business plan dog boarding

How to Start a $60K/Month Dog Boarding Business (2024)

Do you love dogs? What if you could harness your affection for animals to provide a fun and safe place for pets to hang out while their owners go about their routines, vacations, and unexpected events?

According to the latest statistics, Americans recently adopted new pets at a staggering rate, especially dogs. Rover.com reports that 49% of Americans adopted a new dog during the early COVID pandemic. 

If you ever thought about working with dogs, here’s your cue to secure the rewarding livelihood that a dog boarding business can provide.

We interviewed Larry Fosnick Davis and his wife. They conditioned their Seattle-based dog daycare and boarding business, Metro Dog Seattle , for continued success.

With all the great insight Larry offered, we were able to compile this step-by-step guide to help you start your very own boarding business. Keep reading to find out if opening a dog daycare is the right business for you.

Step 1: Learn more about pet boarding

Let’s start with an overall view of the pet care services industry.

What is dog boarding?

Simply put, dog boarding is the act of caring for dogs while their owners are away. Boarding facilities charge a set fee to pet owners for an agreed-upon length of stay.

The goal is to provide a safe and fun place for animals to lodge when pet owners have obligations to attend to or want their animals to socialize. Simple, right?

Learn the lingo

Learn the “dog words” associated with this business by checking out this glossary published by the American Kennel Club (AKC), a leading authority on dogs in the United States.

Study other terminology sources, such as this grooming glossary provided by Petco.  

Trade organizations

The good news is that there are wonderful organizations that set standards for the doggy care industry. Here are a few notable ones.

The AKC is a respected, 130-year-old non-profit organization dedicated to canine pets. Turn to them for expert advice on breeds, behavior, products, and services.

The Cat Fanciers’ Association ( CFA ) and Alley Cat Allies provide information for feline pets.

Other international and national organizations

Related trade organizations for animal lodging and care include:

• The International Boarding & Pet Services Association (IBPSA)
• National Association of Professional Pet Sitters (NAPPS)
• National Dog Groomers Association of America (NDGAA)

Last time we checked, organizations like these are an excellent place to dig up some research. So be sure to go out and do it.

Publications

Pick up a copy of Pet Boarding and Daycare magazine and leap into this list of other pet-related publications .

Certification

Research if Professional Pet Boarding Certification ( PPBC ) might help you achieve credibility in your desired market.

Other certification programs are available through the IBPSA , NAPPS , and NDGAA .

After all, earning a certificate from a respected organization could be a good selling point to set you apart from the local competition. It makes sense, right?

Step 2: Pick up some training and experience

You’ll want to fetch some training and experience. There’s a lot that goes into caring for dogs, so you’ll need to be sure you have what it takes to keep both them and their owners happy. Let’s get into it.

Now let’s go over some skills you’ll need to operate a boarding business confidently. Technical abilities are a must.

Of equal importance is nurturing the soft skills furry four-legged friends need to feel safe and secure. Let me explain.

Technical abilities

Complete a course on pet handling techniques like low-stress and fear-free . According to Larry, these skills—along with pet first-aid—are essential to pet owners.

The public as a whole started to realize how important it was that their hired caregivers have the same sort of qualifications that you might find in a human daycare provider.

Pursue additional training in the following areas:

• Pet safe cleaning and sanitation to limit the spread of disease
• Breed knowledge to understand their various needs
• Grooming, such as nail clipping, brushing, and bathing

Soft skills

OK, I know what you’re thinking: what about those soft skills? Here are some tips on techniques to learn and practice:

• Clear communication because owners love their pets and want to talk about them!
• Patience because you will need to learn and adapt to many personalities, both human and pet.
• Empathy because you’ll be caring for someone’s best buddy, often considered a family member.

In truth, treating each pet as your own will be the key to success in this business.

Reference material

The American Society for the Prevention of Cruelty to Animals (ASPCA) maintains an engaging library on dog care that I recommend you review and save to your favorites list to reference as needed.

Gain experience by jumping at the chance to:

• Work for a boarding business.
• Walk dogs or pet sit with apps like Rover.com or Wag .
• Work in a related field, such as for a veterinarian, groomer, or animal shelter.
• Watch pets for friends and family.
• Take a pet first-aid class, like the one offered by Metro Dog .

Pets at home are OK, but not enough

Prior experience with pets, not just the ones at home, is highly recommended because you will need to determine if you can:

• Physically handle different breeds and sizes of dogs.
• Deal with various personalities and behaviors.
• Properly feed, medicate, and groom them.
• Know how to recognize issues that require you to call a veterinarian or the owner.

The best part is that experience is easily accessible and, in many cases, requires no formal education or training.

Step 3: Decide what type of animal boarding business is right for you

When you think of the ubiquitousness of pets and how much people love them, the number of pet business ideas from which you can profit is wide open and very promising.

As such, boarding kennels can trail off into several different directions, so you’ll want to know which is best for you.

Prepare yourself for this important decision by taking IBPSA’s complimentary webinar on business models . The following sections offer some specific points to consider. Keep reading.

At-home kennels

There are two types of home-based kennels: at the customer’s home or in your home. And here’s a fun fact: Experts feel this is a wonderful option for anxious dogs .

If you offer this arrangement, be transparent about other pets and pet guests in the home and the conditions of the house. Consider setting up a meet-and-greet with prospective customers.

Before trotting off in this direction, check local laws and ordinances , especially if you’re a renter.

Pet sitting and dog walking

Larry and his wife started small. Initially, they sat pets and walked dogs for extra income. Two decades later, they invested $700k to open a larger location to serve as a local “community center for pets.”

Please keep it simple by registering with a service like Rover.com, a bookings portal for sitters and dog walkers. Also, read this article on how to start a  pet sitting business .

Housesitting

Don’t snooze on offering dog sitting as part of housesitting as these services are often combined and allow you to travel to exciting destinations. 

Like pet sitting and dog walking, housesitting is an excellent way to begin your business with limited start-up funds.

Investigate how to start a dog kennel

Kennel-based animal care facilities might be what most people think of for boarding. There are crated and private room facilities, like The Doggy Dorm . There are even crate-free layouts, like at Dogs Unleashed .

If you’ve got the resources to make it happen, consider opening a brick-and-mortar location. Big or small, physical space will provide the most freedom to allow you to accept more furry guests than doing it at home.

Start a doggy daycare at a veterinarian’s office

If you are a veterinarian, then assess how to offer kenneling as an additional service. Pets with age-related or health issues usually benefit from this amenity.

Include cats and other pets

Tips for boarding other types of pets are available on petinsurance.com.

Larry and his wife diversified their services to include daycare, boarding, pet sitting, walking, first-aid training, and more, made possible by their years of experience in the industry.

Some providers endorse and sell products, such as personalized tags and collars, shampoos, and collapsible dog dens .

Larry says retail is new for his business and, while speaking about Metro Dog’s new location, mentions: 

In addition:

So, don’t be afraid to add on products and services related to pets.

Step 4: Write a dog boarding business plan

You’re super excited about the idea of making tons of fluffy friends, right?

So, let’s document a plan to put this idea in motion. A business plan is crucial, and we have advice and resources to help.

Sniff out the market

Before drafting your business plan, it’s best to analyze the market. Tease out your target audience and local options for pet lodging. Here’s the magic: you’ll land in a better position to make intelligent decisions.

Be specific

No matter the type of business, the sections of a business plan are the same. Make it a practical, living document by delving into specifics within each area.

Specific items to highlight in your kennel business plan are:

• Additional services you might provide
• Answering the question, “Are there kennels in my area?”
• The best location for starting a dog kennel 
• Financial projections and costs, especially as the business grows
• Pet boarding kennel insurance to provide adequate coverage
• Regulations for being a pet boarding business owner
• The unique competitive advantage of your professional dog kennel

When you’re ready to play ball, use our in-depth guide that comes with a free business plan template.

Be flexible

We’ve all done it: create a beautiful plan on paper only to realize that bringing it to life requires adjustments.

Larry says:

When we did our original business plan, it looked great on paper. But in practice, many of the ideas were not as great as we thought and required a change in paradigm.

The bottom line is that while you need to go through the exercise of writing a business plan, it’s not a static document. Just remember to be flexible and embrace change, and everything will work out.

Step 5: Choose the right name for your pet care business

After figuring out your boarding business model, devise a memorable and playful name. Let me show you how.

Have fun, but leave some wiggle room

Make sure the name is easy to spell, pronounceable, and gives strangers some idea of what your business does. 

For instance, Room & Bark Boarding Services is light and easy to say, and there’s no guessing what the enterprise offers. 

Are you not sold on cute and quirky names? Then try sleek and elegant or something that includes your location, like South Austin Pet Lounge or Metro Dog Seattle.

Try to ensure it won’t need changing in the future because that can be troublesome and expensive.

Hang a tag with a brand

Remember branding when choosing a name because it’s like a shiny label your business wears to distinguish itself from others. 

Ask yourself how your name will look on a logo or graphics and an image you might incorporate that complements your selected moniker. Learn more in the sales and marketing section (Step 13) of this guide.

Gobble up a dot com

Check to see if your business name is available as a  dot com . Using one for your website will give you an established look and make your virtual address easier to remember. 

Search for available domain names and dig into UpFlip’s guide on creating a website . Give it a go!

What if I buy an existing business?

In most cases, boarding kennels that are “for sale by owner” already have a name. Research the business’ reputation to decide if you want to keep the name or rebrand with a new one.

Chew on a bit of feedback

Run your name through Google Trends and seek your friends’ and family members’ feedback.

Google Trends will tell you what searches are trending on the Internet, while your friends and family will just tell you their opinions. 

After that, you decide, but it can’t hurt to hear what others think, especially if they’re looking out for your best interests.

Registration

If all looks good and you’re ready to make it official, then register your business name with the government.

Step 6: What is legally required to start a dog daycare business?

Selecting a  legal structure is like placing your doggie daycare in the right-sized crate. The truth is, this step is usually beyond the expertise of many entrepreneurs.

So, expect to incur costs engaging the services of an accountant, attorney, and tax professional. The best part is, many of these professionals make excellent business coaches !

Licenses and permits

Figure out what licenses, permits, and tax forms you’ll need . It all depends on your location and the services offered. For example, your city might have a barking ordinance. It’s understandable.

Evaluate how to set up your business as one of the following:

Regulations

As expected, dealing with live animals and their byproducts merits a figurative collar and leash to control the effects on the facility, community, and environment. Learn about regulations in your locale and comply with them.

For example, the Ohio Environmental Protection Agency ( OhioEPA ) has precise rules about animal waste. Non-compliance can result in serious penalties. Don’t let this be you.

Step 7: Select a location

Larry and his wife found a dog daycare location in 2001. He says:

We found a suitable location in August 2001 and signed the lease a month later. We opened for business November of that year.

The location you can have or access goes paw-in-paw with the type of boarding business you can own. Let me explain.

How much does it cost to build a dog boarding facility?

A brick-and-mortar location requires you to investigate the feasibility of building a new facility, leasing a space, or buying an existing building.

While investigating, ask yourself the following questions:

• Can I find a dog boarding business for sale in the area where I want to do business?
• Is there commercial leasing for a pet boarding business near me?
• What’s the proximity to similar boarding facilities?
• What are the area’s demographics, and how do they compare to my targeted customer base?

Dig a little deeper by making these inquiries:

• Is this location the right size for the services I want to offer?
• Should I buy a  business for sale ?
• What utilities and infrastructure are needed?
• What are the zoning laws for my type of business?

A quick note about leasing a commercial property

Investigate the condition of the property to ensure business disruptions will be minimal. At least make sure the building passed its code inspections.

Nevertheless, some things are unavoidable, like when Larry’s landlord closed his whole building for two weeks —r ight in the middle of the busy summer boarding season — to upgrade the electrical system.

Designing a kennel or at-home location

The right location and design will elevate you to alpha status in this business.

The Barkleigh Store (cute name) sells a book on how to design a kennel . Information for an at-home operation is also available in Upflip’s guide on starting a  pet sitting business .

No matter your location, zoning is super-important. Learn as much as you can so that you don’t bark up the wrong tree with local authorities, especially the public health department.

Step 8: Hire the right people

Now let’s consider your labor options. Like Larry and his wife, you could start on your own or with a partner, at least until business picks up.

Limiting staff keeps costs down without worrying about whether you can pay employees fairly and keep them around. It’s a perfect option if you plan to start with walking and sitting gigs rather than a full-on boarding facility.

However, hiring someone who has experience could get things off the ground sooner rather than later if you have the money to do it.

Just be sure that whomever you hire has the same level of passion for pet care as you and that they’re comfortable and confident working with dogs of all breeds and sizes.

For inspiration, view this kennel attendant job description and interview questions .

If you bring on some helping hands, use the following checklist to comply with employment laws:

• Obtain an Employer Identification Number (EIN) from the IRS.
• Keep employment tax records per this guide provided by the IRS.
• Pay federal unemployment tax.
• Hang Workplace Posters in a visible spot.

Step 9: Stock your boarding facility with equipment and supplies

However you decide to outfit your boarding business, just remember that cleanliness and organization are your keys to success. Now let’s go over the equipment and supplies you’ll need.

If you’re planning to start small like Larry and his wife, only basic supplies and equipment are needed. 

It should include the following:

• Hands-free leash and waist pack
• Pet first-aid kit
• Treats and water

For an extensive list of pet-sitting supplies, have a look at this guide from Pet Sitters International.

Brick-and-mortar

For those opening a brick-and-mortar boarding business, there’s quite a bit more to consider. 

Most importantly, the days of crated dog care are on their way out, as many dog owners now prefer cage-free environments for their precious companions.

Overnight boarding

Have some crates and large kennels for overnight care. 

To keep up with the progression of daytime dog care, customers prefer open areas where dogs can socialize and play.

Indoor and outdoor spaces

Cutting-edge boarding facilities include indoor and outdoor spaces, so you’ll want to consider materials for outfitting both if that’s the route you take. The Home Depot offers a delightful collection of dog playground equipment .

Cleaning and sanitizing

Once you build a safe and secure space for your four-legged guests, you’ll need plenty of cleaning supplies to keep everything sanitized. 

Pick up basic grooming supplies, like bathing stations , soaps, shampoos, plenty of towels, and nail trimmers.

There are so many whimsical and clever ways to decorate a pet-focused business. Take advantage of the possibilities and be creative! 

Larry says this about his new facility, “It’s also bright on colors and lighting. Even during the public health inspection, the inspector commented on how nice and bright it is.”

If you’re looking for inspiration, then check out what Amazon.com has to offer.

Step 10: Incorporate safety protocols for boarding kennels

The most important part of dog boarding is keeping your furry guests safe and healthy. After all, that’s why their owners brought them to you. The safety of you and your staff is also a top priority.

As we mentioned earlier, you and your employees will need training in first aid for dogs. Keep contact information for each pup’s veterinarian on file.

It wouldn’t hurt to have a working relationship with a local vet’s office, just to be safe. Being up to speed on basic human first-aid will also be helpful in the case of a  bite or other injuries.

Meet and greet

Require a “ trial day ” to help prevent incidents. During the evaluation, closely monitor new dogs to get to know them. 

Be sure you and your staff can accommodate and address any anxiety and behavioral issues your pet guest presents.

Require all clients to provide vaccination records for their dogs to limit the spread of illness and disease. All dogs should also be spayed and neutered.

In addition, discuss these areas in your safety plan:

• Americans with Disabilities Act (ADA) compliance
• General things that can go wrong and how to handle them
• Regular inspections for safety issues
• Working conditions per Occupational Safety and Health Administration (OSHA) requirements

Step 11: Get the right insurance

I’ve been there, thinking there’s insurance for everything nowadays. You’re probably asking if you need to take on that extra expense. The short answer is a resounding yes.

Insurance protects your business if something happens to a dog, you, or your property. General liability insurance is a must because it covers bodily injury, property damage, and medical payments — all-important for a pet business.

On average, kennels spend $300 to $700 for every $1m in coverage, which is about what other types of businesses spend on this type of insurance policy.

Other types of coverage to consider are:

• Commercial property insurance
• Commercial umbrella insurance
• Commercial auto insurance
• Home-based business insurance

Make it a priority to spend some time reading more about insurance for kennels .

Step 12: Handle your kenneling costs and revenue with a sound financial plan

It’s time to talk finances. Ambling in this area will prevent your kennel business from covering the ground it needs to succeed. Let me explain.

Bank account

Accounting, taxes, and money flow are easier to manage in one location, such as a business bank account for all your business transactions. Some businesses even set up a separate account for payroll .

A well-thought-out budget is like a dog gate to secure your finances by keeping them where you want them to be.

If numbers aren’t your thing, explore affordable budgeting courses from Udemy.com and Coursera . 

Manage your budget with an application like Xero or QuickBooks.

Ways to acquire funds for your new business include the following:

• Angel investor or venture capitalist
• Credit cards
• Crowdfunding
• Government programs
• Home equity loan
• Partnership
• Personal funding
• Loans from friends or family
• Loans from a lending institution
• Rollover for business startups (ROBS)

Each option has its pros and cons . Take a look at this SBA guide for an introduction to business funding to learn more.

Pricing is a mysterious obstacle faced by many business owners. Take control of it by determining the value of your service. Start by researching your market and competition.

Refer to the market analysis section of your business plan, check the prices in that market, and then use the information to determine your value proposition on the price of kenneling dogs or cats.

How much is dog boarding?

Most boarding businesses charge by the day, with the option for add-on services like grooming.

The American Pet Products Association ( APPA ) publishes market research every other year, informing what consumers spend and other significant data. Give it a chance.

Keep in mind that you might need to increase prices annually to keep up with minimum wage increases and inflation.

You might be wondering how much a dog boarding business makes. 

