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Clothing Line Business Plan Template

Written by Dave Lavinsky

Clothing Line Business Plan

You’ve come to the right place to create your clothing line business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their clothing line.

Clothing Line Business Plan Template & Example

Below is a template to help you create each section of your Clothing Brand Business Plan.

Executive Summary

Business overview.

Posh Sophisticate is an emerging clothing line start-up that is geared towards female professionals between the ages of 26 – 64. The clothing line is designed to be everyday work essentials with a modern and trendy flair, appropriate for the office or afterwards for cocktails. The clothing is designed for the modern woman who has a busy professional career and engaging social life.

Posh Sophisticate is the brainchild of Boston native and Paris-trained fashion designer, Marla Worthington. Now living in New York, Marla has taken her decades of apprenticeship and design to develop her own unique and trendy clothing line, while maintaining the style and sophistication required of a professional woman.

The Posh Sophisticate clothing line is suitable for women of all ages and body types. No matter what status level or background, there is a professional look suitable and affordable for any female. The Posh Sophisticate clothing line can be found at major retail department stores around the United States.

Product Offering

The following are the Posh Sophisticate clothing line items:

Customer Focus

The Posh Sophisticate clothing line will focus on professional women in the United States working in urban cities that regularly shop at large retail department stores such as Macy’s, Dillard’s, Nordstrom, or Bloomingdale’s.

Management Team

The Posh Sophisticate clothing line will be led by President & Founder, Marla Worthington and the CFO, Kimberly Fornell. Because they are a startup clothing line, they have decided to outsource the manufacturing and distribution of all clothing items to a third party manufacturing warehouse located in New York City.

Success Factors

Posh Sophisticate will be able to achieve success by offering the following competitive advantages:

  • Posh Sophisticate will pride itself in using high quality material at affordable prices. They have been able to negotiate with U.S. based suppliers that are able to manufacture their design concepts at an affordable price.
  • Posh Sophisticate’s designs are trendy, affordable, professional, and classy. They aim to be known for its unique and flattering styles that can be worn at work or afterwards during happy hour.

Financial Highlights

Posh Sophisticate is seeking $1,000,000 in debt financing to launch its clothing line. The funding will be dedicated for the manufacture and distribution of the clothing line. Funding will also be dedicated towards the advertising agency and law firm on retainer. The breakout of the funding is below:

  • Manufacture and distribution: $500,000
  • Advertising agency in charge of promotions: $300,000
  • Law firm retainer: $100,000
  • Working capital: $100,000

financial projection clothing line business

Company Overview

Who is posh sophisticate clothing line.

Posh Sophisticate is an up and coming clothing line tailored toward female professionals between the ages of 26 – 64. From the mind of creator and fashion designer Marla Worthington, Posh Sophisticate is a breath of fresh air that sets itself apart from the traditional attire usually available to professional women. The clothing line of Posh Sophisticate does not include drab pant suits or unflattering dresses; the clothes are modern and trendy yet sophisticated enough to be seen in the executive boardroom. The clothing line is geared towards women who work in an office setting who want to dress in clothes that allow them to feel trendy while maintaining the utmost professionalism.

Posh Sophisticate Clothing Line History

Marla Worthington has been in the fashion industry for over three decades. She worked at Bloomingdale’s in Boston during her high school years as a stock girl and cashier. She kept the job while attending Boston College, eventually becoming a window dresser and was in charge of the mannequin displays of the Donna Karan and Carolina Herrera brands. It was while she was an undergraduate that Marla found her passion and decided that she wanted to dedicate her life to designing women’s clothes. After earning her Bachelor of Arts degree, Marla packed up everything she had and moved to France to attend the Paris Fashion Institute. Upon completion of the school, Marla was able to apprentice with a few of Paris’ top fashion designers and was able to travel to fashion shows all over the world – from Paris to Milan, Singapore, Hong Kong, and New York.

The business of fashion proved to be intimidating, but Marla continued to pursue her passion. She moved to New York in 2010 and rented a small studio loft where she could focus her attention on designing and branding her clothing line.

Through a business acquaintance, Marla was introduced to an angel investor who has committed to investing $500,000 to help Marla launch her clothing line. The funding will be used as initial equity to obtain a business start up loan.

Since incorporation, Posh Sophisticate has achieved the following milestones:

  • Registered and trademarked the Posh Sophisticate brand, logo, and limited liability corporation.
  • Hired a branding and design company to professionally design the logo, website, price tags, clothing tags, social media and promotional ads.
  • Approached and received Letters of Intent from retail stores such as Bloomingdale’s, Nordstrom, Dillard’s, and Macy’s for the department stores to allow a small display of the Posh Sophisticate clothing line.
  • Held a focus group for women between the ages of 26 – 64 to receive feedback on the designs of Posh Sophisticate. Marla displayed ten of her clothing pieces and the ladies offered feedback and critique.

Posh Sophisticate’s Products

The following will be the available items of the Posh Sophisticate Clothing Line:

Industry Analysis

The rising demand for high-end clothing, accessories and jewelry has benefited the fashion industry. For designers, demand from retail trade operators is a crucial factor for success. Demand from retail trade is expected to increase over the next five years.

Social media and mobile apps have also contributed to industry growth over the past five years. Websites such as Pinterest and e-commerce platforms such as Etsy enable smaller designers to both showcase their designs and draw potential new clients.Moreover, the increasing number and popularity of fashion blogs have also helped industry operators. The growing number of fashion blogs enable smaller designers to gain exposure and attract new clientele.

The industry will also benefit from rising disposable income and increased consumer confidence; it will also be aided by downstream apparel manufacturing industries. As consumers demand trendier yet reasonably priced items, department stores will continue collaborating with designers to create product lines with mass appeal.

Customer Analysis

Demographic profile of target market.

Posh Sophisticate will target the working professional female in the United States between the ages of 26 – 64. The women will work in an office setting and come from a variety of backgrounds. They can be at their first job right out of college or near retirement. They can be the administrative assistant who greets you when you first arrive at an office or they could be the CEO and President of a large company.

The precise demographics for the Posh Sophisticate Clothing Line are:

TotalPercentFemaleFemale Percent
Total population327,167,439(X)166,049,288(X)
AGE
25 to 29 years23,320,7027.10%11,451,2256.90%
30 to 34 years22,023,9726.70%10,912,5206.60%
35 to 39 years21,571,3026.60%10,780,5186.50%
40 to 44 years19,927,1516.10%10,026,8906.00%
45 to 49 years20,733,4406.30%10,479,6466.30%
50 to 54 years20,871,8046.40%10,605,3086.40%
55 to 59 years21,624,5416.60%11,108,9926.70%
60 to 64 years20,662,8216.30%10,782,4106.50%
65 to 69 years17,107,2885.20%9,051,4075.50%
70 to 74 years13,464,0254.10%7,242,4784.40%
75 to 79 years9,378,5122.90%5,182,6973.10%
80 to 84 years6,169,4411.90%3,577,8792.20%
85 years and over6,303,8481.90%4,077,7552.50%

Customer Segmentation

Posh Sophisticate will primarily target the following customer profiles:

  • Female consumers looking for the trendiest in latest fashion that is appropriate for work.
  • Young professionals in their 20’s or 30’s.
  • Professional women in their 40’s up to their early 60’s.
  • Women who regularly shop in large department stores such as Macy’s, Dillard’s, Bloomingdale’s or Nordstrom.

Competitive Analysis

Direct and indirect competitors, donna karan new york.

Donna Karan New York is one of the clothing lines by famed fashion designer, Donna Karan. A native of Queens, New York, Donna Karan is also known for her other clothing label, DKNY. Donna Karan launched her first collection “Seven Easy Pieces” in 1984 that consisted of a bodysuit, a tailored jacket, a skirt, pants, a cashmere sweater, a leather jacket, and an evening look. The idea behind the collection was that women could create infinite combinations with easy-to-wear garments to take them from daytime looks to evening looks without sacrificing elegance. Donna Karan is the epitome of New York energy and attitude for the powerful and elegant woman. The label has grown into a global powerhouse and is an icon in American fashion design.

Donna Karan New York clothing line can be purchased online or in a boutique store in larger cities. The collection can also be found in major department stores throughout the United States.

Ann Taylor has been a staple for the modern career woman for decades. Founded in 1954, Ann Taylor and its sister company LOFT, provides classic tailored styles with a wide range of crisp button-downs and sharp business suits. Early in its inception, Ann Taylor became the go-to destination for professional women and set several styles on the map. In the 1960’s and 1970’s, Ann Taylor was one of the first to sell tailored professional trousers and pants as more and more women entered the workplace. In the 1980’s, the power business suit emerged and became a status staple for the most ambitious female professionals. Ann Taylor LOFT was created to appeal to the younger professional women who were budget-conscious and required a more trendy business look. The Ann Taylor clothing line can be found at a retail store of its name around the country or purchased online. Today, Ann Taylor is owned by Ascena Retail Group who acquired the brand in 2015.

Express, Inc. is an American fashion retailer that caters to young men and women. Express is known as a fashion-forward apparel and brand that sells everyday wardrobe essentials to the latest trends. Women and men of all walks of life can find something at an Express store. They carry a large selection of professional business attire, as well as jeans, dresses, outerwear, and casual attire. Known for being trendy and fashionable, Express is seen as a go-to destination for anyone wanting the latest and trendiest clothing. Founded in 1980, it first opened up as Limited Express in Chicago and only sold women’s clothing. In 2001, Express expanded to include a men’s fashion line. Today, Express operates over 600 stores in the United States, Puerto Rico, Mexico, Costa Rica, Panama, El Salvador, and Guatemala.

Competitive Advantage

Posh Sophisticate will be able to offer the following advantages over their competition:

Operations Plan

The following will be the operations plan for the Posh Sophisticate clothing line.

Operation Functions:

  • Marla Worthington will act as President & Founder of Posh Sophisticate, LLC. She will be providing oversight of the design and distribution warehouse located in New York.
  • Marla has decided to hire an outside manufacturing company to manufacture each piece of clothing. As a startup clothing line, Marla believes by hiring an outside manufacturing company that already has the equipment and personnel needed, it will be less for her to manage.
  • Kimberly Fornell is the clothing line’s CFO. She will be in charge of all business expenditures and tax obligations.
  • Marla also has a law firm on retainer to provide legal guidance and business filings for the clothing line. They have been tasked with all limited liability corporation state and federal requirements as well as permitting and licensing.

Milestones:

Posh Sophisticate will have the following milestones complete in the next six months.

3/1/202X – Finalize manufacturing agreement with manufacturing company

3/15/202X – Execute advertising agency contract

4/1/202X – Finalize contracts with large retail department stores

5/1/202X – Review first batch of manufactured clothing

5/15/202X – Review first round of advertising campaign and provide feedback

6/15/202X – Launch advertising campaign via social media, magazines, media, and billboards

9/1/202X – Posh Sophisticate clothing line is available to purchase at large retail department stores

Marketing Plan

Brand & value proposition.

Posh Sophisticate will offer the unique value proposition to its clientele:

  • Professional and trendy attire uniquely tailored and suitable for women ages 26 – 64.
  • Each piece of clothing is made with high quality materials that is priced competitively with competing clothing lines, yet not intimidating to the average income.
  • Classic styles with a unique and modern flair that is appropriate in the office setting or for drinks afterward.

Promotions Strategy

The promotions strategy for Posh Sophisticate is as follows:

Professional Media Campaign

Marla Worthington has hired a professional advertising agency based in New York who has extensive experience in the launch and advertising campaign of emerging brands. The advertising agency has developed numerous print ads for fashion magazines, commercial spots to be aired on major networks, and billboard advertisements aimed at getting the most maximum exposure in large urban areas of U. S. cities.

Social Media

The advertising agency has also been tasked with launching an aggressive social media platform for Posh Sophisticate. The clothing line will have a Facebook, Twitter, and Instagram account with professionally photographed images and posts. There will be a number of sponsored Facebook and Instagram posts.

Brand Ambassadors

Posh Sophisticate will partner with young professionals who have a social media following of more than 100,000. The brand ambassadors will post themselves wearing Posh Sophisticate items and tag the account so that they gain exposure through their legion of followers. The brand ambassadors receive compensation based on the number of likes or followers gained through their Posh Sophisticate posts.

The pricing of the Posh Sophisticate clothing line will be moderate and on par with competitors so customers feel they receive value when purchasing their items.

Posh Sophisticate will be led by its founder Marla Worthington. While she has decided to outsource the manufacturing, marketing, and legal, her and her CFO will oversee the clothing line.

Marla Worthington, President & Founder

Marla Worthington has been in the fashion industry for over three decades. She worked at Bloomingdale’s in Boston during her high school years as a stock girl and cashier. She kept the job while attending Boston College, eventually becoming a window dresser and was in charge of the mannequin displays of the Donna Karan and Carolina Herrera brands. It was while she was an undergraduate that Marla found her passion and decided that she wanted to dedicate her life to designing women’s clothes. After earning her Bachelor of Arts degree, Marla packed up everything she had and moved to France to attend the Paris Fashion Institute. Upon completion of the school, Marla was able to apprentice with a few of Paris’ top fashion designers and was able to travel to fashion shows all over the world – from Paris to Milan, Singapore, Hong Kong, and New York. After returning to New York, she was introduced to an angel investor that has agreed to provide the equity required in order to obtain a startup business loan.

Kimberly Fornell, CFO

Kimberly Fornell is the CFO for Posh Sophisticate, LLC. She has over 20 years of accounting and tax experience and is a licensed CPA in the state of New York. Kimberly has worked with numerous Fortune 500 companies providing accounting oversight and filing all of the company’s tax returns and filings. Kimberly’s accounting and tax knowledge combined with her extensive experience in the corporate world will set up the Posh Sophisticate clothing line for success.

Financial Plan

Key revenue & costs.

The revenue drivers for the Posh Sophisticate clothing line will be the merchandise sold at the major retail stores. The line will consist of everyday women’s clothing staples – blouses, sweaters, pants, skirts, dresses, and coats.

The cost drivers will be the cost of manufacturing and distributing the clothing items. Other cost drivers will be the law firm on retainer and the New York advertising agency. Marla Worthington and Kimberly Fornell have priced all expenses to be 70% of revenues.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Items Sold Per Month: 800
  • Average Item Cost: $85.00

Financial Projections

Income statement.

FY 1FY 2FY 3FY 4FY 5
Revenues
Total Revenues$360,000$793,728$875,006$964,606$1,063,382
Expenses & Costs
Cost of goods sold$64,800$142,871$157,501$173,629$191,409
Lease$50,000$51,250$52,531$53,845$55,191
Marketing$10,000$8,000$8,000$8,000$8,000
Salaries$157,015$214,030$235,968$247,766$260,155
Initial expenditure$10,000$0$0$0$0
Total Expenses & Costs$291,815$416,151$454,000$483,240$514,754
EBITDA$68,185 $377,577 $421,005 $481,366 $548,628
Depreciation$27,160$27,160 $27,160 $27,160 $27,160
EBIT$41,025 $350,417 $393,845$454,206$521,468
Interest$23,462$20,529 $17,596 $14,664 $11,731
PRETAX INCOME$17,563 $329,888 $376,249 $439,543 $509,737
Net Operating Loss$0$0$0$0$0
Use of Net Operating Loss$0$0$0$0$0
Taxable Income$17,563$329,888$376,249$439,543$509,737
Income Tax Expense$6,147$115,461$131,687$153,840$178,408
NET INCOME$11,416 $214,427 $244,562 $285,703 $331,329

Balance Sheet

FY 1FY 2FY 3FY 4FY 5
ASSETS
Cash$154,257$348,760$573,195$838,550$1,149,286
Accounts receivable$0$0$0$0$0
Inventory$30,000$33,072$36,459$40,192$44,308
Total Current Assets$184,257$381,832$609,654$878,742$1,193,594
Fixed assets$180,950$180,950$180,950$180,950$180,950
Depreciation$27,160$54,320$81,480$108,640 $135,800
Net fixed assets$153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS$338,047$508,462$709,124$951,052$1,238,744
LIABILITIES & EQUITY
Debt$315,831$270,713$225,594$180,475 $135,356
Accounts payable$10,800$11,906$13,125$14,469 $15,951
Total Liability$326,631 $282,618 $238,719 $194,944 $151,307
Share Capital$0$0$0$0$0
Retained earnings$11,416 $225,843 $470,405 $756,108$1,087,437
Total Equity$11,416$225,843$470,405$756,108$1,087,437
TOTAL LIABILITIES & EQUITY$338,047$508,462$709,124$951,052$1,238,744

Cash Flow Statement

FY 1FY 2FY 3FY 4FY 5
CASH FLOW FROM OPERATIONS
Net Income (Loss)$11,416 $214,427 $244,562 $285,703$331,329
Change in working capital($19,200)($1,966)($2,167)($2,389)($2,634)
Depreciation$27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow from Operations$19,376 $239,621 $269,554 $310,473 $355,855
CASH FLOW FROM INVESTMENTS
Investment($180,950)$0$0$0$0
Net Cash Flow from Investments($180,950)$0$0$0$0
CASH FLOW FROM FINANCING
Cash from equity$0$0$0$0$0
Cash from debt$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow from Financing$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow$154,257$194,502 $224,436 $265,355$310,736
Cash at Beginning of Period$0$154,257$348,760$573,195$838,550
Cash at End of Period$154,257$348,760$573,195$838,550$1,149,286

Clothing Line Business Plan FAQs

What is a clothing line business plan.

A clothing business plan is a plan to start and/or grow your business. Among other things, it outlines your business concept, provides market research about the fashion industry, identifies your target customers, presents your marketing plan and details your financial plan. It is meant to be a living document that should be updated as trends in the industry or changes within your company occur. 

You can  easily complete your clothing line business plan using our Clothing Line Business Plan Template here .

What Are the Main Types of Clothing Line Businesses?

The types of clothing line businesses include men’s apparel, women’s apparel, children’s clothing and athletic apparel.

What Are the Main Sources of Revenues and Expenses for a Clothing Line Business?

The primary source of revenue for a clothing line business comes from its sale of clothing. Businesses can sell directly to consumers, or to clothing stores and clothing wholesalers.

The key expenses for a clothing line business includes rent, salaries, materials, and marketing expenses.

How Do You Get Funding for Your Clothing Line Business?

Clothing lines are often funded through small business loans. Personal savings, credit card financing and crowdfunding are also popular forms of funding. Angel investors will oftentimes invest in a business plan for a clothing brand too.

What are the Steps To Start a Clothing Line Business?

Starting a clothing line business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Business Plan for Your Clothing Line – The first step in starting a business is to create a detailed clothing line business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure – It’s important to select an appropriate legal entity for your clothing line business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your clothing line business is in compliance with local laws.

3. Register Your Clothing Line Business – Once you have chosen a legal structure, the next step is to register your clothing line business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options – It’s likely that you’ll need some capital to start your clothing line business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location – Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees – There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Clothing Line Equipment & Supplies – In order to start your clothing line business, you’ll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business – Once you have all the necessary pieces in place, it’s time to start promoting and marketing your clothing line business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful clothing line business:

  • How to Start a Clothing Line Business

Where Can I Get a Clothing Line Business Plan PDF?

You can download our free clothing line business plan template PDF here . This is a sample clothing line business plan template you can use in PDF format.

Other Helpful Business Plan Templates

T-Shirt Business Plan Template Retail Business Plan Template Clothing Store Business Plan Template

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How to Start a Clothing Line: The Ultimate 12-Step Guide

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t shirt clothing line business plan

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Maybe you’ve been sketching designs since you were a kid, have been making your own award-winning Halloween costumes for decades, and have already sold out of the custom T-shirts you’re making out of your garage. Or maybe you’re just intensely entrepreneurial (and obsessed with style) and want a piece of the trillion-plus dollars floating around the retail industry. Regardless of your drive, knowing how to start a clothing line is very different from just wanting to start a clothing line.

Luckily, many scrappy clothing entrepreneurs before you have launched their lines to great success, and they’re willing to share their tips with you.

We’ve interviewed a few of those business owners to put together this guide on how to start your own clothing line, from product idea generation to funding your business through a small-business loan (and some words of much-needed wisdom to power you through your pursuit).

t shirt clothing line business plan

How to start a clothing line

With the competition, complexities and even intimidation associated with the fashion industry, you may be concerned that as an entrepreneur with no experience, you won't be able to start our own clothing line.

When it comes down to it, however, unlike, say, becoming a doctor, starting a clothing line doesn’t necessarily require special training or a degree. In fact, most of the designers we spoke with had no formal experience in the fashion industry before starting their businesses.

That said, you do need to completely dedicate your time and energy into launching your clothing brand.

Bianca Dabney is the founder of BIDA, a sustainable, minimalistic streetwear line. Her modeling and acting career instilled in her a love for the fashion industry and an understanding of how garments are presented and marketed. Still, she says:

"The most challenging part of starting my own business was actually gaining the confidence and self-assurance that I could and should start it."

Like many of us, Dabney knew college was the clear path laid out before her. "I was raised thinking that going to school and working a corporate job was really the only option, and I was nervous to finally let go of that mentality and see that there were other paths," she says.

She founded her business without any formal training and used her experiences working as an actress and model in the industry instead:

"I’m also a self-taught designer, so finding the resources to create the brand was rewarding yet challenging. Self-motivation, determination and my passion helped me to become an expert in my field."

Like Dabney, you might find that the hardest part of the process, at least psychologically, is committing yourself to actually starting your clothing line. But if you understand that the process will require long hours, impeccable organizational skills and a potentially steep learning curve, you’re fully capable of teaching yourself how to do it — no fashion MFA required.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

1. Write a business plan

It’s always useful to write and implement a business plan at the start of your venture. This plan will act as a roadmap outlining how you’ll reach your goals over the next couple of years. But also know that your business plan isn’t necessarily set in stone.

“Before launching BIDA, I created a business plan that included brand, sales strategy and marketing elements,” Dabney says.

“However, I’ve had to make changes and adjustments based on my customers and the environment. Running a business is an ongoing evolution. It’s important to have a clear plan of action, but it’s equally important to be flexible and be able to adapt.”

That adaptability is especially important in the retail business, which undergoes trend changes all the time.

“It’s both a very exciting time in fashion and a very unpredictable time,” says Ariel Mehrban, founder of True Vision LA, a streetwear clothing line based in Los Angeles.

“The market is seeing new influences every day, and there are always new technologies and new ways for customers to find products. I don’t think anyone knows where it will settle, or if it will ever stabilize. All in all, I think the best strategy for a fashion startup is to stay nimble and adaptable.”

As Mehrban suggests, the constant turnover in the fashion industry can be both a blessing and a curse — and keeping up with the market might mean tweaking your original plan. But having the strong foundation of a business plan can make navigating those changes feel a lot less overwhelming.

2. Find your niche

After you've created your business plan, the next step to learning how to start a clothing line will be to find your niche in the market and in the industry.

Generally, the most successful businesses identify a problem within the market and then design a product expressly to fix that problem. This being said, you don’t necessarily need to dive too deeply into researching the market at this stage. It’s likely that an idea for a unique clothing item will reveal itself as you’re living your everyday life.

Jordan Sack is the founder and CEO of Tillinger, a technical apparel line that specializes in men’s golf-inspired shirts. The idea for his streamlined, sweat-wicking shirts arose when he was interning in Manhattan one summer after college:

“I looked forward to summer Fridays because I finally got to wear short sleeves — but that was still your typical, thick, cotton knit polo shirt. And on the weekends, I would always play golf with my friends and loved wearing the uniform of technical performance polo shirts. But you couldn't really wear those to work because they were brightly colored, heavily logoed and just plain ugly. The idea for creating my own golf shirts didn't arise as an ‘aha!’ moment, but I gradually became more and more interested in making an everyday, work-appropriate polo that had the properties of your typical golf shirt.”

Here’s another approach: If you’re intent upon designing something but you don’t quite know what that “something” is, start by identifying the audience you’d be passionate about serving — whether that’s your peers or a demographic that’s currently underserved in mainstream retail — and think about what they need from their clothing.

For example, Sherri Dombi is the founder of Bee Yourself Apparel, an adaptive clothing line whose design features allow elderly folks to easily dress themselves.

