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Rental Properties Business Plan Template

Written by Dave Lavinsky

Rental Properties Business Plan

Rental Property Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their rental property business. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a rental property business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Rental Properties Business Plan?

A business plan provides a snapshot of your rental property business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Rental Properties Business

If you’re looking to purchase a rental property, multiple rental properties, or add to your existing rental properties business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your rental property business in order to improve your chances of success. Your rental property business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Rental Property Companies

With regards to funding, the main sources of funding for rental properties are personal savings, credit cards, mortgages, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a rental property is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a rental property company. They might consider funding a rental property company with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

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How to write a business plan for a rental property company.

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of rental property you are operating and the status; for example, are you a startup, or do you have a portfolio of existing rental properties that you would like to add to?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the rental properties industry. Discuss the type of rental property you are offering. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of rental properties you are offering.

For example, you might offer the following options:

  • Single family homes – This type of rental property is often owned by a single individual, rather than a company, who acts as both landlord and property manager.
  • Multi-family properties – These types of properties can be subcategorized by the number of units per site. Buildings with 2 – 4 units are the most common (17.5%), while multistory apartment complexes with more than 50 units represent the next-largest, at 12.6% of the industry.
  • Short-Term Rental properties – These are fully furnished properties that are rented for a short period of time – usually on a weekly basis for vacation purposes.

In addition to explaining the type of rental property you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include occupancy goals you’ve reached, number of property acquisitions, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the rental properties industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the rental property industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your rental property business plan:

  • How big is the rental properties industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your rental property. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population or tourist arrivals.

Customer Analysis

The customer analysis section of your rental property business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: households, tourists, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of rental property you offer. Clearly, vacationers would want different amenities and services, and would respond to different marketing promotions than long-term tenants.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other rental property companies.

Indirect competitors are other options customers may use that aren’t direct competitors. This includes the housing market, or hotels. You need to mention such competition to show you understand that not everyone who needs housing or accommodation will seek out a rental property.

With regards to direct competition, you want to detail the other rental properties with which you compete. Most likely, your direct competitors will be rental properties in the vicinity.

rental property competition

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What lease lengths or amenities do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior properties?
  • Will you provide services that your competitors don’t offer?
  • Will you make it easier or faster for customers to book the property or submit a lease application?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a rental property business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of rental property business that you documented in your Company Analysis. Then, detail the specific options you will be offering. For example, in addition to long-term tenancy, are you offering month-to-month, or short-term rental?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the properties and term options you offer and their prices.

Place : Place refers to the location of your rental property. Document your location and mention how the location will impact your success. For example, is your rental property located in a tourist destination, or in an urban area, etc. Discuss how your location might draw customer interest.

Promotions : the final part of your rental property marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your rental property business, such as customer service, maintenance, processing applications, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect 100% occupancy, or when you hope to reach $X in sales. It could also be when you expect to acquire a new property.  

Management Team

To demonstrate your rental property business’ ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in rental property management. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in real estate, and/or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

sales growth

In developing your income statement, you need to devise assumptions. For example, will you have 1 rental unit or 10? And will revenue grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $200,000 on purchasing and renovating your rental property, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $200,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

business costs

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a rental property business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment like computers, software, etc.
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your property blueprint or map.  

Putting together a business plan for your rental properties company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the rental property industry, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful rental properties business.

Rental Properties Business Plan FAQs

What is the easiest way to complete my rental properties business plan.

Growthink's Ultimate Business Plan Template  allows you to quickly and easily complete your Rental Properties Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of rental property business you are operating and the status; for example, are you a startup, do you have a rental properties business that you would like to grow, or are you operating multiple rental property businesses.

Don’t you wish there was a faster, easier way to finish your Rental Properties business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

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Rental Properties Business Plan Template

Written by Dave Lavinsky

Rental Properties Business Plan

You’ve come to the right place to create your Rental Property business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their rental property business.

Rental Property Business Plan Example

Below is a template to help you create each section of your rental property business plan.

Executive Summary

Business overview.

Noble Properties is a rental property agency in Seattle, Washington, that specializes in managing, renting, and leasing properties. Our mission is to provide luxury rentals that tenants can call home for years to come. Noble Properties rents out hundreds of homes across the Seattle area, including apartments, single-family homes, and trailers. To help prospective tenants find the perfect home, the company has created an online platform that allows them to search by their specific criteria (number of bedrooms, amenities, rent, etc.). We aim to be one of the most popular rental agencies in the area that customers can depend on again and again for their housing needs.

Noble Properties is founded and run by Joseph Pierce. He has worked in the industry for decades and has extensive knowledge of all aspects of the business. He will be in charge of most of the operations but will hire other staff to help with marketing, accounting, and managing the rentals.

Product Offering

Noble Properties offers a variety of properties for prospective tenants to choose from. Some of the options we provide include:

  • 1-3 bedroom apartments
  • Single-family homes
  • Multi-unit buildings
  • Short-term rentals
  • Mobile homes or trailers

Customer Focus

Noble Properties will target renters located throughout the Seattle area. Most renters are under the age of 40 and earn about the median income. This means that we will primarily market to younger demographics and those who earn around the local median income or more.

Management Team

Noble Properties is led by Joseph Pierce, who has been in the rental property industry for 20 years. Throughout that time, he worked in various positions in local rental property agencies but is now eager to start a rental property business of his own. During his extensive experience in the rental property industry, he acquired an in-depth knowledge of the local area, local regulations, facilities, and the characteristics of different neighborhoods. He also has extensive experience in handling business management activities.

Karen Miller has been Joseph Pierce’s loyal administrative assistant for over ten years at his former rental agency. Joseph relies strongly on Karen’s diligence, attention to detail, and focus when organizing his clients, schedule, and files. Karen has worked in the rental agency industry for so long that she has a thorough knowledge of all aspects required to run a successful rental agency. She will help out with administrative tasks and some of the initial marketing efforts.

Success Factors

Noble Properties will be able to achieve success by offering the following competitive advantages:

  • The founder, Joseph Pierce, has decades of extensive experience and knowledge of the industry that will prove invaluable for the company.
  • The company will purchase rentals in popular areas around the city, putting our rentals in high demand.
  • Noble Properties offers reasonable and affordable rates for all our rentals. Our pricing will be far more cost-effective than the competition.

Financial Highlights

Noble Properties is seeking $1,100,000 in debt financing to launch its rental property agency. The funding will be dedicated to securing initial rental spaces, securing an office space, and purchasing office equipment and supplies. Funding will also be dedicated toward six months of overhead costs, including payroll, rent, and marketing costs. The breakdown of the funding is below:

  • Purchasing initial rentals: $600,000
  • Office space build-out: $20,000
  • Office equipment, supplies, and materials: $20,000
  • Six months of overhead expenses (payroll, rent, utilities): $350,000
  • Marketing costs: $50,000
  • Working capital: $60,000

financial projections for Noble Properties

Company Overview

Who is noble properties, noble properties’ history.

After decades of working for other rental agencies, Joseph Pierce decided to launch an agency of his own. He conducted extensive research on the rental market in the Seattle area. This helped him determine the best spots to find in-demand rentals and how much he should rent them out for. He also did extensive marketing research to determine the best customer segments to market to. After conducting this research and finding a potential office location, Joseph Pierce incorporated Noble Properties as an S-Corporation.

Noble Properties’ operations are currently being run out of Joseph Pierce’s home office but will move to the office location once the lease is finalized.

Since incorporation, Noble Properties has achieved the following milestones:

  • Developed the company’s name, logo, and website
  • Determined rent/leasing and financing requirements
  • Found a potential office location and signed a Letter of Intent to lease it
  • Began recruiting key employees with experience in the rental homes/apartment industry

Noble Properties’ Products

Industry analysis.

The rental market is expected to continue to grow over the next five years. According to RentCafe, the average rent for a Seattle apartment is around $2,300 per month. This value is only expected to increase as the demand for apartments and other rentals skyrockets. Furthermore, Seattle’s vacancy rate is incredibly low and expected to decrease further, meaning there aren’t enough rentals to keep up with demand.

The growth is primarily driven by increasing housing prices. Now that housing prices have increased substantially, fewer and fewer people can afford to buy a home. Therefore, many people seek out rentals to live in since they are far more affordable.

Another factor that will help the Seattle rental market is the increasing population. More people are moving to the city, meaning the demand for homes and rentals will continue to soar. This will only push rental prices even higher, which will increase the local rental market’s value substantially.

This is a great market to start a rental agency in. By capitalizing on these trends, Noble Properties is expected to have great success.

Customer Analysis

Demographic profile of target market.

Noble Properties’ target market includes people of all demographics. We are open to offering rentals to people of all ages and groups as long as they can afford to pay their rent. From our initial market research, we expect most of our marketing efforts will target young adults, medium and high-income individuals, and families.

The precise demographics for Seattle, Washington, are:

Customer Segmentation

Noble Properties will primarily target the following customer profiles:

  • Young adults
  • Individuals who earn the region’s median income or more

Competitive Analysis

Direct and indirect competitors.

Noble Properties will face competition from other companies with similar business profiles. A description of each competitor company is below.

Leasing Inc.

Leasing Inc. is a marketplace for finding rental homes and apartments in multiple metropolitan areas around the country. It originally started more than a decade ago as a networking tool for real estate agents, but today it is a fully searchable online database of homes for both sale and rent. Leasing Inc. offers ideal rental properties, all with different amenities that can best suit the tenant’s requirements. Leasing Inc.’s properties are well furnished with all modern accessories and priced competitively.

Rental Barn

Rental Barn is the most visited rental agency website in the United States. Rental Barn and its affiliates offer customers an on-demand experience for selling, buying, renting, and financing with transparency and nearly seamless end-to-end service. The company’s rental property portfolio provides multiple rental apartments according to the customer’s needs and requirements.

Seattle Properties

Seattle Properties is a local rental property business that has dominated the market since 1982. The company manages and rents out hundreds of properties all across the city, including apartments, single-family homes, and mobile homes. All prices are competitive, and some rentals qualify for government programs to help low-income individuals. The company also utilizes a well-designed website to help prospective tenants find their perfect home based on rent, location, and accessories.

Competitive Advantage

  • The company will purchase rentals in popular areas around the city, making our rentals in high demand.

Marketing Plan

Brand & value proposition.

The Noble Properties brand will focus on the company’s unique value proposition:

  • Offering homes/apartments for rent suited for families and working professionals.
  • Offering a diverse range of rental homes in a prime location for a competitive rate.
  • Providing excellent customer service.

Promotions Strategy

The promotions strategy for Noble Properties is as follows:

Print Advertising

Noble Properties will invest in professionally designed print ads to display in programs or flyers at industry networking events and relevant local establishments.

Website/SEO Marketing

Noble Properties has designed a website that is well-organized and informative, and lists all our available properties. The website also lists the company’s contact information and other services it provides. We will utilize SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Seattle rental properties” or “rentals near me,” Noble Properties will be listed at the top of the search results.

Referrals  

Noble Properties understands that the best promotion comes from satisfied tenants. The company will encourage its tenants to refer other individuals by providing economic or financial incentives for every new tenant produced. This strategy will increase effectiveness after the business has already been established.

Social Media Marketing  

Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The company will use social media to develop engaging content that will increase audience awareness and loyalty. Engaging with prospective clients and business partners on social media platforms like Facebook, Instagram, Twitter, and LinkedIn will also help understand the changing customer needs.

The real estate industry fluctuates, and therefore, rental prices, for the most part, are usually out of a company’s control. However, Noble Properties will market its properties at a competitive rate to ensure we do not have vacant properties. We will also keep tight control of costs in order to maximize profits.

Operations Plan

The following will be the operations plan for Noble Properties.

Operation Functions:

  • Joseph Pierce will be the Owner and President of the company. He will oversee all staff and manage tenant relations. Jay has spent the past year recruiting the following staff:
  • Karen Miller will serve as the Office Manager. She will manage the office administration, client files, and accounts payable. She will also handle much of the marketing efforts until the agency becomes large enough to hire a marketing team.
  • Tim Johnson will be the Maintenance Director, who will provide all maintenance at the properties.
  • Joseph will outsource professionals to handle the accounting and human resources aspects of the business.
  • Joseph will also hire Rental Managers for the various properties as the agency continues to grow.

Milestones:

Noble Properties will have the following milestones completed in the next six months.

5/1/202X – Finalize contract to lease office space.

5/15/202X – Finalize personnel and staff employment contracts for the Noble Properties team.

6/1/202X – Begin moving into Noble Properties office.

7/1/202X – Finalize purchases of initial properties that will be rented.

7/15/202X – Begin networking and marketing efforts.

8/1/202X – Noble Properties opens its office and rentals for business.

Financial Plan

Key revenue & costs.

Noble Properties’ revenue will come from rental income, property management fees and deposits received from tenants.

The major costs for the company will be staff salaries and property maintenance. In the initial years, the company’s marketing spending will be high to establish itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

  • Number of Managed Properties Per Month: 10
  • Average Rent Per Month: $2,300
  • Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, rental properties business plan faqs, what is a rental property business plan.

A rental property  business plan is a plan to start and/or grow your rental properties business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your rental properties business plan using our rental properties Business Plan Template here .

What are the Main Types of Rental Property Businesses?

There are a number of different kinds of rental property companies , some focus on Single family homes, Multi-family properties and others on Short-Term Rental properties.

How Do You Get Funding for Your Rental Property Business Plan?

Rental Property Businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a real estate rental business plan or a rental property business plan.

A well-crafted rental property business plan is essential to securing funding from any type of potential investor.

What are the Steps To Start a Rental Properties Business?

Starting a rental property business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Rental Property Business Plan - The first step in starting a business is to create a detailed business plan for a rental property that outlines all aspects of the venture. This should include a market analysis, information on the services you will offer, marketing strategy, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your rental properties business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your rental properties business is in compliance with local laws.

3. Register Your Rental Properties Business - Once you have chosen a legal structure, the next step is to register your rental properties business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your rental properties business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Rental Properties Equipment & Supplies - In order to start your rental properties business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your rental properties business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful rental properties business:

  • How to Start a Rental Properties Business

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Property Rental Business Plan PDF Example

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  • February 28, 2024
  • Business Plan

the business plan template for a property rental business

Creating a comprehensive business plan is crucial for launching and running a successful property rental business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your property rental business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a property rental business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the real estate industry, this guide, complete with a business plan example, lays the groundwork for turning your property rental business concept into reality. Let’s dive in!

Our property rental business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the rental operations, marketing strategy , market environment, competitors, management team, and financial forecasts.

  • Executive Summary : Offers an overview of the property rental business’s concept, market analysis , management, and financial strategy.
  • Properties, Amenities & Services: Describes the diverse range of properties, from urban apartments to countryside cottages, each equipped with customized amenities and services to cater to various guest preferences.
  • Properties Deep Dive: Offers a detailed look into each property, including design style, location, key features, and financials related to purchase and renovation.
  • Key Stats: Shares industry size , growth trends, and relevant statistics for the short-term rental market.
  • Key Trends: Highlights recent trends affecting the short-term rental sector, such as the rise of eco-friendly properties, technology integration, and the shift towards local experiences.
  • Key Competitors : Analyzes main competitors and differentiates the business based on unique property offerings and guest experiences.
  • SWOT: Strengths, weaknesses, opportunities, and threats analysis.
  • Marketing Plan : Strategies for marketing the properties to maximize occupancy and revenue.
  • Timeline : Key milestones and objectives from property acquisition and planning through launch and operational optimization.
  • Management: Information on who manages the property rental business and their roles.
  • Financial Plan : Projects the business’s financial performance, including revenue, profits, and expected expenses, with a focus on achieving profitability and sustainable growth.

the business plan template for a property rental business

Property Rental Business Plan (Airbnb / VRBO)

business plan template for apartments

Fully editable 30+ slides Powerpoint presentation business plan template.

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Executive Summary

The Executive Summary introduces your property rental business plan, providing a succinct overview of your rental operation and its offerings. It should detail your market positioning, the variety of properties you manage, their locations, sizes, and an overview of day-to-day management practices.

This section should also discuss how your property rental business will fit into the local real estate market, including the number of direct competitors in the area, identifying who they are, along with your business’s unique selling points that set it apart from these competitors.

Moreover, it’s important to include information about the management and co-founding team, detailing their roles and contributions to the business’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your property rental business’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Property Rental Business Plan executive summary

Dive deeper into Executive Summary

Business Overview

For a Property Rental Business, the Business Overview section can be effectively divided into 2 main sections:

Properties & Locations

Describe the range and types of properties within your portfolio, such as apartments, single-family homes, vacation rentals, or commercial spaces. Emphasize the diversity and quality of your properties, including any unique features or high-demand attributes they may have. Discuss the locations of your properties, stressing their accessibility and the convenience they offer to tenants.

Highlight properties that are strategically located near key amenities, such as public transport, business districts, schools, or recreational areas. Explain why these locations are beneficial in attracting and retaining your target tenants.

Amenities & Services

Detail the amenities and features available with your properties, such as in-unit laundry, security systems, fitness centers, communal spaces, or eco-friendly installations. Highlight how these amenities meet the needs and preferences of your target tenant demographic.

Outline your leasing terms and pricing strategy , ensuring they align with the value provided by your properties and the competitive market landscape. Discuss any flexible leasing options, promotional offers, or loyalty incentives you provide to enhance tenant retention and attract new tenants.

Make sure to cover here _ Properties, Amenities & Services _ Properties Deep Dive

Business Plan_Property Rental properties

Market Overview

Industry size & growth.

In the Market Overview of your property rental business plan, begin by examining the size of the property rental industry and its growth potential. This analysis is vital for understanding the market’s breadth and pinpointing opportunities for expansion.

Key Market Trends

Next, discuss recent trends in the property rental market, such as the growing demand for flexible leasing options, the rise of smart home technology in rental properties, and the increasing preference for properties with green, sustainable features. Highlight the shift towards more personalized tenant experiences and the popularity of properties that offer unique amenities, such as co-working spaces or pet-friendly environments.

Key Competitors

Finally, assess the competitive landscape, which ranges from large property management companies to individual landlords, as well as emerging short-term rental trends facilitated by platforms like Airbnb. Focus on what sets your rental business apart, be it superior tenant services, innovative property features, or niche market focus. This section will outline the demand for rental properties, the competitive environment, and how your business is uniquely positioned to succeed in this dynamic market.

Make sure to cover here _ Industry size & growth _ Key market trends _ Key competitors

Property Rental Business Plan market overview

Dive deeper into Key competitors

First, conduct a SWOT analysis for your property rental business, identifying Strengths (like diverse property portfolio and prime locations), Weaknesses (such as maintenance costs or vacancy rates), Opportunities (for instance, the growing demand for flexible housing and rental spaces), and Threats (like market saturation or regulatory changes impacting rental operations).

Marketing Plan

Then, devise a marketing strategy that details how to attract and retain tenants through strategic online listings, virtual tours, referral incentives, a strong online presence, and engagement with the local community.

Lastly, establish a comprehensive timeline that marks key milestones for the launch of your rental operations, marketing initiatives, tenant engagement plans, and growth or diversification goals, ensuring the business progresses with a focused and strategic approach.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Property Rental Business Plan strategy

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the property rental business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the property rental business towards its financial and operational goals.

For your property rental business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Property Rental Business Plan management

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your property rental business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your property rental business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Property Rental Business Plan financial plan

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How to Write a Business Plan as a Landlord

Editor's Note: This post was originally published in April 2020 and has been completely revamped and updated for accuracy and comprehensiveness.

