advertising essay conclusion

Essay On Advertisement

500 Words Essay On Advertisement

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

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Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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Analysis Essay On An Advertisement (Writing Guide)

How to write good analysis essay on an advertisement.

Outline example

How to start, introduction example.

• How to write the thesis statement

Thesis example

How to write body paragraphs, example of body paragraphs.

• How to conclude

Conclusion example

• Revision tips

Advertising plays a major role in our society today; everywhere you go you will find products being advertised on television, online pages, billboards. Advertisement analysis is a common assignment students are required to undertake. Writing an analysis of an advertisement is more about writing a review of the advertisement using a specific format. There are several strategies to go about this type of assignment. So, below is a step-by-step approach to writing an analysis of an advertisement.

Introduction :

• What is the advertisement for
• Summary of the context of the advertisement
• Background information about the company
• The thesis statement
• The effect of the advertisement and the target audience

Body Paragraphs :

• Present evidence of the effectiveness of the ad on the target audience
• Give examples
• Show various components of the advertisement
• Explain some of the outstanding strategies used to persuade the target audience
• Describe the values and emotion the ad provokes in the readers
• Describe the visual strategies
• Describe the ethos, pathos, and logos
• Describe the textual strategies, including the diction and the tone.

Conclusion :

• Present the most important points justify why the advertisement is successful
• The present technique used that makes the product outstanding
• Review the intention of the advertisement
• Provide your opinion.

In the introduction, it is important to state what the analysis will focus on. The ideas to get to the point as early as possible. The essay writer should not assume that the readers are familiar with the product. That is why the first step is to analyze if the advertisement presents a brief history and a detailed description of what the product is about. A good advertisement needs to show how the product is superior to other products in the market.

For example, when a company produces a commercial the aim is to increase sales.

• Here are also points you should consider when writing your essay:
• Some people prefer to write the introduction after they have written the essay itself – you should try both ways to see which one works better for you.
• The introduction must always contain the thesis statement.
• Any information which is needed for the essay, but doesn’t necessarily fit into any of the body paragraphs, should go into the introduction.
• Don’t make any arguments in the introduction itself; save it for the body paragraphs.
• The introduction should summarise the main arguments you intend to make.

Now, you know the main rules of writing an introduction. Next, please find an example of the introduction.

Old Spice’s advertisement “How Your Man Could Smell Like” is an attractive phrase used to lure the audience to purchase the product. The advertisement meant to capture men’s attention through women. It presents an ideal image of how a man should smell. The advertisement used sexually themed strategy to grab the reader’s attention.

How to write a thesis statement

To write a thesis statement, make sure that you have done all the research you want to do, and that you know everything you want to when it comes to your essay. Try and boil down the ultimate point of the essay into a small amount of space – at the most two sentences. It should be clear enough that every part of your essay will be able to relate to it without much trouble.

The advertisement conveys a strong message about a strong personality where a man needs not only to be attractive but also to be confident by smelling like a real man. The advertisement uses emotional appeal to influence young women who value strong qualities in a man.

Any advertisement is meant for a specific audience, therefore, a good analysis should present the target audience. The body paragraphs should clearly present, which groups of people are being targeted, discusses how the intention presented work together to create a good impression. When writing an advertisement analysis essay, it is important to explain how popular and effective the advertisement is. Describe the rhetorical appeals, including pathos, ethos, and logo, these are concepts that provoke emotion among the target audience in an attempt to convince them to like the product.

Tips on body paragraph writing:

• Each paragraph should only deal with one argument, to keep from being cluttered.
• Each paragraph should have a topic sentence to introduce it, and a summary sentence at the end of both wind things up, and lead into the next sentence.
• Each paragraph should reference the thesis statement in some way.
• Each paragraph should fit into the essay in a way which makes it flow properly, leading readers through the essay to a similar conclusion.
• Each paragraph should contain just the right amount of research – not so much as to confuse the issue, but not so little that it seems like there is nothing to say.

Below is an example of the body paragraphs for advertising analysis.

1st paragraph

The commercial appeals to women more than men. This is important because it does not rely on the attractiveness of the model and the setting, but on sensational, emotional responses presenting how perfect men should translate into the reality the ideal image of who a man should be and what he should smell like to attract a wider audience.

2nd paragraph

The advertisement uses an attractive man who seems to be physically fit, giving the product an image that men are appealing to women’s tastes. The advertisement also presents the notion that a man’s’ emotional needs to smell like a real man to attract a woman. The advertisement uses a reliable strategy of sexuality. Sexually themed advertisements appeal to not only men and women but to a wider audience. Using such themes is the surest way to attract more people to use the product.

3rd paragraph

Normally, these advertisements focus on men who are physically attractive to try and sell their products, with the implication that the product will give an entire lifestyle, not simply a way to smell good. This is one way in which the advertisements appeal to people – making it seem as though they too can aspire to be as ‘cool’ as the man presents, simply by purchasing the aforementioned product.

How to write a conclusion

After review, the advertisement giving appropriate evidence to support the claim the next step of the analysis is to wrap up by reviewing the key points of the analysis. The conclusion of the analysis should be a brief summary justifying if the advertisement has achieved its objectives.

Tips to remember when writing your conclusion

• Remember to restate the thesis statement.
• Round up the arguments made in the essay – do not make any original arguments in the conclusion.
• The conclusion is your last chance to bring people round to your point of view, so make it count.
• Remember that you can bring in the history or additional information which is used in the introduction, to remind people of anything that might be useful.
• Your conclusion should mention every argument made in the essay.

Example of a conclusion is shown below.

The Old Spice ad is successful because it makes a good impression on people and makes the audience believe that smelling good can be attractive. The advertisement carefully uses sex appeal, making it attractive for both men and women. Mixing the right amount of humor makes it stand out because of its no offensive. Old Spice’s appeal to women makes men want to look and smells like a real man. The advertisement presents an ideal man as good looking, masculine and romantic. Any advertisement that arouses people’s emotions and people want to watch and remember their products can be termed as a successful advertisement.

Research paper revision

Revision is important since it gives you the opportunity to create the best essay you are capable of. Revision lets you check whether or not your essay flows correctly, whether it makes sense, as well as the smaller things like grammar and punctuation.

• Do two revisions – one for spelling and grammar, and one for structure.
• Check to make sure that the argument through the paper flows correctly.
• Try and come to revision with fresh eyes, since this will help you see problems more easily.
• If you can, ask someone else to read your essay, to point out any errors.
• Make sure to specifically check things like thesis statements, topic sentences, etc.

Need a custom essay?

1.How to write an analysis essay on an advertisement? To analyze an advertisement, one needs first to figure out the objectives behind the Ad film. Then, the analysis will deal with weighting the theme of the Ad and how well it conveyed the message. However, several other aspects are also mentioned in an ad analysis. Discuss the brand’s values and beliefs? Elaborate on the Ad appeal, emotional or rational? Discuss the storyline, the big idea, overall execution of the Ad film.

2.Who can write an analysis essay on an advertisement? Advertisement analysis is best written by field experts available on customessayorder.com. The platform provides wiring help to students who face difficulty in completing their college assignments. The writing company is good with deadlines, free revisions, professional proofreading, and guaranteed high-quality paper delivered on time written by native English speakers.

3.How to conclude an analysis essay on an advertisement? The conclusion simply summarizes the objectives the ad aimed at and how well it conveyed the message to the audience. Mention both the wins and losses. Also, give a sneak preview of how well the persuasion appeal worked for the brand in the ad.

4.What should an analysis essay on an advertisement include? Ad Analysis should identify the rhetorical appeals—logos, pathos, and ethos in the ad. Analyze the ad’s target demography. Moreover, several points to be included in an advertisement analysis are: · The big idea · Type of advertisement campaign – thematic or tactical · Persuasion appeal – emotional or rational · Core brand values · Subliminal message · Testimonial · Production value · budgets · Cast · Locations

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15 Drafting Your Ad Analysis

Dr. Karen Palmer

Now that you have a solid outline, it’s time to start writing your ad analysis paper! Here we will work through fleshing out each part of your outline–turning your outline into a full draft.

Introduction

The first part of your paper is your introduction. You may remember from the Writing Formula chapter that an introduction consists of three main parts: the hook, the introduction to the topic, and the thesis. Let’s begin with the hook. A hook does two jobs–it connects the topic of your paper to your readers, and it attempts to capture their attention.

This video highlights some of the most common techniques for writing a good hook:

Now that you have a general idea of what a hook does, let’s focus in on the kind of hook that would be most useful for your ad analysis essay. Let’s say you are doing an analysis on that milk ad we discussed earlier in the text.

Strategy 1: Connect to the topic of the ad: milk. You could say something like, “Do you drink milk?” But…would that really draw in readers? Surely, there is a better way to grab the attention of our audience.

Strategy 2: Connect to the broader topic of advertising. Here you might say something like, “Advertisers are always trying to get our attention.” Sure, this is a broad opening to the paper, but is it really going to make anyone interested in the topic?

