McDonald’s Success Research Paper

Introduction, business-level strategy, corporate-level strategy, competitive environment, slow-cycle and fast-cycle markets, reference list.

McDonald’s is one of the most successful corporations worldwide. This fast food restaurants chain includes more than 30,000 restaurants which serve to around 70 million people in all parts of the globe ( 2012 annual report , 2013). The corporation’s revenues are more than $27 billion and the growth is steady as the revenues increase each year ( 2012 annual report , 2013).

It is also necessary to note that the company was once a family owned business operating in one US state. At present, this is a publicly traded corporation which is operating in 118 countries (Williams, 2010). This success suggests that the company has implemented effective strategies at different levels, which enables it to be the leader of the market even though its major competitors have also achieved a lot.

Business-level strategies focus on the company’s relationship with its customers (and potential customers) and its competitors. When it comes to a corporation, business-level strategies are used to address the needs of customers in specific markets, countries, areas (Hitt, Ireland & Hoskisson, 2012). One of the major strategies at the business level is development of proper relationships with customers.

Hitt, Ireland and Hoskisson (2012) note that it can be effective for a business to employ the strategy at three different levels, i.e. reach, richness and affiliation dimensions. This approach helps develop proper relationships with existing and potential customers. Hence, the reach dimension is concerned with developing strategies to access and connect to customers.

At this dimension, the company can focus on introducing new services to customers. Clearly, the company should continuously monitor the needs of its existing and especially its potential customers. It is essential to understand who these customers are and what they are seeking for.

It is also important to understand how to let them hear the message. Introduction of new services will attract new customers. Admittedly, each market and each area needs a unique approach and numerous characteristic features of people living in this or that region should be taken into account.

The richness dimension dwells upon the degree to which connection between the company and the customer can develop. In other words, this is about the information flow between the customer and the company. This dimension also involves monitoring and research.

The company should make sure that customers’ ideas can be heard and brought to reality. The use of social networking can be a good tool to make it possible as customers can share their ideas and address the company at any time.

The affiliation dimension is concerned with developing customers’ loyalty. Thus, it is crucial to make sure that customers’ aspirations are met. The two dimensions mentioned above focus on acquiring information and developing strategies to meet customers’ needs, whereas the third dimension is about control over implementation of the strategies utilized.

The use of this three-dimension strategy will ensure long-term success of the company as loyalty of existing customers and attraction of new customers will enable the corporation to remain competitive.

At this level, the company should focus on numerous issues related to the development of the company as a whole unit. Thus, it should focus on the level of diversification, allocation of resources, possible cooperation with other companies (Hill & Jones, 2012).

These issues require special attention as they define the way the corporation will develop. It is also important to note that the corporation has to take into account its shareholders’ views at this level. Any corporation gives certain rights to its shareholders and the latter can affect the way the company develops.

It is possible to work out an effective corporate-level strategy for McDonald’s. As far as diversification is concerned, the company should focus on regional features to win customers’ loyalty. Admittedly, the company has been associated with the American way of life. The company has attempted to change this image though it still persists.

However, in the contemporary globalized world, this image can negatively affect the company’s development. Therefore, the corporation should work on development of a new image of a global fast food restaurant chain which meets requirements of the contemporary customer.

The message to articulate worldwide is that the company enables people to eat fast, healthy and cheap food. Obviously, it is essential to pay special attention to regional peculiarities as each country has its own vision of healthy and fast eating.

Allocation of funds is also of paramount importance for McDonald’s. Acquisition of real estate, development of new products, marketing and research require sufficient funding. Some companies try to reduce their expenditures limiting their research.

This is counterproductive as profound research helps companies understand recent trends and work out appropriate strategies to address issues they face. These strategies will help the corporation maintain its leading position in the market as they will ensure the corporation’s development.

The most significant competitor of McDonald’s is Burger King, which is a global corporation, operating in 79 countries. The food served in the restaurants of both corporations is quite similar as McDonald’s and Burger King specialize on hamburgers and serving fast food. It is necessary to note that the strategies employed are quite similar at all levels, though Burger King is less successful due to a number of mistakes.

Clearly, effective corporate-level strategies are crucial for any corporation. McDonald’s has managed to develop consistent franchising policies which enable its franchisees to run their business successfully.