Buying investment properties and renting them out to tenants is a great way to diversify your real estate portfolio and earn passive income. If you are considering becoming a landlord, writing a rental property business plan is vital to make your investment thoughtfully and deliberately. A well-crafted business plan can help you secure financing from lenders. A business plan demonstrates that you clearly understand your business and its potential, making you more attractive to potential lenders. Let's begin! This piece will walk you through what a rental property business plan is, why you should create one, and how to put one together.

What is a rental property business plan?

Most simply, a rental property business plan is a document that describes the following:

  • You and your rental business.
  • What your intentions and goals are with a property.
  • Your plan for executing these goals.

Your rental property business plan will outline the strategies and goals for managing your properties.

Why should you develop a rental business plan?

Here are some reasons why you should create a rental property business plan:

  • Provides a clear direction: A business plan outlines the goals and objectives of the rental property business, which helps you stay focused on achieving your vision. It also provides a roadmap for decision-making and ensures all activities align with the overall strategy.
  • Helps secure financing: A business plan shows that you understand your business well, making your business more appealing to lenders.
  • Identifies potential risks: A business plan identifies potential risks associated with the rental property business and provides strategies to mitigate them. This helps to avoid costly mistakes and ensures that you're well-prepared for any challenges that may arise.
  • Enhances property management: A business plan includes a strategy outlining how you will manage your rental properties effectively.
  • Enables monitoring and evaluation: A business plan provides performance metrics that will help you to monitor and evaluate your progress. This also allows you to identify areas for improvement and adjust your strategy accordingly.

First things first — set your business plan objectives.

Before creating your business plan, consider your specific objectives for your rental business. By setting your objectives, you're providing yourself with a target to aim for. A SMART goal incorporates all of these criteria to help focus your efforts and increase the chances of achieving your goal. This is a specific, measurable, achievable, relevant, and time-bound goal commonly used in business and project management to set and achieve goals.

The acronym SMART stands for:

  • S - Specific: The objective should be clear and well-defined so everyone involved understands what they need to accomplish.
  • M - Measurable: The objective should be quantifiable to measure and track progress over time.
  • A - Achievable: The objective should be realistic and achievable based on available resources and the timeframe.
  • R - Relevant: The objective should be relevant to your business's or project's overall mission or goals.
  • T - Time-bound: The objective should have a specific deadline or timeframe for completion so you can monitor progress and make adjustments as needed.

BLOG_Rental_Property_Business_Plan_Infographic_1_SMART

Here are some examples of SMART goals for a rental investment business:

  • Own four properties by the end of the year
  • Earn $5k in rental revenue per month
  • Earn $150k in rental profit by the end of year 5
  • Hire a team of 4 business partners and open an office in Nashville, TN, in the next five years
  • Find 15 tenants by the end of next year

You may only have one key objective or multiple, but each goal should have strategies and tactics to help achieve it.

Strategies and tactics for your SMART objectives

Let's take the relatively straightforward objective — own four properties by the end of the year. Easier said than done, right? Your strategy will be your rough game plan to achieve this goal. Here are some examples of strategies you may employ:

  • Study local housing markets to find undervalued neighborhoods.
  • Use hard money lending groups and meetups to help secure capital.
  • Specialize in and become a master of a specific housing type (single-family homes, duplexes, apartments, townhouses, etc.)

You can then drill down each strategy into specific tactics. Here's what that looks like:

Study local housing markets to find undervalued neighborhoods:

  • Study Zillow and MLS listings to see locations and figures of sales.
  • Physical drive-thrus of neighborhoods to see house styles, number of For Sale signs
  • Attend foreclosure auctions in different Tennessee counties
  • Leverage social media to identify potential properties
  • Try creative methods to find undervalued properties beyond the MLS

Use hard money lending groups and meetups to secure affordable and scalable financing:

  • Join online hard money communities and see which lenders offer low rates, good terms, etc.
  • Go to real estate conferences and network with lenders, wholesalers, etc.

Specialize in and become a master of a specific housing type:

Focus on 3br/2b single-family homes between 1500-2500 sq feet

How to write a rental property business plan

Now that you've thought about precisely why and how you will structure your business and execute your investment, it's time to write it! A rental property business plan should have the following components: The business plan typically includes the following elements:

  • Executive Summary
  • Business Description
  • Market Analysis
  • Marketing and Advertising
  • Tenant Screening

Property Management

  • Financial Projections

Risk Management

  • Exit Strategy

Let's go through each of them separately.

Executive summary

The executive summary of a rental property business plan provides an overview of the key points of the plan, highlighting the most critical aspects. Here's an example of an executive summary:

[Your Business Name] is a real estate investment firm focused on acquiring and managing rental properties in [location]. The business aims to provide tenants high-quality rental properties while generating a steady income stream for investors. The rental property portfolio comprises [number] properties, including [type of properties]. These properties are located in [location], a growing market with a high demand for rental properties. The market analysis shows that rental rates in the area are stable, and the demand for rental properties is expected to increase in the coming years. The business's marketing and advertising strategies include online advertising, signage, and word-of-mouth referrals. The tenant screening process is thorough and includes income verification, credit checks, and rental history verification. The property management structure is designed to provide tenants with excellent service and to maintain the properties in excellent condition. The business works with a team of experienced property managers, maintenance staff, and contractors to ensure that the properties are well-maintained and repairs are made promptly. The financial projections for the rental property portfolio are promising, with projected revenue of [revenue] and net income of [net income] over the next [timeframe]. The risks associated with owning and managing rental properties are mitigated through careful screening of tenants, regular maintenance, and appropriate insurance coverage. Overall, [Your Business Name] is well-positioned to succeed in the rental property market in [location], thanks to its experienced team, careful management, and commitment to providing high-quality rental properties to tenants while generating a steady stream of income for investors.

Your executive summary is the Cliff Notes version of the complete business plan. Someone should be able to understand the full scope of the project just by reading this section. When writing your executive summary, assume it is the only part of your plan that someone reads. Aim for a half-page to full-page in length.

Business description

The business description section of a rental property business plan provides an overview of the company, including its mission, history, ownership structure, and management team. Here's an example of a company description section:

[Your Company Name] is a real estate investment company focused on acquiring and managing rental properties in [location]. The company was founded in [year] by [founder's name], who has [number] years of experience in the real estate industry.

Mission: Our mission is to provide high-quality rental properties to tenants while generating a steady income stream for our investors. We aim to be a trusted and reliable partner for tenants, investors, and stakeholders in our communities.

Ownership structure: [Your Company Name] is a privately held company with [number] of shareholders. The majority shareholder is [majority shareholder name], who holds [percentage] of the company's shares.

Management team: The management team of [Your Company Name] includes experienced professionals with a proven track record of success in the real estate industry. The team is led by [CEO/Managing Director's name], who has [number] years of experience in real estate investment and management. The other members of the management team include:

[Name and position]: [Brief description of their experience and role in the company] [Name and position]: [Brief description of their experience and role in the company]

Market analysis

Researching neighborhood trends can help you identify areas poised for long-term growth. This can enable you to make strategic investments that will appreciate over time, providing a stable source of income for years to come. The Market Analysis section of a rental property business plan for landlords should provide a comprehensive overview of the local rental market. Below are some key elements you should include in the Market Analysis section of your rental property business plan.

BLOG_Rental_Property_Business_Plan_Infographic_2_Market_Analysis

  • Property Value: The value of a rental property is highly dependent on its location. By researching neighborhood trends, landlords can stay updated on changes in property values, both positive and negative. They can make informed decisions about whether to purchase, hold or sell their properties based on changes in the area.
  • Rental Rates: Knowing the rental rates in a neighborhood can help landlords determine how much to charge for rent. Understanding how much other landlords charge for similar properties in the area can help a landlord price their property competitively and attract quality tenants.
  • Tenant Preferences: Different neighborhoods appeal to different types of tenants. For example, families with children may prefer neighborhoods with good schools and parks, while young professionals may prefer areas with trendy restaurants and nightlife. By understanding neighborhood trends, landlords can cater to the preferences of their target tenants.
  • Neighborhood Safety: Safety is a significant concern for tenants, and landlords can be held liable for any harm that befalls their tenants due to unsafe conditions on the property. Competitive landscape: There are several steps that landlords can take to research the competitive landscape of a rental market. These include identifying competitors, analyzing rental rates, researching amenities offered by competitors, and checking their online reviews.
  • Growth potential: Consider external factors that may affect the rental market, such as population growth, job growth, or changes in zoning laws. This can help landlords identify potential growth opportunities in the market.

Marketing strategy

The marketing strategy section of your rental property business plan outlines how you will promote and advertise your rental properties to potential tenants. Below are some key elements to include in this section.

BLOG_Rental_Property_Business_Plan_Infographic_3_Marketing_Strategy

  • Target Market: Identify the target market for rental properties, such as young professionals, families, or retirees. Describe their demographics, interests, and needs, and explain how the rental properties cater to these groups.
  • Unique Selling Proposition: Identify the unique selling proposition of the rental properties, such as location, amenities, or affordability. Explain how these factors differentiate the properties from competitors in the market.
  • Advertising Channels: Describe the advertising channels you'll use to promote the rental properties, such as online rental listings, social media, or local newspapers. Explain how you'll use these channels to reach the target market.
  • Promotion Strategy: Describe the promotion strategy to attract tenants to the rental properties, such as discounts, referral bonuses, or move-in incentives. Explain how you'll communicate promotions to potential tenants and how they will be tracked and measured for effectiveness.
  • Branding: Develop a branding strategy for the rental properties, including a logo, website, and promotional materials. Explain how the branding will reflect the unique selling proposition of the properties and how it will be used consistently across all marketing channels.
  • Budget: Develop a marketing budget outlining each advertising channel's expected costs and promotion strategy. Explain how you'll track and adjust the budget as needed to ensure maximum return on investment.

Tenant screening

This section should outline the steps you or your property manager will take to evaluate potential tenants and ensure they fit your rental property well. This can ensure that your company has a thorough and fair process for evaluating potential tenants and selecting the best fit for their rental property. B elow are some critical components to include in this section.

BLOG_Rental_Property_Business_Plan_Infographic_4_Tenant_Screening

  • Criteria for Screening: Define the criteria you will use to evaluate potential tenants. This includes credit score, income, employment, criminal, and rental history.
  • Application Process: Detail the application process that potential tenants will go through. This may include the application form, application fee, and required documentation such as pay stubs, rental history, and references.
  • Background Checks: Describe the background checks you'll conduct on potential tenants. This may include a credit check, criminal background check, and reference checks with previous landlords.
  • Approval Process: Outline the process for approving or denying a tenant application. This may include a review of the applicant's qualifications, background check results, and a decision based on the landlord's discretion.
  • Fair Housing Compliance: Include a statement about compliance with fair housing laws. Landlords and property managers must ensure they do not discriminate against applicants based on protected classes such as race, color, religion, sex, national origin, disability, or familial status.

This section should outline the steps you or the property manager you have hired will take to manage the rental property effectively and ensure a positive experience for tenants. Below are some key components to include in the property management section of a rental property business plan.

BLOG_Rental_Property_Business_Plan_Infographic_5_Property_Management

  • Maintenance and Repairs: Outline the process for addressing maintenance and repair issues. This may include a description of how tenants can report problems, the timeline for responding to requests, and the types of repairs that are the landlord's responsibility versus the tenant's responsibility.
  • Rent Collection: Detail the process for collecting rent from tenants. This may include the due date for rent payments, late fees, and consequences for non-payment.
  • Lease Agreement: Describe the lease agreement that tenants will sign. This may include the length of the lease, rent amount, security deposit, and rules and regulations for the property.
  • Tenant Communications: Outline your approach to communicating with tenants. This may include regular newsletters or updates on property maintenance, a process for addressing tenant concerns, and emergency contact information.
  • Compliance and Risk Management: Include a statement about compliance with regulations and risk management. This may include descriptions of insurance coverage, safety protocols, and any regulatory requirements the business must follow.

The financials section of your rental property business plan is crucial for demonstrating the business's financial feasibility and potential profitability of the investment. Let's take a look at what you can include.

BLOG_Rental_Property_Business_Plan_Infographic_6_Financials

  • Income projections: Start by estimating the expected rental income from the property. This should be based on market rates for similar properties in the area, considering location, size, amenities, and condition. Consider any potential income streams beyond rent, such as laundry facilities or parking fees.
  • Expense projections: Next, estimate the ongoing expenses associated with owning and managing the property, including mortgage payments, property taxes, insurance, utilities, maintenance and repairs, and property management fees, if applicable. Be sure to factor in seasonal or irregular expenses, such as snow removal or landscaping.
  • Cash flow projections: Based on the income and expense projections, calculate the expected net cash flow for the property monthly and annually. This will give you a sense of how much income the property will likely generate after paying expenses.
  • Financing plan: If you plan to finance the purchase of the property, outline your financing plan, including the loan amount, interest rate, and repayment terms. Be sure to calculate the impact of financing on your cash flow projections.
  • Return on investment: Calculate the property's expected ROI based on the initial investment and projected cash flows over a specified time (e.g., five years). This will give you a sense of whether the investment will likely be profitable in the long term.
  • Sensitivity analysis: Conduct sensitivity analysis to assess the potential impact of changes in key assumptions (e.g., vacancy rate, rental income, expenses) on your cash flow projections and ROI. This will help you identify potential risks and make informed decisions about the investment.

As a landlord, you must include a risk management section in your rental property business plan to address potential risks and establish strategies for mitigating them. Below are some key steps you can take to create a risk management section for your business plan.

BLOG_Rental_Property_Business_Plan_Infographic_7_Risk_Management

  • Identify potential risks: Identify risks associated with your rental property business. This may include risks related to property damage, tenant safety, liability, financial loss, and legal compliance.
  • Assess the likelihood and impact of each risk: Once you have identified potential risks, assess the likelihood and potential impact of each risk on your rental property business. This will help you prioritize which risks to address first and determine the resources you must allocate to manage each risk.
  • Establish risk management strategies: Develop a plan for managing each identified risk. This may include measures to prevent the risk from occurring, as well as steps to mitigate the impact of the risk if it does happen. For example, you may establish a routine property inspection program to identify and address maintenance issues before they become significant problems. You may also require tenants to carry renters' insurance to mitigate financial loss if they cause damage to the property.
  • Review and update your risk management plan regularly: Risks can change over time, so it's essential to review and update your plan regularly. This will help you ensure that your strategies are still effective and that you are prepared to manage new risks as they arise.
  • Seek professional advice: Consider seeking professional advice from a lawyer, insurance agent, or another expert to help you identify potential risks and develop effective risk management strategies. This can help you ensure your business is well-protected and minimize risk exposure.

By including a comprehensive risk management section in your rental property business plan, you can demonstrate to potential investors, lenders, and tenants that you are committed to running a safe and sustainable rental property business.

Exit strategy

An exit strategy is integral to any rental property business plan as it helps you plan for the future and maximize your ROI. You most likely plan on renting out your property for a long or indefinite time. If you have a shorter or more definite timeline, like renting it out for ten years and then selling it, mention it here. Should your property go vacant for a long time, or economic circumstances, cause rent prices to fall dramatically, maintaining your property may no longer be sustainable. You should have a plan, or at least a framework, to decide what to do if this happens. Otherwise, your exit strategy should be your backup plan if things don't go as planned.

Final thoughts

Creating a comprehensive rental property business plan provides you with a clear direction for your business, helps secure financing, identifies potential risks, enhances property management, and enables monitoring and evaluation of performance. A business plan is valuable for landlords who want to run a successful rental property business.

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Rental Properties Business Plan Template [Updated 2024]

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Rental Properties Business Plan Template

If you want to start a Rental Property business or expand your current Rental Property business, you need a business plan.

The following Rental Property business plan template gives you the key elements to include in a winning Rental Properties business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Rental Property Business Plan Example

Below are the key sections of a successful rental property business plan. Once you create your plan, download it to PDF to show banks and investors.

I. Executive Summary

Business overview.

[Company Name] is a rental property agency in [location name] that specializes in managing, renting and leasing properties. [Company Name] rents homes in dozens of markets across the country and has an online platform that allows customers to search by their specific criteria (number of bedrooms, region, amenities, etc.) to find a property that’s right for them in their preferred location.

Products Served/Service offering

The Company offers a variety of rental properties, listed below:

  • 1-3 bedroom apartments
  • Single family homes
  • Multi-unit buildings
  • Short-term rentals
  • Rental of mobile homes or trailers

Customer Focus

[Company Name] will primarily provide its offerings to local renters, students and local professionals. The demographics of the customers are given as below:

  • First time renters-29%
  • Young adults-21%
  • Perma – renters-16%
  • Middle income boomers-11%
  • Families-14%

Management Team

[Company Name] is led by [Founder’s name], who has been in the rental property industry for [x] years. During his extensive experience in the rental property industry, he [founder] acquired an in-depth knowledge of the local area, local regulations, facilities, and the characteristics of different neighborhoods. He also holds rich experience in handling business management activities (i.e., staffing, marketing, etc.).

Success Factors

[Company Name] is qualified to succeed due to the following reasons:

  • There is currently a high demand for rental property services in the community. In addition, the company surveyed the local population and received highly positive feedback pointing towards an explicit demand for the products, supporting the business after launch.
  • The Company’s online marketplace offers a high-volume traffic area and will thus be highly convenient to a significant number of residents living anywhere.
  • The management team has a track record of success in the rental property business.
  • The rental property business has proven to be a successful industry in the United States.

Financial Highlights

[Company Name] is currently seeking $370,000 to launch its rental property business. Specifically, these funds will be used as follows:

  • Website design/build and startup business expenses: $120,000
  • Working capital: $250,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

II. Company Overview

Who is [company name].

[Company Name], located in [insert location here], is a rental property agency focusing on providing short-term and long-term rentals, as well as leased properties to the local community. [Company Name’s] rental properties have a clean and modern appearance that appeals to the current renter’s market. The [Company]’s properties will be fully furnished and include high-end technology and modern accessories.

[Company Name] is owned by [Founder’s Name]. While [Founder’s Name] has been in the rental property industry for some time, it was in [month, date] that he decided to launch [Company Name]. He evaluates that the growing number of students, working professionals, and overseas relocations create a need and expects growth in the country’s rental property market.

[Company Name]’s History

Upon surveying the local customer base and finding the potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected an initial office location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for additional offices.

[Company’s Name] operations are currently being run out of [Founder’s Name] home office.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website
  • Determined rent/leasing and financing requirements
  • Began recruiting key employees with experience in the rental homes/apartment industry

[Company Name]’s Products

Iii. industry analysis.

You can download our Rental Property Business Plan Template (including a full, customizable financial model) to your computer here. The market size of the rental property industry in the US increased immensely, and the market size, measured by revenue, of the rental property industry, is $174.2 billion. Rental income units are an increasingly important part of the US housing market. The return on expenditure in the property market is much better than in many economic sectors.

With tenant demand in the US increasing last year, this is thought to be related to tenants looking to downsize or move further out to save money. Most rental housing in the US is developed, financed, and owned by a diverse group of private, for-profit companies.

As the economy of the US began to grow and demand for rental apartments rose, industry revenue grew at a rapid pace, hence opening vast opportunities for rental property companies.

Another obvious trend that is common with rental property companies in the US is that most of them are improvising on more means of making money in the apartment rental industry; they are also acting as property developers and home staging agents, amongst other things.