A good idea is to brainstorm some current events or topics that link to your ad. A brainstorming list for this milk ad could include lactose intolerance, the concept of looking at TV sitcom characters as role models, the changing role of mothers, and even the pressure placed on moms (and women in general)  to be perfect. Choose something that appeals to you and that illustrates a theme that runs through the ad. When brainstorming with my classes, we often land on the idea of perfection with this particular milk ad. It makes a compelling frame for the paper.

Introducing the topic is just that–letting readers know what the paper will be about. ie An ad for ________ located in _________ magazine illustrates this concept. Note that you need to include the specific product advertised in the ad, the name of the magazine in which the ad is located, and include a connection/transition to your hook.

Finally, the last sentence of your introduction is your thesis. Here you make your argument. While you already wrote a thesis for your outline, you want to double check that the thesis connects in some way to your hook. Our example thesis is: “The advertisers successfully persuade the consumer that milk will make them a great mom by using nostalgia, milk branding, and the image of ideal motherhood.” We might make a slight adjustment here to make the connection a bit more explicit: “The advertisers play on the desire of moms to fulfill an image of perfection by using nostalgia, milk branding, and the image of ideal motherhood.”

In the ad analysis, our background consists of two different sections: the description and the discussion of context.

Description

Remember that your audience cannot see the ad you are discussing. If you were in a room presenting to your audience, you might project an image of the ad up on a screen. Since we can’t do that in an essay, we need to describe the ad for our readers. Essentially, you want your readers to be able to draw a basic picture of your ad–or at least visualize it accurately in their minds.

This video from James Rath discussing how people with visual impairments see images on social media gives an important life reason for learning how to write solid image descriptions:

Here are some good tips for writing a description of an image:

1. Start by giving readers a one sentence overview of the ad. For our milk ad, that might be, “In this ad, three mothers from iconic sitcoms sit side by side in a beauty parlor under old-fashioned hair dryers.”

2. Determine in advance how you want readers to see the image–do you want them to look at the image left to right? Foreground to background? Clockwise? Bottom line here–don’t make readers minds jump around from place to place as they try to visualize the image.

3. Choose the key elements. You don’t have to describe every single thing in this paragraph. Tell readers who the three moms are and what show they are from. Give enough basic details so that readers know the setting is old-fashioned. Remember, you’ll be able to bring forward more detail as you analyze the ad in the body of your paper. Readers don’t need to know what color a person’s eyes are unless it’s a key part of the ad.

4. Don’t forget the text! While you should not write every word in the ad in your description, especially if there are lengthy paragraphs, you should include a brief overview of the text. ie placement, basic overview Again, you’ll be able to give specific quotes that are relevant to your analysis in the body of your paper.

5. Write in present tense!

The context of an ad really focuses on the audience of the ad. Remember that advertisers very carefully consider the audience for their product and create their advertisements to best reach that target audience. Let’s look at this from the perspective of a company looking to place an ad:

So, if an advertiser goes to this much trouble to determine the demographics of their target audience, it’s obviously important! The ad (unless perhaps it was published by an inexperienced advertiser) is not “for everyone.” An ad in Newsweek , no matter how childlike it appears, was not created for children. It was created for the audience who will purchase and read this magazine. When we do an ad analysis, we want to share similar information with our readers. What magazine is the ad placed in? What is the general focus of that publication? What kinds of articles appear in the publication? What general types of ads appear? In short, who is the audience? Of course, you can look at a magazine and get some of this information. You can also do a quick online search for the demographics of the magazine or for their media kit, which is what advertisers look at prior to purchasing advertising space to ensure the magazine is a good fit for their ad.

Now that you have the background out of the way and your audiences thoroughly understand the topic, it’s time to begin your analysis. Your thesis should have given at least three advertising strategies used in the ad. Your paper should include a paragraph for each one of those strategies.

Topic Sentence

The topic sentence should echo the wording of the thesis and clearly introduce the topic. For example, “One way the advertisers use the concept of the perfect mother to convince readers to purchase milk is by using iconic mothers from television shows.” For your next paragraph, you’d want to be sure to include a transition. For example, “Another way” or “In addition to” are both phrases that can be used to show that you are building onto your previous paragraph.

In this part of the paragraph, you want to give specific examples from the ad to support your point.

First, you should introduce the example. “The three moms from iconic tv shows are the focus of this ad.”

Next, you should give specific examples from the ad–this could be pointing out particular details about the images in the ad or quoting from the text–or both! For example, for the milk ad, you might give the specific names of the characters and the shows they are from. You might point out that every detail of their outfits are perfect. That they are wearing makeup and jewelry. That they have their wedding rings prominently focused in the image. You might also quote text, like the line from the ad that says, “Another all-time great mom line.”

Finally, wrap up your examples with a clear explanation of how the example proves your point. For example, you might say that, especially in modern times, it is very difficult for mothers to live up to the standard of perfection set by these three television moms. You might explain how causing readers to feel “less than” sets the stage for them to accept the premise that giving their children milk will make them more like these TV moms.

The wrap up for your paragraph is similar to the wrap up for the evidence provided. Here you want to reiterate your thesis in a simple sentence. For example, you might say, “Using the images of these iconic moms convinces moms that, in order to be a good mom, they must buy milk for their children.”

The conclusion of your paper is essentially a mirror image of your introduction. Think of your paper as an Oreo cookie. The introduction and the conclusion are the cookies that surround the best part–the body of the paper. Like the cookie outsides of the Oreo, the introduction and conclusion should be mirror images of each other.

1. Start with re-stating the thesis.

2. Reiterate the topic.

3. Return to your hook and elaborate.

Unlike an Oreo, the conclusion should not simply copy your introduction word for word in a different order. Try to restate your sentences in a different way. Elaborate on your hook so that you leave readers with something to think about!

 Content written by Dr. Karen Palmer and is licensed CC BY NC.

The Worry Free Writer Copyright © 2020 by Dr. Karen Palmer is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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• How to conclude an essay | Interactive example

How to Conclude an Essay | Interactive Example

Published on January 24, 2019 by Shona McCombes . Revised on July 23, 2023.

The conclusion is the final paragraph of your essay . A strong conclusion aims to:

• Tie together the essay’s main points
• Show why your argument matters
• Leave the reader with a strong impression

Your conclusion should give a sense of closure and completion to your argument, but also show what new questions or possibilities it has opened up.

This conclusion is taken from our annotated essay example , which discusses the history of the Braille system. Hover over each part to see why it’s effective.

Braille paved the way for dramatic cultural changes in the way blind people were treated and the opportunities available to them. Louis Braille’s innovation was to reimagine existing reading systems from a blind perspective, and the success of this invention required sighted teachers to adapt to their students’ reality instead of the other way around. In this sense, Braille helped drive broader social changes in the status of blindness. New accessibility tools provide practical advantages to those who need them, but they can also change the perspectives and attitudes of those who do not.

Table of contents

Step 1: return to your thesis, step 2: review your main points, step 3: show why it matters, what shouldn’t go in the conclusion, more examples of essay conclusions, other interesting articles, frequently asked questions about writing an essay conclusion.

To begin your conclusion, signal that the essay is coming to an end by returning to your overall argument.

Don’t just repeat your thesis statement —instead, try to rephrase your argument in a way that shows how it has been developed since the introduction.

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Next, remind the reader of the main points that you used to support your argument.

Avoid simply summarizing each paragraph or repeating each point in order; try to bring your points together in a way that makes the connections between them clear. The conclusion is your final chance to show how all the paragraphs of your essay add up to a coherent whole.

To wrap up your conclusion, zoom out to a broader view of the topic and consider the implications of your argument. For example:

• Does it contribute a new understanding of your topic?
• Does it raise new questions for future study?
• Does it lead to practical suggestions or predictions?
• Can it be applied to different contexts?
• Can it be connected to a broader debate or theme?

Whatever your essay is about, the conclusion should aim to emphasize the significance of your argument, whether that’s within your academic subject or in the wider world.

Try to end with a strong, decisive sentence, leaving the reader with a lingering sense of interest in your topic.

The easiest way to improve your conclusion is to eliminate these common mistakes.

Don’t include new evidence

Any evidence or analysis that is essential to supporting your thesis statement should appear in the main body of the essay.

The conclusion might include minor pieces of new information—for example, a sentence or two discussing broader implications, or a quotation that nicely summarizes your central point. But it shouldn’t introduce any major new sources or ideas that need further explanation to understand.

Don’t use “concluding phrases”

Avoid using obvious stock phrases to tell the reader what you’re doing:

• “In conclusion…”
• “To sum up…”

These phrases aren’t forbidden, but they can make your writing sound weak. By returning to your main argument, it will quickly become clear that you are concluding the essay—you shouldn’t have to spell it out.

