fratt

March 15, 2019

K9 of Mine is reader-supported, which means we may earn a small commission through products purchased using links on this page. Here’s how it works .


If you’re considering a career that merges pets and business, starting your own dog training business is a great option to consider.

According to Business Insider , pet care is a “recession-proof industry.” Even better for business, 7 in 10 Millennials are pet owners – showing the pet industry isn’t slowing down any time soon.

All that said, dog training isn’t exactly an easy field to break into.

On top of requiring a certain level of knowledge regarding dog behavior, dog trainers also need to navigate all the hurdles of owning their own business (including taxes, payroll, and healthcare). Many trainers experience serious burnout and compassion fatigue from the stress of trying to help pets with serious issues and seeing dogs in tough situations.

Dog trainers are also expected to navigate the socially fraught landscape of teaching people to change their lifestyles- never an easy task!

I’ve owned my own dog training business, Journey Dog Training, since 2012. Today I’m happy to share what I’ve learned over the years. Let’s cover what you need to do to start your own dog training business – learning from my triumphs and mistakes as we go!

Dog Training Education: How Do I Get Started?

One of the most challenging aspects of starting a dog training business is figuring out what sort of training you’ll focus on, and then pursuing the right education and certification for that route.

As you consider getting into dog training, decide which areas of training you’ll focus on.

Your business, paradoxically, will likely do better if you find a niche and stick to it. My most successful trainer friends only work on aggression cases with a bite history, separation anxiety cases, puppies, or agility.

Don’t be afraid to get specific!

In fact, niching down will make your marketing, messaging, and education much easier. It simply isn’t possible to do well at all areas of dog training right away as a single person!

Choose a Dog Training Area of Expertise

There are all kinds of canine areas of expertise you can specialize in as a dog trainer. Here are a few ideas:

1. Puppy Training, Socialization, and Troubleshooting

This is a pretty logical place to start out for most new trainers, though it’s no small order to turn puppies into well-rounded adults!

puppy training class

2. General Obedience and Manners

This is the other most common set of dog owner problems that can be addressed by even relatively new trainers. You mostly teach new skills, rather than fixing problems.

3. Therapy Dogs, Service Dogs, and/or Emotional Support Animals

This fast-growing industry is a great next step for an experienced trainer. Service dogs must be able to obey a long list of cues in incredibly diverse situations, so be prepared for high-level training if you go this route.

therapy dog training

4. Adventure Training and Around Town Training

Another common niche is helping take dogs beyond basic obedience to being extra-well-behaved canine citizens of the world.

Most trainers who focus on this will also offer other training, but off-leash obedience and brewery training are incredibly popular classes in places like Colorado.

5. Dog Sport Training

If you really love teaching complex, fast behaviors, you might want to consider training competitive and performance dogs. Most sport dog trainers focus on one or two main sports rather than covering them all.

It’s best to have some titles on your own dog (meaning you’ve already placed successfully in a given sport) before attempting to teach others.

  • Protection sports

dog training agility class

6. Reactive Dogs

Cities are full of dogs that bark and lunge at other dogs. An increasing number of facilities are now offering reactive dog group classes in addition to private sessions. This is a great introduction to behavior modification because the problem of leash-reactive dogs is so common.

7. Dogs with Phobias or Fear Issues

Many skilled trainers largely focus on helping abused, neglected, fearful, anxious, and phobic dogs live more confidently. This line of work requires a ton of patience and compassion, but it’s very rewarding.

8. Dogs with Separation Anxiety

This complicated behavior issue really benefits from experienced trainers.

Separation anxiety is a challenging but fairly common panic disorder. Helping owners work through this problem with their pets can be life-changing for both humans and canines!

We have our own (basic) guide about resolving separation anxiety – you may want to give it a read if you’re considering this line of training work.

9. Aggressive Dogs

Working with aggressive dogs , especially dogs with a bite history (meaning they’ve already bitten someone) is incredibly difficult.

You need to be prepared to almost never touch your client’s dogs (not exactly the cuddliness of puppy classes), some of your client’s dogs may be euthanized, and you may even end up involved in court cases and legal proceedings. It can be emotionally devastating and even scary work.

Think carefully about whether or not you’re actually prepared for this subset of dog training.

aggressive dog in cage

Generally, it’s best to start teaching puppies or general obedience before moving to competitive sports or behavior issues. This approach lets you practice running your own business and teaching people without as much pressure.

2. Become a Dog Training Pro (Through Classes or Mentorship)

Once you know what aspect of dog training you want to focus on, it’s time to get yourself educated! There are a few main ways of getting experience as a dog trainer:

Option 1: Find a trainer who is willing to mentor you

This is the “traditional” way to get started in dog training, and it still works today. The tricky part is finding an experienced local trainer who you work well with and who has time to take you under their wing.

dog training mentorship

PROS: You can get amazing, hands-on, intimate feedback this way. You can build relationships quickly and start working with clients right away. Some trainers also offer small-scale trainer schools, helping you get the benefit of a set curriculum while also getting small class sizes.

CONS: If you and your trainer don’t click, this can fall apart quickly. Your education may be sporadic or incomplete based on your schedules, your trainer’s client focus, and how good at teaching your trainer is. It may take a while before you start earning money.

Option 2: Enroll in a dog training school or program

More and more dog training schools are popping up these days. Some are self-study, others are in person.

dog training school

Some of the most reputable include:

  • Karen Pryor Academy : $5,300 for six months of school
  • Academy for Dog Trainers : $6,825 for a two-year, part time school
  • Companion Animal Science Institute : $2,600 Canadian dollars for 500 hours of school
  • Victoria Stilwell Academy for Dog Trainers : $2,950 for online or $6950 for in-person
  • CATCH Canine Trainers Academy : $1,443 to $5,250 depending on course level
  • Peacable Paws: $1,500 for a variety of six-day intensives in different specialties, including service dogs or aggression.

PROS: You get the benefit of professional teachers and a set curriculum. You’ll know how long training will take and you often graduate with a certificate. Schools are also excellent for networking! 

CONS: They can be quite expensive (generally several thousand dollars), and quality varies from each school to the next. Some schools are a great introduction but should be paired with hands-on experience. It may take a while before you start earning money. Some ultra-expensive schools teach terribly outdated training methods and are actually meant to earn money for the course provider, not make you into the best trainer you can be.

Avoid schools that promote “pack-based” training methods, “traditional training” and other potentially harmful and punitive training.

These outdated training methods were falling out of prominence until recently, but have made a damaging resurgence. Pack theory, dominance theory, and the corrections-based training techniques have been thoroughly debunked and shown to be harmful.

Option 3: Get a job as an assistant trainer at a large local school or animal shelter

This is the best option for tight budgets and slightly more experienced trainers-to-be.

dog shelter worker

PROS: You learn while you earn a paycheck! When done correctly, this approach has all of the hands-on benefits of mentoring with the networking components of a school. Shelters in particular offer you the chance to see a huge number of new cases in a very short time. 

CONS: Your main job is actually caring for the animals in front of you, so you’ll get a lot less time with actual instruction from trainers. You might spend time cleaning kennels or walking dogs rather than actually learning how to train. Many of these jobs have odd hours or poor pay, so you might still struggle financially while getting started.

Option 4: Take enough classes with your own dog that you could teach the material.

Many people get started in training because of their own dog – I don’t know many agility instructors who didn’t start as agility students, and many behavior specialists started because of their own dog’s problems.

taking dog training classes

PROS: This approach progresses at your own pace. You know you love your niche, because you’re in it as a student before you launch your business. Once you’re a trainer, you’ll really understand what it’s like to be a student.

CONS: This approach only works if you’ve got your own dog and a good training facility nearby. While this approach is a great way to get started, you’ll generally have to combine it with mentorship or another approach to really be ready to take on other clients. 

The important thing is that you shouldn’t try to become a dog trainer without getting lots of hands-on, deliberate practice. Good trainers need to be able to apply scientific principles to thousands of different dogs, so reading a bunch of books and training a few of your friend’s dogs doesn’t count as a complete education.

How I Became a Dog Trainer

Of course, many trainers get their start using a blend of these methods. I started out shadowing two different local trainers (#1) to get started teaching basic obedience and manners. I then fostered dogs and took classes with them (#4) to build my skills with working on behavioral issues.

After about two years of working with obedience and moderate behavioral issues, I got a job at a shelter. There, I really learned how to work with serious behavioral challenges. I continued shadowing another trainer to get more practice working on aggression cases.

I’ve taken several classes through the International Association of Animal Behavior Consultants to continue deepening my knowledge in specific types of cases, and I read a new dog training book almost every week.

Now I readily take on most behavior cases – and I don’t do much with obedience and manners anymore.

An important note: your education as a dog trainer is never complete. Good dog trainers will attend seminars and workshops, pursue new certifications and classes, and keep reading and learning forever! Just in 2018, I took seven different courses on dog training to keep deepening and expanding my knowledge.

Dog Training Certifications: Do I Need Them?

Dog training is an entirely unregulated field – many states have no laws preventing animal abusers from owning dog training businesses. You don’t actually need any kind of certification to become a dog trainer, andhis creates a serious credibility problem in the industry.

I firmly believe that seeking credentials is one of the best ways to foster trust in the dog training industry.

General Dog Training and Behavior Certifications

There are a variety of different certifications and memberships to consider. A few top picks include:

1. International Association of Animal Behavior Consultants (IAABC)

This organization is geared towards animal behavior consultants – trainers who primarily work with serious behavior problems like aggression and separation anxiety. They’re not the right fit if your goal is manners, puppies, or sports.

Members must keep up with rigorous continuing education requirements and are given the opportunity to brainstorm with a network of behavior consultants and veterinary behaviorists.

The IAABC offers four different membership levels for different experience levels. You can join as a supporting, affiliate, associate certified, or certified level. The certified level is one of the most respected certifications in dog training.

At the Certified Dog Behavior Consultant level, members must pass an exam, write case studies, collect references from vets and clients, have over 500 hours of in-person training, over 400 hours of coursework, and write discussions and recommendations for four example cases.

Membership costs between $115 and $235 for certification plus the first year of dues, depending on your certification level.

If you’re interested in behavior, join at the supporting level while you learn more!

2. Certification Council for Professional Dog Trainers (CCPDT)

The CCPDT is geared towards trainers as well as behavior consultants. Like the IAABC, it offers a few different membership levels based on your experience.

The CPTD-KSA certification is one of the only certifications that requires you to demonstrate your skills in front of an evaluator. Like with the IAABC, you’ll be expected to commit to positive reinforcement and continuing education.

Membership and certification costs between $225 and $385 depending on certification level.

3. Karen Pryor Dog Training Course

Karen Pryor Trainers are certified after graduating from the Karen Pryor Academy professional mentorship program.

The advantage of this program is that it comes with the certification – you get education and certification in one go! KPA is well-recognized as a starting point for trainers.

KPA costs $5,300 for the six month education and certification.

4. Association for Professional Dog Trainers

The Association for Professional Dog Trainers (APDT) is a group that offers great networking opportunities as well as some solid educational resources for beginner trainers.

It’s $89 – $160 per year to become a member, which is less than most other certificate programs detailed here. However, it’s worth noting that certificates from here don’t hold a ton of weight. As a membership group though, it’s absolutely worth considering.

5. Pet Professional Guild

The Pet Professional Guild is another great organization for networking with other trainers and learning from more experienced industry pros.

At just $55 – $70 per year to join, it’s financially achievable no matter what your budget. However, as with the APDT, the certificate isn’t worth much and the real value comes from networking with other members.

Other Dog Training Certifications to Consider

There are many other dog training certifications out there to help you stand out from the crowd.

While it’s generally best to start with one of the five groups above, you can pursue many others, including:

  • Canine Good Citizen Evaluator is a great starting point for manners, therapy, or service dog work. While the Canine Good Citizen exam (CGC) isn’t nearly as rigorous as therapy dog work, it’s an excellent starting point and a fantastic end point for manners or obedience classes!
  • Certified Separation Anxiety Trainer (CSAT) is only awarded upon completion of Malena DeMartini’s exhaustive program – but it’s the best-respected stamp of approval for separation anxiety experts.
  • Certified Canine Fitness Trainer (CCFT) is an excellent certification to pursue if you’re interested in dog sports. This certification comes after completion of a long online course and an intensive in-person weekend. While you certainly won’t be a vet afterwards, you’ll be well-equipped to help clients create fitness plans and assist in injury recovery.
  • Fear Free Certified Trainers are recognized for their commitment to using fear-free training methods.
  • Certified Nose Work Instructor is aimed at recognizing trainers who are skilled in teaching scent detection classes.
  • Dog Sport Judge . You can become certified as a judge in a variety of different dog sports, as well. Your choice in those certifications will depend on the venue you aim to judge in. Being a judge isn’t the same as being an instructor, but the title will certainly earn you some credence as you grow your business!

Your certification and education level will dictate what sort of cases you’re equipped to take on and how much you should charge for them.

I t’s irresponsible to start charging $100 per hour to work on separation anxiety cases when you’re not experienced enough , and it’s downright dangerous to do the equivalent with aggression.

While it’s possible to start teaching basic manners or puppy classes without expensive certifications, a professional membership will help you learn and grow regardless of your goals.

What Dog Training Services Will You Offer?

Aside from your specific client niche (discussed above), you will also need to determine how you’ll organize your classes. If you don’t plan on renting or purchasing a training facility, you’ll likely be limited to private training.

Purchasing or leasing a training facility for group classes can be a huge financial and logistical undertaking. The vast majority of trainers start by teaching private lessons first, then leasing space for just a few classes, and only then actually getting their own space.

It’s also important to research the laws behind doggie daycare facilities in your state . In Colorado, for example, there are fairly strict laws surrounding the housing facilities in doggie daycares and overnight boarding situations – which would affect a trainer who offered day training or board-and-train in Colorado.

Here are some common structures for your dog training services:

Group Classes

This is what most people think of when they imagine dog training – six or so dogs in a room learning classroom-style.

dog training group

This training style is great for teaching basic manners, dog sports, and even reactive dog classes – but it’s not well-suited at all for aggression, separation anxiety, or service dogs.

You also need to be prepared to handle several dogs and handlers at once, which requires a high level of focus and adaptability as a trainer.

PROS: You can help more dogs this way. Depending on your pricing structure and schedule, you may also make more money per hour with group classes.

CONS: You will need to be able to rent space for this setup in most areas. Some cities may allow outdoor classes, but this is logistically difficult due to weather, noise, distractions, and more.  When pricing out group classes, be sure to take into account what you’ll pay for a rental fee.  

Private Training

Most trainers, myself included, get started with private training. Generally, you’ll drive to the client or meet in another location to work one-on-one for their training goals.

This flexible approach works for most types of training, but it’s especially essential for aggression cases, fearful dogs, and service dog work.

private dog training

PROS: You can select clients carefully to match your skill level, geographic area, and schedule. Your clients benefit from your undivided attention and personalized support.

CONS: You’re constantly driving from one client to the next. If a client cancels or reschedules, your whole schedule may be disrupted. You may progress more slowly as a trainer because you’re working with fewer dogs overall.

