writing services advert

"More Than OK" poked fun at how Pepsi usually takes a back seat to Coke, especially at restaurants. And by featuring a star-studded cast that included Steve Carell, Lil Jon, and Cardi-B (who hilariously and fervently backed up Pepsi’s OKness) their boldness to call people out for undermining Pepsi’s quality got a lot of laughs and persuaded a massive audience to reconsider their own perception of the soft drink.

7. Match.com

The year 2020 was challenging for countless reasons. Online dating company Match.com channeled the collective feeling towards the year with an ad depicting Satan meeting his perfect match – 2020.

Informative Advertising

Informative advertising is a form of persuasive advertising that focuses more on the facts. The main goal of informative advertising is to educate the audience on why they need your product instead of appealing to their desires.

It highlights how your product’s features and benefits solve your customers’ problems and can even compare your product to your competitors' products. Although this type of advertising relies on facts and figures to trigger the desired action, the ad’s message is usually framed in a compelling way.

To better understand the difference between informative and persuasive advertising, check out these examples.

Informative Advertising Examples

• Miller Lite
• Siskiyou Eye Center
• Burger King

1. Miller Lite

After Bud Light took some jabs at Miller Lite for using corn syrup in their beer during their Super Bowl 53 ads , Miller Lite decided to throw a few punches back. A day later on Twitter, they revealed that their beer actually has fewer calories and carbs than Bud Light, which helped them persuade people that drinking Bud Light and Miller Lite actually have similar health benefits.

2. Siskiyou Eye Center

There’s an old folk tale that carrots can improve your eyesight, but science has actually debunked this myth . That’s why this Siskiyou Eye Center ad is such a creative informative advertisement.

While it pokes fun at this common fable, it’s still relying on the facts of carrots not being able to improve your vision and the Eye Center’s ability to provide quality treatment for your eyes to persuade people to do business with them.

Popular meditation app Calm experienced an increase in downloads by sponsoring CNN's coverage of the 2020 US Presidential Campaign. Through clever product placement in front of an audience that was experiencing stress, the app was positioned as helpful a resource ready to educate on mindfulness during a turbulent time.

In addition to creating popular body and skincare products, Dove has set out to educate its audience on the importance of body confidence, and the harmful impact fabricated social media imagery can have on the self-esteem of young people.

In the reverse selfie campaign, Dove depicts how social media users may be inclined to change their appearance for public approval. Other materials provided by Dove also share facts and statistics related to social media usage and body image.

Last year, Google released a Black History Month ad called "The Most Searched" that was equally informative and inspiring. Showing clips of famous Black figures, each clip read "most searched" to indicate each person shown and event shown was a history-maker.

Persuasive advertising vs. informative advertising: which one is better?

Persuasive advertising and informative advertising definitely focus on different aspects of persuasion, but they still aim to achieve the same goal: convincing your audience to take the desired action. So whether you pursue one advertising strategy or another, remember that if you can trigger an emotional response, regardless of the stimuli, your ad will be a success.

Editor's note: This post was originally published in October 2019 and has been updated for comprehensiveness.

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15 Best Ad Copywriting Examples (That Actually Worked and Why)

Hannah Yang

Ad copy is a type of copywriting that plays a crucial role in helping businesses attract new customers. Almost every brand uses ad copy in some form, whether it’s an expensive billboard or a simple Instagram post.

So, what exactly is ad copy?

The short answer is that ad copy refers to any form of writing that’s used in advertisements. The purpose of ad copy is to encourage people to buy a product or service.

This article will explain what ad copy is, explain some popular ad copywriting techniques, and show you some great ad copy examples.

Quick Recap: What Is Ad Copy?

Best ad copywriting examples, why copywriters love prowritingaid, conclusion on ad copywriting examples.

Before we look at examples, let’s start with a quick overview of what ad copy is.

Ad copy, or advertising copy, is the text or written content that’s used in an advertisement.

Think about what salespeople do when they speak to potential buyers. They talk about what features a product has and how those features can add value to people’s lives. They also try to speak in a personable, engaging way that makes people want to like them.

Ad copy does all of that but in written form.

You’ll see ad copy in a variety of mediums, including magazines, TV commercials, and social media. These days, many companies run ads on Facebook, Twitter, and Instagram to appeal to an online audience.

High quality ad copy should be clear, concise, and engaging, and it should be tailored to the specific audience it’s intended for. It should also be aligned with the overall branding and marketing strategy of the business or company.

There are many different techniques that ad copywriters can use to make people feel compelled to buy a product. Here are some particularly popular techniques:

• Bandwagon ad copy : makes it sound like everyone is using the product, so people who haven’t bought it yet start feeling afraid of missing out
• Before and after ad copy : shows a customer’s life before and after using the product, so people see that life is much better with the product than without it
• Comparison ad copy : compares the advertised product to a competitor’s product to show the superiority of the advertised product
• Cost savings ad copy : tells people how much money they can save by using this product instead of a more expensive one
• Discount ad copy : offers discounts like buy one get one free or 20% off
• Durability ad copy : highlights how long-lasting a product is
• Ego ad copy : makes people feel good about themselves for buying the advertised product, such as by calling them smart, ethical, or kind
• Empathy ad copy : makes people feel sympathetic toward a cause (often used for nonprofit fundraising)
• Factoid ad copy : uses facts and statistics to come across as knowledgeable and informed
• Feature showcase ad copy : describes the features of a product
• Free trial ad copy : allows people to try the product for free before committing to paying for it
• Humorous ad copy : makes a memorable impression by making people laugh
• Local bias ad copy : caters to a specific region by emphasizing the local qualities of the brand
• Scarcity ad copy : shows people that this product is running out fast and that they should buy it while it’s still available
• Social proof ad copy : shares testimonials and reviews from other customers who have loved the product
• Time saving ad copy : tells people how much time they can save by using this product instead of a more labor-intensive one
• Zero-risk bias ad copy : makes people feel at ease buying a product by telling them there’s no risk

You might see ad copy using many of these techniques at the same time to elicit an emotional response from the potential buyer.

Successful ad copy boosts sales, increases brand awareness, and makes people feel more positive emotions about the advertised product. The best ad copywriters have great business acumen, as well as an understanding of human psychology, and combine both fields of expertise in their ad copy.

The best way to understand any form of copywriting is to see it in action.

Here are 15 ad copywriting examples that successfully use advertising techniques to engage their target audience and sell products.

1. Glossier

Glossier is a beauty company that sells makeup, perfume, and more. The above image is an example of Glossier's Instagram ad copy.

Glossier posted this photo to their Instagram account to advertise the return of their Solid Perfume product. This is a great example of ad copy that uses the social proof technique.

The ad relies on the customer testimonial in the photo, which highlights the value of the solid perfume with phrases such as, “it was easy to slip into my pocket” and “it would bring back adventures.” The caption is simply “See you soon, Solid,” implying that Glossier plans to bring back their solid perfume line.

By keeping the ad short and sweet, Glossier allows the testimonial to speak for itself.

2. Hampton Hotels

Hampton Hotels is a chain of moderately priced hotels.

This Hampton Hotels ad highlights the key benefits they offer customers in quick, succinct wording: “friendly service, clean rooms, comfortable surroundings, every time.”