“First you need to have a passion for what you are doing,” Dombi says. “Mine was helping a friend’s dad dress like he used to but allow him to dress independently.”

3. Understand your market

Once you’ve hit upon your business idea, now you need to truly understand the consumer you’re designing for. Your designs, fabric choices, sourcing and production budget and retail outlets all have to cater to your target demographic’s spending behaviors, lifestyle and aesthetic preferences — so don’t get started on any of the above before diving deep into understanding your base.

Part of that research should involve competitor research: studying the companies whose product, marketing and branding strategies you admire, and whose target demographics you share.

“The first step is really to just absorb information,” says Mehrban.

“You need to learn everything that your would-be competitors already know. Part of that time should be spent studying how they are engaging with their customers. What is the value they are offering their customers? It’s usually something much deeper than the garments themselves.

Luckily, this research doesn’t necessarily need to involve special skills or resources: If you have an internet connection and social media profiles, you can garner valuable information about your customers and how to design toward and market your product to them.

“The great thing about our time is that we have access to almost the entire world with social media and various web-based platforms,” says Mehrban.

“If you’re passionate about design, chances are you have a product that people will appreciate. The tough part is finding those people. I don’t subscribe to the ‘build it and they will come’ myth. The short answer? Scour the web. Find the areas that your customers frequent and get your product in front of them.”

Dabney echoes the value of using social media and basic analytic tools to define your audience’s behaviors and needs:

“To pin down my target demographic and their spending behaviors, I executed a pre-launch campaign, which I then analyzed through Google Analytics. Online marketing, such as Facebook and Instagram ads, allows for target demographic analysis, too.”

In addition to their aesthetic preferences and lifestyle, you’ll want to understand how and where your audience spends on clothing, too. That way, you can plan whether to open a brick-and-mortar store, sell on an e-commerce platform, or both. Even if that physical location is a two- or three-year goal, incorporate plans for its launch in your initial business plan.

» MORE: How to start an online boutique

4. Register your clothing business

Now that you've done the necessary background research about your product, target demographic and even startup costs, you'll want to take care of the appropriate paperwork before diving into the actual production of your clothing line.

To this end, there are a handful of tasks you'll want to accomplish:

Choose a business entity type: First, you'll want to select your business entity type — sole proprietorship, LLC, S corp, etc. There are pros and cons to every type, so you'll want to think about which best suits your plans and goals. If you're planning on starting small, you might opt for a sole proprietorship and then create an LLC or corporation at a later time.

Register your business: Depending on the entity type you choose, you may have to officially register your business with the state where you'll be operating. Even if you're not required to register with the state, you might decide to file a DBA, or doing business as, to officially register your chosen business name.

Get business licenses and permits: At the very least, you'll likely need a general business operating license to officially start your clothing line business. If you're going to be operating from your home and starting your clothing line online, you may need specific permits — like a sales tax license and home occupation permit — as well. You'll want to consult your state and local governing agency to ensure that you have all of the proper licenses and permits.

Get an employer identification number: Part of starting a clothing line, or any business for that matter, is registering for and paying business taxes. Therefore, you'll want to apply for an EIN with the IRS. Although an EIN isn't required for all businesses, getting one can help you file your taxes, open a business bank account, as well as access business financing.

» MORE: What you need to open a business bank account

5. Design and source the clothes for your line

After you've gone through all of the steps necessary to make your business official, it's time to get into the meat of learning how to start a clothing line: designing your clothing and sourcing your material.

This can be the most challenging part of the process for many entrepreneurs starting a clothing line, especially those who haven’t worked in the fashion industry before. Here’s how the designers we interviewed went about the process.

Finding the right materials

You might have a clear idea of what kinds of materials you want to create your products with, or you might need to do some exploring first.

Before formulating his polo shirts’ polyester-and-lycra blend, Tillinger’s Jordan Sack conducted his own, self-directed research into the production process:

“I bought a lot of competitor golf shirts and studied the materials they used. Then, I reached out to old friends who worked in the industry and bought them dinner in exchange for their time. It was a lot of serendipitous moments all coming together. One friend led me to a pattern maker, who led me to a grader/marker who knew a cutter. The friend also had a connection to a sample factory in the Garment District. It was pretty scrappy. There's not an easy-to-follow online tutorial. You just have to be resourceful.”

And then, of course, there’s the cost question. A major challenge every designer will face is reconciling the cost and the quality of your materials, though Mehrban says that this decision will be highly individual to every designer’s budget and values.

For their part, Mehrban says, “We’ve found that compromising on quality just doesn’t work. Cost-cutting is an important part of any business model, but we don’t ever work with inferior manufacturers or materials. If we can find something better, that’s what we’ll use.”

Erum Ilyas, the founder of AmberNoon, also decided to leave extra room in her budget to ensure that she was manufacturing her clothing with the most effective textiles available and, as a result, pricing her clothing higher than expected.

That was especially important because AmberNoon’s unique value proposition depends on the quality of its sun-protective materials — Ilyas is a board-certified dermatologist who has run her own practice for a decade. Despite comprehensive public knowledge about skin cancer prevention, it’s still the most common type of cancer today. That inspired her to launch her line of sun-protective clothing that women can wear every day.

“Given the quality of the textiles, the design elements and low minimum order quantities I started with, I do have a higher price point than I would like long term,” Ilyas says. “After all, I want to make sure anyone can access this amazing product for their benefit.”

Depending on your particular goals and mission for your clothing line, you might also find that it’s worth sacrificing your target price-point in favor of lasting, quality materials. When you’re first rolling out your line, you especially want your product to impress your consumer as the best quality product possible.

6. Partner with a manufacturer

Finding the right manufacturer to produce your clothing is crucial to bringing your vision and goal for your brand to life. After all, if you don’t have a reliable manufacturer, your clothing line can’t exist at all.

“You can have a great idea, great concept — covered all of your bases,” says Ilyas. “But if your manufacturer can’t produce to your specifications, and maintain the quality and stay true to your concept, then your message is just lost.”

When seeking a manufacturer, consider factors like your manufacturer’s minimum order quantity, cost, quality and trustworthiness. You might also want to find a manufacturer with in-house pattern makers to streamline your processes.

“The manufacturer I’ve partnered with is a local Bali factory, which specializes in knit and stretch production,” Dabney says. “The factory provides services in development, pattern making and production, so all the elements are under one roof, which is important for quality control.”

To cut down on costs and to maintain your product's affordability, you might consider exporting your manufacturing processes overseas, as Dabney did. Whether you produce your clothing domestically or abroad, it’s worth taking a hands-on approach to searching for your materials and manufacturers.

“There was plenty of trial and error, and we did lose a decent amount of money trying to find the right partners,” Mehrban says about tracking down the right manufacturers to produce True Vision LA’s clothes.

“It’s very hard to tell how a garment will fit, or to guess the hand feel based on a picture. We made the mistake of relying on photo representations before placing wholesale orders initially, and it cost us. One thing I’ve found is that the integrity of the product tends to match the integrity level of the manufacturer, and when that’s missing, you run into problems. It’s very important to work with partners that have the same ideals as you do.”

And don’t feel pressured to produce a full, 10-plus clothing line right from the start, especially if you’re feeling the strain on your budget (or your sanity) — Donna Karan, for one, built her eponymous label off her now-classic “Seven Easy Pieces” collection. So, start by perfecting just a few items, gauge how your market responds, and build up your brand from there.

7. Price your products

To this end, before you can actually launch your clothing line, you'll need to price your products. Once you've found your materials and manufacture, you'll have a better sense of how much it costs to start your clothing line, and therefore, you can price your items accordingly.

With your pricing, you'll want to strike a balance between making a profit and setting a price that customers are willing to pay. This being said, your market research will come into play with pricing — you already should have a sense of who your demographic is, what their spending habits look like and how much they'd be willing to spend on your items.

Of course, you're not married to any initial pricing you choose — just like the items you decide to create, you can always decide to edit or change your pricing as you launch your clothing line.

8. Decide where to sell your clothing line

After you've created your clothing line and decided on a pricing strategy, you're ready to actually start selling. However, before you can launch your line, you need to determine where you're going to be selling.

As we mentioned above, this is something you should have thought about as part of your business plan and research — and now it's time to execute.

Therefore, if you think that starting your clothing online is the best avenue, you'll want to set up the platform to launch your products and your brand. You'll likely want to start by creating your own e-commerce website, as well as social media accounts.

Once you've launched your clothing line, you might decide to diversify your sales channels by actually selling your clothing through your social media channels, or even joining a marketplace like Amazon, eBay or Etsy .

Overall, selling your clothing line online will be much more affordable and manageable than creating your own brick-and-mortar store. Again, if you find success selling online, you might later decide to launch a physical location, or even consider selling your line to larger resellers, like department stores.

In any case, when you first start online, you'll want to choose an e-commerce platform to create and manage your store. You'll want to look for platforms with creative templates — as the design of your online store will be important to customers and to your brand.

You'll also want to look for platforms that can accommodate product variations — in other words, the same piece in multiple sizes or colors — so that you can list your clothing line the way you want. To this end, some top platforms you might consider are Shopify, BigCommerce or WooCommerce.

9. Market your clothing line

After you've set up where you're going to sell your clothing line — whether your own online store, a marketplace or somewhere else, you'll need to actually get eyes on your products.

To this end, without a plan to publicize your product, all the work you’ve done tracking down your producers will be for naught. And if you’re not a natural marketer, know that this is a skill you’ll need to nail in order to keep your clothing line’s doors open (either physically or digitally) — as Mehrban says, “Building a fashion startup is four parts sales and marketing to one part design.”

You don’t need a huge marketing budget or even previous business marketing experience to effectively spotlight your brand; in fact, many entrepreneurs simply use their (free) social media accounts as their main marketing channels. Other than their low cost, platforms like Instagram and Facebook allow for greater transparency and connection with your customer base, which modern consumers value.

“From the very beginning of the process, I did my best to document my journey of starting a company,” Sack says. “That was pretty much my content strategy. I didn't have this huge, creative marketing department. If I was going to pick out buttons, I would take a picture and put it up on Instagram and share that button story for the day.”

Beyond leveraging social media, there are tons of free marketing ideas you can implement to disseminate your brand. The key is consistency and cohesion; ensure that every piece of marketing material or campaign aligns with your brand’s voice, aesthetic, and goals. A disjointed branding strategy is confusing for your customer base, which doesn’t bode well for loyalty — which is key for turning leads into sales over the long term.

Also know that, even if you’ve started your clothing line with a clear understanding of how to market to your customers, customers are fickle. So don’t stop communicating with your customers once your initial research is through. Pay special attention to their aesthetic and buying preferences and adapt your marketing materials and product to suit.

“We started out with a clear vision of the design and branding,” says Mehrban.

“We knew we wanted to sell ‘highly wearable’ clothing, or others may call staples. The challenge was — and in my opinion will forever be — finding what motivates customers to buy. All brands grapple with motivating customers, and it’s something that never ends, even for the most established brands. Once you’ve discovered your segments, you’ll have to continue researching them. Their motivations will change with time, and even the demographics of those segments may change. What worked last season won’t necessarily work this season. The brands that survive are the ones prepared to adapt to highly volatile environment.”

10. Work with an expert

Although your clothing line idea may have been purely your own, you can’t be expected to fully launch your business without some help here and there. This is especially true if you don’t have experience in the fashion industry. Tapping an expert or a community of fellow fashion entrepreneurs may spell the difference between the success and failure of your startup.

Marianna Sachse is the founder of Jackalo, a line of durable and sustainable children’s wear. She didn’t have any design experience, but hiring a consultant and joining StartUp Fashion, an online community of independent designers, armed her with the information and support she needed to get her company off the ground:

“For new designers, I'd highly recommend surrounding yourself with experts. I found a consultant who had worked with majorly successful brands through a design friend, and I did an intensive four-week jumpstart program to get a sense of the competition and what my brand positioning would be. And StartUp Fashion helped me ensure that I had all the materials I needed to effectively communicate with factories, and connected me with a community of fashion entrepreneurs who are a fabulous resource.”

However, don’t simply settle for a mentor just because they have extensive experience in the industry. As is the case with any other individual you let in on an important aspect of your life — whether it’s your significant other, your business lawyer or your business mentor — do a gut check before heeding your consultant’s advice.

“If you don't have a willing friend in the industry who can help,” says Sack, “I'd recommend a consultant, but it’s super important to be able to trust him or her. I've made that mistake. Go with your gut. If it doesn't feel right, it isn't.”

Sachse, too, warns that some consultants claim to be more experienced than they truly are. You’ll find the most trustworthy consultants via word-of-mouth, so start your search by scouring your network (LinkedIn is a great resource for this).

11. Figure out how to manage your finances

You took the first step to managing your finances when you registered your business for an EIN. However, as you've launched your clothing line and started actually getting into the day-to-day of running a business, there are a few other steps that are essential to properly managing your finances and setting up your business for success.

This being said, you'll want to consider the following:

Open a business bank account: Even if you started your clothing line as a sole proprietor, having a dedicated business checking account is important. Opening an account specific to your business will help you separate your business and personal finances — saving you from potential bookkeeping, tax and legal headaches in the future. Plus, like applying for an EIN, having a business bank account will help you when you apply for financing for your clothing business.

Get a business credit card: With all of the startup costs associated with starting a clothing line, a business credit card can be particularly useful — not only as a way to finance your operations, but also to help you start building credit, as well as benefiting from any rewards the card offers. For a credit card that can immediately put money back into your business, you'll want to consider the best cash-back business credit cards.

Set up your accounting: In order to manage your suppliers, manufactures, sales and any costs associated with starting your clothing line, you'll want to set up an accounting system to manage everything in one place. There are a variety of accounting software options on the market.

12. Get funding for your clothing line

Getting your finances situated will help you with the final step in this how to start a clothing line guide — finding financing.

Like most entrepreneurs in any industry, the clothing designers we interviewed mostly bootstrapped , or self-financed, their ventures, using a combination of their own savings and contributions from friends and family. That makes sense, as securing a business loan as a very young startup — without the necessary evidence of a financial track history to show your lenders — can be very difficult.

Other than bootstrapping, there are a few other options for financing a startup you can explore to help you launch your clothing line. Crowdfunding can be a surprisingly lucrative way to raise funds at the very start of your venture; plus, crowdfunding can double as a method of vetting your market and gauging customer interest in your product.

It’s unlikely that you can fund 100% of your operational costs purely through Kickstarter, Indiegogo or a similar platform. You might also consider seeking equity financing, such as an angel investor or even a private equity firm.

These investors will contribute large amounts of cash to help promising startups get off the ground, in exchange for a stake in the business. But only approach private investors if you’re okay with sacrificing a portion of your business’s control.

Frequently asked questions

1. how much does it cost to start a clothing line.

Startup costs can vary greatly across different clothing lines, but in general, a small-sized clothing line will need a minimum of $500 to get started, a medium-sized line should have between $1,000 to $5,000 for startup costs and a large line will need approximately $25,000 to $50,000 upfront.

Before you start planning your clothing line, you'll want to estimate and anticipate startup costs like:

Manufacturing costs.

Product sourcing and material costs.

Designing and delivery costs.

Website and marketing costs (which may include product photography).

Distribution costs.

2. How much do clothing lines make a year?

The national average earnings for clothing line owners is approximately $51,000 per year. Clothing line profits can average between $23,751 and $140,935, depending on your location, line specifics, expenses, marketing efforts and company size.

3. Do you need to trademark a clothing line?

Although you do not have to legally trademark your clothing line, it is highly recommended. Trademarking your brand(s) can protect your creative work and products.

4. How do you source material for a clothing line?

You can choose to source your clothing line materials online via e-commerce fabric suppliers or in-person from a brick-and-mortar retailer. While online stores might offer more affordable prices or bulk discounts, visiting a store in-person will allow you to see, feel and fully experience the fabric before you commit.

ZenBusiness

LLC Formation

The bottom line

Across the board, the entrepreneurs we interviewed said that patience, adaptability and dedication are crucial traits for learning how to start and run your own clothing line.

Whether you have experience starting your own small business or not, expect to overcome serious learning curves. Starting a clothing line from scratch isn’t always a walk in the park and it involves different challenges than other small businesses.

But if you’re unrelenting in your dedication, you’ll find no better satisfaction than seeing your customers live their lives in your creations — and doing it on your own terms.

“The most rewarding part of starting my own business is that I get to work with clothes I’m obsessed with every single day," Dabney says. "On top of that, I have the freedom to run my business how I like, so I know what I’m doing is a direct reflection of my vision. After starting my own business, I really can relate to the quote, ‘Choose a job you love, and you will never have to work a day in your life.’”

On a similar note...

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  • Business plans

T-shirt Business Plan Template 

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Craft a winning T-shirt business plan in a structured business format that attracts investors and funding.

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T-shirt Business Plan Template

Image 1

Created by:

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Company] ​

Prepared for:

​ [Recipient.FirstName] [Recipient.LastName]

​ [Recipient.Company] ​

Business Plan for [Sender.Company] ​

Executive Summary

​ [Sender.Company] (Entreprise Name)is a pop-styled and sports-based t-shirt business geared towards changing the fashion market with cool customer-themed t-shirts to make them stand out.

Established in (Year of Establishment), the [Sender.Company] franchise serves local and international clients.

Market Opportunity

The rise in demand for customizable, sustainable, and unique outfits in the volatile fashion industry has created the need for high-quality and affordable outfits.

With innovative apparel designs and quality fabric, [Sender.Company] aims to fill this gap with long-lasting, authentic t-shirts that make individuals and corporate brands stand out.

Our Products and Services

After starting out our enterprise, [Sender.Company] will provide the listed products and services:

Corporate branding

We create unique t-shirt designs for organizations, companies, schools, and sports teams based on their logos, slogans, and color specifications.

Individual branding

Our expansive design creates authentic customized t-shirts for people based on their personal specifications.

Fashion franchise

We mass produce t-shirts for clothing lines and fashion designers who have an established customer base.

We will begin providing the above products and services on our website at an estimated fee (Mention Amount) for pre-ordered t-shirts.

However, in a growth span of (Insert Timeline for the Milestone), we aim to expand from selling solely online to opening franchises in multiple cities with the highest client bases. We will also include exclusive discount prices for loyal customers and membership programs.

Financial Projections

​ [Sender.Company] projects steady leverage in the coming four years with an estimated annual profit and revenue increase of (Enter Growth Rate).

This will be achieved through flexibility in customer demands, building a remarkable brand, optimizing our market strategies, and enlarging our product range.

Funding Requirements

To achieve our set objectives within the set timeline, we seek investors to raise the initial start-up capital of (Enter Funding Request Amount), which will be used to (Outline Capital Spending, e.g., purchase the fabrics, build an online store, and market the t-shirts).

Market Analysis

Industry overview.

The T-shirt industry operates both online and offline, with a notable shift towards e-commerce in recent years.

Online sales have experienced significant growth due to convenience and a wider customer reach.

However, physical stores still hold relevance, especially for personalized and boutique offerings.

Ideal Client Profile (ICP)

Age: (Age Range)

Income Level: (Income Range)

Profession: (Profession)

Location: (Location)

Lifestyle Choices: (Lifestyle Preferences)

Purchasing Power and Motivation: (Motivation to Buy, Purchasing Power)

Established Businesses

Successes: (Competitor Successes)

Failures: (Competitor Failures)

Challenges to Entry

Establishing a T-shirt business may face challenges like (Legal/Operational/Brand Recognition/Product Transportation/Payment Systems, etc.). Identifying and addressing these challenges will be crucial to our success.

Operations Plan

​ [Sender.Company] will operate on the internet as an e-commerce enterprise, enabling us to reach a wider client base globally. However, we will have a physical office and warehouse fully equipped with printing and branding equipment.

Equipments and Branding

We will use modern direct-to-garment (DTG) printing technology to manufacture and brand high-quality fabrics. Our fabrics will come directly from the silk and cashmere industries, which our trained designers will use to create customized t-shirts.

Quality Assurance

To ensure the maximum quality of our finished products, we will regularly assess the t-shirts in all production stages. Also, client feedback will be collected to improve our products and service quality.

Operation Schedule

Since we are an online franchise, our operations will be 24/7 all year round.

Financial Breakdown

Initial investment.

We request an investment of (Enter Funding Request Amount) to be spent on (Detail how your startup budget will be spent).

Manufacturing and printing equipment cost

E-commerce website construction cost

The cost of the first batch of fabrics

Personnel and Designer acquisition

Initial branding and marketing cost

Operations Costs

Website maintenance

Regular fabric purchasing

Employees salaries

Utilities and Taxes

Equipment maintenance

Income Statement

[Sender.Company] Income Statement

1st Year

2nd Year

3rd Year

4th Year

T-shirt Sales:

Other Revenue:

Total Revenue:

Operating Expenses

Gross Profit:

Tax Payment

Net Income:

Leverage Rate (%)

Confidentiality Agreement

The parties to this confidentiality clause, [Sender.Company] and [Recipient.FirstName] [Recipient.LastName] , acknowledge their commitment to maintaining the confidentiality of the business plan's contents. They recognize the potential for irreparable harm in the event of unauthorized use or disclosure of confidential information. Thus, both parties pledge to return or destroy all records of the confidential information upon request or termination of discussions or agreements.

​ [Recipient.FirstName] [Recipient.LastName] ​

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How to Start a Successful Online T-Shirt Business in 2024: The Definitive Guide

How to Start a Successful Online T-Shirt Business in 2024: The Definitive Guide

Will your business idea succeed? Take our quiz - completely confidential and free!

T-shirts are timeless.

They’re the ultimate fashion chameleon. T-shirts can dress up, dress down, and express the wearer’s unique personality. They’re always in demand.

And starting a t-shirt business is easier than ever.

E-commerce business platforms and print-on-demand companies make it simple to start selling unique, one-of-a-kind t-shirts. This is why so many beginner entrepreneurs start a t-shirt company. Even experienced entrepreneurs love the t-shirt industry and often start t-shirt companies as side hustles.

So, whether you’ve always wanted to run your own t-shirt company featuring your unique designs or just looking for an easy way to test the entrepreneurship waters, now is a perfect time to get started.

Over the past fifteen years, our team has helped thousands of entrepreneurs start t-shirt and other clothing businesses in the U.S. and worldwide. We’ve helped some of them write business plans for t-shirt and clothing brands and lines and have helped many with unique t-shirt designs . And our expert designers have designed t-shirts for some of the world’s most popular brands, bands, and festivals. We frequently mentor entrepreneurs and business owners on starting e-commerce businesses, dropshipping business models, building new fashion brands, and other topics that drive success in the clothing industry. This guide shares our actionable insights, tips, best practices, and expertise.

How to Start a Successful Online T-Shirt Business:

Develop your t-shirt brand, fill in the business blanks, crunch the numbers, plan your t-shirt line.

  • Build your web presence

Create a sales plan

Spread the word.

t shirt clothing line business plan

Let’s get started.

Step one of starting a successful t-shirt business? Develop your brand identity.

t shirt clothing line business plan

When you start your own t-shirt business, you cannot understate the importance of your visual identity – especially in fashion.

T-shirts are very personal because our clothing choices are one way we define our identity – to both ourselves and the world.

As a result, the brands we choose to wear and the labels we display on our clothes become an extension of who we are and how we see ourselves.

In particular, the millennial generation has been shown to desire an authentic connection with their clothing brands. Fabrizio Moreira writes :

They want a brand “experience,” they want authenticity. It follows, then, that having a message that resonates with these consumers, and staying authentic to that message, is one of the few ways to break into the cutthroat fashion industry as a small brand…

So, before you brainstorm your first t-shirt design and get ready to start your t-shirt company, ask yourself these important questions:

  • What identity do I want my t-shirt brand to project?
  • Who will want to wear my t-shirts? What is my target demographic?
  • How saturated is the target market for my t-shirts?
  • What can customers get from my t-shirt company that they can’t get anywhere else?
  • What makes my t-shirts unique? Is it the material? The graphics? The message?
  • Is there a price point representing a sweet spot in my target market?
  • What is the most important part of my customer’s experience?

Your answers to these questions (and others like them) will build the core of your t-shirt brand. All of your future branding decisions should expand on these ideas. Your business name , company logo, and website design should grow from the concepts you laid out here.