Day Training

A fast-growing industry combines daycare and training into something that closely resembles school for children.

Owners drop their dogs off in the morning, and the trainer runs daily training sessions. This approach allows the trainer to “install” basic behaviors and get to know the dogs extremely well.

dog day training

This approach is well-suited to puppies, around the town training, and basic manners . For this method, you need a facility and generally need staff help as well.

Another approach is to come and train the dogs while the owners are at work – similar to private training, but without the owner present. This is far less common.

PROS: You can focus on training for most of the day, rather than teaching owners how to train. Dogs get to socialize with each other and learn to settle around distractions when you’re not actively training.

CONS: Since the owners aren’t present, you’ll need to figure out how to do “hand-off sessions” to ensure that the owners know how to handle their dog and their dog’s new skills. If a dog is struggling with a specific issue, it can be challenging to address the problem when you have a room full of other dogs that need attention.


In a Board-and-Train scenario, the dogs stay at your facility or home for several weeks while you train them.

Like day training, this approach temporarily removes the owner from the picture. This allows the trainer to “install” behaviors before handing them off.

Some trainers do this in a kennel facility, others take just a few dogs at a time into their homes.

board and train dogs

Starting out fostering dogs really prepares you for this sort of work, especially if you focus on basic manners.

PROS: You have much more control over when and where you train board-and-train dogs. For example, you’ll be able to work on leash walking in tightly controlled environments that ensure success. Then you can gradually add difficulty to the training for a dog. This approach is well-suited to many behavior concerns as well as service dogs who require intensive training.

CONS: There have been a lot of horror stories about dogs being abused or neglected in Board-and-Train scenarios, making owners rightly nervous. Another issue is that some owners expect perfection after these programs, and it can be difficult to teach the owners how to follow through with the training you’ve started. 

Online Training

online dog training

Training dogs online can be tricky, and it’s certainly not a great place to start out. You’ll need to be able to understand a client’s needs and communicate new skills to them without ever being in-person to demonstrate. But more and more people are open to this service, and it’s got a lot of great benefits.

PROS: You can reach a much broader audience and lower your prices with this approach, because you have much lower overhead cost. Plus, you can work from home!

CONS: It can be difficult to make yourself known with online dog training. It also requires some basic SEO knowledge, having a full-fledged website, and a general level online literacy  Dealing with some behavior problems is incredibly difficult, as you’re fully instructing rather than training. You also don’t get to actually meet your clients’ dogs!

How to Market Your Dog Training Business

When you’re an entrepreneur, just knowing how to train a dog isn’t enough. You also have to know how to market yourself.

This means truly understanding what your skills are, how you stand apart from the competition, and why owners are looking for someone like you.

There are some basic steps that you’ll have to cover to get started with your dog training marketing plan. Of course, it’s best to ensure that your certifications and education are up-to-snuff before you get going here.

1. Set Up a Yelp Account

dog training yelp

Yelp is still a go-to way for people to research businesses. Visibility on the site is a great early step in your marketing process. Creating a Yelp business account is pretty simple:

  • Visit
  • Click the big red “Get Started” button
  • Follow the instructions on the page.

2. Set Up a Google My Business Account

You know how when you Google a business, there’s often a box on the right-hand side of the page with their hours, contact info, and some reviews? That’s thanks to Google My Business.

dog training local results

Like Yelp, this is relatively easy to set up.

  • Log in to your Google Account or create one. This will be associated with your business – so don’t use the screen name you created in 2003.
  • Go to .
  • Click “Start Now” in the top right-hand corner.
  • Input the information requested – be sure to be complete here.
  • Verify your account using one of the methods offered. This might mean waiting for a physical postcard in the mail!

Having your Google Business account set up also means that you’ll turn up for local search results in your area when people Google topics like “dog training schools”.

google localmap dog training

Definitely don’t pass up getting your Google Biz account set up (and don’t forget to ask clients for reviews, as those favorable star ratings go a long way on Google)!

3. Set Up a Thumbtack and/or Nextdoor Account

dog training business plan template

Both of these sites exist to help connect people with their community to get things done. As a trainer, you can post your services and respond to jobs with a bid. Depending on your area, one or both of these services might be a popular way to find clients. Both of these services are optional, but they’re a good way to find locals.

Check out and to get started – they both have setup wizards that make things easy!

4. Create a Business Website

In today’s day and age, almost everything starts with a Google search – and that means your business needs a website. Unless you’ve got deep pockets to start, I recommend just making your own website rather than paying for one.

Your main options are:

SquareSpace. Great for most small, local businesses. Easy to use and setup, with a handy built-in wizard that can set you up with a gorgeous, professional looking website quickly.

squarespace logo

WordPress. The better option for those who are a bit more tech-savvy. You’ll have much more control over design. This guide can walk you through the process , but basically we recommend:

  • buying your domain through Godaddy
  • using WPX for hosting (it’s who we use, and their customer service is incredible)
  • GeneratePress for your theme (but there are tons of options out there)

NOTE: Regardless of which option you choose, make sure you purchase your own domain rather than taking the free one that the one provided free ( vs / – it makes you look much more legitimate.

What Info Should Your Dog Training Website Include?

  • A Picture Of You. A photo of you (and your dog too) helps potential customers connect with you more, rather than just reading about a faceless anybody.
  • Your Certifications. Discuss your qualifications and any courses you’ve completed.
  • Your Experience With Dogs. Be sure to cover any relevant experience you’ve had with dogs – that means mentorship programs, shelter volunteering, etc.
  • Testimonials. Testimonials can be hugely powerful, so be sure to show them off on your website! If you’ve had a few clients who seem very happy with their results, ask them if they’d be willing to write a testimonial you can publish on your website. Asking for Yelp or Google Business reviews is also a smart idea.
  • Pricing. Posting your prices and packages clearly online also helps reduce client window-shopping.
  • Your Service Area. Spell out which areas of your city you work in most frequently and the radius you’re willing to travel.
  • Your Class Schedule. If you’re teaching regular classes, post that schedule where it’s easy for people to find!
  • Your Contact Information. Make it incredibly easy for people to find this vital information, including your phone number and e-mail address.

In addition, if you choose to use a piece of dog training business software to organize your clients and classes (which will become essential as your business grows), make sure you are using a website provider that integrates well with your selected software.

5. Grow a Community Online With Facebook Groups

Facebook groups are a great place to start making a name for yourself. There are tons of dog training Facebook groups – or you can start your own for free.

dog training facebook groups

Most groups don’t allow direct selling, so be sure to offer more free advice and be truly helpful rather than sell (unless the group is OK with you directly pitching your services). You can use Facebook Groups to showcase your knowledge, and some members will naturally become clients as a result.

Joining local Facebook groups is another great way to network. When I first moved to Denver, I joined groups like “Colorado Progressive Reinforcement Trainers,” “Colorado Dog Trainers Network,” “Positive Dog Training Colorado,” and more to help meet other trainers.

Building a community can help you find mentors and get referrals quickly.

I’d also recommend joining dog business marketing groups, which can help you learn marketing tips from others in pet-related businesses. I actually run the Progressive Dog Trainers Marketing Powerhouse Facebook group – join us!

6. Network with Veterinarians and Dog Walkers

Connecting with vets and dog walkers is important, too! Many successful trainers closely partner with other local dog-based businesses. Just ensure you’re not stepping on the toes of another local trainer by trying to make this connection.


A vet friend once told me that bringing in donuts is a great way to get the vet’s attention!

Generally, just make it known that you’re open for business, what you’re qualified to help with, and where people can find you.

I find that making your niche clear makes it much easier for other trainers to refer to you (oh, she’s the local separation anxiety expert)!

7. Offer Referral Bonuses

Offer referral bonuses – give vets, trainers, dog walkers, and others a kickback if they send a client to you. This might be 20% of the first lesson or a flat fee. It’s also good to offer a signup bonus for new clients.

For example, I used to give other trainers 20% of my first lesson (usually $20) if they referred me to the client. The client also got 30% off her first lesson – this meant my take-home amount was only 50% of my posted price, but I got way more client referrals this way!

Dog Training Business Plans

You need a business plan if you’re going to be a business – not just a training plan!

I highly recommend looking at Click and Repeat or DogBiz for business planning help while you’re getting started. DogTec offers amazing dog training plans for many of their programs, meaning you’ll have curated handouts ready to go on day one! I still use many of these handouts for my clients today.

For a free business plan template, you can check out this one from BPlans . Your business plan will be long (the sample above is over 40 pages) and it will feel like a lot of work – but it will really help you visualize your goals, who your clients will be, how you’ll reach your clients, and how you’ll actually make your business succeed.

For a slightly simpler fill-in-the-blank business plan, click here .

Business plans may seem like a chore, but they’re immensely helpful for planning and budgeting your new canine business venture!

Dog Training Business Insurance

As a trainer, it’s only responsible to have business insurance. You’re working with people’s pets, and dog training business insurance will help cover you in the event that something goes wrong. Dogs can escape and get hurt, even if you’re incredibly responsible.

dog training business insurance

Business Insurers of the Carolinas is the go-to dog training business insurance (almost everyone I know uses them). You’ve got to be a member of the Association of Professional Dog Trainers to get the insurance, but it’s some of the most affordable and comprehensive on the market.

Insurance can seem expensive at first, but it’s the responsible thing to do! It’s not worth the risk to go without it.

Dog Training Business Cards

Business cards are great for feeding word of mouth. Try to carry them in your treat pouch when you’re out and about with your own dog – that’s how I got many of my “walk-up” clients.

Here are a few designs you can start with:

dog training business card

Check out these designs and more on

Dog Training Business Name Ideas

Of course, it’s important to have a name for your new dog training business. Trying to think up a creative name for your dog training business is tons of fun!

Some tips to get you started:

  • Keep it short and memorable. Long and complicated business names won’t stick as well in clients’ minds. Also avoid a name that requires you to spell out the wording, or is spoken differently than how it is written. (For example, K9 of Mine isn’t the best business name because you have to explain to people that “it’s K and 9, not canine.”)
  • Think of what you want to embody in your business. I chose Journey Dog Training for my own dog training business because I wanted to evoke the idea of adventure and that training is a journey. I originally wanted the name Cognitive Canine because I’m a science geek, but the name was taken!
  • Choose words that reflect your target audience. If you plan on mostly working with aggression cases, “pup” or “doggo” seems inappropriate and insensitive. Keep in mind that “K9” often invokes the idea of police or military trainers – this can be a plus or a minus, depending on your goals.
  • Avoid misleading wording. If you’re not a certified dog behavior consultant or board-certified behaviorist, avoid using the word “behaviorist” in your business title.
  • Check for competition or other businesses. While it’s certainly cute to use a dog-themed word in your business name, ensure you Google the name first to make sure it’s not taken.

Even if the name is available, check other local trainers to make sure you’re not too similar to them. If there’s already a “Paws and Praise” trainer near you, you might not want to name your business “Paws and Reward” or “Pets and Praise.”

Some other words to get your creative juices flowing:

  • Paw / Pawsitive
  • Good Boy / Good Girl
  • Four-footer

Have you started a dog training business or are considering starting one? What other steps did you take to help your dog training business succeed? We’d love to hear your tips in the comments!

Also make sure to check out our guide to starting a dog walking business if you’re considering other careers for dog lovers !

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Millie Avatar

Hi, This article is wonderful. I was even happier to see that the educational institute I am talking and considering to enroll was listed, Catch Canine Trainer Academy. I trained part time for a few months at a pet store and I loved it. I am soon to retire with an HR background and I prefer working with dogs and their owners. This articles has given me valuable information to move forward. Thank you very much!

Ben Team Avatar

So glad you enjoyed it, Millie!

Angie Weldon Avatar

Thank you for a very informative and great article! I learned so much and appreciate all the great detailed information that I know will help me start my journey to a successful dog training business! I was a professional pet sitter for over 8 years then turned the reins over to my daughter. I love working with dogs and miss it a lot so I thought my next step could be a dog trainer. I get such a thrill at watching dog and owner connecting and creating a wonderful bond that I want to be able to do that with clients as well! Again, thank you!

Glad you found the article helpful, Angie! Best of luck on your journey to becoming a trainer!

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Dog Training Business Plan Sample

Published May.03, 2019

Updated Apr.22, 2024

By: Cynthia Turner

Average rating 5 / 5. Vote count: 3

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Dog Training Business Plan Sample

Table of Content

Do you want to start dog training business?

If you are thinking to start a dog training business , the first and foremost step you must take is preparing a dog training business plan . A comprehensive and detailed business plan is essential for any startup as it provides a roadmap for you to follow. In case you don’t have much knowledge about it, we are providing a sample business plan of a dog training startup, named The Pup Star.

Executive Summary

2.1 the business.

The Pup Star will be a licensed and insured dog training business, based in Concord, New Hampshire. The company will be owned by Jeff Smith, a passionate dog lover who has dedicated his life to serving dogs.

Jeff has acquired a beautiful facility on lease at a 5-minutes’ drive from the residential center of the city and has hired a well-known contractor for the purpose of converting it into a training center. The company’s name, selected from a wide list of dog training business names indicates Jeff’s vision: to make every pup a star.

2.2 Management

Jeff has been associated with numerous dog shelters and training centers for the last ten years, that’s why he perfectly knows how to start a dog training business and make it successful. He will hire a small team who will assist him in starting a dog training business as well as operating it later on.

2.3 Customers

The company aims to serve those dog owners who don’t know how to train their pups on their own and those who cannot spare time for this task due to their busy schedule. It will also provide dog training services to dog shelters and dog dealers present in Concord.

2.4 Target of the Company

We aim to become the best dog training center in Concord within the next two years of startup. We also aim to achieve the net profit margin of $10k per month by the end of the first year and then increase it steadily.

3 Years Profit Forecast - dog training business plan

Company Summary

3.1 company owner.

The Pup Star will be owned by Jeff Smith, a passionate dog lover who volunteered in a local shelter after completing his high school. It was when he discovered his passion for dogs and decided to dedicate his life to serving them. Since then, he has served in numerous dog shelters as well as dog training centers located across the country.

3.2 Why the Business is being started

Jeff discovered his love for dogs around 10 years ago when he volunteered for the first time in a local shelter. It was when he decided to start dog training business of his own. Fast forward to 10 years, Jeff is now all set to make his dream come true and owing to his extensive experience, he knows everything about how to start your own dog training business .