Don’t undermine your argument

Avoid using apologetic phrases that sound uncertain or confused:

• “This is just one approach among many.”
• “There are good arguments on both sides of this issue.”
• “There is no clear answer to this problem.”

Even if your essay has explored different points of view, your own position should be clear. There may be many possible approaches to the topic, but you want to leave the reader convinced that yours is the best one!

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This conclusion is taken from an argumentative essay about the internet’s impact on education. It acknowledges the opposing arguments while taking a clear, decisive position.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

This conclusion is taken from a short expository essay that explains the invention of the printing press and its effects on European society. It focuses on giving a clear, concise overview of what was covered in the essay.

The invention of the printing press was important not only in terms of its immediate cultural and economic effects, but also in terms of its major impact on politics and religion across Europe. In the century following the invention of the printing press, the relatively stationary intellectual atmosphere of the Middle Ages gave way to the social upheavals of the Reformation and the Renaissance. A single technological innovation had contributed to the total reshaping of the continent.

This conclusion is taken from a literary analysis essay about Mary Shelley’s Frankenstein . It summarizes what the essay’s analysis achieved and emphasizes its originality.

By tracing the depiction of Frankenstein through the novel’s three volumes, I have demonstrated how the narrative structure shifts our perception of the character. While the Frankenstein of the first volume is depicted as having innocent intentions, the second and third volumes—first in the creature’s accusatory voice, and then in his own voice—increasingly undermine him, causing him to appear alternately ridiculous and vindictive. Far from the one-dimensional villain he is often taken to be, the character of Frankenstein is compelling because of the dynamic narrative frame in which he is placed. In this frame, Frankenstein’s narrative self-presentation responds to the images of him we see from others’ perspectives. This conclusion sheds new light on the novel, foregrounding Shelley’s unique layering of narrative perspectives and its importance for the depiction of character.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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• Post hoc fallacy
• Appeal to authority fallacy
• False cause fallacy
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Your essay’s conclusion should contain:

• A rephrased version of your overall thesis
• A brief review of the key points you made in the main body
• An indication of why your argument matters

The conclusion may also reflect on the broader implications of your argument, showing how your ideas could applied to other contexts or debates.

For a stronger conclusion paragraph, avoid including:

• Important evidence or analysis that wasn’t mentioned in the main body
• Generic concluding phrases (e.g. “In conclusion…”)
• Weak statements that undermine your argument (e.g. “There are good points on both sides of this issue.”)

Your conclusion should leave the reader with a strong, decisive impression of your work.

The conclusion paragraph of an essay is usually shorter than the introduction . As a rule, it shouldn’t take up more than 10–15% of the text.

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Starting an Essay on Advertising

Table of Contents

To start off, whenever you are writing an essay on a particular topic, the first thing is to strive to make your audience get a picture of what you are talking about. The best way to do so is by first defining your topic or explaining what it is that you aim to achieve or how the reader will benefit. As far as advertising goes, we are going to look at some of the angles an advertising essay can be approached from.

Essay on Advertising : Sample Approaches

The first way to approach advertising essays can be through looking at how advertisements are brought to life from conception to implementation. This means looking at the different players in the industry and what they do. How they impact advertising and their ways of doing business. This alone can be approached from many different angles depending on the resources one has as a writer and how far they are willing to go to find out the finer details. This is where as an advertising essay writer ; one can cover various media used to roll out advertising campaigns. Whether it is television, the internet, outdoor advertising, print, audio or audio-visual media the list is endless.

Advertising Organization

Figure 2 advertising medium

While writing this sort of essay, it is also important to look at how the whole organizations of the industry including the key figures that make advertisements come to life. This includes companies and advertising agencies that create the adverts.

Advertisements are a huge part of our everyday lives; everywhere we go we see different types of ads which appeal to different target audiences differently. Advertising techniques have changed along the way, and this also influences the way companies/business sell to their customers, with the internet or online advertisements, we have seen more online business or e-commerce which has, in turn, forced businesses to do doorstep deliveries. This mostly is common in food and fashion industries.

A Look at Writing Essay on Advertising Ethics

Ethics can be defined as the moral principles that govern a person or group’s behavior. Code of ethics is used by companies, professional organizations and individuals, it contains some rules and principle which help them in making decisions between right and wrong.

Lately, there has been major controversy in the ethics of advertising. A good example is a Calvin Klein undergarment advertisement that appeared in Times Square. On a billboard was a photo of two children in underwear, standing on a sofa, smiling and playful. The advertisement was criticized as sexual and promoting pedophilia.

Some advertisements are very creative and fun; however, with the competitive nature of the industry, they are continuously becoming unethical in comparison to the advertisements in the 50’s. For example:

• Television consumers today are exposed to many ads which interrupt attention to their most favorite programs.
• Advertisements wrongly target vulnerable populations with a poor diet such as fast foods the likes of KFC or McDonald’s, hence lifestyle diseases such as obesity or diabetes at a very young age.
• Some ads brainwash children who attend to them reducing the children into nagging and pestering towards parents in relation to advertised products.
• Using obscene materials and content has been a great ethical disaster in advertising. Obscenity such as sex appeals has been used to attract viewership a practice that is not ideal for an ethical society.

An ethical ad is the one which does not lie, does not make any fake or false claims and is in the limit of decency. Nowadays advertisers only focus on their sales; they just want to attract customers and increase their sales. They present their ads in such a way that people start thinking that this is the best product as compared to others however most products are found to be fake, false and misleading customers.

Nevertheless, the positive side of advertisements cannot be ignored. Of course, advertising increases awareness about services and products of organizations without which the profitability and sale of these products would be difficult. In other words, demand is a product of advertising since it educates potential consumers about new market offers.

As you can see, there are a lot of angles one can approach an essay on advertising as has been highlighted above. My hope is that this has been an eye opener on the essay possibilities in this industry.

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How to Write Good Essays on Advertisement

Writing essays is a sincere opportunity for writers to expose their prowess. While in college, the greatest worry for communication students is how to write good essays on advertisement. If you are among those wondering how to write good advertisement analysis essays, we have your back.

Now, essay writing is a gradual process. Mastery of excellent writing skills come with practice. An essay writing website like Gradecrest.com has writers who are masters in essay typing. To become one, you must possess excellent essay writing techniques.

Reading about how to write good essays on advertisements can mold you into a Jedi essay writer. You actually don?t need an advertisement analysis essay example. Instead, knowing what to put where really matters.  With our skills, you can handle both complex and simple essays on TV advertisements.

These insights are from our best writers . Yes, the ones we task with writing rhetorical analysis essays on commercials.  We are sure that in the end, you will become the best essay writer there is in your class. Basically, it is all about ad analysis essays. From how to criticize an advertisement to handling argumentative advertisement essays, we have you.

Let us begin with the outline.

Example of an Advertising Analysis Essay Outline

Before writing an essay on an advertisement, it is always important to draft an outline. Here is a sample:

Introduction

• The name of the advertisement and its purpose. Include the authors and the brand.
• Summary of the context of the ad.
• Background information about the company in the advertisement.
• Your thesis statement.
• The impact of the ad on the intended audience.

Body Paragraph

• Evidence on the effectiveness of the advertisement on the target audience
• Use examples, where applicable.
• Describe the components of the advertisement
• Explore the strategies employed by the advertisers
• The impact of the ad on the audience
• Ethos, pathos, and logos of the ad.
• Textual and visual strategies in the advertisement.
• If it is a comparison, explore the differences and similarities.
• Reinvent the thesis of the essay on advertisement
• Address what makes the advertisement tick
• What was the intention of the ad?
• Reflect on the ad and give your opinion.

Common Topics for Essays on Advertising

• Analysis of Shampoo advertisement
• Pater Philippe advertisement analysis
• Old spice ad analysis essay
• Marketing ad analysis
• Sports marketing ad analysis
• Print ad analysis
• Critical evaluation of an ad
• Automotive ad analysis
• Pepsi advertisement analysis
• McDonalds ad analysis essay
• Victoria Secret ad analysis essay
• Analyzing the strategies used by Victoria Secret advertisements
• Dove ad analysis essay
• Pepsi Halloween Ad analysis
• Coca-Cola ad analysis essay
• Cover girl ad analysis essay
• Nike ad analysis essay
• Power of advertising in today?s world
• History of advertising essay
• Advertisement campaign analysis
• The evolution of advertisement

These are just but a few ad analysis topic ideas. The advertisement analysis essay prompt always has instructions. Sometimes, it is possible to come up with a list of argumentative advertisement analysis essay topics. Be sure to choose what fits the context and instructions.

Advertising Essay Introduction

When writing an introduction about advertising in essays, it is important to figure out what the ad is about. An essay writer always uses a hook and a good thesis statement to spice up their advertisement essay introduction.

Your introduction should also feature some history of the brand, the author of the ad, and where it was aired. Sometimes, it is good to go as deep as the media where it was first aired and at what time. Explore the audience of the advertisement as well, in the introduction.

