Business Training Works

Onsite Training Courses

  • Business Etiquette
  • Business Writing
  • Change Management
  • Communication Skills
  • Creativity, Critical Thinking, Decision Making, and Problem Solving
  • Cross-Cultural Communication
  • Customer Service
  • Diversity and Inclusion
  • Facilitation Skills
  • Human Resources
  • Leadership and Management
  • Negotiation and Conflict Management

Presentation Skills

  • Productivity
  • Storytelling
  • Team Building
  • Train-the-Trainer

Virtual Classroom Training Courses

  • Cross-Cultural Communication Skills
  • Management and Leadership
  • Negotiation

Online Training Courses

  • Business Etiquette and Professionalism
  • Creative and Critical Thinking
  • Negotiation and Conflict Resolution
  • Nonprofit Management
  • Project Management
  • Time Management and Productivity

Leadership Development

Corporate college solutions, interactive keynotes, meeting and retreat facilitation, one-on-one coaching.

  • Custom Solutions

Ask an Expert

  • Training and Development
  • Workplace Communication

Media Inquiries

  • Business Etiquette, Civility, and Professionalism
  • Communication
  • Sales and Negotiation


  • Job Needs Assessment
  • Management Styles Assessment
  • Stefanie Coleman
  • Myla DeLoatch
  • Shawn Doyle
  • Thomas Farley
  • Elizabeth George
  • Shanna Kabatznick
  • Charlie Long
  • Mariana Marko
  • Laurie McIntosh
  • Darren Murphy
  • Avish Parashar
  • Pamela Sumner
  • Phillip Tanzilo
  • Eduardo Villavicencio
  • Sandy Wilson
  • Kate Zabriskie

Our Clients

  • Pricing and FAQs

Presentation Skills Courses and Workshops

  • Fees and FAQs
  • Join Our Mailing List

presentation training workshop

About Onsite Training What is onsite training?

presentation training workshop

The Full List See all onsite courses.

presentation training workshop

Locations Find out where we can deliver training.

Presentation skills training courses and workshops, instructor-led programs . delivered onsite, presentation skills training.

Well-trained speakers know how to communicate with purpose, passion, and poise. These people appear confident and capable in almost any situation.

No matter how skilled, most of us can benefit from presentation skills training . Basic  public speaking courses  can help novice presenters feel more comfortable in front of others, and advanced workshops can give experienced speakers an extra edge.

Our Onsite Presentation Skills Courses

Our onsite presentation skills courses cover such topics as analyzing audiences, organizing information, using body language effectively, incorporating analogies or stories, and designing compelling slides and visual aids.

We work with:

  • executives  who want to strengthen their platform skills,
  • technical professionals  who present complex information to technical and non-technical audiences,
  • people who must present information virtually , and
  • other groups who need to  sell their ideas  or  report information  to an audience.

Other Training Formats

For people working remotely and others seeking instructor-led presentation skills training in a virtual format, take a look at our remote presentation skills training courses . For people seeking self-paced solutions, you can find those in our online presentation skills training directory .

Our Workshop Facilitators

Our  professional facilitators, speakers, and trainers  know how to create content and deliver it in an engaging way. Throughout their careers, they’ve discovered shortcuts, tips, and tricks to make the design and delivery process easier.

Our Interactive Approach to Training

Our workshops are just that: workshops. No matter which course you choose, you can expect a hands-on program where participants learn by doing throughout the session. This interactive approach ensures learners acquire theoretical knowledge and practical experience applying these techniques in real-world scenarios.

Course Overviews

To explore our existing course library, read the program descriptions shown on this page. For additional details about each class, click on the course links to see the full workshop overviews. These overviews provide a deeper insight into the course content, enabling potential participants to select the training that best fits their needs. If you have a need that our existing material does not address, we would be happy to talk with you about program tailoring or customized content. Please contact us to discuss your situation. We are excited to learn more about your group and its goals and objectives so we can align solutions with your requirements.

Note: Some programs list more than one available course length. Several factors will determine the best option for your team: the number of people in attendance, your specific goals and objectives, the amount of coaching time allotted to each participant, and your budget.

Presentation Skills Training

You Don’t Have to Imagine Them Naked: How to Create and Deliver High-Impact Presentations

Format: Full-Day Training Course , Multi-Day Training Course

Introductory Presentation Skills Training

Introductory Presentation Skills

The abcs of public speaking: presentation skills 101.

Format: Half-Day Training Course , Full-Day Training Course

Technical Presentation Skills Training

Technical Presentation Skills

From statistics to persuasion: how to prepare and deliver effective technical presentations.

Executive Presentation Skills Training

Executive Presentation Skills

Podium panache: advanced presentation skills for executives.

Format: Full-Day Training Course

Skills for Presenting to Executives Training

Presenting to Executives

To the point: skills for presenting to executives.

Public Speaking Skills Training

Public Speaking Skills

Swallowing butterflies and living to tell about it: techniques for better public speaking.

Credible Communication Training

Credible Communication

The authenticity advantage: communicating with credibility.

Sales Presentation Skills Training

Sales Presentation Skills

Perfect pitch: designing and delivering effective sales presentations.

Product Demonstration Skills Training

Effective Product Demonstrations

But wait, there's more: tips, tricks, and techniques for conducting engaging product demonstrations.

Presentation Skills Training for Virtual Presenters

Virtual Presentation Skills

Clicks and tricks: skills for virtual presenters.

Extemporaneous Speaking Skills Training

Extemporaneous Speaking Skills

Smiling while dancing on hot coals: how to speak with ease under pressure.

Stage Presence Training Lessons from Improv Comedy

Comfortable Speaking

Stage presents: using improvisational comedy to discover your speaking gifts.

Military Briefing Training

Military Briefing

Power points: military briefings made easier.

Data-Driven Storytelling Training

Data-Driven Storytelling

Narrative numbers: designing data-driven stories.

PowerPoint Design Training

PowerPoint Design

Screen gems: creating impactful slide presentations.

Media Relations Training

Media Relations

Meet the press: mastering media relations.

“The course was high-quality, first-class, first-rate, superior, fine, excellent and hence forth.  Charles’ way of teaching was pleasant, exceptional, superb, and commendable. My department will speak well about this course for a while. Thank you so much for the quality of training and attention to detail. We are excited to use the tools created by zombies. However, in all seriousness the course was facio delicias and nuntiisque (fun and informative in Latin). I look forward to using your company in the future.”

“As I sit here listening to Laurie, I am thinking that we couldn’t have asked for a better facilitator!!! Wanted to say a quick thank you for your exceptional “customer service” in dealing with us.”

“Thomas Farley’s facilitation of the storytelling module was very engaging and effective. He started the session telling his own story. He asked participants to share their stories, and he respectfully critiqued them using this technique as a teaching tool.”

“Phillip was a great presenter. He kept the class moving forward and kept us all engaged and participating. We all got a lot out of the training and hope to have him back again for follow up.”

“I liked that fact that we were kept busy – it never got boring.”

“Pamela was very engaging. The training was well presented and held the group’s attention. The feedback I got from my staff was that it was useful not only in work but in their personal lives as well.”

“We had an amazing day today! Everyone I spoke to during the day today said they were really enjoying the session (as did I). Charlie did a fantastic job. Thank you both for a great experience!”

“Pamela Sumner is professional, warm, and highly educated. Her style translates to small groups as well as large formal settings. She is definitely an asset to BTW.”

“I have been in several training sessions, and I have to say this has been the best one. We were all engaged in the topics. Regina’s materials were relevant to our jobs. She started on time, and the time flew by.”

“It was a pleasure to work with Charlie last week. He was fantastic, and I have received great responses from the participants about the training!”

“Phillip was engaging and professional. I had many people who were in the session tell me that they enjoyed it.”

“Eduardo was an excellent facilitator. I took so much with me to apply to my job responsibilities that will enhance my thinking as I resolve difficult callers and issues. Eduardo was very interactive with the group and had excellent ideas to promote thinking and participation. He is the greatest facilitator I have ever worked with!”

“Pamela did a great job of engaging our participants in the training. They all had very positive feedback about the day and Pamela specifically. She was approachable and easy to relate to and was able to illustrate the points in a way that the team understood.”

“Stefanie was upbeat, engaging, and relatable. She even kept the momentum going through an unexpected room change towards the end of our session. My colleagues cannot stop commenting how amazing the training was, and we are energized to put our new skills to work. Rave reviews all around!”

“Business Training Works made this project extremely easy for me. Not only did they customize content for us, but they delivered it well and provided a great train-the-trainer session. It was truly an effortless experience for us!”

“I’m usually quiet in group discussions, but I enjoyed this course so much, I participated quite a bit.”

“Thank you for yet another great presentation. Myla was wonderful and our team really appreciated the opportunity to work with her.”

“Board presentation went well. ”Excellent” according to our chairman. Thanks for your training.”

“Our customer service manager of 21 years stated that this training was the best and the most relevant class she attended in her career.”

“I would like to say that yesterday was simply amazing. Our team is very happy with the training and the content that was presented. Thomas was exactly who we needed to address our etiquette training needs. Our team was receptive and the activities were fun and engaging. I would definitely recommend Thomas to anyone looking to enhance their team with etiquette training.”

“A pleasure doing business with Business Training Works on our seminar.”

“WOW – where do I begin!? Working with you both has been an outstanding experience throughout the entire process. Your flexibility from first contact was very valuable – we appreciate your willingness to participate in multiple teleconferences to align with KMG.

Your ability to link KMG’s message and philosophies to the lessons is what set you apart from your competitors.

Kate’s energy and willingness to meet as many of the attendees as possible and her ability to quickly build a rapport with folks established credibility and a safe environment. Everyone valued the ‘informalness’ of the key note.

The Tuesday workshop was phenomenal! I saw people taking notes that I never would have imagined would be engaged.

Fantastic result overall – thank you so very much!”

“Kate rhymes with great, and that’s what she was.  This was a great class and Kate was the best. We recommend her every time. I took this class years ago with her and she makes the information stick.”

“I just wanted to send out an email to express our appreciation for the service that Greg provided. He was a very motivated and inspirational speaker. We really, and I seriously mean this, enjoyed him. We are going to adapt some of our training procedures to fit his suggestions.”

“Pamela and Business Training Works put together a wonderful training program for ACERTUS. Pamela was able to create a curriculum that completely met our needs on such a short timeline. I am looking forward to working with them again!”

“Laurie McIntosh brings her personal experience into the training which was invaluable.”

“I wanted to reach out to you regarding Phillip and what wonderful experience it was for our teams to have him as our facilitator for the team building and cross-cultural communication course last Friday. He’s a very talented and engaging trainer, and he was able to get even our toughest employees to participate. Everyone really liked Phillip and enjoyed the course.”

“Pamela was a gem! We really enjoyed it. The one main piece of feedback I got was they wanted more time.”

“Greg Jones was a DYNAMITE presenter! He was fun, knowledgeable, and engaging and had our large group of 50+ people laughing and participating right up until the 5:00 PM end time. I am always impressed when a facilitator can keep a group engaged and involved WITHOUT using PPT and Greg did just that with his handouts, flip charting, storytelling and mixing up activities at table groups, teams, and with partners. We would love to have him back!”

“Pamela is awesome. She has that perfect blend of knowledge, credibility, and personal skills to deliver very effective training across a wide variance of personalities.”

“In each of the sessions that ZMC has hired Business Training Works, I have learned something new — even with the same topic. This is the 10th session we have scheduled, and we always ask for Shawn.”

“Laurie, as always, was AMAZING!”

“Yesterday’s workshop was both thoroughly enjoyable and tremendously beneficial. From all accounts, it was a productive, engaging, and substantive experience from which participants were able to glean significant professional insights and lessons for best practices in their field.”

“I LOVED Kate. She was an incredible speaker and her ability to educate is a show stopper. Learning about my own communication style was invaluable and I truly believe that I am going to use this information for the rest of my professional career.”

“We did enjoy the class and yes, I am excited to work with you to bring in more. Charles is a great teacher, I would like to have him teach them.”

“I heard a lot of positive feedback and several people approached me about your contact info for following up. I know we had a short amount of time for the training but I know I found it valuable and I think the rest of the group did too.”

“Both sessions went great. They were informative and very interactive and Myla was able to engage the participants throughout the entire presentation. She is a wonderful instructor!”

“Pamela was amazing and extremely personable. She made the groups feel very comfortable during the training.”

“The workshop was appreciated very much, and you (Stefanie) were indeed a big hit. Thank you for all your support and value you brought this team. I look forward to another opportunity to work with you, you were an absolute delight.”

“Kate was a refreshing start to 2020! Very energetic and captivating the entire session. Moments of reflection, laughter, and engagement made this a great FLAG kickoff to the year!”

“Thank you Kate, Chris, and Kathy! It was a pleasure working with you, and thank you for providing some valuable insights for our SES!”

“Greg was awesome! Very informative and interactive. He got rave reviews from the participants.”

“Thank you again for working with us last week. As always, the team loved the session, and I’ve been hearing great feedback. The change in the leadership team’s behavior, even since just last week, is noticeable. The executive team and I have literally had people coming up to us all week talking about how excited they are for the future, how they believe in where we are headed, and thanking us for what’s being done. As a business leader, this time period is truly a career highlight for me. I can’t thank you enough.”

“It was a positive experience to have this training, very useful to understanding myself as a provider and patients. Laurie was engaging as a speaker. I learned to approach patient care differently seeing patients as different and not “difficult.” I took away key points and different strategies to use in my interactions with patients, just a matter of finding the time to make adjustments and implement these changes.”

“Myla was very professional and brought subject matter expertise to the training. My team really respected her and had nothing but positive things to say about her.”

“We also appreciate how well prepared you (Phillip) are, and that the subject matter is addressed in substantive way that has real impact. Your style has that special something that really engages people.”

“The team was quite impressed with your materials and more importantly delivery style. I feel like we all took something positive away from the course which is all I can ever ask for.”

“The course has been tremendously helpful to my staff, and I am very grateful for Regina’s knowledge and generosity. She really shared her talents and experience freely, and provided what was needed to reset our team dynamics.”