For Metro Dog Seattle’s first two years, the salary from Larry’s full-time job supported the business. After the start-up period, however, revenues grew enough to employ Larry and his wife full-time.

Although Larry and his wife opened the doors in 2001, weathering economic and global events over the years, within the last five years, his revenue increased from $660k to over $800k annually. Not bad.

Cuddle up to this dog daycare cash flow . See what the average consumer spends annually on pet ownership — including boarding costs — on Investopedia.com .

Step 13: Kick-off a sales and marketing campaign

Marketing attracts customers, and sales bring in revenue. Be the leader of the pack by following the advice in the sections below.

Know your customer

Here’s the magic: Tapping into the pet care services market won’t be difficult as consumers are already spending tons of money on pet hotel costs.

In fact, according to recent Economic Census statistics , consumer spending on pet care services totaled $5.8bn. Think about that for a minute.

Figure out what your ideal customer looks like by creating a  customer avatar . Keep reading.

Partnerships and Specials

Build relationships with other entrepreneurs. Veterinarians, pet stores, and groomers might be open to exchanging service promotions.

For instance, “Buds N Suds” grooming can provide their customers a unique promotional code to redeem with your business for 10% off your services—or vice versa.

At Metro Dogs, Larry offers special deals for foster and service dogs. Think about what this could mean for your business.

Establish a logo and brand identity

DIY or hire a graphic designer to develop a simple and effective logo and brand identity. Branding is your visual introduction to the public, so be sure to do the work required. 

While you’re at it, follow Forbes’ expert advice for small businesses. It provides excellent guidance for establishing your:

• Tone – Are you professional, casual, or funny?
• Values – What’s important, and how will you communicate it?
• Blog – Because 81% of readers trust the information.

You can DIY your logo and brand identity, but if it’s too time-consuming, then consider hiring a freelancer to assist.

Digital marketing

The digital age all but demands a strong strategy for online marketing. You’ll fare much better if you set up a website, social media profiles, and email newsletter subscriptions.

If you’re interested in going further, buy digital ads, try search engine optimization (SEO) techniques, and set up a digital business card with Popl .

A fun fact is that featured snippets can establish you as a dog-boarding authority. It’s worth your time to learn how to optimize for these in your web-based content.

Printed marketing collateral

Include printed materials in your marketing strategies, such as brochures, car magnets, flyers, door hangers, t-shirts, and other printed items. Take advantage of the robust templates and graphics-editing tools on Canva.com .

Direct contact

Direct contact can be effective. Visit dog parks or even try cold calls to fetch initial clients.

Professional appearance as a walking advertisement for your business

Sales and marketing tactics are super important, but what reigns supreme is your level of service and how you represent your business.

Maintain a clean and organized facility. Provide efficient and friendly service to match. Implement neat uniforms, even if it’s simply a branded polo shirt .

Proactively seek reviews and respond to negative reviews professionally.

Take it from Larry, who says:

The achievements we’re most proud of are what our clients have to say about us.

Media outlets

Don’t leave traditional media outlets out of your marketing plan because they can still provide great exposure for your business.

Television talk shows interviewed Larry and his wife, and he’s written articles about pet safety. The Seattle Times quoted him about safety hikes with dogs, and the couple demonstrates pet first aid at events. 

Step 14: Establish sound business processes for daily operations

Business process maps might seem like something giant corporations pay consultants tens of thousands of dollars to create. 

However, they’re a simple tool that any entrepreneur can use to:

• Establish operational processes.
• Create customer-facing materials.
• Deploy new products and services.
• Work through the ideal and alternative paths of daily processes.

LucidChart has several excellent tutorials , videos , and a free cloud-based application to get you started.

Well-thought-out processes will also give you a better idea of which tasks to delegate to staff. Use them as a starting point for a   policies and procedures manual .

Key processes to document

Here are a few ideas of process diagrams you can create to document your business operations:

• Acclimating new pet guests
• Answering pet parents’ questions and concerns
• Handling incidents
• Laying out the facility
• Keeping people and pets separate and secure
• Processing payments and reconciling accounts
• Running the back office and providing administrative support
• Sanitizing on a schedule and performing the related activities
• Scheduling exercise, feeding, and grooming

Refer to this article by AKC Pet Insurance to guide you to the kinds of processes you might need.

After mapping your processes, set expectations of acceptable and prohibited behavior (by staff and customers) with clearly written policies centered around topics such as:

• Emergencies
• Hours of operation
• Health conditions and medications
• Pick up and drop off
• Weather events
• Vaccinations

Check out the policy and procedure templates available on Smartsheet.com and Template.net.

People will always need pet care, so go out and do it!

The three pillars of Metro Dog Seattle’s success are tenacity, knowledge, and flexibility. As Larry says:

You always keep your options open and never ever give up.

Now that you know what it will take to open your very own dog boarding business, what’s your next step?

At this point, there’s not much standing between you and a room full of loveable furballs!

Ask yourself the following questions:

• Am I the right person to own a pet boarding business?
• Do I have what it takes to handle customers and their concerns?
• How can I ensure my facility is profitable?
• Do I still want to be a dog daycare business owner?

Learn even more by watching our video on how to start a business . Now go out and do it!

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How to Write a Dog Boarding Business Plan

You love dogs and want to open a dog boarding business, but you aren't sure where to begin. Unfortunately, running a successful dog kennel takes more than just a love of dogs. Before you can turn your passion into a thriving and profitable enterprise, you will need to know how to write a dog boarding business plan that's solid .

A proper business plan is vital in starting any business, as well as the #1 tool for gathering investors. Before you even consider taking a single dog into your care, you must research and map out a proper strategy. This strategy will be the guide that outlines your goals and brings your vision to life.

There are business plan templates available online to help you, or you can come up with your own. There are a lot of variables when planning a business, so everyone's business plans will look a little different, but they will all state the details of the business, the scope of the business, how the owner will get the business started, and what the owners' plans are for the near future.

You may be thinking that your dog boarding business is going to be a small operation run from your home and you'll be tending to the dogs of your friends, family, and neighbors.

So, why would you need a business plan?

No matter how small your business, you're going to have some kind of startup costs. Granted, your business may not need much, but you'll still need some basic supplies and possibly a slight remodel of the intended location. Your also going to need some amount of advertising and you'll have insurance and legal issues to work out as well.

Don't think for a second that you can get away with not having a business plan. If you're serious about your business you need a solid plan that will help you start it, build it up, and run it for years to come. Think of your business plan as a road map for the next 5+ years of your business's existence.

The scope of your business will vary from other dog boarding businesses, which will effect the details of your business plan, but this will give you a general idea of the parts of a business plan, why they are all important, and what to include in your plan.

RELATED: 10 Great Dog Business Ideas for Petreneurs

Before you get started you need to make sure that there is a need for your business in your area. Every pet owner travels at some time or another or has to board their dog for any number of other reasons. Unless there are other similar businesses in your area, you should be good to go.

However, don't count your idea out just because there is another boarding business in your local area. Is there a need for another one?  Maybe you live in an urban area and the local dog boarding facility is full most of the time with a wait list for cancellations. In that case you could probably open your business up next door and still get customers.

Do some research to find out what your local competition will be and whether or not this type of business is needed in your area. Once you've established a need, you can move on with creating your business plan.

State the Goals of Your Dog Boarding Business

The first part of any business plan is a brief overview of what you have in mind for your particular business. Investors and bankers know what a dog boarding business is, but what are the specific details of your operation.

Here is an example: I will start my dog boarding business, Forever Friends Kennel and Boarding, in my home. I will convert my existing two car garage into a kenneling facility. If things go well, there is room for expansion in a few years. I will not take anymore than 6 dogs at a time. I will provide doggy daycare services as well.

It is also necessary to list all related experience you and your staff will bring to the venture when writing a business plan for your dog kennel. Care of an owner's pets can be both complicated and emotional, and the more experience you bring to the table, the more peace-of-mind your clients will have.

This section should state your dog-related accomplishments, relevant pet care experience, credentials and all other pertinent qualifications. This part is brief, but it shows the reader exactly what your intentions are.

Be honest in your business plan. Investors aren't necessarily looking to back a business that has intentions on growing into a franchise, they just want to see that you have a plan to make your business, however big or small it may be, successful.

Executive Summary

Write a thorough but brief summary of your dog boarding business and how you plan for its success. Be sure to add a full list of the services that your boarding facility will offer. Some dog kennels operate full boarding facilities and even offer dog training for the animals and their owners while others provide day services only. Supply as complete a picture as you can of your new business.

Your executive summary should be written last, after you have done all the groundwork in preparing your business plan – it is, after all, meant to be a summary of everything in your plan. This is the page that needs to grab the interest of potential investors and clients and should include when the investors can expect to see a return on their investment.

RELATED: How to Start a Pet Business with Dogs

Your executive summary should include your officers and employees and all major leading players who are going to assist in managing the business and generating the returns for the investors. It should also discuss any business partners (silent or working) that you may have, and what type of entity your business is going to be (sole proprietorship, limited liability corporation, etc…)

Financial Summary

If you don't have sufficient cash, you may need outside sources to help with funding. A proper dog boarding business plan gives possible investors and banks the tools they need to analyze your business. You need to provide a projected cash-flow statement to show how your proposed business will make a profit.

How much money you will need to start up, and how you intend to repay it, should be a significant portion of your business plan. It may take months for your business to grow so be realistic about your projected cash flow. A good rule of thumb to follow is to make sure that you plan to have enough startup money in the bank to run your business for 3 months without any cash flow and an additional 3 months with only enough income to pay half your bills.

Start by indicating that you will open both a business checking and savings account. List your projected expenses including salary along with credit cards that you will use for equipment, office furniture, leashes, collars, dog food , and other supplies. Make a list of all the equipment for boarding dogs, such as sanitation, flooring, crates and fencing.

RELATED: How to Write a Dog Walking Business Plan

You don't have to get exact figures for the cost of all your supplies, but check around and make an accurate estimation. In this case it would be better to overestimate than underestimate. When it comes time to start purchasing equipment you don't want to run out of money.

This section is crucial, even if you plan to fund your business yourself. You still need a plan for what you'll be spending your money on and when you'll be able to see a return on your investment. Your business plan is not set in stone, but it will keep you on track. It will keep you from going way over budget and prevent you from forgetting some important supplies too.

Marketing Analysis Summary and Advertising

Once you have completed the demographics for your kennel and completed your market research, these statistics should be included in your dog boarding business plan. Do a market analysis of other similar facilities in the area, and explain what you will do differently if you find that other dog boarding facilities have failed.

This is the section where you will explain how you will make your center a success. Provide as much information as you can, including your pricing and media strategy and outline of the marketing efforts you have planned for the future. Be as detailed as you can when explaining how you will market your business . Don't just say you'll hang up flyers. Explain where you'll hang your flyers and why you chose those locations.

Your boarding business will need publicity and an advertising strategy. List your plans for any advertisements you plan on putting in pet-care magazines, the internet, or local newspapers. Include information on how you plan to implement your strategic vision. If you plan to offer coupons and promotions to your new customers, put your ideas in this section.

Fees and Legalities

Once you are done your market research you should have a good sense of what other boarding facilities in your area charge. Keep in mind that you don't have the experience or reputation that these other facilities may have, so you may not be able to charge the same rates.

On the other hand, you may be able to charge more for your services if you offer something that no other facility in your area offers or if you have special qualifications and training . It is always best to start off on the lower end so you don't drive potential customers away with high prices. Once your business gets established and your reputation grows you can slowly raise your fees over time.

After your prices are set you must draft a contract for all your clients. If you're offering doggy daycare and grooming services along with boarding, you will need a separate contract for each service. Even if you live in a small community and you'll be doing business with family and friends, EVERYONE needs to sign a contract.

These contracts will not only protect you and your business assets, but also your customers, their pets, and your employees. It is important to make sure that your contracts cover as much as possible, so you may want to work with a legal professional to draft them.

If a lawyer isn't in your budget, you can find sample contracts on numerous websites, including:

• 4 Paws Resort and Spa
• SamTheDogTrainer

You're ready to get started…

Once your business plan is complete you can begin looking for investors and get your business started. Even if you don't need outside financing, taking the time to make sure your dog boarding business plan is as thorough as possible will make things much easier for you in the long run.

The more time you put into the planning of your business, the less surprises you will have as you begin to get it up and running. The more thorough your plan is, the better it will look to investors as well. Think of your business plan as your business's first impression, and make sure it is a good one.

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Small Business Trends

How to start a dog boarding business.

The demand for quality pet care services, including dog boarding, is especially high, driven by pet owners who travel or work long hours and seek safe and reliable places for their pets.  Understanding the growing market, meeting pet owner’s expectations, and conducting thorough research and market analysis are crucial steps in starting a successful pet boarding business.

Why Start a Dog Boarding Business?

Many dog owners seek facilities that offer a range of services and amenities to ensure their pets’ well-being and happiness while away.

The Requirements of Pet Owners

Starting a dog boarding business: a step-by-step guide, research and market analysis, crafting a business plan for your dog boarding facility.

Compliance with local, state, and federal regulations, including animal welfare laws. For example, in Pennsylvania dogs may not be kenneled on wooden floors and there are guidelines for kennel width and length requirements specific to sizes of dogs.

Choosing the Ideal Location

When you’re developing a business plan , keep in mind the need to be a good neighbor. You must take steps to eliminate outdoor barking – which is the number one complaint neighbors have about dog boarding businesses. If you have a good plan for that, you’ll be better prepared for your zoning hearing.

Obtaining Necessary Permits and Licenses

Setting Up a Business Bank Account for Your Dog Boarding Business

Financing your dog boarding business, setting up the premises.

Whether you’re building new or retrofitting an existing building, the safety of the dogs should be tops on your list. Think of multiple gates and entry doors, organized so that if a dog gets out of one area, it will be confined in another.

Hiring and Training Staff

Dog care alone, with basic feeding, watering and cleanup, takes a lot of time. Even if you start small, you may soon have to add staff.

Marketing and Branding in the Pet Business

Pricing and packages, expanding and diversifying services.

If you have the space, you can consider adding dog training periods for dogs that are being boarded. Or, you can provide space for training classes to help you grow your customer base.

Vaccination and Health Requirements

The dog daycare business model, facility requirements and staffing for doggy daycare.

Doggie daycare typically involves more hands-on interactions with the dogs. That’s the reason their owners brought them there – so they could play and enjoy human contact during the day.

Doggy Daycare Pricing and Package Offers

How much does a dog boarding business make a year.

Profits are also dependent on your number of available dog runs. For example, in city areas, a daily boarding fee may be $50-80. If you have 20 runs, that’s $1,000 per day. But that doesn’t factor in your overhead, staff salaries, utilities and other factors. You must also consider whether or not all the runs will always be full.

Dog Boarding Business Start-Up Costs

Challenges and Potential Solutions in the Kennel Business

What can you do about those issues? You can set extra fees for pickup and drop-offs outside or regularly scheduled times. You have the right to refuse to board dogs, which created problems for you, staff and their canine roommates. You can also suggest training programs for problem dogs.

FAQs: How to Start a Dog Boarding Business

How much does a pet boarding business owner make, what’s the growth rate of the pet care industry, how much does it cost to build a dog kennel, is a dog daycare business more profitable than a dog boarding facility.

Assessing local demand, competition, and your business goals will help determine which model is more suitable for your situation. There are also pet franchises in various business models that can help you get started quickly.

Get instant access to detailed competitive research, SWOT analysis, buyer personas, growth opportunities and more for any product or business at the push of a button, so that you can focus more on strategy and execution.

Table of contents, your guide to a successful dog boarding business plan.

• 11 June, 2024

Planning Your Dog Boarding Business

Starting a dog boarding business requires careful planning and consideration to ensure its success. Here are the key elements to focus on when creating your dog boarding business plan:

Defining Mission and Vision

The foundation of any successful business is a clear mission and vision statement. Define the purpose and goals of your dog boarding business. What sets you apart from competitors? How do you envision providing exceptional care for boarded dogs? This will guide your decision-making process and help establish your business’s identity.

Researching Competition

Thoroughly researching your competition is essential to understand the market landscape. Identify existing dog boarding facilities in your area and study their services, pricing, target market, and reputation. By understanding your competitors, you can identify opportunities to differentiate your business and provide unique services that meet the needs of pet owners.

Identifying Target Market

Identifying your target market is crucial for effective marketing and customer acquisition. Consider the demographics of pet owners in your area and their specific needs. According to Promodo , approximately 85% of pet owners in the United States own a dog. Analyze the local pet ownership statistics to better understand your potential customer base and tailor your services accordingly.

Developing Financial Plan

Developing a comprehensive financial plan is vital to ensure the financial health and sustainability of your dog boarding business. Determine the funding required for setting up the facility, purchasing equipment, and covering operational costs. Consider factors such as rent, utilities, staffing, marketing, insurance, and maintenance expenses. Create realistic revenue projections and identify potential sources of funding if needed.

Outlining Marketing Strategy

A well-defined marketing strategy is essential to attract customers and build brand awareness for your dog boarding business. Identify the most effective channels to reach your target audience, such as creating an online presence through a professional website and utilizing social media platforms. Consider partnering with local businesses, such as pet stores or veterinarians, to increase visibility and referrals. Implement strategies to highlight the unique aspects of your services and communicate the value you provide to pet owners.

By incorporating these elements into your dog boarding business plan, you will establish a solid foundation for success. Remember to continuously evaluate and adapt your plan as needed to stay competitive and meet the evolving needs of pet owners.

Setting Up Your Dog Boarding Facility

To establish a successful dog boarding business, it’s essential to set up a proper and comfortable facility for the dogs in your care. This section will guide you through the steps involved in designing the kennel layout, investing in necessary equipment, and considering insurance needs.