Here is an example of an advertising essay introduction.

The old spice advertisement uses persuasion strategies such as emotional appeal and logical appeal to convince the audience to buy the product. The advertisement targets the attention of men through women. To grab the attention of the audience, it spices up the message and wraps it in a sexually themed strategy. As such, the old spice advert is one of its kind.

When writing the introduction ensure that you have a thesis statement. Besides, you should avoid deviating into matters, not in the essay.

Still, summarize the major arguments. The example above shows how to start an advertisement analysis essay.

Advertising Essay Conclusion

When writing an argumentative essay on advertising or just an advertisement analysis essay, how you write the conclusion matters.

If you do not get the paragraphs right, you will be asking how to add more to an ad analysis essay. Let us see how it is done.

When writing the essay conclusion, restate the thesis , not as it is in the introduction but in a reinvented format.

Sum up the arguments in the body paragraphs and use the words that denote a closing sentence. Your conclusion should make clear what your argument in the paper is. Reflect on how the advertisement was successful or how it failed.

Choosing Proper Words for the Essay

When writing, a good choice of words exposes your intelligence. As such, always ensure that your essay flows, is coherent, and is relevant to the topic.

Using language effectively can help build sound arguments and capture the main ideas in the ad.

We advise students to make it simple. If you must use a synonym, maybe to avoid plagiarism when paraphrasing, ensure it fits the context.

For logical flow, use some of the transition words and phrases.

Words such as moreover, besides, for example, furthermore, and however, to mention a few, should feature in often in your essay.

Quoting from other Sources

If there is one thing that makes writing sweet, it is using the right referencing skills. An essay is a chance for you to showcase your essay writing skills.

Thus, you should ensure that you are quoting opinions from other people or even copyrighted material to support ideas.

While using quotes from other people show the extent to which you did your research, be sure to use in-text citation and a reference list.

When writing about the history of the United States of America, you should borrow ideas from relevant materials written by authors on the same theme.

The same applies to when analyzing an advertisement about McDonald?s. You must find materials that talk about persuasive strategies in an advertisement, impacts of McDonald?s advertisements, and any relevant literature. if you master this, there is no need to worry about how to write good essays on advertisements.

Using Proper Vocabulary in an Essay on Advertisement

If there are one place writers err, it is the use of vocabulary. An essay written with the right vocabulary flows. It takes quite some patience and practice to master the use of vocabulary.

When you use rambling words in your essay, make sure you use lower cases to capture the attention of the readers.

You can also achieve modest clarity in your essay by using the right vocabulary. However, to avoid the trap of just throwing in words, always do proper research.

You can only express your ideas with clarity when you understand how the vocabularies fit.

The internet is fraught of learning avenues for one to master vocabulary. Use Online dictionaries such as Merriam Webster or Oxford Dictionary.

Also, you can use the thesaurus to master how to place and use vocabulary in your text.

Essay Tone and Good Grammar Equals Good Grades

A good essay writer maintains a good essay tone from start to finish. Talk about sentence structures; they count here.

A good tone makes it easy for readers. When writing advertising essays always arrange the points in a logical manner.

Avoid grammar errors at all cost when writing the essay. As soon as you are down, proofread the paper to correct any grammatical errors present.

Also, ensure that the punctuation use in your essay is excellent. Submit an essay on an advertisement that you are sure will bring great grades.

Get Help if you wish to

It takes time to develop good essay writing. With this article on how to write good essays on an advertisement, we explore every detail you need to know when writing ad analysis essays.

To recap, your introductory sentence has to present the concepts of the advertisement you are analyzing in the essay.

The body paragraphs should have the best sentence structures, exhibit good vocabulary use, be devoid of grammar errors, and develop the thesis in the introduction of your advertisement essay.

Your conclusion should summarize and restate the thesis statement.

Well, it is also possible that writing an advertising essay is not your thing! In this case, you need to hire essay writers to act on your paper. Gradecrest.com has the best essay writers to help with your essays. We can handle essays as urgent as the 3-hour deadline .

When you order from us, you get a paper that factors in all the parameters discussed in the article.

Gradecrest is a professional writing service that provides original model papers. We offer personalized services along with research materials for assistance purposes only. All the materials from our website should be used with proper references. See our Terms of Use Page for proper details.

2020 Theses Doctoral

Essays on Advertising

Choi, Woohyun

According to eMarketer, the total advertising spend in US alone was estimated to be over $238 billion. Firms invest large amounts of money in advertising to promote and inform consumers about their products and services, as well as to persuade them to purchase. The broad theme of advertising has been examined from many different angles in the marketing literature, ranging from empirically measuring effects of TV ads on sales to analytically characterizing the key economic forces stemming from enhanced targetability in online advertising. The purpose of my dissertation is to study some of the key questions which remain unaddressed in the advertising literature. In the first essay, I examine firms' choices of advertising content in a competitive setting. I demonstrate that competitive forces sometimes induces firms to choose advertising content that shifts consumers' perception of product quality. While this strategy hurts firms in a monopoly setting, it increases their profits under competition because it may increase the utility of their offering in comparison with the competing offering. In the second essay, I investigate the optimal mechanism for selling online ads in a learning environment. Specifically, I show that when ad sellers, such as Google, design their ad auctions, it is optimal for them to favor new advertisers in the auction in order to expedite learning their ad performance. In the third essay, I study the impact of tracking consumers' Internet activities on the online advertising ecosystem in the presence of regulations that, motivated by privacy concerns, endow consumers with the choice to have their online activity be tracked or not. I find that when ad effectiveness is intermediate, fewer ads are shown to opt-in consumers, who can be tracked and have their funnel stages inferred by advertisers, than to opt-out consumers, who cannot be tracked. In this case, consumers trade-off the benefit of seeing fewer ads by opting-in to tracking (positive instrumental value of privacy) with the disutility they feel from giving up their privacy (intrinsic cost of privacy). Overall, these findings shed light on novel strategic forces that provide guidance for marketers' advertising decisions in three distinct contexts.

Geographic Areas

• United States
• Internet marketing
• Internet advertising
• Television advertising
• Competition
• Google (Firm)

More About This Work

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Free Advertising Essay Examples & Topics

The advertising industry plays a critical role in modern society. We can see ads everywhere. They make us create opinions about all that we see, from food to politics. It is also the main source of income for most of the media, from newspapers to Facebook.

What can you write in an essay on advertisement?

In essence, your task is to compose an advertisement review. You have to analyze an ad or a few and explain how it promotes the product. Who does it appeal to? Tell about its aim and target audience. Then describe the main points and how it impacts people, providing your opinion. Write about the influence of advertising and your own impression.

To make it easier for you to decide on a topic for your advertising essay, our team has created a list of ideas for you. We also analyzed the structure of this type of academic paper and prepared some advertising essay examples.

Advertisement Essay Structure

When you’re writing a standard academic piece, your essay on advertising should be five paragraphs long. In the table below, we will analyze what you should describe and how to do so in detail.

• Introduction: Describe the product and provide some background information about it. You should state what exactly you will analyze. Include your personal opinion in this part. Explain why the company needs a commercial for the product. Summarize the content of the ad.
• Thesis Statement: Mention the main descriptive points that will appear in the body of your essay. There is no need to introduce your personal opinion in the thesis . Focus only on the vital aspects. Don’t write more than two sentences — preferably stick to one.
• Body Paragraphs: Here, you should describe the target audience of the commercial in any essay on ads. Besides, in the paragraphs, write about the concept of the brand and advertised product. Provide a visual analysis of the ad: colors, lighting, actors, and props and their meaning. Then switch your focus to the pros and cons of the ad.
• Conclusion: Try to keep it short and logical, covering the most significant points. Summarize the information about the targeted audience, the aim of the ad, and if they achieved it.

The structure above can serve as an outline for your argumentative essay on any chosen topic. But that’s not all. To write a successful essay, you need to take a few steps before writing:

• Select a topic . Try to remember some ads that you have recently seen. Think of your reaction to them and choose the one that strikes you the most. You can also use one of the topics from this article instead.
• Carry out research . Make a semiotic analysis of the ad. Search for the psychological techniques, values, and tricks used in the ad. Also, focus on the purpose of the advertisement.
• Determine the audience. Your essay should be interesting to your readers. Make sure you highlight the aspects that are valuable for them. Avoid mentioning unsuitable details or using a wrong writing tone.

Don’t hurry.

Spend some time planning your essay and create an outline. Try to understand what the creator of the commercial is aiming to say. Think of the advertisement is successful or not and make your analysis simple and involving. Of course, highlight the positive and the negative aspects of the ad.

13 Advertising Essay Topics

As we mentioned above, choosing the right advertisement essay topic is a vital part of the job. In this section, we will provide a few ideas, among which you can find a suitable one for your assignment.