The key selling point of this ad is the 100% satisfaction guarantee, which uses the zero-risk bias technique to reassure people who are still hesitant about booking a stay. Once they know there’s no risk of losing money on a bad experience, many people will be more willing to become Hampton customers.

Calm is a meditation app that uses guided meditations to help people relax, sleep better, and improve their mental health.

This is an ad that Calm posted to LinkedIn. It uses an anonymous testimonial from a “partner employee,” which shows the value of Calm for someone busy at work.

Notice that their ad copy is tailored specifically for LinkedIn users, who are likely to be busy working professionals who manage employees.

Instead of focusing on the benefits of using Calm as a personal app, this ad uses phrases such as “Give employees the lasting gift of less stress” and “Empower your workforce to work productively” to appeal directly to professional managers.

4. Beyond Meat

Beyond Meat is a producer of plant-based meat substitutes. They make burger meat, sausages, and more, all out of vegan materials.

This ad has only one line of copy: “If every person in the US replaced just one beef burger per week with a plant-based Beyond Burger, it would be the equivalent of taking 12 million cars off the road.”

This line of copy subtly mixes the ego technique and the bandwagon technique in a very effective way. It compliments people by making them feel like they’re saving the environment by choosing Beyond Meat, and it also uses the bandwagon technique by implying that everyone in the US needs to do their part to save the planet.

People who see this ad will probably feel guilty for eating beef burgers, so they might be more inclined to choose a Beyond Burger the next time they have that option.

5. De Beers

De Beers is a diamond company that helped popularize the tradition of buying diamond engagement rings.

This is one of the print ads from De Beers’ famous ad campaigns. The tagline, “How can you make two months’ salary last forever?” implies that paying an exorbitant price for an engagement ring will ensure a lasting marriage.

Within the paragraph text, the sentence, “How often will you give her something she’ll cherish for the rest of her life?” emphasizes the scarcity of this opportunity by claiming that it’s one of the most important purchases of a lifetime. It uses the durability technique to imply that a perfect diamond ring will last forever, just like a perfect marriage.

BMW is a luxury car manufacturer.

This is a Twitter ad they ran on Halloween that got thousands of likes, comments, and retweets.

The ad features a photo of a Mercedes-Benz sports car dressed up as a BMW for Halloween. The caption is “Now every car can dress up as its favorite superhero,” implying that every Mercedes dreams of becoming a BMW.

This ad uses the comparison technique to make BMW look superior to one of their rival companies, Mercedes-Benz. It also uses humor to make people retweet it and remember it.

Notice that this ad sticks to a fun, timely, and lighthearted tone. It gently makes fun of Mercedes-Benz without being mean or petty.

7. Warby Parker

Warby Parker is a retailer of prescription glasses, sunglasses, and contact lenses.

This Instagram ad highlights Warby Parker’s Home Try-On program, which allows you to try five pairs of glasses for free to see if they look good on you. This is a great example of the free trial technique in action.

The copy is personable and casual, with the closing line “Take a handful of styles for a spin!”

Many people will sign up for the free trial after they see this ad, even if they weren’t originally planning to buy a pair of glasses. If they like what they see, they might be tempted to buy their favorite pair.

8. Pillow Cube

Pillow Cube is a pillow company that makes pillows designed for side-sleepers.

This ad uses the facts technique to share expertise and position the company as a knowledgeable brand. The statistic, “70% of Americans sleep on their side,” tells you something new and also makes you feel like you’re part of a bandwagon if you sleep on your side too.

This is also a good example of the comparison technique, since the ad directly compares Pillow Cube to all other pillow companies. It shows other pillow companies as bad for side sleepers, while only Pillow Cube offers “proper alignment for your neck.”

Aguulp is a prebiotic company that makes supplements to improve gut health.

This Aguulp ad uses the before and after advertising technique to demonstrate the effectiveness of their product. You can see all the positive effects that people experience after two months of using Aguulp, such as a 27% increase in gut health and a 75% increase in key metabolites.

This ad also uses the facts technique, making Aguulp look knowledgeable and scientific. The large percentages on the screen focus on facts and science.

The copywriters who made this ad clearly knew the brand’s target audience, highlighting factors that are likely to matter to people who want to improve their gut health.

Hinge is a dating app that helps single people connect with one another.

This web ad demonstrates a clear understanding of Hinge’s target audience. The copywriters behind this ad are clearly aware of the fact that many people who use dating apps complain about the dating app experience to their friends and hope they’ll be able to stop using those apps soon.

The headline is “Fall in love. Delete Hinge,” which implies that Hinge is so successful at creating long-term relationships that you won’t need to use the app for very long.

The sentences “And destroy this ad while you’re at it. No, really” also imbue the ad with a slightly self-deprecating tone, adding an extra layer of humor.

11. Wealthfront

Wealthfront is an automated investment tool that helps you grow your personal wealth. It’s a smaller company than most traditional investment banks.

This Facebook ad consists of three short, simple sentences that appeal to Wealthfront’s target audience: “Money doesn’t grow on trees. It also doesn’t grow in the big banks. It’s time to help your money grow up.”

The second sentence uses the comparison technique to imply that big banks can’t help you grow your wealth the way a smaller company like Wealthfront can. It doesn’t go into detail about what Wealthfront is or what Wealthfront does, but it successfully intrigues people on Facebook who are hoping to grow their assets.

Ban.do is an e-commerce website that curates apparel, gifts, stationery, and other products for their customers.

In this ad, Ban.do uses the scarcity mindset to make readers feel a sense of urgency. Everything about this ad is designed to make people act fast.

The phrases “Last chance,” “Get it before it’s gone,” and “go, go, go!” make it clear that this offer is about to end, which encourages potential customers to act quickly.

The “free shipping” and “free drink floaties” offers also create small free incentives for people to buy from them.

Native is a natural deodorant company that prides itself on making paraben free, aluminum free deodorant.

This magazine ad is a rare example of the opposite of the compliments technique. Instead of complimenting its target audience, it insults them with the headline “You have bad taste” and text like “What is this, 2017?”

This insult does a great job hooking the audience in and grabbing their attention. It also taps into the cultural consciousness by acknowledging that many people make fun of Pumpkin Spice Lattes as a sign of bad taste, even though it’s a popular drink.

The ad then follows up by promising “This season, we’re helping you get better taste” and explaining that it’s about to retire its Pumpkin Spice Latte products with a comedy roast.

This is a great example of ad copy that’s humorous and slightly self-deprecating. It demonstrates that the Native brand isn’t afraid of gently poking fun at itself.

14. Allbirds

Allbirds is a shoe company that sells easily wearable, convenient shoes.

This piece of Facebook ad copy taps into the time savings technique, making people think about how much time they’ll be able to save by buying Allbirds shoes. Allbirds knows their target audience is people looking for convenience and ease, rather than high fashion or trendiness.

The sentence “One shoe for all you do” tells people they won’t have to waste time buying different shoes for different occasions or worrying about which shoes to wear in specific situations.

“Machine washable” also highlights the convenience of being able to throw your shoes into the laundry machine when they get dirty, instead of washing them by hand.

The final line, “Free shipping, free returns,” eliminates the risk of buying Allbirds shoes and makes customers feel safe making a purchase.

15. Wondrium

Most people might not think of Google search results as an advertising tool, but it’s a huge one. Search ad copy is crucial for making people sign up.