IV. Customer Analysis

Demographic profile of target market.

[Company Name’s] target market include people of all demographics. The market [Company Name] serves is value-conscious and desires high comfort and basic amenities geared towards families, students, and the working population.

Customer Segmentation

The Company will primarily target the following three customer segments:

  • High-Income Individuals: The Company will attract individuals with higher incomes who are looking for a rental property with modern furnishings and technology.
  • Families: The Company will attract families looking for turn-key properties that are furnished and offer an array of amenities to suit their busy family life.
  • Working Professionals: [Company name] is located along a well-traveled commute route, by offering a smart property to working professionals with walking distance (not more than 10 minutes) to a means of transport.

V. Competitive Analysis

Direct & indirect competitors.

Leasing Inc Leasing Inc is a marketplace to find rental homes in the country. It originally started more than a century ago as a networking tool for real estate agents, but today it is a fully searchable online database of homes for both sale and rent. Leasing Inc offers an ideal rental property with different amenities that can best suit the customer’s requirements. Leasing Inc’s properties are well furnished with all modern accessories.

Rental Barn Rental Barn is the most visited real estate website in the United States. Rental Barn and its affiliates offer customers an on-demand experience for selling, buying, renting, and financing with transparency and nearly seamless end-to-end service. The Company provides multiple rental apartments according to the customer’s needs and requirements.

Homewood Properties Homewood Properties is a leading digital marketing solutions company that empowers millions nationwide to find apartments and houses for rent. Customers can click on the items that are important to them, from hardwood floors to walk-in closets, and select the property which they are looking for according to their needs.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Client-oriented service: [Company Name] will have a full-time sales manager to stay in contact with clients and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility to his clients and will further keep in touch with his clients through newsletters.
  • Robust clientele base: Another possible competitive strategy for winning the competitors in this particular industry is to build a robust clientele base and ensure that the company’s properties are top-notch and trendy. The Company is well-positioned, key members of its team are highly competent, and can favorably compete with some of the best players in the industry.
  • Management: The Company’s management team has X years of business and marketing experience that allows them to market and serve customers in an improved and sophisticated manner than the competitors.
  • Relationships: Having lived in the community for xx years, [Founder’s Name] knows all leaders, newspapers, and other influencers, including the local leaders who fought the [Competitor] opening xx years ago. It will be relatively easy for the company to build branding and awareness of the rental property industry.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the company’s unique value proposition:

  • Offering homes/apartments for rent suited for families, students, working professionals, landowners, foreign investors, and international migrants.
  • Offering a diverse range of rental homes in a prime location.
  • Providing excellent customer service.

Promotions Strategy

[Company Name] expects its target market to be students, international migrants, the working population, families mainly from surrounding locations in the [Location]. The Company’s promotions strategy to reach these individuals includes:

Phone Prospecting [Company Name] will assign salespeople to contact and work with clients to help them buy, sell or rent real estate properties. Salespeople will use their in-depth knowledge of the real estate market to help clients find rental properties and execute all the required formalities.

Advertisement Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Public Relations [Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its offerings in various media outlets like newspapers, podcasts, television stations, radio shows, etc.

Referrals [Company name] understands that the best promotion comes from satisfied customers. The Company will encourage its clients to refer other businesses by providing economic or financial incentives for every new client produced. This strategy will increase effectiveness after the business has already been established. Additionally, [company name] will aggressively network with useful sources such as home contractors, real estate development companies, and businesses. This network will generate qualified referral leads.

Social Media Marketing Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content that will increase audience awareness and loyalty. Engaging with prospective clients and business partners on social media platforms like Facebook, Instagram, Twitter, and LinkedIn will also help understand the changing customer needs.

Pricing Strategy

Part of the [Company Name’s] business strategy is to ensure that it will work within the budget of its clients to deliver excellent properties. The real estate industry fluctuates and therefore, rental prices, for the most part, are usually out of a company’s control. However, the company will market their properties at a competitive rate to ensure they do no have vacant properties. They will also keep a tight control on costs in order to maximize profits.

VII. Operations Plan

Functional roles.

To execute on [Company Name]’s business model, the company needs to perform many functions, including the following:

Administrative Functions

  • General & administrative functions including legal, marketing, bookkeeping, etc.
  • Hiring and training staff

Service and Operations Functions

  • Rental property maintenance
  • Website maintenance, updates, and bug-fixing
  • Ongoing search engine optimization

VIII. Management Team

Management team members.

[Company Name] is led by [Founder’s Name], who has been in the rental property business for xx years. He has worked in the industry most recently as a [Position Name] and has held various different positions in the management chain over the last xx years. As such, [Founder] has an in-depth knowledge of the rental property business, including operations and business management.

[Founder] has also worked as a real estate consultant on a part-time basis over the past xx years.

[Founder] graduated from the University of ABC and has done Master of Professional Studies in Real Estate.

Hiring Plan

[Founder] will serve as the [Position Name]. In order to introduce the rental property business, the company needs to hire the following personnel:

  • Real estate agent (should have real estate sales experience in residential and commercial property)
  • Property Manager
  • Marketing and Sales Executive
  • Part-Time Bookkeeper (will manage accounts payable, create statements, and execute other administrative functions)
  • Customer Service Manager

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenue will come from the renting properties. The major costs for the company will be staff salaries and property maintenance. In the initial years, the company’s marketing spend will be high to establish itself in the market.

Capital Requirements and Use of Funds

[Company Name] is currently seeking $370,000 to launch its rental property business. The capital will be used for funding capital expenditures, workforce costs, marketing expenses, and working capital. Specifically, these funds will be used as follows:

Key Assumptions

  5 Year Annual Income Statement

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BUSINESS STRATEGIES

How to create a rental property business plan

  • Annabelle Amery

How to create a rental property business plan

In the dynamic realm of real estate and rental properties, a well-designed business plan is the cornerstone of starting a thriving rental property venture . It goes beyond a mere document, serving as a strategic guide that shapes your goals, operations and adaptability.

Your business plan plays a vital role in making informed decisions and navigating market shifts. Moreover, it enhances your credibility with potential partners and investors, showcasing your grasp of the industry. When you’re starting a business in the real estate industry, a solid business plan can truly pave the way for rental property triumph.

Looking to expand your business online by making a website ? Check out Wix’s website builder .

How to write a rental property business plan in 6 steps

Writing a comprehensive business plan for your rental property business is crucial for setting a solid foundation and ensuring long-term success. It provides a roadmap for your business, outlining your goals, strategies, and financial projections. Here are the six main parts of a rental property business plan:

Executive summary

Business and domain names

Market analysis and research

Operation plan

Marketing and advertising plan

Financial plan

01. Executive summary

The executive summary is the first section of your rental property business plan. It provides an overview of your business and highlights the key points from each section of the plan. The executive summary should be concise, clear and engaging to capture the reader's attention. It should include:

A brief description of your rental property business

Your mission statement and vision for the business

A summary of your target market and competition

An overview of your marketing and growth strategies

Your financial projections and funding requirements

Example of an executive summary for rental property businesses

“ABC Rentals is a leading provider of high-quality rental properties in the city. Our mission is to provide comfortable and affordable housing solutions for individuals and families. With a strong focus on customer satisfaction, we aim to exceed our tenants' expectations by offering well-maintained properties, excellent customer service and competitive rental rates.

In an increasingly competitive rental market, ABC Rentals stands out by offering unique amenities such as on-site laundry facilities, secure parking and pet-friendly options. Our marketing strategies include targeted online advertising, partnerships with local businesses and word-of-mouth referrals. With an initial investment of $500,000 from private investors, we project steady growth over the next five years.”

02. Business and domain names

Choosing the right business name for your rental property is crucial for building brand awareness and trust. Start by brainstorming ideas that reflect the essence of your business and resonate with your target market. You can use a business name generator tool for inspiration and to check the availability of domain names .

When choosing a domain name make sure to keep it short, memorable and easy to spell. Include relevant keywords and avoid numbers, hyphens or special characters.

After you’ve decided on a name and the right legal structure, make sure to register your business .

03. Market analysis and research

Including a market analysis and research section in your rental property business plan is essential for understanding the competitive environment and developing effective business strategies. Conduct market research to identify trends, demand and competition in the rental property market.

Your market analysis should cover:

An overview of the rental property market in your target area

Demographic information about your target audience

Competitor analysis, including their strengths and weaknesses

Pricing strategies and rental rates in the market

Opportunities for differentiation and unique selling propositions

04. Operations plan

The operations plan outlines the logistical aspects of your rental property business. It covers important details such as location, premises, equipment and staffing needs.

Detail the ideal location for your rental properties based on target market preferences and accessibility to amenities. Include in this the size and layout of the premises, including the number of units and common areas. Remember to list all of the necessary equipment for property management, maintenance and tenant services.

You should also include staffing requirements. This includes property managers, maintenance personnel and administrative staff.

05. Marketing and advertising plan

Your rental property business plan should include a detailed marketing and advertising plan to attract tenants. Some strategies to consider: online advertising through rental listing websites, social media platforms and targeted online ads.

You can also look into traditional advertising methods like print ads in local newspapers or magazines—and at the same time partnerships with local businesses or organizations for referral programs. Don’t forget to create a business website to showcase your services and land more leads.

No matter where you promote your business, you’ll want to keep your branding consistent. As a first step, use a logo maker to generate real estate logo ideas .

06. Financial plan

When it comes to a rental property business, the financial plan lays out the money side of things, like how much it'll cost to start up, where the funds are coming from, how much you expect to earn and when you're likely to start making a profit. This section isn't just about showing your business's money smarts, but it's also a way for potential backers and lenders to figure out what they might get out of investing in your business.

steps to developing a business plan

Rental property business plan examples

Creating a business plan for your rental property business is essential for setting a solid foundation and ensuring long-term success. To help you get started, here are two draft business plans for a hypothetical rental property business.

Business plan template 1: Urban Rentals

Urban Rentals is a premier rental property business specializing in providing high-quality urban living spaces for young professionals and students in the city. Our mission is to offer modern, well-designed apartments in desirable locations at competitive rental rates. With a focus on customer satisfaction, we aim to create a hassle-free rental experience for our tenants.

Company and domain names

The company name, Urban Rentals, reflects our target market and the type of properties we offer. We have secured the domain name urbanrentals.com, which aligns perfectly with our brand identity and makes it easy for potential tenants to find us online.

We have conducted extensive market research to understand the demand for rental properties in urban areas. Our target audience consists of young professionals and students seeking convenient, stylish and affordable apartments. We have identified several competitors in the market but believe that our unique amenities and competitive pricing will set us apart.

Operations plan

Urban Rentals plans to acquire properties in desirable urban neighborhoods close to public transportation, restaurants, and entertainment options. We will renovate these properties to meet modern standards and provide essential amenities such as high-speed internet, laundry facilities, and secure access. Our dedicated property management team will handle tenant inquiries, maintenance requests, and ensure that all properties are well-maintained.

To attract tenants, we will utilize a multi-channel marketing approach. This includes online advertising through rental listing websites and social media platforms, as well as targeted online ads. We will also establish partnerships with local colleges and universities to reach student tenants. Additionally, we will implement referral programs and incentivize word-of-mouth marketing through satisfied tenants.

Urban Rentals will be initially funded through a combination of personal savings and a small business loan. We project steady growth over the next five years, with a focus on maintaining high occupancy rates and increasing rental income. Our financial plan includes detailed revenue projections, expense forecasts and cash flow analysis.

Business plan template 2: Coastal Properties

Coastal Properties is a rental property business specializing in providing beachfront vacation homes for tourists and travelers seeking a luxurious coastal experience. Our mission is to offer premium properties with stunning ocean views, top-notch amenities and exceptional customer service. We aim to create unforgettable vacation experiences for our guests.

The company name, Coastal Properties, reflects our focus on beachfront locations and coastal living. We have secured the domain name coastalproperties.com, which perfectly represents our brand and helps potential guests find us easily online.

We have conducted extensive market research to understand the demand for vacation rentals in popular coastal destinations. Our target audience consists of affluent travelers seeking high-end accommodations with breathtaking views. We have identified competitors in the market but believe that our exclusive properties and exceptional service will attract discerning guests.

Coastal Properties plans to acquire premium beachfront properties in sought-after coastal destinations. These properties will be fully furnished with upscale amenities like private pools, beach access and concierge services. We will work with reputable property management companies to handle guest inquiries, reservations and property maintenance.

To reach our target audience, we will implement a comprehensive marketing and advertising plan. This includes online advertising through vacation rental platforms and luxury travel websites. We will also collaborate with travel influencers and establish partnerships with local businesses to promote our properties. Additionally, we will leverage social media platforms to showcase stunning visuals of our properties and engage with potential guests.

Coastal Properties will be initially funded through a combination of personal investments and private investors. We project strong revenue growth based on high occupancy rates and premium rental rates. Our financial plan includes detailed income projections, expense forecasts and return on investment analysis.

Benefits of a rental property business plan

Writing a business plan for your rental property business is a crucial step in setting yourself up for success. It provides numerous benefits that can help attract investors and funding, ensure you have the necessary resources and staff, and create a plan to achieve long-term success.

Attracting funding: A well-written business plan is essential for attracting investors and raising money for your business . Investors want to see a clear and comprehensive plan that demonstrates your understanding of the market, your target audience and your strategies for success. A business plan that outlines your financial projections, marketing strategies and competitive analysis will give potential investors confidence in your ability to generate returns on their investment.

Resource requirements: Creating a business plan helps you understand the resources, supplies and staff required to start and operate your rental property business. It allows you to assess the upfront costs of acquiring properties, renovating them if necessary, and furnishing them with the necessary amenities. Additionally, it helps you determine the ongoing expenses like maintenance costs, property management fees and marketing expenses. By having a clear understanding of these resource requirements, you can budget effectively and avoid unexpected financial challenges.

Business success: A rental property business plan serves as a roadmap for achieving long-term success. It allows you to set specific goals and outline actionable steps to reach those goals. By identifying potential challenges and developing strategies to overcome them, you can mitigate risks and increase the likelihood of success. A well-thought-out business plan also helps you stay focused on your objectives and track your progress over time.

Guiding decision-making: A comprehensive business plan provides a framework for making informed decisions in your rental property business. It helps you evaluate potential investment opportunities, assess risks and prioritize tasks. When faced with important decisions, you can refer back to your business plan to ensure alignment with your overall vision and goals. This ensures that you make decisions that are in the best interest of your business's long-term success.

Financial forecasting: A crucial part of any business plan is the financial plan, which includes information on how your rental property business will be funded initially and its projected profitability over time. By outlining your sources of funding, such as personal savings or loans, you can ensure that you have the necessary capital to start and grow your business. Financial forecasting allows you to estimate future revenue, expenses and cash flow, helping you make informed financial decisions and plan for growth.

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The housing market is more competitive than ever. Rental prices are rising and the availability is fairly limited. There’s a need for customers to find rentals and even for current housing to be updated and remodeled.

If you have experience managing properties or working as a contractor, now is a great time to open a rental business. Download one of our sample housing rental business plans today and get started on your own plan.

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Writing A Residential Rental Property Business Plan

May 27, 2019

Writing A Rental Property Business Plan by Cordon Real Estate

The business plan format we’ll discuss includes five sections:  Property, Market, Goals and Objectives, Management and Financial (see Appendix A for an outline). Let’s take a brief look at each of these sections.

Rental Property Business Plan Section 1:  Property

Describing the property is the first step to determining how it should be managed and estimating its potential for return on investment (ROI).  Noting the property’s type, features and location provides a basis for comparison to other properties in the market to determine its competitive position . This section may seem elementary, but it is vitally important to establishing the property’s realistic market potential and an appropriate management approach.

Rental Property Business Plan Section 2:  Market

The Market section identifies the managed property’s market and how our property compares with competing properties.  This information supports decisions regarding rent levels, marketing strategies and long term positioning of the property within the market.  A Market Rent Analysis  (MRA) should being included to provide comparisons to direct competitors (similar properties) and indirect competitors (other types of properties that potential tenants might prefer if the managed property is not competitive in terms of price, location and/or amenities).

The Market section identifies the target market (preferred tenants) for vacancy advertising and strategies for reaching that market effectively.  Understanding the needs of the target market also supports decisions regarding the potential ROI of future property upgrades and some management procedures (e.g. whether to offer online rent payments).

Rental Property Business Plan Section 3:  Goals and Objectives

In simple terms, goals are a measurable what and objectives are the reason why .  A business plan could have several dozen goals, or perhaps just a few, depending on the property, its market and how it will be managed.  But each goal should have at least one objective.

Let’s look at a simple example of a goal and its objective:

“Goal:  $29,000 or higher net operating income. Objective:  Meet or exceed ROI compared to other available investments.”

Let’s say we have a more specific reason for earning a minimum ROI and a 2 nd objective that is dependent on the first:

“Goal 1A:  $39,000 or higher net operating income.  Objective:  Achieve minimum acceptable ROI.”

“Goal 1B:  Increase balance of reserve fund from $90,000 to $100,000.  Objective:  Increase investment safety from unexpected expenses.”

We might also have a goal of repositioning our property in the market:

“Goal:  Remodel to add new master suite. Objective:  Increase the property’s income potential.”

Some owners and managers prefer to develop objectives first, and then formulate goals that support achievement of those objectives.  Here’s an example:

“Objective:  Improve property to increase gross rental income.  Goal:  Install new kitchen stove, refrigerator and dishwasher before renewing current tenant lease.”

The important factor in each of these goals is that they are measurable, either with a numerical value or by answering a yes or no question.  The corresponding objective should represent a strategic improvement to either the property or its performance as an investment.

Rental Property Business Plan Section 4:  Management

A business plan should not be confused with a manager’s Standard Operating Procedures (SOP, see Note 1).  A plan is a list of tasks, while procedures describe how those tasks should be done.  The Management section will identify recurring and non-recurring tasks and who will perform them.  These include leasing, tenant care, property care, and improvements.

For example, Section 4.B, Inspections, could include the following:

“Full exterior/interior inspections will be conducted semi-annually and per the Management SOP.”

What does the Management SOP say about inspections?  That depends on the manager’s standard practices.  Most commonly, the SOP will stipulate the types of inspections that will be performed in the usual course of managing a property, such as weekly drive-by exterior inspections.  The SOP may also describe inspections to be performed under special circumstances, such as a tenant complaint about a specific problem, complaints from neighbors, notification of a nuisance on the property by law enforcement, suspicion of illegal activity on the property, suspicion of abuse on the property, or habitually late rent payments (see Note 2).

If there is a plan to make capital improvements, the Management section is a good place to describe them.  There should, however, be a separate Project Plan for each improvement that gets into the details of what is to be done.

A Property Management Schedule , either in list form or graphic (e.g. Ganntt chart ), should be used to identify and track progress of all recurring and non-recurring management activities.

Business Plan Master Schedule

Rental Property Business Plan Section 5:  Financial

Financial plans can be either simple, such as a single page spreadsheet, or consist of hundreds of pages that include detailed descriptions of each income, expense or financing item.  For most single unit or small multi-unit owners and managers, a spreadsheet reflecting an Operating Budget like the example below should suffice (see Note 3).

Residential Rental Property Business Plan Operating Budget

Rental Property Business Plan:  Tracking Performance

Tracking performance against the business plan is the ultimate purpose for having it.  The primary tracking tools are the Management Schedule and the Operating Budget, which we created in the Management and Financial sections.  Establish regular reviews (monthly, quarterly, etc.) and write a brief analysis of your performance to the plan – even if you are the only person who will read it.  Your analysis is feedback that should prompt you to take action in response to changing market conditions.