“The training was amazing! Everyone was enthusiastic and we learned so much. They’re already asking when you’re coming back. You are a true gem!!”

“Great performance by Shawn! Shawn Doyle is a great presenter, and teaches you just by presenting himself.”

“We cannot thank Stefanie enough for the fabulous presentation she delivered to our reception staff and directors of housing. We had plenty of great feedback from fellow colleagues regarding the presentation, and we’ve already had individuals implementing information they learned from the presentation. We sincerely appreciated all of Stefanie’s hard work delivering a quality presentation to a diverse group of individuals.”

“Phillip, you are the best! Loved every minute and the fun interactive aspect of our workshop exceeded my expectation. Looking forward to the LA workshop next month.”

“Shawn was an excellent facilitator. After our class he took the time to look over the questions we use during our interview and provided positive feedback. I highly recommend Shawn and this course, ‘How to Interview and Hire Well’.”

“I wasn’t sure what to expect and found it to be awesome. I am in business development and while I consider myself to be somewhat refined/savvy, I walked away with so many things to up my game while with clients and the number one lesson and tie back point is that it is 100% about making the client feel comfortable and special. What we do, how we act, how we present ourselves all feeds into that and our ultimate success as sales professionals.”

“Stefanie is knowledgeable, credible, fun and engaging as a facilitator.”

“Everyone really enjoyed it and came away with tools to help them be a stronger leader! Thank you, Greg!”

The Business Training Works Difference

When you team with us, you’ll get:

  • A partner who will ask questions about your goals and objectives.
  • An opportunity to have a tailoring call and to speak with the program facilitator prior to a workshop.
  • Interactive facilitation conducted by someone who has a deep understanding of adult learning and the topic at hand.
  • A post-training web-based skills check-in meeting if desired.
  • People behind the scenes who will work to make our relationship a success.

You won’t get:

  • A workshop leader who sells products during class time.
  • A talking head with a PowerPoint presentation and not much else.
  • Lecture-based training that’s too academic, not practical, and doesn’t connect to life in the workplace.
  • The sense that you are a number, a transaction, or a cog in a machine.

Onsite Training Course Reminders

Our instructor-led training courses are available to private groups.  These workshops are not offered in a public seminar format.  Please  contact us  to speak with a facilitator about your needs and bringing training to your organization.

Onsite Training Locations

We also travel to Africa, Australia and New Zealand, Asia, Canada, Central America, Continental Europe, the Middle East, and the United Kingdom.

Please contact us about your location.

  • For information about pricing, please see our fee schedule .
  • For instructor-led webinars, take a look at our  virtual classroom programs .
  • For information about self-paced courses available to anyone, visit our online courses catalog .
  • For free resources, check out our resources pages .


  • Work With Us

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  • 416-967-1221
  • Visit the Centre for Diversity and Inclusion

Executive Presentation Skills Training Workshop

Highly-successful companies understand the immense power of effective communications. In this 1-day, experiential presentation skills training workshop, our expert facilitators equip participants with the skills, tools and practice they need to power up their business communication skills. Participants will walk away with a new-found ability to deliver engaging presentations, convey leadership and authority, and influence and persuade for maximum impact.

Who It's For

This presentation skills training workshop can be customized for all levels:

  • C-Suite executives
  • Senior leaders
  • High potentials

If you require training for one person only, we do provide private coaching.

What Participants Will Learn From the Presentation Skills Training Workshop

Working with you, we customize the effective presentation skills training workshop to fit your needs and participants’ organizational level. Some examples include:

For seasoned executives , experienced at making presentations, we provide preparation for:

  • Presenting in high stakes situations
  • Delivering scripted addresses at conferences
  • Conducting media briefings
  • Answering Q&As

For team leaders or new leaders , the emphasis is refining their skills for:

  • Maintaining a powerful presence through body language and tonality
  • Learning to ask for commitment
  • Being responsive and flexible to the changing needs of the audiences
  • Handling impromptu or unexpected situations

For people managers or new professionals , the emphasis is on is preparing and presenting information with polished proficiency, including:

  • Structuring presentations for impact
  • Developing proper notes to stay on message
  • Bridging to key messages
  • Creating engaging PowerPoint presentations

What to Expect from the Presentation Skills Training Workshop

At Corporate Class, we provide a streamlined, accessible approach to training on the pyramid principle. We remain true to its essential structure, equipping participants to gain a swift mastery of techniques that deliver message clarity. We also record participants and use extensive video playback to ensure participants master the skills quickly, and to their maximum advantage. Participants learn how to engage their audience with what they need to know from the get-go.

What is the Pyramid Principle? In the 1970s, when Harvard MBA graduate Barbara Minto was the first woman consultant at McKinsey, she developed a revolutionary presentation skills training technique called the Pyramid Principle. By starting with the conclusion, her approach literally inverted presentations. The intent was to provide McKinsey’s consultants with a decisive edge – to structure reports that immediately impacted clients within a logical framework. Today, it’s still widely recognized as the gold standard for building effective presentations.

What Participants Will Receive from the Presentation Skills Training Workshop

  • Leadership Skills workbook

How Your Organization Will Benefit from the Presentation Training Workshop

Having adept communication skills is an important leadership quality, yet, as a fundamental soft skill, presentation skills training often takes a backseat to technical training. Our accessible approach, utilizing the pyramid principle, is organized in comprehensible, easy-to-implement techniques that will immediately benefit participants and your organization.

At Corporate Class , our expert facilitators provide in-person and live online presentation skills training workshop in Toronto and anywhere globally. Contact us to learn more or get a quote today.

Participants in a Presentation Skills Training Workshop incorporating the Figaro tool for effective business presentations.

Six Modules

$1,695 for all six modules

Individual module processing ($325 per module) is available – please contact us.

*Note that all prices are listed in USD.

presentation training workshop

Teams Options

presentation training workshop

Badge and Certification

Members who successfully meet the criteria of completion will be assigned.

  • View Details

Link View Details to the badge page you create for Certificate in Presentation Skills Training

Optional Add-ons

Explore our private coaching options

  • Private Coaching
  • Figaro Analytics

Presentation Skills for Sales Leaders Contact us directly for more information

If you have any questions, contact us here

Have a Question? Learn More

Your workshop on Leadership Presence provided great insights in helping us tackle some of our daily communication opportunities. The experience was engaging and interactive. The real life examples made it even more compelling. Thank you!

The Intel Corporation logo styled with blue text on a white background.

Adriana Quevedo

Director of Executive Search and On Boarding, Intel Solutions

Related Offerings

presentation training workshop

For Businesses

Leadership presence: digital training solution.

In this self-paced online program, participants learn the elements of leadership presence and how to leverage them to become better leaders.

presentation training workshop

Executive and Leadership Presence 2.0: A Strategic Approach

Executive presence is neither elusive nor exclusive. In this highly-acclaimed workshop, participants learn what it takes to develop and master presence as a leader.


presentation training workshop

Board Presence

This powerful workshop prepares senior management to interface with Boards of Directors with maximal confidence and presence. Go behind the boardroom doors and examine what members expect.

© Copyright 2022 Corporate Class Inc. All Rights Reserved.

TED’s Official Public Speaking Course

Master a variety of communication skills with TED’s official public speaking course, now available on YouTube Courses. This course will teach you how to identify, develop and share your best ideas with the world.

presentation training workshop

YouTube Courses are currently only available in the United States, but YouTube is working on expanding into other regions in 2023.

The proceeds from this course support TED-Ed's nonprofit mission of creating and distributing free, high-quality animations.

Master the art of public speaking

  • Craft them into compelling narratives.
  • Present so that people want to listen.

Become a better communicator

  • Establish a connection with your listeners.
  • Give more persuasive presentations.
  • Explain complex ideas.

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

Presentation Training Institute

Presentation Training Institute

A division of bold new directions training.

Transforming Performance via Presentation Training

Transforming Performance via Presentation Training

Get presentation training and presentation coaching for your team.

Our changing work environment heightens the need for your team to present well in meetings, on the phone & virtually. Our experts deliver engaging training programs that help your team members improve presentation skills & business communications. Click below to request a free quote on presentation training.

Delivery Options

Onsite Training

Topic Areas

Powerful Presentation Skills™

Welcome to Presentation Training Institute where we work with you and your organization to strengthen business presentation skills through a wide range of presentation training courses and public speaking seminars. Our innovative presentation skills training courses are all experiential in nature and offer instruction, demonstration, and practice. Select from any of our virtual presentation training seminars, online courses or onsite public speaking courses to boost your impact when you speak to a crowd.

Our team is made up of expert presentation training instructors and coaches who have worked in more than 50 leading industries. In all of our presentation courses, you will learn how to improve your vocals, gestures, stance, and confidence. Schedule a virtual training course or onsite program and get the expert instruction you need to take your skills to the next level. Call us today at 1-800-501-1245 to ask which workshop or solution is best for your group.

  • United Kingdom
  • The Impact of Your Opening on Your Audience March 5, 2024
  • Power of the Pause: How and When to Use it in Presentations February 27, 2024
  • The Impact of Nonverbal Communication in Presentations February 20, 2024
  • Humor: How to Use it Effectively in Presentations February 13, 2024
  • The Importance of Conclusions in Presentations February 6, 2024

Presentation Mastery

presentation training workshop

An immersive and interactive event for female leaders and entrepreneurs to learn how to

Captivate any audience with your presence and story.


Presentation Skills Training

Learn how to present with confidence and take your presentations from boring to wow, trusted by global brands & leaders, what is presentation skills training.

Presentations are a core element in the day-to-day of any business. From weekly reports to sales, and investor decks to corporate event slides, if you’re operating in a business setting, it’s hard to avoid giving a presentation. 

Sadly, most presentations are boring – 79% of people agree and tune out after a mere 10 minutes of a presentation. No real hook, too much text, loads of information but no story to connect the dots… the list of mistakes is huge.

The good news? The best presenters weren’t born great – presentation skills are completely teachable. 

The Presentation Skills Training was designed to help teams and individuals take their presentation and business communication skills to the next level. You’ll learn how to create storylines for your presentations, express your ideas clearly, and read the room so you can adapt your presentation for maximum impact. 

More memorable, more impactful presentations begin now with our Business Presentation Skills Training!  

Who is this Business Presentation Training for?

…who want to kick off projects and quarters with inspiring presentations

Team members

…who want to put their best foot forward and show the impact of their work

C-level executives

…who want to create more impact with their executive presentation skills

Sales professionals

…who want to engage prospects to form relationships that net them the business

Training & onboarding teams

…who want to enable better performance across the organization with training sessions


…who are ready to find their next best opportunity and nail investor and client relations

…who need to give meaning to data and turn insights into action fast

HR professionals

…who want to deliver more successful employee engagement programs

“LaQuita’s public speaking workshop was an incredible experience, and has had a lasting impact on the way I communicate to groups of people. Her expertise, coaching, and proven tactics make her extremely effective. She has a warm and caring personality, and is skilled in the way she delivers feedback and offers insight. LaQuita’s workshop is top notch, and one that I’m super grateful I chose to attend. Thank you LaQuita!”

Robyn Brookhart President and CEO, Liberty Pumps

Who is this business presentation training for?

Team members.

Topics Covered in Presentation Skills Training

The Business Presentation Training covers everything you need to know to deliver a successful presentation:

  • How to make presentations more engaging by combining strong vocal delivery with confident body language
  • How to successfully use presentation tools like Powerpoint and Keynote
  • How to prepare for a panel or keynote and identify the talking points in your presentation
  • How to create speaking notes and how to use them effectively
  • Most common presentation mistakes and what you should absolutely not do during a presentation
  • Anxiety reduction techniques that will make you feel more comfortable about delivering your speech, regardless of the size of your audience
  • How to read the room and handle audience feedback and questions
  • Presentation rehearsals that will prepare you for your next event

Training Attendance Details

How Presentation Skills Training Works?

Get real-time, detailed feedback that you can immediately apply to your presentations to make them more engaging and effective.

LaQuita Ann was a superb resource for our crash course in public speaking. Her professional demeanor and targeted feedback quickly put us at ease and helped establish the foundational skill sets to enhance our speech delivery.


LaQuita's public speaking workshop was an incredible experience, and has had a lasting impact on the way I communicate to groups of people. Her expertise, coaching, and proven tactics make her extremely effective. She has a warm and caring personality, and is skilled in the way she delivers feedback and offers insight. LaQuita's workshop is top notch, and one that I'm super grateful I chose to attend. Thank you LaQuita!


Nailed my 10-year company anniversary speech and I owe it all to Laquita. After attending her 3-day course, I have more confidence in how I prepare, my understanding of technique and my ability to speak in front of a large crowd. Thanks Laquita for not just the skills that will follow me throughout my life but for going above and beyond to follow-up to make sure the speech went well.


What you will Master

Build a team who ALL present on a higher level. This business presentation training will equip you with the tools, techniques, and frameworks to:

  • Identify and tell powerful stories in your presentations. Learn how to wrap narratives around facts and create memorable stories to make a point.
  • Prepare presentations that keep your audience’s interest from beginning to end. Forget about boring slides with too much text, underwhelming beginnings, no humour and personality.
  • Deliver your next presentation like a pro. Preparing the narratives and slides is only half the story. Even the best slides mean nothing without strong delivery. Learn how to breathe life to written words by mastering pitch, tone, volume, and pace
  • Strengthen your message with confident body language. Find the right balance between your body movements and gestures and vocal expressions.
  • Combat anxiety and stage fright. Speak in front of audiences of any size with complete confidence.
  • Use the right words to inspire desired action. Learn how to read the room and adapt your message to your audience.


Additional Workshops

  • Storytelling Training Workshop
  • Pitch Training
  • Virtual Communication Skills Training
  • Media Training Workshop
  • Public Speaking Workshop
  • Workplace Communication Training


  • Keynote Speaking
  • Workshops & Trainings
  • One on One Coaching
  • Success Stories
  • Privacy Policy

Ready to raise the bar on your communication skills? Please fill out the form to schedule your training, learn more or ask questions

presentation training workshop


Imagine what powerful presentation skills can do for you.

What happens when people have the skills to present with executive presence, and in a way that’s human and relatable? 