3.3 How the Business will be started

The Pup Star will be a licensed and insured dog training business, based in Concord, New Hampshire. Jeff will be starting his business using the savings that he made during the last 10 years. Though he won’t be needing any loans initially, he still has made arrangements in case the need arises. Jeff has acquired a beautiful facility on lease at a 5-minutes’ drive from the residential center of the city. To convert the facility into a training center for dogs, the company has hired the services of Williamsons Contractors. The startup expense summary, as highlighted by Jeff’s dog training business plan is as follows:

Starup Cost - dog training business plan

The detailed start-up requirements, total start-up expenses, total assets, start-up funding, total funding required, total assets, total liabilities, total planned investment, total capital, total capital, and liabilities, as forecasted by company’s analysts, is given below:

Start-up Expenses 
Legal$55 300
Insurance$32 750
Rent$32 500
Research and Development$32 750
Expensed Equipment$32 750
Signs$1 250
Start-up Assets$220 875
Cash Required$332 500
Start-up Inventory$32 625
Other Current Assets$232 500
Long-term Assets$235 000
Total Requirements$245 000
Start-up Expenses to Fund$151 875
Start-up Assets to Fund$123 000
Assets$23 125
Non-cash Assets from Start-up$18 750
Cash Requirements from Start-up$0
Additional Cash Raised$18 750
Cash Balance on Starting Date$21 875
Liabilities and Capital$0
Current Borrowing$0
Long-term Liabilities$0
Accounts Payable (Outstanding Bills)$0
Other Current Liabilities (interest-free)$0
Capital$620 125
Planned Investment$620 125
Investor 1$0
Investor 2$0
Additional Investment Requirement$0
Loss at Start-up (Start-up Expenses)$313 125
Total Funding$255 000

The Pup Star will serve those people who don’t know how to train their pups on their own and those who cannot spare time for this task due to their busy schedule. In any case, we will always be there to train their pus and convert them into ‘pup stars’. Our primary services , as highlighted by dog training business plan sample are as follows:

  • Dog sitting, eating, and potty training
  • Dog obedience training
  • Guard dog training
  • Service dog training

We will also sell pet related products such as pet foods, shampoos, pet clothes, dog ties, dog chains, etc. so as to provide one-stop service to our customers.

Marketing Analysis of Dog Training Business

The most important component of an effective dog training business plan is its accurate marketing analysis because it helps you to know your target customers so that you don’t waste your efforts on others. Considering its importance, the marketing analysis must be done before you think about how to open a dog training business.

Selecting attractive dog training business names can play a great role in attracting your target audience to your business, so make sure to do so after going through the dog training business names ideas available online.

5.1 Market Trends

The pet industry is one of the biggest and fastest growing industries in the US. Pet owners spent more than $60.28 billion in 2015, $66.75 billion in 2016, and $69.36 billion in 2017, according to the American Pet Products Association. These astronomical numbers can indicate how huge the pet market is, and since people don’t hesitate to spend on their animal friends, a dog training business can be immensely profitable.

5.2 Marketing Segmentation

After carrying out thorough research to identify our target customer audience, we have identified the following target groups who have the potential to become our loyal customers in the future.

The detailed marketing segmentation of our target audience is as follows:

Marketing Segmentation - dog training business plan

Great service

Great service. Good turnaround time and quality work. Thanks!

5.2.1 Dog Owners:

Two types of dog owners will require the services of The Pup Star: those who don’t know how to train their pups on their own and those who cannot spare time for this task due to their busy schedule. We are highly motivated to serve the needs of both these groups and train their dogs to make them obedient and well-mannered. We will also train service dogs which provide support to the senior citizens.

5.2.2 Animal Shelters

There are thousands of animal shelters scattered across the US who accommodate abandoned, stray, lost, or discarded dogs. These shelters will heavily require our services because they need to have their properly trained so that people can adopt them.

5.2.3 Dog Dealers

Dog dealers also need dog training business strategy services because customers prefer to buy a trained dog over an untrained one, that’s why they will also be needing our services. The detailed marketing segemntaion of our potential customers, as forecasted by financial experts, is outlined in the following table:

Market Analysis       
Potential CustomersGrowthYear 1Year 2Year 3Year 4Year 5CAGR
Dog Owners48%22 33432 34443 66552 54466 43210,00%
Animal Shelters32%12 86714 43315 99917 56519 13115,32%
Dog Dealers20%11 43313 34416 55318 74520 54513,43%
Total100%46 63460 12176 21788 854106 1089,54%

5.3 Business Target

We aim to become the best dog training center in Concord within the next two years of startup. Some of our other business targets are as follows:

  • Achieving the net profit margin of $10k per month by the end of the first year, and increaseing it steadily
  • Balancing the initial cost of startup with earned profits by the end of the first two years
  • Launching another center in Concord within the first three years

5.4 Product Pricing

We will be charging our customers slightly lower prices than that of charged by our competitors because we want to introduce ourselves and establish our name in the region.

After carrying out marketing analysis, the next step for opening a dog training business is to develop an effective sales strategy. It must be innovative so that it attracts and converts your audience into loyal customers. To make one for your own business, you can consult this dog training business plan template or the other sample plans available online.

6.1 Competitive Analysis

Our location will provide an extremely huge competitive advantage to us because no other dog training center is located within a 2-km radius of our facility. Many residents will undoubtedly prefer to leave their dogs with us, instead of traveling to distant areas. Moreover, our competitive rates and exceptional service will also be an enormous competitive advantage. We will be offering transportation services for the purpose of facilitating our customers.

At our training center, we will always have vets available at hand. They will make sure that our customers’ dogs are in the best physical and mental health state. We will make sure that your pup leaves our training center as a well-mannered star.

6.2 Sales Strategy

Some of the ways by which we will be attracting and retaining our customers are as follows. We will be offering attractive packages and discounts for dealers and shelters to boost sales, arranging transportation to facilitate customers, providing special dog training business cards and discounts on referrals, and advertising ourselves through all platforms, especially social media.

6.3 Sales Monthly

Sales Monthly - dog training business plan

6.4 Sales Yearly

Sales Yearly - dog training business plan

6.5 Sales Forecast

Considering our service quality and the current market demand for dog training services, our sales pattern is estimated to increase with years. Our experts have forecasted following sales.

Unit Sales - dog training business plan

The detailed information about sales forecast, total unit sales, total sales, as forecased by financial experts, is given in the following table.

Sales Forecast   
Unit SalesYear 1Year 2Year 3
Advertising and branding services1 887 0302 680 3202 588 240
Marketing consultation and advisory services802 370815 430823 540
Blogging and specialty services539 3207702301 002 310
Social media profile management services265 450322 390393 320
TOTAL UNIT SALES3 494 1704 588 3704 807 410
Unit PricesYear 1Year 2Year 3
Advertising and branding services$140,00$150,00$160,00
Marketing consultation and advisory services$600,00$800,00$1 000,00
Blogging and specialty services$700,00$800,00$900,00
Social media profile management services$650,00$750,00$850,00
Advertising and branding services$2 149 800$2 784 000$3 383 200
Marketing consultation and advisory services$120 050$194 500$268 500
Blogging and specialty services$50 110$71 600$93 000
Social media profile management services$139 350$194 600$249 850
Direct Unit CostsYear 1Year 2Year 3
Advertising and branding services$0,70$0,80$0,90
Marketing consultation and advisory services$0,40$0,45$0,50
Blogging and specialty services$0,30$0,35$0,40
Social media profile management services$3,00$3,50$4,00
Direct Cost of Sales   
Advertising and branding services$989 300$1 839 000$2 679 700
Marketing consultation and advisory services$66 600$119 900$173 200
Blogging and specialty services$17 900$35 000$52 100
Social media profile management services$19 400$67 600$115 800
Subtotal Direct Cost of Sales$1 294 100$1 699 400$2 104 700

Personnel plan

A personnel plan will help you with your staffing needs, so make sure to make it a part of your dog training business plan even if you are starting a dog training business from home .

7.1 Company Staff

Jeff will manage the center himself and will hire a small team to assist him with the operations. The following staff will be hired on contract basis:

  • 1 Accountant for maintaining financial records.
  • 1 Front Desk Officer for serving as receptionist.
  • 2 Sales and Marketing Executives for dealing with dog dealers, animal shelters, and for discovering new avenues.
  • 10 Dog Trainers for the purpose of training dogs accordingly.
  • 2 Drivers for transportation of dogs.

7.2 Average Salary of Employees

The following table shows the forecasted data about employees alongside their salaries for next three years’ durations.

 Personnel Plan   
 Year 1Year 2Year 3
Accountant$85 000$95 000$105 000
Front Desk Officer$50 000$55 000$60 000
Sales and Marketing Executives$187 000$194 000$201 000
Dog Trainers$450 000$455 000$465 000
Vets$245 000$252 000$259 000
Drivers$85 000$95 000$105 000
Total Salaries$695 000$707 000$724 000

Financial plan

The final step for you is to prepare a detailed financial plan of your business, covering all costs involved with your startup. Be it the cost of rent or inventory, the overhead expenses or the salaries of staff, the financial plan must include each and every financial aspect of your business.

It indicates the growth of your business as well as reveal if you are going in the right direction. Once you make it, you will easily know how to set up a dog training business and make it successful as well as profitable.

8.1 Important Assumptions

The financial projections of the startup are forecasted on the basis of the following assumptions. Even though these assumptions can show a slight deviation, the major financial business strategy of the company will still not be affected.

 General Assumptions   
 Year 1Year 2Year 3
Plan Month123
Current Interest Rate10,00%11,00%12,00%
Long-term Interest Rate10,00%10,00%10,00%
Tax Rate26,42%27,76%28,12%

8.2 Brake-even Analysis

Brake-even Analysis - dog training business plan

 Brake-Even Analysis 
Monthly Units Break-even5530
Monthly Revenue Break-even$159 740
Average Per-Unit Revenue$260,87
Average Per-Unit Variable Cost$0,89
Estimated Monthly Fixed Cost$196 410

8.3 Projected Profit and Loss

 Pro Forma Profit And Loss   
 Year 1Year 2Year 3
Sales$309 069$385 934$462 799
Direct Cost of Sales$15 100$19 153$23 206
TOTAL COST OF SALES$15 100$19 153$23 206
Gross Margin$293 969$366 781$439 593
Gross Margin %94,98%94,72%94,46%
Payroll$138 036$162 898$187 760
Sales and Marketing and Other Expenses$1 850$2 000$2 150
Depreciation$2 070$2 070$2 070
Leased Equipment$0$0$0
Utilities$4 000$4 250$4 500
Insurance$1 800$1 800$1 800
Rent$6 500$7 000$7 500
Payroll Taxes$34 510$40 726$46 942
Total Operating Expenses$188 766$220 744$252 722
Profit Before Interest and Taxes$105 205$146 040$186 875
EBITDA$107 275$148 110$188 945
Interest Expense$0$0$0
Taxes Incurred$26 838$37 315$47 792
Net Profit$78 367$108 725$139 083
Net Profit/Sales30,00%39,32%48,64%

8.3.1 Profit Monthly

Profit Monthly - dog training business plan

8.3.2 Profit Yearly

Profit Yearly - dog training business plan

8.3.3 Gross Margin Monthly

Gross Margin Monthly - Dog Training Business Plan Sample

8.3.4 Gross Margin Yearly

8.4 projected cash flow.

Projected Cash Flow - dog training business plan

 Pro Forma Cash Flow   
Cash ReceivedYear 1Year 2Year 3
Cash from Operations   
Cash Sales$40 124$45 046$50 068
Cash from Receivables$7 023$8 610$9 297
Additional Cash Received   
Sales Tax, VAT, HST/GST Received$0$0$0
New Current Borrowing$0$0$0
New Other Liabilities (interest-free)$0$0$0
New Long-term Liabilities$0$0$0
Sales of Other Current Assets$0$0$0
Sales of Long-term Assets$0$0$0
New Investment Received$0$0$0
SUBTOTAL CASH RECEIVED$47 143$53 651$55 359
ExpendituresYear 1Year 2Year 3
Expenditures from Operations   
Cash Spending$21 647$24 204$26 951
Bill Payments$13 539$15 385$170 631
Additional Cash Spent   
Sales Tax, VAT, HST/GST Paid Out$0$0$0
Principal Repayment of Current Borrowing$0$0$0
Other Liabilities Principal Repayment$0$0$0
Long-term Liabilities Principal Repayment$0$0$0
Purchase Other Current Assets$0$0$0
Purchase Long-term Assets$0$0$0
SUBTOTAL CASH SPENT$35 296$35 489$43 882
Net Cash Flow$11 551$13 167$15 683
Cash Balance$21 823$22 381$28 239

8.5 Projected Balance Sheet

 Pro Forma Balance Sheet   
AssetsYear 1Year 2Year 3
Current Assets   
Cash$184 666$218 525$252 384
Accounts Receivable$12 613$14 493$16 373
Inventory$2 980$3 450$3 920
Other Current Assets$1 000$1 000$1 000
TOTAL CURRENT ASSETS$201 259$237 468$273 677
Long-term Assets   
Long-term Assets$10 000$10 000$10 000
Accumulated Depreciation$12 420$14 490$16 560
TOTAL ASSETS$198 839$232 978$267 117
Liabilities and CapitalYear 1Year 2Year 3
Current Liabilities   
Accounts Payable$9 482$10 792$12 102
Current Borrowing$0$0$0
Other Current Liabilities$0$0$0
Long-term Liabilities$0$0$0
TOTAL LIABILITIES$9 482$10 792$12 102
Paid-in Capital$30 000$30 000$30 000
Retained Earnings$48 651$72 636$96 621
Earnings$100 709$119 555$138 401
TOTAL CAPITAL$189 360$222 190$255 020
TOTAL LIABILITIES AND CAPITAL$198 839$232 978$267 117
Net Worth$182 060$226 240$270 420

8.6 Business Ratios

 Ratio Analysis    
Sales Growth4,35%30,82%63,29%4,00%
Percent of Total Assets    
Accounts Receivable5,61%4,71%3,81%9,70%
Other Current Assets1,75%2,02%2,29%27,40%
Total Current Assets138,53%150,99%163,45%54,60%
Long-term Assets-9,47%-21,01%-32,55%58,40%
TOTAL ASSETS100,00%100,00%100,00%100,00%
Current Liabilities4,68%3,04%2,76%27,30%
Long-term Liabilities0,00%0,00%0,00%25,80%
Total Liabilities4,68%3,04%2,76%54,10%
NET WORTH99,32%101,04%102,76%44,90%
Percent of Sales    
Gross Margin94,18%93,85%93,52%0,00%
Selling, General & Administrative Expenses74,29%71,83%69,37%65,20%
Advertising Expenses2,06%1,11%0,28%1,40%
Profit Before Interest and Taxes26,47%29,30%32,13%2,86%
Main Ratios    
Total Debt to Total Assets2,68%1,04%0,76%67,10%
Pre-tax Return on Net Worth66,83%71,26%75,69%4,40%
Pre-tax Return on Assets64,88%69,75%74,62%9,00%
Additional RatiosYear 1Year 2Year 3 
Net Profit Margin19,20%21,16%23,12%N.A.
Return on Equity47,79%50,53%53,27%N.A.
Activity Ratios    
Accounts Receivable Turnover4,564,564,56N.A.
Collection Days9299106N.A.
Inventory Turnover19,722,5525,4N.A.
Accounts Payable Turnover14,1714,6715,17N.A.
Payment Days272727N.A.
Total Asset Turnover1,841,551,26N.A.
Debt Ratios    
Debt to Net Worth0-0,02-0,04N.A.
Current Liab. to Liab.111N.A.
Liquidity Ratios    
Net Working Capital$120 943$140 664$160 385N.A.
Interest Coverage000N.A.
Additional Ratios    
Assets to Sales0,450,480,51N.A.
Current Debt/Total Assets4%3%2%N.A.
Acid Test23,6627,0130,36N.A.
Sales/Net Worth1,681,290,9N.A.
Dividend Payout000N.A.