Rental Property Business Plan:  A Few Final Words

The business plan we’ve been discussing is applicable to a property or small group of properties, typically condos, single family homes, or small multi-family complexes.   As with all plans and procedures, the format and content of the document should be tailored to your specific needs.  In most instances, rental property profit or loss is just one part of an owner’s total financial picture.  When this is the case, the rental property business plan should be incorporated into a broader company or family financial plan.

If you’re an active investor, you may find that drafting a business plan for a potential investment target provides a great analysis tool. To get a good start, you might want to order our Business Plan Services to help get your first plan organized.

Hope you found this review of the residential rental property business plan helpful.  For answers to your questions or for help with California real estate investing, sales and property management, please use Contact Us .

  • Most professional property managers have written Standard Operating Procedures (SOPs) that they either apply globally to all properties under their management or adapt to each property individually. It is common for managers to either reference their existing SOP or attach an SOP tailored to a client’s property to a property management contract.
  • We offer “ Problem Tenant Services ” that include inspections when special circumstances warrant them.
  • Financial plans and the bookkeeping system used to track financial performance should support the information requirements of your accountant and tax adviser. Consult with these professionals when drafting your operating budget.

Appendix A:  Residential Rental Property Business Plan Outline

  • Demographics
  • Target Market
  • Market Rent Analysis
  • Goals and Objectives
  • Inspections
  • Maintenance and Repairs
  • Capital Improvements
  • Operating Budget
  • Capital Budget

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Examples

Rental Property Business Plan

business plan template for apartments

A rental property business is perfect for anyone who wants an easy way into the world of business ownership. You simply need a house or an apartment building to rent, and a solid business plan as a ticket to the industry. Of course, preparation is always the key to success. If you really want to make money by investing in a property, you first need to have a solid plan on how to make it work. Otherwise, your future investment will not be any different to throwing your money and hoping it will multiply and come back to you. You may also see  real estate investor marketing plan examples .

Planning will involve analyzing your goals as an investor and your goals for the investment property. Are you doing this to have a steady stream of income, or because you have an unused property at your disposal and you want to make the best out of it? Perhaps it’s because you’re simply bored and tenants would help create a noisy environment for you?

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Nine Questions that can help you Develop and Focus your Plan

Whatever the reason may be, there are certain questions you can ask yourself to help you put together a strategy for a long-term success. These questions will help you focus by answering the  who, what, when, where, why,  and how of starting a business. You may also see  rental inventory examples .

Unfortunately for you, you can’t skip this part since there is no cookie cutter for starting a business. Each one of us will have different goals and objectives when investing in real estate , which means that we can’t simply follow other people’s footsteps. We need to make our own. The secret lies in defining your personal objectives and then developing specific strategies and plans of action to meet them. You may also see  real estate strategic plan examples .

You can start by asking yourself how you can make money through real estate, and deciding how much  exactly  it is that you want to earn per month. However, to be more specific, here are nine questions that can help you develop and focus your plan:

1. What is your goal as a property investor?

You need to decide exactly how you are planning to earn money as a property investor so that we can start focusing all of our efforts toward that goal. Is being a landlord a side job, or do you want to quit your day job to do this full-time? Do you want to make a quick profit by selling the house instead? Or do you want to buy and hold a property for capital appreciation and to make passive income each month?

Whatever your answer to this question is, it will help you understand the course you will take. It will identify the next big decisions you will be making, each one of them relevant to achieving your goal. You may also see  real estate sales plan examples .

2. Do you understand the different types of investment properties?

There are many different ways to invest in real estate. Are you sure you are aware of your choices? Rental properties are a great choice. It offers you a steady source of income without compromising your ownership of the building; however, there are also other choices at your disposal. You may also see  self-catering business plan examples .

Before you make any permanent decisions, make sure that you’ve gone through all of your choices and equally considered each one so that you can choose the one or two that are most in line with your goals as a person and a future businessman, with your finances, and even with your personality type.

By conducting a thorough research, you may learn more about the industry that you are getting yourself into. Make sure you’ve chosen, and that you’ve chosen well. After all, you’ll be stuck with your business for a long time. You may also see company plan examples .

3. Where will the property be located compared to your current home?

Decide how far away you are willing to have the property, especially if you are yet to purchase the real estate. Take costs into consideration. How much money will you need for transportation from your house to your rental property? How much gas will you consume? Will you need a bus, train, or plane ticket to get there?

The opportunity cost associated with travel time can be considered lost productivity, so this early on, start calculating how much time you can lose. Some investors make the mistake of investing in a property that is too far from where they live. If you want to be a hands-on owner, proximity will matter. You may also see  apartment marketing plan examples .

4. What will it cost?

Of course, we need to think about the initial investment . How much exactly is it? If you don’t have enough money on your own for it, how will you afford it? How much monthly expenses do you think you will have because of it? Are you being realistic with your numbers? Make sure that you are, otherwise, you will end up with a crunch in your numbers when the actual paying comes. You may also see  commercial real estate marketing plan examples .

Mortgage payment, monthly maintenance, taxes, and insurance are just some of the bills you need to prepare for. You should also consider having a reserve account from which you can take funds to cover emergency repairs and unforeseen vacancies in your rental property.

Anticipate the exact amount of monthly income you will have. This means that you need to foresee the vacancy rate in the area where your rental property is located. You also need to calculate how much you can charge for the rent. You may also see risk management examples .

5. How will you market your property?

This one can be a little tricky. Once you have the numbers set and waiting, the next thing you will have to do is to find tenants whose monthly rent you will need to realize the numbers you’ve predicted. Think: will you be posting advertisements online? Will you use a realtor? Is your property appealing enough to prospective tenants?

6. How will you manage the property?

Do you have enough time in your hands to become the landlord, or will you hire a property manager? If so, you will need to research for management companies or interview superintendents to find out how much they will charge for that so you can add it to your expenses. You may also see budget action plan examples .

But before deciding, you must remember that the upkeep of your property is your obligation. All these preparations, all these planning are all for nothing if you will only leave the welfare of your property in the hands of unprofessional strangers who are not interested in doing what’s best for your property. You still need to have a say in it to make sure that your rental property will be maintained. You may also see property survey examples .

7. How will you manage tenants?

What will you require from your tenants as they move in? How much will you charge for the security deposit ? Landlords usually charge on to one and a half month’s rent. Will you apply the same rule? How will you select the right tenants? After all, you just can’t have  anyone living in your property, can you? Will you run a credit check on prospective tenants, or will you choose to give them all the benefit of the doubt?

Do you have all of the proper legal forms such as the lease, rental application, or the notice to quit, or will all of this be conducted without that sort of formality? Do you understand what fair housing is? Do you understand how to evict a tenant? Will you make your property pet-friendly, or are these cute little creatures banned from it?

Being a landlord is not limited to having a property, renting it, and then collecting the money at the end of the month. There are legal preparations that need your attention and documents you need to have. You will be responsible for an entire inhabited building. Make sure you are ready for that responsibility. You may also see  wholesale real estate marketing plan examples .

8. How will you maintain the property?

Of course, you can’t possibly place an immaculate, beautiful building up for renting only to give it up to neglect after a year or so. You constantly need to think about remodeling, renovations, and the basic cleaning maintenance. Think: will you hire a contractor for that, or will you do the repairs yourself?

How will you take care of yard maintenance such as mowing the lawn and shoveling snow? What about the general appearance of the place? These are important things to consider since you don’t want your tenants to end their contract with you just because you’ve allowed the place to look shabby. You may also see free business plan examples .

9. Do you have a plan if your investment fails?

We don’t want to entertain the thought of failure when the business hasn’t even started yet, but it’s a possibility we can’t shake off. Do you have an exit strategy should the worse happen? And should  that  exit strategy end, do you have another one?

Building Your Business Plan

The trick is not only to  build your business plan but also to accomplish everything in it. Here are some exercises you can do to document everything from your long-term vision to your day-to-day tasks.

Ask yourself, if it was a perfect world, where would you be in five years? What does a perfect day look like to you? Your vision can be something as realistic as paying off your house, or it could be something as absurd and far-fetch as earning $500,000 doing what you love. Understand what you want to make happen. You may also see importance of business plan examples .

What is your personal mission? What are you trying to achieve for yourself? It could be to gain financial freedom through investing in a real estate property , or it could be educating the world on the different ways to finance real estate. Your mission is the thought, the idea of achieving something that can give you a sense of success and accomplishment. You may also see business plan outline examples .

3. Objectives

Try to create measurable short- and long-term goals that will help you calculate and measure your success along the way. Start with something small like reaching $10,000 total revenue by the end of a year, or ending it with 3 solid lending partners. Create benchmarks and tiny milestones to show yourself that you are actually achieving something, that you are getting somewhere. You may also see  advertising and marketing business plan examples .

4. Strategies

Identify how you will reach these objectives. Will you do it by networking with other businessmen and cultivating relationships with people who can help you in your journey? What about getting referrals from other real estate investors? Or are you planning on simply working hard, lone wolf style? Whatever it may be, make sure you know how to proceed with this. You may also see  annual plan examples .

5. High-level plans

High-level plans will help you create a road map for implementing your strategies and achieving your objectives. Although technically, your business plan is a road map in itself, high-level plans will bring more concentration into your every step.

6. Daily plans

Ideally, you will break down your high-level plans into daily plans so that every day, you will be working toward your long-term goals. It’s easy to push aside your plans thinking, “I’ll do it later,” but we all know where  that attitude can get us. If you work for at least 15 minutes a day on a project, your plans will accelerate more than you think. You may also see  network marketing business plan examples .

How to Be Successful in Your Rental Property Business

If you are in the rental property industry or you’re planning to be, you already have one sound advantage: you own an asset that can help you generate income, as opposed to having assets that mostly yield to expenses. Even experts admit that in an equation, the former has more good weight to boast of. It is undeniable, of course, since property purchase to be rented out does generate a more consistent amount of income compared to when it is limited to personal use or kept idle. You may also see bar business plan examples .

However, this doesn’t grant you immunity to the many common pitfalls for not-so-successful landlords and how they approach property rental as a business. Learn from them by following these tips.

1. Know who your market is.

Narrow down your market based on the property you offer. Make sure you have a keen understanding of what they require from the use of your space. The location will also play an important role here. You may also see  tutoring business plan examples .

2. Set aside a budget.

The properties and facilities that you will offer to your tenants will need a budget. Set aside an ample amount for the upkeep of your property. You can also check  social media business plan examples .

3. Have everything in writing.

Like every smart businessman, you should have  literally everything in formal writing. You should have your tenants sign an official lease agreement ; they should sign a copy of your rules so that you have a document to back you up should you need one; you should settle payment terms and lease duration in writing; any specific cleanliness guidelines that they need to adhere to; and when the rent is exactly due and what happens for late payments.

4. Keep track of your cash flow.

What differentiates a successful rental business from failed ones is that the former is capable of maintaining a healthy cash flow, which means that they make sure that what they are earning from the monthly rent is more than enough to cover their expenses.

5. Fulfill your duties and obligations as landlord and property owner.

The best way to get your tenants to meet their obligations is to make sure that you do too. Your job is not only to take the rent money, but you also need to make sure that your tenants are living well  inside your building  and that your property is always suitable for human inhabitants. You may also see  market analysis business plan examples .

Starting your business can be daunting, but with the right business plan to guide your way, success can be a sure destination. You may also see  affiliate marketing business plan examples .

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How To Write a Winning Apartment Construction Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for apartment construction businesses who want to improve their strategy or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components essential to its success.

This article provides an overview of the critical elements that every apartment construction business owner should include in their business plan.

Download the Ultimate Construction Business Plan Template

What is an apartment construction business plan.

An apartment construction business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, and your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write an Apartment Construction Business Plan?

An apartment construction business plan is required for banks and investors. The document is a clear and concise guide to your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Apartment Construction Business Plan

The following are the key components of a successful apartment construction business plan:

Executive Summary

The executive summary of an apartment construction business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your apartment construction company
  • Provide a summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started and provide a timeline of milestones your company has achieved.

If you are just starting your apartment construction business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your apartment construction firm, mention this.

Industry Analysis

The industry or market analysis is an important component of an apartment construction business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the apartment construction industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support your company’s success)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, an apartment construction business’ customers may include:

  • First-time homebuyers
  • People relocating for work
  • Families with children

You will use this information to determine your marketing strategy and how you will reach your target audience.

You can include information about how your customers decide to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or apartment construction services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. 

Operations Plan

This part of your apartment construction business plan should include the following information:

  • How will you deliver your service to customers? For example, will you do it in person or over the phone?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters and then each year for the following four years. Examples of milestones for an apartment construction business include reaching $X in sales. Other examples include reaching a certain number of customers or constructing a certain number of units.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your specific apartment construction industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities, you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs and the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Apartment Construction Company

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Apartment Construction Company

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup apartment construction business.

Sample Cash Flow Statement for a Startup Apartment Construction Company

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your apartment construction company. It not only outlines your business vision but also provides a step-by-step process of how you will accomplish it.

A well-written business plan is an essential tool for any apartment construction. The tips we’ve provided in this article should help you write a winning business plan for your apartment construction company.  

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Serviced Apartment Complex Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Real Estate Sector

Are you about starting a serviced apartment complex? If YES, here is a complete sample serviced apartment complex business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a serviced apartment complex. We also took it further by analyzing and drafting a sample serviced apartment complex marketing plan template backed up by actionable guerrilla marketing ideas for serviced apartment complex. So let’s proceed to the business planning section .

We all know that the post-recession housing industry in the early 21st century saw a shift away from home ownership to home renting, allowing a straight increase to the apartment-rental niche of the industry. Many people don’t know that buying apartments and renting them can arrive as solid opportunities for real estate investment businesses, since apartments attract tenants in both good times and bad.

It is very important to understand and be conversant with how to start a business of buying apartments and renting them. The first step in venturing into this business is to research and understand the business and how it works.

It is very important that you consider using the Limited Liability Company (LLC) form of organization so that you may gain a measure of financial protection from the business’s debts. It is advisable that you understand that starting your business as an LLC or a private corporation can guarantee the management control afforded by the sole proprietorship form of organization while protecting you from being held personally. He will be in charge of multiple mortgages in the worst-case scenario during the cause of your business.

You may want to thoroughly go through the business plan below to give you a good insight on how to run your business.

A Serviced Apartment Complex Business Plan Template

1. industry overview.

It is known fact that Serviced apartment businesses are responding creatively to the increasing demand for, and undersupply of short-term rented accommodation in some parts of the world. It is also known that the demand from businesses wanting short-term accommodation – particularly serviced apartments – for overseas assignees has soared in recent years and shows no sign of abating.

It was analysed that within the past seven years, the number of serviced apartments has grown by 80 per cent and now totals more than 750,000 properties worldwide, some 61 per cent of them in the US and 17 per cent in Europe.

The trend of the Serviced apartment industry looks set to continue, with the number of apartments raising by as much as 18.2 per cent between 2014 and 2015.

Also the fact that demand exceeds supply puts upward pressure on occupancy levels. Showing the reason why three-quarters of global operators report a year-on-year increase. Given these high occupancy rates, it is no surprise that more hotels are moving into the market.

It is also important to note that the industry is showing a growing trend for ventures to locate serviced apartments and hotels on the same site, producing savings during development and operation.

While short-term assignments are forecast to grow to more than a fifth of all international relocations in the three years to 2019, long-term assignments are expected to fall from 52 per cent to 45 per cent over the same period. Also the availability of short-term rental accommodation is not meeting demand in many markets, such as Asia.

2. Executive Summary

Liberty World LLC is a new Serviced Apartment Complex Business established by Felix Cruise and Agatha Melvin for the sole purpose of buying and owning income producing real estate. We at liberty World LLC understand that we were established to fill the void in the local Auckland, New York rental housing market by giving clean, well cared for rental homes to well qualified tenants or patrons.

We believe that neither the homes nor our prospective tenants are chosen on a careless basis, but instead on purposeful, planned and methodical basis. Our property selection process at Liberty World LLC will be rigorous and based on long term investment standards and tenants will be personally analysed.

We at Liberty World LLC believes that the key to successful property management is to be entirely committed for the long term in both our property and tenant selection process, and careful business endeavour.

We at Liberty World LLC plan to focus our main efforts on purchasing and developing existing properties. We believe that once we buy the property, each unit will be hard wired with Internet access, state-of-the-art amenities will be installed, and safety measures will be put in place making sure that of a standard and safe environment.

We also believe that our course of action will be first and foremost be pursued as a way to efficiently utilize capital and build a reputation within the community.

We believe that Liberty World LLC will be led Felix Cruise and Agatha Melvin. Felix has a bachelor’s degree in Economics and received his MBA from the University of Oregon. After his academic endeavours, Felix went to work for one of the largest property management companies in the area. After nine years with StableLive Inc. Felix attained the position of Vice President of Operations. We were meant to understand that it was during his time at Stable Live Inc.

He gained substantial industry insight and experience. Agatha on her own brings different set of skills and experience to Liberty World LLC, coming from a customer service background. It was a very papillary information that even before the young age of 18, the intelligent Agatha had already completed her undergraduate degree and went to work for Vodafone.

After four years at Vodafone, Agatha was promoted to the Director of Customer Service for the North America aspect of the Vodafone. In this position she was able to manage Vodafone; a million plus person customer service department. This experience provided Agatha with incredible customer attention skills that she will leverage at Liberty World LLC.

3. Our Products and Services

We at Liberty World LLC plan to provide clean, quality homes in the Auckland growing markets to well qualified tenants and business patrons. We at Liberty World LLC also have plans to purchase additional quality income producing properties huge enough to generate, passive income streams. Our primary source of revenue at Liberty World LLC is rental income. Supplemental income will include:

  • Forfeited Deposits
  • Bounced Check fees (NSF)
  • Late charges
  • Damage and Cleaning Charges
  • Application fees
  • Pet Charges
  • Lease Termination charges

4. Our Mission and Vision Statement

  • Our vision at Liberty World LLC is building a business that will become the premier regional real estate investment firm that will acquire apartment complexes and rent properties profitably.
  • Our mission at Liberty World LLC is to offer state-of-the-art living conditions reflective of the rapid advancements in technology and a growing need for quality housing. We at Liberty World LLC are very much dedicated to provide a hassle free living environment in which our tenants can enjoy all of the benefits of safe, attractive, and inviting units.

Our Business Structure

It is very important to note that both Felix Cruise and Agatha Melvin will own and manage Liberty World LLC. Felix will perform routine maintenance requirements and repairs. Agatha will manage the daily bookkeeping requirements. Agatha will then pass on payments to vendors such as trash service and recycling service, and forward the required information to the company accountant for preparation of the annual income taxes.

Felix will also take care the day to day maintenance of the rental unit, and he will always replace air filters monthly, inspect the grounds, and make notations of the overall physical condition of the property. The tenant will be put on notice for example if the yard needs to be mowed or weeds appear to be an issue. We at Liberty World LLC believe that the tenant will have enough time to the notice and will be fined daily until the issue has been resolved.