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t shirt clothing line business plan

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So, take the time to think – think – about your t-shirt brand from the start. T-shirt businesses are popular entrepreneurial ventures because they’re so easy to start. That makes the market crowded.

But customers are people. And people respond to authentic brands to which they can relate.

So, develop a clear and authentic brand for your t-shirt company from Day One to increase your chances of success.

Choose your niche

Part of developing your t-shirt brand is figuring out who you are as an entrepreneur (and possibly designer) and your audience.

You can’t sell to everyone.

Trying to please everyone and do everything is impossible- and expensive. You’re more likely to succeed if you design t-shirts with a specific audience.

For instance, if you sell only sustainably sourced t-shirts made with eco-friendly inks, that should be reflected in your brand. That will make identifying your business easier for people passionate about environmentally responsible apparel.

So, you’ve got to define your niche before committing to a brand name or logo. Then you can choose a business name and obtain a custom logo that reflects your niche.

Here are some t-shirt niche examples:

  • High-performance athletic tees
  • Sustainably sourced organic t-shirts
  • Extra-comfy t-shirts for sleeping or lounging
  • Locally-grounded tees celebrating history or cultural touchpoints
  • Political or pop-culture references
  • Limited-edition t-shirt designs that cycle quickly
  • Exclusive members-only high-quality t-shirts

These examples are only here to spark your imagination. Ground your niche in your authentic interests.

But be sure to consider your total addressable market . Not every niche will support a lucrative opportunity for new entrants.

Whatever niche you choose, make sure you’re passionate about it. That passion will come through in your t-shirt designs and your messaging. And your audience will appreciate and embrace the authenticity of your brand.

So, what kind of t-shirts will you sell? And who are your unique customers?

Your visual brand

Every brand has visual components that help customers recognize and identify that brand.

The most obvious visual component of your brand identity is your company logo . However, many businesses also use specific brand colors , an illustration system , or other small signature graphic elements that help people remember them.

These types of branding elements are important for every business. But they’re particularly crucial for t-shirt businesses.

This is because your logo should appear on your t-shirts so that people can recognize that it’s from your online t-shirt store. So, your logo needs to jive with the designs on your shirts visually.

As we mentioned above, your logo should be a visual extension of the kinds of shirts you’ll be selling. If it looks out of place, your t-shirts will suffer, and your brand will look bad.

If you expand your visual brand identity with an illustration system or other signature graphic design elements, they can be incorporated into future t-shirt designs. So, it's a worthwhile investment that will pay you back in brand recognition and t-shirt revenues over time.

The importance of trademarking

Finally, ensure you get a custom logo that can be trademarked .

If you use a free logo generator to create your logo, you’ll get, at best, generic stock or clip art that cannot be legally trademarked.

This means thousands of other businesses can create t-shirts that look just like your logo to cash in on your brand’s popularity. And there’s nothing that you can legally do about it.

So, whether you get your logo at crowdspring (prices start at $299), or pay a design agency big bucks to do it, make sure you get a custom logo that will serve your t-shirt business as it grows and that you can legally protect.

Once you define your brand, you can think about the vitally important details of starting and running a t-shirt company. From choosing a t-shirt business structure to pricing, licensing, and permits to a business plan...

Starting a t-shirt company is pretty easy. But it’s still a business. And starting any new business involves jumping through a few hoops.

Hoop One: What’s your business structure?

The first hoop is to choose the business structure for your new t-shirt business. Sole proprietorship or LLC ? Incorporate or register a partnership ?

If you want to launch your t-shirt company quickly, a Sole Proprietorship may be the right choice. But give this some real thought. Your business structure can impact all sorts of things – like your personal liability for the company and how you’ll pay taxes.

Hire an expert to form your company and save time. Our trusted partners can help: Northwest ($39 + state fee) or Bizee ($199 + state fee) . We recommend Northwest. After evaluating the leading registration companies, Northwest stands out as our top choice due to its competitive pricing, exceptional customer support, and commitment to privacy. Pay just $39 + state fees and you'll get a free year of registered agent service, articles of organization, privacy, and client support from local experts.

So, making the right (or wrong) choice can affect your business in many ways.

Hoop Two: Paperwork? What paperwork?

After you clear the legal business structure hoop, you must file the necessary paperwork.

The U.S. Small Business Administration tells us that a license or permit is necessary for virtually every new business type. Their website has all of the info you need to find out what sort of license or permit you’ll need to start a business in your state.

Remember that most states require you to register your new business if the trade name under which you operate your business differs from the legal business name .

For example, if your registered t-shirt company is an LLC and is named Three Sisters, LLC, you can’t operate that business lawfully in most states if you’re selling products under the trade name Three Tigers. That’s because the registered name and your trade name are different.

Fortunately, this isn’t a difficult problem to solve. You can simply register your actual trade name with your state (and/or local government) by filing a “doing business as” (DBA) certificate.

DBAs are also commonly called “assumed name,” “fictitious business name,” or “trade name.”

Here’s a terrific resource that explains what a DBA is, the DBA state requirements, and how to file a DBA for your business in all 50 states and U.S. territories.

Hoop Three: Do you have a plan for your business?

Is the paperwork all squared away? Then it’s time to think about the specifics of your business.

Your business plan should include (at minimum) a statement about your t-shirt brand, a general description of your products (t-shirts, hoodies, anything else?), and a strategy for how you plan to sell them. The plan doesn’t need to be lengthy. Many outstanding one-page business plan templates can help you start quickly.

This is when you need to decide what kind of t-shirt company you will run in the first place.

Here are the two most common options:

Print-on-Demand

This business model, a variant of dropshipping business models , enlists the aid of a third-party vendor to print and ship pre-existing garments (like t-shirts and hoodies) to your customers.

You provide custom designs. Your print-on-demand (POD) vendor then applies the designs and ships the finished t-shirts to your customers as orders come in. So, you don’t have to store inventory, decorate shirts, or manage fulfillment (packaging/shipping).

Some print-on-demand companies , like Printful , even provide convenient mock-up generators (more about mock-ups below).

But, not all POD vendors are created equal. Here are some variables to consider when choosing a POD vendor:

  • Do they carry quality shirts that will satisfy your customers?
  • What printing techniques do they offer? Can they execute your designs well?
  • How long do they take to print and fulfill orders?
  • Do they offer a wide range of t-shirt styles that will appeal to your customers?
  • What profit margin do they offer?
  • Do they integrate with the e-commerce platform you plan to use?
  • What other services do they offer that may make your business easier to run?

This is one of the easiest t-shirt business models to set up. It works well for entrepreneurs who want to start quickly and without a large financial investment. But remember that some of your revenue goes to the third-party vendor that prints and fulfills your orders.

Pros for the print-on-demand business model

  • Typically, no (or low) set-up costs
  • High-quality prints (if you pick a good vendor)
  • Unlimited color options (but remember that price increases with the number of colors)
  • Ideal for small order quantities or one-off prints
  • Offers many different clothing options (t-shirts, hoodies, hats, jackets, leggings, socks, dresses, etc.)

Cons for the print-on-demand business model

  • Not cost-effective for large quantities
  • Few vendors offer volume discounts
  • Minimal print product selection (you’re limited to what the vendor offers)
  • Few customized finishing options (tags, labels, packaging, etc.)

logo designer sitting in front of a computer

Custom wholesale

Custom wholesale t-shirt businesses purchase pre-made wholesale tees and then customize them by hand.

You can print, applique, embroider, or otherwise embellish the existing t-shirts to fit your vision and make custom shirts.

This model allows maximum creativity when selling t-shirts but requires more time, effort, and financial investment than the print-on-demand model.

You must purchase t-shirt inventory upfront and pay for the materials and labor to customize them. You’ll also need to store the inventory, acquire a space to customize the shirts, and fulfill your orders.

However, you’ll take home more of your profits than the print-on-demand model since there’s no third party to pay.

Pros for the custom wholesale business model

  • Very cost-effective in large production runs of a single shirt type
  • Most vendors offer substantial volume discounts
  • Lower costs mean bigger profit margins for you
  • Ultimate design freedom – decorate your t-shirts in any technique you choose

Cons for the custom wholesale business model

  • Not cost-effective for big clothing lines with different items, colors, and sizes
  • Embellishing or decorating t-shirts can be time-consuming
  • Minimum orders typically require 10 to 25 units per color/size
  • You’ll need to figure out how to manage inventory and shipping (either do it yourself or hire a separate vendor for warehousing and fulfillment)

Be sure to investigate several vendors to find the best fit for you.

Hitting your target price point for your t-shirt line relies on finding the right business model and the right partner or vendors to help you create and fulfill that line. Your product costs will be key factors in the future success or failure of your t-shirt company.

You may want to include your anticipated business model, pricing structure, customer demographics, and estimated spending power in a detailed business plan.

Plan for all the necessary legal and logistical business considerations with a solid business plan, and you’ll create a strong foundation for your t-shirt company’s successful future.

brand identity guide illustration

When starting any new business, you have to understand the numbers.

But not all numbers are equally important to all businesses.

For a t-shirt business, you’ll want to track your sales and profits to ensure that your t-shirt business is profitable. But there’s much more to think about before you can get there. When starting a t-shirt company, begin by assessing your start-up costs .

While your business model (dropship vs. custom wholesale) impacts the costs of running a t-shirt company, some costs are common across all business models. When you start your own t-shirt business, these costs will include the following:

  • your brand design (logo, business cards, and website)
  • any national, state, or local license or permit fees
  • deposits and rent for a physical work location (if you plan to lease your workspace)
  • basic infrastructural costs like phone and internet service, invoicing software, e-commerce expenses, etc…
  • marketing and advertising costs
  • hourly wages to cover your labor time

Once you know how much it will cost to get your t-shirt company started, compare that with the funds you have. Then plan how you’ll make up any difference.

Unlike most businesses, you can start a t-shirt business with little money. For example, people looking to start a trucking company must consider the cost of expensive trucks, trailers, insurance, etc.

But a t-shirt business doesn’t require a lot of capital, and most people don’t need additional funding. But even if you need to secure financing,  numerous business financing options might be available.

If you plan to work with pre-made wholesale garments, you’ll want to shop for the best prices at your quality point to hit your target price point.

If you plan to print on demand and dropship t-shirts , that won’t be a concern. But, you will want to research which POD businesses offer you the best profit margins since you’ll share your revenue with them.

Running smart calculations to determine how much it will cost to start your t-shirt company will allow you to plan your pricing strategy.

Setting your prices

To create a smart and effective pricing strategy when selling t-shirts, you must start by knowing how much it costs to produce your clothing items – also known as cost-per-unit or “CPU.” The small business finance experts at Bond Street explain :

Most businesses in the apparel world use a cost-based pricing strategy, in which the final cost to the consumer ultimately comes from the cost of producing that product.

Your print-on-demand partner should be able to provide you with a CPU. But, if you go wholesale, you’ll have to calculate your CPU, including the t-shirts and additional printing or customization costs.

The CPU is only a starting point. It’s also important to bake the cost of running your business (and some profit!) into your t-shirt prices. Otherwise, it will be difficult to sustain your business over time.

Aim for prices 30% – 50% higher than your expenses to ensure a profit. Profit is, after all, essential to your business’s success.

Competitor pricing

Once you’ve done the math, it’s time to start considering the less-tangible aspects of pricing – competitor pricing and perceived value. These factors help you pick a price point that makes sense for you and resonates with your target market.

Your potential customers are shopping for more than just your t-shirts. They’re shopping with your competitors, too.

And they know how much your competitors are charging. Consciously or not, they’re gathering data about what products like yours should cost.

You must also understand your target market and what your competitors charge.

You might feel your t-shirts are worth more; or want to charge less than your competitors. And that’s okay.

But, if you’re completely unaware of what your competitors charge, you may miss the mark entirely – either costing you profit if you charge too little or sales if you charge too much.

Perceived value

Perceived value is the amount that a customer thinks a product is worth.  And your competitor’s prices are a part of that perception. But not the whole picture.

How your t-shirts look plays a role. How your t-shirts feel plays a role. But your branding can influence how your product is perceived, as well.

A classy logo, professional website, and high-end brand positioning will produce a higher perceived value than a poor logo and amateurish website.

So, remember to consider your brand and your competitor’s pricing when creating the pricing strategy for your t-shirts.

Check out this article for more details  about pricing your t-shirts.

Starting a t-shirt company is a business.

But there's plenty of room for creativity in that business. Planning your first collection is an integral step in the process. And this is where your creativity can shine. So, let's talk about how to get started.

It’s time to (temporarily) put aside the business side of things and start thinking about the t-shirts themselves.

Your first t-shirts should reflect your brand’s essence and properly introduce your unique design perspective. So, refer back to your brand concept and niche for inspiration.

People need time and repeated exposure to know your design aesthetic and brand. Your first t-shirts must show your audience what sort of quality, designs, and messaging they can expect from your brand consistently.

Consistency is key.

So, if you’re a designer, now is the time to create t-shirt designs that reflect you and the brand you’re creating. But, if you’re an entrepreneur who is not a designer, it’s time to find trusted designers to help you create original t-shirt designs.

This is a perfect job for the creatives at crowdspring. Holding a single custom t-shirt design project based on your brand concepts will deliver dozens of t-shirt designs for you to choose from.

You’ll have the opportunity to collaborate with many designers at once. This collaborative process ensures that your unique brand will shine through. And you can award and purchase as many designs as you like.

Uniqueness and authenticity are the elements that will help to set your t-shirt company apart in the crowded fashion marketplace. So, however you acquire your designs, ensure they reflect your aesthetic.

Types of t-shirt printing and decoration

When planning your t-shirt designs, knowing your options for executing those designs is helpful.

There are many printing and decoration options. Here are a few you should know…

Screen or silk screen printing

Screen printing involves creating a custom stencil of your design, which is applied to the screen. The screen (with stencil) is laid over the t-shirt, and ink is applied. The negative space in the stencil is filled with ink, transferring your design to the t-shirt.

Screen printing is great for creating perfectly identical prints. But, each screen can only be used with a single dye color. So, it can get expensive to screen print complex designs with many colors.

Heat transfer

Heat transfer uses a special heat transfer paper that allows your design to be melted into the fibers of the t-shirt.

Your design is printed onto the heat transfer material. The design is laid in place and melted into the t-shirt using a heat press. The design on top remains unaffected by the heat transfer process.

Heat transfer is great for complex, multi-color designs. And, it’s economical for small runs of shirts. But, it can change the fabric’s hand (or feel), making it stiffer.

Consider embroidery if you’re looking for a dimensional effect in your design.

Embroidery software will transform your design into electronic instructions for an embroidery machine. The machine then stitches your design into t-shirts using appropriately colored threads.

Embroidery requires your t-shirt to be made of relatively sturdy fabric; otherwise, the embroidered threads will overwhelm the weaker fabric. This causes the fabric to pucker or sag. So, choose t-shirts that can stand up to the embroidery process.

Embroidery provides a unique visual effect that looks unlike any other decoration technique.

Direct-to-garment printing

Direct-to-garment printing is exactly what it sounds like. This process prints fabric inks directly onto the t-shirt using an inkjet printer.

The pros of this process are that it can produce very crisp, complex images and leaves the fabric feeling pleasantly soft. The cons are that it tends to fade quickly, and the print quality is entirely dependent on the quality of the printing machine.

So, ask for samples from a vendor before agreeing to do business with them.

An appliqué is a fabric patch or design sewn directly to the shirt’s surface.

The finished effect is 3-dimensional and can create a wonderful tactile experience depending on the fabrics used.

The opportunities for color, pattern, and overall design are limited only by your imagination.

You’re unlikely to find a Print on Demand company offering appliqué services. But, if you like the look of appliqué, you can do it yourself or hire stitchers to do it for you.

This is a labor-intensive process, but the final product has the potential to be more like a work of art than “just a t-shirt.”

If you plan to sell your t-shirts online (which you should because it’s quick, easy, and cost-effective), you’ll need t-shirt mock-ups.

Mock-ups are images showing your finished t-shirts. These images are placed on your online business store so customers will know what your t-shirts look like.

It’s best to have mock-ups of each design in every color and available t-shirt style. People want to know exactly what they’re buying.

And accurate mock-ups give people the confidence to choose a shirt they like.

Once your t-shirt company is up and running (and bringing in profit!), you can set your business apart from the competition by replacing generic mock-ups with uniquely styled photos of your t-shirts that reflect your brand. Hire models that look like your ideal customers, and style the photos to appeal to your audience.

But to get started, t-shirt mock-ups are all you need to show off your t-shirt designs to prospective customers.

Build your website

Your website is one of your t-shirt company's most important ambassadors. It may be the core vehicle by which you do business. So, this is not a place to cut corners.

The most cost-effective way to start a t-shirt company is with an online store.

E-commerce website hosting , e-commerce platform fees, and up-front web design costs will be cheaper than paying rent on a brick-and-mortar storefront.

Your website has two major aspects to consider – appearance and function.

Website appearance

Your website design must reflect your t-shirt brand. Visitors should understand your business’s personality and what sort of t-shirts they can expect to buy from you as soon as they arrive.

Your website’s visual design and marketing copy will help communicate this vital information. Here are some suggestions:

  • Use your brand’s colors.
  • Prominently feature your logo.
  • Write marketing copy with your target audience in mind.
  • Showcase clear, professional mock-ups (and upgrade to custom photos of your t-shirts asap).
  • Choose a font that’s easy to read and reflects your brand personality.
  • Don’t let design elements overwhelm the copy or pictures of your t-shirts – white space is your friend.

Besides being a brand ambassador, your business website is a great venue for showing off your t-shirt designs to a wide audience.

Augmenting your website with styled photos of people wearing your t-shirts will inspire shoppers, allow people to relate to your designs, and encourage visitors to imagine themselves in your t-shirts.

If your photos resonate with a visitor, the chances are that they’ll purchase your items – or, at least, wish they could.

Finally, a strong website design will lend credibility and legitimacy to your business.

To learn more about great website design, check out Grow Your Small Business With These 7 Website Design Best Practices and 11 Biggest Web Design Trends for 2022 .

Other options exist if web design is not among your many DIY skills. For example, if you already use the Magento platform, extensions like Magento 2 shop by brand can help you build brand pages.

Website functionality

A website’s functionality is just as important as its appearance.

Your website has got to be easy to use – or people will leave. Prioritize these functions…

  • Load speed. Your website should load quickly. For every extra second it takes your website to load, potential customers click away.
  • Navigation. Your website should be easy to navigate. They’ll leave if folks can’t figure out how to shop or where the FAQs are.
  • Customer support. It should be easy to reach customer support. Nothing screams “SCAM BUSINESS” quite as loudly as a website without customer support contact info.
  • E-commerce. It’s gotta be easy for people to buy your t-shirts online. The harder it is to complete the shopping process, the less likely it becomes to complete their purchases. (More on choosing an e-commerce platform in the next section – Create a sales plan.)

A website that’s difficult to figure out or doesn’t work well reflects poorly on your business. It raises questions about your credibility and undermines customer trust. This will hurt your sales.

A website that people can navigate quickly and easily to buy your t-shirts will lead to more successful purchases – and higher revenue for you.

There's more to building a t-shirt company than making t-shirts. Getting people to buy your shirts is a challenge in itself. It's time to create your sales plan.

Where do you plan to sell your t-shirts? In an online shop? In a brick-and-mortar store of your own? Or maybe you want to sell in local boutiques with many different clothing lines ?

We encourage you to sell online from the start because it’s easiest to get an online store up and running. There are no monthly rent, mortgage, or property taxes to pay and no retail fixtures to buy when you operate an online store.

But there are many options – including selling in physical stores. And once your t-shirt company starts to make a profit, you may find that it’s time to expand your business into another channel. So, consider the pros and cons of each option.

Your sales plan should be comprehensive. You’ll want to develop both an overall marketing/sales strategy and a list of day-to-day tactics that will help you sell your t-shirts.

The core of your t-shirt sales plan should include your choice of e-commerce platform.

Choosing an e-commerce platform

It’s easy to create an e-commerce presence nowadays without much technical knowledge. You can even create a side hustle instead of starting a full-time business. The hard part is choosing the right e-commerce platform.

Most template-based web design services offer e-commerce functionality that will let you launch an online store quickly.

And others, like Shopify , are built specifically for e-commerce. These platforms will, among other features, let customers pay by credit card (you won’t need to get a special merchant account because the platform will already provide this functionality).

There are many, many e-commerce options. Here are a few factors to remember when choosing the e-commerce platform to sell your t-shirts…

  • How reliable is the platform? How much downtime do they experience?
  • What payment methods are supported? Are these payment methods compatible with your audience?
  • How quickly does the platform load pages and process orders? (Faster is better!)
  • What fees does the platform charge? Do they get a cut of each sale? Is there a regular subscription cost? If so, how much?
  • What integrations does the platform offer? For instance, Shopify, Magento, and WooCommerce integrate with t-shirt printers and drop-ship vendor Printful .
  • Does the platform allow you to create a customizable website that reflects your unique brand?

Remember how important your unique branding is? The website templates on e-commerce sites are available for all other t-shirt brands to use, as well. As we emphasized previously ,

It’s not enough to have a website… You also want to be sure that your site’s design is unique and that it showcases your products and you. Just like your logo, your web design should start with your personal brand. A well-designed website will expand upon and support the values and personality traits that you’ve identified as being core to your business. If web design is not among your many DIY skills, know that there’s help available .

Self-hosted open-source e-commerce services allow you to use your uniquely branded website with its e-commerce functionality.

Check out services like WooCommerce , Magento , and Open Cart . Not only can you use your original web design, but they also scale easily alongside your business as it grows.

Set up your online store

Once you’ve chosen the right e-commerce platform, it’s time to do the most exciting part – create your store to sell t-shirts online!

This is the culmination of all your hard work so far. Here’s a quick summary of what you’ll need to do to get your store set up and running:

  • Create or acquire original, on-brand t-shirt designs.
  • Choose a printing or printing/ drop-shipping vendor.
  • Create quality mock-ups of your t-shirts.
  • Take original photos of models who reflect your target audience wearing your t-shirts.
  • Get a unique brand-appropriate web design OR choose a generic website template. Include your original photos in the design.
  • Create your e-commerce account on the platform of your choice and follow the set-up instructions.
  • Upload your t-shirt mock-ups into your new e-commerce store and write brand-appropriate descriptions for your t-shirts.
  • Enter your pricing info.
  • Follow the e-commerce platform’s instructions to activate your store and sell t-shirts online.

Depending on your chosen platform, some of these steps (6-8) may occur differently. But you get the gist.

And congrats! You’re running a t-shirt business.

Dreaming of retail

If you dream of selling in a physical store one day, starting by selling in existing boutiques is a safer financial bet.

This lets you, among other advantages, accept credit card payments without first establishing a merchant account. And it delays your need to find and pay for physical space.

Wait to open your pop-up or permanent store until you’ve built some retail experience.

When deciding which boutique to carry your clothing line, double back to our first point – your well-developed brand.

Choose boutiques that align with your brand identity and target market. If you design t-shirts for motorcycle enthusiasts, you can probably bypass the boutique specializing in yoga pants and maxi skirts.

However, if you make wise boutique choices, there’s a good chance your target audience already shops there.

Once you’ve targeted which boutiques you’d like to partner with, the next step is to start thinking like a retailer. Stitch Method’s Jennifer Philbrook shared this advice in 5 Things I Wish Someone Had Told Me Before I Started My Clothing Line :

If you plan on selling wholesale to boutiques it is important that you have merchandise ready to sell during the correct buying season… You need to figure out when you need to have production ready to ship to stores or customers and then work backwards from there through the development stages (leave enough time!) to make sure that you are working on the correct season.

Always schedule your meetings with boutiques in advance. The customer always comes first in retail, so cold calls and drop-ins are bad.

If you've made it this far, you know your brand inside and out, your legal business details and business plan are in place, and you have a plan for producing/shipping your t-shirts and selling them. Now, let's talk marketing.

Notify the press

It’s time to focus on getting the word out about your fabulous new t-shirt company and drum up some customers!

A great way to get started is to compile a list of local fashion editors and media outlets (radio, television, and online blogs). When you’re ready to launch your t-shirt company, you can notify these resources via press release. Local news sources are often excited to promote local entrepreneurs.

Take it one step further by creating an entire press kit.