Sales opportunities advance. Game-changing ideas get funded. Important projects are greenlighted. People feel heard and understood. 

The ability to present complex ideas to influential audiences is vital.  Empower your  team with the presentation skills to deeply connect with any audience, in any setting, and especially when  the stakes are high.


Mandel’s presentation skills training workshops empower people to translate their best ideas into clear, compelling, and memorable presentations that build trust with decision-makers. 

Convey presence and confidence

Inspire listeners with a vision, motivate people to action, close sales faster, accelerate performance.

Looking for our Presentation Skills program?  Our workshops are now being delivered by Vantage Partners.

Please visit this page for more detail.


The extraordinary presenter®.

The Extraordinary Presenter is Mandel’s flagship 2-day training workshop, during which participants gain the skills to create and credibly deliver memorable presentations that make a lasting and positive impact.

Participants learn how to better understand their audience and speak powerfully to their needs, communicate ideas clearly and persuasively, and interact authentically in ways that build connection.


Virtual, hybrid & in-person, groups of 10 to 12, the extraordinary presenter® essentials.

The Extraordinary Presenter Essentials workshop is a one-day, condensed version of our two-day flagship program. Participants learn fundamental skills and techniques for delivering powerful and persuasive presentations in any environment.

These are skills extraordinary presenters use to successfully communicate new strategies, advance innovative ideas, and close business deals.


Participants in this workshop develop the confidence, competence, and executive presence to effectively engage with leadership.

Executives expect presentations to be clear, concise, and credible—and focused precisely on their point of need. That’s why feedback from executives is a critical component of this training. Participants present to key stakeholders, who then provide feedback on what they’d like to see in future presentations (and what they never want to see again).

Groups of 12-24

Present your ideas at the executive level™ essentials.

This one-day workshop focuses on the essential skills needed to successfully present to executives. Participants learn and practice three critical skills for engaging at the executive level: to think deeply about their audience, to craft the presentation story, and to engage with executive presence.


The Breakthrough Communicator trains employees to think deeply about their audience, craft a message that matters, and engage with executive presence. During this messaging and communication workshop, people learn how to craft a compelling message using Mandel’s proven framework—and then deliver it in a way that connects directly to what their audience cares about.

The workshop is designed to drive visible behavior change and make skills stick through the use of a repeatable and easy-to-use messaging framework. Participants also learn to apply these newly acquired skills to your company’s internal initiatives.

1/2 Day (2.5 to 3.5 Hours)

Groups of 24 to 5,000, how we engage global. scalable. customizable..

You deserve flexible training solutions to fit your needs. Blend different training delivery methods. Combine skill-building elements from different workshops. Mandel will help you design the right training solution for your team.


Hybrid Conferences

4 Elements of a Successful Hybrid Conference

  • by Karen Yanoska
  • Briefing Center , Change Management , hyb , Hybrid Work , In-Person Presentations

Virtual Training

The Reality of Virtual Presentations: They’re Here to Stay

  • by Heather Muir
  • Hybrid Work , Virtual Collaboration , Virtual Presentations

Woman giving a business presentation

In-Person Communication is Back. Are You Ready for Re-entry?

  • by Karen Bintz
  • Communication Skills , In-Person Presentations , Presentation Skills , Presenting to Executives

Live internet streaming of business conference meeting, presenter joining a seminar via video conference call in empty convention center. Online webinar or seminar via social network broadcast in new normal, covid outbreak,e-learning.

Go Big: Plan Your Own High-Impact Virtual SKO

  • In-Person Presentations , Sales Readiness , Sales Training , SCIPAB , Selling Skills , Virtual Presentations

How to deliver impactful, engaging hybrid meetings

How to Deliver Impactful, Engaging Hybrid Meetings

  • by Kelly Reeves
  • Communication Skills , Digital Transformation , Hybrid Work , In-Person Presentations , Virtual Collaboration , Virtual Presentations

Leading a Virtual Team Means Doing Things Differently

Leading a Virtual Team Means Doing Things Differently

  • by Vernon Roberts
  • Change Management , Digital Transformation , Hybrid Work , Leadership , Team Building , Virtual Collaboration , Virtual Presentations

Ready to make communication skills your competitive edge? Send us a message!

[email protected]


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📞 Call Now   800.403.6598 Contact Us - Get Started

Effective Presentations

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owning the room

Gain Awareness, Confidence and Delivery Skills When Public Speaking

Public speaking training , classes , coaching and workshops.

In a world where effective communication is paramount, the ability to address an audience confidently and clearly is not just a mere skill—it serves as your pathway to success. We specialize in comprehensive public speaking training that turns apprehension into confidence, ideas into compelling speeches, and speakers into influential leaders. Our meticulously designed public speaking workshops enhance your speaking abilities and empower you to captivate any audience.

presentation training workshop

Personal Coaching

We work with you to build on your strengths, correct your weaknesses, and give you tips and tricks to be an effective speaker. We can custom-design and deliver a public speaking class that addresses specific needs, interests, and objectives. Whether you’re addressing a room of 5 people or 500, it all starts with the proper preparation.

presentation training workshop

Proven Results

Your public speaking class will produce the most reliable, responsive, and measurable results. We will show you how to confidently get through your following speech, presentation, or job interview. That’s a promise!

presentation training workshop

Outstanding Feedback

Our participants have discovered the truth about public speaking skills and how to assess their personal style. They learn how to overcome the fear of public speaking using a variety of exercises, role-playing, and real-world examples. According to past speakers-in-training, it’s the best training they’ve ever had. Walk away feeling prepared for the following public speaking situation and looking forward to it.

Public Speaking Training for me

presentation training workshop

Public Speaking Training for my team

presentation training workshop

For Individuals: Improve Your Personal Public Speaking Skills

Are you an individual seeking to improve your delivery abilities? Mastering the art of effective comm can bring about new opportunities and help you advance in your career. Our comprehensive public speaking training program is designed to assist you in overcoming anxiety , crafting precise messages, and delivering them confidently. Whether you’re presenting a pitch, speaking at a conference, or leading a meeting, our training equips you with the clarity and conviction required to engage and captivate any audience.

For Organizations: Elevate Your Team’s Public Speaking Effectiveness

Does your organization value strong public speaking skills? Your team’s proficiency in this area can greatly impact the success of your organization in the corporate world. Our tailored workshops and seminars are ideal for teams to enhance their abilities. We work closely with you to understand your organization’s specific needs, ensuring our training aligns perfectly with your goals. Empower your team with the skills they need to effectively represent your brand and communicate compellingly in any oratory scenario.

public speaking training & executive coaching

“I feel the public speaker training was the best professional training I have participated in to date. Breelyn did an amazing job, and I look forward to putting my new skills and techniques.”

— Tony Ramos; VP Construction Services, Bell Partners

Overcome Your Fear of Public Speaking

Overcoming the fear from public speaking is a common challenge many face, often even more intimidating than fears of heights or spiders. However, it’s not an impossible obstacle to conquer.

How Public Speaking Helps You

Our immersive workshops are carefully designed to equip you with the necessary tools to become a skilled and confident public speaker. These sessions go beyond simple learning; they offer a transformative experience. You’ll acquire long-lasting skills that will ensure you never feel insecure or unprepared when addressing an audience. Join our upcoming speaker program and unlock the secrets to communicating with unwavering confidence, regardless of audience size. Learn to deliver your message with energy and enthusiasm, utilizing proven professional and effective strategies and techniques. Bid farewell to fear and welcome a new era of self-assured and impactful communicators.

presentation training workshop

If you have any questions, feel free to contact us today. We’re here to assist you in selecting the right workshop for your needs.


Improving public speaking skills.

How will public speaking boost your confidence? Our next workshop presents an opportunity for you to embark on this transformative journey. Whether you are a beginner or seeking to refine existing skills, our workshop provides the ideal setting for growth and learning.

Our highly interactive, small-group speaker workshops ensure each participant masters essential verbal and nonverbal communication skills. Find out how our tips and tricks will make speaking easy and fun through role-play exercises, stimulating activities, and recorded practice presentations.

These classes and workshops explore essential techniques for success and empower you to speak like a pro. Our coaching will position you to radiate confidence and deliver a powerful message whenever you speak!

Speak Boldly, Transform Today

Don’t miss out on any more opportunities or hesitate any longer. Take hold of the power of confident and impactful public speaking today. Our workshop goes beyond just being a training program; it’s an experience that will transform you, equipping you with lifelong skills and unwavering confidence.

Enroll in this workshop and enter a world where your voice matters, your ideas resonate, and your presence leaves a lasting impression. The time for changing your narrative is right now – join us and discover the powerful speaker within you.

You can also check out our public speaking tips in our Resource section for tips to help you be a better speaker.

presentation training workshop

VerdanaBold - Presentation, Design, Storytelling Agency

PowerPoint & Presentation Training Courses


Great presentations are about more than just slides. They connect with the audience, tell them a story, and leave them convinced that you are the right team for the job.

VerdanaBold’s simple, easy-to-follow presentation courses teach the key principles and best practices that help your teams to communicate more effectively, think more visually, and present like a pro.

Presentation training for any business

Looking to improve your presentation skills our presentation training classes can help..

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We work with companies and organizations to train their employees in every aspect of creating, writing, and designing presentations. Choose from any of the following presentation courses, and we’ll do the rest.

From understanding your audience to designing scannable slides, we’ll teach you how to craft effective, story-driven new business pitches.

Power Up Your Pitches

Data visualization & storytelling.

In this course, we’ll cover how to tell a story with data, declutter complex infographics, and put your audience at the center of your content.

Learn how to maximize a custom PowerPoint template for greater flexibility, consistency, and efficiency.

Template Training


Coming soon


The Benefits of Training with VerdanaBold

Presentation classes

Our PowerPoint and Presentation training courses can benefit anyone who develops, designs, or gives presentations. From individual presenters to entire creative teams, presentation training is an effective way to help your employees share powerful stories that drive results.

Organize your presentations around key ideas

Put your audience at the center of your content

Design clear, scannable slides that resonate with viewers

Create stronger presentations in less time

How Our Presentation Courses Work

Our PowerPoint and presentation training courses are designed to help busy teams learn actionable skills efficiently. 

We use a combination of real-world examples and assets from your own brand to create tailored courses that address your teams’ unique communication needs.

Storytelling training

Assess   the specific skills and challenges that you want to address, and tailor our lessons for each group.

Review your existing presentations, and incorporate guidance and redesigns into the training session., train your team over one or more live training workshops, follow up with additional materials and answers to any questions from your team, presentation skills.


The 10-20-30 Rule of PowerPoint – How It Can Make (or Break) Your Best Marketing Presentations


Here are a few of the benefits of applying the 10-20-30 rule to your marketing presentation template.


Our monthly roundup of the newest PowerPoint design tips and tricks, presentation design ideas, and other strategies for better communications.


“We recently hired them to conduct PowerPoint training for our creative agency team and they covered everything we wanted to hear and then some, plus a very impressive redesign of some of our existing presentations.”

Manager of Client Operations, Zebra Technologies

Executive Presentation Training Workshops

We provide executive presentation training that results in immediate improvement.

See Us In Action Don't Be a Wikipedia Page Watch Video (3 Min)

How is throughline group different, not all public speaking courses are created equal..

Throughline’s highly customized in-person and live online executive presentation training workshops distinguish us in a crowded field of public speaking firms.

We tailor our training to the unique challenges that executives face.

For high-profile individuals, executives, and other c-suite inhabitants, effective corporate presentation skills do more than just make you look good. They allow you to make persuasive presentations to the board to contextualize Q1 earnings, to the public via interviews on cable news, and to anxious shareholders assembled in a conference room.

We’ve become trusted advisors to hundreds of executives for whom we’ve delivered highly relevant trainings. Our approach focuses on achieving immediate results in limited time. With coaches trained in conducting extensive and personalized research in advance of each training, Throughline can tailor sessions that lead to instantaneous results and long-term improvement.

We’re committed to delivering the best executive presentation skills training in the industry, focused squarely on your specific challenges and goals, whether that is in-person or virtually. You’ll experience the same great expertise from our highly experienced trainers whether you opt for the flexibility, convenience, and real-time instruction of remote live online instruction – with workshops specifically designed for the online learning environment – or in-person sessions.

As one client told us, we don’t just create great speakers; we foster profound transformations.

Before your executive presentation skills workshop, we’ll review your previous and upcoming speeches, PowerPoint presentations, and other presentation material. We’ll delve into your industry and area of expertise, so that we can tailor an approach that fits you and your professional needs.

Our executive presentation training goes well beyond the “one and done” mentality. We offer one of the most generous free post-training programs in the industry, which includes:

  • 10 in-depth clients-only special reports
  • A one-on-one follow up consultation with your trainer before your next presentation

And because we know that mastering any skill is a lifelong task, we’ll be with you long after your presentation training session ends.

Request Information

Contact us today and get a reply promptly!


11 easy steps to ace your next presentation.

From finding your message and opening your talk to choosing the right visuals and managing fear, our free e-book will take you through 11 key steps to delivering a successful presentation.

presentation training workshop

Executive Presentation Skills Coaching for C-suite Officers

Hone your presentation skills to create persuasive presentations with powerpoint.

The power of the visual is well-known to effective presenters , who see PowerPoint as an enormously valuable tool. The right visuals – displayed the right way – can make your messages stickier. They get to the heart of how your audience records, remembers, and retrieves information.

So, how do you bring the verbal and visual together to have maximum effect?

Communicating effectively as a speaker means learning how to help your audience see and hear what you have to say simultaneously. In other words, you must employ strategies and techniques that reduce the chances your audience is being forced to split its attention. During our workshops, we work to develop the most effective ways to combine your words with your visuals to create layers of meaning that stir emotions, make connections, and drive people to action.

We do that through helping you to:

  • Avoid information overload on each slide
  • Develop an enduring conceptual metaphor with the proper images
  • Trim your presentation down to the essentials
  • Be clear and concise in your design
  • Create charts and graphs that inform rather than confuse

Through video recordings of your practice sessions, you will receive immediate feedback on which visual aids, teamed with your words and actions, best reinforce your main points and engage your audience.