We at Liberty World LLC know that the success of our business depends on an organized division of responsibilities in order to run an efficient, diversified enterprise. Just we must have start above, the main decisions and Responsibilities in the company will be divided between the two top partners. They will focus on maintaining high quality and a cohesive business entity. Here are the workforce we hope to start with:

Chief Executive Officer

Project Manager

  • Company’s Lawyer / Secretary

Admin and HR Manager

Head of Construction

  • Head of Assets Management
  • Head of Acquisition and Disposition

Business Developer

  • Sales and Marketing Firm
  • Front Desk Officer
  • Roles and Responsibilities

5. Job Roles and Responsibilities

  • He will be in charge of providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • He will be in charge of the day to day running of the business
  • He will be in charge of handling high profile clients and deals
  • He will be in charge of fixing prices and signing business deals
  • He will be in charge of signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board
  • He will be in charge of the planning, management and coordinating all projects on behalf of the company
  • Supervises projects
  • Verify compliance during project executions
  • Provides advice on the management of projects
  • He will be in charge of carrying out risk assessment
  • Uses IT systems and software to keep track of people and progress of ongoing projects
  • He will be in charge of overseeing the accounting, costing and billing of every project
  • Represents the organization’s interest at various stakeholders meetings
  • Verify that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.

Company’s Lawyer

  • He will be in charge of drawing up contracts and other legal documents for the company
  • Consults and handle all corporate legal processes (e.g. intellectual property, mergers & acquisitions, financial / securities offerings, compliance issues, transactions, agreements, lawsuits and patents et al)
  • Develops company policy and position on legal issues
  • Researches, anticipates and guards company against legal risks
  • Represents company in legal proceedings (administrative boards, court trials et al)
  • Plays a part in business deals negotiation and take minutes of meetings
  • He will be in charge of analysing legal documents on behalf of the company
  • Prepares annual reports for the company
  • He will be in charge of overseeing the smooth running of HR and administrative tasks for the organization
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • He will be in charge of training, evaluation and assessment of employees
  • He will be in charge of arranging travel, meetings and appointments
  • Takes care the smooth running of the daily office activities.

Head, Acquisitions and Dispositions

  • Manages overall acquisitions and dispositions
  • Identifies and analyses acquisition opportunities; negotiates acquisitions.
  • He will be in charge of identifying opportunities to acquire properties, possibly within a designated geographic region.
  • Assists in the sourcing and acquisition of property for development; conducts market research; contacts brokers and owners about property acquisition opportunities; assists in negotiations with sellers and other parties.
  • Identifies and analyses disposition opportunities; negotiates dispositions.
  • He will be in charge of identifying opportunities to dispose of properties, possibly within a designated geographic region.
  • Assists in the disposition of property; conducts market research to determine the value of properties; contacts brokers and potential buyers; assists in structuring sales transactions and negotiations with buyers

Head of Asset Management

  • Takes care the company’s portfolio of real estate assets (which are owned and managed) through acquisitions, dispositions, and day‐to‐day operations, including management of revenue and expense items; works to maximize the portfolio’s performance.
  • Provides strategic oversight of existing and potential real estate assets within a designated geographic area.
  • Manages business plans and budgets for properties.
  • Reviews the condition and maintenance of assigned properties; manages their bookkeeping and cash flow accounting; handles rent reconciliation; prepares property financial reports and annual budget forecasts.
  • Establishes and enforces company’s engineering and construction standards
  • Verify that construction work meets or exceeds standards within a designated geographic area.
  • Enforces the construction standards; Verify that construction work meets or exceeds standards within cost estimates; monitors quality of work in progress; supervises regional construction heads.
  • Verify that construction work in a particular product line, such as office buildings, meets or exceeds standards within cost estimates; provides technical input on the feasibility of proposed projects; monitors quality of construction work
  • Provides overall direction on assigned construction projects; reviews and makes recommendations on planning and design of projects; negotiates contracts or participates in contract negotiations; monitors day‐to‐day progress and activities on project construction sites.
  • Assistant project manager with construction project management, on‐site monitoring, and contract negotiations
  • Coordinates construction of tenant space in assigned facilities.
  • Supervises construction to ensure that it meets the owner’s expectations
  • Reviews plans, estimates costs, obtains bids, inspects and approves completed project.
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • He will be in charge of supervising implementation, advocate for the customer’s need s, and communicate with clients
  • Finds and qualifies land for development based on company’s land requirements; maintains a land search database; initiates discussions with property owners about the possible sale of property
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Help increase sales and growth for the company

Sales and Marketing Officer

  • Lists the property for sale to the public
  • Markets space; finds tenants; participates in lease negotiations.
  • Provides the seller with a real property condition disclosure (if required by law) and other necessary forms.
  • Prepares necessary papers describing the property for advertising, pamphlets, open houses, etc.
  • Holds an open house to show the property.
  • Serves as a contact available to answer any questions about the property and schedule showing appointments.
  • Verify that buyers are pre-screened and financially qualified to buy the property. (Sellers should be aware that the underwriter for any real estate mortgage loan is the final say.)
  • Negotiates price on behalf of the sellers.
  • Acts as a fiduciary for the seller, which may include preparing a standard real estate purchase contract.
  • He will be in charge of preparing financial reports, budgets, and financial statements for the organization
  • Provides managers with financial analyses, development budgets, and accounting reports; analyses financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • He will be in charge of financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • He will be in charge of developing and managing financial systems and policies
  • He will be in charge of administering payrolls
  • Verify compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Front Desk / Customer’s Service Officer

  • Receives Visitors / clients on behalf of the organization
  • Receives parcels / documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distributes mails in the organization
  • Handles any other duties as assigned my the line manager

6. SWOT Analysis

It is very important to explain that SWOT stands for strengths, weaknesses, opportunities and threats. A SWOT analysis is an aspect of strategic planning that discussion these four elements as they relate to Liberty World LLC business proceedings. Outlined below is a well researched SWOT Analysis for Liberty World LLC:

  • The fact that our facility and all or rental properties will be located in a growing neighbourhood with easy access to neighbourhood schools, shopping and restaurants. Located less than 5 minutes from I-65.
  • Liberty World LLC has an approved tenant in place with a security deposit. The tenant has excellent credit and payment history. The patron is known by Liberty World LLC and works as a teacher at the same school as Agatha Melvin
  • Upgrades to the property will be made by a reputable contractor with a 10 year history with the owners of Liberty World LLC. Also the founders of Liberty World LLC will paint the property themselves which will further reduce expenses.
  • We at Liberty World LLC will come out of pocket in excess of $82,000 toward the house purchase and capital improvements resulting in a low, loan to value (LTV) ratio of 50%.
  • The founders of Liberty World LLC have ‘day jobs’ and thus have additional income sources and savings to draw from to support business operations.
  • As New entrants into the Serviced apartment industry, Liberty World LLC has limited experience owning and managing investment income properties.

Opportunities

  • We all know that Auckland has low vacancy levels at 5% compared to the national average of 7.9%.
  • Our property is located in a strong growing community and the fastest growing city in the state.
  • Liberty World LLC has an opportunity to participate in a $2.4 million local real estate rental
  • We all know that Investment real estate is economically tied – changes in unemployment, rent spikes and changes in the economy could adversely impact demand for rental units.
  • Any Declination in the local neighbourhood could impact attractiveness of rents
  • Cost overruns in the construction budget and failure to complete upgrades in time could impact our cash flow at Liberty World LLC

7. MARKET ANALYSIS

  • Market Trends

We at Liberty World LLC believe that our two prong approach to real estate will allow our business to grow successfully in the rapidly changing real estate market. We also hope that our business strategy will allow us at Liberty World LLC to offset the risks from each business unit so that there is a diversified balance in our real estate portfolio.

This is especially important as the business uses leverage to finance the acquisition of its properties. This industry is constantly evolving and leaving many inflexible companies stagnant. One of the major trends is the need to adapt to technological advancements as well as maintaining the overall appearance and condition of the complexes.

Also we have noticed that with the demand for serviced apartments growing exponentially, an interesting phenomenon is becoming more and more prevalent in our industry, which has caught on since the success of the TAS Alliance and the other ‘global’ hybrids – businesses that operate their own units under the same name as their agency.

We believe that this is not new; it was how the original global programmes were won for the past 15 years. But as we all know, being an agent is not easy, and its challenges should never be underestimated. It is also important to note that Europe was the second-largest global region for serviced apartments, although the relative maturity of individual country markets varied considerably.

8. Our Target Market

We at Liberty World LLC hope to build and operate among several different investment and operating units, which is why it is nearly impossible or hard to characterize any specific tenant that will occupy the our apartment complex property. But we plan to enact strict tenant quality and credit review procedures to make sure that the revenues will not be interrupted by tenant default at Liberty World LLC.

Our competitive advantage

We at Liberty World LLC understand that the real estate is effectually one of the most free market oriented businesses in the country, competition cannot be accurately categorized. But we know that there will be a sizable amount of competition from both single owner investment firms to large construction companies that are looking to ripe from the unusually high real estate prices throughout the New York metropolitan area.

We at Liberty World LLC understand that there are very few apartment units that offer the same level of quality and technological amenities as Liberty World LLC properties, but we believe that we possess high regard for customer service; something that is not very common in this industry.

We at Liberty World LLC believe that it is important that our customer feels he/she is being treated with the utmost care and urgency. We will makes sure that all our staff and personnel go through a training program that teaches many of the skills needed for successful client relations and customer service.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

It is very crucial to note that the direct finance and purchase of apartment complex properties is our main business at Liberty World LLC. We believe that residential real estate will provide a continuous stream of rental income that we at Liberty World LLC will use for reinvestment and profit stability for our business. We have without delay sourced a 20 unit apartment complex that will be initial property acquired as a starting point.

We at Liberty World LLC plan to develop a complex economic Pricing Strategy that will determine the fair market rate of a property based on its capitalization rate in conjunction with the market values of residential property. Residential real estate is the least risky form of real estate investing because the service offered is a necessity.

Our main source of income at Liberty World LLC is acquiring apartment complex properties with the sole purpose of renting the properties to the general public. Liberty World LLC plan to generate profits from both the ongoing rental income. While generating capital appreciation from the long term holding of these properties. We hope that now the real estate market has hit come to its bottom, that the market will have a future growth rate of 5% to 6% per year.

10. Sales Forecast

We will like it to be known that the founders of Liberty World LLC will personally lease their properties and do not need to pay incentives to sales agents, and just like sales agents, the founders of Liberty World LLC are motivated to lease properties quickly- after all vacant properties do not generate revenue! Although that we at Liberty World LLC are motivated to get tenants in quickly they will not ‘rush’ at the expense of sacrificing quality.

We believe that if we at Liberty World LLC is unable to find a perspective tenant in a reasonable amount of time (approximately 30 days) then the cost of doing business are the advertising costs associated with placing classified ads with the local newspaper and Craigslist.

We at Liberty World LLC expect a gradual raise in the total number of units over the next year. We believe that as time goes on; the monthly per-unit rental price will slowly ascend, joined by the reduction in cost over time, producing an increased per-unit profit.

We believe that from our opening in January to June, we expect that all units will be completely rented out. In the summer months we expect fewer tenants, so we have planned on a rent lowering process to entice renters to stay. Also, we will only rent on yearly leases to make sure that all rented units remain filled year round.

With the estimated profits from the previous months the annex will be completed in September, adding 14 more units. Listed below is the summary of our sales projections:

  • First Year -: $150,000
  • Second Year -: $980,000
  • Third Year -: $3,000,000
  • Marketing Strategy and Sales strategy

We at Liberty World LLC understand perfectly that marketing in a highly competitive housing industry rests on the recognition of excellence, as well as a point of difference to display our units in an individualized light. We at Liberty World LLC plan to develop and provide a living environment of unmatched proportion. Our astounding service starts with the commitment to our prospective satisfaction and fulfilling their demands.

Our commitment to quality and comfort includes safety and 24-hour customer service. The aspect of our living developments that differentiate Liberty World LLC from all other real estate companies is our focus on giving and implementing the most advanced technological innovations on the market for our tenants throughout our business and operation. We plan to use the following strategies to market our business:

  • Introduce our business by sending introductory letters alongside our brochure to parents / household and key stake holders in Auckland
  • Print out fliers and business cards and strategically drop them in religious centres, libraries and public facilities.
  • Use friends and family to spread word about our company
  • Post information about our nursery school on bulletin boards in places like churches, maternity clinics, parks, libraries, and local coffee shops et al
  • Place a small or classified advertisement in the newspaper, or local publication about our nursery school
  • Leverage on referral networks such as agencies that will help match parents with toddlers under school age with our nursery school
  • Join relevant association or body that will enable you network and meet others in same industry.
  • Advertising online by using an advertising platform such as Google AdWords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
  • Advertise our pre – school in relevant educational magazines, newspapers, TV stations, and radio station.
  • Attend relevant educational expos, seminars, and business fairs et al
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied tenants

11. Publicity and Advertising Strategy

We at Liberty World LLC hope to focus on providing high-quality living in convenient locations with a wide customer base. We particularly understand that we need to remain at the upper echelon in the quality range when compared to competitors in the industry.

We also understand that we can only do this by organizing and implementing a sound publicity and advertising plan that will assume responsibility for the functionality and appearance of all our properties at Liberty World LLC. We plan to make use of the following strategies:

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around Auckland
  • Engage in road show from time to time in targeted neighbourhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations by calling them up and informing them of our services, and the advantage we over the others.
  • Passing general information via our social media handles like twitter, Facebook, Google hangouts etc.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company’s’ logo et al.

12. Our Pricing Strategy

Our pricing at Liberty World LLC will be at the top of what the market will bear. We believe that we are competing with large firms who have similar complexes. Our prices will be competitive with these larger firms while maintaining the high level of quality and expert management. It is very important to state Cleary that Liberty World LLC will utilize Competition Based Pricing – in which prices are based on the market.

We believe that Liberty World LLC thorough due diligence process will never buy the highest priced property or the lowest priced for that matter. Our Prices vary by unit from $440 to $1,200 a month. We plan to make sure we follow market pricing trends in order to maintain a competitive advantage in the huge industry.

  • Payment Options

We all at Liberty World LLC after our extensive research and thorough discussion understand efficiently that different customers prefer different payment options as it suits them but at different times and ways. We plan to make sure that we provide them with payment options that will make their transactions less stressful and very open.

Listed below are the payment options we at Liberty World LLC plan to make available to our customers;

  • Payment via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via POS

We have also chosen to partner with a known bank in the united states in order to give our customers the best they can ever get in the nursery school industry of the United States.

13. Startup Expenditure (Budget)

  • The Total Fee for incorporating the Business in Auckland: $750.
  • The budget for Liability insurance, permits and license: $25,000
  • The Amount needed to acquire a suitable Office facility with enough space in Auckland for 6 months (Re – Construction of the facility inclusive): $50,000.
  • The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $15,000
  • Starting inventory for Liberty World LLC – $500,000
  • The Cost of Launching our official Website: $600
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $10,000

From our detailed analysis above, and after considering everything possible and legal, we need approximately Six hundred and ten dollars ($610,000) to start up Liberty World LLC.

Generating Funding / Start-up Capital for Liberty World LLC

Felix Cruise and Agatha Melvin, the founders of Liberty World LLC have been interested in locating a means to supplement their income. When Agatha’s mother passed away earlier this year, she received approximately $300,000 in inheritance and she decided to use this windfall to purchase and manage investment income properties.

Together with Felix Cruise who’s savings was enough, they decided to continue education classes at their local community college and decided upon the subject property for their first purchase. They own the business solely and for now hope to raise and run the business themselves which is why the way of raising fund is subjected to just these few ways:

  • Raising part of the start – up capital from personal savings
  • Raising part of the start – up capital from family members and friends (soft loans and gifts et al)
  • Raising funds by renting out properties before business opening

14. Sustainability and Expansion Strategy

Our most important marketing strategy at Liberty World LLC is customer word of mouth. We believe that the only way to truly know the quality of our units is through experience; hence we must maintain the highest level of customer satisfaction.

We believe that rewards will be given to clients or customers that refer new clientele to Liberty World LLC. Liberty World LLC believes that the high level of quality we at Liberty World LLC will provide can attract a strong demand for our units.

We at Liberty World LLC plan to make use of early move-in bonus program. We plan to make sure that any individual that signs their lease before June 15th will receive a free month as well as two parking spaces. We believe that this will encourage people to try and beat the rush of people who move in later. We also believe that it will give the appearance of increased demand.

We believe that for people who desire high-quality living with all the technological amenities available, only we are Liberty World LLC real estate properties will be able to serve their needs and desires at an affordable price. Unlike most other property management companies, we at Liberty World LLC are very committed to guaranteeing customers full satisfaction, with 24-hour on-staff service, live answering service, and a website that takes care all complaints instantly.

We believe that sales in our business will be based upon providing customers with a living concept fitting of their needs. We hope to be in touch with the needs and desires of our prospective patrons in order to best attract a consistent flow of incoming residents in the industry.

Our sale program at Liberty World LLC will include sales awards for length of lease agreements, maintaining a full capacity status, and customer service awards for those who best exemplify Liberty World LLC commitment to customers.

We at Liberty World LLC hope to award existing customers for referring new customers to the company. We at Liberty World LLC depend on our alliance with Manny Construction to develop our housing units, as well as Leslie Architectural firm to assist in the layout and design of our units.

Checklist/Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Leasing, renovating and equipping our facility: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

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Large two story home for rent

  • Rental Property Business Plan

Article Index:

2.0 Company Description

  • 3.0 Daily Operations and Production

4.0 Market Analysis

5.0 marketing strategy and implementation, 6.0 organization and management, 7.0 financial plan, 1.0 executive summary.

Real Estate Ventures, Inc. is a newly formed S-Corporation wholly owned by Steve and Linda Rogers for purposes of purchasing and owing income producing real estate. Real Estate Ventures, Inc. fills the void in the local Franklin, Tennessee rental housing market by providing clean, well cared for rental homes to well qualified tenants. Neither the homes nor the ten\ants are chosen on a hasty basis, but rather on purposeful, planned and methodical basis. The property selection process is rigorous and based on long term investment standards and tenants are personally evaluated by the owners. Real Estate Ventures, Inc. believes the key to successful property management is to be committed for the long term in both the property and tenant selection process.

The owners of Real Estate Ventures, Inc. are lifelong residents of the thriving Franklin, Tennessee area, a suburb of Nashville. Steve Rogers, an entrepreneur has owned his own company, ProStar Paints for 15+ years. Linda Rogers is a math teacher at Franklin Elementary. Both owners have access to additional sources of revenue to supplement expenses associated with the investment property. In addition to their outside revenue, the Rogers received a $100,000 inherence when Linda’s mother passed away recently.

Real Estate Ventures, Inc. is purchasing their first investment property, a well maintained single family home located in the highly sought after Red Mill Estates subdivision. Real Estate Ventures, Inc. has a contract on the house and the sales price is $107,500. The property is in need of some repair and maintenance (primarily cosmetic). Real Estate Ventures, Inc. will contract the work to a well known contractor that is personally known by Real Estate Ventures, Inc. for 15years. Steve Rogers will paint the property. It is estimated the repairs will take one month to complete at a cost of approximately $10,000.

A tenant, known by the owners with excellent credit and references, has been located and is ready take occupancy the following month. She has provided a security deposit.

The owners of Real Estate Ventures, Inc. are requesting a $53,750 commercial real estate loan to purchase the investment property. The credit facility will be based on 15 year amortization and have a loan to value ratio of 50%. The following business plan will provide a history of Real Estate Ventures, Inc., its current and future plans, and its ability to repay this financial obligation.