Designing Kennel Layout

When designing the layout of your dog boarding facility, it’s important to prioritize the comfort and safety of the dogs. Professional dog boarding facilities often utilize indoor kennels leading to outdoor dog runs, as it can be more cost-effective in the long run by reducing the need for multiple staff members to constantly walk the dogs ( ZenBusiness ).

Consider the space requirements for each dog and ensure that the kennels are appropriately sized. Dogs should have enough room to stand, lie down, and move comfortably. Additionally, provide quality, washable bedding to ensure the dogs have a comfortable resting area. The cost of bedding can range between $20 and $60 per kennel at wholesale prices ( ZenBusiness ).

Investing in Equipment

Investing in the right equipment is crucial for the smooth operation of your dog boarding facility. The primary equipment you’ll need includes kennels and cages. Professional-grade kennels can cost between $300 and $1,000 each, depending on their size and quality. For a startup with 20 kennels, costs can range from $6,000 to $20,000 ( ZenBusiness ). It’s important to consider the size of the dogs that will be staying in the kennels and ensure they are made of durable materials. The cost of kennels can range from $50 to $500 per unit, while cages can range from $25 to $200 each ( Fin Models Lab ).

Other equipment to consider includes food and water bowls, toys, cleaning supplies, grooming tools, and a secure storage area for personal belongings of the dogs. Make sure to choose equipment that is appropriate for the size and needs of the dogs you will be caring for.

Considering Insurance Needs

Insurance is an important aspect of running a dog boarding business to protect against potential liabilities. It’s crucial to obtain the right insurance coverage to safeguard your business. Dog boarding business insurance typically includes general liability insurance, property insurance, and animal bailee coverage to protect against injury or damage to dogs in your care ( dog boarding business insurance ). The cost of insurance will vary depending on factors such as the size of your facility, the number of dogs boarded, and the coverage limits you choose. It’s advisable to consult with an insurance professional to determine the most appropriate coverage for your specific business needs.

When setting up your dog boarding facility, it’s important to consider the layout, equipment, and insurance needs to ensure a safe and comfortable environment for the dogs in your care. By providing a well-designed facility with the necessary equipment and appropriate insurance coverage, you can establish a reputable and successful dog boarding business.

Ensuring Regulatory Compliance

When starting a dog boarding business, it is crucial to ensure regulatory compliance to operate legally and maintain the safety and well-being of the dogs in your care. This section will cover important aspects of regulatory compliance including licensing requirements, safety and health regulations, and insurance considerations.

Licensing Requirements

To operate a dog boarding business, licensing is typically required at both the state and local levels. Licensing requirements can vary by jurisdiction, so it’s important to research and understand the specific requirements in your area. Some states and localities may differentiate between dog daycares and dog kennels based on factors such as overnight housing and zoning regulations ( Gingr ).

Obtaining the necessary licenses and permits for a dog boarding business involves various costs, such as application fees, background checks, and inspections to meet safety and health requirements. The total cost can range from $500 to $5,000 USD, depending on the location and specific requirements ( Fin Models Lab ). Ensuring compliance with licensing requirements is essential for building a reputable and legal dog boarding business.

Safety and Health Regulations

Complying with safety and health regulations is paramount in providing a safe and comfortable environment for the dogs in your care. These regulations may include guidelines for the size and layout of the facility, ventilation, temperature control, sanitation, and waste management. It is important to adhere to these regulations to prevent the spread of diseases, maintain cleanliness, and ensure the well-being of the dogs.

To ensure compliance, consider consulting local animal control or regulatory agencies for specific guidelines and requirements. Implementing safety protocols, such as regular cleaning and disinfection routines, proper waste disposal, and adequate ventilation, will help meet these regulations and provide a healthy environment for the boarded dogs.

Insurance Considerations

Insurance is a critical aspect of operating a dog boarding business. It helps protect your business, staff, and the dogs in your care from unforeseen events and liability. Adequate insurance coverage can provide financial protection in case of accidents, injuries, or property damage.

Consider obtaining comprehensive liability insurance that covers general liability, professional liability, and animal liability. General liability insurance protects against third-party claims for bodily injury or property damage that may occur on your premises. Professional liability insurance covers claims related to negligence or professional errors. Animal liability insurance provides coverage for injuries caused by dogs under your care.

Insurance costs can vary based on factors such as location, coverage limits, and the number of dogs boarded. It is essential to consult with insurance providers specializing in dog boarding businesses to ensure you have appropriate coverage. For more information on insurance considerations for your dog boarding business, visit our article on dog boarding business insurance.

By understanding and adhering to licensing requirements, safety and health regulations, and obtaining appropriate insurance coverage, you can ensure regulatory compliance for your dog boarding business. This not only establishes your business as reputable and trustworthy but also ensures the safety and well-being of the dogs entrusted to your care.

Managing Operational Costs

To ensure the success of your dog boarding business, it is crucial to effectively manage operational costs. This includes calculating start-up costs, budgeting for daily operations, and considering staffing and management expenses.

Calculating Start-Up Costs

Before launching your dog boarding business, it is important to carefully calculate the start-up costs involved. These costs can vary depending on factors such as the size of your facility, location, and the number of dogs you plan to accommodate.

Start-up costs typically include expenses such as facility lease or purchase, construction or renovation costs, licensing fees, insurance, equipment, and initial marketing efforts. According to Fin Models Lab , the average start-up cost for a pet boarding facility is around $87,000. Interior build-out and construction costs can range from $15,000 to $45,000, depending on factors such as size, layout, and materials used.

It is important to conduct thorough research and create a comprehensive budget to ensure you have a realistic understanding of the costs involved in starting your dog boarding business. This will help you secure adequate funding and plan your financial resources efficiently.

Budgeting for Daily Operations

In addition to start-up costs, it is crucial to establish a budget for daily operations. This includes ongoing expenses such as rent or mortgage payments, utilities, maintenance, supplies, and marketing efforts.

Creating a detailed budget will allow you to track and manage your expenses effectively. Consider the costs associated with providing food, bedding, toys, cleaning supplies, and other necessary items for the dogs in your care. It is also advisable to set aside funds for unexpected expenses and emergencies.

Regularly reviewing and adjusting your budget will help you maintain financial stability and ensure that your dog boarding business remains profitable.

Staffing and Management Expenses

Staffing and management expenses are an essential component of your operational costs. Determine the number of employees you will need based on the size of your facility and the number of dogs you plan to accommodate simultaneously.

When calculating staffing expenses, consider salaries, benefits, and training costs. Additionally, don’t forget to account for management expenses such as administrative tasks, payroll, and professional services.

Finding the right balance between staffing needs and cost efficiency is crucial. Hiring qualified and experienced staff members will ensure the quality of care provided to the dogs, while managing staffing expenses responsibly will contribute to the financial health of your business.

By managing operational costs effectively, you can maintain a financially sustainable dog boarding business. Be diligent in calculating start-up costs, develop a comprehensive budget for daily operations, and carefully consider staffing and management expenses. This will lay a solid foundation for the success and profitability of your dog boarding business.

Marketing Your Dog Boarding Business

To successfully promote and grow your dog boarding business, it’s essential to implement effective marketing strategies. By creating an online presence, utilizing social media, and partnering with local businesses, you can increase your visibility and attract potential customers.

Creating Online Presence

In today’s digital age, building a strong online presence is crucial for any business. Start by creating a professional, user-friendly website for your dog boarding business. Your website should showcase your services, facilities, and unique selling points, along with high-quality images and engaging content. Make sure the website is mobile-friendly and optimized for search engines (SEO) to increase its online visibility. By providing valuable information and a seamless user experience, you can attract and convert more visitors into customers. For more information on how to start a dog boarding business, check out our article on how to start a dog boarding business .

Utilizing Social Media

Social media platforms like Facebook, Instagram, and Twitter are powerful marketing tools for dog boarding businesses. Create business accounts on these platforms to connect with your target audience. Share photos and videos of the dogs in your care, post testimonials from satisfied customers, and provide updates on events or promotions. Engaging with your audience through social media helps build trust, foster a sense of community, and promote your services. Encourage customers to share their experiences and tag your business, as this can expand your reach and attract new customers. For more tips on how to effectively market your dog daycare, refer to our article on how to start a dog boarding business.

Partnering with Local Businesses

Collaborating with local businesses can be mutually beneficial and increase the visibility of your dog boarding business within the community. Consider forming partnerships with pet stores, groomers, and veterinarians in your area. Offer promotional materials or exclusive discounts to their customers as a way to incentivize referrals. Hosting joint events or workshops related to dog care can also help build relationships with pet owners in the community. By partnering with local businesses, you can tap into their existing customer base and attract new clients to your dog boarding facility. For more information on the requirements and regulations for a dog boarding facility, visit our article on dog boarding facility requirements .

Remember, word-of-mouth marketing is powerful. Encourage satisfied customers to refer friends and family to your dog boarding business by offering incentives like discounts or free services. Positive recommendations from happy customers can generate buzz and attract new clients. Additionally, consider participating in local events such as pet expos or community gatherings. Hosting workshops or seminars on dog care topics can position your business as an expert in the field and help raise awareness of your dog boarding services.

By creating an online presence, utilizing social media, and partnering with local businesses, you can effectively market your dog boarding business. Implementing a well-rounded marketing strategy will help you attract new customers, build a strong brand reputation, and ultimately achieve success in the dog boarding industry.

Providing Quality Care for Boarded Dogs

When running a dog boarding business, providing quality care for the dogs in your facility is of utmost importance. Ensuring their comfort, safety, and overall well-being will not only keep the dogs happy but also contribute to the success of your business. Here are some key aspects to consider when providing care for boarded dogs.

Ensuring Comfort and Safety

Keeping the dogs comfortable and secure during their stay is essential. Continuous training of staff on safety protocols is crucial to prevent accidents or injuries. Additionally, the facility should meet the comfort needs of the dogs. Providing cozy bedding, toys, and treats can help reduce their anxiety levels while they are away from home. It’s important to create a warm and welcoming environment that makes the dogs feel safe and at ease.

Regular check-ins with the dogs are necessary to track their progress and observe any changes in behavior or health. By researching staff qualifications and monitoring the condition of the dogs, you can be confident that they are receiving the attention and care they require. It’s also important to have clear communication channels with the dog owners, ensuring that any special instructions or concerns are addressed.

Enrichment Activities

Enrichment activities play a crucial role in keeping the boarded dogs mentally stimulated and engaged. These activities help alleviate boredom and prevent destructive behavior. There are various enrichment techniques you can implement, such as using interactive toys like Kongs or frozen food treats, playing calming music, and providing visual stimulation through mobiles or window views. Scent enrichment can also be achieved by using aerosols or diffusers. By incorporating these activities into the daily routine of the dogs, you can provide them with a positive and enriching experience.

Monitoring Health and Well-Being

The health and well-being of the boarded dogs should be a top priority. Regular monitoring of their health is essential to identify any signs of illness or discomfort. Staff should be trained to recognize and report any changes in behavior, appetite, or bathroom habits. It’s important to have protocols in place for veterinary care, including regular check-ups and preventive measures. By partnering with trusted veterinarians and following their recommendations, you can ensure that the dogs receive the necessary medical attention and care during their stay.

Maintaining a clean and hygienic environment is vital for the health of both the dogs and staff. Deep cleaning should be conducted regularly, following specific protocols to prevent the spread of diseases. Different areas within the facility, such as adoption, impound, quarantine, and isolation areas, should have separate cleaning equipment to avoid cross-contamination ( Best Friends ).

By prioritizing the comfort, safety, and well-being of the dogs in your boarding facility, you can ensure that they have a positive experience during their stay. This will not only lead to satisfied customers but also contribute to the overall success and reputation of your dog boarding business. Remember, happy dogs mean happy owners!

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Pet Boarding Business Plan Template & Guidebook

How to write a pet boarding business plan in 7 steps:, 1. describe the purpose of your pet boarding business., 2. products & services offered by your pet boarding business., 3. build a creative marketing stratgey., target market, customer base , product or service description, competitive analysis, marketing channels, form an llc in your state, 4. write your operational plan., what equipment, supplies, or permits are needed to run a pet boarding business, 5. management & organization of your pet boarding business., 6. pet boarding business startup expenses & captial needed., 7. financial plan & projections, frequently asked questions about pet boarding business plans:, why do you need a business plan for a pet boarding business, who should you ask for help with your pet boarding business plan, can you write a pet boarding business plan yourself, related business plans, home inventory business plan template & guidebook, home inspection business plan template & guidebook, home decor business plan template & guidebook, health and wellness business plan template & guidebook, hauling business plan template & guidebook, hardware business plan template & guidebook, handyman business plan template & guidebook, hair extension business plan template & guidebook, handbag business plan template & guidebook.

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

• PetExec Content Library

Business Operations

How to Write a Dog Boarding Business Plan

Creating a dog boarding business plan is one of the first steps most dog kennel owners have to take before opening their doors. From defining the target market to outlining a competitive marketing strategy, writing a dog boarding business plan is your roadmap to success!

Business owners who take the time to plan are 152% more likely to launch their business. So a business plan might just be the tool you need to make that exciting first step in opening your very own dog kennels.

What is a dog boarding business plan?

Think of a business plan as your roadmap for the journey ahead when starting your dog boarding business . It lays out where you want to go and exactly how you’re going to get there, spelling out three main things:

• What your business is about and what services you’re going to provide
• What you plan to achieve
• The actions you’ll take to achieve those goals

While a business plan will set key goals for you and keep you on track, it’s also necessary for approaching outside investors. If you plan to have outside investors own equity in your business, a business plan will almost always need to be presented.

A detailed business plan usually includes:

• Setting clear goals and objectives, defining the short and long-term goals of the business. It can also include your goals to open multiple locations .
• All the goods and services you plan to offer. This will include any other services like dog walking or dog training you plan to provide in addition to the dog boarding service.
• Market research that includes industry trends and gaps in the market to see where your business fits. Potential challenges in the market such as low seasons can also be included.
• Business operations, including the day-to-day running of the business and the number of employees needed .
• Financial planning, including how you plan to fund the business and the expenses you’ll encounter.
• The way you’ll measure progress and KPIs .

Importance of a business plan.

For a dog boarding business, a business plan can be incredibly valuable. It allows you to think about and set goals for your business. This helps keep you on track and ensures you don’t lose sight of the bigger vision you have for your business. 

A dog boarding business plan also forces you to think through every single aspect of your pet boarding business, from the services you’ll provide to the pet owners you’re trying to target.

It allows you to really analyze your financial goals and research the overhead costs your business will incur. It will also detail how you’ll raise the capital to fund these expenses and whether outside investors or a bank loan is needed.

Today, the pet boarding and grooming services are a whopping $11 billion industry . A well-detailed pet business plan can help you define exactly how you will take a chunk of this market and stand out from your competitors.

Lastly, and perhaps most importantly, it allows you to communicate your vision for the business to others in a clear and targeted way. It gives everyone on your business journey a map so they know exactly where you’re headed. 

How to write a dog boarding business plan - 8 necessary items.

Writing a dog kennel business plan can seem like an immense task, but breaking it down into smaller sections can make the process a lot easier to accomplish and not feel so overwhelming.  

You can start by including the below 8 items in your business plan and then add in any other sections you think necessary later.  

1. Executive summary.

An executive summary is a concise overview of your business. It details the main key points to anyone taking a quick glance at your business plan. 

What do you include in an executive summary? 

An executive summary should contain:

• Name and location of your business 
• A brief mission statement 
• The founding date and current status 
• Products and services offered
• Target market 
• Unique selling points 
• Financial summary  
• Requirements and regulations 
• Plans for growth

Although this is the first section of a business plan for your dog boarding facility, it’s often written last as it’s a key summary of the rest of the plan. 

2. Business overview.

The business overview should provide a comprehensive look at the company. It will cover aspects like the location, the vision for the future, where you see the business in the market, and any key metrics you will use to measure the success of the business. 

3. Organization and management.

Your business plan should cover organization and management, including the founder of the company and any key personnel and roles already filled. It should also include what the future staffing structure will look like.

Additionally, you can include how you plan to organize your customers when they come through the door. Will you use a barcode system or a more basic system?

4. Market analysis.

Business plans should also include market analysis, demonstrating an in-depth understanding of the market and your target demographic. It should include if there is a gap in the market that you can fill and how much competition you will likely face. 

Additionally, your market analysis section should also include any zoning regulations you will need to follow and any licenses you may need before opening your doors. 

5. Marketing strategy.

Your marketing strategy should detail how you plan to price and promote your services. Will your pricing be competitive, or will you position your business as a luxury brand with a higher price point? 

It should also include how you plan to create a strong business image and what you will do to promote your brand. Marketing strategies such as content and SEO , email marketing, advertising, and social media marketing can be included in this section. 

This section is also a great place to record how you plan to receive positive reviews online to help boost potential customers' trust in you. If you plan to use a pet care software like PetExec to help with review acquisition, you can record that in this section too.

6. Financials.

You’ll also need to provide some details about your financials. This will include all the expenses incurred to run the business like a pet care business software , funding requirements, how you will use those funds, and the potential ROI for investors so they can see the benefit of your business. 

7. Financial projections.

Financial projections are also great to add to your business plan. You can break these down into quarterly periods so they’re easier to digest. The projected profit and loss, as well as a sales forecast, are useful to have in your plan. 

8. Risk analysis.

Lastly, the business plan should include a risk analysis. This includes the risks that you predict you will face in the market as well as how to mitigate them and any contingency strategies. 

Lots of dog boarding businesses experience seasonal fluctuations. Your business plan can include how you plan to cover costs during the low seasons and methods you’ll use to increase revenue such as selling retail products . 

Tips for writing a boarding and dog daycare plan.

When writing a dog kennel business plan, there are a few tips to keep in mind to make the plan easier to follow. 

Firstly, keep it concise and focused . Although it can be tempting to explain every thought you have as a passionate pet boarding business owner, it’s important to make sure you’re only covering the necessary information without going off on tangents. 