Engage with social media

As a new business owner, you’ll want to take full advantage of the inexpensive and easy exposure that social media marketing offers you.

You need to build an online presence . As we previously explained ,

Social media gives you the ability to easily keep customers up-to-date on new products, store policies or sales. It also enables you to build a social rapport with current customers, while building low-pressure relationships with future buyers.

Maintaining (at a minimum) a Twitter, Instagram, and Facebook presence will help you build an audience of devotees. And consider reaching out to micro-influencers  who can help you in the early days.

Make it easy for visitors to see what your t-shirt brand is all about by featuring those fabulous photos of your t-shirts in a Facebook album.

Social media is also the perfect platform to help future customers get to know you and your clothes.

Customers buy from a start-up business instead of a major retailer because they feel connected to that business’s story . So, use your social media to share that story – for free!

Smart marketers incorporate one or more psychological principles into marketing campaigns, content marketing, and sales strategy. Here is everything you need to know about the principles and theories that can supercharge your marketing and influence people to buy your products or services.

Acquire reviews and social proof

Word of mouth is the most powerful marketing there is. And the online equivalents are reviews and testimonials.

Here are a few tactics that will help you to collect and leverage reviews and testimonials:

  • Invite customers to share reviews of your t-shirts and store them on Google Reviews in your order follow-up emails.
  • Ask happy customers if you can share their rave reviews on your website as testimonials.
  • Create a review page on your website that allows customers to leave reviews right there.
  • Send out a survey a few days after a customer gets their order from you. Ask if you can share their responses on your website as a question in the survey.
  • Place testimonials on most pages of your website. Don’t overwhelm viewers with testimonials, but don’t banish them all on a single dedicated page.
  • Enlist social media influencers who engage with your audience to share their thoughts on your t-shirts. Smaller local influencers are most likely to do this for an affordable cost (or even free).

Throw a launch party

Finally, consider throwing a launch party to create exposure and excitement for your t-shirt line. Francis Arden (Aston Models partner) shares great advice to ensure your launch party is the well-attended extravaganza you dream it will be.

Build your list.   Remember those local fashion editors and media outlets? They should be on your list. So should local boutique owners, influencers, clubs, or groups to which your audience might belong, and anyone else relevant to your area.

Don’t compete for guests.   Schedule your party on an evening with no other major events – especially not other major events in the fashion industry. You don’t want to force your attendees to choose between your launch and another event.

Hold your event at an interesting location.   A special, unique venue can make an event feel like… well… an event! But don’t choose randomly; pick a location that jives with your brand presence. Try to find a venue where your target audience would feel right at home – if ‘home’ was super fun and exciting.

Offer something for free.   People love free swag. If you can afford it, offering a thoughtful and relevant gift will greatly impact your guests.

Sell at the party. Order t-shirts to sell at the party – even if you plan to sell primarily online. This will give people a chance to see the quality of your products. And, if you don’t order too many, the low supply may help drive up demand – sending people to your online store to purchase.

You’re on your way

Starting a t-shirt business is one of the most exciting, creative, and accessible ways to become an entrepreneur.

We hope this guide on starting a t-shirt business has given you the confidence to start today.

t shirt clothing line business plan

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Clothing Line Business Plan Template

Written by Dave Lavinsky

Clothing Line Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their clothing line businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a clothing line business plan template step-by-step so you can create your plan today.

Download our Ultimate Clothing Line Business Plan Template here >

What is a Clothing Line Business Plan?

A business plan provides a snapshot of your clothing line as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Clothing Line

If you’re looking to start a clothing line or grow your existing clothing line business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your clothing line in order to improve your chances of success. Your clothing brand business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Clothing Line Businesses

With regards to funding, the main sources of funding for a clothing line are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a clothing line is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will generally not fund a clothing line.

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How to write a business plan for a clothing line business.

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of clothing line business you are operating and the status; for example, are you a startup, do you have a clothing line that you would like to grow, or are you operating multiple clothing lines.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the apparel industry. Discuss the type of clothing line you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of clothing line you are operating.

Generally, you will describe your clothing line based on the 1) intended buyer (e.g., women’s, young men’s, etc.) and the type of clothing (jackets, shirts, dresses, etc.).

In addition to explaining the type of clothing line you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the apparel business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the apparel and clothing line industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards looser-fitting clothing, it would be helpful to ensure your plan calls for offering such products.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your clothing line business plan:

  • How big is the clothing line business (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your clothing line?

Customer Analysis

The customer analysis section of your clothing brand business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of clothing line you operate and vice versa.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other clothing line businesses targeting the same products and customers as you. Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. For example, an indirect competitor to a sweatpants manufacturer is a company that manufactures jeans as the two are substitute products.

With regards to direct competition, you want to detail the other clothing line businesses with which you compete. For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What products do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. Looking at online reviews of your competitors can provide great insight here.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior clothing line products?
  • Will you provide clothing line products that your competitors don’t offer?
  • Will you make it easier or faster for customers to acquire your products?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a clothing line business plan, your marketing plan should include the following:

Product: in the product section you should reiterate the type of clothing line that you documented in your Company Analysis. Then, detail the specific products you will be offering.

Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu of apparel items you offer and their prices.

Place: Place refers to the location of your clothing line. Document your location and mention how the location will impact your success particularly if you are targeting a specific geographic region.

Promotions: the final part of your clothing line marketing plan is the promotions section. Here you will document how you will drive customers to purchase your clothing. The following are some promotional methods you might consider:

  • Operating a retail store and/or online store
  • Advertising in local papers and magazines
  • Reaching out to bloggers and websites
  • Partnerships with other companies
  • Radio or TV advertising
  • Event marketing
  • Social media marketing
  • Pay Per Click advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your clothing line such as designing clothing, manufacturing, procuring supplies, managing inventory, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 1,000th item, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new clothing line.

Management Team

To demonstrate your clothing line’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in the clothing line business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in clothing line businesses and/or successfully running retail and small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements. The graph below is an example of the financial projections for a clothing line business.

Projected Sales, Gross Profit & Net Income

Clothing Line Financial Projections

In developing your income statement, you need to devise assumptions. For example, will you sell 100 items per day or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Example 5 Year Annual Income Statement

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues
Revenues $536,853 $569,923 $605,029 $642,298 $681,863
Direct Costs
Direct Costs $32,766 $33,760 $34,784 $35,840 $36,927
Salaries $58,251 $60,018 $61,839 $63,715 $65,648
Marketing Expenses $0 $0 $0 $0 $0
Rent/Utility Expenses $0 $0 $0 $0 $0
Other Expenses $12,135 $12,503 $12,883 $13,274 $13,676
Depreciation $10,000 $10,000 $10,000 $10,000 $10,000
Amortization $0 $0 $0 $0 $0
Interest Expense $10,000 $10,000 $10,000 $10,000 $10,000
Net Operating Loss $0 $0 $0 $0 $0
Use of Net Operating Loss $0 $0 $0 $0 $0
Taxable Income $413,700 $443,640 $475,522 $509,469 $545,610
Income Tax Expense $144,795 $155,274 $166,432 $178,314 $190,963
Net Profit Margin (%) 50.1% 50.6% 51.1% 51.6% 52%

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your clothing line design shop, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Example 5 Year Annual Balance Sheet

FY 1 FY 2 FY 3 FY 4 FY 5
Cash $291,852 $587,664 $904,034 $1,243,393 $1,505,028
Other Current Assets $45,745 $48,563 $51,554 $53,524 $56,821
Intangible Assets $0 $0 $0 $0 $0
Acc Amortization $0 $0 $0 $0 $0
Fixed Assets $50,000 $50,000 $50,000 $50,000 $50,000
Accum Depreciation $10,000 $20,000 $30,000 $40,000 $50,000
Preliminary Exp $0 $0 $0 $0 $0
Current Liabilities $8,692 $8,956 $9,228 $9,402 $9,687
Debt outstanding $100,000 $100,000 $100,000 $100,000 $0
Share Capital $0 $0 $0 $0 $0
Retained earnings $268,905 $557,271 $866,360 $1,197,515 $1,552,162

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a retailer approached you with a massive $100,000 contract to design and manufacture apparel for them. And that doing so would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.

Example 5 Year Annual Cash Flow Statement

FY 1 FY 2 FY 3 FY 4 FY 5
Net Income (Loss) $268,905 $288,366 $309,089 $331,154 $354,647
Change in Working Capital ($37,052) ($2,554) ($2,719) ($1,795) ($3,011)
Plus Depreciation $10,000 $10,000 $10,000 $10,000 $10,000
Plus Amortization $0 $0 $0 $0 $0
Fixed Assets ($50,000) $0 $0 $0 $0
Intangible Assets $0 $0 $0 $0 $0
Cash from Equity $0 $0 $0 $0 $0
Cash from Debt financing $100,000 $0 $0 $0 ($100,000)
Cash at Beginning of Period $0 $291,852 $587,664 $904,034 $1,243,393

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a clothing line:

  • Design house and/or manufacturing facility build-out including design fees, construction, etc.
  • Cost of equipment like sewing machines, etc.
  • Cost of supplies/inventory
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include some of your apparel designs.

Clothing Line Business Plan Summary

Putting together a business plan for your clothing line is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the clothing line business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful clothing line.

Download Our Clothing Line Business Plan PDF

You can download our clothing line business plan PDF here. This is a business plan template you can use in PDF format.

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

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BUSINESS STRATEGIES

How to create a clothing line business plan

  • Nirit Braun
  • Oct 29, 2023
  • 10 min read

How to write a clothing line business plan

A clothing line business plan is a strategic and detailed document that outlines the essential elements of launching and operating a clothing-related venture. It encompasses crucial aspects such as brand identity, the target market, product offerings, marketing strategies, operational procedures and financial projections. Essentially, it serves as a roadmap that guides entrepreneurs through the process of starting a business as well as managing it.

In the current business landscape, having a strong online presence is crucial, making the inclusion of a business website within the plan particularly important. A well-designed and user-friendly website becomes the digital storefront for a clothing business . It showcases the products, communicates the brand's identity and provides essential information such as pricing, sizing and contact details. It can also act as an online store , if necessary.

Looking to take your clothing line online by building a website ? Wix’s website builder has you covered.

What is a business plan?

A business plan is a formal document that outlines a company's goals and how it plans to achieve them. It is used to attract investors, secure loans and guide the company's development. If you are serious about starting a business, it's important to develop a comprehensive business plan. This will help you set realistic goals and increase your chances of success and profitability.

It can also make it very clear what type of business you plan to create, whether that's starting an LLC , corporation or something else.

How to create a clothing line business plan in 6 steps

Now, we'll break down the key elements that go into crafting an effective clothing business plan in six critical steps. Following this process will provide clarity as you define your company mission, understand resource needs, assess the competitive landscape and project growth.

Executive summary

Business and domain name selection

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

The executive summary serves as the introductory section of a clothing business plan, providing a concise overview of the entire document. It encapsulates the essence of the clothing business idea , highlighting its key components and objectives. A well-crafted executive summary should be clear, engaging and succinct, offering a glimpse into the business's vision, target market, competitive advantage, business type ( e commerce or other) and financial projections.

Example of an executive summary for a clothing line business

“ChicWardrobe Boutique is a visionary clothing brand poised to redefine urban fashion for the modern woman. With a focus on empowering self-expression and embracing individuality, our boutique curates an exclusive collection of trend-setting apparel that resonates with confident, fashion-forward women seeking unique style statements. By merging timeless elegance with contemporary trends, ChicWardrobe aims to become the go-to destination for individuals who embrace fashion as a form of self-expression.

Our boutique stands out in a crowded market by offering limited-edition, curated pieces that blend quality craftsmanship with innovative designs. Our commitment to sustainability and ethical sourcing further sets us apart, resonating with conscious consumers who value both style and social responsibility.

Seeking an initial investment of $200,000, ChicWardrobe Boutique intends to launch its first brick-and-mortar store in a high-traffic urban district. Our online presence, represented by the domain www.ChicWardrobeBoutique.com, will serve as a seamless extension of our brand, allowing customers to explore and purchase our curated collections with ease.

With a strong foundation, a keen understanding of market trends and a passion for creativity, ChicWardrobe Boutique is poised to become a trailblazing force in the world of contemporary fashion."

02. Business and domain name selection

Knowing how to name a business is a critical step in establishing your clothing business' identity and registering your business . The name should be memorable, reflective of your brand's values and resonate with your target audience. A business name generator or clothing business name generator can offer inspiration and help you brainstorm creative options.

Similarly, selecting a domain name is essential for your online business presence. Your domain should ideally match your company name and be easy to remember. Check its availability and secure it early to ensure consistency across your brand.

Be inspired:

Clothing brand names

Boutique business names

03. Market analysis and research

This type of business plan must incorporate thorough market analysis and research. This section delves into your target audience's preferences, shopping behavior and the broader competitive landscape. Analyze competitors, identify gaps in the market and leverage insights to tailor your business strategies for maximum impact.

04. Operations plan

The operations plan outlines practical aspects of running your clothing business. Detail the proposed location, explaining how it aligns with your target audience and brand image. Describe the interior design and ambiance of your store, as well as any eCommerce website you might need to run it online. Address equipment needs, from garment racks to point-of-sale systems and discuss staffing requirements, emphasizing customer service and product knowledge. You might also want to consider what type of business and how it will be run, for example a clothing dropshipping business is run very differently from a retail store.

05. Marketing and advertising plan

A marketing and advertising plan details how you will promote your clothing business to your target audience. Outline a mix of strategies, including social media marketing, influencer collaborations, fashion shows and pop-up events. Highlight the significance of your online presence, your website and engaging content that showcases your products' style and quality.

You should have a professional logo before embarking on this step as well, as it’s a key element of your branding assets. You can use a free logo maker or clothing logo maker to find the perfect option for your business.

Learn more: How to make a clothing logo

06. Financial plan

The financial plan projects the financial health of your clothing business. It includes startup costs, revenue projections, profit margins and funding sources. Detail your initial investment, anticipated sales growth and the timeline to reach profitability. Outline a comprehensive budget covering all expenses, from inventory and marketing to store maintenance. Keep in mind that the average cost to start a clothing brand can vary widely from $500 for newcomers to $50,000 for more high-end brands.

steps to developing a business plan

Clothing line business plan examples

We’ve put together two clothing line business plan examples in order to show how such a plan might be crafted for hypothetical businesses, each incorporating the key sections discussed earlier.

Clothing line business plan template 1: StreetVibe Apparel

StreetVibe Apparel is an urban streetwear brand that caters to the dynamic lifestyle of modern city dwellers. Our brand encapsulates the spirit of urban culture, offering a diverse range of stylish and comfortable apparel that celebrates self-expression. With a focus on quality, affordability and trendsetting designs, StreetVibe aims to become a prominent player in the streetwear fashion scene.

Company and domain name selection

Company name: StreetVibe Apparel

Domain name: www.streetvibeapparel.com

Marketing analysis and research

Target audience: Millennials and Gen Z who resonate with urban culture and streetwear fashion.

Competitive landscape : Identifying gaps in streetwear options for affordable, quality apparel.

Market trends: Growing demand for streetwear fashion as a form of self-expression.

Location: High-foot-traffic urban district with a strong youth presence.

Premises: Contemporary and minimalist store design, creating an inviting shopping environment.

Equipment: High-quality garment racks, fitting rooms and checkout systems.

Staffing: Enthusiastic and fashion-forward sales staff who connect with the brand's target audience.

Online engagement: Active presence on social media platforms like Instagram, TikTok and Snapchat.

Limited edition drops: Strategically planned product releases to generate buzz and excitement.

Website: A user-friendly business website showcasing the latest collections, allowing online shopping and offering style inspiration through blog posts.

Initial funding: Seeking $150,000 for inventory, store setup and initial marketing efforts.

Projected revenue: Targeting 25% revenue growth within the first year, aiming for profitability in the second year.

Budget: Comprehensive budget covering product sourcing, marketing campaigns and store maintenance.

Clothing line business plan template 2: EcoChic Boutique

EcoChic Boutique is a sustainable fashion brand dedicated to providing environmentally conscious consumers with stylish and ethically produced apparel. Our boutique curates a collection of eco-friendly clothing that blends fashion with sustainability, catering to individuals who seek to make mindful fashion choices. By prioritizing ethical practices and offering a diverse range of clothing options, EcoChic aims to contribute to a greener and more sustainable fashion industry.

Company name: EcoChic Boutique

Domain name: www.ecochicboutique.com

Target audience: Eco-conscious consumers who value sustainable and ethically produced fashion.

Competitive landscape: Identifying gaps in the market for accessible and stylish eco-friendly apparel.

Market trends: Growing demand for sustainable fashion and increased consumer awareness.

Location: Eco-friendly district with a community committed to sustainable practices.

Premises: Earthy and minimalist store design to reflect the brand's values.

Equipment: Recycled materials for displays and eco-friendly lighting.

Staffing: Knowledgeable and passionate staff who align with the brand's sustainability mission.

Educational campaigns: Hosting workshops and seminars to raise awareness about sustainable fashion.

Collaborations: Partnering with local artisans and eco-conscious brands to amplify impact.

Website: A visually appealing website showcasing the brand's commitment to sustainability, offering detailed information about materials, production processes and a seamless online shopping experience.

Initial funding: Seeking $200,000 for sourcing sustainable materials, setting up the store and initiating marketing efforts.

Projected revenue: Aiming for 20% revenue growth within the first year, with profitability anticipated in the third year.

Budget: Comprehensive budget covering sustainable material sourcing, marketing campaigns and ongoing brand initiatives.

Why write a clothing line business plan? Benefits to consider

Creating a comprehensive business plan is crucial when starting a clothing line business, offering a multitude of benefits that can significantly enhance the chances of success. In a lucrative industry that’s expected to reach sales of $494.89 billion by the end of 2023, having a plan of action gives you a leg up on success. Here are some key advantages of writing a business plan for a clothing line business:

Attracts investors and funding: Investors and lenders require a well-structured business plan to assess the viability and potential returns of the clothing business. A thorough plan showcases your understanding of the market, your unique value proposition and your strategies for success. This instills confidence in potential backers and increases the likelihood of raising money for a business .

Organizes your resources: Starting a clothing business entails coordinating various resources, from fabric suppliers to production facilities and skilled personnel. A comprehensive business plan compels you to analyze these needs in detail, ensuring that all elements are in place for a smooth launch and operation. This includes understanding production timelines, material sourcing and the expertise required within your team.

Provides operational clarity: The operational aspects of a clothing business are intricate, involving design, production, inventory management and more. A well-crafted business plan outlines these processes, minimizing confusion, streamlining operations and contributing to efficient resource allocation. It ensures that everyone involved is aligned with the business' operational goals.

Outlines market research: A clothing line business plan prompts you to conduct thorough market research to identify your target audience, their preferences and buying behaviors. Analyzing competitors and industry trends helps you position your brand effectively and tailor your products to meet customer demands.

Guides marketing and branding strategies: A comprehensive plan guides your marketing efforts by outlining marketing strategie s to reach and engage your target audience. This includes establishing your brand identity, designing a unique brand story and creating a consistent visual presence. It also emphasizes the importance of utilizing a business website as a central platform for showcasing your products and interacting with customers.

Allows for risk mitigation and contingency planning: Anticipating challenges and developing contingency plans are essential for any business. A well-structured clothing business plan allows you to identify potential obstacles and devise strategies to mitigate risks. This proactive approach enhances your ability to navigate challenges effectively.

Informs financial projections: The financial section of your business plan provides a clear projection of startup costs, ongoing expenses, revenue forecasts and potential profit margins. This data assists in making informed decisions, securing funding and creating a realistic timeline for profitability.

Fosters long-term success : Beyond the initial startup phase, a business plan provides a strategic framework for the clothing business' long-term success. It outlines growth strategies, expansion plans and the steps needed to maintain your brand's competitive edge.

By leveraging these benefits, you can navigate the complexities of the clothing industry with a well-informed and strategic approach, increasing your chances of starting a business that is successful and sustainable.

Can clothing lines be profitable?

Yes, clothing lines can be profitable. In fact, some of the most successful businesses in the world are clothing brands. Nike, Adidas, and Lululemon are all multi-billion dollar companies that started as small clothing lines.

However, it's important to note that the clothing industry is very competitive. There are many new clothing brands launching all the time, and it can be difficult to stand out from the crowd. In order to be successful, clothing brands need to offer high-quality products that people want to buy. They also need to market their brands effectively and build a strong customer base.

Here are some tips for making a clothing line profitable:

Focus on a specific niche. Don't try to be everything to everyone. Instead, focus on a specific niche market, such as sportswear, streetwear or luxury fashion.

Create high-quality products. Use high-quality materials and construction methods. Your products should also be stylish and on-trend.

Market your brand effectively. Use online and offline marketing channels to reach potential customers. You can also partner with influencers and celebrities to promote your brand.

Provide excellent customer service. Make sure your customers are happy with their purchases and that they have a positive experience with your brand.

Clothing line business plan FAQ

How much does it cost to start a clothing line.

The cost of starting a clothing line varies depending on the size and scope of your business. However, some of the common costs associated with starting a clothing line include:

Product development: This includes the cost of designing, sampling and prototyping your clothing.

Production: This includes the cost of manufacturing your clothing, including the cost of materials, labor and overhead.

Marketing and advertising: This includes the cost of promoting your clothing line to potential customers.

Operating expenses: This includes the cost of rent, utilities and other general business expenses.

How do I start a good clothing line?

How much does having your own clothing line make, is it hard starting a clothing line, how many pieces do you need to start a clothing line, want to create another type of business plan.

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How to Start a Clothing Business: 6 Steps to Success

By Christine Umayam

Clothing shop with fitting rooms

Do you have a passion for fashion? Maybe you’re excited to be the source of the next trend, or to provide customers with items that fit and feel good. Maybe you’re even a designer looking to start a clothing business that helps people express their personal style! 

Nowadays there are more ways to sell apparel than ever—from the classic brick-and-mortar shop, to pop-ups and online storefronts. So which method is the best fit for your small business? Our guide will cover the basics and help you kickstart your clothing business. 

Onboard employees, track their time, and pay them — all in one place.

What does starting a clothing business involve?

When you start a clothing retail business , you’re in the business of curating your customer’s closets. This involves choosing and sourcing products from designers and manufacturers—whether through large-scale suppliers, or by working directly with local makers and artists. 

With so many options, how do you pick? You want to know who you’re speaking to and what they want to say with their sartorial choices. Make sure you consider your: 

  • Brand identity
  • Target customer
  • Price point

Then, get ready to stay tapped into current and future style trends. In an industry that relies on the novelty of its product, your job isn’t simply to handle the day-to-day realities of a retail business—it’s also to anticipate what your customers might wear next. 

Luckily, the fashion industry is booming—according to industry reports, the global apparel market is expected to reach $2.25 trillion by 2025. With the ease and speed of online shopping, there’s never been a better time to start a clothing business. 

However, it also takes hard work to get that market share. Be ready to continuously update your shelves and provide excellent customer service. If you weave together perseverance and the right strategy, you can make your business dreams a reality.

Woman organizing a clothing rack

Starting a clothing business: 4 key considerations.

The retail clothing industry provides business models of all shapes and sizes. Choosing between options like dropshipping, print on demand, or wholesale is crucial for minimizing startup and operational costs. So before you go all-in on your business plan, consider:

Your niche.

With so much competition, it’s critical to differentiate your brand. What styles will you stock? Will your apparel cater to feminine, masculine, or androgynous presentations? Who do you want to purchase from you and how do you want them to feel when they buy from your brand? 

For example, different clothing businesses have different approaches. Boutiques are small stores that often serve a specific aesthetic with limited options. Luxury retailers sell high-end apparel from prestigious brands, so they’re often seen as exclusive. Other stores might stock maternity wear or specialty apparel like workwear or lingerie. 

No matter what you choose, it’s important to do research to understand the lane you’re in. Remember that customers will buy their clothing from many different sources. Your job is to become known for a specific product or style, so that you become a customer’s go-to business for that empty hanger in their closet.

Sourcing inventory.

When selling clothes, your product is your business. If you’re sourcing clothing externally, you need reliable suppliers and manufacturers for your product lines. Make sure to thoroughly vet potential vendors for quality and turnaround times. Consider putting together contingency plans if any stock issues or delays come up.