More so, McDonald’s operates about 15% of its restaurants in the USA, and this rate increases when it comes to units in other countries (Williams, 2010). Therefore, it is possible to note that the control over management is quite significant. In other words, the corporation makes sure that restaurants follow the necessary regulations accepted in this or that area.

At the same time, Burger King has failed to build proper relations with its franchisees. The corporations’ policies concerning franchisees are not consistent and franchisees often deviate from certain norms.

Some aspects of cooperation between franchisees and the company are not properly highlighted in agreements, which also led to several legal issues (Williams, 2010). However, relations with franchisees are not the only flaw in the corporate-level strategies utilized by Burger King.

Burger King’s expansion policies are also less effective than those employed by McDonald’s. Thus, McDonald’s is seen as a symbol of globalization (Williams, 2010). Burger King lags behind. The corporation is often accused of paying little attention to regional peculiarities even though the corporation is open to novelties. For instance, in Germany they sell beer and in the Middle East they offer kosher food (Smith & Kraig, 2013).

Nevertheless, people often claim that Burger King is still seen as an alien chain with no specific message or set of values (Williams, 2010). Though McDonald’s is still regarded as a restaurant symbolizing American ways of life, it is now more associated with globalization and modernity. Thus, McDonald’s has proved to be a more successful company in this area.

Admittedly, the flaws of corporate-level strategies also lead to inefficient business-level strategies. Inconsistent corporate-level strategies are also associated with inconsistent business-level strategies as franchisees can be run poorly due to lack of knowledge and proper management.

Franchisees can often fail to follow certain standards and this leads to poor quality of service and, as a result, customers choose other fast food chains. Furthermore, inability to understand the needs of customers living in this or that area also results in customer’s lack of loyalty.

It is necessary to note that McDonald’s has more chances to be out of its competitors’ reach in the long run as the corporation employs efficient strategies which help the company develop and meet needs of the contemporary markets and its customers.

Burger King may lose more points in the long run as their policies are often ineffective. There is lack of control and lack of development. Hence, McDonald’s is likely to be more successful in the long run.

Noteworthy, evaluation of the two corporations’ success can differ in slow-circle and fast-circle markets. In a slow-circle market, where change occurs quite rarely, Burger King could be quite successful. The corporation has had a constant growth for decades.

It was successful in the middle of the twentieth century. Of course, it is hard to say whether McDonald’s would be less or more successful than Burger King. The chances of the two corporations could be equal for a slow-circle market as they offer similar products and services.

However, when it comes to a fast-circle market, McDonald’s is a leader exploiting successful strategies. The fast-circle market is characterized by changeability. At that, such markets change quite fast.

For instance, the contemporary hospitality market can be seen as a highly competitive and changeable market as technological advances bring a lot of changes. Thus, new services are offered, new types of advertising is being used. Clearly, hospitality market is not as changeable as the market of mobile phones, but companies should try to keep up.

McDonald’s successfully implements numerous changes, while Burger King is less successful in this respect. Thus, McDonald’s is often the first one to introduce new services while Burger King only responds to these novelties introducing similar products, services or strategies (Williams, 2010).

Therefore, Burger King could not successfully compete with McDonald’s. At present, it is apparent that Burger King is losing points while McDonald’s is still a leader in this market.

To sum up, it is possible to note that McDonald’s is a successful corporation that utilizes effective strategies at corporate and business level. Successful implementation of these strategies has enabled the company to become the leader in the sphere.

The company’s most significant competitor, Burger King, has inconsistent strategies and fails to implement changes in time. This contributes to the success of McDonald’s. It is necessary to note that the corporation has become a symbol of change, success and modernity, which contributes to its success worldwide.

2012 annual report . (2013). Retrieved from

Hill, C., & Jones, G. (2012). Strategic management theory: An integrated approach . Mason, OH: Cengage Learning.

Hitt, M., Ireland, R.D., & Hoskisson, R. (2012). Strategic management: Concepts and cases . Mason, OH: Cengage Learning.

Smith, A., & Kraig, B. (2013). The Oxford encyclopedia of food and drink in America . New York, NY: Oxford University Press.

Williams, C. (2010). Management . Mason, OH: Cengage Learning.