Wondrium is a video subscription service that offers documentaries, lectures, classes, and other videos tailored for intellectuals. In this image, you can clearly see what Wondrium is and how they’re positioning themselves.

The phrase “an intellectual’s dream” appeals directly to Wondrium’s target audience, who are proud of being intellectuals and lifelong learners.

The 14-day free trial also entices people to sign up and give Wondrium a try. People who are Googling different video subscriptions might see this Wondrium search ad and decide to try it out.

Ad copywriting isn’t an easy job. If you want to write ad copy that sells products, you need to make sure your writing excels in multiple ways.

For one thing, you need to ensure your writing is error-free if you want to be a successful copywriter. After all, a single spelling mistake or grammar error could undermine the impact of your message.

It’s also crucial to make sure you’re writing in the right tone and vocabulary to engage your target audience. The first rule of copywriting is to connect with your audience.

And, of course, you want your writing style to be persuasive and clear. Convoluted and clunky writing won’t grab your reader’s attention as well as simple, concise writing.

ProWritingAid is a popular AI-powered editing tool that can help with all of these needs.

Its algorithms can catch your grammar and spelling mistakes, make sure your tone is appropriate for your target audience, and draw your attention to stylistic weaknesses. When you run your copy through ProWritingAid, you can catch all your typos, punctuation errors, weak adjectives, repetitive sentences, and more.

Here are just a few of the 20+ reports you get with ProWritingAid:

• Writing Style Report : highlights areas of your text that a copyeditor would tell you to revise, including passive voice, overuse of adverbs, repeated sentence starts, and more
• Grammar Report : uses advanced AI to catch grammar mistakes, punctuation errors, and misused words
• Overused Words Report : highlights words that weaken your writing, such as “very,” “just,” and “maybe”
• Clichés and Redundancies Report : picks up on tired phrases and sentences so you can find fresh ways to express your ideas
• Readability Report : uses top readability tools, such as the Flesch Reading Ease Score, to highlight sentences that will be hard for readers to understand

If you tell ProWritingAid what type of document you’re writing, it will tailor its suggestions to suit the specific needs of copywriters. That way, you only see suggestions that are relevant to your document type.

You can easily integrate ProWritingAid into your writing routine using one of its many plug-ins. With the Chrome browser extension, for example, you can see suggestions directly within the webpage you’re writing web copy on.

There you have it—a complete guide to ad copywriting.

Here’s a recap of our key takeaways:

• The best ad copy uses a variety of techniques, such as comparison, facts, humor, and more.
• Good ad copywriters understand their target audience and write copy that’s tailored to that audience.
• ProWritingAid can help you make sure your ad copy shines.

Great ads are all around us. You see them every time you open a social media app or flip through a magazine.

Next time you come across an ad that catches your attention or makes you curious about a product or service, take a second to examine why you’re feeling that way. What techniques are those copywriters using to draw you in? How can you use those same techniques in your own work?

Don’t forget to run your ad copy through ProWritingAid to make sure your writing is clear and error-free.

Good luck, and happy writing!

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Hannah Yang is a speculative fiction writer who writes about all things strange and surreal. Her work has appeared in Analog Science Fiction, Apex Magazine, The Dark, and elsewhere, and two of her stories have been finalists for the Locus Award. Her favorite hobbies include watercolor painting, playing guitar, and rock climbing. You can follow her work on hannahyang.com, or subscribe to her newsletter for publication updates.

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12 Writing Services to Offer as a Beginner + Examples!

Interested in all the different writing services there are out there?

When you first start out as a freelance writer, it may seem that the only service worth offering is writing blog posts and articles.

The common misconception here is that writing for the web is limited to blogs. However, you’d be amazed at how many writing services you can offer as a beginner!

As more and more businesses take to the internet to expand their growth and customer-based, the more they are realizing the value of having well-written content – whether it’s blog posts, landing pages, email outreach or even Facebook ads.

And, since most business owners don’t have the time or skills to do this themselves, they are willing to pay freelance writers to do the work for them.

This is great news for writers – especially beginners!

Check out this list of writing services you can offer as a beginner that will increase your portfolio, your experience and (most of all) your income.

Make Money With These Writing Services

1. facebook ads.

You may be wondering why anyone would pay a writer to create a Facebook ad. How hard can it be, right?

In today’s day and age, people are constantly bombarded with social media advertisements, posts and articles.

Businesses and clients want something that will grab their customer’s attention, compel them to click and create a relationship between business and customer – and they’re willing to hire writers to make this happen.

The key to writing Facebook ads that convert readers to buyers is knowing who your audience is, providing eye-catching visuals and using a compelling call-to-action.

This is a copywriting services and a niche that is high-paying since businesses pay thousands of dollars to run Facebook ads just to get people to their product pages.

Here is an example of a well copywritten Facebook Ad.

2. Social Media Posts

Writing social media posts kind of exists in the same vein as writing Facebook ads, but can be expanded to include other platforms such as Twitter, LinkedIn and Instagram.

Plus, this writing service can lead to work as a social media manager!

When it comes to writing social media posts, businesses are looking for someone who can create written content to provide context to images, videos and other updates.

Otherwise, it’s hard to connect with online audiences.

If you can write short and engaging content, you can add social media posts to your writing services.

Here’s an example of social media writing service for Mod Cloth.

And, the more experience you gain in the workings of social media marketing, you can begin to add social media manager to your repertoire of services.

3. Transcriptions

You may think transcribing services are limited to the business and medical world, but many bloggers are beginning to seek and pay transcriptionists!

Because there is such a broad range of industries looking for transcribers, offering this as a writing service is a great way to make some extra income as a beginning writer.

Transcribing involves taking an audio or video recording, such as a YouTube video or podcast, and converting it to text. The transcriptionist is responsible for typing out the audio/video word-for-word with proper spelling, punctuation and grammar.

This is why this service is right up a writer’s alley! You do, however, need a good ear – and fast typing skills help too.

Here is an example of Pat Flynn’s podcast transcription on his site. When you click on a podcast episode you are taken to a page with the podcast, a written introduction and a transcribed version of the podcast that you can even download.

4. Editing and Proofreading

There is a difference between editing and proofreading, but they do require a good eye for spelling, grammar and punctuation.

Proofreading focuses mainly on spelling and grammar whereas editing can involve rephrasing sentences or restructuring sections of text.

Whether you choose to offer editing or proofreading services , these writing services cover a wide variety of content including web content, eBooks, white papers, student essays and user manuals.

Knowing what type of content you are editing and/or proofreading is important since blog posts, for instance, are structured differently than essays.

Clients will seek editing/proofreading services since, while they may have the time to write their own content, they may not have the time or skills to polish it for publication.

And as a freelance writer, taking these editing or proofreading jobs breaks up your day of writing. While I love writing, I do need to do other things like editing or creating Pin graphics to keep me motivated and free of writer’s block .

Write Your Way to Your First $1k course student Sue-Ellen shares all her writing services on her freelance writing website and includes editing and proofreading services.

5. Sales Pages and Landing Pages

In the world of online marketing, a landing or sales page is a single web page that promotes a service, product or opt-in.

Many companies use these types of pages to convert site visitors into paying customers, while site owners often use them to capture emails to build their subscriber list.

Sales pages and landing pages involve more than simply outlining what the business or site owner is offering.