What if you’re making your product in-house? Well, sourcing inventory doesn’t just stock your shelves. The process ensures you can meet customer demand and maintain your competitive edge, so make sure your production line is sustainable and scalable. 

Unique selling points.

What will make your clothing brand stand out? Maybe you only use sustainable materials, or offer customization that can’t be found off-the-rack. Think about what experiences you can provide to customers that they can’t find anywhere else.

Knowing what makes you unique and aligning it with what customers care about can result in real business impact. For example, over 70% of shoppers say they are willing to pay more for sustainably produced goods, and 42% of global customers purchase eco-friendly and sustainable products. With how competitive clothing businesses can be, a unique selling point can be the head-turner that helps your brand stand out in the crowd.

Perhaps the biggest question you need to answer about your clothing business: should you sell online, in person, or both? Opening a physical storefront is different from operating exclusively online. Many brands also choose to do both. 

When it comes to clothes, customers often like to try before they buy, but just as many customers might buy and return from online stores. Learning how to start a clothing line means asking: Will you reach your target audience through a physical store? And does your business model lend itself to in person sales? Consider the costs, marketing, and staffing needs that come with the route you choose. 

How to start a clothing business in 6 steps:

Now you know who you’re selling to and what you’re selling them—what comes next? A detailed clothing business plan is crucial for handling shipping, fulfillment, and online customer service, as well as identifying your target market and unique selling points. Follow these steps to launch your clothing business:

1. Develop a clothing line business plan.

A business plan is the roadmap to any successful business. Each business plan looks different, but a general guideline should cover:

  • An executive summary that encapsulates the entire plan 
  • A company description that answers key questions about your business 
  • A market analysis section that leverages your market research
  • A section on mission, goals, and objectives. 
  • A description of your products or services
  • A marketing plan detailing your unique value proposition and promotional strategies 
  • A financial plan that includes a proposed budget, projected financial statements for five years, and outlines any funding requests. 

Clarifying your brand identity, target customer profiles, and product plan will be especially important for your clothing business.

2. Handle legal and regulatory requirements.

Every small business starts with paperwork, as  you’ll need to register with your business name and structure to truly launch your clothing business. You should also have a good understanding of employment and tax requirements in your area. Work with a legal expert to make sure there are no loose threads.

Additionally, when starting an online clothing business, take the time to research any specific legal and regulatory requirements, such as obtaining a business license and adhering to e-commerce regulations.

3. Source your product.

Whether you’re producing your own clothing line or curating apparel, you’ll need suppliers. Have conversations with potential partners to decide which one will be the right fit, factoring quality and turnaround times. This is also a good time to sort out packaging and distribution. Both customer satisfaction and the reputation of your brand rely on your product source, so don’t rush through this part! 

4. Establish sales channels.

You know what you’re selling, but how will you get it into your customers’ hands? Will you sell on your own website? Considering how to start an online clothing store means being social media savvy. 

Set up your site and online presence on other social media platforms like Instagram and Tiktok . Remember that attention is a valuable resource online, so make sure purchases are simple to make and secure. 

If you’re opening a physical retail location too, secure a customer-friendly space in a location where your target audience can find you. Put some thought into the environment and display of your physical space—if a customer can’t find what they’re looking for, you’ll miss out on a sale!

5. Hire and train your retail team.

If you’ll have employees, you need to bring on the right sales associates and managers. Promote your open roles and interviews online using a clear job description . Then, onboard and train your new hires so they’re ready to work.

Ideally, you want experienced workers who can offer a welcoming customer service experience and handle all the day-to-day tasks of your business. But remember that employee training can go a long way to building the team that will lead your clothing business to success.

6. Implement your marketing strategy.

Your marketing angle should have been back-of-mind this whole time, but it’s time for it to take center stage. A strong marketing strategy drives customer awareness and sales. Remember to cast a wide net and cater to your audience by considering:

  • Social media
  • Direct mail

Here’s where your market research comes in. Researching how to start a clothing company should have revealed important details about your target audience’s preference. Make sure your marketing method reaches the right audience so that your clothing brand stands out in a competitive market.

Marketing campaigns aren’t something you set and forget. You should know what your potential customers are paying attention to. Data shows that the average daily social media usage of internet users worldwide amounted to 143 minutes per day , and 70% of shoppers are looking to Instagram for their next purchase.

What does this mean for your clothing business? It means that placing your marketing time and effort in the right place matters. Aim to get in front of as much of your target audience as possible and leave a strong impression when you get there!

t shirt clothing line business plan

Why choose Homebase for your clothing business?

At this point, your to-do list might feel like it’s bursting at the seams. Starting a clothing business is no simple feat, but you don’t have to take every step alone. Here’s how Homebase can help .

Optimized staff scheduling.

Delivering a positive customer experience requires having the right staff on hand at the right times. With Homebase, you can create optimized team schedules tailored to your specific needs. Using forecasting tools to predict hourly traffic and sales volumes, you canbuild schedules aligned to those demands. Homebase makes it easy to copy over schedules week-to-week. You can also view employee availability and requests to avoid scheduling conflicts.

Time clocks and payroll integration.

Our everything app combines time tracking with payroll processing. So your employees can easily clock in and out from a tablet or their mobile device and their worked hours will be automatically synced to timesheets, without you lifting a finger. By the end of the pay period, those timesheets will convert automatically to payroll processing without any  manual data entry. With just a few clicks, timesheets turn into paychecks. You can even set up paid time off policies and track balances and accruals right in Homebase.

Control labor costs.

Homebase helps you maintain control over labor spend. Custom reporting and forecasting tools provide visibility into labor budgets versus actuals. That way, you can make informed decisions based on alerts for early clock-ins and overtime. This can help to cut down on costs and time theft .

Team communication tools

Once you’ve built your team, you’ll always have something to share with them. Whether that’s a new product announcement or a back-and-forth about shift details, you can use messaging to connect immediately with your team. 

As your business grows, you may want to connect with specific employees or locations. Homebase lets you create dedicated groups for specific teams or locations so you and your team can always be on the same page. 

Get your clothing business tailor-made for success with Homebase. 

Starting your own clothing brand can be incredibly rewarding, offering endless potential for creativity and success. From defining your niche and developing a brand identity to getting all the operational logistics lined up, a lot goes into making your clothing business a reality. 

Once your new business is up and running, Homebase can help you manage your team so you have more time to stay on top of all the latest trends. From time tracking, to scheduling, to payroll, your business can thrive from the get-go. Get started for free today .

Remember:  This is not legal advice. If you have questions about your particular situation, please consult a lawyer, CPA, or other appropriate professional advisor or agency.

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t shirt clothing line business plan

How To Start a T-Shirt Business: 2024 Guide

Want to know how to start an online t-shirt business? Read these expert tips on finding customers, designing popular graphics, and selling your t-shirts online.

T-shirt business graphic

The custom t-shirt printing market is expected to grow by 11% per year through 2030. And with online tools to help you print and sell your tee designs , it’s never been easier to start a t-shirt business.

By selecting a target audience and designing t-shirts that delight customers, you can create popular clothing at a low cost.

This guide explains how to start an online shirt business that brings in extra monthly income.

How to start a t-shirt business

  • Choose a niche
  • Source quality material and t-shirt printing options
  • Create t-shirt designs
  • Mock up your t-shirts
  • Validate your t-shirt designs
  • Set up your online shirt store

1. Choose a niche

Successful online t-shirt businesses find ways to stand out from the crowd. One of the best strategies for differentiating your products from competitors’ is by catering to a specific audience or interest group.

Choosing a t-shirt niche can help your online shirt business attract these motivated customers.

Generally, niches like “t-shirts with funny slogans” are too broad for a new business to successfully compete. Instead, look for sub-niches and use keyword research tools to find phrases that your target audience is searching for. For example, sub-niches in the funny t-shirts category might be “t-shirts with slogans about doctors” or “funny t-shirts for dog owners.”

Red t-shirt with a white graphic of a pug and the text, “Keep calm and pug on.

Here are a few ways to estimate the value of entering a niche:

  • Scan this list of popular hobbies on Wikipedia for inspiration.
  • Use the Facebook IQ Audience Insights tool to gauge the size of your niche on social media.
  • Visit a niche’s subreddit and check the subscriber count and level of engagement.
  • Consider your own interests and the communities you belong to.

Once you find a niche, create a business plan that lays out opportunities to sell custom t-shirts to your niche audience.

2. Source quality material and t-shirt printing options

The next step in starting an online t-shirt business is to find a wholesale clothing supplier , or a custom tee manufacturer .

Not all t-shirts are the same. Different printing methods produce different results. With shirt quality paramount to your brand’s reputation, educating yourself on stock is essential.

It can be tempting to partner with budget supplier and sacrifice quality for higher profit margins. But consider how product quality impacts a customer’s decision to make a second purchase or recommend your shirts to other people.

Choosing a quality t-shirt encompasses several factors, including fit, sizing, material, softness, and weight. Once you narrow down your choices, order some samples to make an informed final decision.

3. Create t-shirt designs

After selecting a shirt supplier, you might choose to develop original graphic tees. Here are a few ways to get a head start:

Find the bestselling designs and niches

If you’re struggling to come up with t-shirt design ideas, look at what’s popular and currently selling well on graphic t-shirt marketplaces such as:

Another research tip is to use Google Trends to gain a sense of the topics people are currently interested in. Use trending subjects as inspiration for your t-shirt designs.

Hire a designer

Once you have a general idea for t-shirt designs, start sketching some drafts. If you know how to use graphic design software, you likely can produce great designs yourself. However, it might make more sense to enlist some help.

There are several online sources for finding suitable graphic designer, including design communities, freelance networks, and t-shirt design marketplaces:

Design communities

Dribbble is a design community that’s home to lots of talent. Search for styles you like, then message the designer to see if they’re available for your project.

Eight images showing T-Shirt illustrations on Dribbble below related search options and categories.

Behance hosts portfolios from creators around the world who specialize in illustrations and graphic design.

Various examples of graphics and images from Behance’s projects page.

Freelance networks

General freelance networks like Upwork also contain listings of artists and illustrators. Find a qualified t-shirt designer, then check their past job successes and portfolio to see if they’re a match for your project. If you like someone, you can reach out through the platform and hire them on the spot.

T-shirt design marketplaces

Instead of hiring a designer, you can purchase pre-made designs your t-shirt business. This route saves on upfront costs, but means that other stores are likely selling your designs, so it may be harder for your store to stand out. Check out the following t-shirt graphic marketplaces:

  • Tshirt Factory has a variety of vector images, from old school to punk designs.
  • Creative Market has more than three million graphics and templates.
  • Graphic River offers royalty-free Photoshop vectors and icon packs.

Keep in mind, you may need to purchase a commercial license for your images before you can use them on your t-shirts.

💡 Need a logo for your t-shirts? Shopify has a free custom logo maker .

4. Mock-up your t-shirts

Once you have final designs, the next step for your t-shirt business will be to produce mockup images. Mockups help you and your customers see what the final design will look like when it’s printed on a shirt.

A digital design menu beside a person modeling a white t-shirt with a custom graphic.

You can create mockups using web software or with an image editor like Adobe Photoshop.

T-shirt mockup templates for Photoshop come with multiple layers that let you change the color of the shirt and apply your own design that will blend with the shirt’s creases, folds, and contours.

There are also web-based mockup software that will let you create similar images without having to download Photoshop:

  • Printful Mockup Generator
  • Placeit Mockup Generator
  • Printify T-Shirt Mockup Generator

If you don’t like the idea of creating digital mockups, you can always order samples of your shirts and take product photos .

5. Validate your t-shirt designs

Before you invest in your new business idea, test the popularity of your designs. There are many ways to validate design popularity before you sell your t-shirts online.

Common methods for validating your design ideas include:

Reach out to personal social networks

Post a preview of your designs to your social media accounts and on feeds that your potential customers visit. Be careful when asking the thoughts of friends and family, however. Their opinions can come with a favorable bias.

Despite the community’s general aversion to marketing, Reddit is still one of the best places to get honest feedback on your designs . Through this process, you may earn yourself some future customers and gain some free marketing along the way.

Use crowdfunding

Crowdfunding sites have made it easier to test, validate, and collect money upfront for new business ideas. Launching a crowdfunding campaign can be time-consuming and requires preparation. However, if you have a particularly novel t-shirt business idea, crowdfunding might be for you.

🎧 Here’s why you should test your t-shirt designs before you invest.

6. Set up your online shirt store

With t-shirt designs commissioned, mock-ups created, and feedback acquired, it’s time to build your online store .

If you’re using a print-on-demand service to produce your tees, it’s easy to integrate your products with a Shopify store. Customers can visit your store to browse shirts. Once they make a purchase, print-on-demand apps will produce and ship the items.

Try these t-shirt printing apps that integrate directly with Shopify stores:

💡 Need advice on building your store? Here’s a step-by-step guide .

5 considerations for starting a t-shirt business

  • T-shirt printing techniques

1. T-shirt printing techniques

There are three popular methods for printing t-shirts. Deciding which one to use will partially depend on your product pricing strategy .

Whether you invest in your own printer or use a local supplier, it’s worth knowing how each printing technique works.

Screen printing

An industrial screen printing machine with eight arms in a large factory space.

Screen printing is an old technique that has stood the test of time for business owners who design and sell t-shirts online and in stores.

As one of the most popular methods for printing, screen printing can produce durable and long-lasting results. It also lets you print on products like canvas items, mugs, hats, and other things to make and sell if you want to expand your product line.

However, a labor-intensive initial setup means screen printing is most cost-effective when printing in bulk. Screen printing also poses issues when it comes to complex designs or designs with more than four to five colors, as each color increases costs and production time.

Heat transfer

Gray heat transfer machine being used to print the number 14 on a red soccer jersey.

Heat transfers exist in several forms. For example, you may have seen basic heat-transfer paper at your local office supply store.

Although this method makes it easy to print designs from your home computer and transfer them with an iron, a more complicated process is needed when running a small business. The more advanced form of heat transfer is called plastisol transfer and is printed by professional printers on special, high-quality heat-transfer paper.

The advantage of heat transfers is the ability to order a stack of prints from your local printer and transfer them to your t-shirts with a commercial heat press machine as you receive orders. Heat transfers can produce full-color images onto t-shirts relatively easily and quickly, helping to make them an affordable option for small batches.

Though affordable in the long run, a heat press machine can be a large upfront cost. Also, the do-it-yourself approach requires you to invest more time making the t-shirts and the final result can be lower quality and less durable than shirts that use other forms of printing.

Direct-to-garment (DTG)

Black garment with a floral graphic being fed into a direct-to-garment printing machine.

The direct-to-garment printing process operates like an ink-jet printer. It’s common in t-shirt printing businesses because it prints ink directly onto the t-shirt and can produce full-color images with accuracy.

DTG printing produces quality printing on par with screen printing, and is seen as more premium than heat transfer. Because it operates like an ink-jet printer, there are no setup costs, unlike screen printing. This means it’s easy and cost-effective to print small orders.

The major disadvantage of direct-to-garment printing is the lack of volume discount for large orders, as it takes the same amount of time to print each shirt.

The last thing a visitor wants to see in your catalog is a poorly plagiarized shirt design. Your designs don’t necessarily need to be complex—in fact, many of the bestselling graphic tees are simple. However, they do need to be original.

To ensure quality prints for your shirt-selling business, your design files should be at least 300 pixels per inch (dpi or ppi), have a transparent background, and be large enough to cover the actual print area of the t-shirt. Just note that your specifications will vary depending on the printer and printing technique used.

The next most important factor in starting an online t-shirt business is product quality. You can disappoint a customer once, but they won't return to your store. A pattern that fades and cracks or a t-shirt that shrinks and rips won’t create loyal customers.

Higher quality t-shirts might cost more to produce but can also command higher prices. Remember to base your product quality decisions on expected profit margin , not the product costs.

A strong, interesting brand is vital for starting a shirt business online. Your brand will tie together all of your choices, including your niche, designs, and shirt quality. From your t-shirt business name to the logo you use, building a unique and likable brand is important in a high-competition industry.

When customers have a choice of stores to shop from, businesses with a distinctive presence are more likely to capture attention. If you’ve chosen a niche for your online t-shirt business that embodies a certain lifestyle, you can incorporate it into your marketing and website to speak to these customers.

5. Inventory

T-shirt businesses can buy and hold inventory, taking advantage of bulk pricing and local printers. Or, they can use a print-on-demand service to take inventory management and shipping off their plate. You also can opt for a mix of both.

By holding your own inventory for your online shirt selling business, you can sell in-person, which could help improve your profit margins. With print-on-demand, you take on less risk because your production depends on your orders. Weigh the pros and cons before you start. If you’re unsure, print-on-demand is a good idea for smaller businesses .

Of course, if you have the budget, you can also invest in a printer and make your own in-house clothing line .

An online t-shirt business success story

Many entrepreneurs have been successful in starting a shirt-selling business. For example, Ryan McCarthy, founder of Imouri (formerly Sugoi), has used Shopify to run his anime-inspired t-shirt printing business since 2016.

Anime-inspired graphics on eight Imouri t-shirts of various colors, beside an options menu.

Ryan decided to create his t-shirt business when he couldn’t find anime-themed clothing that fit his personal style. He quietly launched what he thought would be a small clothing business, which has since turned into a six-figure print-on-demand apparel company selling streetwear inspired by Japanese pop culture and anime.

His secret to successfully starting a clothing line? Identifying winning designs early on by using Reddit and paid ads to test products.

Start your t-shirt business today

It's never been easier to express your creativity and sell t-shirts online

Whatever niche you choose to serve, and however ambitious you decide to be with your quality and designs, a t-shirt store can be a great first ecommerce business for new entrepreneurs.

Shopify can help you start selling and control your costs. Connect your store to a t-shirt printer in minutes and launch a catalog that your customers will love.

Illustration by Alice Mollon

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T-shirt business FAQ

Is a t-shirt business profitable.

T-shirts are a staple around the world, with global apparel sales reaching $1.79 trillion in 2024. Creating an online t-shirt business can be profitable thanks to low startup costs compared to other business opportunities.

How much does it cost to start a t-shirt business?

Starting a t-shirt business from home requires little investment. Print-on-demand services offer product manufacturing and shipping, and only charge vendors for products when they're sold. That means fewer overhead costs and little risk of overstocking.

What should I do before selling t-shirts?

  • Conduct market research on a niche and find a passionate community.
  • Come up with a t-shirt company name.
  • Make a business logo and set up an online shop.
  • Create your own t-shirt designs.
  • Set up your social media accounts.
  • Run paid ads for your online t-shirt business site.
  • Do blog outreach and free promotions with influencers.

How much can you make selling t-shirts?

The amount you make selling t-shirts depends on factors including your chosen niche, production methods, pricing, and marketing strategy.

How can I start my own t-shirt business with few upfront costs?

If you want to start a t-shirt business without an initial investment, create a Shopify store and integrate a print-on-demand app such as Printful.

Do you need a business license to sell t-shirts online?

Typically, you do not need a business license to sell t-shirts online. You may need a resale license to buy clothing from a distributor without sales tax. Check with your local revenue or finance department to learn more.

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  • Sample Business Plans
  • Retail, Consumers & E-commerce

Clothing Line Business Plan

Executive summary image

Want to transform your passion for fashion and garments into a profitable business venture?

Well, it takes a lot more than a few sketches, threads, and sewing machines to start your clothing store.

The trillion-dollar clothing industry is growing rapidly and the competition is severe to get your brand recognized.

But hey, the odds of you creating a successful clothing business can be increased substantially, just by planning through it thoroughly.

A well-crafted realistic clothing line business plan accounts for every minute detail that goes into establishing a business. Right from market research to financial forecasting and everything in between, it contains details that will help you lay clear future plans for your clothing line.

This is the ultimate business planning guide for anyone who wants to venture into a fashion business and taste the sweet nectar of success.

Let’s power you with all the right resources to write a business plan.

Let’s get started.

Key Takeaways

  • Identify your company’s mission, vision, core values, and business objectives and determine your position in the market.
  • Identify the latest trends in the fashion industry and how the business will adapt to those trends.
  • Prepare for the casualties and mitigate the business risks with a forward-thinking business plan.
  • Create a well-structured cohesive business plan with enriching visual reports.

Benefits of having a clothing line business plan

From fashion designers to small businesses and large retail stores, every clothing business requires a clothing line business plan. Wondering why?

Let’s unravel the benefits of having a business plan:

  • A business plan accounts for all sorts of emergencies and unknown variables. It prepares you to mitigate business challenges strategically.
  • A business plan helps quantify the goals and important business strategies. It gives strategic direction to your business’s core objectives.
  • A business plan allows you to review the financial aspects of owning a clothing store. You have a chance to modify the structure, core offerings, and strategies while the idea is still on the paper.
  • A business plan adds structure to your everyday operational processes. We all know how seamless operations play a key role in reducing business expenses and costs.
  • It helps establish the viability of your business model in the long term and helps make it profitable.
  • Last but not least, it helps you acquire investor funding for your dream project.

Convinced, right? Now, let’s understand the basics of creating a clothing line business plan that will help accomplish future plans for your business.

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Key components of a clothing business plan

Wondering what goes into making a clothing line business plan? Well, here are the key components you would not want to miss adding to your plan.

Executive Summary:

Company overview:, market analysis:, products & services:.

A line down of your core products and services, their benefits, and unique features that will help you make a profitable business.

Marketing and Sales Strategy:

Organizational structure:, supply chain & operations plan:, financial projections:.

Let’s move forward and understand the detailed process of writing a business plan.

A step-by-step guide to creating a clothing line business plan

You are already aware of the key components that go into making a solid business plan. Now, let’s get you a breakthrough in the fashion industry with a detailed guide on creating a fashion brand business plan.

1. Get a business plan template

Before you start writing a business plan for your clothing brand, do yourself a favor and pick a business plan template to simplify this entire process.

This is because writing a business plan from scratch is challenging. It includes too many components and addressing each of them with utmost clarity gets taxing.

A template offers a structural framework to your plan and helps maintain clarity in the way you present the information. It streamlines the entire process and makes it easy for you to update and modify the plan as needed.

Now, don’t look elsewhere searching for the perfect template. The Upmetrics intuitive and relevant business plan templates are available for free download and easy edits.

Whether yours is a startup clothing line or a clothing boutique, Upmetrics has plenty of fashion industry business plans to choose from.

t shirt clothing line business plan

Need Assistance Writing a Clothing Line Business Plan?

Get Upmetrics’ business plan template, import data directly into the editor, and start editing using Upmetrics AI Assistant.

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2. Write an executive summary

It is a concise and well-structured summary of your entire business plan that compels potential investors to know more about your clothing brand.

Avoid the fluff and be catchy with the business description here.

The executive summary must contain details like the location of your clothing business, products you sell, market opportunities, business strategy, and anything that makes your fashion business a huge sell.

Also, don’t forget to add a relevant CTA for the readers. Let them know what you wish to achieve with this business plan.

Adopt a storytelling approach and find the hook to capture anyone reading your business plan.

For example:

Seine is an online apparel retail brand that brings ethically sourced fashion to the market. We are focusing on a target demographic of women in their twenties and thirties who want to build a basic capsule wardrobe with sustainable timeless pieces. After generating a million-dollar business through our online clothing store, we now plan to launch our physical clothing stores in three different locations: New York, London, and Delhi. We are looking for funding to expand our operations and grow our prominence through offline stores.

Now, an executive summary is the first and most important part of your business plan. However, we recommend writing it towards the end once you are done with your financial projections.

3. Prepare a company overview section

Company overview is a brief business description of your fashion brand. It is your chance to describe your own clothing business in the most compelling and natural way possible.

Describe what kind of clothing business you are planning to open, i.e. retail store, a chain of fashion brands, clothing boutiques, clothing department stores, or some unique fashion business. Mention the owner of this clothing brand and their prior experience in the fashion industry.

Also, mention the legal structure of retail stores. Mention if it will be a limited liability company or a partnership firm.

This section should be insightful for potential investors and must include your mission statement, business goals, and company values.

Here’s what these key indicators should include:

Mission statement: A brief statement describing the reason you are starting this clothing brand. It must explain the reason for a clothing brand’s existence and its purpose.