Secondly, make sure you consider readability in your business plan format . Use headings and bullet points to create a lot of white space and ensure it’s both easy to read and scannable. No one wants to be hit with a wall of text when trying to read a business plan!

Lastly, make sure you support every statement you make with data and research . Part of the goal of the business plan may be to convince investors why your pet care services are worth paying attention to. If everything you say is backed with evidence, it’s easier to convince them of your worth. On average, small businesses need $40,000 in the first year , so being prepared for outside investors is recommended. 

Business plan template.

Below is a detailed example of a business plan template, feel free to copy and paste this and customize it to fit your business needs.

• Executive Summary:
• Business Name
• Mission Statement
• Founding Date
• Products and Services
• Business Description:
• Legal Structure
• Founders/Owners
• Key Personnel
• Location(s)
• Boarding Services
• Market Analysis:
• Industry Overview
• Target Demographic
• Competitive Analysis
• Market Trends
• Regulations and Licenses
• Organization and Management:
• Organizational Structure
• Key Personnel and Roles
• Ownership Structure
• Customers Accepted
• Pet Care Business Software
• Boarding Services for Dog Owners
• Detailed Description
• Unique Selling Proposition (USP)
• Marketing Strategy:
• New Customer Acquisition
• Advertising and Promotion
• Pricing Strategy for Services
• Review Acquisition
• Operational Plan:
• Location and Facilities
• Service Process
• Suppliers and Inventory
• Staffing Requirements
• Health and Safety Protocols
• Financial Plan:
• Sales Forecast
• Expense Budget
• Bookkeeping Method
• Net Operating Profit and Loss Statement
• Financial Projections (3-5 years)
• Funding Requirements
• Use of Funds
• Risk Analysis:
• Identification of Risks
• Mitigation Strategies
• Contingency Plans

Final thoughts.

Creating a dog boarding business plan is what turns your exciting idea into a reality. A business plan not only solidifies the goal for you but explains it to others who have the potential to get involved in your business too. It sets out a roadmap you can all follow together for success.

To learn more about how PetExec can help with your dog boarding business, book a free demo today !

Commonly asked questions.

How to start a dog boarding business.

To start a dog boarding business, firstly make sure you conduct thorough market research to understand the demand and competition in your area for dog kennels. Secondly, you’ll need to secure an adequate location with enough space for the dogs you plan to host. Once you’ve taken these steps, you can start to create your business plan with all of the aspects mentioned above. 

How to choose a business management software? 

Identify your specific needs before looking into business management software , such as project management or accounting. When you know exactly what you need in software, look for user-friendly software and check customer reviews to gauge if they have superior customer service and customer satisfaction. Make sure to take advantage of free trials or demos to test the pet care business software out and make sure it’s right for you. 

How to conduct market research for a pet boarding business plan?

Start by researching local competitors who provide overnight care for dogs and understanding your target customers. You can then use surveys, interviews, and online research to craft your market research.

How often should you update a business plan? 

You should regularly revisit and update your business plan to reflect market changes, your business’s performance, and any adjustments to your business’s strategy which will happen naturally over time.

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How to Start a Dog Boarding Business (2024 Guide)

Image Credit: Jayme Burrows, Shutterstock

Last Updated on May 22, 2024 by Dogster Team

Owning and running a dog boarding business is the dream of many people. They are lucrative, fulfilling, and important. But starting one can be a long and complicated process. Businesses that work with live animals have a lot of liability and a lot of paperwork to navigate. Facilities have strict requirements to accommodate dogs. It can all feel very daunting. But you can start a dog boarding business as long as you break down the process into steps and take it one day at a time.

Here are 13 steps that you can follow to help navigate you towards opening your very own dog boarding business.

• The 13 Steps to Start a Dog Boarding Business
• 1. Do Market Research

The first thing someone should do before attempting to start any business is to conduct in depth market research. Market research can be conducted on your own, or you can hire a firm to do it for you. Market research will uncover things like the number of boarding businesses in the area, the typical cost of boarding, the overall demand for dog boarding, the best locations to set up a new boarding business, and more. If you do not know the market, you cannot tailor your business to fit it.

• 2. Decide What Type of Boarding Business You Want to Run

There are a variety of different types of dog boarding businesses, and you will need to choose what kind of business you want to create before you start. You will want to decide if you are doing long term boarding (one night or more) or daytime boarding. Do you want to run a doggy daycare or lodging for people going out of town? Do you want to have a membership or monthly fee, or do you want to primarily accept walk-ins? What kind of kennels do you want to supply? How many dogs do you want to try to take in at once? Do you want the dogs to have group play or individual walking sessions? All of these questions are important to narrow down exactly what kind of boarding you want to provide. Each one of these different types of boarding facilities requires different staff, different equipment, and different marketing down the line.

• 3. Create a Business Plan

After you have done your research and decided what type of boarding operation you want to start, it is time to create a business plan. A business plan is a document that lays out explicit goals for your business. It hammers down exactly what services you will be providing, what prices you want to charge, your budget, and your goals for the 1 st , 3 rd , and 5 th year of being in business as well as your overall strategy for meeting these goals. Business plans are a necessity for two reasons. First, it helps keep you focused and on track as you start getting into the day-to-day operations. Second, business plans are essential if you plan on trying to bring in investors to help fund your business.

• 4. Pick a Name

Time for a more fun step. Pick your business name. You can be as creative or boring as you want, but you want a name that will stand out and let passing people know exactly what your business does.

• 5. Incorporate

After you have a name, it is time to incorporate your business. There are numerous different ways to start a business officially, but this is an important step. You need to register your business with the state for tax and liability purposes. The most common type of business is a limited liability corporation (LLC) which protects your personal assets and gives you some tax incentives. However, you can also start a franchise or a sole proprietorship. A sole proprietorship is not recommended for a dog boarding business because there is a lot of liability involved, and a sole proprietorship does not protect your personal things.

• 6. Find and Meet All Legal and Regulatory Requirements for Your Area

Next up is the onerous task of locating and meeting all regulatory requirements for your dog boarding business. This step is going to vary heavily from state to state and county to county. States all have very different requirements for businesses dealing with animals. You need to check zoning requirements, building permits, necessary inspections, fees, insurance requirements, and more. There is often a lot of paperwork involved with starting any business that deals in live animals. You might want to hire or consult a local business lawyer for this step to ensure that you have covered all of your bases.

• 7. Find the Perfect Location

Choose the location for your business. After going through all of the legal hoopla, you should know exactly what kind of facility you need to have to meet local code and what areas are zoned for your particular type of business. Using this information, you can locate and secure your perfect property where the dogs will actually be staying and playing.

Make sure the building can meet all of your needs. Make sure the location fits in with your business plan and your market research.

• 8. Stock Up

Time to break out the checkbook. Once you have secured your location, whether that is a lease or a purchase, it is time to start stocking it with everything you need to care for dogs. You will need kennels, play space, toys, medical supplies, a reception area, a quarantine area, food, water, bowls, grooming supplies, and more. After the physical property, this is the most capital-heavy part of the process. You are going to need a lot of cash to get a new business fully stocked.

• 9. Hire Your Staff

Another critical part of opening a business is hiring staff. You cannot be the only employee of your boarding business, so you are going to have to hire. Some boarding facilities have very few staff members, but someone needs to run the place at all times. When you hire, make sure you are following all of the local rules regarding hiring. Make sure you have a payroll plan and software in place to ensure that everyone gets paid on time and that your taxes are covered. You don’t need to go overboard on staff at the start. Hire only what you need to get by, and you can always add people later if the business is doing well.

• 10. Get Business Insurance

Since your business is going to be dealing with dogs, you want to have robust business insurance. You will need liability protections on multiple fronts. You need to protect yourself in case of injury or damage to any dogs on your watch. You need to protect your employees and yourself against dog bites or attacks. You should also protect your expensive equipment against damage, theft, or accidental loss. Insurance is always important for businesses, but it is doubly important for businesses dealing with live animals.

• 11. Market Your Business

It is getting closer to opening time. Before you open, you want to invest some time and energy into marketing your business. Consider running local ads. Put up flyers around your local pet stores and veterinary offices. It might be a good idea to strike up a relationship with nearby vets in general. Make sure people know your business exists, what it does, and when it is opening. You could create the world’s greatest dog boarding facility, but if no one knows it exists, people won’t come.

• 12. Set Standard Operating Procedures and Safety Plans

The last thing you want to do before opening your business is to set a standard operating procedure (SOP) and safety plan and go over them with your staff. There should be a rule in place for everything. Everyone should know what to do if a dog gets sick , if a dog bites someone, or if an owner doesn’t show up at their allotted time for pick up. Everyone should know what to do in the case of a fire, if an employee doesn’t show up for their shift, or if a dog gets lost. Each one of these situations needs an official response in an SOP document so that there is no panic or confusion if something goes wrong. A business can quickly melt if a problem arises and the staff panics. It can easily ruin the fragile reputation of a new business if you are not careful.

Finally, it is time to open. Whether you want to do a soft opening where you slowly start taking reservations or if you want to spend big on a grand opening blowout, it is time for you to open your doors. If you have carefully prepared and followed all of the previous steps, the opening should be an exciting time. After your opening, it is time to follow that business plan and get to work.

Starting a business is a daunting task, but it is one that can be done. It is easy to start a business if you do your research and break up the long list of tasks into manageable bites. Dog boarding businesses require some additional considerations and a lot of paperwork, but they can be extremely lucrative when they get off the ground. These steps will help guide you through the process of starting your very own dog boarding business.

Featured Image Credit: Jayme Burrows, Shutterstock

About the Author

Grant Piper

Grant is a freelance writer with a lot of experience writing about a diverse range of topics. Grant and his wife are currently living in Florida , where he spends his days writing, raising his son, and caring for eight animals (two horses, two donkeys, two goats, and two dogs).

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Home » Sample Business Plans » Pet

How to Write a Dog Boarding Business Plan [Sample Template]

Are you about starting a dog boarding company? If YES, here is a complete sample dog boarding business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a dog boarding business. We also took it further by analyzing and drafting a sample dog boarding service marketing plan template backed up by actionable guerrilla marketing ideas for dog boarding businesses. So let’s proceed to the business planning section.

Why Start a Dog Boarding Business?

If you are interested in starting a business of your own and you have what it takes to take proper care of dogs and other pets, then you should look towards starting a dog care business. It is a business that is rapidly gaining momentum in the united states and Canada and you can join the party.

Dog boarding business is a business that involves taking care of clients dogs when they are away; it involves grooming the dogs and at the same time keeping them out of trouble because the owners are not around.

So if you have made up your mind to start a dog boarding business, then you should ensure that you carry out thorough feasibility studies and also market survey. This will enable you properly locate the business in an ideal location and then hit the ground running. Below is a sample dog boarding business plan template that can help you to successfully write your own with little or no hassle.

A Sample Dog Boarding Business Plan Template

1. industry overview.

Dog boarding business is a business that is a sub set of the Pet Grooming and Boarding industry. In the United States, this industry has proven over the years to be one of the very few established industries to publish consistently strong gains over the past decade, virtually doubling in size and growing even in the midst of recession as consumers purchase a wider array of luxury services for their pets.

The growing pet grooming and boarding industry has benefited greatly from the ever changing consumer attitudes, which increased demand for a variety of new luxury pet services such as dog boarding. Going forward, this trend is expected to gain further momentum as pet / dog ownership rises and owners use their increasing disposable income on services such as dog boarding services for their dogs whenever they are away from town.

According to the American Pet Product Association (APPA), even though Americans loved pets, those who owned dogs were at 18.9 percent, third on the pet scale. It gave results that the annual growth for this industry is at 3.1 percent from 2009 to 2014, bringing in combined revenue – with other dog services – of $907million as at 2014.

As also as at 2014, there were 22,787 people employed by dog related businesses or as independent contractors, and there were 18,144 dog service businesses in the United States of America. Dog boarding services have increased in from 2009 to 2014, and will still increase till 2019 despite the poor economic outlook. This is due to the fact that customers have more disposable income to spend on their dogs, and that dogs are considered part of the family.

According to a report, Fetch Pet Care franchises all over barely made above 1.0 percent of the total industry revenue. This is due to the fact that dog boarding services is tailor made for immediate localities and neighborhoods, and will have clients seeking to use the services of those who lived around as they believed that these ones were likely to provide a personalized care to their dogs when they have to travel out of town or too busy to take care of their dog for the period in time.

The dog boarding services business cum the Pet Grooming and Boarding industry is indeed a thriving business in the United States of America and Canada. Statistics has it that The Pet grooming and boarding industry in the United States of America, is worth $7bn, with an estimated growth rate of 6.6 percent.

There are about 106,319 registered and licensed Pet Grooming and Boarding businesses in the United States and they are responsible for employing about 195,070 people. No company can boast of dominating the market; every player in the industry can comfortably compete for the available market in the industry.

Over and above, this is still an industry that is still at its infancy stage, and is projected as a growing industry with more people thinking of investing in dog cum pet boarding business; especially as existing dog boarding centers are minute as compared against the population. Due to the growth of the population of baby boomers, young children, young couples, and the elderly; one can say that this industry will be on a continuous growth especially as people view a dog as a man’s best friend.

2. Executive Summary

Bruno Pearson Dog Boarding Services®, LLC is a standard and licensed dog boarding care center and one stop pet company that will be located in the heart of Jefferson City – Missouri in a neatly renovated and highly secured and ideal housing facility for pets; an organization that will carry out all round services as it relates to dogs and other pets. We will provide pet care services, such as animal shelters, obedience training services, guard dog training services, pet boarding and animal grooming services

Bruno Pearson Dog Boarding Services®, LLC is a business that believe in helping pets / dog owners take care of their pets when they are out of town and in  giving dogs and other pets the right treatment they need to enable them perform their roles as defined by the owner.

We will ensure that any dog or pet under our custody are well taken care of and in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to venture into dog boarding business. We are certain that our values will help us drive the business to enviable heights and also help us attract the numbers of clients that are needed per time to grow our business.

At Bruno Pearson Dog Boarding Services®, LLC, our clients’ overall best interest would always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hire professional dog (pet) handlers / trainers and vet doctors et al that are well experienced and passionate in taking care and imparting knowledge and skills to dogs at various learning ladder.

Bruno Pearson Dog Boarding Services®, LLC will at all times demonstrate her commitment to sustainability, both individually and as a doggie day care services business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our clients’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our overall business goal is to position our dog boarding services business to become the leading dog boarding services brand in the pet industry in the whole of Jefferson City – Missouri, United States of America, and also to be amongst the top 5 dog boarding companies in the United States of America within the first 5 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our market research and feasibility studies and we are enthusiastic and confident that Jefferson City is the right place to launch our dog boarding company and pet related business.

Bruno Pearson Dog Boarding Services®, LLC is owned and managed by Bruno Pearson and his immediate family members. Bruno Pearson is a renowned and licensed dog handler / trainer. He has well over 10 years of experience as a dog handler/ trainer working for some of the leading pet services companies in the United States of America.

3. Our Products and Services

Away from dog boarding services, Bruno Pearson Dog Boarding Services®, LLC is going to offer varieties of pet related services (dog walking and dog training services inclusive) within the scope of the pet industry in the United States of America.

Our intention of starting our dog boarding services and pet related business is to provide a safe facility for owners of dogs / pets to keep their pets whenever they are not in town and also to help in developing our client’s dogs and pets in any skills and knowledge of their choice as it relates to specific useful competencies they want their dogs or pet to possess.

We want to help our clients develop their pets and dogs capability, capacity, productivity and performance and of course to also make profits from The Pet Grooming and Boarding industry and we will do all that is permitted by the law in the US to achieve our aim and business goal. Our products and service offerings are listed below;

• Boarding dogs and other pets
• Pet grooming
• Operating pet shelters
• Operating dog pounds
• Guard dog training
• Obedience training
• Pet sitting
• Pet training
• General merchandize of pet related products (pet foods, shampoos, dog tie, dog chains, and pet clothes et al)

4. Our Mission and Vision Statement

• Our vision is to build a highly successful, competitive and effective dog boarding business that will become the number one choice for both individuals and corporate organizations in Jefferson City – Missouri.
• Our mission is to position Bruno Pearson Dog Boarding Services®, LLC to become one of the leading dog boarding cum pet services brand in the industry in the whole of Jefferson City – Missouri, and also to be amongst the top 5 dog boarding cum pet services brand in the United States of America within the first 5 years of starting the business.

Our Business Structure

It is a known fact that the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Bruno Pearson Dog Boarding Services®, LLC will build a solid business structure that can support the growth we envisage for our dog boarding services and pet related business. We will ensure that we hire competent hands to help us build the business of our dream.

The fact that we want to become one of the leading dog boarding services business brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Principal Partner / Chief Executive Officer
• Human Resources and Admin Manager
• Dog Handlers / Pet Trainers for Various Skill Sets
• Accountant / Bursar
• Marketing and Sale Executive

Client Service Executive

5. Job Roles and Responsibilities

Principal Partner / Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Vet Doctor:

• Responsible for handling the overall operations in the vet clinics
• Handles the treatment of pets
• Gives medical advises and recommendations as it relates to the health and welfare of pets

Human Resources and Admin Manager 

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for dog walkers and pet trainers
• Regularly hold meetings with key stakeholders (clients and member of the organizations’ board) to review the effectiveness of the organizations’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversee the smooth running of the daily activities of the organization.

Dog Handlers / Pet Trainers

• Handles general dog and pet walking / grooming services
• Operates pet shelters
• Boarding pets
• Effectively training dogs and pets in specific skills (hunting skills, security skills, running errands and circus skills et al)
• Evaluates and document the progress of dogs / pets under his or her care
• Receives complaints from clients and channel it to the appropriate quarters
• Handles any other duty as assigned by the HR and Admin Manager.