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IvyPanda. (2019, September 25). McDonald’s Success.

"McDonald’s Success." IvyPanda , 25 Sept. 2019,

IvyPanda . (2019) 'McDonald’s Success'. 25 September.

IvyPanda . 2019. "McDonald’s Success." September 25, 2019.

1. IvyPanda . "McDonald’s Success." September 25, 2019.


IvyPanda . "McDonald’s Success." September 25, 2019.

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141 McDonald’s Research Topics & Essay Examples

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Mcdonalds Research Paper Example

Type of paper: Research Paper

Topic: Business , Products , Marketing , Market , Success , India , Strategy , McDonald's

Words: 1000

Published: 02/01/2020


One fast food chain that can be considered as very successful in terms of doing business globally is McDonald’s. It operates in 119 countries with more than 34,000 locations worldwide and serving approximately 69 million customers each day.. The organizational structure of McDonald’s is designed to complement its worldwide operations. The operations of the company are divided into five geographical divisions namely United States, Europe, Asia/Pacific/Middle East/Africa, Latin America and Canada. One of the strategies being used by McDonald’s to increase its presence internationally is through franchising. Although McDonald’s grants franchises, they see to it that these stores follow the “core McDonald’s principles of quality, service, cleanliness and value” (McDonald's, 2013, par 7). McDonald’s franchising policies make sure that they have standardized equipment, store designs, manpower training, pricing and major menu offerings. But a unique feature of the franchise program which makes McDonald’s a market leader internationally is that they allot a portion of the marketing budget to be controlled by the local franchisee. In this way, the local franchisee is able to create promotions which are attractive to the local target markets, ensuring more sales for the company. The McDonald’s franchise is very attractive worldwide because of the popularity of the brand name and its proven success internationally. The franchisee realizes the importance of the support that McDonald’s gives which includes training and advertising. With regards to its product offerings, McDonald’s modus operandi is to adapt their products to the country where it operates. An example of this is when McDonald’s introduced the Chicken Maharaja Mac in India because their Big Mac is unacceptable to Indians since it is beef-based and cows are considered sacred in India. In Canada, McDonald’s introduced the McLobster because lobster is readily available in the area. Another product introduced by McDonalds is the McLuks salmon burger which is more popular in Finland than the beef burgers. Clearly, although McDonald’s have standard food offerings in its stores worldwide, to gain market acceptance and ensure profitability in the different countries that they serve, they tailor their products to the local food preferences and adjust their menu to the availability of local ingredients. Aside from catering to local taste and introducing local menu variations, McDonald’s adjusts their strategies to conform with local laws and regulations. While beer is offered in the McDonald’s Spain menu, it cannot be included in McDonald’s UK because it is against government rules. Another example of McDonald’s complying with local regulations is in Russia where McDonald’s purchases their meat through a very specific process because local regulations do not comply with their standards. Another plus factor that works for McDonald’s international operations is that 80% of its restaurants worldwide are owned and operated by local individuals. Having local people at the helm of operations makes the business more “in touch” with the local market because they understand the market better, which is to the advantage of McDonald’s. To check on the local operations of McDonald’s stores, constant monitoring of the quality of local products and services are done. McDonald’s head office also provide for extensive local rule books . The success of McDonald’s international operations can also be attributed to its ability to position itself against local competitors. Through the local competitors, McDonald’s learn about the food preferences of the people in the region. McDonald’s has learned to develop strategies that make them different from their local competitors, or in some instances they compete directly with the homegrown restaurants. In India for example, McDonald’s had to introduce vegetarian meals because their local competitors offer them as they are preferred by Indians, more than meats. Despite McDonald’s past and current success, there are some factors that they must consider to retain their market leadership. Foremost among these is that they should develop new product offerings which cater to the growing number of individuals who are becoming more health conscious. In the same manner that they are catering to local tastes, they should also cater to customers who prefer less cholesterol in their food and more nutritious ingredients in it. Another important recommendation that McDonald’s should pursue to ensure its continued success internationally is to implement innovations which are environmentally-friendly and those which promote sustainability. McDonald’s should continue to use packaging materials which are recyclable, design eco restaurants which uses recycled building materials, high efficiency appliances and heating/ cooling systems, and natural lighting to save on electricity consumption. One other area where McDonald’s can look into is developing lower priced products without sacrificing the quality. Since several countries are experiencing financial and economic crisis, people in these regions want value for their money. In order for McDonald’s not to lose customers, the company can try to introduce smaller packaged meals or value meals which are priced lower. The success of McDonald’s internationally may be summarized in the famous phrase, “think global, act local”. McDonald’s definitely has the resources to compete internationally. But resources alone do not make a company successful globally. However, in the case of McDonald’s their resources are efficiently used to create marketing strategies that adheres to their core principles yet, are able to adapt to the local community which it serves. McDonald’s has strong local strategies which work effectively with their global strategies.