Business Goals: What are the aspirations and vision for your fashion brand? It can include quantitative goals like, the number of retail stores, revenue goals, ranking, number of cities, etc.

It can also include qualitative details like being the most recognized ethical fashion brand.

Company values: Think of core values that define your clothing brand and influence the decisions.

Core values are what separates your brand from different apparel brands.

4. Conduct a fashion industry market analysis

A market analysis is essential to distinguish your business from competing clothing lines.

This part of a business plan includes a detailed understanding of the target market, competitors, market size, future growth potential, emerging market trends, and much more.

Dedicate a section of the market overview to outline your target demographic. Create a buyer persona taking into consideration the age, gender, income, shopping habits, values, and spending patterns of your target audience. This will help you create ideal products for your audience and devise marketing strategies to reach them.

Identify your direct competitors and analyze the fashion brands and apparel brands working in a similar segment like you. Also, consider the indirect competitors like clothing retailers that offer products at cheaper rates to your target audience.

Further, highlight the scope of growth potential for your clothing business. Enrich this section with statistical data, graphs, and qualitative analysis wherever possible.

Lastly, discuss the emerging trends in your segment. We all know how trends shift in the fashion world. Suggest how your business will address these trends to stay relevant. Also, identify the challenges in current business and suggest a feasible plan to overcome those challenges.

targeted customer

5. Describe your core product line

Now that your mission statement and market analysis are in place, it’s time to introduce your products and services to potential investors.

In this section of a business plan, offer a brief rundown of all the products and services that will be sold by your clothing business.  Mention the features and benefits that make your products desirable.

Take this opportunity to highlight the product USP’s that separates your clothing line from other clothing lines.

Draft this section from an investor’s point of view. Consider the questions they might have regarding the product and write accordingly.

For instance,

  • Will you sell cloth semi-finished garments or readymade garments?
  • Will you manufacture the garment or sell it through a retail business?
  • Are there any special features of your product: Sustainably grown, ethically sourced, single thread sewing, water repellent fabric, etc..
  • Is the customization option available on your products?

Overall, this section should convince the investors of the viability of your product.

6. Propose marketing and sales strategies

Now that you have finalized the products and services, how do you propose to sell them?

Sales is at the root of business success and marketing is what fuels the sales. So, now you need appropriate strategies in place to achieve your business goals.

Consider answering the following questions to help you form a sales strategy:

  • What is your annual sales goal?
  • How do you intend to bring sales: online clothing store, retail store, or through a mix channel?
  • What is your pricing strategy for products?
  • How much annual revenue do you plan to generate?
  • How much money do you need to invest to generate sales?

Once your sales strategy is in place, you start working on your marketing strategy.

Keep in mind that the fashion industry is huge. A different marketing plan is required for different types of fashion businesses.

Conduct market research into your target demographic and determine your marketing strategy. Identify rewarding marketing channels and allocate your budget for each of them.

A marketing plan can include a mix of paid and organic marketing strategies. Consider adding print advertising, social media marketing, Email marketing, Google ads, content marketing, and other marketing strategies to your clothing business plan.

7. Introduce leadership or management team

In this part of the business plan, introduce the key personnel who will manage your clothing line. This can be CEOs, owners, key managers, business leaders, or consultants who will shape the business with their expertise.

Include a brief biography of key members and mention their relevant experience in the industry. Also, highlight the hierarchy of these key members in your organization and their roles and responsibilities.

Lastly, mention the cost of acquiring, training, and retaining your management team.

Overall, this section of a business plan should focus on proving the asset-worthiness of these members.

8. Outline your operational plan

How do you plan to run a clothing store once you acquire the funding? Have you given a thought about everyday challenges, operations, and processes?

In this section of a business plan, you will explain the business operations of your clothing store in great detail.

Include the following brief details while outlining your operational plan:

  • Manufacturing or Retailing : Will your clothing store have its own manufacturing or perform as a retail store? If you manufacture your own garments, will you have your own production units or get them manufactured by a third party?
  • Online selling : Will the clothing store sell online? If so, will you use your own website or a seller’s platform? Highlight the entire online ordering process starting from inquiry management to sales and after-sales.
  • Inventory management : Where will you store the goods? Who will be responsible for managing the inventory? What software and tools you will use to track the goods?
  • Vendor management : Who will be your vendors? Do you have any agreements with them?
  • Logistics : Who will be your logistics partner? What will be your shipping policy? What will be the delivery methods and charges?

Include every little detail you can think of. Whenever confusion regarding business processes arises, this operations plan should serve as a roadmap.

9. Create a financial plan

If you are looking for investor funding, the financial plan is where the investors’ interest lies. It is usually demonstrated in figures, graphs, charts, and Excel sheets.

A financial plan must include different financial statements for your clothing line business. For example, income statements, cash flow statements balance sheets, break-even analysis, and investment statements.

Follow this step-by-step guideline to write this section effectively:

  • Identify the costs of starting a clothing line business . Consider various one-time expenses and recurring expenses and get precise estimates.
  • Assess your current monetary position and determine how much funding is essential to get started. Pick a suitable funding strategy by identifying different funding sources, i.e. bank loans, angel investors, SBA loans, personal loans, etc.
  • Make pre-assumptions based on market research and analysis. It is time to make financial projections and form pricing strategies, sales forecasts, and overhead budgets for your clothing business.
  • Using the projections made earlier, form key financial statements of your business for the next 3-5 years.
  • Test assumptions for different scenarios and use methods like sensitivity analysis to make your projections more relevant.
  • Mention the monitoring and review methods you will use to review the finances of your business.

Now, doing all these from scratch will take months.  And still, there will be higher chances of errors in your calculations.

A financial forecasting tool can be of utmost help here. Simply enter the sales and cost figures and it will make all essential calculations for monthly, quarterly, and yearly reports. Creating a financial plan in Snap is truly possible.

The financial plan is a snapshot of your clothing business. Make sure you draft it with clarity.

10. Include informative graphics and visuals to present data

We have discussed the key fundamentals of a business plan by now. But do you feel that your clothing line business plan is lacking character? It’s possibly because it’s all pages and pages of text in there.

A business plan must be enriched with derivative graphs, visuals, and infographics to make it interactive and appealing. Moreover, the figures and data are easily digestible when they are presented in the form of visual reports.

If you have been writing a business plan using Upmetrics, the tool already made a visual report when you complete writing the financial plan. Don’t believe us? Go and check your dashboard.

Here’s a glimpse into the Upmetrics dashboard.

t shirt clothing line business plan

Now, if you wish you can add more elements of visuals to your plan. Identify different opportunities where you can present the information visually.

And that’s pretty much it. By the end of these steps, you will have your fashion brand business plan ready.

Clothing Line Industry Highlights 2023

Trends in the fashion world are changing faster than seasons. You sure want to keep up with these latest trends ruling the fashion world in 2023.

  • Propelling growth in the luxury fashion market : The 27.15 Billion dollar luxury fashion market in the US is expected to grow between 5-10% in 2023.
  • Sustainable fashion is on the rise : The sustainable fashion industry is worth 6.5 Billion dollars. According to a survey, products marketed as sustainable are expected to grow 5.6 times faster than other products.
  • Core issues : Inflation, geopolitical instability, and supply chain disruptions are the top risks for fashion businesses in 2023.
  • MCommerce leads the marke t: 73% of the total E-commerce sales are generated through mobile devices.
  • The growing trend of fluid fashion : Genderless fashion is gaining tremendous popularity. 1 in 2 Gen Z consumers have purchased garments outside their gender identity in 2023.
  • Global economy outlook : The Middle East and North America are expected to be the regions with the highest growth potential in 2023.
  • Economic effects : 75% of Gen Z and millennials have restricted their budget on apparel and fashion to manage their finances.

From greenwashing to the environmental impacts of the fashion world, dive further into the market research and understand the state of the fashion industry in 2023.

Refine and present a Clothing Line Business Plan

After writing the first draft of your clothing line business plan, keep it aside for a few days. This will make editing more effective.

Now, proofread the entire document. Read, re-read, and edit till you find the contents to be an exact representation of your business.

It is also advisable to edit your business plans for different audiences. This will improve the efficacy of your plan and increase its relevancy amongst different stakeholders.

For example,

If you are planning to procure funding from investors, keep the format professional and focus on presenting financial data for growth, profitability, and ROI. However, your business plan should focus on partnership details and collaboration benefits when presented to retailers and suppliers.

Ensure that important data is represented through graphs, visuals, and appealing charts. Incorporate a storytelling approach to make the content interesting.

Before sending it across, ask a friend, relative, or professional colleague to review it critically and make essential changes.

Once you are confident about the presentation, share it with the potential stakeholders.

Download a Sample Clothing Line Business Plan

Need help planning the contents of your business plan? We have a perfect resource for you. Download our free clothing line business plan pdf and get step-by-step instructions with all the industry-relevant examples.

Upmetrics intuitive templates are specifically designed for business enthusiasts and entrepreneurs who are ready to kickstart their business planning. Simply import the data into the editor and start planning.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

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Write Your Business Plan With Upmetrics

Streamline your business planning process with Upmetrics. With more than 400+ customizable sample business plans , Upmetrics offers AI assistance and step-by-step guidance to write a cohesive business plan.

Whether you are expanding your current business or setting up a start-up, Upmetrics resources will help you create an actionable and forward-thinking business plan in easy steps.

Let’s bring your clothing line dream into reality.

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Frequently asked questions, what permits and licenses are required for running a clothing line.

A clothing business is moderately regulated when it comes to licenses and permits it requires. Here are a few licenses you must consider depending on the nature of your clothing business:

  • Business License
  • Sales tax permit
  • Import/Export license
  • Occupancy permit
  • Health department permit
  • Environmental permits

Can I start a clothing line without a business plan?

Yes, you can. Having a business plan is not mandatory. However, you will require it, if you are looking for funding options. Moreover, it is advisable to have a business plan to help you plan, manage, and mitigate the challenges that will arise when you start the business.

What challenges should I anticipate in the clothing industry?

Amongst the various challenges that encircle the clothing industry, inflation, geopolitical instability, and supply chain disruptions stands at the top. Apart from these, you can expect challenges with inventory management, supply chain disruptions, increasing production costs, brand building, and global trade management.

How should I price my clothing items in my plan?

The pricing you choose should reflect the brand’s positioning, quality, customer spending patterns, and revenue goals. If you are positioning yourself as a luxury brand, the prices should reflect that. Similarly, if you are positioning yourself as an affordable fast fashion brand, you cannot keep the price range excessively high.

How do I determine my target market for my clothing line?

Understand who would be interested in wearing your products. Now, create an ideal buyer persona for your clothing taking into consideration the age, gender, demographic, spending patterns, shopping patterns, and a variety of such factors. This will help you determine the ideal target market for your clothing business.

About the Author

t shirt clothing line business plan

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How To Start A Clothing Business: Everything You Need To Know

Julia Rittenberg

Updated: Dec 7, 2023, 12:42pm

How To Start A Clothing Business: Everything You Need To Know

Table of Contents

1. find your niche, 2. know your audience, 3. create a marketing plan, 4. name your brand and create brand assets, 5. register your business, 6. design and source your products, 7. price your products, 8. distribute your products, 9. market your clothing brand, bottom line, frequently asked questions.

If you have a passion for fashion, starting a clothing business might be a great way to turn your skills and creativity into a career. It’s more accessible than ever for new business owners to sell their wares online and turn a profit. There are a variety of ways to sell clothes, from finding collaborators and wholesalers to providing great items for excited customers. Here’s what you need to know about how to start a clothing business from start to finish.

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Here’s how to start a clothing business in nine steps:

The fashion industry is massive, consisting of a myriad of different brands–all with very different styles and niches. It’s important to identify your niche and stick to it. This will help you to create a product line that resonates with your target market and build a solid brand. Remember that as appealing as it may be to try to be everything to everyone, the best brands have a very defined niche and they stay in said niche.

Here are a few examples of highly successful clothing brands that operate in different niches:

  • Wrangler (casual)
  • Adidas (athletic)
  • H&M (trendy)
  • Ralph Lauren (classic)

Picking a niche means playing to your strengths. If you’re a strong seamster, you’ll spend most of your time designing and constructing pieces. If you’re a visual artist, you might create art that can be printed on T-shirts or other clothing items.

Early on, it’s important to figure out your ideal customer. When you’re working towards establishing your business, fashion makes things both easier and harder at the same time. You can easily imagine who would wear your clothes, but you also have to find where they congregate (in brick-and-mortar stores and online) and how to reach them.

Here are a few questions to consider when determining your audience:

  • Who are they?
  • What are their favorite clothing brands?
  • Do they identify with certain brands?
  • Where do they shop?
  • How often do they shop?
  • Do they care about trends?
  • What is their price point?
  • What influences their buying decisions?

By answering these questions, you will get a better understanding of your target audience. This enables you to more strategically build your brand, develop products they’ll want, and distribute products so they’re easily discoverable by the people who will buy them.

After defining your niche and identifying your audience, the next step is to put together a marketing plan. While it sounds like a lot of work–it doesn’t have to be very comprehensive. But you do need to detail which channels you plan to use to sell your products, such as direct, Amazon, Etsy, boutiques and big box stores, as well as how you plan to market your businesses so that you get sales.

Here’s are the must-haves when creating a new business marketing plan:

  • Market and competition
  • Distribution channels
  • Marketing strategy
  • Marketing and advertising channels, such as social media and PPC ads
  • Marketing budget

A marketing plan essentially establishes how you will market your clothing line, and with that, can greatly guide how you go about product distribution and advertising strategies, which will impact your sales. Learn more about how to write a marketing plan .

If you don’t already have a business name in mind, it’s time to choose one. Clothing business names can vary wildly. For example, Under Armor, ASOS, Banana Republic, L.L. Bean, American Apparel, TopShop, Brooks Brothers, Dickies, Deus Ex Machina, Vardagen, Life is Good, or Salt Life. In short, your clothing business can be named just about anything you want it to be.

Here are a few tips to keep in mind when naming your clothing business:

  • Make sure that it is easy to pronounce and spell
  • Choose a catchy or memorable name
  • Consider how it translates into other languages
  • Check if it is available as a domain name, such as yourbusinessname.com

Once you have a business name, choose a slogan (optional), a brand color scheme, and create your logo. If you’re looking for an easy and affordable way to create your own logo, try using Canva, which is a free drag-and-drop design tool that has dozens of prebuilt logos you can customize. Alternatively, you can get a logo professionally designed for as little as $5 on Fiverr.

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After choosing a brand name and putting together your brand assets, the next step is to register your business with your state. It’s not a fun step, but it is a necessary step–even for brand new clothing businesses as you will need an Employer Identification Number (EIN) to accept payments for your products. And to get an EIN, you need to register as a business. Additionally, it also enables you to get wholesale pricing and work with retailers.

The process of registering your business will vary depending on your state, but you will register it with your state’s Secretary of State. Small businesses typically opt to register as a Limited Liability Corporation (LLC) which costs around $100 on average but can be as little as $40 and over $250. If you’re not sure which is right for you, learn more about what an LLC is and how to set up an LLC .

Chances are you already know how you’re going to design and source your products. However, if you’re on the fence or open to ideas, there are three main ways:

  • Buy products from wholesalers
  • Design your own and have them manufactured
  • Design and sew your own in-house

Of course, which you choose will depend on how you plan to sell your products. For example, if you’re planning to curate collections of clothing to sell online, say directly via your website or on Amazon, you could opt to purchase products from wholesalers or drop shippers. This is a great way to keep upfront costs low–especially if you are dropshipping products. However, it also means your products are not as unique and therefore might require more marketing.

Pricing products in fashion is largely determined by two key variables. First, the cost of goods sold (COGS), such as labor expenses and cost of materials, and second, by the niche you’ve chosen to target. For example, the average clothing line uses what is called the keystone markup strategy , where the price is calculated by taking the cost of production and doubling it. However, it may be increased as much as 5X, depending on your niche, such as high-end clothing brands.

Here are a few key costs to include when pricing your products:

  • Cost of materials
  • Marketing and advertising

If you’re stepping into the luxury brand space, your products should be priced accordingly. Items that require a lot of attention, care and time in their creation should have premium prices.

On the other hand, a clothing company focused on high volume can have items with lower price points. Encouraging consumers to buy more means adding deals and flash sales to further incentivize purchases.

Clothing businesses have a number of distribution options available, from selling directly via their own website and selling on third-party sites such as Amazon and Etsy, to selling in-store, through local retailers, or national big box retailers. To maximize your exposure and increase your sales, it’s generally best to plan to distribute and sell your products via multiple channels.

Even if you do not plan to sell products directly or online, you still need to have a website. This helps build your brand and if you’re planning to approach retailers, it gives them a way to check your product catalogs and lookbooks. Learn more about how to make a website or check out the best e-commerce platforms that enable you to easily create an online store where you can sell your products directly to customers.

No matter how you plan to sell the bulk of your products, you should have your own website.

If you’re not ready to sell from your own website, you can look into Etsy or other highly ranked e-commerce platforms to lessen your workload. The less time you have to spend troubleshooting a website, the more time you have to work on designing clothing.

Last but not least, you need to market your clothing brand so that it can be discovered by your target market. There are a number of ways to market a clothing business, but ultimately you want to choose marketing channels that reach your particular target market. In other words, be where your target customers are.

Here are some of the most popular marketing channels and strategies for clothing brands:

  • Organic social media marketing, such as Pinterest and Instagram
  • Paid social media advertising, such as Facebook Ads and YouTube Ads
  • Paid search advertising, such as Google Ads
  • Forums, such as Reddit
  • Content marketing
  • Influencer marketing
  • Paid placements
  • Banner ads, such as Google AdSense
  • E-commerce ads, such as Amazon Ads and Etsy Ads
  • Search engine optimization (SEO)
  • Email marketing
  • Sponsorships
  • Local events

When choosing the right marketing strategies and channels for your clothing business, remember to always keep your brand in mind. Consider if it stays on brand and if it’s likely to be a good use of your marketing budget. As with choosing distribution channels, you will also want to use multiple marketing channels for maximum exposure.

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Starting a clothing business is a great way to merge creative passion and business sense. It also gives you the opportunity to see your artistic work on people on the street, while turning your passions into a profitable business. On top of that, it’s more affordable than ever to start a clothing line, so you don’t need a huge investment to get started.

How much does it cost to start a clothing line?

As with any business of any size, the startup costs will depend on how large you want the business to start out. A small clothing business will need about $500, a medium-sized line between $1,000 and $5,000, and a large line might need up to $50,000.

Are clothing businesses typically profitable?

With hard work and devotion, it can be. Estimates state that profits can be anywhere from 4% to 13% . There will likely be many changes because fashion cycles through trends quickly.

Do I need a business plan to start a clothing business?

While you don’t exactly need a business plan to start a clothing business, it’s a good idea to create one. The reason being is having a strong business plan will help you stay true to your original vision. Planning out your suppliers, goals and general growth plan will set you up for success in the future.

Where can I get products for my online store?

You can get products for your online store from a variety of sources, including wholesalers, manufacturers and distributors. Another good place to find clothes are thrift stores and garage and yard sales, where you can find gently used clothing and sometimes clothes that have never been worn. Popular aggregators of manufacturers include Alibaba and DHgate. Many store owners use sites, such as Faire or Abound, for wholesale products.

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We are three 17 year old kids and were trying to write our business plan could yall plz help us and tell us what should be included in it lol  

t shirt clothing line business plan

It depends on what kind of product and/or service the company will offer to determine what needs to be in the business plan. But the number one things you need to do, even before you start the business plan is decide what you want to sell, who you want to sell it to, and why you even want to do this. In other words, you need to have reasonable confidence you have a product that will be marketable to enough people, and that you have good knowledge and personal interest in your product. If someone is just looking to make a quick buck and thinks they know a hot product to sell, the vast majority of the time it just crashes and burns. A good business plan starts with identifying a market and channels into that market. Identifying a market is identifying and determining the actual product and/or service, the target demographic, the competition, trends in the culture of the market, sourcing for the components that the company needs to produce their product and/or service (this includes people, equipment, materials and supplies and more), channels for distribution (the way you get the product out to be sold), and more things I have left out. Then you need financials that include your investment capital, working capital, projections for expenditures and receivables, and more. There are some very good business plan software programs you can purchase that will lead you through the process of creating a business plan. Also, there is SCORE, a free service for entrepreneurs: SCORE | Small business mentoring and training | SCORE . SCORE is made up of successful business people that are passing on things they learned to help up and coming entrepreneurs and business people. Then there is the governments Small Business Administration: U.S. Small Business Administration-Your Small Business Resource . Another very good place for free resources for new and small businesses. Both SCORE and the SBA can help you create or point you to resources to get a good business plan for your venture.  

I just finished my business plan and I have to say Mark is right on with all the information to include. I found some good info at www.bplans.com . They have some good sample business plans that can give you some direction. If takes sometime to get all the right information and to put into words, but once you start, you will be surpised how much info you have. Good luck.  

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20 Best Fashion Clothing Print-On-Demand Companies

The global apparel market revenue was valued at $1.5 trillion in 2020. By 2025, it’s projected to reach $2.25 trillion. In terms of eCommerce, garments and footwear account for the largest revenue share of 24.71% .

Hence, fashion clothing is one of the best print-on-demand niches for entrepreneurs to get into and make money.

In order to start doing so, the first step is to find a reliable printing provider. And, this post will show you the 20 top ones along with their strengths and weaknesses to help you easily choose from.

Key Decision-Making Factors When Finding Your Clothing Print-On-Demand Partner

Before going straight into the list, here’re criteria you should look for when deciding which fashion print-on-demand company to work with:

  • Product Selection:  If you don’t have a specific product to start selling in mind, it’s generally a good idea to pick a company that offers a wide range of items so you can easily test out new ideas and strategies.
  • Product Quality:  Try ordering a sample product from your apparel supplier of choice to check for its quality and ensure your customers receive what both you and them are looking for.
  • Product Costs:  It’s recommended to test the same product from different companies to find a comfortable balance between quality and costs.
  • Production & Shipping Times: 98% of shoppers confirm that delivery times impact brand loyalty. Therefore, it’s vital to choose a partner that can deliver orders fast to your target market.
  • Shipping Fees:  It’s also best to pick a clothing print-on-demand site that provides cheap delivery fees to your target market so you can increase your profit margin.
  • Production Capability:  Look for an app that can cater to your business even if you have 1000 orders/month.
  • Branding:  By impressing customers through an amazing and memorable unboxing experience, they’re more likely to come back and buy more from your print-on-demand boutique.
  • Integrations:  A company that supports integration with various platforms & marketplaces can make your life much easier when you try expanding your business to reach new audiences in the future.

Best Print-On-Demand Suppliers For Custom Fashion Apparel

Here’re the 20 best custom fashion clothing print-on-demand companies.

1. Printful

Printful fashion clothing print-on-demand company

Printful is the most popular print-on-demand supplier on the internet for men’s, women’s, and children’s clothes . It features t-shirts , polo shirts, tank tops, long sleeve shirts, embroidered shirts, jackets , hoodies & sweatshirts , sweatpants & joggers , leggings , dresses , underwear, shorts , and swimwear .

Printful has a network of fulfillment centers across the US, EU, and partner facilities in Japan and Australia. This enables the company to deliver 80% of orders in the same region they’re purchased, helping it lower shipping costs while still maintaining good shipping times.

Another big benefit when using Printful is its diverse dropshipping branding options, including personalized packing slips, branded packaging inserts (flyers, coupons, business cards, custom stickers , postcards , and hand-written thank-you notes), inside/outside clothing labels, custom packaging, and white-label tracking pages.