Try one of the following advertising topics:

• Should alcohol advertisements be banned entirely?
• Nike feminist commercials and their significance to women.
• How Coca-Cola commercials became a symbol of Christmas.
• The advantages and disadvantages of Internet ads.
• What is wrong with shampoo ads?
• Advertising strategies on social media.
• The adverse effects of violence in the media.
• How does advertising affect children?
• The ethical side of the advertising industry.
• Marketing strategies in the political advertisement.
• How does advertising affect the economy?
• What are the main media and advertisement techniques of Netflix?
• Unethical aspects of using women objectification in ads.
• Hybrid marketing model as a way of reducing costs for a company.

Thank you for reading this article! You can also find some useful advertising essay examples below. They will help you to see how to use all these tips.

430 Best Essay Examples on Advertising

The colgate and vaccine advertisements, louis vuitton’s place in the sun perfume ad analysis.

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Effectiveness of Advertisement: Graphic Organizer

Mcdonald’s ”i’m lovin’ it”: the illustration, apple: the advertising campaign, visual persuasion in wendy’s advertisement, advertisement by dr. martens analysis, the feasibility of nike’s “just do it” advertisement strategy, emt401 special and mega events.

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Researching of Inclusive Marketing

A rhetorical analysis: “chevy commercial 2014”.

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Coca-Cola Website Versus Pepsi Website

Ethical dilemma of a 2016 tv commercial for milk by juhayna.

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Advertising Ethics in the Modern Consumer Society

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Ethics in Advertising and Its Importance

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Robert Indiana’s Marketing Message

Ethical advertising in consumer society.

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Construction of White Male Violence in Advertising

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Fight for Freedom, Love Has No Labels, and Ad Council: Key Statement

Disaster preparedness advertisement, garnier company: advertisement analysis, japanese advertisement and its standardization for the us, coca-cola: advertisement critique.

• Words: 1930

Using Text and Image to Convey a Message

The sexist campaign of dr. pepper 10-calorie soda, nursing advertisement: understanding of the underlying intention.

• Words: 1634

Conspicuous Consumption and American Advertising on the Internet

• Words: 1222

Analysis of the Starbucks UK Advertising

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Logical Fallacies in Advertising

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Media Analysis: Ageism in Advertisement

Advertisements: white claw hard seltzer pitch, moral and ethical brand advertising and presence according to kames.

• Words: 1478

Logos, Ethos, and Pathos in Advertising Forum

“open that coca-cola”. advertisement analysis, display advertising overview, adidas “faster than” advertisement’s special features, the nostalgic value of commercials, advertising plan for teen sportswear store, targeting uninformed consumers in the advertising campaign, multimodal analysis of cosmetic surgery advertising.

• Words: 7050

Hospital Advertising Decision-Making

Applying models to recent christmas ad campaigns, advertisement of a saudi arabian hotel chain.

• Words: 1759

Visual Analysis of the Maybelline Commercial

Nivea: analyzing and evaluating an advertisement, television (tv) ad execution styles, analysis of advertising’s impact, changing notions of audience of advertisement.

• Words: 1369

Analysis of Apple’s “Privacy on iPhone” Commercial

Australian lamb: make lamb, not walls, persuasion of #likeagirl advertisement by always.

• Words: 1423

An Analysis of the Advertisement

Coca-cola company’s advertising effectiveness, hall’s account of how messages in the media are encoded, tv advert: “2020 inspire change”.

• Words: 1580

Comparison Between Under Armour Advertising Strategy and Competitor’s Strategy

• Words: 1802

Effective Advertisements: Examples

The celebrity obsessed culture: marketing of colleges, metro extra strong mint candie advert, deceptive advertising: discussion of real experiences, gender roles in tv commercials and values in the society.

• Words: 2366

Critical Evaluation of Drug Advertisements

• Words: 1933

Click Fraud: The Dark Side of Online Advertising

Digital signage benefits for business.

• Words: 1604

The Two Advertisements for Medical Personnel

Fashion retail trends, sexual consumerism: a case for advertising, examples of advertisements by nike, kfc and coca-cola.

• Words: 1144

Description of the Mediums of Advertising

Logical fallacies in advertisement, louis vuitton: objectives of the advertising, consumer behavior matters, adidas campaign “yalla go for it” evaluation.

• Words: 1102

Controversial Advertising: Producing Cultural Affect

• Words: 2573

Change in Ad Representations

• Words: 2474

Employment of Ethos, Pathos, and Logos

Apple inc.’s advertising and commodity fetishism.

• Words: 1402

Emotional Connections in Advertisement

Celebrity advertising: great opportunities for brands.

• Words: 1097

Regulation of Advertisements in the UAE

• Words: 1375

Visual Argument Analysis: Kentucky Fried Chicken Website Advertisement

Culture and marketing strategy: a decision-making process, gucci perfume: interior design and merchandising, subways sandwich advert analysis, advertisement analysis: the quest to perfect the future – intel, the hierarchy of effects in advertising, subliminal advertising: what you see is what you get.

• Words: 1574

“The Persuasion Knowledge Model” by Friestad & Wright

A power of commercials or advertisements within american broadcasting, mango juice advertising in mexico, cluster advertising brief description.

• Words: 1179

Analysing Advertisements: A Successful Advert

Political advertising and strategy execution, aquannella company’s cluster advertising campaign.

• Words: 1430

Sony Camera Poster: Graphics in Consumerist Culture

• Words: 1089

Emotional Appeal in L. James’ Powerade Commercial

• Words: 1482

Advertising: Changes through Time

• Words: 1692

An Advertisement Textual Analysis

• Words: 1711

Advertising and Promotion: Integrated Marketing Communication

Dos equis amber: ads argument, intricacies of advertising, advertising campaign for a spray, critique of implicit meaning in advertising.

• Words: 1857

Contribution of CGI and Its Impact on Advertising

• Words: 2164

Cultural Artifact Advertisement of Makeup

Advertising: the moral issue.

• Words: 1368

Heineken Advertisement: Visual Argument

Motion pictures and the media.

• Words: 1348

“Spray More, Get More” by Feasey

Bud light company commercials and advertising, visual metaphors in print advertising for fashion products by stuart kaplan.

• Words: 1890

Internet Advertising and Behavioral Targeting

• Words: 1654

Effectiveness of Product Ads

Sexual imagery in advertising.

• Words: 2885

Alcohol and Tobacco Advertising History in the American Media

• Words: 1176

Ban on All Advertising of Alcohol

• Words: 1238

Advertisement Impact on Potential Buyers in the Cosmetic Industry

• Words: 2486

Advertising Agencies as Analysts of Consumer Tastes

Interactive digital signage in business establishments.

• Words: 3257

Advertising: Designing Desires

• Words: 2064

How to Write a Conclusion for Marketing Essay Step by Step

You must be wondering as to  how to write a conclusion ? What is the importance of writing a reasonable conclusion? The end plays a crucial role in any essay. Moreover, when it comes to the marketing essay, it plays a significant role.

The conclusion is the place in the essay where you present the gist of your overall work. It is the place where you are going to make things clear and crisp. Therefore, it is essential to write a conclusion in the best manner.

Here, in this blog, you are going to know how to write a conclusion for a marketing essay step by step.

Importance of a Conclusion in an Essay

The conclusion is a critical part of an essay . There are many cases where people tend to read the end first. Therefore, you must understand and write down the same, keeping all things in consideration.

There is also the usage of various questions and essential statements in conclusion. It all makes it an integral part of ending your essay on the perfect note.

Tips on How to Write a Conclusion for Marketing Essay Step by Step

Here, you are going to know about some of the essential tips that you must keep under consideration while writing a conclusion. A marketing essay must be thought provocative. You must be able to use the right strategy to engage the reader accurately.

Here are some of the essential tips on how to write a conclusion for a marketing essay step by step.

Reading the Essay Again

You must understand your written essay again. You are going to get complete detail about what you have in your article. In this manner, it is going to be very easy for you to form the right conclusion.

Moreover, if you are going to have the overall idea about your essay, you can put them down in a lesser number of words. Therefore, while you are writing the conclusion, read your article again and again to find the right gist.

Lesser Words Greater Impact

Another essential factor that plays a crucial role is to use more secondary words. You must understand the fact that the conclusion is not another essay. It is a part of our theme. Therefore, you need to choose a lesser number of words while writing it.

Furthermore, you have to understand that you cannot afford to miss out on the essential details. You must keep every aspect intact in a lesser number of words. Therefore, you can write a reasonable conclusion with a smaller number of words.

Engaging the Reader

One of the most critical points that many of the people miss out is to involve the reader. Throughout your essay, you keep on explaining your views. You give contradictions and supporting statements regarding your article.

Therefore, at the end of the essay, you must ask for the opinion of the reader. Hence, while you are writing the conclusion, you must include some questions and statements that involve the reader. Besides, it is essential to engage the reader in a marketing type of essay.