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Dog Obedience School Business Plan

Start your own dog obedience school business plan

Canine Critter College

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Canine Critter College (Tri C) is a dog obedience school located in Eugene. Canine Critter College is unique in its approach to dog obedience. Instead of training the dog, Tri C works on training the owners on how to train the dog, as well as help to establish clear lines of communication between the dog and the owner. Establishing clear communication with the dog, and understanding the dog’s physical, and social, behavior is the most fundamental of the lessons to learn.  

Canine Critter College will leverage this strategy to develop long-term satisfied customers. Through the training philosophy and customer-centric business approach, Canine Critter College will consistently gain market share.

Canine Critter College is forecasted to reach profitability by month seven and will earn $91,000 in revenues for year three.

Dog obedience school business plan, executive summary chart image

1.1 Mission

Canine Critter College’s mission is to provide the finest dog training program available. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

1.2 Objectives

The objectives for the first three years of operation include:

  • To create a service-based company whose primary goal is to exceed customer’s expectations.
  • To increase the number of clients by 20% a year.
  • To develop a sustainable start-up business.

1.3 Keys to Success

The keys to success are providing a reasonably priced service that customers value. A customer-centric business model is the tool to achieve success.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Canine Critter College is a sole proprietorship based in Eugene, OR. Canine Critter College will offer three different levels of obedience training. The training will occur in a group setting, or through private lessons.

Canine Critter College is forecasted to reach profitability by month nine and will generate revenue of $91,000 by year three.

2.1 Company Ownership

Canine Critter College is a sole proprietorship founded and owned by Gerry Gestapo.

2.2 Start-up Summary

Canine Critter College will incur the following start-up costs:

  • Computer system with a printer, CD-RW, Microsoft Office, QuickBooks Pro and broadband Internet connections.
  • Fax machine, copier.
  • Phone line, phone and answering machine.
  • Assorted leashes, toys, collars.

Please note that the following items will be expensed; there will be no depreciation applied to them.

Start-up Expenses
Legal $500
Stationery etc. $100
Brochures $200
Other $0
Total Start-up Expenses $800
Start-up Assets
Cash Required $14,200
Other Current Assets $0
Long-term Assets $0
Total Assets $14,200
Total Requirements $15,000
Start-up Funding
Start-up Expenses to Fund $800
Start-up Assets to Fund $14,200
Total Funding Required $15,000
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $14,200
Additional Cash Raised $0
Cash Balance on Starting Date $14,200
Total Assets $14,200
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Planned Investment
Gerry $10,800
Investor 2 $0
Other $0
Additional Investment Requirement $4,200
Total Planned Investment $15,000
Loss at Start-up (Start-up Expenses) ($800)
Total Capital $14,200
Total Capital and Liabilities $14,200
Total Funding $15,000

Canine Critter College provides dog obedience classes for groups as well as individuals. Tri C offers three different levels of classes:

  • Puppy Kindergarten : this class is used to teach dogs the basic commands, as well socialization skills. This course will have an introductory explanation of proper communication techniques.
  • Household Obedience Level 1 : the goal of this class is to have all members of the family work with their dog in a positive and consistent manner. The family will be taught to establish a leadership relationship with the dog. Much of the curriculum uses the American Kennel Club’s (AKC) Canine Good Citizen Test. This course will offer an intermediate level of communication techniques.
  • Household Obedience Level 2 : this class will perfect the standard commands such as sit, down, stay, come, and leash walking. This level will also work on healing, and will offer advanced communication techniques.

Canine Critter College courses are all based on a basic idea which can be summed up from a quote from R.D. Shaw, Chief Archaeologist for the Alaska Department of Natural Resources:  “If societies are judged by their systems of order, justice, land rights, and family, the kingdom of the wolf is one of the most sophisticated.”

With this in mind, the courses are used to establish the pet owner’s role as the leader of the pack. Unless the owner establishes dominance, the animal will. Dominance is not punishment, dominance is the law of the pack. It is instinctively understood by all dogs. By showing dominance to the dog in a very responsible, consistent way, you are setting the dog at ease because he/she knows their place in the pack and are at ease around you because they know that you are in control and you will protect them.

The courses will also detail different types of canine social behavior as well as body language, providing the pet owner with insight into ways in which the pet is trying to communicate with them. 

Market Analysis Summary how to do a market analysis for your business plan.">

Canine Critter College will target two different groups that have uses for dog obedience training. The first group is people who just received a dog, whether a puppy or a dog new to the owners, and they would like the dog to be trained for easy management and clear communication with the pet. The other group of people are having issues with an existing dog and they are using the obedience training as a way to solve or minimize the issues. In general the distinction is a proactive vs. reactive approach.

4.1 Market Segmentation

The market can be broken down into two segments:

  • Dog owners with young dogs : this segment recognizes the value of obedience training, particularly the efficiency of training at a younger age. This segment is typically well educated, with either an undergraduate degree or a graduate degree. Their household income is greater than $60,000. These people are willing to invest time into the pet now to create ease of control for the rest of the pet’s life.
  • Dog owners with misbehaving dogs : this group of people either has a dog with control issues and just now has decided to do something about it, or just received a dog and would like to have more control over the animal.

Dog obedience school business plan, market analysis summary chart image

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Proactive dog parents 9% 11,125 12,126 13,217 14,407 15,704 9.00%
Reactive dog parents 8% 10,254 11,074 11,960 12,917 13,950 8.00%
Other 0% 0 0 0 0 0 0.00%
Total 8.52% 21,379 23,200 25,177 27,324 29,654 8.52%

4.2 Target Market Segment Strategy

Canine Critter College will target the chosen segments through a focused networking and advertising campaign that will reach dog owners.

Strategy and Implementation Summary

The sales strategy will be based on communicating Canine Critter College’s philosophy for training pet owners to train their dogs. This is Tri C’s competitive advantage because instead of the traditional dog obedience school that trains the dog, Tri C trains the adults in how to communicate with the pet, as well as how to train the dog. This philosophy empowers the owner to be able to problem solve with the animal on their own instead of being held prisoner to a rigid rule based training system.

The marketing efforts will be concentrated on networking activities as well as advertising.

5.1 Competitive Edge

Pro Tip:

Canine Critter College carefully details canine social behavior. This provides insight into why the dog is acting like it does. When the dog has some sort of behavior outburst, it is because it is trying to communicate something to the owner in the only way it knows how. If the owner is taught not only why the dog is acting out, but also ways to analyze future actions by the dog, the training session is empowering the owner to have a more sophisticated method of communication/interaction with dog. This is of course recognizing that communication is a two-way street, one element is the understanding of the dog’s behavior, the other is ways that the owner can clearly communicate to the pet.

The key here is helping pet ownersunderstand the reason their dog is acting as they are and providing them with requisite knowledge to problem solve on their own. This distinction is important. Most obedience classes teach you what to do in certain circumstances. Canine Critter College explains the dog’s behavior and empowers the owner to interpret and make a well-reasoned analysis and conclusion of what to do.

5.2 Sales Strategy

The sales strategy will be based on communicating Canine Critter College’s competitive edge to the prospective customers. Training the owners to train the animal is far more effective because it empowers the owner to work with the dog well beyond the classes, as well as allows the owner/dog relationship to grow beyond the training classes because the owner has been taught an effective communication mechanism.

When a prospective customer calls to get more information about the classes, they will be pointed to the website for more in-depth information. The customer will also be offered a list of past customers, as well as the offer to sit in on a class. The ability for the person to observe a class will be instrumental in turning them into a dedicated customer.

5.2.1 Sales Forecast

The first month will be used to advertise Canine Critter College as well as develop outlines for the different sessions within the classes. There will be no sales activity during the first month. The first group class will occur during the second week of the second month. Also during the second month there will be a couple of private sessions. From month three on, there will be a steady increase of sales as the classes develop more participants. Profitability will be reached by month nine.

Dog obedience school business plan, strategy and implementation summary chart image

Sales Forecast
Year 1 Year 2 Year 3
Proactive dog training $21,975 $42,125 $49,874
Reactive dog training $18,223 $34,964 $41,395
Total Sales $40,198 $77,089 $91,269
Direct Cost of Sales Year 1 Year 2 Year 3
Proactive dog parents $798 $421 $499
Reactive dog parents $662 $350 $414
Subtotal Direct Cost of Sales $1,460 $771 $913

5.2.2 Marketing Strategy

Canine Critter College strategy will be based on networking and advertising. The networking will take place with different breeders in the area. Gerry will network with many of the local breeders. This will not be difficult as the canine training/breeding community is relatively small and intimate. By forming relationships with the different breeders, the breeders will act as a well respected referral service for Canine Critter College.

Canine Critter College will also do advertising with the local chapter of the AKC as well as with the Humane Society. These will be the initial marketing efforts. After a while, word-of-mouth referrals will take over as the most effective marketing mechanism.

5.3 Milestones

Canine Critter College will have several milestones early on:

  • Business plan completion. This will be done as a roadmap for the organization, and will be an indispensable tool for the ongoing performance and improvement of the company.
  • Office set up.
  • Development of class structure.
  • Profitability.
Milestone Start Date End Date Budget Manager Department
Business plan completion 1/1/2001 2/1/2001 $0 ABC Marketing
Office set up 1/1/2001 2/1/2001 $0 ABC Department
Development of class structure 1/1/2001 2/15/2001 $0 ABC Department
Profitability 1/1/2001 9/31/2001 $0 ABC Department
Totals $0

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Gerry Gestapo received her Bachelor of Arts degree in psychology from the University of Oregon. Throughout college, Gerry worked with a local veterinarian. She found this work enlightening and challenging. Upon graduating, Gerry knew that she wanted to work with animals. She considered dog obedience as a way of combining her love for dogs with her psychology degree. She moved to Portland and got a job at a large dog obedience school to gain experience in the field. While she was learning the ropes at the organization, Gerry did a lot of research on the subject recognizing that this was something that she wanted to pursue. After one year of work, Gerry felt that she had enough insight to open up her own school and began working on this business plan.

6.1 Personnel Plan

Gerry will be the sole employee.

Personnel Plan
Year 1 Year 2 Year 3
Gerry $24,000 $36,000 $36,000
Other $0 $0 $0
Total People 1 1 1
Total Payroll $24,000 $36,000 $36,000

Financial Plan investor-ready personnel plan .">

The following sections will outline important financial information.

7.1 Important Assumptions

The following table details important financial assumptions.

General Assumptions
Year 1 Year 2 Year 3
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00%
Other 0 0 0

7.2 Break-even Analysis

The Break-even Analysis indicates that approximately $3,600 will be needed in monthly revenue to reach the break-even point.

Dog obedience school business plan, financial plan chart image

Break-even Analysis
Monthly Revenue Break-even $3,668
Average Percent Variable Cost 4%
Estimated Monthly Fixed Cost $3,535

7.3 Projected Profit and Loss

The following table will indicate projected profit and loss.

Dog obedience school business plan, financial plan chart image

Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales $40,198 $77,089 $91,269
Direct Cost of Sales $1,460 $771 $913
Other Production Expenses $0 $0 $0
Total Cost of Sales $1,460 $771 $913
Gross Margin $38,739 $76,318 $90,357
Gross Margin % 96.37% 99.00% 99.00%
Payroll $24,000 $36,000 $36,000
Sales and Marketing and Other Expenses $960 $960 $960
Depreciation $0 $0 $0
Utilities $900 $900 $900
Insurance $1,560 $1,560 $1,560
Rent $9,600 $9,600 $9,600
Payroll Taxes $5,400 $5,400 $5,400
Other $0 $0 $0
Total Operating Expenses $42,420 $54,420 $54,420
Profit Before Interest and Taxes ($3,681) $21,898 $35,937
EBITDA ($3,681) $21,898 $35,937
Interest Expense $333 $293 $99
Taxes Incurred $0 $6,481 $10,751
Net Profit ($4,014) $15,123 $25,086
Net Profit/Sales -9.99% 19.62% 27.49%

7.4 Projected Cash Flow

The following chart and table will indicate projected cash flow.

Dog obedience school business plan, financial plan chart image

Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $40,198 $77,089 $91,269
Subtotal Cash from Operations $40,198 $77,089 $91,269
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $5,000 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $45,198 $77,089 $91,269
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $24,000 $36,000 $36,000
Bill Payments $18,110 $25,934 $29,836
Subtotal Spent on Operations $42,110 $61,934 $65,836
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $1,120 $1,900 $1,980
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $43,230 $63,834 $67,816
Net Cash Flow $1,968 $13,255 $23,453
Cash Balance $16,168 $29,423 $52,876

7.5 Projected Balance Sheet

The following table will indicate the projected balance sheet.

Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Current Assets
Cash $16,168 $29,423 $52,876
Other Current Assets $0 $0 $0
Total Current Assets $16,168 $29,423 $52,876
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $16,168 $29,423 $52,876
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $2,103 $2,134 $2,481
Current Borrowing $3,880 $1,980 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $5,983 $4,114 $2,481
Long-term Liabilities $0 $0 $0
Total Liabilities $5,983 $4,114 $2,481
Paid-in Capital $15,000 $15,000 $15,000
Retained Earnings ($800) ($4,814) $10,309
Earnings ($4,014) $15,123 $25,086
Total Capital $10,186 $25,309 $50,395
Total Liabilities and Capital $16,168 $29,423 $52,876
Net Worth $10,186 $25,309 $50,395

7.6 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 0752, Animal Specialty Services, are shown for comparison.

Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 91.77% 18.40% 6.64%
Percent of Total Assets
Other Current Assets 0.00% 0.00% 0.00% 29.75%
Total Current Assets 100.00% 100.00% 100.00% 55.50%
Long-term Assets 0.00% 0.00% 0.00% 44.50%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 37.00% 13.98% 4.69% 23.28%
Long-term Liabilities 0.00% 0.00% 0.00% 22.37%
Total Liabilities 37.00% 13.98% 4.69% 45.65%
Net Worth 63.00% 86.02% 95.31% 54.35%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 96.37% 99.00% 99.00% 27.10%
Selling, General & Administrative Expenses 56.10% 79.68% 71.92% 12.51%
Advertising Expenses 0.41% 0.78% 0.66% 0.29%
Profit Before Interest and Taxes -9.16% 28.41% 39.37% 1.91%
Main Ratios
Current 2.70 7.15 21.31 1.72
Quick 2.70 7.15 21.31 0.94
Total Debt to Total Assets 37.00% 13.98% 4.69% 56.36%
Pre-tax Return on Net Worth -39.41% 85.36% 71.11% 5.58%
Pre-tax Return on Assets -24.83% 73.43% 67.78% 12.78%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin -9.99% 19.62% 27.49% n.a
Return on Equity -39.41% 59.75% 49.78% n.a
Activity Ratios
Accounts Payable Turnover 9.61 12.17 12.17 n.a
Payment Days 27 30 28 n.a
Total Asset Turnover 2.49 2.62 1.73 n.a
Debt Ratios
Debt to Net Worth 0.59 0.16 0.05 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital $10,186 $25,309 $50,395 n.a
Interest Coverage -11.06 74.74 363.00 n.a
Additional Ratios
Assets to Sales 0.40 0.38 0.58 n.a
Current Debt/Total Assets 37% 14% 5% n.a
Acid Test 2.70 7.15 21.31 n.a
Sales/Net Worth 3.95 3.05 1.81 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Proactive dog training 0% $0 $400 $1,000 $1,145 $1,345 $1,545 $2,145 $2,312 $2,654 $2,987 $3,121 $3,321
Reactive dog training 0% $0 $332 $830 $950 $1,116 $1,282 $1,780 $1,919 $2,203 $2,479 $2,574 $2,757
Total Sales $0 $732 $1,830 $2,095 $2,461 $2,827 $3,925 $4,231 $4,857 $5,466 $5,695 $6,078
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Proactive dog parents $0 $4 $10 $11 $13 $15 $21 $23 $27 $30 $310 $332
Reactive dog parents $0 $3 $8 $10 $11 $13 $18 $19 $22 $25 $257 $276
Subtotal Direct Cost of Sales $0 $7 $18 $21 $25 $28 $39 $42 $49 $55 $568 $608
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Gerry 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 1 1 1 1 1 1 1 1 1 1 1 1
Total Payroll $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $0 $732 $1,830 $2,095 $2,461 $2,827 $3,925 $4,231 $4,857 $5,466 $5,695 $6,078
Direct Cost of Sales $0 $7 $18 $21 $25 $28 $39 $42 $49 $55 $568 $608
Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $7 $18 $21 $25 $28 $39 $42 $49 $55 $568 $608
Gross Margin $0 $725 $1,812 $2,074 $2,437 $2,799 $3,886 $4,189 $4,808 $5,412 $5,127 $5,470
Gross Margin % 0.00% 99.00% 99.00% 99.00% 99.00% 99.00% 99.00% 99.00% 99.00% 99.00% 90.03% 90.00%
Payroll $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Sales and Marketing and Other Expenses $80 $80 $80 $80 $80 $80 $80 $80 $80 $80 $80 $80
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $75
Insurance $130 $130 $130 $130 $130 $130 $130 $130 $130 $130 $130 $130
Rent $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800
Payroll Taxes 15% $450 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $3,535 $3,535 $3,535 $3,535 $3,535 $3,535 $3,535 $3,535 $3,535 $3,535 $3,535 $3,535
Profit Before Interest and Taxes ($3,535) ($2,810) ($1,723) ($1,461) ($1,098) ($736) $351 $654 $1,273 $1,877 $1,592 $1,935
EBITDA ($3,535) ($2,810) ($1,723) ($1,461) ($1,098) ($736) $351 $654 $1,273 $1,877 $1,592 $1,935
Interest Expense $0 $0 $0 $42 $41 $39 $38 $37 $36 $35 $34 $32
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($3,535) ($2,810) ($1,723) ($1,502) ($1,139) ($775) $313 $617 $1,237 $1,842 $1,559 $1,903
Net Profit/Sales 0.00% -383.92% -94.17% -71.70% -46.27% -27.42% 7.97% 14.57% 25.48% 33.70% 27.37% 31.31%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $732 $1,830 $2,095 $2,461 $2,827 $3,925 $4,231 $4,857 $5,466 $5,695 $6,078
Subtotal Cash from Operations $0 $732 $1,830 $2,095 $2,461 $2,827 $3,925 $4,231 $4,857 $5,466 $5,695 $6,078
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $5,000 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $732 $1,830 $7,095 $2,461 $2,827 $3,925 $4,231 $4,857 $5,466 $5,695 $6,078
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Bill Payments $51 $1,535 $1,543 $1,555 $1,598 $1,600 $1,603 $1,612 $1,614 $1,620 $1,641 $2,137
Subtotal Spent on Operations $2,051 $3,535 $3,543 $3,555 $3,598 $3,600 $3,603 $3,612 $3,614 $3,620 $3,641 $4,137
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $140 $140 $140 $140 $140 $140 $140 $140
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $2,051 $3,535 $3,543 $3,555 $3,738 $3,740 $3,743 $3,752 $3,754 $3,760 $3,781 $4,277
Net Cash Flow ($2,051) ($2,803) ($1,713) $3,541 ($1,276) ($913) $182 $478 $1,102 $1,707 $1,914 $1,801
Cash Balance $12,149 $9,346 $7,633 $11,173 $9,897 $8,984 $9,167 $9,645 $10,748 $12,454 $14,368 $16,168
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $14,200 $12,149 $9,346 $7,633 $11,173 $9,897 $8,984 $9,167 $9,645 $10,748 $12,454 $14,368 $16,168
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $14,200 $12,149 $9,346 $7,633 $11,173 $9,897 $8,984 $9,167 $9,645 $10,748 $12,454 $14,368 $16,168
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $14,200 $12,149 $9,346 $7,633 $11,173 $9,897 $8,984 $9,167 $9,645 $10,748 $12,454 $14,368 $16,168
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $1,484 $1,491 $1,502 $1,544 $1,547 $1,549 $1,559 $1,560 $1,565 $1,570 $2,065 $2,103
Current Borrowing $0 $0 $0 $0 $5,000 $4,860 $4,720 $4,580 $4,440 $4,300 $4,160 $4,020 $3,880
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $1,484 $1,491 $1,502 $6,544 $6,407 $6,269 $6,139 $6,000 $5,865 $5,730 $6,085 $5,983
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $1,484 $1,491 $1,502 $6,544 $6,407 $6,269 $6,139 $6,000 $5,865 $5,730 $6,085 $5,983
Paid-in Capital $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000
Retained Earnings ($800) ($800) ($800) ($800) ($800) ($800) ($800) ($800) ($800) ($800) ($800) ($800) ($800)
Earnings $0 ($3,535) ($6,345) ($8,069) ($9,571) ($10,710) ($11,485) ($11,172) ($10,555) ($9,318) ($7,476) ($5,917) ($4,014)
Total Capital $14,200 $10,665 $7,855 $6,131 $4,629 $3,490 $2,715 $3,028 $3,645 $4,882 $6,724 $8,283 $10,186
Total Liabilities and Capital $14,200 $12,149 $9,346 $7,633 $11,173 $9,897 $8,984 $9,167 $9,645 $10,748 $12,454 $14,368 $16,168
Net Worth $14,200 $10,665 $7,855 $6,131 $4,629 $3,490 $2,715 $3,028 $3,645 $4,882 $6,724 $8,283 $10,186

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dog training business plan template


Dog Training Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Pet Sector

Are you about starting a dog training center? If YES, here is a complete sample dog training business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a dog training business. We also took it further by analyzing and drafting a sample dog training service marketing plan template backed up by actionable guerrilla marketing ideas for dog training businesses. So let’s proceed to the business planning section.

Why Start a Dog Training Business?

The demand for dog training services is very high especially in areas where a large number of people own dogs and where dog owners have shown willingness to invest in the welfare of their dogs.

Starting a dog training business can become something that will be profitable in a short while plus it has flexible start-up costs as the owner can decide to use little, or large funds depending on the scale in which he intends to start the business.

Dog trainers usually have vast experiences working with varying dogs and in different capacities, so it would be wise to have some sort of experience before starting this business.

As simple as the business looks, it is necessary for you to carry out a thorough research before starting this business so that you do not throw away your little financial investment. Asides from conducting a research on your dog training business, it would also be wise if you write a business plan as well.

A business plan might seem like a huge task for such a small business but it is highly necessary if you intend to run a successful dog training business.

Your business plan need not be a huge affair, it can be a simple draft intended to guide you in making decisions during the course of running your business. Below is however a sample business plans for your dog training business:

A Sample Dog Training Business Plan Template

1. industry overview.

According to statistics, the united states of America has more than 77.5 million dogs, with the number projected to grow each year. This has also caused an increase in demand for dog training services. States such as New York and California have a large number of dogs and dog owners and so this makes it a thriving place for dog training businesses.

Data from the American Pet Product Association stated as at 2012, that those who spent on their pets in the United States of America, climbed to a new record revenue level of $53 billion dollars. Pet services, according to data of which dog training is a part of, generated $4.4 billion dollars in 2012, and the projection for the next several years shows a positive gain.

According to a 2015 survey, 65% of households in the United States of America own at least a pet, these amounts to over 300 million pets that need to be cared and catered for. The pet industry on its own has products and services (training, food, daycare, medical services, toys, and a whole lot of other services) on ground so as to keep these pets healthy, alive and happy.

Pets are being owned by all economic levels of households in the United States of America; however, households with higher incomes accounted for about 60% of the total money spent on pets.

Data from the American Pet Products Association (APPA) has revenue in the pet industry to be projected at $62.75 billion in 2016, which is an increase of over 4% from that of 2015. Since 2002, the average growth rate annually has been 5.4% and the revenue has been steadily growing over the last two decades.

The Bureau of Labor Statistics (BLS) has states that the job growth for the pet industry is expected to be above average as it had been experiencing 11% growth from 2014 which was expected to last till 2024. Also, revenue for pet services grew from $5.41 billion in 2015 to $5.73 billion in 2016.

Baby boomers are not only spending on their pets according to statistics but pampering them as well. It has been found that spending for pets has peaked between the ages of 55 and 64. Also, millennials (those born between 1985 – 2010) who have disposable income are also spending for and spoiling their pets.

The pet industry has continued to grow even during major economic downturns, which shows that the industry has a huge advantage over others.

2. Executive Summary

Woofy Dog Training Services is a standard dog training business in San Francisco – California, USA and intends to ensure that customers who owned dogs are offered training services as well as other services, such as dog sitting, grooming and so on for their dogs.

We also intend to offer consultancy and advisory services to those who intend to start the business but do not possess the know-how. Our vision is to ensure that we become the preferred dog training service here in San Francisco – California and also the top six dog training business in the whole United States of America by 2022.

To attain our vision and objectives, we have ensured that only the best professionals = from management staff to the low end staff – have been hired by us. This shows how willing we are to go the extra mile in ensuring that we lay a solid foundation in our business structure.

Our staff will not only be the best paid employees across the industry amongst similar start-ups, but they will also undergo training and performance appraisals to ensure that their skills as well as their productivity are enhanced. We know how important having a good location that is convenient for our customers is and so we have chosen a very strategic location that is not only convenient for our customers but also our employees as well.

We abhor cruelty to animals and indeed pets and so we will ensure that we hold ourselves and employees to that standard of not applying cruelty to the dogs in which we will be training. Also, we believe in achieving customer excellence and due to this, we intend to train our customer care executives in the act of answering and handling our customers – the dog owners.

While Bill Trump holds a Doctorate degree in Certified Applied Animal Behavior with clinical work for the past 10 years focused on behavioral problems in dogs; his wife Maggie holds a Masters in Business Administration from a prestigious school.

The two who love dogs also have several dog training certifications and experience in this industry, and will therefore bring their experience and expertise to bear in this business.

3. Our Products and Services

Woofy Dog Training Service is an established dog training service that intends to offer all our customers and their dogs varied services in a bid to make their experience at our company a delightful one.

The reason why we intend to offer other services in addition to our main service is so as not to be able to attract more customers in our target market to our business but also boost our sources of income thereby ensuring that we have a healthy bottom line.

Our offering of other services will however be in line with the permissible laws of the United States of America. Therefore some of the products and services we intend to offer are:

  • Boarding kernel
  • Doggie day care
  • Dog walkers
  • Pet sitters
  • Dog show handlers
  • Pooper Scooper
  • Pet boutique
  • Consultancy and advisory services

4. Our Mission and Vision Statement

  • Our vision is to be the preferred dog trainer in California and amongst the top six dog training business in United States of America by 2022.
  • Our mission is to ensure that we will meet the demands and preferences of our customers by offering different services in our dog training business for our various customers here in California.

Our Business Structure

No matter how low scaled a business is, having the right business structure is very important, and so at Woofy Dog Training Service, we are committed to ensuring that we get it right from the beginning by hiring employees who are not only dedicated and hard working to handle all the various positions in our company, but also committed to the company’s true vision and objectives.

Because we want only what’s best for Woofy Dog Training Services, we are ready to ensure that we not only correctly source the right individuals for the different available positions but that we also pay the right amount that will not only keep them committed but also improve their productivity and invariably boost out bottom line.

We intend to ensure that our management staff are those with vast experience and have the required knowledge that is necessary to ensure that we attain our goals and objectives and also be able to communicate these values not only to the employees under them but also to customers of Woofy Dog Training Services as well. Therefore, below is the business structure we intend building for Woofy Dog Training Services;

Chief Executive Officer

Admin and Human Resource Manager

Dog Trainer Supervisor

Marketing Team


Customer Service Executives

Purchasing Manager

Security Guard

5. Job Roles and Responsibilities

  • In charge of making strategic decisions on behalf of the company
  • Drafts and ensures company policies are understood and implemented by the employees
  • Evaluates the success of Woofy Dog Training Service
  • In charge of recruiting competent employees on behalf of the company
  • Reviews employees work rate by carrying out regular performance appraisals
  • Ensures that the administration of the company runs smoothly
  • In charge of all the dog trainers in the facility
  • Reviews dog training methods and changes ineffective or inappropriate ones
  • Remains updated about happenings in the industry for the benefit of the company
  • Responsible for conducting market research that will identify new target market
  • Drafts and implements marketing strategies on behalf of organization
  • Promotes the company via its social media platforms and official website
  • In charge of invoices and dispensing cash to be used within the office
  • Prepares financial statements and records on behalf of the company
  • Ensures that tax is adequately prepared and submitted to the tax authorities
  • In charge of answering customers’ enquiries and resolving complaints
  • Keeps and updates an accurate customer database on behalf of the company
  • Carries out any other duty as might be determined by the Human resources manager
  • In charge of ensuring adequate supplies of items at Woofy Dog Training Services
  • Liaises with reliable vendors and distributors and keeps a mutually satisfying relationship with them
  • Prepares and reviews contracts for vendors and suppliers
  • Ensures that all within the premises – people and property – are safe during work hours
  • Keeps guard over facility after work hours
  • Conducts all the ferrying of the dogs to and fro the facility
  • Carries out light maintenance on vehicle and reports major faults to appropriate quarters
  • Carries out any other duties as might be determined by the Human resources manager
  • Ensures that the facility is kept hygienically clean at all times
  • Ensures that the rest rooms are kept neat for visitors and employees
  • Carries out any other duties as determined by the Human Resources  manager

6. SWOT Analysis

Due to our need to start off on the right foundation, we got the best consultant here in California who had an experience of this industry to look through our business concept and determine if it was worth the time and effort we were willing to put into it.