  • Blind dropshipping worldwide within 20 business days via USPS, FedEx, DPD, and DHL.
  • Powerful design maker with 3,000+ free clipart graphics, 250+ fonts, and 230+ colors and patterns.
  • Up to 30% off for bulk purchasing and 5%-9% monthly discounts for merchants who reach specific sales thresholds.
  • Warehousing & fulfillment solutions that help stock and distribute your products efficiently anywhere in the world.
  • Additional services, including graphic design, photography, video, and store setup.
  • Accept Paypal, credit cards, and Printful Wallet.
  • Print-on-demand plugin to integrate with WooCommerce , Shopify, Wix, Ecwid , PrestaShop, BigCommerce, Squarespace, Webflow, Square, Big Cartel, Weebly, Magento, 3dcart, Storenvy, eBay, Amazon, Etsy, and Wish .
  • 2-5 business days to process orders.
  • Fashion Clothes:  From $9.5/t-shirt, $14.41/tank top, $18.95/sweatshirt, $21.95/hoodie, etc.
  • Shipping Costs:  Starting from $3.99 to the US, $4.39 to the EU, and $8.99 to Asian countries.
  • Dropshipping Subscription Fees: Begin dropshipping for free . However, you can upgrade to the $9/month Plus plan to access advanced product mockups and the background removal tool. The $49/month Pro plan will let you access exclusive clipart graphics, premium images at no extra cost, and other robust features.

For beginner dropshippers, we strongly recommend going with Printful. It’s fast, reliable, and offers good-quality clothes. Furthermore, you have the ability to personalize shipment packages which improves your customers’ unboxing experience.

2. Printify

Printify fashion clothing print-on-demand company

Printify is a tech startup launched in 2015 and backed by angel investors from Silicon Valley. Instead of building its own production facilities, it connects you with the largest network of printing providers in over 100 locations to allow you to compare prices and shipping times between those companies and flexibly choose the best options for your business needs.

Apart from casual wear, sports garments , sleepwear , and plus-size fashion , Printify also allows you to customize print-on-demand hats , polyester scarves , shoes , socks , shoulder handbags , mugs , tumblers , phone cases , mouse mats , photo keyrings ,  notebooks , decorative items , calendars , puzzles , pillow covers , quilts , yoga mats , rugs , canvas prints , candles , pet goods , and more.

  • Worldwide shipping within 15 business days via USPS, FedEx, DPD, UPS, DHL, Royal Mail, and more.
  • Good customer service and merchant refund policy.
  • Tailored solutions for students, established influencers, and creators.
  • Free design library.
  • Support Paypal and credit cards.
  • Integrate with PrestaShop , Shopify, WooCommerce, Wix, BigCommerce, Squarespace, eBay, and Etsy.
  • 2-7 business days to process orders.
  • Doesn’t provide personalized labeling and packaging solutions.
  • Fashion Clothes:  From $7.34/t-shirt, $9.16/tank top, $12.69/sweatshirt, and $19.99/hoodie (From $6/t-shirt, $7.06/tank top, $9.77/sweatshirt, and $13.26/hoodie on Premium).
  • Shipping Costs:  From $4 to the US and $6-$8 to other regions.
  • Dropshipping Subscription Fees:  Free or you can upgrade to the $24.99/month Premium plan to get up to 20% discounts on all products.

If you haven’t yet cared about branding and want to find an on-par (in terms of reliability and eCommerce integration) but cheaper alternative to Printful, check out Printify.

Yoycol fashion clothing print-on-demand company

Yoycol is the cheapest print-on-demand company for men’s/women’s/kids’ fashion clothing based in China. Established in 2016, it currently has advanced printing machines with an artificial intelligence warehouse system capable of fulfilling 1.8M+ items yearly.

On Yoycol, you can discover a gigantic product collection of over 900 all-over print-on-demand items, which helps you not run out of things to sell.

  • Global delivery via YunExpress, DHL, 4PX, and YDH within 3-30 days.
  • 2%-5% monthly discounts for merchants who reach certain sales thresholds.
  • Powerful 3D mockup generator.
  • Support custom neck labels.
  • Accept Paypal, Visa, Mastercard, AMEX, JCB, and Discover.
  • Integrate directly with Etsy , Shopify, and WooCommerce.
  • Production lead times can be up to 7 days.
  • Products might not be high-quality.
  • No customized packaging.
  • Fashion Clothes:  From $3.79/t-shirt, $3.79/tank top, $5.99/sweatshirt, $6.20/hoodie, etc.
  • Shipping Costs:  Starting from $3.79 to Asian countries, $5.32 to the EU, and $6.01 to the US.
  • Dropshipping Subscription Fees:  This Chinese print-on-demand company is available for free.

Yoycol is the best option to maximize your store’s profit margins.

SPOD fashion clothing print-on-demand company

SPOD is one of the highest-quality apparel print-on-demand suppliers . It’s backed by Spreadshirt – a renowned German eCommerce group having over 20 years of industry experience.

With 5 production facilities across the USA and Europe operated by 750+ employees, SPOD is capable of inspecting, routine-testing, processing, and producing up to 50K orders on a daily basis. In 2020, the company dispatched 9.8M items with 95% of orders shipped within 48 hours.

  • Ship worldwide within 25 days via USPS and FedEx.
  • Support in multiple languages.
  • 20% off on samples.
  • 50K+ free designs.
  • Pay with major credit/debit cards.
  • Support integration with Squarespace , Shopify, WooCommerce, Magento, and OrderDesk.
  • No custom branding solutions.
  • Fashion Clothes:  From $7.46/t-shirt, $11.08/tank top, $14.99/hoodie, etc.
  • Shipping Costs:  From $4.5 for Standard shipping, $5.6 for Premium shipping, and $16.33 for Express shipping.
  • Dropshipping Subscription Fees:   Starting a dropshipping side hustle with SPOD is free.

Go with SPOD to provide your customers with the best quality printing clothes.

5. TeeLaunch

TeeLaunch fashion clothing print-on-demand company

TeeLaunch is a fast print-on-demand partner headquartered in the USA. Since 2015, it has helped over 215K merchants start and run their online clothing dropshipping boutique.

TeeLaunch possesses production facilities totaling over 170K feet across Arizona, California, Florida, New York, Pennsylvania, the UK, Australia, Canada, and Spain to help shoppers anywhere get goods in the shortest amount of time.

  • Prompt shipping within 3-12 business days via UPS Mail Innovations (domestically) and Ascendia (internationally).
  • Support Paypal, Payoneer, Visa, Mastercard, American Express, and Discover.
  • Compatible with Shopify and Etsy.
  • The production time can be up to 4-9 days during peak seasons.
  • Doesn’t have a wide range of clothing compared to other sites.
  • No branding services.
  • Fashion Clothes:  From $8.50/t-shirt, $10.50/tank top, $18.50/sweatshirt, $18.75/hoodie, etc.
  • Shipping Costs:  From $5.5 to the US and $10 to other locations.
  • Dropshipping Subscription Fees:   Start making money dropshipping from TeeLaunch is free.

TeeLaunch is one of the fastest dropshipping options to choose from.

Apliiq fashion clothing print-on-demand company

Apliiq is another trustworthy print-on-demand fashion clothing dropshipping provider in the USA , giving you access to direct-to-garment/ screen-printed /embroidered tops and bottoms sourced from Bella+Canvas , Comfort Colors , Gildan, and customized by a professional team of seasoned printers, cutters, and sewers.

It allows you to save up to anywhere between 20% and 55% when you buy in bulk, starting from a low 10 units. Your discount will be automatically applied during checkout.

  • Ship to over 150 countries and regions within 1-2 weeks.
  • Branding options include branded tags, embroidered patches , and woven labels.
  • Graphic design ($5/artwork) and advertising (run paid ads for your store at $149/month) solutions.
  • Pay with Paypal and credit cards.
  • Integrate with Shopify and WooCommerce.
  • Production can take up to 5 business days.
  • Fashion Clothes:  From $8.99/t-shirt, $11.24/tank top, $18.94/hoodie, etc.
  • Shipping Costs:  Starting from $4.99 to the US and $6.99 for international orders.
  • Dropshipping Subscription Fees:  Free.

For anyone interested in buying or dropshipping clothes in bulk at a cheap price, consider using Apliiq.

7. CustomCat

CustomCat fashion clothing print-on-demand company

CustomCat has over 20 years of experience in the industry and state-of-the-art printing facilities in Detroit Michigan, enabling it to dispatch up to 40K+ pieces of merchandise daily.

Currently, this USA print-on-demand company owns a catalog of 350 products to help you power your entire  dropshipping store , from apparel, housewares, to accessories.

  • International shipping within 1-4 weeks via OSM and UPS.
  • Process orders within 1.5-3 days on average.
  • Support overnight rush shipping (at additional costs).
  • Discounts for high-volume sellers.
  • Accept PayPal, Visa, Mastercard, American Express, Discover, and Payoneer.
  • Integration with BigCommerce , Shopify, WooCommerce, Etsy, and other platforms via an API.
  • Fashion Clothes:  From $8.3/t-shirt, $10.37/tank top, $16.52/hoodie, $14.69/sweatshirt, etc.
  • Shipping Costs:  Starting from $3.99 to the US and $6.25 to international regions.

If you’re in a hurry to ship an order to a US address, we suggest using CustomCat’s rush service.

AOP+ fashion clothing print-on-demand company

AOP+ is the top garment print-on-demand supplier in the UK. Rather than outsourcing printing, it manufactures everything in-house to ensure the best quality and most reasonable pricing for all merchants.

AOP+ was founded in 2009 and originally started as a novelty clothing stall. Nowadays, it’s able to develop custom dye-sublimation & direct-to-garment products that fit customer particular specifications and has become a trusted dropshipping service for over 10,000 artists, bloggers, designers, photographers, and online communities.

Speaking of the catalog, AOP+ allows you to customize 200+ print-on-demand items in diverse niches.

  • Global shipping within 1-2 weeks.
  • Free customized packing slips, label remove and heat press your branded label ($0.5/each), branded stickers on postal bags ($0.25/each), and branded inserts ($0.25/each).
  • Good return management service.
  • Payment methods include Paypal, credit/debit cards, bank transfers, Payoneer, and more.
  • Integration with Shopify and Etsy.
  • Production lead times are 3-5 business days on average.
  • Some exclusive products and services are only available on a paid membership plan.
  • Fashion Clothes:  From $7.95/t-shirt, $9.09/tank top, $18.56/hoodie, etc.
  • Shipping Costs:  From $3.99 to the UK, $5.49 to the US, $7.49 to Europe, and $9.49 to the rest of the world.
  • Dropshipping Subscription Fees:  Free with limited features. Upgrading to the $19.99/month Hero plan will help you get 10% discounts on all products and access special benefits.

If you want to have a business partner that can tailor to your boutique, from private products, priority fulfillment, personalized branding, to dedicated support, AOP+ is an excellent choice.

Gooten fashion clothing print-on-demand company

Gooten is the next best merch print-on-demand dropshipping company located in the USA for Shopify and common eCommerce platforms. Apart from cooperating with domestic distribution centers, it also teams up with a few international clothing manufacturers to expedite delivery and lower shipping costs.

Since its inception, Gooten has manufactured and delivered 4M+ products with less than a 2% error rate and a 95% ship-on-time rate.

The biggest advantage when working with Gooten is that it provides cookie-cutter B2B solutions, a smart supply chain with flexible sourcing & dynamic routing & meticulous quality control, industry insights, dedicated consultants & financial advisors, and VIM (Very Important Merchant) loyalty reward programs that help established businesses scale.

  • Global delivery within 4-30 days via UPS, FedEx, DHL, and USPS.
  • Support overnight shipping to the US and expedited shipping for international orders (at extra fees).
  • Custom packing slips.
  • Payment methods include Paypal and credit/debit cards.
  • Compatible with Shopify, WooCommerce, BigCommerce, and Etsy.
  • 3-6 business days to process orders.
  • Lack a vast range of clothing styles.
  • No personalized shipment packages.
  • Fashion Clothes:  From $8.4/t-shirt, $10.90/tank top, $15.40/sweatshirt, $18.90/hoodie, etc.
  • Shipping Costs:  From $4.95.
  • Dropshipping Subscription Fees:  None.

For merchants doing high volume wanting to further grow their business in a reliable manner, Gooten is the ideal choice.

T-Pop fashion clothing print-on-demand company

T-Pop separates itself from other services by completely focusing on making eco-friendly print-on-demand fashion apparel, such as 100% organic cotton t-shirts, recycled dress hoodies, etc.

The company owns a complete in-house production line in France which enables it to control every step of the textile sourcing, printing, and shipping processes to ensure products are not only of excellent quality but also as sustainable as possible.

In addition, T-Pop bans plastic from every shipment and delivers orders in recyclable cardboard or kraft paper envelopes to minimize the ecological footprint.

  • Ship to France within 2-3 working days, to the EU within 3-10 days, and the rest of the world takes 5-14 working days on average.
  • Free logos, social network information, and thank-you notes on parcels and packing slips.
  • Support adding package inserts (flyers, thank-you cards, etc.) and customer gift stickers.
  • Automatically translate slips according to the language of the shipping destination for free.
  • 5%-10% discounts for merchants who reach specific sales thresholds per month.
  • Pay with Paypal and major credit/debit cards.
  • Integrate with Shopify, WooCommerce, and Etsy.
  • Up to 4 days to print and dispatch orders.
  • Lack a wide variety of products.
  • Fashion Clothes:  From €10.41/t-shirt, €10.67/tank top, €20.24/unisex hoodie, etc.
  • Shipping Costs:  €3.95-€11.5 for the first product and €1.00-€11.5 for each additional one.

If you want to start an environmentally-friendly online clothing store, choose T-Pop.

11. VistaNova

VistaNova fashion clothing print-on-demand company

VistaNova is a new initiative of Cimpress – a NASDAQ-listed pioneer of mass customization and production with manufacturing facilities throughout Europe, North & South America, India, Australia, Philippines, China, and Japan.

Similar to T-Pop, it strives to become a sustainable print-on-demand provider by only working with eco-certified manufacturers and packaging garments in recyclable material.

In terms of product selection, VistaNova has some unique & cool items like adult active running t-shirts, athletic jerseys, v-shape-back sports bras, modern boyshorts, and bomber sports jackets.

  • Ship within 3-9 days to mainland United States via FedEx and CNE.
  • Design Lab is intuitive, visual, and easy to use.
  • AI Design helps generate one-of-a-kind patterns for apparel.
  • Custom wash labels and hag tags.
  • Design assistance and product setup services.
  • Dedicated premium VIP services for content creators and big brands.
  • Bulk order discounts and monthly sales incentives.
  • Payment methods are Mastercard, Visa, Discover, AMEX, and Paypal.
  • Integration with Wix and Shopify.
  • Only ship to the US at the moment.
  • 5-7 business days to produce orders.
  • Doesn’t have many items.
  • Products are fairly expensive.
  • Fashion Clothes:  From $25.65/t-shirt, $38/hoodie, $29.50/cropped sweatshirt, etc.
  • Shipping Costs:  From $6.50 for Priority shipping and $13.00 for Express shipping.

VistaNova is another great partner to use and position your brand as eco-friendly.

12. Contrado

Contrado fashion clothing print-on-demand company

Contrado is the best Shopify print-on-demand partner for high-ticket dropshipping & designer products. They consist of premium fashion apparel, wallets , jewelry , home furniture , office supplies , leather accessories, and cotton fabrics .

It’s part of Contrado Imaging Ltd – a UK corporation with a network of 40 websites in 9 languages across 14 territories dedicated to empowering artists to realize their business potential.

  • Ship internationally within 15 business days (via FedEx, DHL, UPS, and TNT).
  • Fast processing within 1-3 days.
  • Support personalized labels, printed tags, and other bespoke branding options.
  • 20%-40% off on wholesale orders.
  • Accept Paypal and credit/debit cards.
  • Integrate with Shopify.
  • Costly products.
  • Fashion Clothes:  From $32/t-shirt, $39/tank top, $68/sweatshirt, $105/hoodie, etc.
  • Shipping Costs:  Starting from $9.75.

Contrado is a suitable solution for luxury dropshipping brands.

EPROLO fashion clothing print-on-demand company

EPROLO doesn’t only provide you with a powerful print-on-demand solution but also offers a one-stop dropshipping service that allows you to instantly sell millions of direct-purchasing garments with no minimum. They are sourced directly from cheap clothing manufacturers in China .

Since 2015, EPROLO has fulfilled over 30M orders for 300K+ business owners, powering them with free product sourcing, printing, inventory management, quality control, automated ordering, brand building, and shipment tracking.

  • Global shipping within 25 days.
  • Hand-picked hot dropshipping niches  & hot dropshipping items .
  • Personalized labels, hangtags, packing bags, gift cards, and scotch tapes.
  • Print-on-demand integration with eBay , Shopify, WooCommerce, and Shoplazza.
  • Up to 5 days to process orders.
  • Logistics delays usually happen.
  • Fashion Clothes:  From $5.66/t-shirt, $6.03/tank top, $9.43/hoodie, etc.
  • Shipping Costs:  From $4 to Asian countries and $7 to the US/EU.

EPROLO is suitable for merchants who are interested in both print-on-demand and the traditional dropshipping model.

14. ArtOfWhere

ArtOfWhere fashion clothing print-on-demand company

ArtOfWhere is an apparel print-on-demand platform based in Canada. Since 2013, it has been producing all items in its own studio, handling everything from printing, sewing, to quality control.

By working closely with fabric factories, ArtOfWhere can come up with beautiful combinations of polyester, spandex, and locally-sourced raw materials to create unique clothes (capris, scoop bralettes, kimonos, etc.) and accessories (makeup bags, origami tote bags, headbands, etc.).

  • International delivery within 10-30 business days.
  • Branding options include custom labels, artist cards, and stickers.
  • 3D product previews.
  • Bulk & dropshipping discounts.
  • Integrate with Big Cartel , Shopify, WooCommerce, Squarespace, BigCommerce, and Etsy.
  • Might need up to 6 days to finish printing items.
  • Lack a vast range of products.
  • Fashion Clothes:  From $15.50/t-shirt, $27/hoodie, $30/legging, $35/lounge pant, etc.
  • Shipping Costs:  From $3-$5 to Canada, $4-$7 to the US, and $6-$10 to other countries.

You might want to use ArtOfWhere to access the exclusive & premium clothing selection that we have mentioned above.

15. Shirtee

Shirtee fashion clothing print-on-demand company

Shirtee is a German fashion clothing print-on-demand site that has invested over €5M in printing machines and software development. Along with a 2.500 square-meter production & storage space, it can process over 5K items daily.

What makes Shirtee special is its product returns management system. The company helps send your customer a shipping label on your behalf, handles the return process for you, and inspects the return package upon arrival at its warehouse address.

If a shopper buys one of your products, which has been returned to Shirtee’s warehouse, it can also package and ship the item instead of you having to deliver a new one.

  • International delivery via DHL, DPD, Deutsche Post, GLS, and UPS (within 2-12 days to most US/EU regions).
  • Diverse branding options (personalized hangtags, inside & outside printed labels, edge labels, neck labels, and sleeve labels). Additionally, you can insert custom stickers, flyers, and washing instructions into shipment packages.
  • Warehousing & fulfillment service.
  • Pay with Paypal and major credit cards.
  • Print-on-demand integration with Amazon , Shopify, Wix, WooCommerce, PrestaShop, ShopWare, Squarespace, Magento, eBay, and Etsy.
  • Up to 5 days to print products.
  • High shipping fees and shipping delays to countries outside of the EU.
  • Fashion Clothes:  From €7.56/t-shirt, €8.82/tank top, €15.55/hoodie, €24.37/jacket, etc.
  • Shipping Costs:  From €4.16 to Germany, €5.8 to the EU, €9.90 to the US, etc.

Shirtee is the best choice if you demand an easy and hand-off product returns solution for your store.

16. Printed Mint

Printed Mint fashion clothing print-on-demand company

Printed Mint was established in 2015 in the USA, specializing in one-off printing on-demand and white-label fashion clothing dropshipping solutions that can be tailored to small, midsize, and enterprise-level brands and retail stores.

Over the years, the company has been able to develop cutting-edge printing technologies (including dye-sublimation, latex, direct to garment, and decal transfer) with an emphasis on quality, consistency, and efficiency.

  • Ship worldwide via USPS, DHL, and FedEx (2-8 business days domestically).
  • Free custom packaging labels, crinkle paper, ribbons, twines, cello bags, and packing slips. 10% of subtotal for product labels and gift boxes.
  • 5%-16% discounts on monthly volume over $5K.
  • Bulk orders over $200 might be eligible for free shipping.
  • Accept major credit/debit cards.
  • Can integrate directly with Shopify and Etsy.
  • Up to 4-7 days to fulfill orders.
  • Not having a large collection of items.
  • Fashion Clothes:  From $9/t-shirt, $11/tank top, $16/sweatshirt, etc.
  • Shipping Costs:  From $5.79 to the USA, $12.95 to Canada, and $13.8 to other countries.

Printed Mint provides you with the best free branding solutions.

17. KinCustom

KinCustom fashion clothing print-on-demand company

KinCustom is headquartered in the USA but has production centers in Quanzhou China. Growing for more than 10 years with a profound understanding of the supply chain, it’s capable of developing innovative print-on-demand men’s & women’s clothing pieces crafted from ethically sourced materials and delivered in 100% recycled packages.

A notable feature of KinCustom is that it has an extensive curation of beautifully pre-designed products that you can  start dropshipping right away.

  • International delivery within 20 business days via DHL, FedEx, UPS, and USPS.
  • $1.99 branding sets (custom hang tags, sew-in labels, poly bags, and packing slips).
  • Bulk order discounts (Up to 45%).
  • Connect to Shopify, Squarespace, WooCommerce, BigCommerce, and Etsy.
  • Up to 5 business days of production times.
  • Logistics delays might occur.
  • Fashion Clothes:  Starting from $16.50/t-shirt, $15.50/tank, $26.50/hoodie, $39.50/jacket, etc.
  • Shipping Costs:  A flat-rate shipping fee of $2.99 for Standard Shipping, $5.99 for Economy shipping, and $7.99 for Premium shipping.
  • Dropshipping Subscription Fees:  No.

You can use KinCustom to begin selling profitably without having to go through the trouble of coming up with designs for your products.

18. Merchize

Merchize fashion clothing print-on-demand company

Merchize stands out for its full suite apparel print-on-demand service and pre-built dropshipping storefront solution that allows you to effortlessly manage orders across multiple marketplaces and automatically sync, fulfill, and track shipments.

The company owns a 43,000-sqft Vietnamese manufacturing facility that supports many printing techniques, including direct-to-garment, cut & sew heat transfer sublimation, UV printing, and laser cutting.

  • Global shipping within 20 days.
  • SEO-optimized & fast pre-made storefronts with SSL certificates, powerful marketing tools, 2-day payouts, and customer support handling.
  • 20% discounts for sample products.
  • Tier discounts based on your monthly sales.
  • Pay with Paypal and Payoneer.
  • Integrate with Amazon, eBay, Etsy, Shopify, WooCommerce, and Google Shopping.
  • Might need 10 days to produce merchandise.
  • No custom packaging or labeling.
  • Fashion Clothes:  Starting from $5.7/t-shirt, $9/tank top, $11.5/sweatshirt, $14/hoodie, etc.
  • Shipping Costs:  From $5.99 to the US, $7.8 to the EU, and $14.03 to the rest of the world.
  • Dropshipping Subscription Fees:  $6.99/month – $229/month.

If you want to open your own fashion print-on-demand website in the blink of an eye, check out Merchize.

19. Merch Music

Merch Music fashion clothing print-on-demand company

Merch Music’s mission is to give artists and musicians an easy-to-use toolset to engage their fans through 100+ quality print-on-demand clothes, accessories, and music equipment (drum sticks, guitar straps, guitar picks, etc.) with zero risk, stock, or commitment.

Established by the Helloprint Group in 2019, Merch Music now has a global network of over 300 local producers to manufacture and ship goods on a global scale.

  • Shipping times are 2-3 business days to the UK/EU, 3-5 days to North and South America, 5-8 days to Asia, and 8-12 days to Australia and Oceania.
  • Might need at least 3 days to produce orders.
  • No personalized packages.
  • Not having a broad range of garments.
  • Fashion Clothes:  From €6.63/t-shirt, €6.5/tank top, €11.63/sweatshirt, etc.
  • Shipping Costs:  From €4.95.

Merch Music is the best option for artists and musicians to monetize their fans through merchandise.

20. DropshipCN

DropshipCN fashion clothing print-on-demand company

Finally, we have DropshipCN. It’s a wholesale print-on-demand company offering free worldwide delivery for over 800+ custom products (adult & youth clothing included).

Having been around for 10 years, this Chinese dropshipping supplier now owns 3 factories with over 150 employees to serve big and small stores.