Marketing and Sales Executive

• Handles general merchandize of pet related products (pet foods, shampoos, dog tie, dog chains, and pet clothes et al)
• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents Bruno Pearson Dog Boarding Services®, LLC in strategic meetings
• Helps to increase sales and growth for Bruno Pearson Dog Boarding Services®, LLC.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Bruno Pearson Dog Boarding Services®, LLC
• Serves as internal auditor for Bruno Pearson Dog Boarding Services®, LLC.
• Welcomes / receive clients and their pets by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Receives parcels / documents for Bruno Pearson Dog Boarding Services®, LLC
• Distributes mails in the organization
• Handles any other duties as assigned by the Human Resources and Admin Manager.

6. SWOT Analysis

Bruno Pearson Dog Boarding Services®, LLC engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured dog boarding services and pet related business that can favorably compete in the highly competitive Pet Grooming and Boarding industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Bruno Pearson Dog Boarding Services®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Bruno Pearson Dog Boarding Services®, LLC;

Our core strength lies in the power of our team; our workforce. We have a team that are considered experts in the Pet Grooming and Boarding industry, a team with excellent qualifications and experience in dog boarding and pet related services including veterinary medicine.

Aside from the synergy that exist in our carefully selected workforce, Bruno Pearson Dog Boarding Services®, LLC is well positioned in a community with the right demography; loads of people who own pets. With that we know we will attract loads of clients from the first day we open our doors for business.

As a new dog boarding and pet related services company in Jefferson City – Missouri, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated Pet Grooming and Boarding industry; that is perhaps our major weakness. Other perceived weakness is that, we may not have the required capital to pump into publicity and advertisement as we would love to do.

• Opportunities:

Beyond every reasonable doubt, the opportunities available in the Pet Grooming and Boarding industry is massive considering the number of individuals and corporate organizations who own dogs and other pets who would want to drop them off in dog boarding facility or want them to acquire new skill sets and to perform excellently well in their jobs or who would want to bring their pets for treatment or to purchase pet supplies. As a standard dog boarding services and pet related business, we are ready to take advantage of any opportunity that comes our way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a dog boarding company and pet related business operating in the United States of America are unfavorable government policies that might affect business such as ours, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

Over the years, the Pet Grooming and Boarding industry is one of the very few established industries to publish consistently strong gains over the past decade, virtually doubling in size and growing even in the midst of recession as consumers purchase a wider array of luxury services for their pets.

The growing industry has benefited from changing consumer attitudes, which increased demand for a variety of new luxury pet services such as dog boarding services. Going forward, this trend is expected to gain further momentum as pet ownership rises and owners use their increasing disposable income on services such as dog boarding for their dogs.

One thing is certain, the trend in the Pet Grooming and Boarding industry is such that if you want to be ahead of your competitors, you should be able to be highly creative, simplify your processes and you should be able to have loads of testimonies from your clients. The truth is that, if your clients noticed tremendous changes in their pets as a result of your input, then they will be compelled to help promote your organization.

Lastly, in the bid to maximizing profits and staying afloat in this industry, a good number of dog boarding companies ensure that they add other related services. It is easier to find dog boarding companies also offering services such as    pet grooming, operating pet shelters, operating dog pounds, guard dog training, obedience training, pet sitting, pet training and general merchandize of pet related products (pet foods, shampoos, dog tie, dog chains, and pet clothes et al).

8. Our Target Market

Before starting our dog boarding services and pet related business, we are certain that there is a wide range of both corporate and individual clients who would definitely need our services. We will ensure that we develop strategic pacts with communities and corporate organizations especially dog owners who are always out of town. This will give us several options to generate revenue for our company.

In view of that, we have created strategies that will enable us reach out to various corporate organizations (security agencies) and individual (pet owners) who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that our dog boarding Services Company is well accepted in the market place. Below is a list of the people and organizations that we have specifically market our products and services to;

• Corporate organizations (especially security agencies)
• Business people who own dogs
• Busy corporate executives who own dogs
• Households who own pets
• Dog breeders
• The Government (Public Sector)

Our competitive advantage

Even though, this is basically a new area of business that doesn’t have stiff major competitors, there are still competitors all the same. The competition available is most likely those within the same locality, and anyone looking to stay above competition would have to consider improving and customizing the services offered to dog owners.

Even so, local dog boarding facilities that are serious with the business can comfortably compete with franchises that are located in the same neighborhood. We are quite aware that to be highly competitive in the Pet Grooming and Boarding industry means that you should be able to deliver consistent quality service and you should be able to meet the expectations of your clients at all times.

Bruno Pearson Dog Boarding Services®, LLC might be new Jefferson City – Missouri, our competitive advantage lies in the power of our team; our workforce. We have a team that are considered experts in the Pet Grooming and Boarding industry, a team with excellent qualifications and experience in dog walking and pet related services including veterinary medicine.

Lastly, our employees ( dog handlers / pet trainers, and vet doctors ) will be well taken care of, and their welfare package will be among the best within our category ( startups dog boarding centers and pet related businesses in the United States ) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Bruno Pearson Dog Boarding Services®, LLC is established with the aim of maximizing profits in the Pet Grooming and Boarding industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis. We will generate income by offering the following products and services;

10. Sales Forecast

One thing is certain, there would always be corporate organization and individual / household pet owners who would need people to take proper care of their dogs or that extra coaching or grooming for their dogs and other pets. This is the major reason why the services of dog boarding services will always be needed.

We are well positioned to take on the available market in Jefferson City – Missouri and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our clientele base.

We have been able to critically examine the Pet Grooming and Boarding industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Jefferson City – Missouri.

Below is the sales projection for Bruno Pearson Dog Boarding Services®, LLC, it is based on the location of our dog boarding facility and of course the wide range of pet related services and products that we will be offering;

• First Fiscal Year-: $200,000
• Second Fiscal Year-: $350,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiffer competitions amongst dog boarding services and pet related businesses in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Bruno Pearson Dog Boarding Services®, LLC.

We will also ensure that our clients’ pets are well taken care of and they become experts with the skills they acquire; we want to build a standard and first – class doggie day care center and pet related business that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow Bruno Pearson Dog Boarding Services®, LLC to become one of the top 5 dog boarding facilities in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Jefferson City – Missouri but also in other cities in the United States of America.

Bruno Pearson Dog Boarding Services®, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our dog boarding and pet related business by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in pet industry in Jefferson City – Missouri
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our dog boarding services and pet related business
• Post information about our dog boarding services and pet related business on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about our business
• Attend relevant pet related expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients.

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and private clients in the whole of Jefferson City – Missouri which is why we have made provisions for effective publicity and advertisement of our dog boarding services and pet related business.

Below are the platforms we intend to leverage on to promote and advertise Bruno Pearson Dog Boarding Services®, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Jefferson City – Missouri
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and households by calling them up and informing them of Bruno Pearson Dog Boarding Services®, LLC and the services we offer
• List our dog boarding services and pet related business on local directories / yellow pages
• Advertise our dog boarding services and pet related business in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our dog handlers / pet trainers, vet doctors and staff members wear our branded shirts and all our vehicles are well branded with our organizations’ logo et al.

12. Our Pricing Strategy

Generally for dog boarding services and dog walking services business both per hour billing and flat fees on a weekly or monthly basis applies. As a result of this, Bruno Pearson Dog Boarding Services®, LLC will charge our clients flat fees except for few occasions where there will be need for us to charge special clients on hourly basis.

At Bruno Pearson Dog Boarding Services®, LLC we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to all our loyal clients at regular intervals.

We are aware that there are some clients that would need special assistance for their pets, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

• Payment Options

The payment policy adopted by Bruno Pearson Dog Boarding Services®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Bruno Pearson Dog Boarding Services®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

In setting up a dog boarding services and pet related business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a higher amount of capital as you would need to ensure that your employees are well taken care of, and that your office environment is conducive enough for clients and their pets.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a dog boarding services and pet related business; it might differ in other countries due to the value of their money.

However, this is what it would cost us to launch Bruno Pearson Dog Boarding Services®, LLC in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a facility or apartment for at least 6 months (Re – Construction of the facility inclusive) will cost – $35,000.
• Equipping the dog boarding facility (dryers, tables, tubs, floor grills and trays, faucets and often ramps for pets. Additionally, pet-boarding operators must purchase bowls, bedding and cleaning materials, computers, printers, dog tie, dog chains, start – up inventories, furniture, telephones, filing cabinets, and electronics et al) will cost – $50,000
• The cost for Start-up inventory (stocking with a wide range of pet foods, shampoos, dog tie, dog chains, and pet clothes et al)  – $5,000
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $200,000 to start a small scale but standard limousine rental services business in the United States of America.

Generating Funds / Startup Capital for Bruno Pearson Dog Boarding Services®, LLC

Bruno Pearson Dog Boarding Services®, LLC is a family business that will be owned and managed by Bruno Pearson and his immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $50,000 (Personal savings $35,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Bruno Pearson Dog Boarding Services®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our dog boarding services and pet related business a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Bruno Pearson Dog Boarding Services®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Secure a standard facility for the dog boarding services plus reconstruction of the facility: Completed.
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the school: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business in Smethport – Pennsylvania: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress.

More on Pet

Dog Daycare Business Plan: The 2022 Getting Started Guide

BUSINESS  |   3/13/20 2:30 AM  |  by Gingr

So, you’ve decided to start a doggy daycare. Maybe you’re a huge “dog person,” or maybe you’ve noticed a need in your community and are ready to fill that space with what will hopefully be a profitable venture.

Regardless of what’s landed you here, there are quite a few steps between choosing to open a dog daycare business and actually welcoming your first furry guest. This guide will provide an overview of everything you need to get started with your dog daycare business plan. After reading it, you’ll hopefully have a good foundation to begin brainstorming for your new venture.

While this guide dives into the basics, there’s still a decent amount of information to dive into. Feel free to navigate to a specific section of this guide if you know what you’re looking for. If not, continue reading to get started.

How to Start a Doggy Daycare: FAQs

How do you start a dog daycare business.

Before you begin accepting reservations and purchasing every dog toy you can get your hands on, there are a ton of business considerations to work through for your dog daycare.

Creating a dog business plan is the first place to start. In your business plan, you’ll define:

• An objective and mission for your business.
• Your cohesive brand and marketing strategy.
• Your competition and how you’ll stand out from the crowd.
• The facilities you’re going to utilize.
• How you’ll remain profitable, addressing costs and revenue.

You’ll need to decide where your business will be located, who you’ll be working with, which services you’ll offer, and which tools and software you need to offer those services. You’ll need to decide all of this— as well as how you’ll fund the venture overall— before actually putting any of these plans into action.

Do I need a license to start my dog daycare?

You will likely need specific licensing to start your dog daycare facility.

For starters, you’ll need to obtain the proper business licenses required of any start-up. While some businesses will need federal licenses (ex: restaurants selling alcohol), your doggy daycare licenses will probably be handled on the state and local levels.

Each state and locality handles this licensing differently, from which types of licenses are required to the requirements needed to fulfill such licenses. For example, some states require different permits and licenses for dog daycares versus dog kennels , with the key difference being dog kennels also house animals overnight. Other states might l have stricter zoning and size requirements for businesses looking after animals.

Because of that, your best bet is to contact your state and local licensing bodies for definite answers. While it might be frustrating digging into your region’s laws, remember these requirements are aimed at keeping the animals in your care as safe and healthy as possible.

How much can you earn owning a dog daycare?

When it comes to the earning potential of a dog daycare, the answer will vary depending on your specific circumstances.

There are a ton of factors that go into how much you can earn owning a dog daycare, including:

• The services you provide (daily dog care, grooming services, overnight care, etc.).
• How you price services.
• How money-savvy you are once operational.
• The need for such a business in your community.

Every aspect is unique to your personal situation, including your initial investment, the pricing of licenses and permits in your area, and even the cost of daily operations.

As you continue reading, you’re going to explore various profit equations. Use those equations to predict the daily, weekly, monthly, and yearly profitability of your dog daycare under certain estimated circumstances.

Profitability of a Dog Daycare Business: Key Considerations

While we’d love to say your dog daycare business can sustain itself on a love for dogs alone , that’s just not the case. To open your dream business and keep it open, you have to stay profitable throughout the process.

As you’ll see, this requires your revenue to outweigh your costs. This means the payments you’re receiving from customers have to (collectively) be more than the cost of providing those services. The costs include rent, staff wages, utilities, and dog-care specifics such as pet-care management software, animal-friendly cleaning products, dog treats and food, and any other costs of operation.

There are a ton of variables to juggle to ensure your dog daycare is profitable. Use the following equations and considerations to help make sense of it all.

The Profit Equation

No surprise here— but keeping the doors open to your doggy daycare requires keeping the business profitable overall. This requires ensuring your incoming revenue is higher than your outgoing costs, which is where the profit equation comes into play.

First, let’s look at a few key terms in this equation:

• Revenue: This refers to the price you’re charging for services multiplied by the number of services you deliver by that price. So, for example, if you charge $25 per day for daycare services, and care for 50 dogs on a given day, your revenue is $1,250 for that day.
• Variable Costs: This refers to the business operation costs that change day-to-day, varying with how busy you are at any given moment. This includes hourly staff wages, providing food to animals (if you do so for free), or cleaning services linked to the number of animals in your care at any moment.
• Fixed Costs: This refers to your operational costs that have little variation. For example, monthly rent and insurance payments are a fixed cost.
• X: The “X” refers to the unknown variable that affects how your revenue or variable costs are changed (multiplied) for the number of dogs in your care. So, how much revenue you’re making with X number of dogs and how high your variable costs are with X number of dogs.

Essentially, to successfully operate a doggy daycare, your profit has to be positive. This is a large overview calculation, and now we’ll break it down into more specific considerations.

Gross Profit

Gross profit refers to the profit your dog daycare business makes after you deduct the costs associated with providing your services. Specifically, this looks at the money you make with one particular transaction compared to the cost of providing that service.

Let’s define a few key terms:

• Revenue: In this equation, revenue refers to the profit brought in per dog cared for. For example, $25 for one dog, one day.
• Cost of Goods/Services Sold: This variable refers to the cost of providing dog daycare services for one dog. This includes hourly wages represented in that dog’s stay, the cost of receiving and processing payments, and any other costs related to managing one sale of your services.

This equation adds specificity to the original profit equation by telling you the profit your daycare makes from each and every dog in your care. Essentially, the equation gives you a variable profit multiplier— a number to multiply by the number of dogs in your care at any given time to calculate that day’s profit.

Net Operating Profit

Net operating profit expands upon the gross profit equation, adding fixed costs to your considerations. Rather than looking at one transaction (ex: one dog cared for on one day of operations), this equation looks at your total revenue and operating costs over a time period.

The goal of this equation is to see how much of your revenue will translate to profit. Because it is an equation looking at finances over time, it’s essential that you keep time units consistent across the board.

• Net Profit: This number is a representation of your gross profit (refer to the previous section) over time. Essentially, the net profit equation looks like this: Net Profit = (Gross Profit Per Dog x Number of Dogs) x Number of Days in Time Period
• Total Fixed Expenses: This represents your fixed costs across a time period. For example, $10,000 per month.

This is similar to the general profit equation from the first section. The key difference is that net operating profit combines the Revenue and Variable Costs sections into one overall Net Profit variable.

Pricing as Branding

While it’s essential that each of these equations results in a positive profit for your dog daycare to stay afloat, there are other important considerations to make when setting your business’s prices.

How you choose to price your services sends a strong message to your customers, and setting these limits too low (or high!) can give a negative first impression.

This pricing tells potential customers where your business lies in the market of doggy daycare services. If your pricing is too low, customers may fear you’re providing sub-par services to provide discount pricing. On the other hand, if your pricing is particularly high, you’ll have to make a strong case for the investment. If your pricing is too complicated , you’re likely to deter customers as well.

Many dog daycare businesses have found success in providing higher-quality service (for example, a lower dog-to-staff ratio) paired with a slightly higher price point. In that case, it’s essential that you support your pricing with a strong branding strategy, great first impressions, and a positive customer experience reputation.

If all of these equations and considerations seem a bit overwhelming, don’t fret— Gingr has put a lot of thought into dog daycare profitability. Check out our Doggy Daycare Profitability Model Spreadsheet to begin your profit analysis.

Elements of a Winning Dog Daycare Business Plan

A serious love for animals and a knowledge of profit equations aren’t enough to build and grow your future dog daycare business— there are a few other elements that are necessary for any successful dog kennel business plan.

With that, let’s explore the essential elements of a successful dog daycare business plan:

Define Your Brand

Dogs are often cherished as family members themselves, so for their human counterparts to feel comfortable leaving them in your care is a huge decision. Branding your dog daycare or kennel effectively is how you show these owners that you’re the right fit for their four-legged friend.

There are two steps to this— defining your brand and communicating that brand.

When defining your brand, consider what makes your dog daycare stand out from the others in your community. What makes you and your staff so passionate about caring for pets? What makes your approach to pet-care superior to others in your field?

For example, maybe your daycare specializes in providing care to senior dogs, centering your branding around a laid-back, relaxed atmosphere. Or, maybe your key selling point is the expertise of your staff, who have advanced experience in puppy etiquette and training. Find your key selling point and brand accordingly.

From there, it’s essential that this brand is consistent across all communications you have with potential and current customers. Your facility itself, your website, your social network profiles, and any advertisements and direct communications you send out should convey this consistent branding.  

Know Your Competition

This is where you get into the nitty-gritty of what makes your doggy daycare better than others in your community. We know that competition is increasing in the dog daycare realm, both in more traditional daycare settings and newer home pet-care camera technology.