1.1 Business Objectives

  • Invest in quality well cared for properties that are priced within the local market range
  • Locate only well qualified tenants, desiring to lease long term
  • Generate passive income

1.2 Mission Statement

Real Estate Ventures, Inc.’s goal is to invest in quality – both in its properties and in its tenants. One of the largest mistakes made by new real estate investors is in poor property selection. Even worse is their tenant selection process, often with little or no background and credit checks. At Real Estate Ventures, Inc., the owners are extremely devoted to their business and their commitment to the long term can be seen in their extreme dedication to both their properties and their meticulous selection process of finding long term tenants.

1.3 Guiding Principles

Real Estate Ventures, Inc. holds the following as its Guiding Principles.

  • Treat the investment as a business first and foremost Many real estate owners will fail to take their investment seriously and keep sloppy or minimal business records. Over time this lack of discipline can permeate into other aspects of the business resulting in a downward slide of the business.
  • Selective in tenant process Instead of accepting the first person in the door to accept the lease, Real Estate Ventures, Inc. will personally meet with each applicant for a personal interview. Real Estate Ventures, Inc. is seeking a long term lease with quality tenants. All applicants will be required to pass the credit and background check as well as provide the applicable deposits. References are a must and will always be verified.
  • Provide exemplary service to tenants The goal of Real Estate Ventures, Inc. is to achieve long term occupancy levels. If the tenant has a broken A/C unit, then, they’ll fix it – that same day! Period! The property will be clean, well maintained and professionally managed.

1.4 Keys to Success

Real Estate Ventures, Inc. is fully committed to make its rental property business a long term success with future plans for expansion. It is this dedication and drive which will set them apart from their local peers. The following are what Real Estate Ventures, Inc. believes are its keys to success:

  • Property management – The owners of Real Estate Ventures, Inc. will personally manage the rental property and not rely on an outside management team. This way, all repairs can be addressed immediately, rents will be collected in a timely manner and the accounting ledger will be kept current and up to date.
  • Invest in only sustainable, high quality investments – Real Estate Ventures, Inc. is not interested in ‘flipping’ properties. Prior to making any purchases, the properties are fully evaluated to determine positive cash flow and long term sustainability.

Real Estate Ventures, Inc., (“Real Estate Ventures, Inc.”), is a newly formed S-Corporation formed for purposes of managing the underlying real estate located in Franklin, Tennessee, a principal city in the Nashville Metropolitan Statistical Area (“MSA”). Real Estate Ventures, Inc. is jointly owned by Steve and Linda Rogers, husband and wife.

2.1 Ownership

Steve and Linda Rogers are lifelong residents of Franklin, Tennessee. Steve has an established business and has owned his paint business known as ProStar Paint for 15+ years. Linda Rogers, a graduate of Middle Tennessee State University, is a math teacher at Franklin Elementary School.

2.2 Legal Form

Real Estate Ventures, Inc. is an S-Corporation.

2.3 Start-Up Summary

Steve and Linda Rogers, the owners of Real Estate Ventures, Inc. have been interested in finding a means to supplement their income. When Linda’s mother passed away earlier this year, the couple received approximately $100,000 in inheritance and they decided to use this windfall to purchase and manage investment income properties. Together they attended several continuing education classes at their local community college and decided upon the subject property for their first purchase. The 1,356 SF house is located in the Red Mill Estates neighborhood. The house is in need of some cosmetic updates to bring the property to current rental market standards and is primarily comprised of new carpet, paint, and laminate tile.

The couple plans to subcontract the project and have build-out and completion within 30 days and the tenant taking occupancy thereafter.

Below is a detailed summary of the Construction Budget :

Rental Property Business Plan - Construction Budget

Steve Rogers personally knows the contractor, Ben Nelson, of Ben Nelson Construction, and has painted many houses for the contractor over the past 15 years. Mr. Nelson has approved the budget and believes that barring weather conditions, the project should be completed on schedule with minimal cost overruns. The contractor is reputable and is well known in the community for its integrity, finishing projects on time, and its quality of workmanship. Steve will do the painting himself. The estimated time to complete the renovation and rehabilitation is one month.

Real Estate Ventures, Inc. has located an approved tenant for the property as well. A teacher and acquaintance at Linda’s school has requested to occupy the unit. The single mother of two recently divorced and is currently living with a relative. The house is a wonderful opportunity for the teacher to launch a fresh start and the location is 5 minutes to the school where she teaches with Linda. The tenant has passed the credit and rigorous background checks and her references have all checked out. Real Estate Ventures, Inc. is holding her security deposit.

2.4 Location and Facilities

Real Estate Ventures, Inc. extensively researched the local market and found it met their key criterion. The Red Mill Estates neighborhood has lush landscaping, larger than average lots and is primarily owner occupied. The surrounding neighborhoods are middle class suburbs with five grocery stores within a 5 mile radius, various restaurants, and shopping malls 3 miles away near the easily accessible I-65. The property is located in the Franklin City Elementary School District.

The property is clean and well maintained by the original owner. Updates to the property will primarily be cosmetic to bring the property to current market standards.

3.0 Products

3.1 products/services descriptions.

Real Estate Ventures, Inc. provides clean, quality homes in growing markets to well qualified tenants.

The primary source of revenue is rental income. Supplemental income will include:

Forfeited Deposits Bounced Check fees (NSF) Late charges Damage and Cleaning Charges Application fees Pet Charges Lease Termination charges

3.2 Competitive Comparison

There are seven rental income properties within a 1 mile radius of the subject along with several multifamily apartment units. For comparison purposes, the multifamily units have been excluded from this comparison. Rents per square foot range from a high of $1.11 to a low of $0.83 per square foot (“PSF”). The average market rent PSF in the Franklin market is $1.01. The subject rent PSF is $0.98 and compares favorably with the market.

Following is a table outlining the local comparables:

Competitive Comparison for Rental Property Business

3.3 Product/Service Sourcing

3.4 inventory management, 3.5 warehousing and fulfillment, 3.6 future products/services.

Real Estate Ventures, Inc. has near term plans to purchase additional quality income producing properties sufficient to generate, passive income streams.

Franklin, Tennessee, located in Williamson County, is a Principal City in the in the Nashville Metropolitan Statistical Area (“MSA”) and is ranked 31 in the United States. According to the University Of Tennessee’s 2012 Economic Outlook, Williamson County is one of the fastest growing counties in the state, expanding by 44.7% over the prior year.

Health Spring, Community Health Systems, Healthways, Home Instead Senior Care, MedSolutions Inc, Magazines.com, the Provident Music Group, Renal Advantage Inc, World Christian Broadcasting and Nissan’s North American headquarters are based in Franklin.

There are over 1,600 businesses in the surrounding 3 mile radius of the subject. The majority of the local businesses are in the service category and comprise 40.1% of the local employment base followed by 20.8% in the retail trade.

Franklin vacancy levels were reported to be 6% compared to the industry average of 7.9%. SOURCE: Trulia, Bureau of Labor Statistics

4.1 Industry Analysis

The housing market recovery has remained true to the old real estate axiom of “location, location, location.” How your local market is faring today – and if it makes more sense to buy or rent, to sell now or to hold off if possible – is largely determined by unique, local factors and fundamentals. Timely and comprehensive local market information will be even more important in 2013 as buyers continue to seek bargains and sellers look to maximize returns. Source: Zillow Research

Rental Property Business Industry Analysis

4.1.1 Market Size

A recent survey of Franklin, Tennessee revealed there are currently 67 single family residences available for rent. The average monthly rental charge ranges from $2,202 monthly to $1,058 monthly. The middle tier monthly rent is $1,283 or $1,031,532 annualized.

Real Estate Ventures, Inc.’s portion of the $1 million market represents 1.51% of market share.

Rental Property Business Market Size

4.1.2 Industry Participants

The primary participants in the rental real estate market are other single family residences and apartments. However, other indirect competitors include: condos, mobile homes, trailers, garage apartments and duplexes. Sellers of homes that offer rent to own options pose yet another form of competition.

4.1.3 Main Competitors

Within a one mile radius of the subject are 10 apartment complexes and 7 single family residences available for rent. For comparison, this analysis will focus only on the single family residences available for rent.

1101 Gown Blvd 2 BDR / 2 BA $1,200 month / 1,107 SF This property competes closely with the subject. However, the subject is superior with its extra square footage and additional bedroom.

1102 Gown Blvd 3 BDR / 2 BA $1,350 month / 1,445 SF This property is most comparable to the subject. Comparable Number Two has 119 additional square feet are and is $0.05 lower in monthly rent.

700 Fountain Blvd 3 BDR / 2 BA $2,595 month / 2,328 SF This property has the largest square footage of the comparables and is located on acreage. It is also the demanding the highest monthly rental charge. Based on these factors Comparable Number 3 is an indirect competitor.

3104 Travis Road 3 BDR / 2 BA $1,995 month / 2,083 SF This property competes directly with the subject. With an additional 757 square feet, this property is priced $0.02 PSF below the subject and could appeal to the value renter. The downside to this property is its inferior location – which is across the street from a landfill. The property has been vacant for four months and it is rumored the owner will be dropping the asking rental price.

308 Hardy Street 3 BDR / 2 BA $1,125 month / 1,200 SF Comparable Number 5 is slightly older and smaller the subject. Built in 1980, the property is 126 feet smaller than the subject. The property is clean and well maintained and is considered a direct competitor with the subject.

1200 Main Street 4 BDR / 3 BA $1,800 month / 1,700 SF This property is larger than the subject by over 300 feet. Asking rent is higher than the subject as well and higher than the $1,100-$1,400 range Real Estate Ventures, Inc. is hoping to attract. This property has an additional bedroom. Based on these factors; Comparable Number 6 is considered an indirect competitor.

3225 Bolen Drive 3 BDR / 3 BA $1,750 month / 2,100 SF Comparable Number 7, like Comps 3 and 4 is substantially larger than the subject. The asking monthly rent of $1,750 is also above the range Real Estate Ventures, Inc. is targeting. The property has exceptional value with rents per square foot the lowest in the market at $0.83 and will appeal to the value renter. The property is clean and well maintained. Based on its larger square footage and higher asking monthly rent, Comparable Number 7 represents an indirect competitor.

4.1.4 Market Segments

The 1 mile radius surrounding the subject had a population of 7,199 at the 2010 Census and is expected to grow to 7,363 by the Year 2017. The majority of the homes are owner occupied with 1,950 housing units and a reported 793 renter occupied units from the 2010 Census. Rental units are expected to grow to 854 by the Year 2017. The median age at 2010 was 34. Source: BUSINESSDECISION.INFO

Residents within a 1 mile radius of the subject are comprised primarily of two market segment groups: In Style represents 52.7% of the market share and Crossroads with 35.4% of the market or 88.1% cumulative market. The In Style market is comprised primarily of residents that live in the suburbs but prefer the city lifestyle. These residents prefer townhomes to traditional single family homes and have a median household income of $182,665. Real Estate Ventures, Inc. is targeting the latter group, Crossroads, as their primary target customer. Following is a brief summary of their target occupant:

Crossroads neighborhoods are growing communities in small towns. Married couples with and without children and single parents are the primary household types in these areas. They have a median age of 32.2 years. This population is growing at 1.6% annually faster than the US population. The median household income is $43,799. Children are the focus of their lives. They drive domestic cars and trucks and handle the maintenance themselves. Source: ESRI.COM/Tapestry

Market Segments for Rental Property Business Plan

4.2 Market Tests

Prior to selecting the rental unit, Real Estate Ventures, Inc. placed an advertisement for rent with the online classifieds at Linda’s place of employment, Franklin Elementary. The response was overwhelming! Real Estate Ventures, Inc. had 14 candidates to choose from! The majority of these applicants were fellow teachers or friends of teachers. All applicants were families, both single income and dual income. Real Estate Ventures, Inc. had to inform the turned down applicants that the property was already leased.

Based on this market ‘test’ Real Estate Ventures, Inc. decided to put the “pedal to the metal” and make an offer on the property.

4.3 Target Market Segment Strategy

Real Estate Ventures, Inc. is targeting families with children – single family households or dual income households. The target tenant is young, under the age of 35 and is likely to have some additional financial obligations, such as student loan debt and car note debt that they want to pay off prior to considering home ownership. Many of the new teachers at Linda’s school fit the target profile and Real Estate Ventures, Inc. will continue to pursue this target group as tenants. The target rent is the $1,100-$1,400 range.

4.3.1 Market Needs

Given the option of raising a family in a traditional single family home compared to an apartment complex, Real Estate Ventures, Inc.’s target tenant prefers the former. The Red Mill Estates neighborhood and surrounding neighborhoods are growing residential neighborhoods making the location ideal for Real Estate Ventures, Inc.’s tenants. With limited direct comparables, the demand for single family residences available for rental is high in this market.

4.3.2 Market Trends

  • Homeownership make financial sense when the occupant is planning on staying 5+ years and has the cash flow cover the normal repair and maintenance costs. And as we leave the recession behind us over time tenants may vacate to pursue homeownership.
  • Renting still makes financial sense for Real Estate Ventures, Inc.’s targeted tenant who does not want the additional cost/time burden of property maintenance.

4.3.3 Market Growth

The local single family rental home market increased 1.4% over the prior year. Source: Zillow Rent Index

4.4 Positioning

Real Estate Ventures, Inc. will position itself as the rental property of choice when it comes to quality properties in solid neighborhoods, by actively staying current on local market conditions.

Real Estate Ventures, Inc. will own, operate, and lease clean, well maintained single family residences to well qualified tenants. Others often miss the mark by investing in low quality properties which will not provide sufficient ROI (return on investment). Additionally other landlords often fall short in responding to tenants needs for repairs. When a tenant calls requesting repairs to say a leaky faucet, Real Estate Ventures, Inc. will have a repairman on premises that same day and more than likely one of the owners will personally make the repair. What will set Real Estate Ventures, Inc. apart from other property managers will be its unique ability to bring quality properties and tenants together. The following sections address the various tactics that will contribute to this effort.

5.1 SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities and threats. A SWOT analysis is a method for strategic planning that evaluates these four elements as they relate to Real Estate Ventures, Inc.’s business objectives. The following section helps demonstrate Real Estate Ventures, Inc.’s marketing strategy:

5.1.1 Strengths

  • The rental property is well located in a growing neighborhood with easy access to neighborhood schools, shopping and restaurants. Located less than 5 minutes from I-65, the commute to Nashville is less than 20 minutes.
  • Real Estate Ventures, Inc. has an approved tenant in place with a security deposit. The tenant has excellent credit and payment history. The tenant is known by Real Estate Ventures, Inc. and works as a teacher at the same school as Linda Rogers.
  • Upgrades to the property will be made by a reputable contractor with a 15 year history with the owners of Real Estate Ventures, Inc.. The owners of Real Estate Ventures, Inc. will paint the property themselves which will further reduce expenses.
  • Real Estate Ventures, Inc. will come out of pocket in excess of $67,000 toward the house purchase and capital improvements resulting a low, loan to value (LTV) ratio of 50%.
  • The owners of Real Estate Ventures, Inc. have ‘day jobs’ and thus have additional income sources and savings to draw from to support business operations.

5.1.2 Weaknesses

  • New entrants into real estate property management, Real Estate Ventures, Inc. has limited experience owning and managing investment income properties.

5.1.3 Opportunities

  • Franklin has low vacancy levels at 6% compared to the national average of 7.9%.
  • The property is located in a strong growing community and the fastest growing county in the state.
  • Real Estate Ventures, Inc. has an opportunity to participate in a $1 million local real estate rental market.

5.1.4 Threats

  • Investment real estate is economically tied – changes in unemployment, rent spikes and changes in the economy could adversely impact demand for rental units.
  • Declination in the local neighborhood could impact attractiveness of rents
  • Cost overruns in the construction budget and failure to complete upgrades in time could impact Real Estate Ventures, Inc.’s cash flow.

5.2 Strategy Pyramid

Real Estate Ventures, Inc. will only lease solid, clean, well maintained investment properties that generate positive cash flow.

In order to meet these objectives, Real Estate Ventures, Inc. will not make the mistakes many new landlords make and perform thorough due diligence prior to purchasing any property; All perspective properties must meet the following requirements:

  • Property must be clean and well maintained
  • Property must be a growing community with low vacancy rates
  • Rents will be priced within market range – typically between the $1,100-$1,400 range
  • Property must generate positive passive income
  • All tenants will be required to: Pass background and credit checks; Provide verifiable references
  • Provide non-refundable application fee to cover the costs associated with these checks.
  • All tenants will be required to provide a security deposit.
  • Tenants will be required to make payments via EFT which will further ensure payments will be made as agreed and on time.

Real Estate Ventures, Inc. will strive to be a superlative landlord as well – by responding within one hour to any tenant issues regarding repairs and maintenance during normal business hours of operation. Weekend and evening calls will be answered the following business day unless it is a life threatening emergency (such as the smell of gas, water main breaks) in which case the owners will be paged immediately and an emergency response service will be sent.

On a monthly basis, Real Estate Ventures, Inc. will change and replace air filters and monitor smoke and radon detectors.

5.3 Unique Selling Proposition (USP)

The owners of Real Estate Ventures, Inc. love what they do! And it shows in from the quality of the properties they invest in to the caliber of tenants they lease to. They thoroughly review the property and analyze the real estate market. Real Estate Ventures, Inc. will continually monitor and evaluate the local market trends. They are in this for the long term!

5.4 Competitive Edge

Real Estate Ventures, Inc. utilizes a thorough due diligence process prior to purchasing and investing in any property. By doing their homework, Real Estate Ventures, Inc. can competitively price their rents – often at or below market. Thoroughly knowing their market gives Real Estate Ventures, Inc. the competitive edge over their competitors. Further, Steve’s background in painting and his extensive connections in the construction field in the local Franklin market, gives Real Estate Ventures, Inc. the competitive edge when in it comes to knowing the quality and caliber of the local contractors. Many competitors will fall short and subcontract often to the lowest bidder with unknown track records. If a major tenant repair is required, Real Estate Ventures, Inc. will be prepared and have the ability to select the best contractor at a fair price. This in turn will keep expenses down and profit margins and return on investment on target.

5.5 Marketing Strategy and Positioning

Real Estate Ventures, Inc.’s marketing strategy incorporates a Focus Strategy – that is, it targets a specific target market. Real Estate Ventures, Inc. concentrates their marketing efforts on attracting solid, credit worthy tenants that are motivated to live in growing, thriving comminutes.

5.5.1 Positioning Statement

Real Estate Ventures, Inc. is a high quality real estate investment corporation. Real Estate Ventures, Inc. carefully and methodically selects its rental properties in growing neighborhoods, with low vacancy rates. The properties are clean, well maintained and provide positive cash flow. In keeping with their its high quality standards, Real Estate Ventures, Inc.’s tenants, reflect these attributes as well and have exceptional credit scores, timely rental payment history and a strong desire to live long term with their families in a solid community. Real Estate Ventures, Inc. is committed to their properties for the long term – they do not foster a “here today gone tomorrow” mentality. Above all Real Estate Ventures, Inc.’s owners love what they do and are committed to the company for the long term.

5.5.2 Pricing Strategy

Real Estate Ventures, Inc. utilizes Competition Based Pricing – in which prices are based on the market. The company’s thorough due diligence process assures that they never buy the highest priced property or the lowest priced for that matter.