Lynch, R. (2011, December 8). Global strategy: McDonald's. Marketwire. (2013, January 17). McDonald's launches new global packaging designs. Retrieved from McDonald's. (2013). The Ray Kroc story. Retrieved from (n.d.). McDonald's Corporation. Retrieved from'sCorporateReport.pdf


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122 McDonald’s Essay Topics

🏆 best essay topics on mcdonald’s, ✍️ mcdonald’s essay topics for college, 👍 good mcdonald’s research topics & essay examples, 🌶️ hot mcdonald’s ideas to write about.

  • McDonalds Company’s Aspects of Efficiency The aspect of efficiency as a McDonaldization value revolves around the process involved in reaching rapid end at the least possible endeavor and cost.
  • McDonalds Fast Food Company Organizational Change This paper attempts to explicitly review the successful implementation of the proposed change that involves improving the performance of the McDonalds Company and enhancing its customer focus.
  • McDonald’s Corporation Analysis: Functions of Management In this paper, the author evaluates the organizing function of management in McDonalds Corporation basing on the human resources, and monetary assets.
  • McDonald’s and Burger King Restaurants Contrast The essay examines the contrasts that exist between McDonald’s and Burger King Restaurants using culture and service quality.
  • McDonald’s Company’ Integration of Marketing Communication This paper explores how McDonald’s can deploy ntegration of marketing communication to ensure that it attains acceptance of its products and services in the fast-food industry across the globe.
  • McDonald’s Company Evaluation and Financial Analysis McDonald’s is a global brand the leader to a fast-food restaurant in the United States. This work is a valuation of their financial and investment opportunities.
  • McDonald’s Organizational Culture and Its Elements The organizational culture of McDonald’s is characterized by four elements: commitment to employees, the process culture, commitment to customers, and promoting sustainability.
  • McDonald’s Company: Business Ethics Case McDonald’s provides exhaustive information about the amount of nutrients in every product. The company washes its hands of any accusations in failing to perform its obligations to customers.
  • McDonalds’ Entry into Latin American Market The analysis reveals that Uruguay has a friendlier investment climate than the other Latin American countries, such as Brazil and Argentina, in the three measures.
  • McDonald’s Performance in 2011 and Next 5 Years McDonald’s is the most prominent foodservice merchant globally. The foodservice dealer owns more than 33,500 local cafeterias.
  • Empowerment Examples: Starbucks and McDonald’s The paper determines how fast food businesses implement employee empowerment. The article evaluates the level of employee empowerment in Starbucks and McDonald’s.
  • McDonald’s Business Strategy Analysis: SWOT Analysis & More McDonald’s is characterised by the reputation of a leader in the industry, and this fact attracts and retains customers.
  • McDonald’s Strategic Change Initiatives When McDonald’s decides to implement strategic change initiatives, one needs to take into account the importance of evaluation methods and the processing of results.
  • McDonald’s Business Level Strategy & Corporate Strategy This paper discusses corporate level and business level strategies using McDonald’s as an example. Strategies detail necessary actions for achieving an overall aim.
  • McDonald’s Company: The Flawed Fast Food Tax McDonalds is one of the world’s leading fast food restaurants serving more than 57 million customers daily with branches all over the major cities.
  • McDonald’s Brand Repositioning and Expansion The management of McDonald’s succeeded in repositioning its brand. They included a variety of meals that could fit the needs of people concerned about the health effects of food.
  • McDonald’s Company: Scenarios Implementation Issues Although McDonald’s has been largely successful in entering the global scene through franchising its brand name to local people, it nevertheless continues to face difficulties.
  • McDonald’s Fast-Food Restaurant’s Analysis The management at McDonald’s would view the SWOT analysis as being partly exhaustive of the internal strengths and weaknesses of the company.
  • McDonald’s Consumer Decision-Making and Its Factors The paper explores what steps of the consumer decision-making process are more likely to be affected by McDonald’s innovations.