Using the Right Approach

It is essential to select the right approach while you are writing a conclusion. It involves noting down all the points that you are going to write in your end. The second step that comes here is to make a proper draft regarding the aspects that you are going to include.

Impactful Effect

Yes. You must leave a strong and impactful message while you are writing a conclusion. You must be able to leave a good impact on your reader. The language that you are choosing must think to provoke. In this manner, you are going to make an impactful conclusion at the end of the day.

How to Proceed Step By Step?

You are going to get a step by step methodology in the following points:

• Gather all the essential points that you want to include.
• Choose a tone that is impactful and must provoke the reader to think about your point.
• Write down a stronger message using lesser words.
• Include a question or some engaging statement in the text.
• Reform and revise the section if it is necessary.

What Are The Benefits Of Good Conclusion In Marketing Essay?

There are many advantages to writing a reasonable conclusion in the marketing essay. Firstly, it is going to leave some impact on the reader, and he will want to read more of you. Besides, he will have a positive influence and will think the way you want him to feel.

Secondly, the point that you put in front of the audience will have more and more clarity. All that you write in your conclusion determines what impact is getting there on the audience.

The conclusion is the place in the essay where you present the gist of your overall work. It is the place where you are going to make things clear and crisp. Therefore, it is crucial to write a conclusion in the best manner.

There are many rewards for writing a reasonable conclusion in the marketing essay . It is going to leave some impact on the reader, and he will want to read more of you. Besides, he will have an optimistic sway and will think the way you want him to feel.

In this manner, take your time and analyze things before writing the conclusion. If you are following the step by step strategy in writing these specific elements, you will be in the right direction.

Therefore, the next time when you are writing the conclusion for the marketing essay, you must note down about these points and then write down accordingly. It will enhance the show of your article. Also, it is going to make your reader think in the right direction.

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35 Strong Persuasive Writing Examples (Speeches, Essays, Ads, and More)

Learn from the experts.

The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of 60 interesting ideas here! )

• Persuasive Speeches
• Advertising Campaigns
• Persuasive Essays

Persuasive Speech Writing Examples

Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.

I Have a Dream by Dr. Martin Luther King Jr.

Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”

Woodrow Wilson’s War Message to Congress, 1917

Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”

Chief Seattle’s 1854 Oration

Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”

Women’s Rights Are Human Rights, Hillary Rodham Clinton

Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”

I Am Prepared to Die, Nelson Mandela

Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”

The Struggle for Human Rights by Eleanor Roosevelt

Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”

Freedom From Fear by Aung San Suu Kyi

Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”

Harvey Milk’s “The Hope” Speech

Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”

The Strike and the Union, Cesar Chavez

Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”

Nobel Lecture by Malala Yousafzai

Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”   

Persuasive Writing Examples in Advertising Campaigns

Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.

Nike: Just Do It

The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.

Dove: Real Beauty

Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.

Wendy’s: Where’s the Beef?

Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.

De Beers: A Diamond Is Forever

A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.

Volkswagen: Think Small

Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.

American Express: Don’t Leave Home Without It

AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.

Skittles: Taste the Rainbow

These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.

Maybelline: Maybe She’s Born With It

Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.

Coca-Cola: Share a Coke

Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.

Always: #LikeaGirl

Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.   

Editorial Persuasive Writing Examples

Source: New York Daily News

Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.

Yes, Virginia, There Is a Santa Claus (1897)

Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”

What’s the Matter With Kansas? (1896)

Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”

America Can Have Democracy or Political Violence. Not Both. (The New York Times)

Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”

The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)

Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”

If We Want Wildlife to Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)

Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”   

Persuasive Review Writing Examples

Source: The New York Times

Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.

The Great Gatsby (The Chicago Tribune, 1925)

Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”

Harry Potter and the Sorcerer’s Stone (Washington Post, 1999)

Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”

Twilight (The Telegraph, 2009)

Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”

To Kill a Mockingbird (Time, 1960)

Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”

The Diary of Anne Frank (The New York Times, 1952)

Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”   

Persuasive Essay Writing Examples

From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top examples.

The American Crisis by Thomas Paine

Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”

Politics and the English Language by George Orwell

Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”

Letter From a Birmingham Jail by Dr. Martin Luther King Jr.

Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”

Civil Disobedience by Henry David Thoreau

Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”

Go Gentle Into That Good Night by Roger Ebert

Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”

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Plus, the big list of essay topics for high school (100+ ideas) ..

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Advertisement Analysis Essay: Example and Tips

Analysis of advertisement is usually written by students while taking a course of marketing. Advertisement is a big part of marketing and understanding of the rules of its use is essential for students.

Advertising is one of the most important and effective ways to promote products / services of the company. And although this tool is not always the main one, very often it is the most costly element of the marketing budget.

That is why the question of how to evaluate the effectiveness of advertising concerns many business executives and marketers. If you don’t think about it, the result could be wasted advertising money. What if advertising doesn’t work? How to increase the economic effect? The solution may be thorough preparation and planning of the advertising campaign before it starts and control in the process, and not just an attempt to evaluate the result after the campaign.

Advertising campaign analysis is an in-depth study of how advertising works with web analytics in order to increase the number of orders within a limited budget.

• 1 Writing introduction to advertisement analysis essay
• 2 Example of introduction of advertisement analysis essay
• 3 How to write main part of advertisement analysis essay
• 4 Main part of advertisement analysis essay example
• 5 How to write conclusion of advertisement analysis essay
• 6 Conclusion of advertisement analysis essay example

Writing introduction to advertisement analysis essay

In the intro part, prepare the reader to what he is about to learn from your essay. Point out the direction if your thoughts. Name the ad, about which you are going to talk in the essay. You can tell couple words about the company or product from the advertisement and point out your attitude.

Explain why you’ve chosen that advertisement. If you have taken it as an example of bad ad campaign, tell it. If as a good one – explain why. In any case, already in the introduction the reader should understand 3 main things:

• What advertisement you are going to talk about;
• Why you have chosen this particular ad;
• Is advertisement good or bad.

Example of introduction of advertisement analysis essay

The company was founded by Karl Friedrich Rapp in October 1913, initially as a manufacturer of aircraft engines, Bayerische Flugzeug-Werke. In 1916, the company signed a contract for the production of V12 engines for Austria-Hungary. In need of additional funding, Rapp gets the support of Camillo Castiglioni and Max Fritz, the company is being re-established as Bayerische Motoren Werke.

After Second World War in 1951, BMW produced its first post-war car, the 501. In 1955, the BMW Triebwerk GmbH division returned to life. The company focuses on the tradition of manufacturing aircraft engines. BMW in order to popularize its products with the middle class produces the first mass car in the postwar years BMW Isetta. The idea of ​​creating a miniature machine of the Italian company Iso, and the prototype of the body created by it was bought by the Germans. In 1959, Model 700 became the first big serial success for BMW cars. BMW company put up for sale.

How to write main part of advertisement analysis essay

Analysis itself is written in the main part of the essay. The effectiveness of advertising campaigns on the Internet can be assessed using statistical tools that are used in advertising systems like Google Adwords. However, the analytical capabilities of these tools are very limited. They allow you to make only indicative conclusions without taking into account the details and, most importantly, without taking into account what is happening on the site.

Imagine that in order to evaluate how magazine advertising works, you assigned an analyst to each magazine, who looks at how the reader looks through the pages; does he stop looking at your ad, and how much time he spends reading it. However, this analyst does not accompany the buyer if he went to your store. That is, he does not even know whether the buyer reached the store, what he was doing there, what goods he looked at, whether he had bought something. It turns out that advertising analytics is only half of the information that needs to be obtained. The same thing happens on the Internet. If you advertise, but do not analyze your advertising campaign using web analytics, you have only half the data.

Main part of advertisement analysis essay example

Bmw advertising campaign. The brand value is estimated at $ 26.3 billion. In the consumer perception rating, the concern ranked 5th in the overall standings and 1st among car brands. Officially, the industrial company BMW was registered on July 20, 1917. The source of production of the BMW Group can be called a factory in Munich. “Holds the road … Holds records”

Type of product: The company produces not only cars, but also, motorcycles, engines, and surprisingly, bicycles.

Distribution: Currently, BMW manufactures its vehicles at five factories in Germany and twenty-two subsidiaries located throughout the world. This is one of the few automotive companies that does not use robotic production. All assembly on the conveyor goes only manually.

Slogan: “happy to drive”;

Main competitor: Audi

Types and functions of advertising used in the advertising campaign of “BMW”

• By Territory: International
• By means of transmission: The advertising campaign was presented on television, in movies, in print, on the Internet and in outdoor advertising.
• By way of impact: emotional.

Stimulating – this ad creates a need for this product, encourages people to purchase it. So in the end, fully satisfies the need of the buyer.

Marketing – the goal is to stimulate sales of the product.

Place of this advertising campaign in society (social functions) and marketing system

Social functions:

• affects the formation of values ​​and lifestyle
• After viewing this advertisement, many drivers will want to buy such a car.
• Through this advertisement, the illusion is fixed that any person who purchases a BMW car will ride on the highest comfort and safety.