  • Ship globally within 30 days via FedEx, Standard Airmail, and Flat Rate Airmail.
  • Personalized clothing labels, hang tags, and poly mailers with custom brand names & logos.
  • Bulk discounts.
  • Pay with Paypal, Visa, MasterCard, Discover, American Express, and other major credit cards.
  • Support integration with Shopify.
  • 3-5 days to print orders.
  • The Shopify app is slow and buggy.
  • Fashion Clothes:  From $10.87/cropped t-shirt, $10.39/tank top, $17.27/cropped hoodie, etc.
  • Shipping Costs:  Free.
  • Dropshipping Subscription Fees:  Free. However, you can upgrade to the $19.99/month Enterprise plan to enjoy 20% discounts on all items and access branding features.

Use DropshipCN to further expand your store’s product catalog.

If you’re just getting started, consider working with only one or two print-on-demand dropshipping companies that best suit your needs. Once your fashion clothing brand gets a little bit bigger, you can think of using multiple partners at the same time.

Remember, other elements like conversion rate optimization, email marketing, advertising, and customer service are just as important contributors to the success of your business.

To learn more about those topics, check out our complete dropshipping checklist .

t shirt clothing line business plan

The rightful owner of The Clever Business. I review & curate the leading suppliers so you don't waste time scouring the internet.

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t shirt clothing line business plan

  • Project planning |
  • T-shirt sizes aren’t what you think: Ho ...

T-shirt sizes aren’t what you think: How to use t-shirt sizing for project estimation

Julia Martins contributor headshot

What if we told you t-shirt sizes weren’t just for, well, clothing? T-shirt sizing also refers to a powerful project estimation tool for capacity planning. Two parts useful, one part whimsical, this tool provides clarity about exactly what’s on each team member’s plate.

Any time you think of implementing a new practice on your team, you also have to think about the complexity: How much work will this take to set up? Is this a practice my team will easily understand, and benefit from? 

With t-shirt sizing, you can skip these concerns. Everyone has worn a t-shirt, so it’s easy for team members to immediately understand the difference between an Extra Small t-shirt and a Large one. Applying these sizes to team initiatives is a great way to gauge effort for each task—without doing a bunch of complicated math. Here’s how.

What is t-shirt sizing? 

T-shirt sizing is a helpful tool for your entire team: 

Project leads can quickly gauge team capacity. 

Individual contributors can communicate their bandwidth and priorities clearly.

Team members can understand who’s doing what by when.

This technique is often used by engineering and software development teams, but any team can benefit from it—in fact, we use t-shirt sizing here at Asana for content projects (this article, for example, is a Medium).

How to use t-shirt sizing for Agile projects

Agile and Scrum teams initially popularized t-shirt sizing as a way to measure story points. Story points—also known as planning poker—are a way to estimate effort or relative size of work during sprint planning . Typically, story points are assigned to requests or work in a product backlog. When the Scrum master begins the next sprint cycle, they pull tasks from the backlog until they hit a certain number of story points. That way, the Scrum team ensures they have enough to work on during the sprint—without biting off more than they can chew.

T-shirt sizing for Scrum teams is a form of relative estimation. This is an alternative to the more traditional, numerical story points estimation technique . Unlike numbers, relative estimating allows team members to think in more dimensions—numbers are often associated with time, but t-shirt sizes can represent more complex ideas, including time, effort, and complexity.

6 steps to using t-shirt sizing for project estimation

To use t-shirt sizing effectively, it’s important to establish up front what each t-shirt size represents and where team members should clarify relative sizing. 

1. Start by deciding on your sizes

Before you introduce t-shirt sizing to your team, decide on the sizes you want to use. Avoid using too many sizes so team members aren’t confused. If you’re just getting started, stick to Small, Medium, Large, and Extra Large. If your projects vary widely in scope, use Extra Small or Extra, Extra Large as well. 

2. Align on what each size represents

T-shirt sizing only works if everyone understands what each size represents. So as you introduce this project estimation practice to your team, make sure everyone is on the same page about it. It’s helpful to provide common examples of a Small vs. Large project. For example, on the content team at Asana, an article like this one is a Medium. Alternatively, a cross-functional content initiative with multiple pieces and a variety of project stakeholders is a Large or, in some cases, even an Extra Large. 

When you do this, also clarify what a t-shirt size represents. Does the size represent effort? Complexity? Time? Often, a t-shirt size represents all of the above, but clarifying what you are and aren’t tracking with t-shirt sizes is a helpful way to get everyone on the same page.

3. Decide who assigns t-shirt sizes

Depending on your team structure , consider limiting who can assign t-shirt sizes or opening it up for the entire team. Here are a few common ways to limit who can assign t-shirt sizes:

For product backlog projects , the product owner assigns t-shirt sizes, because they’re closest to the work. 

For Agile teams running Scrum , the Scrum master reviews t-shirt sizes, which were previously assigned by a product owner, before a sprint. 

For general project teams , each team member sets their own t-shirt sizes, based on the team’s understanding of what each size of work represents.

4. Assign t-shirt sizes to each initiative

If you’re just starting out, you may have to retroactively assign t-shirt sizes to work in flight. But, moving forward, each piece of work should have an associated t-shirt size when it’s assigned, so you and the team member both understand how much effort that work represents.

5. Track t-shirt sizes using a work management tool

Having t-shirt sizes associated with work is good—but seeing that information in a clear, centrally accessible tool is much, much better. Make sure your team tracks t-shirt sizes in a shared work management tool , like Asana. That way, you—and all other team members—get at-a-glance insight into each team member’s current workload. 

6. Use t-shirt sizing to gauge workload

Once each task has an associated t-shirt size, you also have built-in workload tracking for your team. Use a work management tool, like Asana , to gauge associated effort and get a sense of how much work each team member has on their plate. By tracking this work, you can ensure team members aren’t getting burnt out. 

[Product UI] Manage team workloads in Asana (Workload)

T-shirt sizing estimation examples

Here’s an example of a sprint planning project, using t-shirt sizing in place of traditional story points:

[Old Product UI] Sprint planning project with t-shirt sizes in Asana (Lists)

Engineers aren’t the only ones who benefit from t-shirt sizing. Here’s another example of a content calendar with associated t-shirt sizes for each piece of content:

[Old Product UI] Content calendar project with t-shirt sizing in Asana (lists)

The benefits of t-shirt sizing 

Though simple to use, t-shirt sizing is a powerful way to simplify estimation lead time —especially for non-engineering teams. With t-shirt sizing as a shorthand for capacity and effort, team members spend less time thinking about how many hours a task will take and more time getting high-impact work done. 

When you track t-shirt sizing in a centralized tool, everyone not only sees who’s doing what by when, but also how much they’re doing at any given point. Plus, t-shirt sizing is a great stepping stone to workload management and capacity planning. With workload management , you can effectively distribute work across your team to reduce burnout. With proactive workload management, you can also prevent team members from feeling overworked in the first place.

Common t-shirt sizing pitfalls—and how to avoid them

T-shirt sizing is powerful, and easy to set up, but there are a few things to watch out for as you implement this project estimation methodology: 

Problem: T-shirt sizing is subjective

Solution: Establish sizes for common projects so everyone is on the same page.

To prevent this problem, make sure you provide context for t-shirt sizes when you first roll them out. That way, you avoid the subjective component and ensure everyone on your team clearly understands the difference between an Extra Small, Small, and Medium t-shirt task. 

Problem: The difference between different sizes is unclear

Solution: Stick to fewer sizes.

If your team can’t understand the nuances between multiple sizes, reduce the number of sizes they’re choosing from. Stick to S, M, L, and XL—or remove XL all together and stick to S, M, and L. You can always add more sizes if necessary.

Problem: Tracking an initiative’s associated t-shirt size is difficult

Solution: Use a work management tool. 

There are two huge benefits to t-shirt sizing: capacity planning and workload visibility. In both cases, you need a way to access everyone’s work in a centralized tool in order to reap the benefits. That’s where work management tools come in. 

Work management tools provide the clarity teams need in order to hit their goals faster. With these tools, you can coordinate people and work across your team, and ensure everyone has the information they need to accomplish their highest-impact work. To learn more, read our introduction to work management . 

Try it on, see if it fits

With t-shirt sizing, you can assign rough estimates to virtually any kind of work. This is also a way to build workload management practices on your team, which helps you effectively gauge team member capacity and fight overwork. To use t-shirt sizing most effectively, make sure you’re tracking your work in a centrally accessible tool, like Asana . 

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Cost control: How to monitor project spending to increase profitability

Fashion Trends 101

29 Russian Clothing Brands: From Moscow to the World

t shirt clothing line business plan

Here are the top 29 Russian Clothing Brands that I reviewed for you.

A few years ago, the Russian fashion scene was dull, and I was really disappointed when I explored Russian clothing brands.

But now, Russia has a growing fashion scene and industry, and younger generations show more interest in the ever-changing fashion world

New generation Russian fashion designers like Ulyana Sergeenko and Valentin Yudashkin are now using innovative Western concepts and ideas by blending them with Russian designs.

The Russian fashion sector is emerging, and I believe it will get only better from now on.

So, let’s get started!

t shirt clothing line business plan

After its first store opening in 2003, the Moscow-based brand soon advanced into a beloved clothing brand among the Russian masses.

Due to befree’s extremely affordable price range and fashionable products, the retail brand expanded into an outlet network, with more than 235 stores scattered across Russia.

The prominent Russian clothing label provides a full range of casual ready-to-wear apparel for men and women and covers each and every fashion need of its valued customers.

Click to check the official website of befree .

2. Grunge John Orchestra. Explosion

t shirt clothing line business plan

Grunge John Orchestra. Explosion is a Russian clothing brand specializing in cool urban apparel for men and women accompanied by high functionality and a genius blend of high-tech and natural fabrics.

Due to its unique fashion store concept, Grunge John Orchestra. Explosion has made it to the forefront of Russia’s fashion scene.

The founder and creative mastermind behind the label, Igor Isaev, creates modern streetwear influenced by his love for grunge music and European and Japanese underground scenes.

You will be able to find a fabulous variety of practical outerwear, shirts, hoodies, sturdy backpacks and much more.

Click to check the official website of Grunge John Orchestra. Explosion

5. Ralf Ringer

t shirt clothing line business plan

Ralf Ringer is a renowned shoe manufacturer and retailer with headquarters in Moscow.

The company now manufactures nearly 3 million each season and is sold by Russia’s largest distributor with over 2000 outlets in Russia alone.

Ralf Ringer presents a huge variety of stylish footwear for men and women, prioritizing supreme quality, exceptional comfort, and attractive design.

Click to check the official website of Ralf Ringer .

t shirt clothing line business plan

Sela is one of the most dominant clothing retailers in Russia and its surrounding region, with over 400 stores in the country itself and a strong presence in Kazakhstan, Kyrgyzstan, Ukraine, Belarus, and Moldova.

The highly successful retailer offers a large variety of trendy apparel for men, women, and children under one roof at extremely affordable prices. 

Despite low prices, the brand maintains outstanding product quality.

Sela’s collections include stylish apparel comprising casual wear, outerwear, sportswear, denim, knits, and accessories, becoming a one-stop store for the whole family.

Click to check the official website of Sela .

7. Vika Gazinskaya

t shirt clothing line business plan

Vika Gazinskaya is a renowned Russian fashion designer known for her eponymous brand that masterfully blends bold, sculptural silhouettes with whimsical details.

Gazinskaya’s brand has gained international acclaim for its distinctive aesthetic and innovative designs.

Vika Gazinskaya’s collections include women’s ready-to-wear apparel and accessories.

Vika Gazinskaya’s designs often feature hand-drawn prints, reflecting the designer’s artistic background and adding a personal touch to each piece.

Click to check the official website of Vika Gazinskaya .

8. Ulyana Sergeenko

t shirt clothing line business plan

Ulyana Sergeenko is a celebrated Russian fashion designer known for her eponymous haute couture label.

Sergeenko has romantic, fairy-tale-inspired designs characterized by exquisite detailing, rich fabrics, and dramatic silhouettes.

Ulyana Sergeenko’s collections consist of haute couture, ready-to-wear, and accessories for women.

The brand stands out for its commitment to maintaining traditional craftsmanship.

Each garment is meticulously crafted by some of the best artisans, often using age-old techniques to create unique and high-quality pieces.

Click to check the official website of Ulyana Sergeenko.

9. Valentin Yudashkin

Valentin Yudashkin is a prominent Russian fashion designer, known for his namesake brand that has been a cornerstone of Russian fashion.

Yudashkin’s brand is renowned for its blend of opulence, craftsmanship, and Russian cultural motifs.

Valentin Yudashkin’s collections span across women’s and men’s apparel, as well as accessories and jewelry.

The brand’s clothing line is characterized by its grandeur and elegance, combining luxurious fabrics, intricate detailing, and innovative designs.

Click to check the official website of Valentin Yudashkin .

10. Kira Plastinina

t shirt clothing line business plan

Kira Plastinina is a notable Russian fashion designer who burst onto the scene as a teenage fashion prodigy.

Since the establishment of her eponymous brand in 2008, Plastinina has gained recognition for her youthful, trendy designs.

Kira Plastinina’s collections include women’s ready-to-wear apparel and accessories. The brand’s clothing line stands out for its playful, incorporating trendy bold colors, and fun prints.

From stylish dresses and tops to chic trousers and skirts, each piece is designed with the modern, fashion-conscious woman in mind.

Click to check the official website of Kira Plastinina .

11. LES by Lesia Paramonova

t shirt clothing line business plan

Lesia Paramonova is a celebrated Russian fashion designer known for her unique brand that beautifully blends Russian fairy tales and nature.

Established in 2011, Lesia Paramonova’s label “LES” has gained recognition for its ethereal, whimsical designs and commitment to sustainable practices.

Lesia Paramonova’s collections include women’s ready-to-wear apparel and accessories.

The brand’s clothing line is known for its fantasy-inspired designs, featuring flowy silhouettes, nature-inspired prints, and soft, organic fabrics.

Click to check the official website of LES by Lesia Paramonova .

t shirt clothing line business plan

LaModa is a leading online fashion retailer in Russia, providing an extensive range of clothing, footwear, and accessories from both international and local brands.

Since 2011, LaModa has grown to become one of Russia’s largest e-commerce platforms, known for its vast selection, fast delivery, and excellent customer service.

LaModa’s inventory includes collections for women, men, and children. Their wide range of clothing covers all fashion needs, from everyday casual wear to formal attire.

Click to check the official website of LaModa .

13. Alexandre Plokhov

t shirt clothing line business plan

Alexandre Plokhov is a renowned Russian-American fashion designer with international recognition for his magnificent creations.

Born in an exceptionally creative family near Moscow, Alexandre Plokhov followed his family’s path and attained a BA in Fashion Design from Chicago’s IAMD, creating his path into the world of fashion.

The numerous award holder is best known for his fabulous designs, strong customer base and exceptionally fine tailoring.

Click to check the official webpage of Alexandre Plokhov

14. Anteater 

t shirt clothing line business plan

Popular Russian label Anteater is a clothing brand specializing in supreme quality trendy streetwear.

Launched in 2007 in St.Petersburg, the creative brand has been convincing its large consumer following ever since with funky logo prints, easy, yet interesting cuts, alongside practicality within each piece.

At Anteater, you will find an intriguing collection of apparel for men highly influenced by its founder’s interest in street culture and extreme sports such as skating and snowboarding, as well as graffiti.

These collections are made in collaborations with graffiti, tattoo and extreme artists alongside illustration designers and other street culture activists all contributing brand’s ever-changing exclusive products consisting of limited editions.

Click to check the official website store of Anteater .

t shirt clothing line business plan

AFour is a widely renowned brand among Russians best known for its A-class footwear.

Established in 2009 in St.Petersburg, AFour displays martial art aesthetics as its collection’s essence using Yin & Yang symbols reinvented in a creative way. 

Besides great quality footwear like its Code Runner sneakers, AFour also provides sporty vibes clothing design.

The apparel collection of the brand includes printed t-shirts, Panama hats and Olymp Track jackets mirroring a harmony of black and white alongside other simple color accents like red to add a pop of color.

AFour has a vast amount of great footwear options for men and women and even offers custom creation services where you get the chance to design your very own unique pair of shoes.

Click to check the official website of AFour .

16. MIR Stores

t shirt clothing line business plan

MIR Stores is a Russian apparel brand covering all your basic wardrobe needs.

The Russian fashion label designs and produces high-end casual wear, including its iconic handmade oversized sweaters in beautiful calm shades.

Furthermore, MIR Stores offers a beautiful range of tops, sweatshirts, skirts, dresses, and jackets, and a unique jewelry line highlighting beading techniques in pretty color combos.

Click to check the official website of MIR Stores .

17. Outlaw Moscow

t shirt clothing line business plan

To get a sneak peek into Russian fashion culture, you must check out Outlaw Moscow.

Founded by the designer duo Di Minrakhmanova and Maxim Bashkaev, the avant-garde clothing label evolved into a widely admired hub for fashionistas forming an international community.

Best known for its edgy designs of outer and innerwear alongside funky cuts and peppy color combinations, Outlaw Moscow embodies Russia’s distinctive fashion culture.

Outlaw Moscow covers all your fashion needs, whether for men or women. Lately, one of the well-known German Fashion brands , namely Puma has collaborated to produce under the Aytao label.

This unique label stuns with a massive selection of casual wear, including shirts, pants, skirts, dresses, knitwear, bombers, jackets, bags, accessories, and more.

Click to check the official website of Outlaw Moscow .

18. I AM STUDIO

t shirt clothing line business plan

If you’re a lover of luxury apparel but can’t get over its insane prices, let me introduce you to the Moscow-rooted clothing brand I AM STUDIO.

Created by Daria Samkovich, the elite clothing brand preserves its essence of “affordable luxury” through clever fabrications utilizing wonderful materials and processing them into contemporary fashion pieces of timeless elegance.

I AM STUDIO highlights a colossal collection with everything from A to Z.

Click to check the official website of IAMSTUDIO .

19. Gosha Rubchinskiy

Georgiy Aleksandrovich Rubchinskiy or better known as Gosha Rubchinskiy, is a well-known Russian designer and photographer.

The Moscow College of Technology and Design graduate has always wanted to work in the fashion scene from a very young age. 

Thus, after gaining experience in hairdressing and makeup, the ambitious gentleman landed in the fashion circles of Russia and created his eponymous brand Gosha Rubchinskiy with its first collection in 2008.

The designer draws inspiration from the dissolution of the Soviet Union as well as Russia’s street fashion, its youth’s culture, and his own experiences throughout his life.

Gosha Rubchinskiy offers a wide range of casual wear for men and women, along with premium quality shoes and bags.

Click to check the official webpage of Gosha Rubchinskiy .

t shirt clothing line business plan

Discover the meaning of sophisticated femininity and classic elegance with ZARINA.

The widely adorned clothing brand aims to create a modernist style. By emphasizing female silhouettes and letting today’s women enjoy their inner beauty through its wholesome collections.

Marina offers a massive range of ready-to-wear attire, including outerwear, costumes, blouses, shirts, skirts, dresses, accessories and many other products that will give you the sense of fashion and comfort you’re looking for.

Click to check the official website of ZARINA .

21. 12 Storeez

t shirt clothing line business plan

Created by twin sisters Irina and Marina Golomazdin, 12 Storeez is an elite clothing brand solely dedicated to women.

The brand concentrates on simplicity and versatility yet keeps it beautifully composed and approachable for any urban context.

Since the twin duo doesn’t release seasonal collections, new mini-collections are launched each month, concluding 12 lines every year, hence the name 12 Storeez.

From dresses and jumpsuits to trousers, blazers, jackets and knitwear, if you can afford luxury prices, 12 Storeez this brand won’t disappoint you.

Click to check the official website of 12 Storeez .

22. IZBA Rouge

t shirt clothing line business plan

Are you looking for a fine-quality lounge and home wear? 

The Russian brand IZBA Rouge is dedicated to producing cozy, comfortable apparel with a chic touch and an unexpected twist.

Launched in 2014, IZBA Rouge came up with the idea to reinvent the pajama style into a streetwear outfit for those who want to feel at home anywhere at any time.

Yet, Izba’s designs simultaneously keep a very modern and sophisticated look in mind.

IZBA Rouge offers pajamas and pajama suits in beautiful colors made from fine materials like a-quality wool and the highly sought-after cashmere.

Click to check the official website of IZBA Rouge .

t shirt clothing line business plan

Launched in 2017 by Andrey Dugin, St.Petersburg-based clothing brand Wolee creates attention-grabbing designs best known for their easy fits.

Lovingly referred to as the Russian Stussy, Wolee offers a hassle-free style being easy, versatile, but modern and trendy at the same time.

You will be able to discover cool urban streetwear for men and women, including printed t-shirts, hoodies, caps, socks, bags, trousers, and much more.

Click to check the official website of Wolee .

24. A La Russe 

t shirt clothing line business plan

A La Russe is the wonderful outcome of Anastasia Romantsov’s ambition to reinvent Russian fashion and captivate it in magnificent attire enhanced with modern aesthetics.

A La Russe is best known for its explicitly fine tailoring and timeless elegance.

A La Russe stuns with luxurious formal dresses, and extremely trendy separates, contributing to a highly sophisticated glamorous look.

Click to check the official website of A La Russe .

25. Sonya v carstvo Diva (Sonya in Divoland)

t shirt clothing line business plan

Sonya in Divoland is an intriguing business concept of Russian movie director Sophia Gorlenko who got galvanized through her engaging documentaries about the Russian North and created this fashion brand.

Wonderful coats, men’s tunics, loose shirts, and lovely dresses beautified with old Russian prints, ornaments, and influences of old Russian fairy tales and architecture are the quintessence of the clothing brand.

Other creations involve mystical creature prints, while each collection’s color palette signifies rich earthy and nature-reminding vibes but also includes some poppy color elements.

Click to check the official website of Sonya in Divoland .

29. Felix Malikovich

t shirt clothing line business plan

Felix Malikovich is a Russian streetwear brand best known for its iconic Moscow Zoo sweatshirts.

The Moscow-based clothing brand produces hassle-free and versatile street fashion of supreme quality dedicated to men and women.

Felix Malikovich’s designs are worn by numerous well-known Russian personalities, including musician Katya Kishchuk from Serebro.

You can check Felix Malikovitch products at Kollektivmsk.com .

29. Kruzhok

t shirt clothing line business plan

Kruzhok is a renowned Russian clothing brand focusing on designing and manufacturing prestigious urban wear for men and women.

Initially starting in 2015 as a photo journal, Kruzhok transitioned only 2 years later, in 2017 into a strong, established streetwear brand founded by Stas Falkov.

Kruzhok’s apparel lines comprise an exquisite assortment of chic, sophisticated ensembles inspired by its roots in photography.

Click to check the official website of Kruzhok .

30. Kultrab

Launched in 2017, the Moscow-based fashion label Kultrab swears by its striking designs created in collaborations with numerous big names in Russia’s art and music scenes.

The brand believes that streetwear is an artistic way of self-expression and freedom of speech.

Kultrab offers exclusive urban attire for men and women, featuring eye-catching designs and innovative cuts.

Click to check the official website of Kultrab .

Founded in 2010 in St.Petersburg, Oh, my is a clothing brand providing premium-quality attire made from 100% natural materials.

The label focuses on designing and producing everyday fashion needs, including basics like dresses, shirts, sweaters, hoodies, etc. 

The designs are kept in a monochromatic color palette consisting of white, black, and gray.

Since all garments are made in Russia, Oh, my provides stylish clothing attached with reasonable price tags.

Click to check the official website of Oh, my

32. Daria Bardeeva

t shirt clothing line business plan

Daria Bardeeva is everything a fashionista can dream of.

As one of Russia’s most celebrated fashion designers, Daria Bardeeva’s remarkable innovations and avant-garde concepts can be spotted in each collection.

The elite designer offers two lines. 

One fashion is a prêt-a-porter line comprising seasonal collections of luxury retail apparel and a made-to-order sartorial line creating custom designs tailored to the client’s needs and wishes.

Especially known for its dresses and suits, Daria Bardeeva also offers a vast amount of luxury casual wear that can make anyone stand out.

Click to check the official website of Daria Bardeeva .

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