  • Why Is McDonald’s Revenue Decreasing? This report explores the reasons McDonald’s sales decline linked to Millennials’ healthy lifestyle and examines the impact of a company’s conversion to antibiotic-free meat.
  • “Working at McDonald’s” Article by Amitai Etzioni In “Working at McDonald’s,” Amitai Etzioni argues that jobs for teenagers in the fast-food industry are highly noneducational and harmful to the future of young people.
  • McDonald’s Operations: Self-Service Kiosk Case Study The self-service kiosks can be an outstanding solution in order to improve and enhance the operational flow of the McDonald’s restaurant in DC, Tenley town.
  • Burger King Whopper vs. McDonald’s Big Mac Though Burger King Whopper and McDonald’s Big Mac share some similarities, they differ in their prices, the quality of service, and the quality of food.
  • Product Design in Food Industry: A McDonald’s Case Article Critique In “Product Design in Food Industry – A McDonald’s Case,” authors consider McDonald’s recent launch of new products along with some of the aspects of its production process and innovativeness.
  • Analysis of McDonald’s Corporate Culture McDonald’s identified the key to its success in the customer-oriented policy that substantively influenced corporate culture.
  • Recommendations for McDonald’s Training Program for Employees The importance of the implementation of employee-oriented programs which focus on incentives as well as empowerment of low-level workers at McDonald’s to increase commitment.
  • McDonald’s Restaurants’ Marketing Strategy McDonald’s is considered the world’s largest of fast-food chains. The organization is considered a multinational and serves more than 47 million customers daily.
  • McDonalds’ Corporation’s System of Inquiry Considering the general requirements of professional services, a system of inquiry must provide guidelines to help organizations to ensure that proper decision-making occurs.
  • McDonalds’ Veggie Burger’s Marketing Marketing mix’ for Veggie Burger will mean the strategies adopted and implemented by the firm including product, price, promotion and distribution issues.
  • Case of McDonald’s on Campus In the study, the underlying intent is driven by the need to identify the benefits and limitations of McDonald’s on campus.
  • Integration Paper on Leadership Requirements for MCDonald’s New CEO Preparation on subjects of perfect leadership development experience and a case study on leadership requirements for Mc Donald’s new CEO.
  • McDonald’s: Property Management in the Hospitality Industry In big hotels like McDonald’s Corporation, the hospitality manager takes into account the environmental effects of the hotels and makes proper arrangements.
  • Jackson’s “McDonald’s or IBM”: Summary and Response In recent times some schools of America are trying to involve the students to make career choices when they are in the eighth grade!
  • The McDonald’s Green Initiatives This paper seeks to identify the current green initiatives being implemented by the McDonald’s Corporation in addition to identifying the driving forces behind these initiatives.
  • McDonald’s Corporation’s Analysis: Intangible Assets McDonald’s corporation is undoubtedly the largest chain of hamburger fast-food restaurants in the world. The restaurant serves more than 58 million customers every day.
  • “Working at McDonald’s” by Amitai Etzioni In his article “Working at McDonald’s”, Amitai Etzioni argues that American teenagers face a number of problems in their lives in case they decide to take a part-time job.
  • The Four I’s of McDonald’s McDonald’s is one of the companies in the fast food industry that has been widely blamed for producing products, which target the children in the society.
  • The Nonmarket Environment of McDonald’s Despite McDonald’s success in the fast-food market, it has faced severe negative publicity arising from various nonmarket issues.
  • McDonald’s Advertisement Outcomes in February 2014 The purpose of this article is to discuss the motives and results achieved from an ad launched by McDonald’s in February 2014.
  • Behind the Counter at Mcdonald’s The routine work at McDonald’s often causes the deviation from corporate standards, has a negative impact on workers, and decreases employee productivity in all aspects.
  • McDonald’s Restaurant Chain’s Organizational Structure The present paper examines the organizational structure of a McDonald’s restaurant and discusses its classification.