Place of the BMW advertising campaign in the 4P system

• Product. An advertising campaign aimed at selling cars, bicycles, motorcycles, engines.
• Price. The average price for a car is 40000 euro.
• Place. Promotion occurs around the world:.
• Promotion. The BMW advertising campaign was presented on television, in print, on the Internet and on outdoor advertising.

Example of inappropriate advertising

Inappropriate advertising can be unfair, unreliable, false, unethical and hidden. In my work, I will give an example of unfair advertising on the example of advertising “Audi – BMW”. The advertising campaign of auto giants has been going on for more than five years. It all started with a BMW sprint: auto giant “nicely” congratulated Audi on winning the “Machine of the Year 2006” competition in South Africa by signing “Winner of the 2006 Machine of the World” competition.

Plagiarism is the obvious, most often exact repetition of someone else’s advertising appeal (or the active link of the plot, script, slogan) to advertise their product often different from the original product group, sometimes in a different mass communication channel. This is a blatant borrowing of someone else’s advertising creation in violation of the copyright and related rights of primary developers.

How to write conclusion of advertisement analysis essay

The last part of the essay, conclusion, is likely to check your vocabulary rather than your knowledge or creativity. Here you do not need to present new information or give new arguments in favor of your point of view. In the conclusion, author of advertisement analysis essay needs to sum up the ideas and repeat the main ones in other words.

Make sure your ideas are understood by readers and are supported by convincing arguments. Read your essay again making sure that there are no mistakes and the logical flow of the essay goes in right direction.

Conclusion of advertisement analysis essay example

We can see that during the analysis of the advertising campaign, BMW managed to solve several important tasks set at the beginning. The types and functions of advertising used in this advertising campaign were identified. On a territorial basis, it covers the whole world, and uses many means of transmission, such as advertising on television, in movies, in print, on the Internet, and in outdoor advertising.

Some of the important functions that this advertising campaign performs: stimulating, marketing and informational. In addition to the basic functions, social is also presented, which contributes to the formation of certain standards of thinking and behavioral patterns in the consumer. By means of advertising, channels such as the Internet, advertising in points of sale, the press and television are used.

Most of the budget is allocated to television advertising, because the rollers need to be visualized. The target audience of the brand is men and women 19-50 years old. These are mainly people with higher education, leading a dynamic and active lifestyle. Among the marketing research to identify the effectiveness of an advertising campaign, specialized field-quality qualitative research was conducted: focus groups, and specialized field research using a telephone survey.

Hot nights in Moscow

It's over, folks. I've been managing the Hungry Duck, Moscow's (and maybe the world's) most notorious bar, for over three years. Now I've decided that it's time to close. Anyone starting up a bar or club in mid-1990s Moscow had to be prepared for some delicate bargaining with some pretty scary people. The Hungry Duck was founded by a mixed group of Chechen and Kalmyk businessmen. You don't hear much about Chechen-Kalmyk joint ventures-for good reason: four of those guys are dead now. The last, a Chechen named Roman, died recently. He had just finished three years in jail for murder when he bumped into me and our engineer, Tony Kelly, on the Arbat last September. Immediately, he started threatening me. Tony freaked out and pretended he didn't understand Russian. So one of my Cuban workers translated and told me that I was to meet Roman the next morning at a well-known expat bar, to discuss business, or else he'd kill me. I thought: "Oh, great!" The next morning, I met him-along with a very large contingent of anti-crime special forces who accompanied me-and that settled that. A week later, I asked the special forces guy what happened and he said: "Don't worry about it, Doug, he won't bother you again."

Shortly after that, an expat manager from the bar where we had met told me: "Doug, did you hear the news? Roman's dead."

"What do you mean, he's dead?" I asked.

"Yeah, he had a heart attack."

Tough business. I received about half a dozen death threats myself, some of which went well beyond the threat stage. One night a group of Chechens invited me into their car to discuss business. They were slamming the car door on my leg, trying to pull me in, and it was only with the help of a brave Cuban bartender from the Duck that I clawed my way out of the car, avoiding what probably would have been a one-way trip to a quiet forest on the outskirts of town.

If it wasn't the mafias, it was the cops. I have sat through raids on the club by just about every law-enforcement body in Moscow. During a raid last January, the cops carted off everyone who "looked like" they might be on drugs. How these officers could tell who was and wasn't on drugs, purely by sight, I can't imagine. In this case, everyone was clean. But they still managed to drag 79 of our customers down to the 18th precinct station, some of whom had to wait all night to have a police needle stuck into their vein. During the biggest raid of all, 52 officers from five different law-enforcement agencies smashed their way into the bar. There were grunts in camouflage and ski masks; tax police rifling through the waste baskets; narc dogs sniffing customers' crotches; health officials sniffing the food; and militia men in full infrared night vision gear keeping watch for any snipers on the dance floor.

But despite all the hassles and threats, we did our job of bringing together large numbers of happily inebriated Russian girls and lonely expat men. Others, such as expat women (who couldn't compete with the sensuous dyevushkas dancing on our bar-tops) and some Russian men (who weren't happy to see their girls getting all that hard-currency attention), might not have appreciated us, but the Duck went on doing what it was meant to do: making Moscow a warmer, even a downright hotter place.

A lot of the things which became Hungry Duck trademarks started out as simple adjustments to the small space the club had for people to dance in. The dancing-on-the-bartop began at a Pepsi Foods corporate party shortly after we opened. They'd been drinking, and wanted to dance. Russians are generally less self-conscious than westerners, and my philosophy was to let them do what they wanted to do and see where it went. It was clear that the customers knew exactly how to enjoy themselves if they were given the chance. My only job was to market it.

The Duck tradition of young women dancing on the bartop wearing little or no clothing also started as a practical adjustment to conditions: it was hot as hell in there during the summer, and a few ladies, under the influence of a few beers, took off their shirts for comfort. And because that seemed popular with the customers and comfortable for the dancers, it became a tradition. Looking back, it was all pretty innocent. We never paid anyone to take their clothes off.

Thus, without putting any effort or serious planning into its image, the Duck acquired a reputation as one of the wilder, sexier places in town. Maybe it had something to do with all the people who fell off our second-storey balcony. On one occasion, I walked up to the Duck and saw a girl fall off the balcony on to the concrete below. I ran to help her-one side of her face was raw and bloody-and asked her if she wanted first aid. She came to, stood up, and told me that all she wanted was to get back inside the Duck. She ran back to the entrance.

We had to make adjustments, learning as we went along. Take the matter of security. We started soft, trusting in our customers' finer instincts, with only two discreet guards at the door. But after a few nasty brawls in which beer mugs and bar stools were used like medieval weapons, we had no choice but to hire some serious security-the sort of people who look like they want you to try something. Unfortunately, we found that people who look like that usually are like that: the bouncers kept trying to provoke our customers into doing something stupid, just for the pleasure of beating the shit out of them. Two fights stand out in my mind. Once, 30 separate fights were going on at once in the bar area. Teeth and blood were zipping from one end to the other. Anyone unlucky enough to have been there was happy to crawl away with a few welts or a loose bicuspid.

Another time, a narcotics cop from the 18th precinct, who was notorious for planting drugs on prostitutes in order to force them to give him free sex, went on one of his usual drunken off-duty binges. He was a real pain, always lurking around the Duck. One night, he cased a pair of girls, and dropped a bag of drugs into one's cleavage, then slurred to her that she was under arrest unless... Just then the girls' boyfriends, both big guys, ran up from the bathroom and asked what the hell was going on. The narc repeated the accusation, and was just starting to accuse the boyfriends of being the girls' protection racket when one of them pounced on him, beating him savagely, knocking the cop's eyeball out of its socket. I remember seeing him all bloodied up shortly afterwards, with his eye partially hanging out, and saying to him: "You really look bad." He was eventually transferred out of the 18th, to all the cops' relief.

All that violence wasn't what we had had in mind for the Duck. The Duck was supposed to be about love (or at least sex), not war. We fired the Nazi bouncers and took on more discreet security who, shall we say, pacified the men on a more permanent basis, meaning that by 1998, bar-room brawls were already a thing of the past.

Cops and robbers we could handle. What finally brought down the Duck was the respectable, puritanical elderly folk of Russia: the Soviet people. In May last year the Duma decided that it needed to tour nightclubs throughout Russia, get to know the people at play-that sort of thing. But sometime during their tour of Moscow's nightspots, some of our people's deputies, especially of the Zyuganov persuasion, got more than they could handle. Bare breasts on a 40-foot-tall bronze maiden representing the glory of socialist agriculture was one thing; the live, tender breasts of a Russian girl dancing on the bartop for the benefit of foreigners-that was something else.