These are not cookie-cutter, prescriptive strategies. During your executive PowerPoint presentation training, we work with you to implement what you have learned, so that it addresses your specific goals and presentation style.


We conduct deep research into your organization..

If there’s one thing clients have told us more than anything else, it’s how surprised they were by the amount of research we conducted before each presentation training. Before your customized workshop, we’ll review your previous and upcoming speeches, PowerPoint presentations, outlines, notes, and video clips. We’ll also learn more about your organization, the audiences you face, and the challenges you encounter when discussing your work.

We are industry leaders.

Our first book,  The Media Training Bible , was an Amazon #1 Public Relations best seller. Our second book, 101 Ways to Open a Speech , was a Kindle #1 Public Speaking best seller. We’ve trained tens of thousands of people for the world’s biggest stages — and have earned the repeat business of many loyal clients who were thrilled with their results.

We know how to teach.

Knowing how to deliver a successful presentation isn't enough. It's far more important to be able to transfer our corporate training presentation tips to our trainees in a manner that enables them to act on them immediately. We’re rooted in theory but deliver practical advice. We've regularly refined our teaching methodology since 2004 and have created a fast-paced, fun, and highly effective workshop that has been delivered successfully hundreds of times. For instance, have your presentations increasingly gone remote? We'll help you to face the challenges — and embrace the possibilities — of video conferencing and live streaming.

We root our recommendations in research.

We regularly hear stories from trainees who were instructed by a previous trainer to do something that didn't have any basis in research. As a result, the trainees were trying to communicate in an unnatural manner that went against their instincts — and that didn't work for their audiences. Wherever possible, our advice is based in research, not subjective opinion.

What CEO Presentation Methods Will I Learn?

Deliver a presentation that gets results.

During your interactive presentation training, you will learn how to:

  • Sharpen the story you want to tell
  • Structure and outline your talk
  • Speak from a script, notes, outline, or memory
  • Identify your “bright shiny object” and “ABSO”
  • Align your talk with your audience’s goals
  • Increase the effectiveness of your persuasion attempts
  • Grab the audience with a powerful opening
  • Break the pattern to retain or regain audience interest
  • Balance broad themes with compelling details
  • Use stories and statistics to reinforce your messages
  • Issue a closing call-to-action that gets results
  • Facilitate productive question and answer sessions
  • Answer challenging questions
  • Create the right “feedback loops” through effective body language
  • Model best practices for gesture, posture, voice, and movement
  • Deliver a speech with contagious energy
  • Manage public speaking anxiety
  • Design more effective visuals
  • Use (not abuse) PowerPoint
  • Interact with your PowerPoint slides and notes
  • Avoid the “eye-ear” conflict
  • …and more, modified to achieve your specific goals

Wayne Bloom, Commonwealth Financial Network CEO, reviewing Throughline's workshops


"I consider them an extension of our senior management team." We’ve worked with the Throughline team for more than a decade, and I attribute the dramatic rise in the quality of our presentations and media relations directly to their guidance. I continue to rely on them for their invaluable perspective on both the style and substance of my most essential communications and consider them an extension of our senior management team.


Our proven teaching methodology, which has been delivered successfully hundreds of times since 2004, features a diverse mix of relevant activities designed to help participants grow their skill set meaningfully — often dramatically — right away. During our presentation training for executives, we will help you learn through: 

Practice presentations

You will deliver several practice presentations throughout the workshop. After each round, you’ll receive specific feedback on your message, delivery, and audience interaction. We’ll videotape your practice talks and review key excerpts with you — and you’ll get to keep your videos.

Interactive lectures

We have learned that the best public speaking training is delivered through fast-moving lectures packed with real-life examples and opportunities to practice new skills. Our presentation skills training programs for corporate clients are led by dynamic trainers who know how to hold your attention.

Video examples

We’ll show several curated clips of presenters demonstrating public speaking best practices, often in unexpected and highly effective ways.

Challenging questions

We’ll ask you the questions that fair but skeptical audience members might ask — and empower you with strong answers that win over audiences.


Our relationship extends long past the training day. If you invest in us, we'll invest in you. After you leave our presentation skills training program, you’ll continue your learning through:

Relevant takeaway materials

You’ll receive our in-depth presentation training handbook, a copy of  101 Ways to Open a Speech , and videos of your practice talks.

Ten in-depth clients-only reports

You’ll receive in-depth articles once a month for ten months following your training. These reports will go deeper into areas that will help you learn, practice, and refine new skills throughout the year. Sample topics might include delivering better panel presentations, overcoming speaking fear, and speaking from a script.

A free one-hour phone or Skype call

You can schedule a free one-hour call with one of our trainers within one year of your training, during which you can discuss an upcoming presentation, ask us to review a video of a speech you recently delivered, or anything else that would help you advance your learning. (Offer extended to five people in any private workshop.)

A 20% discount

A 20 percent discount on our standard hourly consulting fee for two years following your training.


In addition to the executive presentation training workshop described above, we also offer:.

  • Group executive presentation skills workshops
  • Advanced presentation training sessions
  • Sessions held via Skype or other virtual technology
  • Coaching for online video and Facebook Live
  • Public speaking refresher courses
  • Panelist and panel moderator training
  • TED or TEDx speech preparation
  • Investor pitches
  • and more ( please inquire )

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Any questions.

Reach out to us at [email protected] or head over to our Frequently Asked Questions .

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*Clients served by Throughline and/or our predecessor firm.

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How to Create an Inspiring Presentation for your Workshop

presentation training workshop

Have you ever been at a presentation or workshop and found yourself forcing your eyes to stay open? 

Bored out of your mind, and struggling to focus, the host is bleating on… and on. The concepts are too hard to follow, the words becoming a meaningless, tiresome cloud. Next time you struggle to sleep, it’ll be this guy’s waffling drivel that’ll send you to the land of nod.

Together, we’ll discover how to put the “Pow!” back into PowerPoint.

Design your next session with SessionLab

Join the 150,000+ facilitators 
using SessionLab.

Recommended Articles

A step-by-step guide to planning a workshop, how to create an unforgettable training session in 8 simple steps, 47 useful online tools for workshop planning and meeting facilitation.

In this article we’ll explore: 

  • Why visual presentations are important
  • What to consider when planning presentations

How to design an engaging visual presentation

  • How to choose an engaging format
  • Which tools are best for designing presentations
  • Tips on how to deliver your workshop presentation

Why Are Visual Presentations Important?

The purpose is to share brilliant ideas with an audience. This might be a piece of work or an educational concept in a workshop; the aim is to communicate with people, make them feel something , and take action. We all want our audience to leave an event feeling motivated and inspired, and that the workshop was of value.

The importance of visuals is often overlooked, either due to a lack of confidence in working with visual design, lack of time or both. For a workshop facilitator, using visual aids could actually save time, better represent our ideas and concepts to a group, and help you present more confidently. “How?”, you ask.

When it comes to saving time, a picture is really worth a thousand words. There is no need to type up your presentations or make wordy bullet points on every slide when a simple image can share the message for you. 

Visual presentations put across an immediate message. Images are emotive and can deliver a story much faster than words, visuals are processed 60,000 times faster in the brain than text . An image that can share an idea, can be more memorable than trying to remember very specific terminology. 

Creating visuals becomes part of a wider conversation in inclusive communication. Images are universally understood, and the eyes can “read” a picture with less effort than reading and comprehending several paragraphs. Imagine describing the color blue as a phrase. It is much easier to present it as it exists. 

Graphics are easy to share, and 65% of us are Visual learners . For anyone who has missed out on the meeting, a visual booklet can do the job of sharing the subject with them, and the added benefit of being able to view it in their own time. The power of social media also plays a huge part in the spreading of information and well-designed infographic slides can take your presentations and workshops outside of the room, with the potential to make a global impact. Sharability goes further with visual elements.

For me, a visual presentation is a lifesaver! Using slides has saved me a lot of time and made me feel more confident whilst presenting too. I don’t fumble around with notes, as the visuals can act as a prompt to remind me of where I’m at in my talk.

When presenting online, I find the value of visuals and slides even more important. It takes the attention away from my actions, and onto the graphics themselves. The participants can hear what I’m saying, but their eyes focus on the visual information which helps in retaining information and ideas beyond the workshop.    

What to consider when creating a visual presentation

I’m naturally quite a visual person, and I’ve often wondered if I could make a visual presentation without planning first what it is that I want to say. As an experiment, I gave it a go and it was a huge struggle. So, if you think that designing visuals is something that only designers can do and that they find it easy… it doesn’t and they don’t. 

As a starting point: get out a pen and paper and write down everything you want to say. This ensures you have all of the ideas and information out in black and white . I find that by leaving space between the writing and structuring, coming back at it with fresh eyes is a perfect way to work without feeling rushed. I rarely add to what I’ve written, it’s mostly about removing.

Recently I had written a LOT of information for an event. A day later, I took a second view to edit. A lot of writing is quite self-indulgent, so it helps to consider the audience . I cut up sections of the paper, keeping only what was the most necessary information , and collated it together. The rest of the sentences didn’t make the cut. You can try the editing exercise here . 

Less is More- an exercise in editing   #presentation   #presentation skills   #writing   #workshop   #meeting design   This exercise is ideal for editing written content in a hands-on way. A simple and effective exercise for editing workshop content or presentation text for talks. Use it when you have to write for a specific audience and want them to stay focused on the most important information.

As an expert in your field, it’s likely you’ll have a lot of content, and editing is so valuable to ensure your audience has relevant details. Don’t bore their socks off 😉

presentation training workshop

So now that you have an idea of your core content, you can move along the process, considering these factors before jumping into the design stages:

 Let’s start by asking, “ who is your audience? “

  • if you are being commissioned to present a topic to a pre-determined group, then you’ll need to cater to their understanding of the topic. You’ll want to ensure that the information will be relevant and meets or goes beyond their expectations.
  • if the topic is of your own choice, and the angle you’ve chosen to take, who do you want to take part? Finding them, and attracting them to the workshop will be part of your marketing efforts, as well as how you plan your structure and content.

We wouldn’t plan a workshop for ten-year-olds in the same way we might for adults. Consider what tone of voice you might use, the style in which we present how we use slides, and the content itself. You won’t be able to do this for each and every individual, but how you determine and empathize with your listeners can be done by creating a persona, or several personas . 

Create an overarching idea of who might be present, then consider how to engage them and meet their needs by asking yourself the following in more depth:

Why are they there?

Let’s look at their reason for attending your event. Have they come to learn from you in particular? If you are a specialist in your field and the workshop is an area of great interest to people, you’ll most likely have a deep understanding, and along with that, expectations to be filled. 

Have they come to gain a better understanding of the topic? Are they there to challenge themselves and their existing views, or perhaps yours?

How much do they know already?

Are your participants already proficient in the topic you’re delivering? You’d hopefully know this in advance of your workshop so you can adapt your material, and create a pitch in line with the group’s knowledge. If their experience level is unknown, an opener to your discussion might be to ask about their subject knowledge, ideas and expectations. That way you can tailor your language and approach.

It helps to be well versed in your workshop, to select sections you can skip out in favor of diving deeper into more advanced information. Improvisation isn’t usually a skill you’d immediately connect with presenting, but with practice, learning how to improvise can become an empowering tool to have.

For beginners, you’ll most likely take an introductory approach. This doesn’t mean it has to be dry or boring. Make it more interesting and engaging by weaving in an interactive exercise, or team debate within your presentation design. That way, the participants can gather more hands-on experience to support their understanding. This can of course use visual handouts, such as a workbook, or include a well-designed visual exercise on an interactive whiteboard.

What is their background and communication style?

Your presentation style, language, and cultural references should be considered in the writing and designing process. I recently attended a workshop on how we can create better inclusion for diverse audiences by considering the language we use. It really made me think about how we often lean towards using English as a “default” language, and how words often hold different weights and contexts in other languages.

Remote workshops and presentations mean we may have a very diverse audience than if we were presenting in-person, in one location. Online could mean 140 people in different time zones across different countries with different backgrounds. Being aware of differences makes it easier to use inclusive, easy-to-understand language in your presentation so that no one feels alienated. Speaking with clear articulation will make a big difference in how you are understood. 

You might have the best workshop on the planet, but if you don’t communicate in the style of your group, the impact will be lost. Do they want a short and snappy talk with a clear outcome at the end? Some audiences appreciate a motivational and inspirational talk that is led through emotional storytelling. Knowing their communication preferences can win over or lose your audience.

Before you begin designing your presentation, it’s important to consider what your purpose is. This is your mission statement, your project brief and your raison d’être. Here is where you want to ask yourself, what is it that you want your audience to think, feel or do? Are we creating an emotional impact or an educational goal?

Be as clear as possible with your core message, making it as specific as possible, so that you can keep this in mind throughout the process of writing, editing, designing and delivering presentations. This will keep your focus sharp, and avoid any unnecessary derailments taking your viewers away from what it is you hope to achieve.

Common purposes are to: inspire, inform, persuade or entertain .

  • I want to inspire the audience to help reduce food poverty by leading a cookery workshop using supermarket waste.
  • I want to inform the group about the future of rural tourism, so they might consider how they could adapt their own farming businesses to host visitors. 
  • I want to persuade my team to reduce our use of plastic in the fashion industry, by presenting a viable alternative made from mushrooms.
  • I want to entertain by pretending to be a Martian visiting Earth for the first time . My purpose is to help the participants understand their product from a new perspective!
A Martian Sends a Postcard Home   #creative thinking   #idea generation   #remote-friendly   #brainstorming   #energizer   #team   Use Craig Raine’s poem A Martian Sends a Postcard Home to spur creative thinking and encourage perspective shifting in a group. After a warm-up, you can then use this martian perspective to describe your product or service and gain new insights and ideas.

I recently designed a workshop called Design Thinking for Beginners and ran a SessionLab show and tell session aimed at facilitators who would like to run the workshop for teams new to design thinking. If you missed it, you can watch it back here. My purpose was to inform the attendees of the challenges newbies have with design thinking, and how they can make it a fun and digestible process.