Most include a pain point experienced by the reader (what the reader is struggling with), how the product/service can alleviate this issue and a call-to-action asking the reader to do something.

Some landing pages and sales pages include testimonials from previous buyers and customers. Overall, these pages emphasize the benefits of the product/service and is an easy writing service to offer.

Many businesses are open to paying a writer to create a compelling and converting sales and/or landing page. As a digital marketing writer this is a writing service many business and blog owners ask me to write for them or help them with.

Here is an example of one of my landing pages to grow my email list.

6. Guest Posting and Ghostwriting

It’s been proven that businesses with blogs on their sites attract more traffic and customers – so more and more businesses are adding blogs full of informative content.

However, many business owners don’t have the time to write their content or, as I mentioned above, don’t have the skill.

While guest posting and ghostwriting both involve writing blog content, guest posting means the article is posted on someone else’s site while ghostwritten articles are posted on the client’s site.

As a beginner, you are more likely to drum up business writing ghostwritten content. However, there are many site owners that want to grow their brand by guest posting.

Usually when they hire a freelance writer they will tell you it’s ghostwritten content and it’s up to the owner if they want to use your content for guest writing.

One thing to look out for is landing a freelance writing job and the owner expecting you to get guest posting spots on huge sites. This isn’t your job at all. They pay you for content and they go and guest post your ghostwritten article.

7. Email Outreach

Many businesses use email outreaching as a way to gain more customers and expand their business.

In order to save time and ensure that the emails are effective, businesses will hire writers to create cold emails to send to potential customers.

The alternative for businesses that don’t have the time is to resort to ready-made email templates. The risk here is that their prospects may have already received the exact email template from someone else.

Crafting an outreach email takes a certain skill – you need to be able to put yourself in the customer’s shoes and provide information that will resonate with them.

The content needs to be concise and clearly worded since many people don’t spend a lot of time reading emails.

For a beginning writer, however, this is not a difficult feat and email outreach is a service you can easily add to your repertoire.

I don’t personally offer this writing service but I do get many outreach emails from marketers, SEO specialists, and other bloggers or freelancers.

This outreach email is a template that I can only assume was written by a copywriter.

8. Newsletters and Emails

Good marketers know that their list of email subscribers is a goldmine for increasing sales and traffic. Most will try to send out an email once a week.

As a freelance writer, you can offer to write these newsletters and emails to save business owners time. And guess what? Many new writers love this type of project! Emails are fun to write, don’t take a lot of time to write and are a high-paying writing niche.

This is a very personalized service so you need to have a good understanding of the client’s voice and the message they want to convey. When you are just starting out in the world of freelance writing, this is a great way to drum up some consistent business.

9. Product Descriptions

Product descriptions may be short and sweet but, when a business is looking to launch multiple products at once, they may not have the time to write them all.

Product descriptions are different than landing and sales pages, since you need to highlight the main features of the product in a short piece of content.

Oftentimes, product descriptions do not have to go into great detail, especially if the functionality of the product is obvious. For instance, a t-shirt is pretty self-explanatory – you really only need to describe the material and fit.

However, more obscure products will need a bit more explanation to help potential consumers understand what it is and why they need it.

Writing product descriptions is a great writing niche that can help you make money writing as it’s a great way to earn some extra cash and get some experience under your belt.

I was hired to write product descriptions for Walmart and I had fun crafting toy descriptions in a fun way.

10. Resumes and Cover Letters

Resumes and cover letters are an important part of job-seeking since they help employers determine who they want to interview based on a quick snapshot of the potential job candidate.

Not everyone has a way with words and oftentimes an ill-crafted resume and cover letter can end their chances for their dream job immediately.

Enter the freelance writer! You can use your writing skills to help individuals create and polish their resumes and cover letters to help increase their chances of getting a job.

When you do create a resume for a client, remember to take the kind of job they are applying for into consideration. Some jobs, such as a graphic designer, may appreciate a fancy resume while others may just want something simple and straightforward.

Write Your Way to Your First $1k course student Amanda is a nurse and resume writer for other nurses and is even a twin mom too! She even has a podcast for nurses!

As for cover letters, these are very specific to the job being applied to so be sure to get a copy of the job description from the client.

There is a huge market for this and, as a beginning writer, you have the skills necessary to offer this writing service.

11. Slides and Presentations

If you’re handy with Google Slides or Microsoft PowerPoint, you could offer your services in creating slides and presentations for clients.

Bloggers may seek to have certain blog posts converted into a presentation or businesses may require training presentations to show their staff.

Even if you’re not adept at these programs, they are super easy to learn. You can use either to put together a presentation that features text, images, videos, audio and cool transitions.

Work with your clients to understand the style they are going for. Have them provide you with the information and any media they wish to include.

To get started with this writing service, create a few mock-up presentations to add to your portfolio!

Here’s an example of one of my many slide presentations I use for Youtube videos.

12. Online Course Content

Online courses are a hot commodity right now, with so many individuals excited about the idea of being able to learn new knowledge and skills right from the comfort of their homes!

However, people who have a skill or passion to share sometimes have a great idea but lack the skills to compile it into a successful course.

As a freelance writer, you can help these people by creating their course content. You can offer to write text-based pieces, scripts and even create presentations.

There is potentially a huge market for this writing skill since selling courses is a great way to make passive income. People want to get in on that but don’t know how to create the course material.

What Are You Waiting For?

Here are twelve amazing writing services you can begin offering today!

Start by creating some sample pieces, finding some clients and pitching your skills and services.

Did I miss anything on this list? Is there a writing service you are offering as a beginning writer I didn’t mention? Let me know!

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How to Write a Job Ad That Actually Works

When you’re deliberating over how to write a job ad that will appeal to your target candidate persona , take some time to consider what potential applicants actually want to see.

Most companies forget that when a candidate looks at a job ad, it’s often the first time that they’ve interacted with your company. It’s perfectly possible that they’ve never even heard of you before.

Data from the Candidate Experience Awards shows that 48% of all applicants have no prior relationship with the company that they’re applying to — they’re coming in cold.

That’s a lot of people who will be hearing about your company for the first time through your job ad, and you better make a good first impression!

What do candidates want to see in a job ad?

Your job ad needs to be very clear. Do not assume that the applicant knows:

• Anything at all about your company
• Anything at all about your product
• What makes you different (or your EVP )
• Why others work with or for you (i.e. employee motivation)

You have to weave this information throughout your job advertisement to really capture the applicant’s interest.

When applicants were asked “What is the most valuable job-related content to you?” the top answers they gave were:

1. Job description

Since this is often the introduction that a candidate has to your company,it’s hugely valuable to job seekers, so make sure you think carefully about how you word it.

2. Salary range

With compensation being a key part of any candidate’s decision making process, it’s surprising that only 12% of employers share salary information in their job descriptions. It’s something that candidates really care about, so it could be worth including at least a salary range (if you’re not already).

3. Benefits

Job seekers want to know the kinds of benefits a potential employer offers. This could be anything from dental care, paid parental leave, to access to your company table tennis table!

4. Examples of success

Many job seekers want you to describe what a great employee would look like. Only 33% of employers talk about what their ideal employee looks like , so this is another way you can make your job ad more effective.

5. Clarity on career path

Accepting a job offer is a huge milestone in people’s lives. Applicants are looking for an understanding of the different career paths that are available if they accept the role.