Research other local facilities and popular options to ensure you’re offering features that make you stand out from the crowd. Some ways to truly make your mark as the premier dog daycare facility in your community are:

• Set competitive pricing compared to others in your area providing similar services. Don’t make the mistake of setting your pricing significantly higher or lower than your competition, as you’ll stand out for all of the wrong reasons.
• Offer a peek into your operations. Streaming video from inside your facility (ex: in a dog play yard) and sending home a doggy report card reassure owners that your daycare is a safe, fun space for their pets.
• Leverage convenient, customer-oriented software tools. Manage your operations using software made for dog daycare businesses, with convenient online booking and payment, one-click check-in, and easily managed recurring services.

If branding is the key to making customers feel emotionally comfortable sending their dogs to your daycare, standing out from your competition is the key to making them logically comfortable.

Choose the Right Facilities

To successfully open a dog daycare or kennel, you also have to invest in superb facilities. Choosing your space is often a balance of two desires:

• Having enough space (and maybe even built-out facilities) to provide the best care possible to your customers.
• Being within your budget to not diminish the profitability of your business overall.

Because choosing a facility is an investment, you’ll want to really do your research before settling into one location.

Remember that each state and locality will have different statutes and zoning laws playing into your facilities as well. From where in the community you’re allowed to set up shop, to how large your facilities need to be— there’s a decent chance your state and local government have an opinion on what’s acceptable as well. 

Leverage Effective Software

You’ll soon realize that analog methods of managing your business will be ineffective as it expands and grows. Your best bet is to invest in the right dog daycare software from the start , allowing it to scale with the business as it grows.

However, if you’re new to the dog daycare business (or simply looking to improve operations), you may not be familiar with this type of software. Start by evaluating what your customers and staffers are looking for in a software solution. Popular features to look for in a pet-care software solution are:

• Client and pet management features. This includes unlimited client profiles with photos, paperless waivers and other signed agreements, hidden internal staff notes for specific clients, and easy access to vaccination records, to name a few.
• Online booking and customer portal. This should be mobile-friendly, allow for digital signing of waivers and uploading of vet records, have the ability to collect deposits online, and even let customers view photos and videos of their pets. Plus, you should be able to customize the services, features, and forms available through online booking.
• Reservation management features. Look for easy customization of reservation types and viewing of availability, both for your staff and customers. Further, look for simple check-in/check-out procedures that still ensure you have all of the information needed to provide a safe stay.
• Communications features. Your customers will appreciate automatic communications for reservation confirmations and reminders, vaccination reminders, and report cards. Your staff will appreciate it when they don’t have to waste time manually sending these communications.
• Retail features. The ability to use your software as a point-of-sale system and offer add-on services and retail products will increase the profitability of your business.
• Marketing features. Top software can send SMS and email marketing communications quickly and easily. Further, you should be able to easily filter your customers and customize communications to them accordingly.
• Staff management features. Features to manage your staff, such as personalized to-do lists, commission tracking, a time-clock with associated reports, and even specialist scheduling (groomer, trainer) will drastically improve your internal processes.

Choosing the right software from the start will set your business up for success going forward. You’ll cut down on staff costs, lessen the risk of error, and stand out from the crowd with customer-facing features.

At Gingr, we’ve been working to create the best pet-care software platform possible for business owners like yourself. Contact us today for more information on our solutions.

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Designing a balanced diet for dogs in daycare, disaster preparedness for pet businesses, hiring for success: finding the right fit for your pet-care team, optimize your pet-care business, find out how gingr helps you streamline and grow your business..

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Dog Kennel Business Plan

Start your own dog kennel business plan

The Creature Nannie

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The Creature Nannie is a doggie foster family arrangement in Sara Sloth’s home. When customers leave their dog at the Sloth’s home it is surrounded by people all day, has its own bed, is taken for walks twice a day, and has a one acre fenced-in backyard to explore. The Creature Nannie is a superior alternative to a kennel because the dogs get attention all day, have plush facilities, and have ample opportunities to exercise. The guest dogs can even sleep in the children’s rooms (in the bed under the sheets if they choose). Basically, the dogs become a temporary member of the household. The Creature Nannie is able to offer this specialized attention because they are equiped to handle only four dogs at a time.

The Creature Nannie will compete directly with kennels but offer a superior service. Once word gets out about The Creature Nannie, the schedule is forecasted to be near capacity within the first eight months. The Creature Nannie will reach profitability very quickly and will generate revenues of $18,000 by year three.

1.1 Objectives

The objectives for the first three years of operation include:

• To create a service-based company whose goal is to exceed customer’s expectations.
• To increase the number of clients by 20% per year through superior performance and word-of-mouth referrals.
• To develop a sustainable home business surviving off its own cash flow. 

1.2 Mission

The Creature Nannie’s mission is to provide the customer with the finest foster care service for their canine companion.  We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

1.3 Keys to Success

The Creature Nannie’s key to success is building a loyal and vocal customer base.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The Creature Nannie is a foster care service for dogs. When a customer is going on vacation all they need to do is drop off their dog at The Creature Nannie and the dog lives with the Sloth family, who cares for the dogs in their house. The animal is played with, exercised, and in general treated like family at The Creature Nannie.

Sara’s home and The Creature Nannie is located in Eugene, OR.

2.1 Start-up Summary

The Creature Nannie will incur the following start-up costs:

• Computer system with CD-RW, printer, Microsoft Office, and QuickBooks Pro.
• Four large dog cages.
• Four dog beds.
• Eight water/food bowls and assorted dog toys.
• Variable room gates.
• Two dog leashes.
• Doggie treats.
• Pooper scooper for poop patrol.

2.2 Company Ownership

The Creature Nannie is a sole proprietorship founded and owned by Sara Sloth.

The Creature Nannie offers foster canine care service in the home of Sara Sloth. The dogs remain at Sara’s house and are never left home alone for more than three hours. The dogs receive two walks a day and have access to a one acre fenced-in back yard. The dogs are able to sleep in a family member’s bedroom or in the basement. Each dog get use of their own doggie bed.

Sara can care for up to four dogs at once and charges $20 a day or $100 a week.

Market Analysis Summary how to do a market analysis for your business plan.">

The Creature Nannie will develop a loyal customer base through the use of a simple initial advertisement in the Human Society newsletter, strategic alliances with veterinarians, and a word-of-mouth referral system. While this approach might seem a bit egotistical, based on the current service offerings for places to care for your canine, The Creature Nannie is warranted in being a bit proud and assuming. Their service offering is unique and superior and will develop a loyal customer base quickly.

4.1 Market Segmentation

The Creature Nannie’s target market are people who truly look out for their dog’s best interests and can afford a pet foster family. Dog kennels are sufficient in terms of the care of a dog while someone is on vacation, however, the canines are never truly happy. This is quite understandable, you would not like to be locked up in a sterile cage setting around lots of other dogs who are upset and vocal about it. Dogs from kennels typically come back dirty, with a strained voice, and quite unhappy. Most people write off the experience as an unavoidable cost of owning a dog and traveling. The Creature Nannie is targeting the market of people that believe there should be another alternative for the care of their dog.

The other component of the target market is the customers must have enough money to cover the difference in cost, up to 80% more a day than a kennel. Not everyone can afford this price variance. The typical customer will have a household income above $60,000.

4.2 Target Market Segment Strategy

The Creature Nannie believes that their service is so distinct and valuable, with no competition, that little will be needed to build a customer base other than faithfully providing their service. The Creature Nannie will be working with respected veterinarians as well as placing an advertisement in the Human Society newsletter as the means of communicating The Creature Nannie’s availability to the general public. These will be the only strategies used to develop a loyal customer base.

Strategy and Implementation Summary

The Creature Nannie will rapidly build a loyal customer base as their service exceeds customer’s expectations. The Creature Nannie will leverage their special program that allows the dogs to stay in the Sloth’s home receiving constant attention to build a strong word-of-mouth referral system that will develop a strong demand.

5.1 Competitive Edge

The Creature Nannie’s competitive edge is the ability to have the dog stay at a person’s home who will be around most of the day to exercise the dog as well as take them on walks and allow the pet to wander around a one acre yard. All other alternatives do not provide anything close to the amount of personal time spent with the dog. Dogs leave The Creature Nannie perfectly content. They are rarely upset about being left with a foster family.

5.2 Marketing Strategy

In addition to this, Sara will speak with several well-respected veterinarians and provide them with several free day coupons. This will be done to develop business that will then report back to the veterinarian. Once a good review is passed back to the veterinarian, this will become a good source of customers for two reasons, 1) people typically ask their veterinarian for referrals for pet-related service providers, 2) veterinarians are very likely to recommend a foster care setup as they clearly recognize its benefit relative to the other service offerings.

Once The Creature Nannie has received initial business it will not take long before very little marketing will be needed to fill up Sara’s schedule.

Lastly, a website will be developed as a tool to communicate information about The Creature Nannie to information seekers.

5.3 Sales Strategy

The sales strategy will be to develop a list of happy past customers (not difficult) who are willing to act as referrals for The Creature Nannie. Once this list is developed, their names will be given out when a prospective client calls. The advantages of pet foster care are so obvious relative to kennels that it will not be difficult to sign people up. The flip side to this demand is that in order to maintain all of these advantages, the operation must stay small (maximum of four dogs) so there will not be the possibility of growing the operation beyond its capacity.

5.3.1 Sales Forecast

The first month will be used to set up the space for the dogs, submit the advertisement in the Humane Society newsletter, and form alliances with a few veterinarians. Beginning in month two there will be some business. Things will grow for a few months until mid year when the bulk of the week will be at capacity.

5.4 Milestones

The Creature Nannie will have several milestones early on:

• Business plan completion. This will be done as a roadmap for the organization. This will be an indispensable tool for the ongoing performance and improvement of the company.
• Set up the facilities.
• Initial strategic development complete.
• Full capacity reached.

Web Plan Summary

A website will be developed to provide a source of information to prospective dog owners. In essence it is The Creature Nannie’s version of a brochure. For serious inquiries, a list of referrals is available on request. The site will have information and pictures about the owners and their qualifications, the license and bonding information, the facilities, and the services such as walks, and medication dispersement.

6.1 Website Marketing Strategy

The website will be marketed very little, it will be used more as a resource that Sara can point people to.

6.2 Development Requirements

A student from the University of Oregon’s computer science department will be tapped to provide the website development.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Sara Sloth has a degree in marketing from the University of Oregon. Throughout her four years at Oregon, Sara worked part time (full time in the summers) at a veterinary clinic. She chose this because of her love for animals, in particular dogs.

Upon graduating Sara went to work for Funk & Associates, a local marketing/PR firm. Sara spent a few years full time at Funk at which point she and Tom, her husband decided to have children. She was able to work out an arrangement where she could work part time for Funk from her home while raising her children (she eventually had a second a year later). It has been six years now and the children are five and six years of age.

Now that the children are considerable less maintenance, Sara was looking for another source of income to supplement the part time contract work with Funk. The Sloth’s had a dinner party one evening and one of their guests had commented that their dog had just returned from a kennel and was pretty unhappy. This is when the idea clicked that she could offer a dog foster family set up from her home that would supplement her income, satisfy her love of animals, and not interfere with her responsibilities with the family and Funk. The Creature Nannie was born.

7.1 Personnel Plan

Sara will be the only employee.

Financial Plan investor-ready personnel plan .">

The following sections will outline important financial information.

8.1 Important Assumptions

The following table details important financial assumptions.

8.2 Break-even Analysis

The Break-even Analysis indicates that approximately $1,400 will be needed in monthly revenue to reach the break-even point.

8.3 Projected Profit and Loss

The following table will indicate projected profit and loss.

8.4 Projected Cash Flow

The following chart and table will indicate projected cash flow.

8.5 Projected Balance Sheet

The following table will indicate the projected balance sheet.

8.6 Business Ratios

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What You Should Know Before Starting a Dog Boarding Business

Let’s get down to business – starting a dog boarding business

So, you are considering starting a dog boarding business? Perhaps you’ve learned a lot over the years and want to share that knowledge of dog care with others. Or you simply have all the perfect accommodations for dogs. Whatever it is, starting a dog boarding business can be a great idea. When it comes to opening such a business, it may seem as though you need little besides space to house the dogs and staff to feed and walk them. In reality, however, starting and maintaining a dog boarding business can be full of unexpected challenges. After all, it is never as simple as it seems at first glance. With the proper research and preparation, however, it is possible to create a thriving business. But, if you do it wrong, you could be faced with some serious problems. It is best to know exactly what such a business entails. So, if you are considering opening a dog boarding business, keep these tips in mind.

Questions to Ask Beforehand

Starting such an enterprise won’t be an easy task. Before you commit to starting your business, there are a few simple questions you need to ask yourself. What is your primary motivation for opening the business? Do you have the time and space to devote to the business? Is there a need for a dog boarding business in your area? If your primary motivation for opening a dog boarding business is to make easy money, you should think again – as is true of any business, you need money upfront to get your business started and then it could take some time before you start to see a profit. It could cost you anywhere between $25,000 and $80,000 to get your business off the ground.

In addition to the financial factors, you also need to think carefully about whether you have the time to devote to such a business. If you feel as though you are truly able to commit to a dog boarding business, your next question to answer is whether there is a need for such a business in your area. It doesn’t matter how much time you put into developing the business – if the need isn’t there, your business is unlikely to succeed. Another important issue to raise is the legality of having such a business in your area. You will need to research zoning and licensing requirements in your area to make sure it is legal for you to start any kind of business (particularly out of your home). Some cities and states can have tight rules and regulations on such matters, so careful research is key. And remember, there’s no such thing as asking too many questions – it is perfectly reasonable to want to be as informed as possible.

Proper Planning Is Key

Once you’ve determined that you’re ready to start your own dog boarding business, it’s time to get to work. And a great plan will help guide you through the entire process, as you’ll know what you need to do in order to make your dreams of working in the pet care industry a reality.

Here are a few tips that can help you get started. Then, once your dog boarding business is up and running, it will be a matter of properly managing it in order to maintain it for the long run and watch it grow over time.

Outline What Services You’ll Offer: In addition to boarding, will you also offer grooming and bathing services, or perhaps even canine training sessions? Will you only offer longer-term boarding, such as for people who are going on vacation for a few days, or will you be providing daycare services for people who just need someone to watch their dogs while they’re at work? Will you have a small store that will sell pet food, toys, and other pet care products to your customers?

All these questions need to be answered and made known to potential customers. If you want to make a better income, then certainly you can expand your service and go beyond simple dog boarding. But with each new service, you will likely have to expand on the number of employees, raising your costs. In the end, it is all about calculations and income. 

Determine the Prices You’ll Charge for Your Services: After you establish the services that you’re planning on offering through your dog boarding business, it’s time to figure out your prices for those services.

Your price structure will depend on your location, as different markets might charge different amounts of money to customers for the same services. So do your research into what other local dog boarding facilities are charging. Sometimes it is the pricing that will set your business apart from the competition at first!

Beyond that, you also need to come up with prices that will allow you to make a large enough profit every day in order to keep your business running. This step will involve calculating your expenses to ensure they’ll be covered by the money you’re bringing in from sales. It will be easier to do this once you’ve found the right facility and you know what the overhead costs will be. Pricing can be difficult to balance, so take every expense and income into the calculation. Your prices need to be attractive enough to potential users, but not so low as to incur losses. And if your close competitor has lower prices – then try to offer a better service than theirs! Remember, higher prices need justification with quality service or products. 

Find the Right Facility: Now that you know what services you’ll be offering to your customers, you can more easily find the ideal facility to make it all happen. Perhaps you’ll find a former dog boarding facility that you can revamp and make your own, or maybe you’ll find land on which you can build one from scratch. No matter what, check zoning regulations, local laws, and licensing requirements to ensure you’ll be able to run your business in a particular location.

As you search for your place of business, keep location in mind at all times. Will it be easy for customers to find your boarding facility? Will it be located in an area that gets plenty of traffic by car and by foot, so people who have never heard of your business before will learn about you?

Also, be sure that the facility you choose will give you enough space to house everything you need. Again, this will depend on the services that you’re planning on offering. For example, if you’re adding grooming services to the mix, you’ll need to have a space that will accommodate that. Check that the facility will be easy to keep clean and safe for your workers and the animals in your care. And ensure that temperature control will be simple throughout the year as well.

Tips for Better Management

Running a successful business is all about careful and quality management. A business that is run in chaos and “crossing the bridges as they come” is never easy to control and can quickly spiral into ruin. But a business that is carefully researched, set-up, and maintained, is sure to succeed. So always devote a certain part of your day for hard and dedicated work at your business – the effort is sure to pay off! 

Once you have done the background research and have determined that opening a dog boarding business is definitely the way to go, you can start thinking about some of the details. A large percentage of new businesses fail due to poor management, so you would be wise to keep these basic management tips in mind before you start your own business:

• Treat your business as a business – you may have gotten into it because you love dogs, but if you don’t treat your business as such you won’t take it seriously. Keep your personal affinities and preferences at home. Business needs to be done after some rules, so always take them seriously and to heart. Your customers are bound to see it reflected in the business. 
• Invest in effective marketing strategies to increase your sales and to get the name of your business out there. Keep in mind that in order to earn money – you need to spend money. Sometimes investments are the shortcut to earning big! 
• Don’t miss out on opportunities to make extra income off existing clients – offer grooming services, sell toys, etc. A bunch of small steps can lead you a long way! Increase your income steadily by offering new and interesting services. 
• Keep track of everything from the hours you spend on bookkeeping to the money you spend on upkeep of your boarding facilities – over time you will start to notice opportunities to increase efficiency.
• Reinvest in your business – when you first start your business you should put your early profits back into the business rather than putting them into your pocket. Here, patience is key. You’d be eager to spend all those first earnings, but the smartest thing is to play it cool and re-invest them into your business. This can only boost your efforts further, resulting in better earnings down the road. 
• Don’t forget about savings – put away a little bit of money each week to help provide a cushion against disasters and unexpected costs. Just a little bit each week can amount to a lot of money at the end of the year. These savings can really come in handy in unexpected situations. You will thank yourself later. 
• Hire quality staff – being an animal lover shouldn’t be the only criteria – look for people who are responsible and hardworking who will mesh with your existing staff. You cannot do everything by yourself. So don’t try to save money by refusing to hire new staff. It will affect the business badly. 