I chose to relate each stage of design thinking to an everyday project of choosing or baking a birthday cake. My presentation was broken down into manageable chunks. Describing design thinking could be a laborious task, but keeping the text definition simple, with plenty of white space highlighted the point in one sentence. 

presentation training workshop

For the workshop itself, I incorporated interactive exercises throughout the process to lock in the understanding of design thinking and how we generate ideas. For the ideate stage of design thinking- I created a game show style exercise called the Ideas Vault where I chose to create a fun layout like a 90s computer game. The design process worked by gathering inspiration using a mix of pre-made Canva templates and adding my own twist. I talk more about Canva and design tools here .

The way you choose to structure a visual presentation will depend wholly on the purpose. The way you communicate your key message should be crafted in a way for the audience to follow along easily and act on those all-important takeaways at the end.

A solid structure will also make sure your points are clear so that you stay calm and on track when presenting. The structure of your topic, when written down and broken into manageable chunks will help hugely when it comes to creating the visual elements later. (we’ll get to that in the next section!)

Some common ways to structure your presentation could be

  • Problem > Solution > Impact. Which you might use if your purpose is to inspire the audience to take action on a topic, by showing them a viable solution.
  • You may start with an informative session and create a workshop as we mentioned before, to lead people through a learning process.
  • A creative structure might be through storytelling , which might inspire and entertain. Once upon a time, this event happened, followed by the outcome and moral of the story.
  • In any case, your presentation could follow the classic layout of: introduction, main body & conclusion, and you’d have a good foundation for your content.


You have the first few seconds to grab people’s attention. First impressions are just as important as they’re made out to be! The introduction is the most important part, where the group will connect with you and decide if they want to listen to you or not. What would be a great hook for the audience to immediately buy into your presentation from the start?

Some people introduce themselves at the beginning- but you don’t have to. If you’re beginning with a story, this can be a very effective way to warm up your participants and make sure they’re really listening to you. Then you can introduce yourself when you know they have your attention, and they value what you have to say.

A quote or a provocative question or fact can get people thinking. You may use a thought-provoking image, which could be a prop, a video or a photo that introduces your presentation from the get-go. If you are offering a solution, go straight to the problem in your introduction.

Main body of presentation

Now that you’ve got your audience’s attention, and they have gathered an understanding and are intrigued to learn more, we can delve into the juice of your subject.

The main body involves presenting the data, and the important pieces of information. If you are offering a solution to the problem you introduced, expressing this with a visual, we place the subject right in front of them, and they don’t have to work so hard and use their imagination.

The main body doesn’t have to be a one-sided conversation. Listen! You might ask the group to interact, asking for their perspective. A talk or workshop can be a dialogue between the presenter and the group.

Your conclusion should be as snappy and engaging as your introduction. It may even loop back to the provocative question, or challenging problem. You’ll want to consider the impact on the attendees and most importantly, what you want them to do next! What action do you want them to take beyond the workshop?

What are the key takeaways? Highlight them as  Problem  > Solution  > Impact.

An effective class should tie up the opening question and objective, but still leave space for further exploration and discussion. Like a great film! They should not be saying, “I’m glad that’s over”. If it’s been designed with the audience in mind, they should feel something- energized or excited.

Now that you’ve written the content and designed the structure, here are our top tips to get you creating impactful visuals to complement what you present verbally. We’ll cover:

  • How to design your slides and what information to include
  • How typography impacts accessibility and design 
  • Making smart color choices for both emotional connection and accessibility

Designing your slides

When approaching a blank canvas, it can be hard to know where to start. Some people start with deciding how many slides they’ll use- the question, “How many slides are too many slides?” crops up regularly in these types of articles. Expert presenters say not to go over 20 visual slides, but this will of course depend on the length and complexity of your subject. Another tip is not to spend more than a minute on each slide to keep it snappy and people engaged.

If I am creating a presentation from scratch, I’ll start with the first slide, and keep it very simple before moving on to the next one. Always asking “what is this slide saying? ” The first slide will be the title of my discussion, which will be visible to everyone joining the room. It sets the tone for what the topic will be about. If we were creating one around the topic of designing workshop slides, it might look like this:

presentation training workshop

I think the most important thing to remember is that each slide should have its own purpose, and not be overloaded with text. Where possible, use an image rather than words and think about how we might convey this message visually. Always start by defining the message and asking what the key takeaway for participants is. You can always further explain verbally.

When choosing an image, consider the audience and their context- a local photograph they can relate to, or a familiar face will often have more to say than a generic stock image.

Text will likely be used on your slides, and how much text is too much? If you begin planning your content by writing it all out and keeping only the most important parts, designing your slides will be a lot easier. I’d always recommend editing continuously throughout the process to create a meaningful message. If you can say something in 3 bullet points rather than 10, please do! Your audience will have a much easier time retaining the information.

“Good design is invisible”

Unless the subject of your presentation is about typography, it’s probably not the best time to be cracking out your most recently found, favorite font that’s “a bit different” or unusual. Stick to standard, trusted and most legible fonts that audiences can read and are familiar with. Otherwise, they’ll distract from the content. And content is King. 

“Good design is invisible”, a true and very useful phrase from Dieter Rams, who considers functionality in design as honest, long-lasting and with as little design as possible. This is a good theory to take throughout the design process. When looking for the right font, consider the tone you are using throughout your delivery too, and the overall message you are giving.

Good typography is your best friend for a presentation. When creating visuals for screens, as mentioned before, we are not typing out our speech word-for-word. Any text that is visually presented will have a very definite purpose as to why it is being displayed. This might be a quote, some data or the title of a book along with some further information in short form. Presentation slides are not a book.

Legibility is the most important thing when it comes to designing your visuals. Sans serif fonts are typically the best option for reading on a screen. Help your audience understand what you are communicating as quickly and easily as possible by ensuring the font sizes are easy to read. 

Create contrast and visual interest by choosing two fonts, one for headers and one for any body text. The contrast should still be harmonious, and not jarring to the eyes. Font hierarchy can help the audience differentiate between key points and more specific information. By choosing different weights and sizes, you can ensure your message is clearly heard and understood. 

  • Minimum font size for main copy and bullets: 18 points
  • Preferred font size for main copy and bullets: 24 points
  • Preferred font size for headers or titles: 36 to 44 points

Personally, I like to choose font sizes slightly larger than recommended for body text. When we have a text-heavy page, I prefer to give the text plenty of surrounding white space and edit the copy as much as possible. From a design perspective, it helps legibility; and from a content perspective, it doubly ensures only the relevant text is presented on screen. I would definitely edit again at this stage. In this example for screens, the body text is 28pt and written in Open Sans, and the “Ideate” heading is 44pt in Agrandir wide.

presentation training workshop

Before creating any printed material for presentations, consider if it will truly be used and the environmental impact. I’d usually opt for sharing a digital version for people to refer back to after the workshop. It’s good practice to create a black and white version so that if it is printed out, the printing costs will be lower. There are of course digital accessibility issues, and some people might prefer a printed version. If so, select a serif font for any long text in a workbook or feedback form, with a minimum font size of 10-12pt.

Key points:

  • Use Contrast

Deciding on the color scheme for a presentation is one of my favorite parts! Of course, you may have been given a branded color scheme to use, but if you have free reign in color choice and you enjoy the creative process, it can be a lot of fun.

For my show and tell on Design Thinking, I used the analogy of baking a cake and I felt that they conjure up an image of pastels. I used a gradient on the background so that I could use an array of colors without it being overbearing. I selected five key pastel colors for each stage of design thinking and to evoke a playful feel throughout. I was careful not to allow the colors to take over, so you’ll primarily see black and white use of color at the forefront for legibility.

presentation training workshop

Here are the key elements of how to choose a color scheme to complement your content :

The first, and most important point when choosing colors, is to use contrast. Make sure your text and graphics stand out from the background and are easily seen. Contrast is the difference in opposing colors so that they don’t blend in together A light background should use dark text and perhaps one or two bold accent colors to highlight key points. A dark background should use light fonts.

If you’re unsure of how easy a slide is to read, there are an array of online tools that can check the contrast for you by following the web accessibility guidelines. On Contrast Checker , you can enter the HEX code of the background and foreground colors, and you’ll get an idea of legibility. The sliders in the tool can be used if you need to improve the contrast and amend the color choices. There are also resources to guide you in how to select the color with an online eyedropper tool in case you’re not familiar with the HEX color codes.

Another contrast checker tool also shows the background and foreground with text examples and gives a rating to the accessibility of the text. This website has a whole host of tools, and can even pick a suitable palette for you.

If you’re working with a client, they may already have their own brand packaging and presentation template, including their colors. You may feel that this removes your choice of colors as it has been decided already, for example, they may use an in-house color language to refer to particular data on a graph. But the opposite may be true and might mean further considerations for visuals. It is important to know how to choose because when you create graphics or diagrams because you may have to select colors so that explanatory text can be seen on top of a shape or part of a graph.

When working with a client, it is important to share any documentation with their design team, and the best way to do this is by providing editable files. Working with a designer can massively lift the load on creating your presentation visuals. If there is no design team, but you are given design assets to work with, sharing both your visuals and your presentation agenda for collaboration and sign-off is a must. Create your agenda in SessionLab , and attach your visual presentation for ease of sharability. 

Studies have shown that color has an effect on expressing or feeling emotions. It will help to consider the tone that you are using throughout your presentation, the message you are delivering, and how you might want your audience to feel.

Warm colors, in the middle of the color spectrum, that aren’t too bold or too light create a warm and comfortable feeling. Bright reds and oranges can feel energetic and powerful. Or even create a sense of danger. In contrast, cooler colors such as greens, blues and purples can feel calm or evoke a sense of sadness.

We have an exercise that can help identify emotions and grow a better emotional vocabulary, the feelings wheel . It includes a visual attachment displaying the emotions in a range of colors- this may help select a tone for your color scheme. 

The Feeling Wheel   #emotional intelligence   #self-awareness   #icebreaker   #team building   #remote-friendly   By growing our emotional vocabulary, we can better identify our emotions, and check in with ourselves. Doing so can help bring a level of self-awareness, and a better understanding of others.

How to choose an engaging presentation format

We are almost there! The content is edited and your visual slides are ready, the next stage is to consider the format in which you’ll deliver your workshop or meeting. This is when you can consider any additional tools that you can use to your advantage when presenting. This might be video, photography or visual data. Or even props. Consider which other visual aids may help people to better understand the process or story you are conveying.

What presentation method will keep them engaged? How will you inspire and capture their imagination?

I’d recommend simplicity, and not try to include every form of media. Consider the purpose and message and select which format delivers it most effectively. Used with intention, video can be great. But animated graphics or flashy text is unnecessary and will add to the cognitive load of your audience, especially if they have any visual impairments.   

Video can be very effective, so long as it’s kept brief. If it’s longer than a minute, you may lose the attention of the audience, and the momentum of your presentation. A film clip should be creative and add another dimension, not an infomercial or promo piece, it’s a tool to say something that you cannot put across otherwise.

Films can have great benefits of showing a story. In a TED Talk about the intelligence of crows, the scientist showed a clip of the crow bending a hook to create a tool and fish a piece of food out of a tube. It put across his point better than anything he could’ve said.

I use recordings in situations like this, to demonstrate a case study. It’s often more powerful to have the original storyteller sharing their experience than me giving a second-hand account of the tale. Bringing in other voices in this way can add further diversity to your workshop.

Still images

JPEGs are compressed files and are used for photo formats. When a photo is taken, it is a RAW file that is editable. Once it’s compressed to a JPEG, it retains around a tenth of the information, meaning it is a smaller and less detailed file. JPEGS are used in photography, but not in vector graphics (drawings, typography, graphs, etc), as the detail lost can create pixelation if you aim to blow the image up to a larger size.

PNGs retain detail and are editable. They are still compressed files, but the pixels aren’t lost. Any graphics you create should be saved as a PNG, as you’ll be able to keep the image sharp, regardless of the size.

The photography you choose must be relatable. I’m definitely not against stock imagery per se, it’s amazing to have access to a library of searchable images to strengthen what you are saying. But, often you’ll see the same images repeated in different workshops and presentations and they’ll start to lose their meaning, or become too familiar. There are great free resources like Unsplash and if you spend time looking for a more unique way to put your point across, there are lots to choose from.

I’ve also had an Adobe Express subscription which gives access to photography and graphics and templates which you to customize in editing with little design skills. Ideally, being able to take your own photographs, or work with a professional photographer to capture exactly what you want is going to give your audience a far more unique experience. This is often a luxury.

As facilitators, a way around this could be to create our own library of photos that we capture at each presentation. When I’ve run crafting workshops, it feels quite natural to take photographs of the work we are creating. And those who are camera-shy, they’re more open to photographs of their hands in action. Over time, we’ll have a whole collection of resources.

If you enjoy photography, having a good camera as part of your kit might intrigue people, invite people to take photos of each other and the workshop process. This could be an exercise that you do to open or close your talk. Or in some cases, especially if it’s a visual presentation, and not too distracting, invite people to take their own photos and share after with a #hashtag (promo and photos in one!) And of course, get everyone’s signature attesting they are OK with photos.

Visual data & symbols

Visualizing data makes it more interesting, engaging and memorable than cold hard figures. For the majority of audiences, it’s easier to understand in a visual format than in a list of forgettable numbers. By creating charts, graphs or maps, we are able to see patterns and understand the context of the statistics. A pie chart displaying percentages in corresponding colors tells our brain quickly which section has the largest number.

presentation training workshop

Even when we analyze word-driven data, a visual representation is easier to see straight away. When I’ve worked with community groups in the design thinking process, we’ve often used Google surveys to capture written evidence. This type of qualitative data can be a challenge to sift through, so for an initial overview, a tool like word cloud can show how many times a particular word or phrase appears and turns it into an image. The more times a word appears, the larger it is on the image.

presentation training workshop

The use of icons and emojis (sparingly! And in context 😉) can add another element of visual understanding to presentations. Illustrations and hand-dawn symbols might better express your point than a photograph too. An opportunity to work with a live scribe or graphic facilitator whilst presenting could add an interesting dimension to a talk. If it involves audience participation, having someone on hand to capture the conversation visually can keep engagement and attention going!