  • How to Leverage the McDonald’s Performance Fast food has become a separate segment in the service sector, experiencing rapid development and financial growth. Operating at McDonald’s is standardized.
  • McDonald’s Managing Financial Principles & Techniques The report recommends that McDonald’s should price its products/services below the competition to survive the stiff competition that is present in the restaurant industry.
  • McDonald’s: Brand Management McDonald’s brand mission is tailored to illustrate customers’ favorite places to eat. McDonald’s is committed to five features that entail people, place, promotion, products, and prices.
  • McDonald’s: Sustainability in Theory and Practice The application of the aforementioned approaches in the food industry is well-illustrated in the case of McDonald’s.
  • Parabolic Shapes in Real Life: McDonald’s Fast-Food Chain Logo This paper confirms that parabolic shapes are very common in real life, which is illustrated by the example of the McDonald’s fast-food chain logo.
  • McDonald’s and China Noah Corporation’s Finance This paper presents a business cases analysis for McDonald’s in the UK and China Noah Corporation regarding multinational finances in the companies.
  • Customer Satisfaction Level at McDonald’s The purpose of the data analysis was to identify factors that affect the level of customer satisfaction at McDonald’s.
  • McDonald’s: The Most Popular Fast-Food Restaurant McDonald’s is one of the most popular fast-food restaurants, and its success is defined by compliance with the needs of the present-day business world.
  • Research Proposal: McDonald’s Company The McDonald’s company is among the largest players in the segment and was characterized by high performance until recent years when its level of sales experienced a fall.
  • The McDonald’s Coffee Case: Liebeck vs. McDonald’s Liebeck v. McDonald’s case of the former’s injury is a matter of public importance and should be decided for providing the requested award to demonstrate the need for a change.
  • McDonald’s and Sexual Harassment Lawsuits Sexual harassment is a serious legal issue, which employers must avert to protect their employees and maintain a good public image.
  • McDonald’s: Entering the East Asian Market The paper addresses the idea of globalizing business ventures with the help of localization and transnationalism in the example of McDonald’s introduction in the East Asian market.
  • Ethical Issues in Liebeck vs. McDonald’s Case This essay discusses the ethical issues regarding negligence and product liability that make the Ms. Liebeck vs. McDonald’s case a serious legal claim.
  • McDonald’s: Fast Food Company’s Marketing Analysis McDonald’s will continue to develop as a fast-food retailer as long as it capitalizes on its strengths and takes advantage of the opportunities given by its operating environment.
  • Planning at McDonald’s: Information Resources Management Planning is an estimate of future turnover and guest count based on current trends and past data, such as seasonal events and programs that have been held in the past.
  • McDonald’s in Hong Kong and Taiwan The difference between McDonald’s in Hong Kong and Taiwan manifests itself in non-obvious aspects of the housing issue and attitudes towards marketing.
  • McDonald’s: Business- and Corporate-Level Strategies Vertical integration, single product lines, and franchising are the corporate-level strategies adopted by McDonald’s for sustainable development.
  • McDonald’s External and Internal Environments This paper evaluates McDonald’s general environment and its competition sources to identify threats and opportunities and develop improvement strategies.
  • McDonald’s: Organizational Structure At McDonald’s, the hierarchical structure of the organization fits the company’s goals and mission since it is a clear, subordination-oriented, and controllable structural model.
  • McDonald’s Marketing and Branding McDonald’s promotes a single brand with common characteristics in markets around the world. This is the largest fast-food chain, which is represented all over the world.
  • McDonald’s Sustainability and Supply Chains McDonald’s is committed to practicing sustainability packaging and plastic schemes for all restaurants and has successfully implemented this initiative in many countries.
  • McDonald’s Business and Corporate-Level Strategies This paper will focus on McDonald’s corporation’s business and corporate-level strategies, competitive environment, and market cycles.
