Book cover

International Conference on Persuasive Technology

PERSUASIVE 2008: Persuasive Technology pp 164–176 Cite as

A Systematic Framework for Designing and Evaluating Persuasive Systems

  • Harri Oinas-Kukkonen 1 &
  • Marja Harjumaa 1  
  • Conference paper

7177 Accesses

194 Citations

Part of the Lecture Notes in Computer Science book series (LNISA,volume 5033)

A growing number of information technology systems and services are being developed to change users’ attitudes or behavior or both. Despite the fact that attitudinal theories from social psychology have been quite extensively applied to the study of user intentions and behavior, these theories have basically provided checklists or rules of thumb rather than systematic design methods or methodologies to develop software solutions. This article is conceptual-theoretical by its nature. It discusses the process of designing and evaluating persuasive systems and describes what kind of content and software functionality may be found at the final product. Seven underlying postulates behind persuasive systems, ways to analyze the user and the use context, and persuasive design strategies and guidelines are highlighted. Based on the works of Fogg, the article also lists techniques for persuasive system content and functionality, describing example software requirements and implementations. Some new techniques are suggested. Moreover, a new categorization of these techniques is proposed, composing of the primary task, dialogue, system credibility, and social support categories.

  • functionality and techniques
  • models and frameworks

This is a preview of subscription content, access via your institution .

Buying options

  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Unable to display preview.  Download preview PDF.

Cassell, M.M., Jackson, C., Cheuvront, B.: Health Communication on the Internet: An Effective Channel for Health Behavior Change. J. Health Commun. 3, 71–79 (1998)

CrossRef   Google Scholar  

Cialdini, R.B., Petty, R.E., Cacioppo, J.T.: Attitude and Attitude Change. Annu. Rev. Psychol. 32, 357–404 (1981)

Consolvo, S., Everitt, K., Smith, I., Landay, J.A.: Design requirements for technologies that encourage physical activity. In: CHI 2006: Proceedings of the SIGCHI conference on Human Factors in computing systems, pp. 457–466. ACM Press, New York (2006)

Fogg, B.J.: Persuasive technology: Using computers to change what we think and do. Morgan Kaufmann Publishers, San Francisco (2003)

Google Scholar  

Fogg, B.J.: Persuasive computers: Perspectives and research directions. In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. ACM Press/Addison-Wesley Publishing Co., Los Angeles, California (1998)

Fogg, B.J., Nass, C.I.: Silicon Sycophants: The Effects of Computers that Flatter. International Journal of Human Computer Studies 46 (1997)

Fraser, C., Burchell, B., Hay, D., Duveen, G.: Introducing social psychology. Polity, Cambridge (2001)

Harjumaa, M., Oinas-Kukkonen, H.: An analysis of the persuasiveness of smoking cessation web sites. In: Proceedings of the Second International Symposium on Medical Information and Communication Technology (2007)

Intille, S.S.: Ubiquitous computing technology for just-in-time motivation of behavior change. In: Proceedings of the UbiHealth 2003 Workshop (2003)

Lee, G., Tsai, C., Griswold, W.G., Raab, F., et al.: PmEB: A mobile phone application for monitoring caloric balance. In: CHI 2006: CHI 2006 extended abstracts on Human factors in computing systems, pp. 1013–1018. ACM Press, New York (2006)

Lerbinger, O.: Designs for persuasive communication, Englewood Cliffs, New Jersey ( (1972)

Mathew, A.P.: Using the environment as an interactive interface to motivate positive behavior change in a subway station. In: CHI 2005 Extended Abstracts on Human Factors in Computing Systems. ACM Press, Portland (2005)

McGuire, W.J.: Persuasion. In: Miller, G.A. (ed.) Communication, Language, and Meaning Psychological Perspectives. Basic Books, New York (1973)

Miller, G.R.: On being persuaded: Some basic distinctions. In: Dillard, J.P., Pfau, M. (eds.) The Persuasion Handbook: Developments in Theory and Practice. Sage Publications, Thousand Oaks (2002)

Nass, C.I., Steuer, J., Tauber, E.R.: Computers are social actors. In: Proceedings of the SIGCHI conference on Human factors in computing systems: celebrating interdependence, pp. 72–78. ACM Press, Boston (1994)

Oinas-Kukkonen, H., Harjumaa, M.: Towards Deeper Understanding of Persuasion in Software and Information Systems. In: Proceedings of The First International Conference on Advances in Human-Computer Interaction (ACHI 2008), Sainte Luce, Martinique, February 10-15 (2008)

Petty, R.E., Cacioppo, J.T.: Communication and persuasion: Central and peripheral routes to attitude change. Springer, New York (1986)

Robertson, S., Robertson, J.: Mastering the requirements process. Addison-Wesley London, Upper Saddle River (2006)

Silva, J.M., Zamarripa, S., Moran, E.B., Tentori, M., et al.: Promoting a healthy lifestyle through a virtual specialist solution. In: CHI 2006: CHI 2006 extended abstracts on Human factors in computing systems, pp. 1867–1872. ACM Press, New York (2006)

Simons, H.W., Morreale, J., Gronbeck, B.: Persuasion in society. Sage Publications, Inc., Thousand Oaks (2001)

Sohn, M., Lee, J.: UP health: Ubiquitously persuasive health promotion with an instant messaging system. In: CHI 2007: CHI 2007 extended abstracts on Human factors in computing systems, pp. 2663–2668. ACM Press, New York (2007)

Sommerville, I., Sawyer, P.: Requirements engineering: A good practice guide. John Wiley, cop., Chichester (1997)

MATH   Google Scholar  

Todorov, A., Chaiken, S., Henderson, M.D.: The heuristic-systematic model of social information processing. In: Dillard, J.P., Pfau, M. (eds.) The Persuasion Handbook: Developments in Theory and Practice. Sage Publications, Thousand Oaks (2002)

Toscos, T., Faber, A., An, S., Gandhi, M.P.: Chick clique: Persuasive technology to motivate teenage girls to exercise. In: CHI 2006: CHI 2006 extended abstracts on Human factors in computing systems, pp. 1873–1878. ACM Press, New York (2006)

Download references

Author information

Authors and affiliations.