The best tools for designing your presentation

Canva has become a much more powerful tool than it was. You can even edit your workshop recordings with it now! It’s perfect for anyone with little design knowledge as it has great templates for presentations, lots of which are free. It has social media templates too, which are perfect for advertising your upcoming workshop.

Adobe Creative Suite

I do love Creative Suite , and it still is a great package of tools for designers. Photoshop, Illustrator and InDesign are the industry standard for design tools and have all the capabilities you’d need as a graphic designer. If that package is beyond your scope, Adobe Express is a great option for pre-made templates and stock imagery. Like Canva, it also works well as an app on a smartphone.


Keynote comes as standard with MacBook and has had a whole new upgrade including being able to use the camera on your Mac or an external camera to show yourself directly on the slides. Super handy for an online event! You can also show the screen of a connected iPad or iPhone and it now has co-hosting capabilities. 

Of course! SessionLab is where you can keep all of your presentation notes, and break down the agenda into blocks, so if you decide to switch up parts of your presentation- you can drag and drop to a different section of your talk. It is a much easier process, as it will also keep any other attachments or exercises in that block neatly collated in one place. It’s easy to share with any co-hosts or clients before the presentation day arrives!

How to deliver a workshop presentation with visuals

Some people memorize their speech word for word, which can work well if you’re a dab hand at amateur dramatics. 

On the other hand, that might feel too stressful or rigid. Bill Murray is famously known to read a script once and throw it away! For you, it may be better to consider the key points you’d like to make, and really know your subject matter so whatever arises, you’ve got it covered. Your visuals might act as a prompt for you too, the main message will be communicated visually, and you can feel free to go into more depth.

The best way to ensure that you nailed the slide design for your session is to practice. It’s important to practice noting your timing, that you’ve covered all the important points, and that each slide transitions smoothly from one to the next. You want the presentation to be as seamless as possible. The best way to practice is in front of someone and gather feedback.

Before our design thinking for beginners show and tell, I rehearsed in front of my fellow team members, instructing them to wear their “facilitator’s hats” whilst listening, so they could hear from a facilitator’s perspective and give constructive feedback.

Afterward, you can continue to add and edit, removing some sections, and making room for more key discussions to be had in-depth. If it is an informal presentation that you will run more than once, it could develop over time. If it is a one-off very important meeting, it’s vital to get as much preparation practice as possible.

presentation training workshop

Expect nerves

If I get nervous, I purposely talk slightly slower than I usually would naturally, and it calms the nerves down. There’s also no harm in mentioning that you’re nervous, it’s an honest approach and can create an authentic connection.

We’re all human. And no one would expect you to not be nervous. Nerves, to an extent, can be a good thing. They bring a bit of energy and focus to your talk, and a little adrenaline. If you know your subject matter inside out, all you really need to do is breathe, and talk. 

Speaking with one of our community members, Yvonne Chin Irving on the subject of nerves, she suggested diaphragmatic breathing, or more a more fun term, “balloon breathing”:

Belly breathe. Slowly. Imagine your tummy has a balloon that fills up when you breathe. Exhale all the air. Notice your tummy as it flattens. Next, breathe in slowly and fill your “balloon” with breath 🎈. Do this a few times to help calm yourself down. You can start this on the way to your session, do it in the car or while you’re setting up for your session. (It really works) Yvonne Chin Irving

We’d love it if you joined the conversation in our SessionLab community!

Having a technical rehearsal beforehand can help avoid blips. Ensure the right people have screen-sharing abilities, and that screens in the in-person space work. Iron out any microphone issues or problems with echo prior to the big presentation! On the day itself a technical disaster could strike, so here are some practical tips to circumnavigate these and stay professional:

  • Create different formats for your presentation. If it’s a Keynote or Powerpoint, have a PDF version available in case of any tech issues you’ll still have a high-quality version available.
  • If including video, have backup screen-shots as images to demonstrate your points in case the video doesn’t run.
  • Be analog ready. Know your presentation without the use of slides- or print them out so that if there is a complete technical breakdown, you can confidently present. This might include creating printed handouts for people to refer to when you direct them to do so. Or, if they have their own smartphones, send them the link to your visuals or any important videos to watch back after your talk, to avoid distractions as you speak.


Ensuring your audience has the best experience, requires being aware of accessibility needs. Is access to the building easy for anyone with physical disabilities? Are the seats comfortable, and allow for ease of viewing for people of different heights? 

We’ve discussed the best way to use typography for ease of reading for anyone with visual impairments, and when setting up your screen, it is a good idea to see how it will look in the actual event environment. Additionally, you may share larger-print handouts on yellow paper for anyone with dyslexia. This is another reason why knowing your audience in the planning stage will make sure your presentation is enjoyable and accessible for everyone.   

Agenda planning

SessionLab is an agenda planning tool that makes presenting a lot smoother! You are able to allocate time to each section of content to keep yourself on track throughout. In your preparation stage, you can attach all of your materials to your SessionLab agenda, knowing exactly when you’ll use each of them. It’s so neatly organized and easy to edit and shift blocks if you decide to change the order of content for a future session.

In conclusion

I hope you have found this guide valuable, and that it inspires lots of ideas when planning your next presentation! There are a wealth of resources dotted around this article, and I’ll include a few more here that I highly recommend:

Lean Presentation Design A whole website by Maurizo la Cava dedicated to presentation strategy

Ted Talk: How to Write Less, but say more is an excellent talk by Jim VandeHai about short and effective communication.

Five Things to Know About Your Audience Before You Present if You Want to Be Successful useful tips on how to empathize with your group for a more successful presentation.

Let us know below in the comments if you have any questions, or any tips of your own to add to the conversation!

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cycle of workshop planning steps

Going from a mere idea to a workshop that delivers results for your clients can feel like a daunting task. In this piece, we will shine a light on all the work behind the scenes and help you learn how to plan a workshop from start to finish. On a good day, facilitation can feel like effortless magic, but that is mostly the result of backstage work, foresight, and a lot of careful planning. Read on to learn a step-by-step approach to breaking the process of planning a workshop into small, manageable chunks.  The flow starts with the first meeting with a client to define the purposes of a workshop.…

presentation training workshop

How does learning work? A clever 9-year-old once told me: “I know I am learning something new when I am surprised.” The science of adult learning tells us that, in order to learn new skills (which, unsurprisingly, is harder for adults to do than kids) grown-ups need to first get into a specific headspace.  In a business, this approach is often employed in a training session where employees learn new skills or work on professional development. But how do you ensure your training is effective? In this guide, we'll explore how to create an effective training session plan and run engaging training sessions. As team leader, project manager, or consultant,…

presentation training workshop

Effective online tools are a necessity for smooth and engaging virtual workshops and meetings. But how do you choose the right ones? Do you sometimes feel that the good old pen and paper or MS Office toolkit and email leaves you struggling to stay on top of managing and delivering your workshop? Fortunately, there are plenty of online tools to make your life easier when you need to facilitate a meeting and lead workshops. In this post, we’ll share our favorite online tools you can use to make your job as a facilitator easier. In fact, there are plenty of free online workshop tools and meeting facilitation software you can…

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Great presentations guarantee exceptional results.


Learning How To Give A Great Presentation Comes With Many Benefits.

Strong public speakers have the advantage in every situation. They win new clients and rally others to promote their ideas. They stand out at conferences, events, and any social engagement. They communicate more effectively improving both team cohesion and results. That is why it is the most essential skill for any business to invest in. It’s why we’ve refined our methods to ensure speakers of all levels learn valuable new techniques. Our presentation training doesn’t just benefit your team professionally, it gives them skills they can apply to every aspect of their life.

  • Enjoy a customized workshop for your team
  • Receive live feedback from expert trainers
  • Build confidence as public speakers
  • Learn how to give an effective presentation
  • Experience instant and lasting results
  • Engage in a memorable group experience
  • Improve collaboration and team-building

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“ We’re looking forward to working with Moxie again in the future and would highly recommend them to anybody looking for a top-notch presentation skills training. ”

Denisse kreeger, senior manager at blizzard, presentation training topics.

  • M = MOVE YOUR MOUTH: Learn vocal executive presence from emphasis and tone to pacing and pausing.
  • O = OXYGENATE: Discover how diaphragmatic breathing can lower anxiety and give your voice strength.
  • X = EXCITE YOUR AUDIENCE: Understand audience psychology and how to use non-verbal communication to your advantage.
  • I = “IT” FACTOR: Develop rehearsal techniques to make every talk a success.
  • E = ENJOY THE EXPERIENCE: Gain presentation warm ups and methods to enhance your performance on the big day.
  • AND MORE: Book a call to find out how this course can be personalized for you or your team.


  • Get tailored training relevant to your business
  • Build a team of phenomenal speakers
  • Understand how to give effective presentations
  • Learn the speaker warm ups used backstage at TEDx events

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  • Captivate audiences (live or virtual) with proven performing arts techniques
  • Bring your message to life with tone and body language
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  • Move audiences with the power of your voice


  • Be seen as leaders and influencers
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  • Command any space and exude executive presence
  • Present with poise and polish

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To presentation skills training, adaptable training tailored to your team.


Our experiential training will have you on your feet, moving your body, and practicing the core skills used by the world’s best public speakers. Our Moxie Master Trainers have the experience to give each team member the insights they need to overcome their weaknesses and amplify their strengths.



From individual talks to group presentations your team will develop a cohesive voice that will transform your presence in the market. Our training will show you how to promote your products and services in new ways that will guarantee better results and build better relationships.



Public speaking  is a challenging and vulnerable experience. To truly connect with your audience you have to be personal and feel confident in your message. Time and time again, teams leave our presentation skills training having learned more about each other and feeling more unified than ever.

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Professional Development Workshop: Sharing Your Work Through Effective Presentations 

  • APS 36th Annual Convention (2024)
  • APS News - Observer

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Creating effective presentations and promoting your research are both essential new skills in the scientific community—and technology offers new ways to share your findings with colleagues and the public.   

On March 6, 2024, APS—as a three-part professional development series—featured developmental psychologist Meltem Yücel of Duke University and Ted Schwaba, a personality researcher at Michigan State University. Both shared insights on preparing clear presentations and promoting scientific work. APS Scientific and Public Affairs Specialist Shoshana Jarvis joined them to share examples and cautionary tales about preparing an effective scientific poster. 

Yücel emphasized the importance of knowing your audience to help you shape your presentation. When presenting your work at a conference, using social media to share conference experiences and anecdotes is an important skill, Yücel said. She also shared tips on reaching a wider audience with the research you present at a conference. 

Strong visuals are essential to an effective presentation, Schwaba said. Some strategies he suggested included making one major point per slide, using figures rather than tables, and pausing between slides to give the audience time to process the information. 

APS members and registered attendees can view the full video to learn more about creating effective presentations. 

The workshop is available to APS members and registered workshop attendees.

APS regularly opens certain online articles for discussion on our website. Effective February 2021, you must be a logged-in APS member to post comments. By posting a comment, you agree to our Community Guidelines and the display of your profile information, including your name and affiliation. Any opinions, findings, conclusions, or recommendations present in article comments are those of the writers and do not necessarily reflect the views of APS or the article’s author. For more information, please see our Community Guidelines .

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AI’s Limits, Potential for Psychological Research and Practice

In the latest Science for Society webinar, psychologists came together to discuss the past and current applications of artificial intelligence from a scientific perspective. A recording of the webinar is also available for registrants and APS members.

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Professional Development Workshop: The Keys to a Successful Mentoring Relationship

What’s the best way to establish a productive mentoring bond? An APS Professional Development Webinar offers some answers.

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Science for Society: How Research Can Foster Social Equity

To create lasting social change, psychological scientists are not just studying marginalized communities, but partnering with them.

Privacy Overview

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Transnational Corporation in Russia

"the Singer Company"


The emancipation of bonded peasantry and intensive railway construction in the 1860-1870s stimulated the American Singer Company move to Russia in 1865.

In 1897 the Russian Singer Company was established in St. Petersburg with the purpose of manufacturing and selling its sewing machines in the country. The Singer machinery plant was built in Podolsk town near Moscow in 1902 .

1902-1915 became the peak of commercial and industrial activity of this famous international enterprise in Russia. The Singer Company took a worthy place in the economy of the Russian Empire as the largest manufacturer and supplier of special and family sewing machines. Formally independent firm with foreign capital and top management proved to be Russian due to its constitutive documents and the origins of workers.

The Singer Co. was the largest and the most successful transnational company in Russian economic history before the Revolution 1917. It played a crucial role in a new branch of large scale industry building in the Empire that is light machinery. Nevertheless, for a long time the Soviet scholars did not pay attention to the issue of American entrepreneurship in Russia mostly due to the strict ideological constraints. The situation began changing only after 1982 when was published an article on the Singer’s financial and structural links with foreign and Russian commercial firms. For the first time the Soviet historians attempted to use the Singer’s archival documents in the Soviet possessions. Unfortunately, further studying has been delayed until the end of the 1990s when one more generalized essay appeared ( 1 ). Western scholars paid much more attention to the Singer Co. in Russia. Mira Wilkins was the first to elaborate theoretical aspects of the American enterprises movement to foreign markets and the Singer Co. was under her consideration too. Several years later a fundamental research was published in the USA. Fred Carstensen on the base of American archival sources prepared quite comprehensive and detailed study. He considered such important aspects as international trading, creation of sales network and influence on domestic industry development ( 2 ).

Yet the history of the Singer Co. in Russia as one of the main issues in the role of transnational companies in the world economy at the beginning of the 20th century is not confined to the previous research. Carstensen’s study set forth urgent necessity and promising perspectives of using Russian archives more fruitfully and extensively than even before. Now contemporary scholars should undertake a profound research based on a number of different published and unpublished sources. In my opinion, in-depth study of foreign firm’s integration into the Russian economy is of great importance for reconstructing precise picture of relationships between foreign businessmen, Russian society and Russian Government.