To ensure that the results were accurate enough, our consultant made use of the SWOT ( Strength, Weakness, Opportunities, and Threats ) analysis to determine if the business was worth going into and if we were likely to succeed going into the business.

Below is the of the results from the SWOT Analysis that were conducted on behalf of Woofy Dog Training Service:

Our strength lies in the fact that we will be offering our customers other services in addition to our core service – dog training so as to be able to meet up with our customers varying needs whilst also attracting more customers to our business.

Another factor that is to our advantage is that we have well qualified staff that will ensure that the business attains its original goals and objectives here in California as well as the whole of the United States of America. Another huge strength in our favor is the husband and wife tea, Bill and Maggie Trump who are dog lovers and have several certifications as well as years of business.

California is a city after New York, where there are a lot of dog owners and dogs, which means that there are enough dog training services here in California making the market seem saturated and posing a challenge for us who intend to make an impact into this business.

Regardless of the fact that our location might be our weakness, we are confident that grand opening party will pave the way for us to penetrate and grab a fair share of the market.

  • Opportunities

The opportunities available to us as a business intending to make an impression are limitless as we intend to continually re-innovate our services so as to differentiate us from other dog training services. Also, we intend to offer consultancy and advocacy services as well as franchises for those who intend to start up newly in this business and have no inkling what to do.

The threats we are likely to face while starting or running a dog training business are, liability as the dogs might damage property while undergoing training; new competitors are likely to crop up in our location making it more difficult for us to hold onto our market share as they will compete with us for a share of the market.

Another threat is an economic downturn that will likely affect how dog owners spend on their dogs. As a business, we are aware of the fact that threats will crop up but we are also confident and optimistic that our laid down proactive strategies will combat any threat that might likely occur.


  • Market Trends

Generally, this business is one that can be started with low capital as money for overhead is very low. Generally trainers rarely have a physical location to operate their dog training business; instead they travel to the homes of clients or go to boarding facilities for dogs in order to provide their services.

Also, asides from not needing to rent a physical location in which to start the business, there is also little investment that is needed in order to buy the equipment necessary to ensure that the business is being run efficiently. If you need to acquire any extra equipment at all, this might include a few extra leashes, dog treats, clickers as well as other aids that can assist in training the dogs.

Another trend is on the pricing structure where dog training rates are usually within same range in the same location, so as to make it easier to compete. However, those who tended to offer special discounted rates or give out a free session were those who were new trainers and did that in order to attract clients and grow the business.

Also, the rates for dog trainers usually fall in between the half-hourly and hourly rates especially when it is a private lesson. The rates are also lowered for group training classes.

Finally, the last trend is the use of the internet, which has been used as a major tool of penetrating the market and attracting new customers from the target market, whilst also communicating the core values of the brand via publicity through its social media platforms.

Dog training services especially those that operated from home knows how powerful deploying the internet effectively can be. Furthermore, , dog trainers’ network with kernel boarding facilities, pet boutiques and groomers, so as to be able to source for clients for their dog training business.

8. Our Target Market

Even though plenty households in the United States of America own dogs as pet and California and New York are amongst states where the highest owners of dogs and dogs themselves live, thereby spiking the demand for dog training services in this area; we still however cannot limit our target market to just households, especially here in California.

It is for this reason that we conducted a thorough market research on this industry so as to be able to garner accurate facts and data that would allow us correctly predict what our customers and the target market would be expecting from us, which would allow us better draft strategies that would serve them better.

We are therefore in business to offer our dog training services to the following groups of people here in California;

  • Corporate Executives
  • Business people
  • Celebrities and important personalities
  • Sports men and women
  • Boarding facilities

Our competitive advantage

Our vision when starting Woofy Dog Training service was so that we could be the preferred dog training business here in California and also amongst the top six in the whole United States of America by 2022. To achieve this vision, we know how necessary it is for us to come up with competitive advantage strategies that will stand us apart from other dog training businesses here in California.

First off, we are going to ensure that we offer training services mixed with other dog services for our customers, as this will allow us attract and grab a better share of the target market.

Another competitive strategy is the fact that we have hired the right management staff for our company that are not knowledgeable and have vast experience but one that knows our core values as a business and also knows understands how to bring the business up from scratch to become something to be reckoned with.

We intend to ensure that our customer service executives are adequately trained to handle all our customer’s enquiries and complaints and ensure that all are promptly resolved on behalf of the organization. Asides our management staff, we intend to ensure that all our employees are adequately trained, paid and have welfare packages that are the best amongst similar dog training start-ups here in California.


  • Sources of Income

Woofy Dog Training Service is a business that has been established with the aim of making profit and favorably competing with other such businesses in the pet industry in California and in the United States of America. We intend to offer different services to all the dogs of our various customers here in California as well as all over United States of America.

Therefore the sources of income we intend to generate at Woofy Dog Trainers are:

10. Sales Forecast

According to the American Pet Association, dogs are amongst the top three pets owned by most Americans, which means that demand for dog training services will continually surge.

California is one of the two top cities that have the most dog owners and dogs, which makes it a good enough place for us to not only generate enough income for our business but also start to make profit that will grow our business from the second year into the business.

The sales projections were done after much critical evaluation conducted by us as well as by a sales expert familiar with this industry. The sales expert was able to come up with this reliable forecast after gathering accurate data from similar start-ups here in California.

Below is the expected sales projection for Woofy Dog Training Services based on present data that is deemed reliable:

  • First Fiscal Year-: $200,000
  • Second Fiscal Year-: $400,000
  • Third Fiscal Year-: $800,000

N.B: It should be noted that the above projections were done with available data and information that was obtained from the pet industry at the time and that was deemed accurate. The projections were done on the assumptions that the love and ownership for dogs would not decline, there won’t be any major competitors and that there won’t be a major economic meltdown to warrant customers not having enough to spend extra for their dogs. Any change in the above factors is likely to affect the sales projections figures to go up or down.

  • Marketing Strategy and Sales Strategy

Marketing is a very important aspect of any business as it does the purpose of ensuring that money is generated for the business whilst also creating awareness for the business. However, to be able to draft effective marketing strategies for Woofy Dog Training Services, we intend to first conduct a critical and thorough marketing survey that will allow us best understand the market we intend going into and how best we would penetrate it.

Carrying out this market survey required us sourcing and getting reliable and detailed data so as to get an accurate result from our market survey, which will allow us compete against other dog training service businesses here in California.

To help us in conducting this market research, we hired a marketing expert who is not only reputable but has a deep understanding of the pet industry and what it would take to be able to penetrate the target market for customers who owned and cared for their dogs. The expert has already come up with strategies that will allow us get a large percentage of the market here in California.

Also, our marketing tea have not been out of the picture, as they have been empowered to draft, modify or review and implement effective marketing strategies to sell our services as well as products on behalf of Woofy Dog Training Service.

Marketing has however evolved digitally due to changing times, as few people are relying less on the word of mouth direct marketing and instead using the search engine or social media platforms to make their findings. And so, if you are looking to survive in this new age, you will need to ensure that you build a website for your dog training business and also get an Search Engine Optimization (SEO) expert to help you with ensuring that your website pops up on search engine when people are searching for anything related to dog training service.

Therefore, at Woofy Dog Training Service intends to adopt the following marketing and sales approach towards selling our products and services;

  • Word-of-mouth or direct marketing
  • Launching of a website with unique colors and logos to market our dog training services
  • Place ads in local newspapers and magazines as well as on radio and television stations here in California
  • Print fliers and distribute it in target areas to dog owners and lovers
  • Network with dog walkers and veterinary clinics to get information about potential clients
  • Ask customers for reciprocal referrals and give discounts for those who do
  • Start our business with a huge bang by throwing a dog costume themed party for dog and in extension pet owners here in California so as to create awareness
  • Leverage on social media platforms such as Facebook, Twitter and Instagram to market our dog training services
  • Ensure that our dog training business is listed in local directories

11. Publicity and Advertising Strategy

No matter what kind of business one intends to go into, ensuring that one drafts and implements effective publicity and advertising strategy is very important. Also, offering publicity for our Woofy Dog Training Services will ensure that we are able to not only attract the intended customers we seek but also to compete favorably against other competitors in the market place.

There are several things that boosts the success chances of a publicity strategy and we at Woofy Dog Training Services intends to exploit these factors for the benefit of our company here in California and so as to be able to achieve our vision and objectives in the United States of America by 2022. We also intend to combine several factors in ensuring that we publicize and advertise our dog training business successfully.

Below are the publicity and advertising strategies we intend to use in promoting and communicating our Woofy Dog Training Business to customers.

  • Sending out newsletters and coupons to customers – existing and potential
  • Print business cards with relevant information and logo and distribute in relevant areas
  • Place adverts in local newspapers, magazines as well as on local radio and television stations
  • Attend dog fairs and events and create awareness for Woofy Dog Training Services
  • Sponsor dog events and other related dog programs in local community
  • Distribute our fliers in target locations and also paste in legal conspicuous places
  • Ensure that we print customized tee-shirts for all our employees here at Woofy Dog Training Services

12. Our Pricing Strategy

Before deciding on the pricing strategy for our dog training business, we would need to conduct a thorough market research on what other dog training centers are offering their customers. Normally, trainers usually offer rates depending on the services required from customers, and so we would ensure that we offer various packages that would require different rates for our customers.

However, because we are just starting this business newly, we intend to offer prices that were slightly lower than that of our competitors in the first six months of business. Our lower rates will however still be within comparable range of existing businesses so that we do not run our business at a loss. We have carried out a detailed strategy and seen that this will encourage more customers to patronize our business.

  • Payment Options

Woofy Dog Training Services intends to operate a payment policy that will suit all our different customers and whatever paying options they might prefer in paying for services offered them by our company. Therefore, the payment options we intend to offer our various customers are;

  • Cash payment
  • Payment via credit card
  • Payment via check
  • Payment via Point of Sale (POS) Machine

The above payment option platforms were carefully chosen by our bank for our target market, and we have been assured that the platforms will run without any hitches.

13. Startup Expenditure (Budget)

Even though the dog training business is not seen as a capital intensive business for any entrepreneur that wants to go into such business, it still however needs to generate capital to be successfully operational in its first few months of business and sort overhead expenses especially if it intends to rent a facility and employ staff as well as pay certain utility bills that will be incurred during the process of running the business.

Therefore the key areas where we intend to spend our start-up capital on at Woofy Dog Training Services include;

  • Fee for registering the business here in the United States of America – $750
  • Licenses and permits, accounting software as well as other legal expenses incurred during the registration process – $1250
  • Cost of hiring a business consultant – $2,000
  • Insurance coverage (General liability, property insurance, and workers’ compensation) – $4,000
  • Cost of purchasing start-up equipment in bulk (such as leashes, clickers, dog treats as well as other dog aid training materials) – $10,000
  • Cost of leasing and renovating a facility for dog training business for at least a year – $33,000
  • Marketing and publicity expenses (for grand opening party as well as normal business operations) – $5,000
  • Operational cost for the first six months of running the business (employee salaries, payment of bills) – $100,000
  • Other start-up expenses which includes furniture, stationeries, phone, and computer – $5,500
  • Cost of purchasing an official vehicle – $30,000
  • Cost of launching a website – $500
  • Cost of throwing a grand opening party – $3,000
  • Other miscellaneous expenses – $5,000

From the above calculations, we would need an estimate of $200,000 if we intend to fully start and successfully run our dog training business here in California. It should be noted that the half of the start-up capital will be used to pay the salaries of our employees as well as pay certain utility bills that would be incurred during the months of operation.

Generating Funding / Startup Capital for Woofy Dog Training Business

Woofy Dog Training Services is a business owned and run by husband and wife, Bill and Maggie Trump. This is a family business and as such we do not intend to have any external partner which is the major reason why our sources of generating capital have been limited to three.

Therefore the areas which we intend to source for capital for our dog training business are:

  • Generate part of start-up capital from personal savings
  • Sourcing for soft loan from wealthy family members and friends
  • Applying for loan from the bank

N.B: From our personal savings, we were able to generate the sum of about $30,000 . The soft loans from our wealthy friends and family members amounted to $40,000. We approached the bank several months bank for a loan of $130,000 and after submitting several paper works; we have not only been approved for a loan but the amount will at any moment from now be credited to our business account.

14. Sustainability and Expansion Strategy

Establishing a business whose intention is to make profit and compete favorably with its competitors is just one aspect of running a business, ensuring that the business is sustained and even expanded later is another aspect that requires certain strategies, such as employees’ competence, customer loyalty as well as well as re-innovation of services strategies.

Any business that wants to remain in existence for a long time has to see to it that they employ staffs that are competent and knowledgeable enough about the business’ objectives to be able to bring it to fruition. This is why it is very important that we employ only the best hands for our dog training services from the management staff down to our trainers and other low end staff.

We intend to not only pay our workers well but also continually see to it that they undergo training every now and then that will not only enhance their skill but improve productivity for the company as well. Another aspect we intend to look into whilst implementing our sustainability and expansion strategies include ensuring that we keep our customers happy and satisfied with our services as this will ensure that they remain loyal to us.

We will continually improve on the services we offer our clients and will endeavor to listen to and act on feedback. We will also give our loyal customers discounts for every referral they bring our way, this way; we seal our customers’ loyalty to us.

Finally, we intend to ensure that our services are continually reviewed and re-innovated as this will ensure that we continue to have an edge over our competitors. With these ways, we are sure that we will comfortably be able to sustain and then expand our own business at our own pace.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
  • Purchase of trucks: Completed

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Basically Dogs Logo

Free Printable Dog Training Plan Template to Download

dog training plan ideas at the dog park

Whether you have a new dog needing basic obedience training or looking for the best way to teach an old dog new tricks, having a good training plan is key. So keep reading to grab your free printable dog training plan template schedule today.

I may earn a small commission for affiliate links in this post at no extra cost to you. Please read my privacy policy and privacy page for more information. As an Amazon Associate, I earn from qualifying purchases.

Table of Contents

1. create dog training sessions with clear goals, 2. positive reinforcement with basic commands helps untrained dog, 3. plan for consistent daily obedience training for new puppy or adult dog, 4. schedule time intervals for potty training sessions, 5. consider private lessons and short training sessions, 6. use positive reinforcement techniques with young puppies and adult dogs, 7. incorporate obedience commands gradually with all family members, 8. track your dog’s progress regularly, 9. evaluate and adjust the training plan for long-term goals, 10. celebrate dog training success and have fun, 11. grab your free printable dog training plan template.

You don’t have to be a professional dog trainer to understand the importance of proper training for your furry friend.

A well-trained dog not only brings joy to your life but also ensures safety for your pet and those new people around them. 

However, it can be overwhelming to know where to start with training an old or young dog, and how to structure a dog training planner or an overall game plan.

That’s why we’ve created a personal use free printable dog training goals planner template to help you streamline your dog’s training and ensure they reach their full potential – free of new puppy issues.

cover of printable dog training plan template

From helping your rescue dog learn crate training and toilet training to a senior dog having a great time, the free dog training plan template schedule is an easy way to track your pup’s progress.