The job must be presented as a stepping stone in their career, with the potential for them to move on to other things. Very few employers do this! Map out the potential career paths that an applicant could pursue from this role and people are more likely to show interest.

When you tie all of this together, you have the recipe for a great job ad that will provide the applicant with all of the information that’s most important to job seekers.

Let’s take a closer look at building the perfect job ad, now that we know the key components.

Job Specifications ≠ Job Advertisements

A job specification is for internal company use only. This is created for legal reasons and is not the best way to attract your ideal applicant. A job ad has one objective — to encourage people to apply.

Here are three job ad tips that could be useful:

1. Use images

Using real images of your office and current team gives your job ad a more human element, and it’s more authentic. If you can include a video, that’s also a great way to showcase your company to potential applicants.

2. Structure your ad with headings

These provide structure to your job ad. Even simple techniques like bolding keywords help job seekers focus on the most important content. Remember that most people skim hundreds of job ads when they're searching for a new role, so give your company the best chance to make an impression.

3. Try not to include bullet points (they don’t work)

Instead of using bullet points, try creating a job ad that includes detailed paragraphs to share all of the relevant information that candidates want to know.

So what does the perfect job ad actually look like?

The road to a great job ad lies in following the “SUCCESs” mnemonic — a tried and tested guide to creating clear, compelling copy that delights candidates.

The secret to a great job ad:

U nexpected

s o, the word is spelled properly...

A great job ad features every single one of these qualities. Use this as a checklist when you create your next ad. Let’s dig into the anatomy of a top job ad. You’ll see that we’ve highlighted instances where the “SUCCESs” framework plays a role.

1. Summary of Why and Who

Why are you hiring for this position? How will this position help your company hit its goals? Share this information with candidates to increase engagement with the ad.

2. Describe the employer

Assume they know nothing about your company or client. Describe the company mission, and explain why it’s a great place to work.

3. About the job

Share information about the role. Try to use words like “you”, “your” and “yours” to engage readers.

4. About the ideal candidate

Research suggests a candidate-centric description will engage higher quality talent. Make sure you share information on what the “ideal” candidate looks like, together with the opportunities that the role has in terms of career progression.

5. Requirements

Define what is absolutely required for your role, in simple language, so there’s no confusion from prospective candidates. Then you can add in the things that aren’t necessarily required, but might be beneficial to have.

6. Salary range & benefits

If possible, touch on the salary range and benefits. Not all companies will allow you to do this. If you’re restricted from sharing this information, you could add something along the lines of, “Contact me to discuss!” You’d be surprised how many people will actually take the time to reach out if they’re seriously interested in the role.

7. Application process

Define the application process. Candidates want to know what happens once they apply. Set expectations of when they should expect to hear from you. Giving people an idea of what the process is, reduces their risk and fear, and will increase the likelihood of top talent applying to your role.

8. Call to Action

Close with a great call to action. Remember, not all candidates will have an up-to-date resumé ready to send to you immediately.

Consider passive candidates who may not be actively searching for a new job, as well as active candidates. Provide a way for passives to leave their contact information or sign up to be notified about future opportunities.

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Advert Writer is a highly selective and personalised marketing communications planning and writing service for small businesses and professionals. Founded by Aldric Tinker Toyad, Advert Writer has the experience spanning over 10 years across many sectors and industries including life insurance, medical insurance, unit trusts/mutual funds, real estate, and marketing.

Advert Writer clients tend to have similar values. These are small businesses and professionals who want to educate and empower their stakeholders with credible information and materials to solve their problems. 

While operating from Kuala Lumpur, Adver Writer serves clients remotely: hundreds and thousands of kilometres away. We work with clients all across the globe.

Our Mission

Advert Writer’s main mission is to help small businesses and professionals grow their businesses. Let us take the stress and often haphazard nature of content marketing and copywriting by only suggesting and implementing strategies which fit your business model and connect with your clients.

As our consultancy is boutique, we can tailor our approach to your needs and expectations. As a business owner, Aldric appreciates the struggles that small businesses and professionals have to face. Advert Writer is your external Chief Marketing Officer – your partner – who counsels, advises, and helps you execute these plans to achieve your business and marketing goals.

Our Advantage

It’s the business-oriented and personalised approach that sets Advert Writer apart from other copywriting and marketing communications services. While Advert Writer serves you as your effective marketing partner, we are really your business coach.

You started your business with an idea of what you want to do. Advert Writer helps you clarify your business models, refines your offerings, and uncovers your value proposition. This may require us to meet you – virtually or in person – several times as we serve you. Your marketing and communications is a business function that helps you communicate your value proposition to your audience and customer segments so you can achieve your business objectives. Often, small businesses and professionals are too busy with the operational or administrative tasks and clarity on those key three elements are lost. 

It ends with Advert Writer because we are not just a vendor.

Advert Writer is your partner in your business growth.

By fully understanding your value proposition and needs, we can provide truly personalised informational and non-manipulative content to raise your visibility and assert your credibility in the eyes of your clients.

Ukraine-Russia war latest: US warns North Korea against sending troops to Ukraine - as NATO appoints new chief

NATO has appointed a new secretary general - while the US has warned North Korea against sending troops to fight in Ukraine. Meanwhile, Evan Gershkovich has been seen before the start of his behind-closed-doors trial in Russia.

Wednesday 26 June 2024 20:05, UK

• David Cameron discusses Trump and Ukraine in hoax call recording released by Russian pranksters
• NATO appoints new chief
• US warns North Korea against sending troops to Ukraine
• US journalist seen ahead of trial in Russia
• Your questions answered : Has Western media been honest about Ukrainian military failures?
• Big picture : What you need to know this week
• Listen to the Daily above and tap here to follow wherever you get your podcasts
• Live reporting by Bhvishya Patel  and Mark Wyatt

Ask a question or make a comment

That brings an end to our live updates on the conflict in Ukraine for this evening.

We'll bring you any major updates overnight. In the meantime, you can scroll through the blog below to catch up on the day's developments.

Vladimir Putin today held a phone call with the interim president of Iran, Mohammad Mokhber, the Kremlin has said.

The Russian president and Mokhber discussed "mutually beneficial bilateral cooperation in all key areas", including energy and "large-scale infrastructure projects".

Russian energy giant Gazprom announced earlier today the signing of a memorandum with the National Iranian Gas Company (NIGC) to supply Russian pipeline gas to Iran.

As many football fans will be aware, the Ukrainian men's national team have been playing against Belgium in a crucial match in the European Championship in Germany.

Soldiers in the Donetsk region have been taking a break from the conflict there to watch the match in Stuttgart - where Belgium supporters rose to applaud as the Ukrainian national anthem was played before kick off.

Ukraine must win the game or hope there is a winner in the match being played simultaneously between Romania and Slovakia (or a win for Slovakia if Ukraine lose) if they are to qualify for the knock-out stages of the tournament.

The United Nations Security Council has condemned a deadly attack that targeted churches and synagogues in Dagestan.

Twenty people were killed, most of them police officers, during the attack on Sunday.

Five gunmen were also killed, while at least 46 people were taken to hospital with injuries in the predominantly Muslim region.

The statement from the UN Security Council said: "The members of the Security Council condemned in the strongest terms the heinous and cowardly terrorist."