The beginning of activity in Russia

The American Singer Manufacturing Co. founded in 1850 by Isaac M. Singer and Edward Clark, used the strategy of penetration into the Russian market that became «classic». Establishing sales branches was successful in West European countries and justified itself in Russia. Moreover, as though it seems paradoxical, the Company’s experience in the United States proved to be more effective in Russia than in Europe. Being essentially different economically, institutionally and culturally, Russia and the USA resembled each other in a number of aspects, such as vast territory, long distances, cities luminous by advertising and stores windows, remote located towns and villages and the population with highly diversified incomes. For a long time commercial operations in the Russian Empire were less attractive to the capitalist of the West because Russia sufficiently lagged behind in economic development and most importantly in the people’s welfare. Quick development of the country after the emancipation of peasantry and the intensive railway construction in 1860-1870s changed the situation drastically and stimulated the Singer Co. penetration into Russia in 1865. Nevertheless overall underdevelopment was the main reason of the prolonged Singer’s trading activity in Russia. By the beginning of the 1880s the network of Singer’s selling offices, depots and stores had covered the Empire. The aggregate branches number was eighty one. St. Petersburg had 10 depots, Moscow had 5 ones. In the 1880s the Singer Co. started the operations in the Eastern regions of the Empire. At that time the Company established warehouses at the Irbit Fair and in the city of Ufa ( 3 ). Economic upheaval of the 1890s created conditions for the further expansion of the Singer Co. into the Russian market and made the base for its long-term business in the country.

The Russian Singer Company

In spring of 1897 the Russian firm named The Singer Manufacturing Company  with fixed capital of 5 million rubles was established in St. Petersburg . Among its founders there were American citizen Frederic Bourne, British subject Douglas Alexander, German subject George Neidlinger. According to its charter the Company was created «for the organization and the maintenance of factories with the purpose of manufacturing the sewing machines, typewriting machines, bicycles, agricultural machines and instruments, steam boilers and all kinds of electric machines and devices ».

The wide specialization declared in the charter testified the desire to locate a long living enterprise in Russia although the main goal at that moment was the construction of a of sewing machine factory. Simultaneously the Company bought the distribution network with all the goods to be sold which was created by Neidlinger. He was paid back 2.4 million rubles for his former business ( 4 ). In the first business years the Company membership often changed but after renaming in 1901 into joint-stock venture "The Singer Co." it became practically constant. Since 1902 the structure of management got clear and simple contours. The President and Vice-president of the American Singer Manufacturing Company were simultaneously the same persons as in the Russian Singer Co. Before the WWI Douglas Alexander as President of the Board and US citizen Franklin Park as Vice-president (since 1910) headed the Russian enterprise. Both lived in the New York City. In the beginning of the 20th century the Board consisted of a citizen of the USA Walter Dixon, a German subject Albert Flohr and a Russian subject Heinrich Bertling. It is important to say more about Dixon. In 1895 he was invited to Russia to manage the engine-making branch of the Sormovo plant as a locomotive construction skill. He had to organize a new manufacturing branch at that biggest Russian machine building enterprise. In 1900 the Singer Co. entrusted him the supervision of the erecting of the Headquarters house in St. Petersburg in the Nevski avenue, as well as of the building and managing of sewing machine factory in Podolsk, Moscow province. During his stay in the country Dixon learnt Russian perfectly and gained a profound respect among his subordinates. Flohr worked in the Company since 1902, but being paralyzed in 1905, ceased active participation in business. Because of his bad illness he could not take long and distant trips. He retired from a post of director of the Board in 1915 right after the publication of wartime law prohibiting subjects of the hostile countries to occupy the highest posts in Russian joint-stock enterprises ( 5 ). There were German subjects in the Singer Co. top management but much less among middle-rank employees before the WWI. By summer 1914 in the Board and in all offices there were 125 German subjects that made approximately 0,5 % of the total number. At the factory in Podolsk of 567 employees only 4 were Germans. In February 1915 the Singer Co., which demonstrated extraordinary law-abiding, loyalty and submitting to new orders of the Government, discharged all of them. As for the low-rank personnel the Co. preferred to hire employees from Russian subjects who not only spoke Russian, but also knew local conditions. Such approach to hiring them allowed Singer to establish closer links with native population of the country. As a result most workers were the subjects of the Russian Empire, representing almost all its nationalities. In the beginning of the 20th century the capital of the Company has increased 10 times and reached 50 million rubles. Shares of the Russian Singer Co. belonged to the limited circle of persons, being successors of American founders of the firm Isaac Singer and Edward Clark. The total share of their descendants in 1914 made 68,5 %. Owners of other shares were D. Alexander, A. and F. Bourne, F. Park, J. Busk, W. Dixon, G. Bonnell, T. Grover. All of them except Alexander were citizens of the USA. The list of the British owners consisted of W. Mattews, Maxwell Wright, C. Foster. The Company’s shares were quoted neither on foreign nor on Russian stock exchanges and were deposited in the National Bank of Scotland in London. The coupon sheets to shares of the Russian Singer Co. were deposited in Cash department of the Board and located in the Azov-Don Commercial bank. The firm did not borrow loans in Russian and in foreign banks. The sole creditor of the Russian enterprise was the Singer Manufacturing Co. in the United States and the Co. gave credit in the form of goods supplies. The expansion of business in Russia resulted in constantly increasing sums of credit. In 1904–1914 it had grown from 13.725.391 rubles to 91.881.314 rubles, i.e. in 6.7 times. The goods as a rule were carried from a Singer factory in Scotland near Glasgow, and also from American enterprises of the Company in Elizabethport, New Jersey, Bridgeport, Connecticut, South Bend, Indiana and Cairo in Illinois. The Russian Singer Co. had no constant links with the factory in Wittenberg in Germany. Besides the special and very complex sewing machines which were not produced at the Podolsk factory as well as needles and spare parts to the machines made in Russia the firm ordered a great number of accompanying goods for the sake of advertisement. These were knives, scissors, pencils supplied with a nameplate and a trade mark of the Company ( 6 ). Thus, the Singer Co. being transnational in character represented family business. According to Alfred Chandler, it was a transitive type of management. Formally this independent firm established in Russia with foreign capital and top management was simultaneously a Russian one due to its constitutive documents and origins of major part of workers and middle-rank employees. Even in autumn 1914 Department of trade in Ministry of Trade and Industry considered the Co. as Russian one. From the bureaucratic point of view it wasn’t representative of any foreign enterprise ( 7 ).

The main results of activity

The period of 1902-1915 was the peak of commercial and industrial activity of the Singer Co. in Russia. Starting factory of sewing machines in Podolsk in February, 1902 marked a new stage in the progress of the firm and industrial development of the Podolsk district of the Moscow province. At that moment there was only one big metalworking plant in the region founded in 1883 by Russian entrepreneur Alexander Krestovnikov. The enterprise produced weaving looms and spare parts. From the very beginning the Podolsk plant outstripped the Moscow Co. of mechanical engineering in number of workers and production volume. Two enterprises constituted in sum the greatest amount of various machines sending from the district to all regions of Russia (84 %). The Podolsk factory took the 3rd place in large scale metalworking industry in Moscow province after Kolomna and Moscow (Mytishchi) machinery construction plants. Build with truly American grand scale the enterprise proved to be the 3rd among Singer’s factories all over the world ( 8 ). It is interesting to note that erection of the sewing machine plant began with construction of turbine power station that subsequently supplied with the electricity the whole town of Podolsk. The power station was fitted out with advanced equipment. There were three steam turbines with overall power of 4.000 kw, three steam engines of 1.415 hp, eight transformers of 1.050 kw and ten steam water tube boilers. In 1913 a combustion engine of 500 hp was installed. Electricity was distributed to the factory shops by 196 motors of 4.248 kw ( 9 ). In the beginning of the 20th century the factory steadily increased its capacity. The new shops were under construction and the old ones were rebuilt to meet modern requirements of manufacturing. The foundry shop erected in 1908 gave up to 9 thousand poods of pig-iron (14,7 tons) per day. That shop covered not only needs of the Podolsk factory but it also executed orders of cotton mills of the Moscow province for metal spare parts of weaving looms. By 1916, 37 industrial units were built in total at the factory territory, of which eight were multi-storey. Fast growth of workforce also testified to rapid development of the enterprise. In 1908 there were 1.350 workers and the value of annual output reached 5 million rubles. Before the WWI the number of workers exceeded 5.000 ( 10 ). As far as the net profit is concerned the following should be underlined. According to balance sheets the Singer Co. was a prosperous enterprise throughout all period of its operation in Russia except wartime. Each year it yielded more than 1.5 million rubles and shareholders got 4–5.5 % on their investment ( 11 ). Originally, the factory made stands for sewing machines exclusively from Russian materials and then began to manufacture machine heads. From the very beginning Russo-Belgian metallurgical Co. became constant partner of the Singer enterprise supplying it with pig iron and ferrosilicium. Later on, it started making wooden parts like covers, tables, supports and so forth. Finally, the Podolsk plant began to make the major part of family sewing machines sold in Russia covering 40 % of home market. In prewar years the daily output reached up to 2.500 machines of 6 classes. The Podolsk factory consisted of pig-iron foundry, metalworking and woodworking shops and power plant. They were equipped with machine tools made mainly in the United States, Great Britain, Russia and Belgium. Contemporaries noted that the plant was perfectly equipped, shops and premises were light and spacious, kept clean and all equipment was maintained in exemplary order ( 12 ). Mr. Dixon remained permanent superintendent of the Podolsk factory since the day of its foundation. The metalworking shops were managed by H.Thomas, American mechanical engineer. Apollon Miljukov, Russian mechanical engineer and the graduate of the Moscow Technical School, was at the head of woodworking shops. The Russian engineer P.D. Menshikov, graduate of the Petersburg Electrical Engineering institute, managed the power station. Initially A.N. Miljukov and then I.P. Antonov conducted building works. The last one also graduated from the Petersburg Electrical Engineering institute. Managers and employees of other factory departments economic and accounting office, also were Russians. As far as workers are concerned as a rule, they were the local townspeople or peasants from the nearby villages ( 13 ). Thus, a number of Russian engineers occupied high rank positions in the Singer Co.

Sales network

The Singer's Company trading activity developed successfully. In 1900-1914 the number of it’s sewing machines sold in Russia increased more than 6 times and the cost of output grew 7,6 times. As Fred Carstensen pointed out, in 1904 the Russian market accounted for less than 15% of Singer’s total sales. In 1914 it was Singer’s second largest market, behind only American. It accounted for over 30 % of the world sales ( 14 ). The Russian law accepted in February 1904 permitted selling on credit in retail trade ( 15 ). It allowed the consumer market expanding in the country with generally low incomes of the population as well as including in it the poor. The Singer Co. which has developed production of family sewing machines in Russia successfully took advantage of this right. Sales by instalments carried out on favorable terms; any buyer could pay one ruble a week. However, even greater influence on the expansion of consumer market rendered the selling tactics of the firm, due to which sewing machines, said the document, previously considered as articles of luxury which could afford themselves only substantial buyers, have now become accessible to all classes of the population, including the poorer ( 16 ). Accordingly, the sewing machines brought additional money to family budget. The meaning of Singer marketing strategy and tactics in Russia was the following. The basic principles of business operations in Russia and America were the same: selling all articles through the Company’s own depots by numerous trade personnel directly to consumers. Thus, the Co. eliminated all re-sales through intermediaries, dealers and commission agents. As the majority of Russian population was occupied in agriculture and it’s creditability depended much on the crop the depots managers obtained information regarding prospects of the harvest. Therefore, if a good yield was expected the manager could count upon increased sales. In its turn the factory had to prepare the necessary quantity of sewing machines in due time while the manager of the shop ought to place his orders in advance. In addition, the Singer Co. made enquiries regarding workers families. The only difference was that in determining their creditability the managers took into consideration the length of service of the worker at the enterprise, as well as job performance. It was clear that a worker could be a good payer only after some time of his employment and that every decrease or stoppage in the work of the plant immediately affected the worker’s welfare ( 17 ). Special, more complex sewing machines made by the Singer Co. in the USA and Great Britain filled another segment of the Russian market. These machines were imported and the Russian affiliated firm sold them to numerous sewing workshops specialized on tailoring clothes, lingerie, gloves and footwear. The best and most respectable store on wholesale - retail trade in garments was "М. and I. Mandle", one of the biggest client of the Singer Co. It had it’s own workshops situated in near-by districts of the Moscow province. The Company of Russian-French factories of rubber, guttapercha and cable manufactures "Provodnik" and a number of textile firms of Central Industrial Region were also serious clients. Partnership of Nikolskaya mill "Savva Morosov’s son and Co." was among them. It had a factory section for making the openwork shawls that was equipped with Singer’s special sewing machines. Several state enterprises became the steady partner of the firm.

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Empress Alexandra Feodorovna (Charlotte of Prussia)(1798–1860) 

wife of Nicholas I of Russia

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  Empress Alexandra Feodorovna     (Alix of Hesse)(1872–1918)

wife of Nicholas II of Russia

Among them were sewing workshops of military full-dress uniform in St. Petersburg and Tomsk reformatories, workhouses of Charity Department named after Empress Alexandra Feodorovna . Al l of them ordered powerful central spool machines for difficult works with heavy soldiers’ cloths and mechanical high-speed rotary sewing machines for soldiers’ underwear ( 18 ).  In the beginning of 20th century the sales network of the Singer Co. had well organized structure and grew rapidly. In Russia it looked like that. The country’s territory was divided into large areas where the Central offices subordinated to the Board. The local depots being basic organization of the Company’s sales network submitted to them. Before the WWI the total number of the Central offices had reached 50. There were 38 offices in the European part of Russia, 6 in Siberia, 3 in Transcaucasia and 3 in Central Asia. Activity of every Central office was limited to one or more provinces according to the density of population. The aggregate number of shops and depots of the Singer Co. in Russia exceeded 3.000 in which almost 25 thousand employees were occupied. Stores were easily recognizable due to the Singer signboards with the Company’s trademark. Each store had a warehouse of spare parts and a workshop for repairs. Aimed at complete satisfaction of the buyer’s needs the Singer Co. gave full and timeless guarantee, free training in sewing and embroidery in the Company’s shops. To every sold machine was attached detailed instruction with illustrations, written in simple, clear and intelligible language ( 19 ). It was very important for Russia where too many people had only elementary education or were illiterate. As a result, hardly any other big company in Russia was so close to consumers as the Singer Co. The Company’s employees acquired the same style of serving buyers adopted in all large stores of Russia. They were obliged to be polite, to have faultless bearing and to show the initiative. The seller had to draw attention of clients to the last achievements of the Singer Co. He was to know everything about the sewing machine and be able to explain it. Every printed matter accompanying goods had to fall in hands of the buyer in a tidy kind. According to Albert Flohr’s opinion, all this was the best means to gain the trust and confidence of the public and simultaneously demonstrated the advantages of purchase of sewing machines at the Singer Co. ( 20 ).