Department of Information Processing Science, University of Oulu, Rakentajantie 3, FIN-90570, Oulu, Finland

Harri Oinas-Kukkonen & Marja Harjumaa

You can also search for this author in PubMed   Google Scholar

Editor information

Editors and affiliations, rights and permissions.

Reprints and Permissions

Copyright information

© 2008 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper.

Oinas-Kukkonen, H., Harjumaa, M. (2008). A Systematic Framework for Designing and Evaluating Persuasive Systems. In: Oinas-Kukkonen, H., Hasle, P., Harjumaa, M., Segerståhl, K., Øhrstrøm, P. (eds) Persuasive Technology. PERSUASIVE 2008. Lecture Notes in Computer Science, vol 5033. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-68504-3_15

Download citation

DOI : https://doi.org/10.1007/978-3-540-68504-3_15

Publisher Name : Springer, Berlin, Heidelberg

Print ISBN : 978-3-540-68500-5

Online ISBN : 978-3-540-68504-3

eBook Packages : Computer Science Computer Science (R0)

Share this paper

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

  • Find a journal
  • Publish with us

IMAGES

  1. 50 Free Persuasive Essay Examples (+BEST Topics) ᐅ TemplateLab

    persuasive design papers

  2. FREE 8+ Persuasive Essay Samples in MS Word

    persuasive design papers

  3. Persuasive Design

    persuasive design papers

  4. Language-features-of-a-persuasive-text poster Persuasive Writing

    persuasive design papers

  5. 50 Free Persuasive Essay Examples (+BEST Topics) ᐅ TemplateLab

    persuasive design papers

  6. FREE 8+ Persuasive Essay Samples in MS Word

    persuasive design papers

VIDEO

  1. Secrets of Persuasive Communication: 3 Psychological Tips #psychologyfacts

  2. Use These THREE Persuasive Techniques In Any GCSE Article, Letter or Speech (Language Paper 2, Q5)

  3. The art of persuasive communication in business

  4. #design papers# Vipra's art world#😊

  5. Easy way to design papers♥️ positive quotes like share subscribe 💟#14thshorts

  6. Persuasive essay

COMMENTS

  1. What Is Persuasive Text?

    Persuasive writing is meant to influence how the reader thinks, feels, acts or makes decisions with regard to a particular idea, issue or proposal.

  2. What Are Persuasive Strategies?

    According to About.com, persuasive strategies are techniques that a person uses to influence another person or group of people to take a certain action. Logos involves using facts, numbers and concrete information to make arguments more con...

  3. How Does the Design of a Paper Airplane Affect Its Flight?

    The dihedral shape of a paper airplane’s wings and the angle of its rear elevator flaps affect how it flies. The rear elevator wings, in particular, can be adjusted to make a paper airplane lift, dive or curve to the left or right.

  4. (PDF) Persuasive Design: Fringes and Foundations

    Suggesting that this notion could be used as basis for working with persuasion in design, the paper finally presents a practical example of how this might work

  5. Persuasive Design: Fringes and Foundations

    ... paper presents the idea that design is inherently persuasive. Following a discussion of what this might imply to the identification of 'persuasive design

  6. (PDF) Persuasive Design: Social Proof for User Experience Design

    Abstract ; Page 4 of 16 Ultan O'Broin 2021 Social Proof Research Paper ; Social proofing provides a user experience “design with intent” (Lockton et al., 2008).

  7. A Behavior Model for Persuasive Design

    This paper presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers

  8. A Systematic Framework for Designing and Evaluating Persuasive

    A Systematic Framework for Designing and Evaluating Persuasive Systems. Harri Oinas-Kukkonen &; Marja Harjumaa. Conference paper. 7163

  9. Persuasive design-related motivators, ability factors and prompts in

    paper. Recommended articles. References (77). L. Ackermann et al. Consumers

  10. Persuasive Design for Healthy Eating: A Scoping Review

    This paper initially collected 1231 papers from 2011 to 2021 in three different databases: the Association for Computing Machinery (ACM) digital

  11. Principles of Persuasive Design

    SUBMIT PAPER · Ergonomics in Design: The Quarterly of Human Factors ... (2014). Using cognitive work analysis and a persuasive design approach to

  12. Persuasive Design in Teaching and Learning

    This paper provides an overview of these presentations. Keywords: Persuasive Technology, Persuasive Design, Technology-Enhanced Learning, learning objects, case

  13. Persuasive Design and the Web

    000 consumers are at the time on the e-commerce market. 2.2 Search Methodology. The aim for this search was to include reports, papers

  14. [PDF] Persuasive Systems Design: Key Issues, Process Model, and

    2020. TLDR. This paper intends to discuss and expand the persuasive design frameworks regarding four key aspects: considering the socially-awareness in the