Russian pranksters have released footage of David Cameron being tricked into thinking he was speaking to a former Ukrainian president.

The Foreign Office (FCDO) announced at the start of June that a "number of text messages were exchanged followed by a brief video call" between Lord Cameron and someone who claimed to be Petro Poroshenko.

In the casual video call published by website Guido Fawkes, Lord Cameron discusses Labour, Donald Trump and Vladimir Putin's invasion of Ukraine with someone purporting to be Petro Poroshenko.

Mr Poroshenko was Ukrainian president between 2014 and 2019, and has remained a prominent figure in the country since leaving office.

Earlier this month, the UK Government made the hoax call public knowledge to stave off any attempts to manipulate video footage of the former prime minister from the communications.

Asked by the imposter if he believes anything will change after the general election, Lord Cameron says Labour has been "as enthusiastic" in their support for Ukraine as the Conservatives.

He said: "I don't think you'll see change. Obviously if they win it will be a new government, there will be some getting up to speed on some issues, but I think fundamentally they've supported everything we've done.

"I think the Labour Party, if they win, will continue that approach."

Asked about his engagement with former US president and current presidential candidate Mr Trump, Lord Cameron says the Republican would want to "back the winning side" in Ukraine but his attitude is "hard to predict".

He says: "I had dinner with (Trump) and my aim was to convince him not to block money for Ukraine, because obviously the speaker, Mike Johnson, wanted two things: he wanted to vote the money for Ukraine but he also wanted to keep his job, and I thought it was important to try to make sure that Trump backed him sufficiently to do that, which is what happened in the end."

He adds: "I think ultimately (Trump) will calculate at the time what's right for him.

"I think the key thing is if we can make sure that Ukraine is on the front foot and Putin is on the back foot by November, then he will want to support the winning side, as it were, and that's what we've got to ensure.

"It's hard to predict exactly what his attitude will be but that's the most important thing."

Elsewhere in the video, the imposter can be heard saying that not sending Ukraine an invitation to Nato is a "bad signal".

In response, Lord Cameron says: "There's not going to be an invitation because America won't support one.

"So what I've said to the president, (Volodymyr) Zelenskyy, is: let's try and get the best language we can about Nato support for Ukraine. But don't, let's not, we mustn't have an argument between Nato and Ukraine before the summit."

Later in the video, Lord Cameron discloses a conversation he had with Kazakhstan's foreign secretary Murat Nurtleu during a visit to the country earlier this year.

Lord Cameron says: "Kazakhstan are convinced that Putin wants a slice of the north of Kazakhstan.

"(Nurtleu) said Ukrainians are dying for Kazakhstan, they are putting their lives at risk to hold back  Russia  and that benefits us."

At the end of the call, the imposter says: "Thank you, my friend. It was nice to see you again, and I remember our first meeting with Lord Hague and Bernard and Lily Vie."

The FCDO said it had released details of the exchange publicly over dears it could be "manipulated".

The call was carried out by Russian pranksters who use the aliases "Vovan and Lexus" and appears to have lasted around 15 minutes.

The duo are well-known in Russia and have claimed to have duped a string of politicians and celebrities in the past including Sir Elton John, US statesman John McCain, Prince Harry and JK Rowling.

The Foreign Office said today that the call looked like a Russian information operation designed to distract attention from Moscow's war in Ukraine.

A spokesperson for Britain's Foreign Office said in a statement: "We made public the fact that this call happened weeks ago, to do the right thing and make sure others were warned of the risk at the earliest opportunity. 

"The Foreign Secretary understood this was a private call with a Ukrainian politician.

"This is clearly Russian, and is standard practice for information operations. Disinformation is a tactic straight from the Kremlin playbook to try to distract from their illegal activities in Ukraine and the human rights abuses being committed there."

It did not answer a question about the video's authenticity, which Sky News has not independently verified.

The US is reportedly moving towards lifting a ban on American military contractors deploying to Ukraine, according to a group of US officials familiar with the matter.

The US is said to be looking for ways to speed up the maintenance and repairs of Ukraine's weapons systems.

The equipment that has sustained significant damage in combat currently has to be transported out of the country to Poland, Romania, or other NATO countries for repairs, which takes time.

US troops are also available to help with maintenance and logistics, though this is only from afar via video chat or secure phone.

One advanced system that officials say will likely require regular maintenance is the F-16 fighter jet, which Ukraine is set to receive later this year.

The policy is still being drafted by US officials and has not yet received final sign-off from President Joe Biden, officials said.

"We have not made any decisions and any discussion of this is premature," one administration official told CNN.

"The president is absolutely firm that he will not be sending US troops to Ukraine."

The White House has been determined since the war began in 2022 to limit both the danger to Americans and the perception that the US military is engaged in combat there.

The US state department has also warned Americans against travelling to Ukraine since 2022.

European Union countries are looking to set up a new sanctions regime to counter hybrid attacks, draft European Council conclusions showed today.

EU leaders will meet tomorrow and Friday to discuss critical issues including the war in Ukraine, the Middle East, security and defence and recent political events in Georgia.

Discussing a new framework to target hybrid attacks that have been rising over the last year is also on the agenda.

"The European Council strongly condemns all types of hybrid activities... including intimidation, sabotage, foreign information manipulation and interference, disinformation, malicious cyber activities and the instrumentalisation of migrants by third countries," the draft conclusions stated.

"In response to Russia's destabilising actions abroad, the European Council reiterates its call for work to be taken forward in the Council to establish a new sanctions regime."

NATO said in May it was "deeply concerned" about recent hybrid attacks that affected several EU countries, notably those on its eastern flank, and blamed Russia.

Moscow regularly denies Western accusations that it is involved in hybrid attacks.

What are hybrid attacks?

NATO define hybrid attacks as threats that combine military and non-military as well as covert and overt means, including "disinformation, cyber attacks, economic pressure, deployment of irregular armed groups and use of regular forces".

These kinds of attacks are below the threshold of open armed aggression but are intended to manipulate the targeted government and society indirectly.

They aim to cause public panic, soften the targeted country's authorities, and force decisions desired by the aggressor.

They can be conducted by agents of secret services or special forces, non-state mercenaries, private military contractors or recruited local criminals. 

China is not neutral when it comes to the Russia-Ukraine war and has sided with Vladimir Putin, according to the US ambassador to Beijing.

Nicholas Burns said that despite its claims of neutrality, China was providing a range of technologies to Moscow while maintaining strong trade ties with Russia throughout the conflict.

Speaking in the Chinese financial hub of Shanghai, he said Russia's invasion, now in its third year, had become an "existential crisis" in Europe.

"We think it's a major mistake to allow Chinese companies, by the thousands, to be sending so many components, technology components, microprocessors (and) nitrocellulose to Russia to reinforce and strengthen the defence industrial base of the Russian Federation for this brutal war," Mr Burns said.

China "is not neutral, but has effectively sided with Russia in this war", the ambassador added.

Beijing has refused to refer to Russia's invasion as such, and has blamed NATO for provoking Mr Putin. Prior to the invasion in February 2022, China and Russia signed an agreement vowing a limitless friendship.

EU sanctions

Meanwhile, China has called on the European Union to "unconditionally" stop sanctioning Chinese firms.