So even if certain government types-notably members of Zhirinovsky's party and the labour minister Sergei Kalashnikov-really dug what we were doing, the more virtuous members of the Duma were already preparing to throw a full-blown tantrum on behalf of Soviet morality by the time they filed into the Hungry Duck. That night happened to be one of our infamous Ladies' Nights. The show involved some fairly graphic interaction between Dylan, our Nigerian male stripper, wearing gold spangles and little else, and several female volunteers from the crowd, while the Soviet hymn blasted through the speakers. A bearded 50-year-old former Red director from Chelyabinsk is not likely to be pleased as he watches a pale Russian beauty submit to Dylan's charms. One of the deputies, a communist, is still smarting from that shocker. In a speech to the Duma, he denounced Dylan and the Duck for promoting miscegenation, crying: "If this were Washington, they would hang that negro!" Seeing more than 600 girls-many of them more or less naked-dancing on every available tabletop, counter and chair was simply too much.

At the same time, we started gaining too much attention. Dylan appeared on the television show Pro Eto and the mass-circulation tabloid Speed-INFO, the Russian equivalent of the National Enquirer, ran a huge two-page spread which featured a doctored interview with a non-existent, 14-year-old Russian girl who claimed to have performed oral sex at the Duck, to have been a regular since she was 12, and to have been gang-raped.

As a result, the Duck acquired a formidable new enemy. The club was located in a state-owned building which had been a House of Culture in Soviet times. Famous artists still sit on the board of the building's directorate. The building's current director, a former ballerina named Olga Lepeshinskaya, whose claim to fame is that she used to perform solo for Stalin, began to hear scandalous tales about the Duck and decided to have us expelled. She called a meeting of the building committee, invited me, and tried, in a brittle, patronising way, to explain why the Duck would have to go. Not only did she boast openly of her closeness to Stalin, but after she'd praised the history of the building, she said: "So you see that it is really quite impossible to have a negro dancing with our Russian girls in a club here."

Russia's top artists are untouchable, like ayatollahs. Once she turned against us, we were finished. Soon, every agency with the power to shut down a night club in Moscow (and plenty more without) made a special trip to check us out. All of a sudden, every cop in town was hanging around, waiting to tag somebody for anything at all. The result was 164 criminal complaints against the Duck in three months.

Once there were enough complaints on file, the authorities started pushing us to close down. Last December, the pressure became almost unbearable. First they issued an order to cut our hours back far enough to bankrupt the Duck. They demanded that we shut down at 11pm-not usually a good closing time for a night club this side of Salt Lake City. Then they called in the fire marshal-recalled from vacation in Sochi especially to shut us down. In Russia, no official gets called back from his Black sea vacation unless there's a coup, and even then they usually wait it out by the sea.

In order to stay open, we hired one guy full time whose sole job was to grease palms to keep the business from being closed. But as agencies began to close in from all sides, even he could not manage to keep the wolves at bay.

They didn't stop at attacking my club. Word came that someone had contacted the immigration service to have my visa revoked. The Moscow city prosecutor charged me with three offences. Two were so ridiculous that they were instantly dropped, and I've forgotten them. The third was: "Violating the morality of Russian youth." The statute was adopted in the 1930s and used to read "Soviet" rather than "Russian" youth; it was retained, even after 1992, and the authorities stuck it to the Duck and me. Corrupting the youth-isn't that what they got Socrates for? It might be an honour to be gutted for the same thing as Socrates, but it was an honour I could have done without. After all, it was only a bar, and there are plenty of other places in this world that need a good bar.

I don't begrudge the ballerina. Her position is understandable. An elderly woman trained in classical arts can't be expected to appreciate what beauty can be made when all discipline is temporarily suspended. That's what fun is-letting go. She didn't understand, and that's just how it went. At some point, somehow, it was bound to happen.

I tried to look into different venues for the Duck, but I realised that it was fruitless. City Police Chief Kulikov, a nice, reasonable man, told me that the Duck had pissed off too many important people, and that there was no way the Duck could open again anywhere in Moscow without encountering the same hassles. So the Duck closed for good on 15th March 1999, exactly three years after my partners and I took over ownership of the club from the Chechen-Kalmyk group which started it up.

I hear lots of rumours, and get a lot of offers to manage new, up-and-coming places in this or that city. But I don't feel any urgency to leave. In the meantime, I am taking it a little easier, managing Chesterfield's, a more sedate, mature sort of club, and making plans to bring the Duck to the world. Minsk is first on my list; Sarajevo is next. I'm also looking at Beirut. My kind of towns.

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Apartment for sale in Moscow

Apartment 193 sqm on the 52nd floor in Moscow City

• 3 Bathrooms

4 room apartment 203 sqm in the house with a swimming pool

• 4 Bathrooms

3-room apartment 93 sqm near Belorusskaya metro station

2-room apartment 66 sqm on the 11th floor

3-room apartment 72 sqm in the elite Filevsky district

• 2 Bathrooms

3-room apartment on the 7th floor next to skyscrapers

3-room apartment on the 8th floor near Dinamo metro station

• Contact for price

3-room apartment 105 sqm near VDNKh metro station

Penthouse 140 sqm on the 46th floor

• $4,700/one square meter

New residential complex Sky Garden in Moscow

• $15,000/one square meter

New residential skyscraper Capital Tower in Moscow City for investors

Penthouse 200 sqm with a terrace and a fireplace near Red Square

5 room apartment 457 sqm in the center of Moscow

Apartment overlooking the Kremlin and Red Square

Apartment on the 35th floor in the Triumph Palace

3-room apartment 177 sqm in Hyatt Regency

3-room apartment 123 sqm in Tverskoy district

Cheap apartment 42 sqm on the 28th floor

Duplex penthouse 307 sqm near the Kremlin

5 room apartment 236 sqm in the center of Moscow

3-room apartment 158 sqm near the Kremlin

Apartment 170 sqm on the 36th floor

Apartment 72 sqm near metro Park Pobedy

3-room apartment in City Park residential complex

Apartment in the Mercury Tower / on the 43rd floor

Apartment on the 63rd floor in the OKO tower

Apartment on the 85th floor in the Federation Tower

Apartment 107 sqm in the OKO tower

5-room apartment on Leninsky prospect

3-room apartment 140 sqm on the 11th floor

Looking for apartments for buying in russia.

Choosing the neighborhood of your future residence is a task to be treated with diligence. Poor transport accessibility, a lacking infrastructure and unsatisfactory ecological parameters may noticeably dampen the joy a new property owner is sure to feel from their purchase. To help you avoid such a scenario, we have put together a short overview of the areas in Moscow where you may be considering the purchase of a home , complete with the pros and cons of each of the different locations:

Arbat District – the cultural and business center of Moscow. One of the most prestigious locations in the capital. It boasts a very good infrastructure and high transport accessibility. Unsurprisingly, the property costs here are the highest in Moscow. Despite its small size, the district contains around 10% of all of the capital’s new elite residential buildings, and apartments for sale make up 96% of the properties on the market in this neighborhood. The price of a square meter (3.28 sqft) for an apartment in a new building with penthouses is, on average, 12 000 USD, while the cost of the same in an old building is 9 000 USD. One can even find luxury condos with open terraces for sale in the area.

Kuntsevo District – a beautiful locality surrounded by vast areas of woodland and river beaches on the banks of Moskva River. A strong point of this neighborhood is its good environmental conditions. Brand new and modern residential compounds have been erected here. One square meter (3.28 sqft) of an apartment in a new housing complex in Kuntsevo District currently costs 3 000 USD.

Yakimanka District – one of the most interesting and prestigious areas of Moscow by popular opinion. It is packed full of well-known historic monuments, museums and large parks. The Yakimanka District changed drastically during the Soviet era: most of the centuries-old low-rise houses and mansions were completely demolished or restructured. By the beginning of the 1990’s, new residential and public complexes had already taken their place. Today, one can find condos for sale in Yakimanka’s new residential complexes for the average price of 11 000 USD per square meter (3.28 sqft). The price of a square meter in a Soviet era panel building is 4 000 USD.

Here in Russia’s capital we have our own skyscrapers – grouped together in the compound famously dubbed Moscow-City (the Moscow International Business Center). Many large corporations have their headquarters here. For 1 million US dollars you can purchase a 3-room apartment with a floor area of 607 sqft (185 m²) in one of the towers. This particular listing is located on the 25 th floor.

Where Can I Find Cheap Flats?

If you happen to be a student or if your budget is capped at 300 000 USD and you are looking for cheap condos for sale in Moscow, then the Mitino, Nekrasovka, Cheryomushki, Butovo and Novogireyevo Districts will best suit your needs. These neighborhoods each contain a great number of residential complexes inhabited by Moscow’s middle class. They also have everything one might need for a comfortable life: many schools, kindergartens, big supermarkets, public pools, hospitals, etc. One of Moscow’s Metro stations is also usually just a short walk away. The minimum price of a furnished studio flat in a location within the Moscow Ring Road (a.k.a. MKAD) is currently 100 000 USD.

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