5.5.3 Promotion and Advertising Strategy

Real Estate Ventures, Inc. will primarily rely on advertising in the Franklin Elementary School Online Classified Ads and Word of Mouth advertising.

As properties become available, Real Estate Ventures, Inc. will post signage in front of the property. As a last resort, Real Estate Ventures, Inc. will post classified ads with the local newspaper and Craigslist.

5.5.4 Website

Real Estate Ventures, Inc.’s website features properties available to rent, the business phone number to contact for information regarding renting or who to contact for repairs. Additionally the website will have links to complete an online application and links to key articles for tenants such as the importance of obtaining sufficient renters insurance for example.

In the event that a property is available, the site will feature photos of the property along with detailed description of the property, amenities, details of the surrounding neighborhood and any concessions that are currently available.

5.5.5 Marketing Programs

Real Estate Ventures, Inc. is uniquely sized to both personally own and manage its investment properties. Through their extensive contacts in the Franklin area, Real Estate Ventures, Inc. hopes to rely on Word of Mouth advertising and not be forced to allocate a large portion of their budget to advertising costs. However, in the event that a property remains vacant for 30+ days, Real Estate Ventures, Inc. has a policy in place to purchase classified advertising space in both the local newspaper and on Craigslist.

5.6 Sales Strategy

Real Estate Ventures, Inc. will meet with prospects right on site. The prospects will be greeted and treated with the utmost professionalism in a relaxed and respectful environment. The first meeting is an opportunity for the owners of Real Estate Ventures, Inc. to decide on leasing to the prospective tenant. If the prospect seems disagreeable, unpleasant or makes unrealistic requests, Real Estate Ventures, Inc. will not lease the property. If however the prospect is professional, and has reasonable requests, then this meeting will be considered along with the credit report and background check in making a decision to lease.

5.6.1 Sales Forecast

The following table represents the estimated sales from the rental unit the initial three years of operations. The analysis assumes 100% leased and no escalations in rent the initial two years.

Rental Property Business Plan - Annual Sales Forecast.

Table 5.6.1 Annual Sales Forecast

5.6.2 Sales Programs

The owners of Real Estate Ventures, Inc. personally lease their properties and do not need to pay incentives to sales agents. However, just like sales agents, the owners of Real Estate Ventures, Inc. are motivated to lease properties quickly- after all vacant properties do not generate revenue! Although the owners of Real Estate Ventures, Inc. are motivated to get tenants in quickly they will not ‘rush’ at the expense of sacrificing quality. If Real Estate Ventures, Inc. is unable to find a perspective tenant in a reasonable amount of time (approximately 30 days) then the cost of doing business are the advertising costs associated with placing classified ads with the local newspaper and Craigslist.

Clean title and zoning, will be instrumental in purchasing investment real estate. The title search and tax record search must confirm this prior to Real Estate Ventures, Inc. purchasing any property. The title search must be free of liens.

All maintenance and repairs will be performed by bonded and licensed contractors that are in good standing with the state.

5.8 Milestones

Following are the Milestones Real Estate Ventures, Inc. believes will allow them to meet their objectives.

Milestones for Rental Property Business Plan

Table 5.8 Milestones

5.9 Exit Strategy

In the event the rental unit remains vacant for an extended period of time or in the event that extreme repairs and depletes all cash reserves, the secondary recourse will be to the owners. After the owners have depleted their personal reserves, the property will be sold. Proceeds will be used to satisfy obligations to creditors and any surplus will be returned to the owners.

The following section highlights ownership and future staffing expectations of Real Estate Ventures, Inc.:

6.1 Organizational Structure

Both Linda and Steve Rogers will own and manage the subject real estate. Steve Rogers will perform routine maintenance requirements and repairs. Linda Rogers will manage the daily bookkeeping requirements. She will submit payments to vendors such as trash service and recycling service, and forward the required information to Real Estate Ventures, Inc.’s certified public accountant for preparation of the annual income taxes.

6.2 Management Team

Steve Rogers will oversee the day to day maintenance of the rental unit. On a monthly basis he will replace air filters, inspect the grounds, and make notations of the overall physical condition of the property. The tenant will be put on notice for example if the yard needs to be mowed or weeds appear to be an issue. The tenant will have sufficient time to remedy the notice and will be fined daily until the issue has been resolved.

Steve has successfully owned and operated his painting business for 15+ years and is in the neighborhood on a daily basis. He will drive by the property frequently for visual inspections of the property. He is readily available in the event the tenant has any repair needs. Steve is also the author of this rental property business plan.

Linda Rogers will oversee the day to day bookkeeping needs for the rental property.

All tenants will be required to agree to EFT (electronic funds transfer) for monthly payments – which should minimize the need to collect rents.

6.3 Management Team Gaps

Real Estate Ventures, Inc. does not have an accountant or attorney on its staff. Income tax preparation and consulting services will be provided by the owner’s long term personal public accountant. Real Estate Ventures, Inc. will rely on their title company to verify clear title.

6.4 Personnel Plan

Steve and Linda Rogers will own and operate Real Estate Ventures, Inc. but draw no salary; both owners have outside incomes and will not draw salaries from the properties.

Table 6.4 Personnel Plan

Steve and Linda Rogers, owners and operators

6.5 Board of Directors

The following financial plan covers the following:

  • Required Cost of Start-Up
  • Profit and Loss
  • Balance Sheet
  • Financial Ratios

7.1 Important Assumptions

Construction Budget Real Estate Ventures, Inc. estimates a 1 month completion. Work will be performed by a contractor that is well known by the owners. The contractor is bonded, licensed and in good standing with the state.

Source of Funds The owners of Real Estate Ventures, Inc. received approximately $100,000 in inheritance and have access to liquidity to fund start up costs and meet operating shortfalls. However, they plan to invest a portion of these proceeds into additional rental income properties. Additional source of funds comes from both owners ‘day jobs’ – Steve Rogers owns his own house painting business and Linda Rogers is a math teacher at Franklin Elementary.

Profit and Loss Vacancy levels in Franklin are a low 6% and is substantially lower than the national average of 7.9%. The analysis assumes 100% occupancy over the 3 years reviewed.

7.2 Start-Up Costs

The following table represents start up costs.

Start-up Costs for Rental Property Business.

Table 7.2 Start-Up Costs

7.3 Source and Use of Funds

The owners of Real Estate Ventures, Inc. received approximately $100,000 in inheritance and have access to liquidity to fund start up costs and meet operating shortfalls. However, they plan to invest a portion of these proceeds into additional rental income properties. Additional source of funds comes from both owners ‘day jobs’ – Steve Rogers owns his own house painting business and Linda Rogers is an elementary school math teacher at Franklin Elementary. The following table shows the proposed Source and Use of Funds:

Rental Property Business Plan Source and Use of Funds

Table 7.3 Source and Use of Funds

7.4 Break-Even Analysis

The rental income property is expected to generate $1,300 in monthly rent or $15,600 annually. Break even rents required are $14,020 or approximately 10.78 months of revenue. The following chart depicts break-even analysis:

Break-Even Analysis for Rental Property Business

Table 7.4 Break-Even Analysis

7.5 Projections

7.5.1 projected profit and loss.

The pro forma profit and loss is based on the initial 3 years associated with the subject property.

Rental Property Business Plan Pro Forma Profit and Loss

Table 7.5.1 Pro Forma Profit and Loss

7.5.2 Projected Cash Flow

The statement of cash flow shows the incoming and outgoing cash of the business.

Rental Property Business Plan Pro Forma Cash Flow

Table 7.5.2 Pro Forma Cash Flow

7.5.3 Projected Balance Sheet

Rental Property Business Plan Pro Forma Balance Sheet

Table 7.5.3 Pro Forma Balance Sheet

7.6 Business Ratios

The business ratios are based on NAICS code 531110. The ratios demonstrate that Real Estate Ventures, Inc. is well capitalized, has a low leverage position and has good liquidity. Real Estate Ventures, Inc. compares more favorably to its industry peers primarily due to the owner’s injection in equity.

Rental Property Business Plan Ratio Analysis

Table 7.6 Ratio Analysis

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If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a Apartment business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

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Special Requirements and Needs

You are not ready to start your business until you have considered the special requirements of your proposed new enterprise. For instance, what laws and regulations will affect you? To what taxes will your business be subject? How many kinds and how much insurance should you carry? Must your proposed business meet any special licensing or zoning requirements?

Laws and Regulations

The more common types of laws and regulations are reviewed briefly here but this section is not intended to substitute for legal advice. The services of a competent attorney when you require legal assistance is a business expense which will pay for itself.

Licensing controls directly affect many small businesses. The degree of regulation will vary, depending upon the type and location of the enterprise. If your operations are intrastate you will be concerned primarily with State and local rather than Federal licensing. Businesses frequently subject to State or local control are retail food establishments, drinking places, barber shops, beauty shops, plumbing firms and taxi companies. These are primarily service businesses, subject to regulations for the protection of public health and morals.

Retail stores, devoted exclusively to handling merchandise, may not be required to have a license but are subject to regulations dealing with fire, safety, and zoning restrictions.

Most licenses require payments of fees and are usually issued on an annual basis. Ordinarily, as a prerequisite to the issuance of a license, a written application is required. State, municipal and county authorities should be contacted for complete information regarding licensing.

Regulations for Consumer Protection

In addition to the licenses referred to above, laws and regulations are also designed for consumer protection. Some may directly affect your business practices.

For example, the Consumer Credit Protection Act became the law of the land on July 1,1969. This is commonly known as the "Truth-in-Lending Act". If you extend credit to your customers, you must make a meaningful disclosure of credit terms in prescribed standard terminology so consumers may compare more readily the various credit terms available to them.

"Truth in Fabrics" legislation also has been enacted for consumer protection. This legislation requires informative labeling and advertising of textile fiber products. If you sell or advertise textile products either as a retailer or wholesaler, you share the manufacturers' responsibility for seeing that they are properly labeled and advertised for fiber content. If you advertise wearing apparel or household fabric products in newspapers having interstate circulation or offer for sale cloth items previously shipped in interstate commerce, the Federal legislation applies to you whether you actually market goods across state lines or not. This means the vast majority of retailers handling textiles have definite responsibilities under labeling law.

Other laws are designed to protect the consumer directly, such as the Food, Drug and Cosmetic Act and the Flammable Fabric Act. The consumer benefits too from laws which provide freedom of competition as discussed below.

Laws Protecting the Environment

In recent years, concern about protecting the environment has produced regulations to decrease pollution to air, water, and other parts of the environment. Determine what pollution laws and regulations, if any, apply to your prospective business. Good starting points for this check are the trade association for business or your local Chamber of Commerce.

Laws Encouraging Competition

Some business practices are prohibited or restricted by legislation to encourage competition. Federal laws govern interstate commerce, while State legislation regulates intrastate transactions. The broad body of Federal legislation encouraging free private enterprise includes the Sherman, Clayton, and Federal Trade Commission Acts. Comparable State laws have also been passed. The purpose of these laws is to encourage competition by prohibiting or restricting certain types of business activities such as: contracts, combinations, and conspiracies in restraint of trade; price discrimination between purchasers of commodities of like grade and quality; false advertising, disparagement of competitors and misrepresentation.

From time to time these statutes are amended, and new interpretations are made by the courts. Your lawyer, Chamber of Commerce or business association can tell you how such laws or proposed laws may affect you.

Labor Relations

Federal and State employer-employee relations legislation deals with settlement of labor disputes; wages, hours and working conditions; fair-employment practices; and economic security.

The National Labor Relations Act, the Taft-Hartley Act and the Labor Management Reporting and Disclosure Act are three major Federal acts dealing with settlement of labor disputes. They guarantee the right of employees engaged in interstate commerce to organize and bargain collectively with their employers, or to refrain from such activities. States also have enacted laws to uphold collective bargaining and to define unfair labor practices.

Fair Labor Standards

Wages, hours and working conditions are regulated by the Fair Labor Standards Act. The act provides for minimum wages, maximum hours, overtime pay, equal pay, recordkeeping and child labor limitations. In addition to this Act the Walsh-Healey Public Contracts Act, the Davis-Bacon Act, and other related acts establish wages, hours, and working conditions applicable to Government contractors. Whether your employees will be covered depends on your individual situation. Obtain specific information from your nearest office of the Wage, Hour and Public Contracts Division, Department of Labor.

Be aware also, of the Occupational Safety and Health Act (OSHA) of 1970. This law makes each employer responsible for furnishing employees places of employment free from recognized hazards causing, or likely to cause, death or serious physical harm. The employer must comply with safety and health standards promulgated under the Act. It is every employee's duty to comply with these safety and health standards and all rules, regulations, and orders issued pursuant to the Act which are applicable to their own actions and conduct. Specific information can be obtained from your nearest office of the Occupational Safety and Health Administration.

Fair Employment Practices

Fair employment practices are established by the Federal Civil Rights Act of 1964 which makes it unlawful to discriminate on the basis of race, religion, age, or sex as a condition of employment. Many states have enacted fair employment practice laws. As a small business owner soliciting and selecting employees, you must abide by the standards established by such laws.

Say that you are the sort who is starting new small business. You Have given focus to the overall opportunities for success, and have chosen the new company you wish to establish. What practical issues will you face in establishing your business? How Much cash will you need for starting new small business? Where can you get it? What form of business organization will you have? Where should you locate the business? (start business tips to follow along ) The first question you need to reply is: How much money will I need? But this question can not be answered until several other questions are answered and several decisions are made. To decide how much money is needed to start a company, enter all Of your potential income and all your planned expenses onto a job sheet or form. Even though you may feel that This Type of preparation is more than You need to start a simple small business it's beneficial to begin with this approach to management which puts down figures in black and white. You will discover the exact same approach valuable in an established business. First, estimate your sales quantity. This will depend on the overall Quantity of business in the region, the number and ability of opponents now sharing that company, and your own capability to compete for the customer's dollar. Obtain assistance in making your sales estimate from wholesalers, trade associations, your banker, and other business-people. Several company and statistical publications could be useful in making sales volume quotes. In reaching your final estimate of earnings don't be over-enthusiastic. A new company generally grows slowly at the beginning. Should you overestimate sales you are most likely to invest too much in gear and first inventory, and devote yourself to thicker operating expenses compared to your actual sales volume will warrant. Since you're just starting up you might have no sales for the first few months. At any rate you can expect your first few months to be quite low. You must also determine what proportion of your sales will be cash And what percentage will be sold on credit. If you estimate that a particular part of the earnings are going to be on charge then you have to figure whenever you are going to have the money for these earnings. 1 month? 2 months? More? Never? Next, in our guide to starting new small business, estimate how Much cash will be paid out. Bear in mind that in starting a business you may be purchasing equipment, paying fees and licenses, which makes deposits on lease, utilities and so forth, several months until you open the door. A few of these expenses are easy to estimate. In case you have decided to lease a building (more about this later) then you know what your deposits will be and how much you will have to pay out each month. You can probably get the cost of fees, licenses and utility deposits with a few telephone calls. Other expense figures may take a little more work for you. 1 way Is to obtain typical operating ratios for the type of company in which you're interested. Among the sources for such ratios include Dun & Bradstreet, Inc., trade associations, publishers of trade magazines, specialized accounting firms, industrial companies, and colleges and universities. The typical ratios for your type of company multiplied by your projected sales volume will serve as bench marks for estimating the several items of expenditure. But do not rely solely on this method for estimating each cost item. Verify and change these quotes through investigation and quotes in the specific market area in which you plan to operate. Don't forget to pay yourself also. You Might Need cash to live on if You have to quit your job. If your partner is working and can encourage the household for a while you might not need to withdraw cash from the business. The longer you can go without taking money out, the quicker you'll develop a strong cash position. Now you've estimated your cash receipts and expenditures, write down the quantity of cash you'll put into the company to begin. This goes online 1 at the example below. Next, add lines 1 and 2 for your first month to get line 3. Then add up all of the expenses to get 5. Subtract line 5 from line 3 to get line 6. This money at the end of month then goes to line 1 to the beginning of the next month, and so on. Should you continue this for the Whole year, very shortly you will find You have negative amounts or a negative cash flow. About this time you'll also understand that you should be operating on this form with a pencil which has a fantastic eraser. In this overly-simplified illustration, you see that by the end of June you are minus $200 in money. Two solutions can be tried - reduce your purchases in June by $200 or begin with $200 more. You may not be able to reduce expenses (they will likely go up as your business starts). That means you will have to put in $200 more to begin with. If all you have is $4000 then the additional $200 you need is funding you must get from somewhere else. Do not be fooled by this simple illustration. Many small businesses Start with the 200, and attempt to get the $4000 from somewhere else. Since a Major cause of failure in the first phases of a business is Under-capitalization, be very careful in your planning at this point. You can Almost always plan on some unexpected expenses and a few delays in expected income.

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Here is a free business plan sample for a fruit and vegetable store.

fruit and vegetable market profitability

Have you ever envisioned owning a bustling fruit and vegetable market that serves as a cornerstone of health in your community? Wondering where to start?

Look no further, as we're about to guide you through a comprehensive business plan tailored for a fruit and vegetable market.

Creating a solid business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to turn your fresh produce venture into a thriving business.

To jumpstart your planning process with ease and precision, feel free to utilize our fruit and vegetable market business plan template. Our team of experts is also on standby to provide a free review and fine-tuning of your plan.

business plan produce market

How to draft a great business plan for your fruit and vegetable store?

A good business plan for a fruit and vegetable market must cater to the unique aspects of this type of retail business.

Initially, it's crucial to provide a comprehensive overview of the market landscape. This includes up-to-date statistics and an exploration of emerging trends within the industry, similar to what we've incorporated in our fruit and vegetable market business plan template .

Your business plan should articulate your vision clearly. Define your target demographic (such as local residents, restaurants, or health-conscious consumers) and establish your market's distinctive features (like offering organic produce, exotic fruits, or locally-sourced vegetables).

Market analysis is the next critical component. This requires a thorough examination of local competitors, market dynamics, and consumer buying patterns.

For a fruit and vegetable market, it's imperative to detail the range of products you intend to sell. Describe your selection of fruits, vegetables, herbs, and any additional items you plan to offer, and discuss how these choices align with the preferences and needs of your customer base.

The operational plan is equally important. It should outline the location of your market, the layout of the retail space, your supply chain for fresh produce, and inventory management practices.

Given the nature of a fruit and vegetable market, it is vital to highlight the freshness and quality of your produce, your relationships with growers and suppliers, and adherence to health and safety standards.

Then, delve into your marketing and sales strategies. How do you plan to attract and keep customers coming back? Consider your approach to promotions, customer loyalty programs, and potential value-added services (like home delivery or a juice bar).

Incorporating digital strategies, such as an online ordering system or a robust social media presence, is also crucial in the modern marketplace.

The financial section is another cornerstone of your business plan. It should encompass the initial investment, projected sales, operating expenses, and the point at which you expect to break even.

With a fruit and vegetable market, managing waste and understanding the shelf life of products are critical, so precise planning and knowledge of your financials are essential. For assistance, consider using our financial forecast for a fruit and vegetable market .

Compared to other business plans, a fruit and vegetable market plan must pay closer attention to the perishability of inventory, the importance of a robust supply chain, and the potential for seasonal fluctuations.

A well-crafted business plan not only helps you to define your strategies and vision but also plays a pivotal role in attracting investors or securing loans.

Lenders and investors are keen on a solid market analysis, realistic financial projections, and a comprehensive understanding of the day-to-day operations of a fruit and vegetable market.