The EU's 14th package of sanctions on Russia included several companies located in Hong Kong, as well as two global satellite giants.

The firms are now subject to drastic restrictions over sales of "dual-use goods and technology" that could be used for the "enhancement of Russia's defence and security sector".

Beijing hit back on Tuesday, saying it opposed "unilateral sanctions with no basis in international law" and had lodged "stern representations" with the EU.

"The development of normal exchanges and cooperation between Chinese and Russian businesses does not target any third party," foreign ministry spokeswoman Mao Ning said at a regular press briefing in Beijing.

By Ivor Bennett, Moscow correspondent

In general, the official line from the Kremlin on this case is that it's a matter for the court and it therefore can't comment.

That was the answer last week when Vladimir Putin's spokesman, Dmitry Peskov, was asked why the trial would be held behind closed doors.

Russia insists its courts are independent, and that justice must be left to run its course.

Today, the line evolved slightly. Mr Peskov said the case was "not so resonant" in Russia.

That's not how it felt at the courthouse in downtown Yekaterinburg.

There were dozens of camera crews and photographers there, including a local outlet called Scream TV, which appeared more interested in us, as foreign media, than the case itself. 

The US accuses Russia of stockpiling Americans, like Evan Gershkovich, to use as human bargaining chips.

If that's the case, it feels like the Kremlin is trying to maximise its leverage, because Mr Peskov also said today that there was currently no sign of a possible exchange.

Moscow is working on a "big treaty" with Iran, Russia's foreign ministry spokesman Maria Zakharova has said.

Ms Zakharova's comment appeared to be a reference to a comprehensive bilateral cooperation agreement that is being negotiated between Tehran and Moscow.

Earlier this year, it was reported that Iran had supplied Russia with ballistic missiles.

Reuters news agency reported that the Iranian regime had supplied around 400 missiles to Russia for the first time since Vladimir Putin launched his full-scale invasion.

The munitions included many short-range ballistic missiles, with the ability to strike targets at a range of between 186 and 435 miles.

And in January, Russia's foreign ministry said that a new interstate treaty reflecting the "unprecedented upswing" in Russia-Iran ties was in the final stages of being agreed.

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Palouse Writers Guild

Books & Brews 2024

Join us to celebrate the successes of our local writers! Books & Brews is FREE, family-friendly, and open to the public. This event is an opportunity for the public to meet and greet local authors in a festive book fair atmosphere. Moscow Alehouse is our beverage provider. In addition to …

Call for Authors

The Palouse Writers Guild is hosting its 5th Annual Books & Brews event on Saturday, June 22, 2024. At this free, family-friendly event, authors can meet with the public and autograph their books. The event will be held at the 1912 Center, in Moscow, Idaho and will run from 4 …

2024 Writing Contests

It’s writing contest time! You spoke, we listened. This year there will be two categories for short stories: novice and general entry. Anyone who has been published (yes, even self-published) goes in the general entry category. The novice category is limited to those writers who have never been published in …

2023 Contest Winners

We are pleased to announce the winners of the 2023 Palouse Writers Guild contests. Congratulations to all the winners and thank you to all who participated! Short Story Contest 1st Place The Void by Cora Irelan (Moscow, ID) Runner-up Now You See Me by James Foster (Potlatch, ID)   First …

2023 Books & Brews

Join us to celebrate the successes of our local writers! Books & Brews is FREE, family-friendly, and open to the public. This event is an opportunity for the public to meet and greet local authors in a festive book fair atmosphere. Moscow Brewing Company is the beverage provider and non-alcoholic …

2023 Palouse Writers Festival

The Palouse Writers Guild is pleased to present the line-up for our 4th Annual Palouse Writers Festival and Books & Brews events. Date: Saturday, June 17, 2023 Location:1912 Center, 412 East Third St., Moscow, ID 83843 Workshops What Teens Want: Exploring YA Fiction Time: 11:30 AM (75 min session) Location: Reception …

The Palouse Writers Guild is hosting its 4th Annual Books & Brews event on Saturday, June 17, 2023. At this free, family-friendly event, authors can meet with the public and autograph their books. The event will be held at the 1912 Center, in Moscow, Idaho and will run from 5 …

2023 Writing Contests

It’s writing contest time! Anyone may enter the first chapter contest, but the short story contest is limited to novice writers who have never been published before. Information for both contests is below. Submission guidelines are the same for both contests. Multiple submissions are allowed and can be mailed in …

NaNoWriMo 2022

Great news WriMos and Rebels–NaNoWriMo is back! After two years of being sequestered at home, writing alone, NaNoWriMo has returned to hosting in-person write-ins and the Palouse Writers Guild is encouraging local writers to connect and share. For those community members not familiar with the program, NaNoWriMo is the acronym …

NaNo Prep 101

Have you ever longed to write a novel? Well, now’s the time! NaNoWriMo is short for National Novel Writing Month. Founded in 1999 with just 21 participants, this novel writing movement has grown to nearly a million writers annually. During the month of November, participants are encouraged to write an …

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St. Daniel of Moscow – the peace-loving prince

St. right-believing prince Daniel was the fourth son of prince Alexander of Neva. He was born in 1261 and became to reign in Moscow in 1280th. It should be noted, on that time Moscow was small and not rich appanage, and even princes were there not quite often. So Daniil Aleksandrovich became a founder of princely dynasty of Moscow.

The Saint in his daily life was righteous, humble and peace-loving. His hagiography states that Daniil Aleksandrovich, having enlightened mind, wisely reigned in his princedom. He was a brave warrior and protected his lands firmly. Similarly to other Russian governors, Daniil Aleksandrovich took a part in internecine wars. But moscow prince was pretty peaceable, what was very rare in that time. The majority of conflicts between his brothers-princes he tried to resolve in peace. That is why ancient singers called Daniel «the One who loves his brothers».

Daniil Aleksandrovich himself showed no desire to reign over anyone. He honored the Law of succession to the throne and did not raised a sword against his older brothers during a struggle for the Title of Great Prince.

St. Daniel’s peace-loving gave to him love and respect of contemporary people. A lot of people came to Moscow from different princedoms: nobles, craftsmen, farmers… Prince Daniel welcomed everyone who required refuge. Prince gave a work to everyone according to his bent, always taking care about wellbeing of his citizens. Soon land of Moscow became populous. New villages appeared, a lot of farmers and occupations.

Moscow during the reign of prince Daniel was gradually built and strengthened. City did not disappeared even after terrible devastation during the march of the commander of the Horde Tudan. All together people Moscow rebuilt their city. And again prince Daniil Aleksandrovich showed to everyone an example of unprecedented mercy. He gave all his property for needs of those who suffered of devastation and for restoration of Moscow. And city was quickly renewed. Soon there were no sign of Tatar storm.

Daniil Aleksandrovich was an example of true righteousness for everyone. He cordially took care for spiritual enlightenment of his citizens. During St. Daniel’s reign Moscow became a religious center. That has begun when prince founded the monastery of St. Venerable Daniel the Stylite, who was a heavenly patron of St. prince Daniel. His hagiography says about this event: «During his godly reign in the land of Moscow, the blessed prince Daniel built the monastery beyond Moscow-River which is called after his name Danilovsky, created the church of honor of his angel St. Venerable Daniel the Stylite and assigned an archimandrite there».