In addition, using our free printable will help you stay organized and consistent without much time so you can spend more time on your training efforts.

So, grab a great beverage, settle in, and let’s get into all this great dog training business and such.

printable dog training plan template pins 5

A great way for dog owners who are committed to training their puppy’s new proper actions is to create a structured training plan that includes clear goals and a puppy training schedule.

The best thing about this plan is it helps to ensure that your puppy or any aged dog receives consistent training, which is important for effective learning and behavior modification.

belgian malinois is dog training with a female trainer holding printable dog training plan template

A printable PDF dog training plan schedule can be a helpful tool to keep track of your pup’s progress and ensure that you stay on track with training sessions – every single day.

The schedule should include specific goals for each training session, such as teaching basic commands or addressing problem behaviors, as well as a schedule of when each training session will take place. 

Another essential element in any dog training plan is the use of positive reinforcement.

Positive reinforcement can be used to encourage your dog to learn new cue basic commands, such as sit, stay, come, and heel.

man holding free printable dog training plan template at dog park with a dog

Be sure to document on a printable when teaching these commands, it can be helpful to track a reward-based system that reinforces good behavior.

For example, when your dog successfully follows a command, reward them with a treat, praise, or affection. 

This positive reinforcement will encourage your dog to repeat the behavior, making it more likely that they will fully learn the command. 

By using positive reinforcement in your dog training plan, you can establish a strong bond with your furry friend and help them learn basic commands in a way that is fun and engaging for both of you. 

Training your new puppy or adult dog is essential for their overall development and behavior. 

Consistent daily obedience training can help establish good habits and prevent negative behaviors from forming. 

It is important to have a plan in place to ensure that your dog is receiving the necessary training and attention they need to thrive. 

printable dog training plan template log

The free printable dog training plan template schedule available below provides a structured approach to training your dog, including tracking daily exercises and activities that can be customized to fit your dog’s individual needs.

By following this plan, you can help your dog develop positive behaviors, build trust and respect, and strengthen the bond between you and your furry friend. 

Remember, training your dog is a long-term commitment, and tracking your consistent effort and patience are key to achieving success.

As we’ve discussed, when it comes to dog training, consistency is key. 

As anyone who’s had a puppy can say, this is especially true when potty training your furry friend. 

It’s important to schedule regular training sessions at set intervals throughout the day to reinforce good behavior and establish a routine.

printable dog training plan template page

By tracking and sticking to a consistent schedule, your dog will begin to understand when it’s time to go outside and eliminate, reducing the likelihood of accidents in the house. 

It’s also important to remember that all dogs are different and may require more or less frequent training sessions. 

Use the free printable dog training plan template below to customize a training routine that works best for you and your pup.

Another potential aspect of effective dog training is to keep the training sessions short and focused.

Some dogs have short attention spans, and longer training sessions can lead to boredom, frustration, and decreased engagement.

Consider keeping the training sessions under 15 minutes, with breaks in between to allow the dog to rest and process what they have learned.

female dog trainer working with a cute puppy outside

In addition, adding new services like private lessons can be especially helpful in keeping the training focused and tailored to the specific needs of your dog. 

By keeping the dog training services sessions short and focused, you can potentially maximize the learning of your dog and achieve better results.

Consider incorporating this approach into your free file format printable dog training plan template schedule to help your dog reach their full potential.

Using positive reinforcement techniques is another effective way to train young puppies and adult dogs alike.

This approach focuses on rewarding desirable behavior instead of punishing undesirable behavior, which creates a more positive and enjoyable training experience for both your dog and you.

taking notes on the printable dog training plan template

When using positive reinforcement techniques, it’s important to track the reward your dog receives immediately after the desired behavior is exhibited. 

This could include tracking treats, praise, or playtime. 

By consistently reinforcing good behavior, your dog will quickly learn what is expected of them and become more motivated to repeat these behaviors corresponding with the positive reinforcement.

When it comes to dog training, incorporating obedience commands gradually with all family members is an important step in ensuring consistent behavior and proper communication with your four-legged furry friend.

This can be achieved by establishing a consistent routine and training schedule that involves everyone in the house.

printable dog training plan template notes

Start tracking everyone’s involvement with basic commands such as sit, stay, and come and track the progress as they gradually introduce more complex commands as your dog becomes more proficient. 

As we’ve covered, it’s important to use positive reinforcement techniques such as treats and praise to encourage good behavior – and track all family members’ participation.

As part of a comprehensive dog training plan, it is important to regularly track your dog’s progress. 

This will help you to assess your dog’s strengths and weaknesses and make adjustments to your training program as needed. 

One way to track progress is to use the free printable dog training plan template schedule offered below, which can help you keep track of your dog’s training sessions, goals, and achievements.

Additionally, as we’ve discussed, it is important to track and use positive reinforcement techniques and treats.

Consider a great toy, treat, or a bully stick, to encourage and reward your dog for their continued listening and overall good behavior.

By tracking these rewards you’ll create positive associations that you can help your dog enjoy the training process and be motivated to continue their great learning and overall behavioral improvement. 

Tracking, evaluating, and adjusting your dog’s training plan is essential for achieving long-term goals.

This allows you to assess your pup’s progress, identify areas that need improvement, and make necessary changes to their overall training plan.

Regular evaluation will also help you to determine if the training methods you are using are effective or if you need to switch to a different training approach. 

download the free printable dog training plan template

When adjusting your training plan, keep in mind your dog’s personality, behavior, and learning style.

It is also helpful to set realistic expectations and not rush the training process.

Remember, training your pup takes time, patience, and consistency.

By evaluating and adjusting your dog’s training plan, you can ensure that your best furry friend is on track to achieving their long-term puppy goals.

Life shouldn’t be all work with no play – whether you have two or four legs!

As a pet parent, it’s important to incorporate some fun activities into your furry friend’s training routine to keep you both motivated.

One way to do this is by visiting dog parks and celebrating your dog’s training success.

Dog parks provide a great opportunity for dogs to socialize and interact with other dogs, which can show off their new behavior and obedience skills.

dog training with a male trainer at the dog park

Additionally, celebrating your dog’s training success can help reinforce positive behavior and encourage them to continue behaving well.

This can be as simple as giving them verbal praise or a treat after they successfully complete a training task or just have fun with other dogs.

By tracking and incorporating fun activities like dog park visits and celebrating success into the overall training plan, you can create a positive and rewarding experience for both of you. 

To get you and your pup started on your training journey – simply download the free printable dog training plan template schedule below today!

printable dog training plan template pins 6

Final thoughts 

We hope you’ve found these tips on using a free printable dog training plan template schedule helpful for both you and your furry friend.

By following an amazing training plan, you can help ensure your dog receives consistent and effective training that may lead to their improved behavior and obedience skills.

With patience, dedication, and the help of this free printable, we hope you can strengthen the bond between you and your four-legged best friend while creating a happy, healthy life together.

Want more great basically dogs fun? Don’t miss a bark! Follow us on  Pinterest ,  Facebook , or  Instagram !

Are you welcoming a new pup or any aged dog into your home? Did you grab your free printable dog training plan template schedule?

Let me know in the comments!

RELATED POSTS: If you love free dog themed printables check out these related posts!

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Those puppy pics are adorable! So true with consistency in training is key.

Yes, I agree. Consistency is key with training!

Thanks for reading!

I wish I would have had this resource when my dogs were younger! I’m not sure they would do any good at it now. But I will definitely start this with the next ones!

I hope you’re able to use these printable dog training plan templates in the future.

I’ve always found dog training so intimidating and it’s been a barrier for getting a dog even though I really want one. I really appreciate how clearly you lay this all out! I’ll definitely be using those printables once we get a dog!

Hi Christine!

I’m so excited you found the training template clear and well laid out.

Thanks for laying this all out in one place and making it available for download. Lots of things to remember! My pup is a Black Mouth Cur and is having me realize how spoiled I was with my Pitbull before. He’s a wonderful loyal guy but a stubborn breed and I’ve had to commit to these principles regularly

You are most welcome! I’m glad you like the printable. Best of luck training your Black Mouth Cur!

This is very cool, I’m sure it will help me a lot in the future. As I’m still waiting for my new dog and first one haha. Thank you for sharing!

Hi Fransic!

When you get your new dog I hope you’re able to use this dog training template.

I definitely need this! My dog’s current level of training can best be described as controlled chaos – and the’s five!

LOL! Sometimes, dog training can be totally controlled chaos. I hope you’re able to enjoy this free printable.

This is going to be such a huge help for anyone trying to train their dog. It’s so much more difficult than you think if you’re a newbie.

Yes! I was lucky my husband is a K9 officer and has experience with dog training because I was clueless when we adopted our rescue pup 12 years ago. There is a learning curve for sure!

thanks for the great training tips. my sister just got a new dog so I’ll share these with her.

Hi Heather!

I hope your sister enjoys the training printable.

This is a great idea! If I had a dog i’d be using these. Now, if you make one for cats…

Hi Richard!

I’m glad you liked the free printable dog training plan template. I’m not sure how well it would transfer over for cat training – LOL!

Excellent tool. I wouldn’t know where to start training a puppy, this is well thought out and extremely helpful. Using this alongside some professional lessons will do the trick for sure.

Hi Karletta!

I’m excited you found the printable dog training plan an excellent tool.

Oohhh…not yet for me. I believe in the next 3 years, I should be having a dog with me.

Hi Ntensibe!

I hope you’re able to use this free printable when you adopt your new dog in a few years.

thank you for this tool

You are most welcome. I hope you like the printable dog training plan.

This free printable dog training plan template will be so useful! It will help with consistency and get the results wanted with my new pup! Thanks!

You are most welcome! I’m so excited you found the printable useful.

The template is an excellent idea. My brother will definitely make good use of this with his dog.

I hope your brother is able to use the dog training printable.

Thanks for sharing it with him and reading!

Yes, it is important to schedule that play time. Dogs love it and it’s good for us too.

Yes! I agree – playtime is so important for dogs. All work and no play isn’t any fun for anyone!

This is so helpful for furmoms like me. Will take your advice and start doing consistent daily obedience training. We actually have a 3-month-old puppy who’s not yet potty trained.

Hi Clarice!

I hope you’re able to utilize this dog training plan printable with your new puppy.

Happy training and thanks for reading!

This is exactly what I needed to work with my new dog on training. She is super smart and loves working on new skills. Thank you for this valuable resource!

I sadly lost my dog last month. I don’t know how soon I’ll be getting another one, but I’m definitely using this list for training.

Having a well-trained dog is key to a happy home. This free printable dog training packet is perfect for anyone adopting a puppy or even an old dog to be sure proper training is done. Great tips!

These dog training plan templates are so helpful – and thank you for making them free! There is so much to think about when getting a new dog and these make everything easier.

I’m so glad you like the dog training plan template. I hope you and your pup enjoy!

Thank you for these tips and the printable! It is so handy and useful!

I’m so glad you like the training printable! Thanks for reading!

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The Modern Dog Trainer

Business Templates for Dog Trainers

Digital downloads to help you organize your dog training business and reduce your workload.

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Webinar + 10 templates for emails, intake forms, and a new client welcome packet to get your business running quickly and smoothly.

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Dog Training Weekly Homework Packet for Clients

Free digital downloads for dog trainers, behavior modification dog training case study template (free).

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The Anatomy of a Website Page Designed for User Experience and SEO (FREE)

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In this PDF, I break down what I look for in a website to ensure ease of use for visitors and optimization for search engines.

Dog Training Business Accounting Template (FREE)

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Table of Contents Hide

What is a dog training business plan .

  • #1. Executive Summary    

#2. Company description

#3. market analysis, #4. competitive analysis, #5. sales and marketing strategy, #6. financial plan, #7. appendix , is dog training business profitable, how do i start a successful dog training business, can dog training be a side hustle, how do trainers get clients, how do i market myself as a dog trainer, how do dog trainers stand out, finding it difficult to create a dog training plan yourself, final thoughts, what kind of dog trainers make the most money, how do i train my dog to succeed, what are the three main methods of dog training.

If you can picture the number of dog owners that stay in the UK, then you will understand that the dog training industry can be a tough one. However, do not be discouraged about getting paid for doing what you love most. Instead, you should come prepared to maintain a striking balance with the competition. The only way you can achieve this is by getting a professional business plan. In this guide, we have created a working template that can help you create a UK dog training business plan. We will also discuss some basics of running a dog training business to help you start on the right foot. 

Just in case you don’t feel the need to write one yourself, you can opt-in for our pre-made exclusive MBA standard dog training business plan.

A business plan is a living document that is responsible for outlining your business goals and then telling you how to achieve them. It is called a “living document” because it is not like the normal documents you get and store safely; it is a document you will constantly need to check and make a few changes when necessary. Being a dog trainer takes more than just knowledge of clicker training and being a lover of dogs; it has more to it, especially when you wish to make a living from it.  

Having a business plan will also help make your business credible, especially when you need any form of financial support from the bank or an individual investor. When they analyse what your plans and business ideas entail, they will be able to decipher how unique you are compared to other competitors. Once you work hand in hand with your plan, you will have a hard time figuring out your next course of action. Having known this, let’s look at how you can construct a winning UK dog training business plan using our template below. 

How to Write a Dog Training Business Plan

A proper business plan appears in sections or bits, and from there, each section is then explained according to the specifications of the company involved. You might have had a hard time trying to create a plan in the past, but this template has proven to be different. This self-explanatory template we have created will serve as a guide that can help you create a UK dog training business plan with ease. Without further ado, let’s go into details.

#1. Executive Summary     

Your executive summary , being the first section your readers will see, should provide an introduction to your business. The main goal of this section is to engage your reader by explaining the kind of services you offer and how you offer them. You should also include a brief summary of all the sections that will appear in your business plan. Talk about your competitors, marketing, management team and target market. 

This is where you will give an in-depth explanation of the business. Tell your readers about your company’s history and how you started your dog training business. You should also specify the type of dog training business services you offer. Are you a trainer for service dogs, scent work dogs, protection dogs or all? 

Before writing the market analysis of your dog training business plan, you should research thoroughly on your market. Any information that you provide here should be clear and accurate. It should show your readers how well you understand your market and how you can take advantage of that to make your business grow. You can also include a little information about your customer here and how you intend to serve them well.

Your competitive analysis is also another piece of research that needs to be carried out in your industry. Every business has a competitor, and to get ahead of them, you need to research them to know what they do best. You should also know their strengths and weaknesses. Also, discover how well they serve customers and then include the full details here. Lastly, tell your readers what makes your business unique and special compared to theirs.

A proper marketing plan should cover your product, price, place, and promotion. The essence of formulating a marketing plan is to increase sales with your potential clients and also create awareness for your company. In this section, you will need to tell your readers how you intend to attract customers and what your marketing plan entails. 

Your financial plan is also a crucial part of any business plan, especially when seeking financial support from lenders or investors. It is essential that you include an income statement, balance sheet, and cash flow statement in this section of your plan. This information should clearly analyse your financial projections and how you intend to make profits over a given period.