By presenting a thorough and substantiated plan, you showcase your dedication and readiness for the success of your venture.

To achieve these goals while saving time, you are welcome to fill out our fruit and vegetable market business plan template .

business plan fruit and vegetable store

A free example of business plan for a fruit and vegetable store

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a fruit and vegetable market .

Here, we will follow the same structure as in our business plan template.

business plan fruit and vegetable store

Market Opportunity

Market data and figures.

The fruit and vegetable market is an essential and robust component of the global food industry.

Recent estimates value the global fruit and vegetable trade at over 1 trillion dollars, with expectations for continued growth as consumers seek healthier eating options. In the United States, the fruit and vegetable industry contributes significantly to the economy, with thousands of markets and stores providing a wide range of produce to meet consumer demand.

These statistics underscore the critical role that fruit and vegetable markets play in not only providing nutritious food options but also in supporting local agriculture and economies.

Current trends in the fruit and vegetable industry indicate a shift towards organic and locally sourced produce, as consumers become more health-conscious and environmentally aware.

There is an increasing demand for organic fruits and vegetables, driven by the perception of better quality and concerns about pesticides and other chemicals. The local food movement is also gaining momentum, with consumers showing a preference for produce that is grown locally to support community farmers and reduce carbon emissions associated with transportation.

Technological advancements are influencing the industry as well, with innovations in vertical farming and hydroponics allowing for more sustainable and space-efficient growing methods.

Online grocery shopping and delivery services are expanding, making it easier for consumers to access fresh produce directly from their homes.

Additionally, the push for transparency in food sourcing continues to grow, with consumers wanting to know more about where their food comes from and how it is grown.

These trends are shaping the future of the fruit and vegetable market, as businesses strive to meet the evolving preferences and values of modern consumers.

Success Factors

Several key factors contribute to the success of a fruit and vegetable market.

Quality and freshness of produce are paramount. Markets that offer a wide variety of fresh, high-quality fruits and vegetables are more likely to build and maintain a dedicated customer base.

Diversity in product offerings, including exotic or hard-to-find produce, can differentiate a market from its competitors.

Location is also vital, as markets that are easily accessible to consumers will naturally attract more foot traffic.

Customer service is another important aspect, with knowledgeable and friendly staff enhancing the shopping experience and encouraging repeat visits.

Effective cost management and the ability to adapt to changing consumer trends, such as the demand for organic and locally grown produce, are crucial for the long-term viability of a fruit and vegetable market.

The Project

Project presentation.

Our fruit and vegetable market project is designed to cater to the increasing consumer demand for fresh, organic, and locally-sourced produce. Situated in a community-focused neighborhood, our market will offer a diverse selection of fruits and vegetables, emphasizing seasonal and organic options. We will partner with local farmers and suppliers to ensure that our customers have access to the freshest produce available, supporting sustainable agricultural practices and reducing our carbon footprint.

We aim to provide not just produce, but a holistic healthy eating experience by offering a range of complementary products such as herbs, spices, and artisanal condiments. Our market will be a hub for health-conscious consumers and those interested in cooking with the finest ingredients.

Our fruit and vegetable market is set to become a cornerstone in the community, promoting healthier lifestyles and fostering connections between local producers and consumers.

Value Proposition

The value proposition of our fruit and vegetable market lies in our commitment to providing the community with the highest quality fresh produce. We understand the importance of nutrition and the role that fruits and vegetables play in maintaining a healthy diet.

Our market will offer a unique shopping experience where customers can enjoy a wide variety of produce, learn about the benefits of incorporating more fruits and vegetables into their diets, and discover new and exotic varieties. We are dedicated to creating a welcoming environment where everyone can find something to enrich their meals and support their well-being.

By focusing on local and organic sourcing, we also contribute to the sustainability of our food systems and the prosperity of local farmers, aligning our business with the values of environmental stewardship and community support.

Project Owner

The project owner is an individual with a profound passion for healthy living and community engagement. With a background in agricultural studies and experience in the food retail industry, they are well-equipped to establish a market that prioritizes quality and freshness.

They bring a wealth of knowledge about the seasonality and sourcing of produce, and are committed to creating a marketplace that reflects the diversity and richness of nature's offerings. Their dedication to health, nutrition, and sustainability drives them to build a market that not only sells fruits and vegetables but also educates and inspires the community to embrace a healthier, more sustainable lifestyle.

Their vision is to create a space where the joy of fresh, wholesome food is accessible to all, and where the market serves as a vibrant gathering place for people to connect with their food and each other.

The Market Study

Market segments.

The market segments for this fruit and vegetable market are diverse and cater to a wide range of consumers.

Firstly, there are health-conscious individuals who prioritize fresh, organic produce in their diets for wellness and nutritional benefits.

Secondly, the market serves customers who are looking for locally-sourced and seasonal produce to support community farmers and reduce their carbon footprint.

Additionally, the market attracts individuals with specific dietary needs, such as vegans, vegetarians, and those with food sensitivities who require a variety of fresh produce options.

Culinary professionals, including chefs and caterers, represent another segment, seeking high-quality ingredients to enhance their dishes.

SWOT Analysis

A SWOT analysis of the fruit and vegetable market project highlights several key factors.

Strengths include a strong focus on fresh, high-quality produce, relationships with local farmers, and a commitment to sustainability and eco-friendly practices.

Weaknesses might involve the perishable nature of inventory, the need for constant supply chain management, and potential seasonal fluctuations in product availability.

Opportunities exist in expanding the market's reach through online sales and delivery services, as well as in educating consumers about the benefits of eating fresh and local produce.

Threats could include competition from larger grocery chains with more buying power, adverse weather affecting crop yields, and potential economic downturns reducing consumer spending on premium produce.

Competitor Analysis

Competitor analysis in the fruit and vegetable market sector indicates a varied landscape.

Direct competitors include other local markets, organic food stores, and large supermarkets with extensive produce sections.

These competitors vie for customers who value convenience, variety, and price.

Potential competitive advantages for our market include superior product freshness, strong community ties, exceptional customer service, and a focus on sustainable and ethical sourcing.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a niche and ensuring customer loyalty.

Competitive Advantages

Our fruit and vegetable market's dedication to offering the freshest and highest quality produce sets us apart from the competition.

We provide a wide array of fruits and vegetables, including rare and exotic items, to cater to the diverse tastes and needs of our customers.

Our commitment to sustainability, through supporting local farmers and minimizing waste, resonates with environmentally conscious consumers.

We also emphasize transparency and education about the source and benefits of our produce, fostering a trusting relationship with our clientele.

You can also read our articles about: - how to open a fruit and vegetable store: a complete guide - the customer segments of a fruit and vegetable store - the competition study for a fruit and vegetable store

The Strategy

Development plan.

Our three-year development plan for the fresh fruit and vegetable market is designed to promote healthy living within the community.

In the first year, our goal is to establish a strong local presence by sourcing a wide variety of high-quality, seasonal produce and building relationships with local farmers and suppliers.

The second year will focus on expanding our reach by setting up additional market locations and possibly introducing mobile market services to access a broader customer base.

In the third year, we plan to diversify our offerings by including organic and exotic fruits and vegetables, as well as implementing educational programs on nutrition and sustainable agriculture.

Throughout this period, we will be committed to sustainability, community engagement, and providing exceptional service to ensure we become a staple in our customers' healthy lifestyles.

Business Model Canvas

The Business Model Canvas for our fruit and vegetable market targets health-conscious consumers and those looking for fresh, local produce.

Our value proposition is centered on offering the freshest, high-quality fruits and vegetables, with a focus on local and organic options, and providing exceptional customer service.

We will sell our products through our physical market locations and consider an online ordering system for customer convenience, utilizing our key resources such as our relationships with local farmers and our knowledgeable staff.

Key activities include sourcing and curating produce, maintaining quality control, and engaging with the community.

Our revenue streams will be generated from the sales of produce, while our costs will be associated with procurement, operations, and marketing efforts.

Access a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on community engagement and education.

We aim to highlight the health benefits of fresh produce and the environmental advantages of buying locally. Our approach includes community events, cooking demonstrations, and partnerships with local health and wellness organizations.

We will also leverage social media to showcase our daily offerings, share tips on healthy eating, and feature stories from our partner farmers.

Additionally, we plan to offer loyalty programs and seasonal promotions to encourage repeat business and attract new customers.

Risk Policy

The risk policy for our fruit and vegetable market focuses on mitigating risks associated with perishable goods, supply chain management, and market fluctuations.

We will implement strict quality control measures and develop a robust inventory management system to minimize waste and ensure product freshness.

Building strong relationships with a diverse group of suppliers will help us manage supply risks and price volatility.

We will also maintain a conservative financial strategy to manage operational costs effectively and ensure business sustainability.

Insurance coverage will be in place to protect against unforeseen events that could impact our business operations.

Why Our Project is Viable

We believe in the viability of a fruit and vegetable market that prioritizes freshness, quality, and community health.

With a growing trend towards healthy eating and local sourcing, our market is well-positioned to meet consumer demand.

We are committed to creating a shopping experience that supports local agriculture and provides educational value to our customers.

Adaptable to market trends and customer feedback, we are excited about the potential of our fruit and vegetable market to become a cornerstone of healthy living in our community.

You can also read our articles about: - the Business Model Canvas of a fruit and vegetable store - the marketing strategy for a fruit and vegetable store

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a fruit and vegetable market and our financial plan for a fruit and vegetable market .

Initial expenses for our fruit and vegetable market include costs for securing a retail space in a high-traffic area, purchasing refrigeration units and display equipment to maintain and showcase fresh produce, obtaining necessary permits and licenses, investing in a robust inventory management system, and launching marketing initiatives to attract customers to our location.

Our revenue assumptions are based on an in-depth analysis of the local market demand for fresh, high-quality fruits and vegetables, taking into account the increasing trend towards healthy eating and organic produce.

We expect sales to grow steadily as we establish our market's reputation for offering a wide variety of fresh and locally sourced produce.

The projected income statement outlines expected revenues from the sale of fruits and vegetables, cost of goods sold (including procurement, transportation, and storage), and operating expenses (rent, marketing, salaries, utilities, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our fruit and vegetable market.

The projected balance sheet will reflect assets such as refrigeration and display equipment, inventory of fresh produce, and liabilities including any loans and operational expenses.

It will provide a snapshot of the financial condition of our market at the end of each fiscal period.

Our projected cash flow statement will detail all cash inflows from sales and outflows for expenses, helping us to predict our financial needs and ensure we have sufficient funds to operate smoothly.

The projected financing plan will outline the sources of funding we intend to tap into to cover our initial setup costs and any additional financing needs.

The working capital requirement for our market will be carefully managed to maintain adequate liquidity for day-to-day operations, such as purchasing fresh stock, managing inventory, and covering staff wages.

The break-even analysis will determine the volume of sales we need to achieve to cover all our costs and begin generating a profit, marking the point at which our market becomes financially sustainable.

Key performance indicators we will monitor include the turnover rate of our inventory, the gross margin on produce sales, the current ratio to evaluate our ability to meet short-term obligations, and the return on investment to gauge the profitability of the capital invested in our market.

These metrics will be instrumental in assessing the financial performance and overall success of our fruit and vegetable market.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a fruit and vegetable store .

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business plan template for apartments

Like many others here, I am looking for an apartment to rent in Krasnodar. I plan on being there for 10 days in January. Shortly after Christmas, I am not sure of the exact dates yet. I have looked online but haven't had any luck. Any contacts would be greatly appreciated.

' class=

Sorry I thought I was on the Krasnodar forum when I posted.

This topic has been closed to new posts due to inactivity.

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owning an apartment in moscow

Owning an apartment in Moscow

Apr 11, 2011

180 likes | 450 Views

Owning an apartment in Moscow. Alians OM l a w f i r m . “Before to desire something you should enquire whether the actual proprietor of the desired is happy . ”. F. de La Rochefoucauld. What do you buy with an apartment?.

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Presentation Transcript

Owning an apartment in Moscow Alians OM l a w f i r m

“Before to desire something you should enquire whether the actual proprietor of the desired is happy.” F. de La Rochefoucauld

What do you buy with an apartment? • a share in the common areas, such as: entrance halls, staircases, corridors, service floors or areas, attics • equipment serving more than one apartment, such as: lifts and lift shafts, engineering systems (water and heating pipes, electrical wires, etc.) • capital elements of the building, such as: roof, foundations, external walls • the land plot under the building, including: adjacent “green” plots, roads and other constructions serving exclusively the building hereinafter referred to as “Common Property” Art. 36 of the Russian Housing Code

Obligations of apartment owners • bear the burden of maintenance of the owned apartment AND • bear the burden of maintenance of the Common property hereinafter referred to as “Owners obligations”Art. 30 of the Russian Housing Code

How to perform Owners obligations? • through direct management of the building by the owners themselves • through a partnership of apartment owners (“TSZh”) • through a management company Hereinafter referred to as “Means of Management” Art. 161 of the Russian Housing Code

Who decides on Means of Management? • The decision on the Means of Management shall be carried out by a General assembly of the owners of all premises in the building (both residential and non-residential) • The decision shall be made by majority of votes • Each participant shall have the number of votes proportional to the area of his or her property in the total area of the building excluding common areas • The decision carried out by the General assembly is mandatory for all owners of premises in the building • The decision may be changed at any time • In case owners do not chose the Means of Management before 01 January 2007, the city hall will make the decision instead Art. 161 of the Russian Housing Code

Management through TSZh • There can be only one TSZh per building • TSZh must have as members owners of the premises representing more than 50% of the votes • TSZh shall sign contracts for management of the building with non-member owners of premises • Terms and conditions of the contracts for management of the building to be signed with TSZh non-members shall be the same as for members (list of the services to be provided and their cost shall be fixed in the contract ) • TSZh shall manage the building (ensure all kind of current repairs, pay for utilities provided to the Common property) • TSZh is liable for any debt arising out of the building management Chapter 13 of the Russian Housing Code

TSZh bears the burden of maintenance of the Common property only TSZh does not become the owner of the Common property, it is only managing it TSZh can not dispose of the Common property Individual owners bear the burden of maintenance of their own property by themselves and of the Common property through payments to TSZh Owners lose their ownership rights only once they sell their main property A 2/3 majority of owners is required to dispose of the Common property Do not confuse

Management through a management company • The management company must sign a contract for building management with each of the owners of premises in the building (both residential and non-residential) • Terms and conditions of the contracts for management of the building to be signed shall be the same for everybody • The list of the services to be provided and their cost shall be fixed in the contract for management services • The minimum term of the contract is 1 year, the maximum term is 5 years Art. 162 of the Russian Housing Code

If the building is too old • Upon the decision of 2/3 of the owners of the premises in the building it may be reconstructed • If reconstruction is impossible, it may be recognized, after an examination by a special commission, as “subject for demolition”

If the building is “subject for demolition” • The procedures to recognize the building as “subject for demolition” are set in the Russian Government decree No.47 dated 28/01/2006 • If the building is recognized as “subject for demolition” the owners shall, in accordance with Art. 32 (p.10) of the Russian Housing Code, demolish the building within a reasonable time frame • If the owners fail to demolish such a building, the City Hall shall have the right to seize it for municipal needs • If the owners demolish such a building, they will keep the ownership right over the land plot once occupied by the building

How to defend the building against demolition The only thing the City Hall or a potential investor are interested in is the land plot Get ownership of the land plot and the risks of demolition will significantly decrease

Ownership of the land plot • The land plot may be recognized as owned by the building’s proprietors only if it has a cadastral plan • New buildings (completed after 1 March 2005) may be commissioned only if the land plot they occupy has a cadastral plan • To acquire a cadastral plan for the existing building the General assembly of owners of premises in the building shall decide to define such land plot and entrust one of the owners to take the necessary measures • The land plot is considered as transferred into property of the owners of premises in the building for free from the moment its cadastral plan is drawn

“There is nothing better than practice confirmed by theory, and theory confirmed through practice” Vladimir I. Lenin “Imperialism and Imperio-criticism”

Regarding Management of the Building • Whatever form of Building management you choose, some of your neighbors won’t feel comfortable if as a result of your choice there will be an increase in Communal expenses. Therefore the choice will be between either enforcing the majority’s decision (through courts) or subsidizing the Communal expenses • When counting voices do not forget that if some of the premises do not have private owners, it does not mean that no-one owns such premises at all. In most of the cases such premises are owned by the City Hall • Inform the local Uprava of any decision or change of decision regarding the means of management of the building

Regarding TSZh • If your building is located on the territory of the Central Administrative District and the share of public housing in your building is large, it is sometimes wiser to create a TSZh with the help of the special State-owned enterprise (GUP) “Housing Reform Assistance Center” • Always remember that if the TSZh has as members owners representing less than 50% of the votes, it shall be liquidated • Always remember that a TSZh is a legal entity and therefore (even though it is a non commercial entity) has to file taxes. The person responsible for due execution of this obligation is the TSZh’s president (chairman)

Regarding land plots • Remember that the City Hall is very poor and has no money to finance works related to the definition of the land plots and drawing up of cadastral plans. Prepare yourself to pay for the work from your own pocket or wait in queue for the required funds (unless you find the right connections) • It is always more difficult to claim the rights over a land plot when the building is already in sight of a prospective investor

The END No lawyers have suffered during the preparation or presentation of this document. We hope the same for the owners and real-estate specialists attending the meeting. Produced by Alians OM www.aliansom.ru

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Identity Moscow

You can be part of a community that is vibrant and distinct. You can live at the pinnacle of Downtown Moscow. You can find your Identity. At Identity, residents will find a place where they can relax, unwind, and escape their busy schedules, all in a prime location conveniently located within walking distance of everything that Downtown Moscow has to offer, along the popular Paradise Path. Identity Moscow offers fully furnished, thoughtfully designed apartments that are both stylish and comfortable. The property offers on-site, secure parking plus resident lounges, private and group work spaces, private outdoor areas for our apartments and townhomes, and a communal rooftop deck. At Identity, it's not about fitting in, it's about standing out. Our location offers the most convenient access to everything in Moscow from the University of Idaho's campus, to restaurants, nightlife, shopping, nature, and recreation.. For those who prefer to get around by bike, Identity Moscow offers a secure, indoor bike storage area with easy access to the parking lot and the Paradise Path for quick trips to campus and downtown Moscow. On-site parking is also available for our residents with cars. At Identity, every luxury apartment from a 1-bedroom unit to a 5-bedroom townhouse comes fully furnished with thoughtful accents and elegant finishes. Modern, stylish furniture creates a stylish setting, while fine details, including stainless-steel appliances, granite countertops, custom window treatments, and hardwood-style floors, give the units a sense of refinement. Our Moscow apartments are a homey atmosphere for our residents, but the communal areas allow them to connect with their community while staying active and energetic. The first floor of Identity is dedicated to our residents including group and private work/study rooms, bike storage, multiple lounge spaces, and an on-site fitness facility with a mix of weights and cardio equipment. For residents who prefer to lounge outdoors, our apartments and townhomes offer a variety of outdoor options, including private balcony spaces and rooftop decks on select townhome units. The property also offers a communal rooftop deck for residents and their friends to enjoy throughout the year. To provide enhanced safety, our community offers a 24-hour security presence, regular patrols, a front-desk check-in, and keycard access for all residents. Finding your Identity starts by having a safe, welcoming environment, and that's exactly what our community provides. Contact us today to learn more about Identity Moscow! *Please note that the unit pricing shown below is the price PER PERSON/PER BED.*

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