Danilov Monastery is the first among monasteries which exists for today. Precise date of its foundation is unknown. Historical literature indicates 1272 or 1282; sometimes just «the end of XIII century». Recently comparative studying of historical evidences allowed scientists to assume that the monastery was founded in 1298-1299.

In 1303 St. Prince Daniel got sick hardly. Before his repose he followed an example of his father, the Great Prince Alexander Yaroslavovich of Neva, and took monastic vows. Prince of Moscow commanded to bury him in the monastery which he created, not in the church, but on the common cemetery because of his deep humbleness. Prince Daniel reposed on March 5 of 1303.

Hagiography of St. Daniel’s of Moscow says about miracles which were made by him after his death. One day Great Prince Ivan III Vasilyevich passed near an ancient Danilov Monastery, where relics of St. Daniel were. A horse of one noble young man stumbled; he was fell behind by prince’s suit and remained alone. Suddenly, the stranger appeared ahead the young man. The youth was afraid and stranger started to speak: «Do not afraid of me, because I am a Christian and the lord of this place. My name is Daniel of Moscow. According to God’s will I am entombed here – on Daniel’s place. Go, young man, to Great Prince Ivan and tell him: «There, you seeking to comfort yourself in many ways, but why did you forgot of me»? But even though he forgot of me, God of mine never did». And the stranger disappeared.

The young man immediately overtook the Prince and told him about miraculous vision. Since then the Great Prince ordered to make pannychidas and prayer services; he arranged dispensation of alms and meals for remembrance of his reposed relatives, who died in goodness.

Here is another miracle. During a reign of Ivan the Terrible, one merchant lived in Kolomna. One day together with his son he went to Moscow by boat for trading. The son got sick on a way. The merchant came to the church where St. Daniel’s relics were, brought his ill son to the tomb and started to pray. Immediately his son received healing and they continued their trip. Since then father started to venerate St. Daniel. Every year on the day of his son’s healing he was coming to St. Daniel’s tomb, making prayer service and dispensing the alms.

Canonization

Less than 30 years since the right-believing prince Daniel reposed, the monastery, founded by him, was moved to Kremlin in 1330 (it was founding of Transfiguration monastery), the church was turned into simple parish, cemetery became public and St. Prince’s grave was lost.

Russian people always remembered the righteous life of Daniil Aleksandrovich with gratitude. On August 30 of 1652 the relics of St. Daniel of Moscow were found incorruptible. They were laid into silver tomb placed in the church of Seven Ecumenical Councils in the Danilov Monastery.

St. Right-Believing Prince Daniel of Moscow was canonized for local veneration only in 1791.

The Holy Relics

Up to 1930 St. Daniel’s relics were in Danilov Monastery; at that time the last monastic church was closed. Then, for a while they were in the Church of the Resurrection near Danilov Monastery. In 1932 that church was closed too and relics disappeared. Today in Danilov Monastery are several particles of St. Daniel’s relics, which are placed in reliquary, ark and icons.

The particles of relics of St. Right-Believing Prince Daniel of Moscow, which are in reliquary, were given to the monastery by the Most Holy Patriarch of Moscow and of All Russia Alexy II on March 17 of 1995. Its story descends to 1920-1930. Relics are in pencil-case-looking ark with unskillful, but reverentially made image of St. Prince Daniel and belonged to bishop, whose name is unknown. In the middle of 1930s he was exiled to the North, and before he went there he has given those relics to professor I. Anichkov, who had it for many years. Before his death Anichkov gave the shrine to Academician Dmitry Likhachov, asking to return it to Danilov Monastery when it will be possible. Dmitry Likhachov entrusted the holy relics to archpriest John Meyendorff who took it to USA in order to keep it safe. In 1995 relics were returned to Russian Orthodox Church. The reliquary is in the church of the Holy Fathers of the Seven Ecumenical Councils, under the northern arch. Above the shrine carved wooden canopy installed.

Particles of the relics of St. Right-believing Prince Daniel which belonged to last Rector (before monastery was closed) of the cloister Archbishop Theodor Pozdeevsky (†1937), were given to Danilov Monastery by Primate of Autocephalous Orthodox Church in America Metropolitan Theodosius on May 30 of 1986. The ark is in St. Trinity Cathedral near central northeast column.

In the Church of Protection of Virgin Mary are two icons with particles of St. Daniel’s relics. Big icon was painted in 1980s and now is on the column between two iconostasis. The relics which are in that icon were given to the monastery from Orenburg Diocese soon after the cloister was opened. Another icon with the relics is just for veneration; it is a smaller one and located on the lectern in the middle of the church.

Veneration in USA

A particle of the holy relics of St. Right-Believing Prince Daniel of Moscow permanently are in St. John Cathedral of Brooklyn. It is one of other 114 particles of relics of another Saints. The Cathedral is always opened for those people who want to pray and to venerate the shrines.

The prayer to St. Prince Daniel

Oh, St. Venerable Prince Daniel, we come to your icon and cordially pray you: support us (names) by your charity, because we are gather under the covering of your prayers.

Spill your warm intercession to Savior of all, may He grant peace to this parish and this church, may He keep it safe, bringing righteousness and love for people; may He eradicate spite, internecine and corruption of tempers. Give to all of us by your prayers everything what is good for temporary life and for eternal salvation, and for that we shall glorify Christ, Who is marvelous in all His Saints, together with Father and Holy Spirit, to the ages of ages. Amen.

St. Venerable Prince Daniel, pray the Lord for us!

In the article were used materials of portal «Orthodoxy and the World» and of official web-site of Danilov Monastery.

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The Tiresome Mr. Timberlake

By Jennifer Weiner

Ms. Weiner, a novelist, writes frequently about gender and culture.

Poor Justin Timberlake … are not three words I could have imagined typing 25 or 15 or even five years ago.

Mr. Timberlake, the “Mickey Mouse Club” veteran turned boy band pinup; half, along with Britney Spears, of an iconic millennial power couple; the platinum-selling, Grammy-award-winning solo artist and a go-to “Saturday Night Live” guest host; and now, as the whole wide world has learned, the dude arrested in the Hamptons early Tuesday morning and charged with driving while intoxicated.

Sprinkling salt on the wound, Page Six reported that the arresting officer didn’t know who the perp was. After Mr. Timberlake reportedly muttered that the arrest was “going to ruin the tour,” the officer asked, “What tour?” Per People magazine, “The internet can’t stop laughing.” Among the cascade of jokes: that his arrest might be the one event that could turn all of X pro-cop for a day and that Mr. Timberlake should have been more concerned with taking a cab back than bringing sexy back . Streams of Britney Spears’s song “Criminal” spiked. Savage memes keep replicating.

The misery of celebrities always occasions a fire hose of schadenfreude, but this seems next level. Where, I found myself wondering as I scrolled and LOL’ed, are the fans rallying to his defense? Why is everyone enjoying this quite so very, very much?

The answer is that this isn’t happening to any old celebrity. It’s happening to the man who for the longest time seemed, to many, like the embodiment of unearned good fortune — in a word, privilege. He’s a talented performer, a gifted singer, a charming actor, sure. But his biggest talent may be for getting away clean.

Over the years Mr. Timberlake has not been immune to controversy, just to its consequences. Time after time, he escaped unscathed, looking and, it seemed, feeling just fine, while those around him were left to pick up the pieces.

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