Don’t Start Without Considering:

Odds are, you haven’t just thought of this nilly-willy or because you love dogs so much. (Although maybe you have, and that’s okay too. Just be sure to pay attention to the following tips!)

It’s quite a possibility that you have already worked in a doggy day care or kennel and this maybe inspired you to get into the biz yourself. If not, it’s something that may be super beneficial to you as you open your own, and working in an established operation beforehand will give you a wealth of knowledge and experience money just can’t buy. If you work in an established boarding or kenneling business, you’ll be able to see what works (and what doesn’t) and how you’d like to operate in your own right. You’ll gain good experience with animal behaviors from different animals, how to handle different health issues and general maintenance issues that may come up with your own facility.

If you’ve not worked as a vet tech, pet sitter, dog walker or animal shelter employee or volunteer, doing so is also something that could bring valuable, first-hand experience on the ‘dime’, so-to-speak, of another organization before you jump in on your own.

You also want to consider finding local membership groups for kennel owners that will give you insight and education opportunities, as well as networking situations that may be advantageous for different circumstances you may find yourself or your facilities in. Like-minded people committed to the same concepts of quality kenneling are great communities to find, and ones that can enrich your experience and that of your potential customers as well.

We also can’t stress protecting yourself and your customers enough. Consider whether you’ll be a business, a sole proprietorship, a limited liability company or something else altogether. Talk with others in the industry and your attorney.

Be SURE to have insurance–for you and for your clients, and make sure you have an established protocol and partnership for emergency situations. They WILL come up, and preparation is the key to surviving them.

Starting a business isn’t easy and it definitely isn’t something you should jump into without proper forethought and preparation. If you feel as though you have the time, the financial means and the drive to successfully operate a dog boarding business, however, don’t let anything stop you from accomplishing your goals!

Kate Barrington is the loving owner of two cats (Bagel and Munchkin) and a noisy herd of guinea pigs. Having grown up with golden retrievers, Kate has a great deal of experience with dogs but labels herself a lover of all pets. Having received a Bachelor's degree in English, Kate has combined her love for pets and her passion for writing to create her own freelance writing business, specializing in the pet niche.

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Mark your calendar because May 2024 marks the end of a 5-year clinical trial that may put an end to many canine cancers.

What Diseases Can Dogs Get From Water?

Nothing beats taking a dip in the cool, refreshing water when the temperatures skyrocket – and your dog knows it. Most pooches will take any chance to take a splash, be it in a pool, a river, or a small pond. However, not all water sources are safe for our canine companions to swim in or drink from. Contaminated water can harbor a variety of pathogens, and it can potentially lead to serious illnesses. That’s why all dog owners should be familiar with the dangers that grimy water brings – here’s what you need to know.What Diseases Can Dogs Get From Water?In the dog days of summer, your pooch will seek out any chance to quickly cool off, and drinking or taking a swim in cool water is the best way to do so. A swimming pool, the river, the pond, or even the sea – most doggos find these bodies of water irresistible for a quick dip or a little sip. But these waters are not always safe. The bacteria that they possibly carry can lead to all sorts of very serious illnesses that affect our canine friends. Here are just a few of the most common ones:#1 LeptospirosisThis is a bacterial infection caused by the Leptospira bacteria species. Dogs can contract this disease by drinking, swimming in, or coming into contact with water contaminated with the urine of infected animals. Symptoms can range from mild to severe and include fever, vomiting, diarrhea, muscle pain, and jaundice. In severe cases, it can lead to kidney or liver failure, and even death. Vaccination and avoiding stagnant and dirty water sources are key preventive measures.#2 GiardiasisThis illness is caused by Giardia, a protozoan parasite. Dogs typically become infected by ingesting water contaminated with feces from infected animals. Symptoms include diarrhea, weight loss, and dehydration. While not usually fatal, giardiasis can cause significant discomfort and requires treatment with specific anti-parasitic medications. Good hygiene and clean water sources are essential to prevent this infection. Don’t take a dip just anywhere!#3 CryptosporidiosisCryptosporidiosis is a disease caused by Cryptosporidium, another protozoan parasite. Dogs contract cryptosporidiosis through ingestion of contaminated water or food. Symptoms include watery diarrhea, weight loss, and lethargy. The disease is often self-limiting but can be severe in puppies or dogs with compromised immune systems. #4 BlastomycosisBlastomycosis is a fungal infection caused by Blastomyces dermatitidis. Dogs can contract it by inhaling spores from contaminated soil or water, particularly in areas with moist, decaying organic matter. Symptoms include coughing, fever, weight loss, and skin lesions. Early diagnosis and antifungal treatment are crucial for recovery. Avoiding known endemic areas can reduce the risk of infection.In order to avoid these water-borne diseases, all owners are advised to take necessary precautions. Naturally, you will want to avoid all suspicious bodies of water and prevent your pet from getting close or taking a swim. These include swamps, stagnant pools, visibly dirty water, forest ponds, and so on. Next, always provide clean drinking water. Fail to do so, and your pet will often try to drink from random pools. To make things easier when you are out and about, carry a special portable dog water bowl filled with fresh, drinkable water. That way you can rest assured that when your pooch is hydrating on a hike, he’s drinking only the safe stuff.

What You Need to Know About XL Bully Ban

American XL Bully dogs will be banned by the end of the year after numerous attacks were reported across the United Kingdom. The term "XL Bully" typically refers to a type of  American Bully breed known for its muscular build and larger size compared to standard American Bullies. These dogs are often selectively bred for their size, strength, and temperament, so while they are not inherently aggressive, they have the means to do some damage if they are reared to be dangerous.The ban has owners of bully breeds across the UK scared and confused, so here’s what you need to know about the details of this edict. Starting from December 31st, all XL Bullies will have to be kept on a lead and have a muzzle while in public. What is more, from this date it will be completely illegal to advertise, breed, sell, exchange, gift, or abandon or let stray any XL Bullies. In short – it is a decisive strike against this breed, as announced by Prime Minister Rishi Sunak, earlier this year.Furthermore, a complete ban on people owning XL Bullies will come into force in the UK from February 1st, 2023. This had owners scared that their pets would have to be put down just because of their breed, but, luckily, that’s not the case. If the owner applies before the end of January, with the wish to keep their pet. With that, the household will receive an exemption certificate, but it will also have to comply with a very strict set of rules related to the breed. UK government department Defra has announced that it received more than 4,000 exemption applications so far and that a “majority” were approved. Their spokesperson said that “ "The majority of applications are successful and the majority of successful applicants are receiving their certificates in less than a week."This only supports the assurances that there will be no “forced” euthanization of these dogs. However, those people that do not apply for an exemption by the end of the deadline, will have to put their XL Bullies down. They will be granted £200 to cover the costs of a vet euthanizing their dog. Rescue and rehoming organizations can claim £100 per animal for the same purpose. The government's website states "the euthanasia must be performed by 31 January 2024" for these financial claims to be successful. Sadly, because of this new law, at least 246 XL Bullies will be put down in the coming period, as their owners did not apply for an exemption, or were not granted one. American XL Bullies are not the first dogs to be banned in the UK. Several breeds were banned in the past, and owning them is now completely illegal. These breeds include the  Pitbull terrier,  Japanese Tosa,  Dogo Argentino, and  Fila Brasileiro. Owning a banned dog breed can get you in plenty of trouble, specifically an unlimited fine and a six-month prison sentence. 

Cat Chattering: What Is It and What Does It Mean?

Cats communicate with each other and their humans in a variety of ways through vocalizations and body language. While you may be able to figure out what your cat is saying when they meow or hiss, you might be at a loss for an explanation when you see them chatter for the first time, especially if you’ve never seen cats do this before.What does it mean when cats chatter? Check out the information below to learn all about it so you’ll be able to figure out what your kitty is thinking and feeling the next time you see them exhibit this odd behavior.What Is Chattering in Cats?Chattering usually happens when a kitty sees something that they want to get their paws on. Many times, they’ll be looking out the window when a prey animal, like a chipmunk or bird, comes into view. Or, if your kitty spends time in a catio or outdoor enclosure, they might start chattering when they see small wildlife. As soon as your cat sees their intended prey, they may be ready to go on the hunt, and might express this feeling by chattering.This behavior doesn’t only happen when your kitty sees wildlife, though. It can also happen when you’re using a toy to play with them. The movement of the toy can get them excited and ready to pounce on their “prey,” and they might chatter as a result.Once you know what cat chattering looks like, you’ll be able to recognize it right away. But if you’ve never seen it before, it can be described simply as your cat making quick movements with their jaw, showing their teeth while staring intently at their target. Sometimes, no sounds will come out, but other times, they’ll make chirping sounds or even little meows. Some people even describe chattering as “ekekek”.To see what it looks like, here’s a compilation of cats chattering:

Is Dog Snoring Normal?

Does it sound like your pet’s sawing wood whenever they take a nap? We hear you. It just so happens that dogs can snore like humans do, and some do it quite often and quite loudly. But what causes snoring in dogs, and is it normal? And is there a way to limit, reduce, or altogether eliminate it? Here are all the deets on dog snoring you need to know.Is Dog Snoring Normal?First off, yes, dog snoring can be completely normal. Just like humans, dogs can snore for various reasons. In most cases, it is not something you should worry about. Still, it can be somewhat distracting, and you might want to know what causes it. A number of factors can contribute to this issue – here are the most common ones.Brachycephalic Breeds:Dogs with short noses and flat faces, known as brachycephalic breeds, are more prone to snoring. This conformation can lead to narrower air passages, making it harder for air to flow smoothly during breathing. Examples of brachycephalic breeds include Bulldogs, Pugs, Boxers, and Shih Tzus.Weight:Overweight, chubby dogs may snore more frequently because excess weight can put pressure on their airways. Combined with excess fat on their neck, and the sleeping position, their snoring can be quite loud, especially during sleep. Age:Believe it or not, age can cause snoring as well! Older dogs may snore more frequently and loudly as they age, just like some humans. Age can affect the muscles and tissues in a dog's throat. Older dogs may experience a relaxation of these tissues, contributing to snoring. Don't hold it against your senior furry friend, they can't help it!Sleeping Environment:Ultimately, the environment in which a dog sleeps can influence snoring. For example, if the room is too dry, it may irritate the nasal passages, or if it's too warm, dogs may breathe with their mouths open, contributing to snoring. Try to find an ideal environment for them, or consider using an air humidifier to moisturize dry air.

UK Dog Is Recovering After 130+ Coins Were Removed From His Stomach

Missing any cash? An owner from Swindon in the UK did and was shocked when he discovered how his money went missing. The vets were equally shocked because they discovered that Charlie, the little  Bichon Frise, had eaten 133 coins, equalling more than £18!The mischievous little Bichon was taken to Thameswood Vets in Swindon, after the owners became concerned for his health, thinking he was ill. Their doubts proved true. A quick ultrasound revealed an obvious obstruction in the pet’s tummy. At first, the vet thought it was a piece of plastic, and scheduled an operation to remove the obstruction. But the surgery left him shocked. "It was a surprise for everybody,"  said vet Matheus Nerone, who carried out the surgery. Because once the stomach was opened, a “hoard” of 133 coins was discovered, adding up to £18 and 20 pence. "We opened his stomach and found 133 coins inside him," Dr. Nerone explained. "We did find some pieces of plastic there as well - but the owners had no idea that he had eaten the coins."Everyone was left scratching their head, wondering how on earth did Charlie ingest so many coins. "I don't think they had been there that long - maybe the night or two nights before he came in - because of the size of the obstruction there.” the Dr. said. "He felt sick so if he had eaten those coins a few days ago, he would have been sick before then."Of course, the doctor revealed that it is not uncommon for dogs to  ingest all sorts of things, especially loose change. "It does happen but usually they stop after having a couple of them [coins] - but 133 coins is an impressive amount!"Luckily, the surgery went well, and mischievous little Charlie is now making a good recovery. Thanks to the owner’s keen eye, a real tragedy was prevented, as Charlie could have been in big trouble without quick attention. "Many coins contain zinc which can be poisonous and lead to vomiting, diarrhea, and a lack of appetite," Dr. Nerone clarified. "We are monitoring his blood, but we are hopeful that everything's going to be fine."So next time you’re missing some change, consider all the possibilities!

Plain Jane Dogs Work Harder to Communicate

Studies show dogs without facial markings tend to get the short end of the stick... so to speak.

Curious Cat Shipped in an Amazon Package To Another State Found Safe

Cats are known as extremely curious creatures, but their curiosity can often get them in trouble – which one naughty kitty discovered the hard way. A couple from Utah accidentally shipped their pet cat in an Amazon Return package, not realizing that the inquisitive little fiend hid inside. What ensued was a nerve-wracking journey, in which the cat remained inside, without food or water for six days.  The cat, named Galena, traveled within the box from Utah to California – a great distance in itself. Carrie Clark, one of Galena’s owners, noticed that their pet was missing on April 10th. For almost a week the owners scoured the area in search of their pet, but to no avail. Missing posters were plastered all across the town, and all the streets were thoroughly searched. But Galena was nowhere to be found, which was odd considering she didn’t have the habit of wandering off before this. "The anxiety and stress of not knowing what happened to her was excruciating," Clark said in an  interview. But soon after, she received a text message, notifying her that her cat’s microchip had been scanned, indicating that she was found. Later that day she received a call from a veterinarian…from California. "I didn't believe her at first and thought it was a prank," Clark later said. The whole story was seemingly impossible, as the shortest distance between Utah and California is several hundred miles. And yet, Galena was there. The vet informed the Clarks that their pet was discovered within an Amazon return package, just beside five pairs of steel-toed work boots. "I ran to tell my husband that Galena was found, and we broke down upon realizing that she must have jumped into an oversized box that we shipped out the previous Wednesday," Clark said.Galena snuck into the box, as all cats do, but the owners didn’t spot her there. They sealed the package and shipped it away. Six days later, the cat was rescued by an Amazon employee who found her inside a box that was stored in a warehouse. And the Clarks were quick to fly to California to be reunited with their cherished pet. "It was an amazing reunion! Galena instantly stopped shaking and relaxed in my arms when I got to hold her again," Clark said. "Despite being skinnier and some mild dehydration, her bloodwork was completely normal and she was completely unharmed!"The owners hope that their incredible story will be a motivation for others to  microchip their pets, as it can make a great difference. The American Veterinary Medical Association reminds us that many pets will become lost at least once in their lives, but those that are microchipped are much more likely to be reunited with their owners. A cat microchip typically costs between $40 and $70. A small price for the safe return of your pet. 

Design A Pet-Friendly Outdoor Space: What Every Pet Owner Should Know

How Do I Find a Lost Hamster (or Other Rodents)?

Few things are as frightening for a pet parent as discovering your beloved pet is missing. Don’t panic! While finding a lost hamster (or gerbil, mouse, or rat) can feel daunting, there are steps you can take to increase your chances of a happy reunion.These little escape artists are surprisingly good at hiding, making locating your pet even more difficult.Luckily, their small size often confines them to predictable hiding spots. Keep reading to discover tips, tricks, and proven tactics to help you find and catch your furry friend as quickly as possible.What is the First Thing You Should Do if Your Pet is Missing? It's a heart-wrenching moment when you realize your pet is nowhere to be found. Take a deep breath and try not to panic! If you know that your pet has just escaped their cage or enclosure, close all doors to keep them from leaving the room. This will significantly narrow down your search area. However, if you are unsure of when your pet went missing, there is a chance that they have slipped out of the room already. Take a look around your surroundings and take note of any obvious places they may be hiding. Think like a hamster (a mouse, a rat, or whatever pocket pet you are searching for). Try getting down to their level to check under furniture and low to the ground spaces. Most importantly, don’t wait before starting your search. The longer you wait, the further they can travel. Where Would Your Pocket Pet Hide in the House? Rodents are masters of finding small spaces and places to hide. This may make the process of searching for your pet feel overwhelming. However, there are a few common hiding places that could help you get started… Blankets and Towels: Rodents love feeling warm and cozy, so blankets and towels provide the perfect hiding area. If you have any lying around, lift them up slowly and carefully in case your pet has crawled into the folds. Shoes: This is another spot that provides a nesting-like environment. Check inside any shoes or boots to see if your pet has snuggled in. Laundry Baskets and Hampers: If you have laundry accessible, you may want to slowly go through it piece by piece. Not only does your clothing offer a cozy place to snuggle in, similar to a blanket, but it also has enticing smells like perfumes, deodorant, soap/shampoo, and more. Boxes: Do you have any boxes or bins sitting around for storage purposes? Don’t overlook these dark, quiet spaces. Like their cage or enclosure, boxes can offer a feeling of safety and security. Closets and Cupboards: Another dark space your pet may seek to feel safe. Even if your dresser drawers are closed, that will not stop them from getting in. Be careful when sliding drawers open or closed in case your pet finds their way behind the drawer. Furniture: Dressers aren’t the only pieces of furniture that attract pets. Make sure to look under and behind furniture or in and around cushions. Look for any holes or spaces in couch backs or box springs. Heaters: Pets are attracted to warmth, so your heaters are a prime spot. Check around space heaters or in heating vents. While you’re looking, check for any cracks or holes that might allow your pet to access the space inside your walls. If they get into that space, they will be able to move through your house completely undetected. Recognizing this as soon as possible will allow you to take steps to catch them sooner rather than later.