Advertising and public image

The Singer Co. actively used advertising. In pre-revolutionary Russia the widest field of address belonged to press announcement used by practically all commercial organizations. The richest firms ordered colorful posters placed in show-windows of their stores. All this was in arsenal of the Singer Co. However, the firm applied its own approaches to advertising as to the «trade mover» maximizing opportunities of printed matter. In the beginning of the 20th century it issued in mass quantities tear-off calendars which advertised Singer's production. Employees of depots were obliged to offer them to all visitors. The firm also issued post cards with views of Russian cities and towns which included such necessary attribute as a picture of the Company’s stores with signboard. These cards were given both to clients and potential buyers who visited the store to look at goods on sale. Before the WWI the Co. made an unprecedented step towards the buyer. It initiated publication of a yearbook resembling "Universal calendars" issued by outstanding Russian publisher Ivan Sytin. This Singer edition had a symbolic title "Family". In the foreword the firm addressed to the readers with the following words: What has inspired us to start edition of a new type of calendar? … The very dialogue that during fifty years the Singer Co. maintained with Russian family. During fifty years the Singer Co. was known only as a main supplier of sewing machine, this true assistant both in a family and in a workshop. Moreover, our presentation as the publisher of that calendar is the direct result of our close association with "Mother Russia". Following Sytin's plan the Co. issued the calendar in form of encyclopedia called to give answers to all possible questions of plain readers. Among the useful information was the firm’s advertising ( 21 ). It proved to be the most successful PR action of the Singer Co. which gave image of the Russian firm anxious with daily life of ordinary inhabitants of the country. The top managers of the Singer Co. strained every effort to present the firm as a Russian concern in public opinion. Such kind of self-advertisement was manifested particularly in the begging of the 20th century when the Podolsk plant was founded. The firm’s intention to be an integral part of the Russian economy was confirmed at the official level in the last analysis. The first years of trading activity was crowned with success: shops of Ministry of Imperial Court ordered sewing machines regularly. In 1878 the Co. obtained honorary titles of Purveyor of two Grand Duchess Courts: Grand Duchess Alexandra Iosifovna of Russia (1830-1911) and Grand Duchess Maria Pavlovna of Russia (1890–1958). In 1906 the Co. was awarded with higher title "the Purveyor of His Imperial Majesty Court" ( 22 ). High titles were important constituent elements in general firm’s image but its acquisition was not unique facility of pursuing projected goal. The main reasons consisted in different deeds. The Co. took active part in socially significant activities. In 1911 the Podolsk factory employees began fundraising for the benefit of starving as voluntary deductions from wages. This campaign was initiated by Dixon who used skillfully advantages of his own authority and administrative position. Collected money was send to recipients chosen by employees and workers that is regional Zemstvo institutions in Saratov province ( 23 ). The Singer Co. followed tradition of advanced and socially oriented Russian enterprises in organizing leisure-time. There were arranged the Christmas parties for the children of workers and employees with giving presents. During the WWI the charities acquired even greater scope. Practically all numerous Central offices with their depots started fundraising for the military needs by deduction of 1.5 % from earnings. By 1916 they collected in total almost 51.4 thousand rubles. Moscow branches gave the largest donation, the city’s share in overall sum gathered in 1914–1915 equaled 16.5 %. Resources were used for making gas-masks, compresses, haversacks. Kursk city Central office and its depots was second large donor, about 294 persons took part in charitable action ( 24 ). Simultaneously the Co. organized help to families of employees and factory workers mobilized to the army by giving out them subsidies. Over 571.6 thousand rubles has been paid out by August 1, 1915. That sum was divided between the factory and the trade workers in following proportions: 220,7 thousands rubles and 350,9 thousands rubles. At the very beginning of the war the Singer Co. transferred gratis more than ten thousands sewing machines to numerous public committees working on defense. Besides that, the factory administration offered free rooms for hospitals supported by top managers of the Co. Dixon’s wife who was Russian by origin founded a local department of Committee of Her Imperial Highness Grand Duchess Elizabeth. This public institution organized soldier’s underclothes sewing. It paid much attention to placing in a job the members of families of employees and workers mobilized to the army ( 25 ). Thus, the Singer Co. continued to operate as truly Russian enterprise surviving all war hardships together with Russian society in spite of false accusations.


The Singer Co. held a worthy place in the economy of the Russian Empire as the largest manufacturer and supplier of special and family sewing machines. The Co. became an integral part of the national economy because of its close business links with numerous Russian trading and industrial enterprises. In final analysis, it created commercial network adapted to indigenous market. The Podolsk factory found by the Co. was the only mass producer of light machinery in the Moscow province as well as in Russia. The manufactured goods were made from Russian raw materials and by Russian workers. By 1914 it has been created practically complete cycle of production of family sewing machines with only one important exception. The needles were imported from abroad. From the socio economic point of view the Podolsk plant had great significance for well-being of local and district community. All the time the top managers presented the Co. as the Russian concern using advertising campaign and public charitable activities. In peaceful time it got its way. Nevertheless, the Singer Co. suffered severe difficulties from the anti German policy unleashed by the Government. During the WWI two representative public organizations and authorities of the town of Podolsk made every effort to change the situation in favor of the Singer Co. However, there were no positive changes for the better during two years, the governmental control was abolished too late, in March 1917. Moreover, the economic conditions in Russia aggravated day by day. That is why in 1917 the Singer Co. managers came to a conclusion about impossibility of further business operations and they decided to lease the factory to the Provisional Government. On June 28, 1918 former Singer property in Russia was nationalized by the decree of the Soviet power.

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(1) Maria Sharohina, Financial and structural links of the Singer Company with the Russian and foreign capital, in Autocracy and big capital in Russia at the end of XIX - the beginning of XX century. Moscow, Institute of history of the USSR, 1982; Sergei Kalmykov. American Entrepreneurship in Russia, in Foreign Entrepreneurship and Overseas Investment in Russia. Essays. Ed. V.I.Bovykin. Moscow, ROSSPEN, 1997.

(2) Mira Wilkins, The Emergence of Multinational Enterprise . American Business Abroad from the Colonial Era to 1914. Cambridge, Mass., Cambridge University Press, 1970, p. 212, 213, 216; Fred Carstensen, American Enterprise in Foreign Markets. Studies of Singer and International Harvester in

Imperial Russia. Chapell Hill, London, 1984. Part one.

(3) Instructions for use of new family medium and № 4 sewing-machines for domestic and other works. S. Petersburg, 1882. p. 31-32.

(4) The charter of joint-stock company «the Singer Company». Imperially confirmed on the 13th June 1897. St. Petersburg, 1909, p. 3; Maria Sharohina, op. cit., pp.160-161.

(5) Central historical archive of Moscow (further TsIAM). RG. 1292, inv. 1, f. 3, pp. 1-16; Minutes of the commission formed from representatives of All-Russia Zemskyi and City unions for elucidation questions on staff membership of Russian joint-stock venture «the Singer Company». Moscow, 1915, p. 5-6.

(6) TsIAM. RG. 1292, inv. 1, f. 104, pp. 1, 6, 7; Minutes of the commission. Op. cit., p. 6, 7.

(7) Purveyors of His Imperial Majesty Court. Purveyors of Moscow Kremlin, 1856–2006. Album of Anniversary, Moscow, Media Press, 2006, p. 274.

(8) Ivan Kozminykh-Lanin, Factory industry of Moscow province according to data on 1 January 1909. W.p., 1909, p. 2, table 1, 7; Podolsk district of the Moscow province. A Statistical and economic essay. Podolsk, 1924, p. 111, 112, 119; Trade and industry of European Russia in regional aspect. Part 3. Moscow industrial area. St.-Petersburg, 1911, p. 218; Fred Carstensen, American Enterprise in Foreign Markets, pp. 39.

(9) Podolsk district of the Moscow province. Op. cit., p. 114.

(10) Ibid., p. 112; The list of mills and factories of Russia. St.-Petersburg, 1912, p. 292.

(11) TsIAM. RG. 1292, inv. 1, f. 1, pp. 33–35; Joint-stock enterprises in Russia. St.-Petersburg, 1917, p. 365.

(12) TsIAM. RG. 526., inv. 1, f. 271, 272, 274; Minutes of the commission. Op. cit., p. 9, 13; Podolsk district of the Moscow province. Op. cit., p. 116.

(13) Minutes of the commission. Op. cit., p. 10;

(14) Fred Carstensen, American Enterprise in Foreign Markets, p. 55, 56.

(15) Collections of laws and orders of the Government. St.-Petersburg, 1904. Part 1, № 549. 14

(16) TsIAM. RG. 1292, inv. 1, f. 104, p. 3.

(17) Ibid., p. 3–4.

(18) Ibid., f. 10, pp. 141, 143, 324; the Calendar "Family" for 1914. Edition of the Singer Company, p. 116, 117; Purveyors of His Imperial Majesty Court, p. 275, 281, 284, 284.

(19) Maria Sharohina, op. cit., p. 166; the Calendar "Family" for 1914, p. 122.

(20) TsIAM. RG. 526, inv. 2, f. 66, p. 5.

(21) Ivan Sytin. A life for the book. Moscow, 1960, p. 68; the Calendar "Family" for 1914. Foreword.

(22) Purveyors of His Imperial Majesty Court, p. 219, 228.

(23) TsIAM. RG. 526, inv. 1, f. 18, p. 23, 27.

(24) Calculations based on: The general review of deductions of employees’ salaries of joint-stock venture ”The Singer Company”. Moscow, 1916.

(25) Minutet of the commission. Op. cit., pp. 9, 11. The appendix 6; TsIAM. RG. 526, inv. 1, f. 18, p. 20-29, 31-33; RG. 1292, inv. 1, f. 104, p. 10. 

by   Irina V. Potkina

Institute of Russian History RAS

E-mail: [email protected]  

1980–1991 Sixth and final flag of the Soviet Union

Russia’s Czar Alexander III, put his soldiers to work on Singer sewing machines to make 250.000 tents for the Imperial Army.

As reproduction of  Historical artifacts, this works may contain errors of spelling and/or missing words and/or missing pages, poor pictures, etc.

  • The Invention of the Sewing Machine by Grace Rogers Cooper
  • The Sewing Machine Combination or Sewing Machine Trust
  • Vibrating Shuttle Sewing Machines History
  • Running-Stitch Machines
  • Button-Hole Machines
  • Book-Sewing Machines
  • Glove-Sewing Machines
  • Shoe Making Machines
  • Shuttles & Bobbins
  • Bobbin Winders
  • Thread Tension Regulators
  • Feed Reversing Mechanism
  • Attachments and Accessories
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    Our comprehensive public speaking training program is designed to assist you in overcoming anxiety, crafting precise messages, and delivering them confidently. Whether you're presenting a pitch, speaking at a conference, or leading a meeting, our training equips you with the clarity and conviction required to engage and captivate any audience.

  15. Our Presentation Training Courses

    Our PowerPoint and presentation training courses are designed to help busy teams learn actionable skills efficiently. We use a combination of real-world examples and assets from your own brand to create tailored courses that address your teams' unique communication needs. the specific skills and challenges that you want to address, and tailor ...

  16. Executive Presentation Training

    During your interactive presentation training, you will learn how to: Sharpen the story you want to tell. Structure and outline your talk. Speak from a script, notes, outline, or memory. Identify your "bright shiny object" and "ABSO". Align your talk with your audience's goals. Increase the effectiveness of your persuasion attempts.

  17. How to Create an Inspiring Presentation for your Workshop

    Create different formats for your presentation. If it's a Keynote or Powerpoint, have a PDF version available in case of any tech issues you'll still have a high-quality version available. If including video, have backup screen-shots as images to demonstrate your points in case the video doesn't run. Be analog ready.


    Our presentation training doesn't just benefit your team professionally, it gives them skills they can apply to every aspect of their life. Enjoy a customized workshop for your team. Receive live feedback from expert trainers. Build confidence as public speakers. Learn how to give an effective presentation. Experience instant and lasting results.

  19. 10 Tips for creating an effective training presentation

    Dec 30, 2021 10 mins read Share this article Creating a training presentation is not a simple task. Unlike your usual PowerPoints, a training deck should convey work-related information in a way that keeps your team engaged and creates a positive learning experience. Quite a challenge, if you ask me - especially in online environments.

  20. Professional Development Workshop: Sharing Your Work Through Effective

    In a March 2024 Professional Development workshop, two experts shared tips and tricks for creating effective presentations, as well as insights into promoting scientific work. A recording of the webinar is available to view for APS members and workshop registrants.

  21. [PDF] Thermal Stress Resistance of Materials

    Published 10 November 2010. Materials Science, Engineering. Evolution of Theoretical Concepts of Thermal Stress Resistance.-. Design Estimates of Temperature Fields and Strain Condition of Bodies.-. Methods of Testing for Thermal Stress Resistance.-. Mechanism of Crack Propagation in Non-Uniform Fields of Thermal Stresses.-.

  22. Fama

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  23. Lenina Avenue, 107/49, Podolsk

    Get directions to Lenina Avenue, 107/49 and view details like the building's postal code, description, photos, and reviews on each business in the building

  24. RUSSIAN Machines

    The emancipation of bonded peasantry and intensive railway construction in the 1860-1870s stimulated the American Singer Company move to Russia in 1865. In 1897 the Russian Singer Company was established in St. Petersburg with the purpose of manufacturing and selling its sewing machines in the country. The Singer machinery plant was built in ...