Lastly, this section should contain supporting documents that will make your plan more valid and compelling to me to add any licence, certification, or qualifications in this section of your business plan.

Running a dog training business can be really lucrative especially when you’re being consistent with the process. You can also make lots of large returns from owning this type of business. You need little maintenance and more of your skills. 

Starting a successful dog training programme is not as hard as keeping to the rules that will make you successful. If you want to run a successful dog training business, you should be ready to market your services either by referrals or word of mouth. When you receive gigs from time to time, then it means you are running a successful business. 

No matter what you wish to do with your dog training talent, whether as a life-long career or a change of pace or a fun side hustle, it does not matter because the dog training industry is flexible enough to accommodate anything. The most important fact is that you should always stick to satisfying your clients and always stick to time. 

To generate clients that can request your dog training services, there are some options you can take to ensure it happens. The first thing is to open your other social media platforms and try to manage your SEO and make use of hashtags. You can also use some veterinarians’ referrals; partner with a local non-pet business or a shelter; or even meet clients at festivals, among others. 

When it comes to every business, you need to take extra care in planning your marketing strategies and your dog training business is not an exception. Marketing yourself as a dog trainer can draw attention and a great customer base to your business and thus enhance profits. To market yourself, you need to pick a brand name, create and personalize your brand, define your products and market your services to the right audience. 

You can stand out from every other dog trainer by acquiring what they do not have. This can be through special skills, qualifications, unique dog training services, licenses or any standard of knowledge or experience. 

Most people won’t tell you this, but creating a business plan can be fun and daunting at the same time, especially when it’s your first time trying. 

But because time waits for no man, you have to take the easier route out, and for this reason, we have created a ready-made dog training business plan for your convenience. 

Over the years, businessyield consult has specialised in creating professional business plans and, so far, has helped millions of businesses stand on their feet, and we are happy to help you too. Get started here .

The dog training business can yield you a thriving income if managed and handled efficiently. The number one way to start the process is by having a business plan that can help you outline your plans and help keep track of them till growth is ensured. When constructing your UK dog training business plan, it is best to refer back to our unique template above for a proper guide. Remember that you should always keep track of your business plan to keep your dog training business afloat from other competitors.  

Every business has diverse niches, including the dog training business. And some types of these dog training niches tend to be more profitable than others. Some of these popular niches include trainers for service dogs, scent work dogs and protection dogs. These training niches can attract a huge profit for you. 

To train your dog effectively to produce more actionable results there are some attributes you should emulate. Some of these tips include being consistent with reinforcement, practising in different environments, using positive reinforcement, taking time to study behavioural science, understanding their body language and knowing when to take a break from training. 

There are popular methods you can employ while training your dog, and they include the traditional dominance method, the scientific method and the positive reinforcement method. 

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The Unique Burial of a Child of Early Scythian Time at the Cemetery of Saryg-Bulun (Tuva)

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Pages:  379-406

In 1988, the Tuvan Archaeological Expedition (led by M. E. Kilunovskaya and V. A. Semenov) discovered a unique burial of the early Iron Age at Saryg-Bulun in Central Tuva. There are two burial mounds of the Aldy-Bel culture dated by 7th century BC. Within the barrows, which adjoined one another, forming a figure-of-eight, there were discovered 7 burials, from which a representative collection of artifacts was recovered. Burial 5 was the most unique, it was found in a coffin made of a larch trunk, with a tightly closed lid. Due to the preservative properties of larch and lack of air access, the coffin contained a well-preserved mummy of a child with an accompanying set of grave goods. The interred individual retained the skin on his face and had a leather headdress painted with red pigment and a coat, sewn from jerboa fur. The coat was belted with a leather belt with bronze ornaments and buckles. Besides that, a leather quiver with arrows with the shafts decorated with painted ornaments, fully preserved battle pick and a bow were buried in the coffin. Unexpectedly, the full-genomic analysis, showed that the individual was female. This fact opens a new aspect in the study of the social history of the Scythian society and perhaps brings us back to the myth of the Amazons, discussed by Herodotus. Of course, this discovery is unique in its preservation for the Scythian culture of Tuva and requires careful study and conservation.

Keywords: Tuva, Early Iron Age, early Scythian period, Aldy-Bel culture, barrow, burial in the coffin, mummy, full genome sequencing, aDNA

Information about authors: Marina Kilunovskaya (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Vladimir Semenov (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Varvara Busova  (Moscow, Russian Federation).  (Saint Petersburg, Russian Federation). Institute for the History of Material Culture of the Russian Academy of Sciences.  Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail:  [email protected] Kharis Mustafin  (Moscow, Russian Federation). Candidate of Technical Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Irina Alborova  (Moscow, Russian Federation). Candidate of Biological Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Alina Matzvai  (Moscow, Russian Federation). Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected]

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Savvino-storozhevsky monastery and museum.

Savvino-Storozhevsky Monastery and Museum

Zvenigorod's most famous sight is the Savvino-Storozhevsky Monastery, which was founded in 1398 by the monk Savva from the Troitse-Sergieva Lavra, at the invitation and with the support of Prince Yury Dmitrievich of Zvenigorod. Savva was later canonised as St Sabbas (Savva) of Storozhev. The monastery late flourished under the reign of Tsar Alexis, who chose the monastery as his family church and often went on pilgrimage there and made lots of donations to it. Most of the monastery’s buildings date from this time. The monastery is heavily fortified with thick walls and six towers, the most impressive of which is the Krasny Tower which also serves as the eastern entrance. The monastery was closed in 1918 and only reopened in 1995. In 1998 Patriarch Alexius II took part in a service to return the relics of St Sabbas to the monastery. Today the monastery has the status of a stauropegic monastery, which is second in status to a lavra. In addition to being a working monastery, it also holds the Zvenigorod Historical, Architectural and Art Museum.

Belfry and Neighbouring Churches

dog training business plan template

Located near the main entrance is the monastery's belfry which is perhaps the calling card of the monastery due to its uniqueness. It was built in the 1650s and the St Sergius of Radonezh’s Church was opened on the middle tier in the mid-17th century, although it was originally dedicated to the Trinity. The belfry's 35-tonne Great Bladgovestny Bell fell in 1941 and was only restored and returned in 2003. Attached to the belfry is a large refectory and the Transfiguration Church, both of which were built on the orders of Tsar Alexis in the 1650s.  

dog training business plan template

To the left of the belfry is another, smaller, refectory which is attached to the Trinity Gate-Church, which was also constructed in the 1650s on the orders of Tsar Alexis who made it his own family church. The church is elaborately decorated with colourful trims and underneath the archway is a beautiful 19th century fresco.

Nativity of Virgin Mary Cathedral

dog training business plan template

The Nativity of Virgin Mary Cathedral is the oldest building in the monastery and among the oldest buildings in the Moscow Region. It was built between 1404 and 1405 during the lifetime of St Sabbas and using the funds of Prince Yury of Zvenigorod. The white-stone cathedral is a standard four-pillar design with a single golden dome. After the death of St Sabbas he was interred in the cathedral and a new altar dedicated to him was added.

dog training business plan template

Under the reign of Tsar Alexis the cathedral was decorated with frescoes by Stepan Ryazanets, some of which remain today. Tsar Alexis also presented the cathedral with a five-tier iconostasis, the top row of icons have been preserved.

Tsaritsa's Chambers

dog training business plan template

The Nativity of Virgin Mary Cathedral is located between the Tsaritsa's Chambers of the left and the Palace of Tsar Alexis on the right. The Tsaritsa's Chambers were built in the mid-17th century for the wife of Tsar Alexey - Tsaritsa Maria Ilinichna Miloskavskaya. The design of the building is influenced by the ancient Russian architectural style. Is prettier than the Tsar's chambers opposite, being red in colour with elaborately decorated window frames and entrance.

dog training business plan template

At present the Tsaritsa's Chambers houses the Zvenigorod Historical, Architectural and Art Museum. Among its displays is an accurate recreation of the interior of a noble lady's chambers including furniture, decorations and a decorated tiled oven, and an exhibition on the history of Zvenigorod and the monastery.

Palace of Tsar Alexis

dog training business plan template

The Palace of Tsar Alexis was built in the 1650s and is now one of the best surviving examples of non-religious architecture of that era. It was built especially for Tsar Alexis who often visited the monastery on religious pilgrimages. Its most striking feature is its pretty row of nine chimney spouts which resemble towers.

dog training business plan template

Location approximately 2km west of the city centre
Website Monastery - Museum -

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  1. Create a Winning Dog Training Business Plan

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  1. Dog Training Business Plan Template [Updated 2024]

    Dog Training Business Plan Template. Over the past 20+ years, we have helped over 2,000 entrepreneurs and business owners create business plans to start and grow their dog training businesses. On this page, we will first give you some background information with regards to the importance of business planning.

  2. Dog Training Business Plan Template (2024)

    Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for Wagging Tails Dog Training Center. The breakout of the funding is below: Kennel and office space build-out: $20,000. Kennel equipment, dog training supplies, and materials: $10,000.

  3. Dog Trainer: get a solid business plan (pdf example)

    When we built and designed our business plan for a dog training business, we made sure to set it up correctly. It's made up of 5 sections (Opportunity, Project, Market Research, Strategy and Finances). 1. Market Opportunity. The section at the beginning is called "Market Opportunity."

  4. Dog Training Business Plan Template [Updated 2024]

    Dog Training Business Plan Template. If you want to start a successful dog training business or expand your current dog training services, you need a business plan. Fortunately, you're in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of dog training business plans. ...

  5. Dog Training Business Plan Template (Free)

    It serves as a roadmap, enabling you to outline your objectives, vision, and strategies for your enterprise. To craft a compelling plan with ease and precision, feel free to utilize our dog trainer business plan template. Additionally, our specialists are on standby to provide a free review and refinement of your plan.

  6. The #1 Dog Training Business Plan Template & Guidebook

    How to Write a Dog Training Business Plan in 7 Steps: 1. Describe the Purpose of Your Dog Training Business. The first step to writing your business plan is to describe the purpose of your dog training business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

  7. How to Write a Dog Training Business Plan

    1. Write an Executive Summary. All business plans start with an executive summary, which is like a quick rundown of your entire business plan. The executive summary should be brief yet detailed enough to give the reader a general understanding of how you hope to run a successful dog training business. An executive summary includes: Your mission ...

  8. Dog Trainer Business Plan Template

    Starting a dog training business requires careful planning and strategy. With the Dog Trainer Business Plan Template, you can:- Clearly outline your business goals, mission, and vision for potential investors or funding- Strategize marketing and sales tactics to attract clients and grow your customer base- Project financial forecasts and budgeting to ensure a sustainable and profitable ...

  9. How to Write a Dog Training Business Plan

    Financial Analysis. The next step in writing a dog training business plan is completing your financial analysis. It is really just an informed guess of what your future looks like financially. In ...

  10. How to write a business plan for a dog training school?

    Hiring a business plan writer to write your dog training school's business plan Outsourcing your dog training school business plan to a business plan writer can also be a viable option. Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors.

  11. How to Start a Dog Training Business: A Step-by-Step Guide

    A Fictitious Business Plan Example for a Dog Training. Note: The sample below offers an overview of a business plan. A professional plan will consist of multiple pages and detailed information and analysis. Fictitious Sample Business Plan for "Paws & Whistles Dog Training Academy" Executive Summary. Business Name: Paws & Whistles Dog ...

  12. How to Start a Dog Training Business: A Complete Guide

    If you're considering a career that merges pets and business, starting your own dog training business is a great option to consider. According to Business Insider, pet care is a "recession-proof industry."Even better for business, 7 in 10 Millennials are pet owners - showing the pet industry isn't slowing down any time soon. All that said, dog training isn't exactly an easy field ...

  13. Dog Training Business Plan Sample [2024]

    Download Dog Training Business Plan Sample in pdf. Professional OGS capital writers specialized also in themes such as start a dog daycare business, start a dog walking business, starting a horse boarding business, business plan for horse training, dog boarding facility business plan, start pet photography business and many others.

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    14-Page Dog Training Business Plan Template. A fill-in-the-blank business plan for solo dog trainers starting their own businesses. While there are many business plan templates available for free on the web, none of them are built for the specific needs of a solo dog training business owner starting out without a facility or employees.

  15. Dog Obedience School Business Plan Example

    Free business plan template. A fill-in-the-blank template designed for business owners. Download Now. Sample Plans. ... Instead of training the dog, Tri C works on training the owners on how to train the dog, as well as help to establish clear lines of communication between the dog and the owner. Establishing clear communication with the dog ...

  16. Dog Training Business Plan [Sample Template]

    A Sample Dog Training Business Plan Template 1. Industry Overview. According to statistics, the united states of America has more than 77.5 million dogs, with the number projected to grow each year. This has also caused an increase in demand for dog training services.

  17. Free Printable Dog Training Plan Template to Download

    Create Dog Training Sessions with Clear Goals. 2. Positive Reinforcement With Basic Commands Helps Untrained Dog. 3. Plan for Consistent Daily Obedience Training for New Puppy or Adult Dog. 4. Schedule Time Intervals for Potty Training Sessions. 5. Consider Private Lessons and Short Training Sessions.

  18. Templates

    Dog Training Business Accounting Template (FREE) This free business accounting template from Xero allows you to input transactions, track growth and sales, and better understand your profitability as a business. Don't forget to customize the categories to your match your business' services/products! Click the button below to view the ...

  19. DOG TRAINING BUSINESS PLAN: Template & Best UK Practices

    In this guide, we have created a working template that can help you create a UK dog training business plan. We will also discuss some basics of running a dog training business to help you start on the right foot. Just in case you don't feel the need to write one yourself, you can opt-in for our pre-made exclusive MBA standard dog training ...

  20. Transport in Zvenigorod

    Zvenigorod is located in 50km from Moscow and has very good transport connection with Moscow. Zvenigorod Railway Station Zvenigorod Railway Station is located far from the city centre. To get to the centre from the railway station, take bus No. 23 or No. 51.

  21. The Unique Burial of a Child of Early Scythian Time at the Cemetery of

    Burial 5 was the most unique, it was found in a coffin made of a larch trunk, with a tightly closed lid. Due to the preservative properties of larch and lack of air access, the coffin contained a well-preserved mummy of a child with an accompanying set of grave goods. The interred individual retained the skin on his face and had a leather ...

  22. Ewf b.v East West Forwarding

    EWF B.V EAST WEST FORWARDING. Edelveis, Right Entrance, 2nd Floor Davidkovskaja, 121352 Moscow, Russia. Phone: +7 495 938-99-66; Mobile: +7 495-997-0977

  23. Savvino-Storozhevsky Monastery and Museum

    Zvenigorod's most famous sight is the Savvino-Storozhevsky Monastery, which was founded in 1398 by the monk Savva from the Troitse-Sergieva Lavra, at the invitation and with the support of Prince Yury Dmitrievich of Zvenigorod. Savva was later canonised as St Sabbas (Savva) of Storozhev. The monastery late flourished under the reign of Tsar ...