  • McDonald’s in the United Arab Emirates McDonald’s is the leading fast-food restaurant operating in several countries across the globe. The corporation has become the largest fast-food restaurant.
  • Researching of McDonald’s Supply McDonald’s is one of the world’s most famous fast-food restaurant chains. Despite McDonald’s long-running success, the company also faces supply challenges that demand new solutions.
  • Investment Portfolio: McDonald’s and Coca-Cola For this work, it is assumed that shares were bought from two companies: McDonald’s and Coca-Cola, on February 23, 2022.
  • The McDonald’s Firm’s Procurement Process The paper has identified the various stages of the procurement process and evaluated how they can aid McDonald’s in achieving a competitive edge and address the risks it will face.
  • McDonald’s Barriers to Marketing Planning Malcolm McDonald highlighted several critical barriers that impede marketing managers from efficient planning. It is interesting to examine those in the modern business context.
  • McDonald’s and Starbucks in the Canadian Market The future state of the Canadian economy is unlikely to boom, given the dynamics of these indicators. This paper analyzes two companies: McDonald’s and Starbucks.
  • McDonald’s Procurement Risk and Contract Management A competitive advantage in the context of procurement by McDonald’s refers to its ability to offer customers quality goods or products with more value relative to competitors.
  • Aspects of McDonald’s Avatar Marketing The current paper states that McDonald’s can effectively and efficiently implement the Ronald McDonald avatar without many obstacles.
  • Nike, Whole Foods, and Mcdonald’s: The Use of Information Systems Using the example of such well-known companies as Nike, Whole Foods, and Mcdonald’s, this work will prove the need to implement information systems.
  • Achieving Promotional Objectives for McDonald’s
  • The Reasons Why GBK Can Achieve Higher Levels of Added Value Than McDonald’s
  • Demographic Factors: Ikea, Apple, McDonald’s
  • Analysing McDonald’s Using the Competitive Forces Model
  • Applying Activity Based Costing at McDonald’s
  • Burger King Still Trailing Behind Fast Food Giant McDonald’s
  • Business Case for Franchise of McDonald’s
  • Employment and American McDonald’s Offer
  • Business Organisation and Environment: McDonald’s
  • McDonald’s and the Hindu Culture
  • Support of the Organizational Goals and Objectives at McDonald’s
  • Analysing the Communication Process in McDonald’s
  • Employee Value Proposition in McDonald’s
  • Studies About Big Mac: Inside the McDonald’s Empire
  • Pros and Cons About McDonald’s Modernization
  • Change Management Plan for McDonald’s
  • Classification of the Business According to Its Ownership: McDonald’s
  • Product Life Cycle: McDonald’s
  • Company Background and Market Analysis of McDonald’s
  • Components for Planning Promotion Strategy for McDonald’s
  • Business Plans About McDonald’s Corporation
  • Concepts and Operations Management Principles in McDonald’s
  • CRM Development and Implementation at McDonald’s
  • Customer Centrality Within the Organization of McDonald’s
  • Global Supply Chain Management of McDonald’s
  • Analysis and Economic Factors of McDonald’s
  • McDonald’s Entry Into Foreign Markets
  • Analysis of Innovation, Design, and Creativity at McDonald’s
  • McDonald’s Leadership and Company Profits
  • Cost Leadership Strategy in McDonald’s
  • Ethical and Unethical Acts of McDonald’s Commerce
  • Corporate Social Responsibility for McDonald’s
  • McDonald’s Effective Evaluation When Marketing Their Products
  • Evaluation and Control Methods at McDonald’s
  • The Corporate Culture and Values of McDonald’s Corporation
  • Customer Demands for McDonald’s
  • Explanation and Evaluation of the Distribution System for McDonald’s
  • Behavior Towards Fast Food McDonald’s in Malaysia
  • Business Proposal for McDonald’s
  • Cost Minimization, Differentiation, and Focus of McDonald’s
  • The Use of Motivational Theories at McDonald’s
  • Factors That Influences Consumer Buying Behaviour for Fast Food of McDonald’s
  • Psychological Effects of McDonald’s in Japan
  • Cultures and the Globalization of McDonald’s
  • Gender and Sexuality Analysis Over McDonald’s Advertisement
  • Litigation Cases Against McDonald’s
  • Management and Organisational Behaviour: McDonald’s
  • Customer Activity Cycle for McDonald’s
  • Management Efficiency Ratios: Burger King vs. McDonald’s
  • Public Relation Tactics of McDonald’s
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