How to Start a Dog Boarding Business

Starting a dog boarding business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful dog boarding business.

Importantly, a critical step in starting a dog boarding business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Dog Boarding Business :

• Choose the Name for Your Dog Boarding Business
• Develop Your Dog Boarding Business Plan
• Choose the Legal Structure for Your Dog Boarding Business
• Secure Startup Funding for Your Dog Boarding Business (If Needed)
• Secure a Location for Your Business
• Register Your Dog Boarding Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Dog Boarding Business
• Buy or Lease the Right Dog Boarding Business Equipment
• Develop Your Dog Boarding Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Dog Boarding Business
• Open for Business

1. Choose the Name for Your Dog Boarding Business

The first step to starting a dog boarding facility is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your dog boarding business:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your dog boarding business.

2. Develop Your Dog Boarding Business Plan

One of the most important steps in starting a dog boarding business is to develop your dog boarding business plan . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your dog boarding business.
• Company Overview – this section tells the reader about the history of your dog boarding business and what type of dog boarding business you operate. For example, are you a traditional boarding kennel, an in-home dog boarding service, or a pet hotel?
• Industry Analysis – here you will document key information about the pet industry. Conduct market research and document how big the pet care industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target market are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer 
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your dog boarding business? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your dog boarding business make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your own business?

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3. choose the legal structure for your dog boarding business.

Next you need to choose a legal structure for your dog boarding business and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the pet boarding business owner and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a dog boarding business together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a dog boarding business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a dog boarding business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your dog boarding business, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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4. Secure Startup Funding for Your Dog Boarding Business (If Needed)

In developing your dog boarding business plan , you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a dog boarding business to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a dog boarding business that they believe has high potential for growth.

5. Secure a Location for Your Business

To find a location for your dog boarding business, you’ll need to do some market research to determine the best place to set up shop. Look at the area’s demographics – is it a family-friendly neighborhood with lots of dog-owners? Is the population-dense enough that you’ll have a steady flow of customers? Once you’ve narrowed down your options, take a look at the competition and make sure you can offer a unique service that sets you apart.

6. Register Your Dog Boarding Business with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your kennel business’ name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your dog daycare business to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

To start a dog boarding business, you will need to obtain a business license and a pet boarding permit. These requirements vary depending on whether your business is indoors or outdoors.

Indoor kennel businesses require a permit from the Department of Animal Care & Control. Outdoor animal boarding facilities require a permit from the City Planning Commission and Building & Safety.

10. Get Business Insurance for Your Dog Boarding Business

There are various types of insurance that are necessary to operate an animal shelter business.

Some business insurance policies you should consider for your dog boarding business include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Dog Boarding Business Equipment

To start a dog boarding business, you will need a lot of equipment. This includes boarding kennels, food, water dishes, toys, leashes, and collars. 

12. Develop Your Dog Boarding Business Marketing Materials

Marketing materials will be required to attract and retain customers to your dog boarding business.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your dog boarding business. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional dog boarding business website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your dog boarding business.

13. Purchase and Setup the Software Needed to Run Your Dog Boarding Business

To run a dog boarding business, you will need software to manage reservations, payments, and customers. You may also need software to help track your inventory of dog food and supplies. 

14. Open for Business

You are now ready to open your dog boarding business. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

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How to Start a Dog Boarding Business FAQs

Is it hard to start a dog boarding business.

Starting a dog boarding business can be difficult, as you'll need to ensure that your property is secure and safe for dogs, as well as find responsible dog-sitters. However, if you're passionate about dogs and have the right space, it can be a rewarding business venture.

How can I start a dog boarding business with no experience?

There are a few things you can do to get started in the dog boarding business with no experience. You can start by doing some research on the industry and learning about the different aspects of running a boarding business. Additionally, you can reach out to experienced dog boarding business owners for advice and mentorship. Finally, you can start small and gradually grow your business as you gain experience.

What type of dog boarding business is most profitable?

The most profitable type of dog boarding business is a facility that offers pet services for both short-term and long-term boarding. This is because you can charge long-term boarding fees for overnight stays as well as short-term fees for half-day and full-day stays. 

How much does it cost to start a dog boarding business?

It typically costs between $10,000 and $30,000 to start a dog boarding business. The startup costs involved with this business are similar to most businesses in the service industry. The following is a list of potential costs involved with starting a boarding kennel:

• Initial advertising 
• Building or buying a facility
• Office furniture and equipment
• Kennel equipment (metal runs, food and water bowls, beds)

What are the ongoing expenses for a dog boarding business?

The ongoing expenses for a dog boarding business include things like rent, utilities, employee salaries, dog food and supplies, and marketing costs.

How does a dog boarding business make money?

A dog boarding business makes money by charging dog owners a fee for keeping their dog for a certain amount of time. This fee can be based on the size of the dog, the number of dogs being boarded, or by how many nights the dog will be staying. Boarding businesses may also offer add-on services such as daycare, walking, or bathing.

Is owning a dog boarding business profitable?

There are a number of reasons owning a dog boarding business can be profitable. One reason is the growing number of dog owners. This means that there is a large market for dog boarding services, as people are often looking for safe and reliable places to leave their pets while they are at work or traveling. 

Additionally, dog boarding businesses can be relatively low-cost to start up, which makes them an attractive investment opportunity. Pet owners often look for dog boarding businesses that offer flexibility in the services they provide.

Finally, dog boarding businesses typically have high margins, meaning that they can be quite profitable with relatively small amounts of revenue.

Here are a few things that you can do to make your pet business more profitable, such as:

- Offering additional daycare services, such as dog walking, bathing, and grooming

- Charging a premium for grooming services during busy times, such as holidays and weekends

- Offering discounts to regular customers

- Investing in quality equipment and supplies

- Educating yourself on the latest trends in pet care

Why do dog boarding businesses fail?

One of the most common reasons most pet boarding businesses fail is a lack of marketing. Without a strong marketing strategy it can be difficult to attract new customers, and without new customers, the business will eventually fail. 

Additionally, some dog boarding businesses fail because they are not run efficiently or their pet sitters do not offer good customer service. If the business is not able to meet the needs of their customers, they will likely lose them to a competitor. 

Finally, dog boarding businesses fail due to financial difficulties.

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Dog Kennel Business Plan

Published Mar.02, 2021

Updated Apr.22, 2024

By: Cynthia Turner

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Table of Content

Do you want to start dog kennel business plan?

Do you want to start a dog kennel business? Well, the business is quite profitable because many people cannot provide the required care and maintenance to their pet animals. Primarily due to their busy routines. A dog kennel provides shelter, space, and professional care to pet dogs for a short and long time.

While the business is profitable, it is extremely demanding too. To make sure that your startup becomes your success, you’ll have to manage the land, resources, and finances to the full.

If you are looking for how to open dog kennels business you are on the right site. In this blog we will be providing all the details and business plan for dog kennel startup, Jake’s Kennel Club.

Executive Summary

2.1 the business.

Jake’s Kennel Club will be a dog kennel facility based in Detroit. The registered, licensed and insured business will aim at providing all the services relevant to dog care and maintenance. To assist people who might not be able to take care of their dogs for any reason, we will provide a wide range of services from bathing their dogs to letting them exercise.

2.2 Management of Dog Kennel Business

Management of a dog kennel is not an easy task. When you are searching for how to set up a dog boarding business you must keep in mind that you’ll require to hire persons who are specialized in dog care and training. Moreover, you will be needing some vets, a lot of cleaners, and resource and finance management staff for starting a dog boarding business at home or any commercial building.

In this blog on how to start your own dog boarding business plan , we’ll provide all details of the personnel plan, financial plan, and all management-related strategies of Jake’s Kennel Club.

2.3 Customers of Dog Kennel Business

Our major customers will be adults and youngsters who cannot afford to care for their pets due to their job routines. Children and teens and senior citizens will also be availing of our services frequently.

2.4 Business Target

Our major targets are:

• To achieve a repeat purchase rate of 90% by the end of the first six months.
• To maintain a CSAT score of above 95% throughout our service years.
• To earn a net profit margin of $26.7k per month by the end of the third year.

Company Summary

3.1 company owner.

Jake’s Kennel Club will be started by Jake Frost. Jake is an MBA with an extreme passion for pet care. Throughout his life, he has kept several animals just because he loves helping nature.

3.2 Why the dog kennel business is being started

Jake wanted to start some different and newer sort of business. After analyzing his passion and interests he decided to start a dog kennel. The major reason behind this decision was his passion. He wanted to earn by doing what he loved the most.

3.3 How the dog kennel business will be started

Step1: Plan Everything

The first step is to study dog kennel business plan examples to understand what others are doing in this business domain. After analyzing several running a dog kennel business plans you should start developing a business plan for your startup. To help you in identifying the major components of a business plan, we are providing dog kennel business plan sample for Jake’s Kennel Club, free of cost.

Step2: Define the Brand

The second step is to acquire the licenses and registration and start working on defining the company’s values, targets, customer care policies, and services. Through these things, your customers will know who you are and how you are different than your competitors.

Step3: Establish Physical and Web Presence

The next you have to do is establishing your dog kennel. For that, you will have to recondition your land for providing activities, sleeping, and bathing spaces for dogs.

Moreover, to let your customers have an insight into your care and maintenance operations, you should launch your website. Through that, you will also be able to get online orders and payments.

Step4: Promote and Market

The last thing to finalize your launch is to develop and execute your sales strategy. It is only through influencing advertising that you will be able to attract more and more customers to your site.

By owning a dog kennel business you have the freedom to decide on any type of services. You may choose to provide general pet sitting services and you can also offer the services for just dog breeds.

Jake decided to offer services specifically restricted to just dogs. The services he’ll offer are listed here in this dog kennel business plan template.

• Dog Daycare & Grooming: Our primary service will be providing a daycare facility for dogs. This service will last for 6 to 15 hours a day, according to the clients’ requirements. In this, we’ll be responsible for feeding, grooming, cleaning, and engaging your dog till the time you’re busy with other tasks. This service will include
• Dog Grooming
• Dog Walking Business
• Dog Cleaning/ Washing/ Bathing
• Dog Feeding
• Dog Training: We’ll also provide dog training services business . In this, we’ll train your newly petted dogs to make them behave as you want.
• Dog Boarding Service: In this service, we’ll provide dog daycare service on a long-term basis with night care and sleeping arrangements incorporated too. We will offer several packages for full-time dog care for multiple days to several weeks and months.
• Dog Shuttle Service: To facilitate our customers we will offer dog shuttle services. In this, we will provide pick and drop services to their dogs. So that they don’t have to come to us to pick their pet animals.

Marketing Analysis of Dog Kennel Business

Marketing analysis is a must before you set up dog kennel business plan. In marketing analysis, you study the target marketplace to identify previous ups and downs and forecasted market analytics. Moreover, this analysis helps you in identifying your customers so that you can also set a pricing strategy that meets their needs and incomes.

In this blog on how to write a business plan for a dog kennel, we are providing marketing analysis done for Jake’s Kennel Club, free of cost.

5.1 Market Trends

Dog kennel businesses are high in demand and will remain in demand for the next five to ten years. According to IBISWorld, over 139k pet grooming and boarding businesses are running in the United States. In the past five years i.e. from 2016 to 2021, this industry has seen a growth rate of 1.9%. And the business is expected to grow by 23.4% in the U.S. in 2021 alone. Moreover, the U.S. market size of this business is estimated to be $8.8 billion in 2021 by the same source.

All these stats suggest that there are minimum risks of failure if you enter this venture. Therefore, you should not unnecessarily delay the launch anymore.

5.2 Marketing Segmentation

Before you make a business plan for starting a dog kennel, you should explore the groups of your target customers. In-depth knowledge of your customers, their average incomes, buying capabilities, and interests help you in estimating sales. Through that, you can figure out how much to spend on your startup on a particular service while considering it from a sales point of view.

In this business plan for opening a dog kennel we’re providing the marketing segmentation done for Jake’s Kennel Club. By studying this you can have an idea of who is most likely to avail of your services.

5.2.1 Working Class

Our primary customers will be the adults and youngsters who have to go for their 9 a.m. to 5 p.m. jobs. Such people can never meet the needs of their pet animals whether they are hygienic or care-related.

To help this group, we’ll take care of their dogs for a specified time every day. In our dog daycare business plan , their dogs will be groomed and fed. Moreover, they will be involved in games, and exercising activities.

5.2.2 Senior Citizens

The second group of our target customers will comprise the senior citizens living in our city. Senior people usually keep pets but find it very hard to train or groom their pets themselves – that too daily. Therefore, we will do this difficult task for them.

5.2.3 Children & Teens

Our last group of customers will be the children and teens who are fond of keeping pets. But are too irresponsible to take good care of them. Thus, they are expected to bring their dogs to us for training, grooming, and washing them.

5.3 Business Target

Very professional.

Very professional and efficient services. Highly recommended.

Our business targets are to attain a net promoter score above 60 within a year of our launch. Moreover, we aim at achieving a repeat purchase rate of 90% by the end of the first six months. And to ensure a customer satisfaction score of above 95% throughout our service years.

5.4 Product Pricing

Our prices are almost the same as that of our competitors. Moreover, due to our highly customer-oriented policies, we have priced our shuttle services at the lowest rate in the whole market. To retain our potential customers, we’ll also be providing several discounts to our repeat clients.

Marketing Strategy

After establishing your business, you should start exploring dog kennel ideas plans to figure out the most suitable advertisement strategy. In this dog kennel business plan pdf we are providing the sales strategy for Jake’s Kennel Club to help you in developing yours.

6.1 Competitive Analysis

Our competitive benefits are listed below:

• We are highly customer care oriented. To satisfy our customers we’ll allow them to monitor their pets at any time through a video call, or our mobile app.
• Our prices for dog shuttle services are the lowest among all of our competitors.
• Our workers are highly collaborative and loving. They will treat your animals with utmost care and love.

6.2 Sales Strategy

• We’ll run a social media campaign emphasizing how we can help people taking care of their animals.
• We’ll advertise our startup through Google Local ads service, local magazines, local newspapers, and by installing posters.
• We’ll offer a 50% discount on dog daycare services for the first month of our launch.
• We’ll provide a 30% discount on our dog training services for the first two months.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

While you write business plan dog kennel you should also prepare a list of employees you’ll need to run your business. A good strategy for business is to also include their job descriptions and average salaries so that you can plan all aspects relevant to them.

7.1 Company Staff

Jake will be the CEO herself. For his assistance, he’ll hire:

• 1 Co-Manager to monitor business operations
• 1 Accountant to maintain financial records
• 1 Dog Playground Supervisor to supervise dogs’ activities
• 2 Pet Behavioral Trainers to train dogs
• 4 Dog Groomers to ensure the dogs are clean and tidy
• 2 General Dog Care Workers to take care of dogs’ health and food intake
• 1 General Assistant
• 1 Web Developer to manage the online presence
• 1 Sales Executive to execute the sales strategy
• 2 Cleaners to clean the facility
• 1 Driver to provide shuttle service

7.2 Average Salary of Employees

Financial Plan

Setting up your business doesn’t ensure long-term success unless you have an accurate financial plan. The importance of a financial plan can never be ignored no matter how small your business is. When you are creating a business plan for a dog kennel you must include a detailed financial plan in it.

A comprehensive financial plan should contain break-even analysis, projected profit and loss tables, gross margin charts, cash flow table, and balance sheet. These analytics can help you understand how to minimize or avoid loss. Moreover, they can also help you proactively manage risks and unexpected situations.

For reference, we’re providing the financial plan developed for Jake’s Kennel Club here.

8.1 Important Assumptions

8.2 Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

Download Dog Kennel Business Plan Sample in pdf

OGScapital also specializes in writing business plans such as a  business plan for horse training , business plans for cleaning .

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Are you planning to board a dog this summer? Here's what to know from SouthCoast experts.

Travel arrangements: Made.

Room: Booked.

Dog care: Situated.

Or... is it?

If all you've figured out is who you're going to call, experts say there may still be a ways to go before you — and/or your dog — are truly well-prepared for boarding.

While dog boarding isn't a new concept, for many dogs and their owners, it's a new experience when the need does arise. If it sounds like this could be you and your dog this summer, join us as we take a look at what to know before leaving your four-legged family members in someone's care.

Do a trial run

If you already have dates picked out for an upcoming trip and you've determined dog boarding is your preferential option, booking a shorter stay at a facility as a trial run in advance of the trip is recommended. The Standard-Times spoke with three local experts who all had this advice in common: Shelley Moniz Fitzgerald, president/owner of The Executive Dog Inc. in Fairhaven; Johnelle Ciano, owner of Emma Marie's in Dartmouth, and Eric Letendre, owner of Eric Letendre's Dog Training School in Westport.

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"This will help to determine whether they are stressed or anxious," Fitzgerald said. "Oftentimes overnight boarding in a kennel situation is not ideal for some pets due to age, illness or stress level."

Letendre said a trial stay can also reveal whether or not a dog will have problems eating or going to the bathroom in the facility he or she will be staying in. Resistance to using the bathroom can lead to dogs developing bladder infections, Letendre said.

"You'd be surprised how many dogs won't eat or pee in a new place," Letendre said, noting there is opportunity to mitigate these things with training. "So if you take your dog to a friend's house, bring some food or treats along and start trying to get him to eat in different places."

Even if dogs have never exhibited certain issues, Ciano said, owners shouldn't presume they cannot occur when a dog is put into a new situation.

"A lot of times, just like children when they're away from their parents, dogs can be very different when they're away from their owners," Ciano said. "So a trial run is really the best way to know what issues might come up when your dog is here."

Like many businesses that offer dog boarding, Emma Marie's and The Executive Dog also offer doggy daycare services, making for a non-overnight option to acquaint dogs to where they will be staying in advance.

Does your dog have separation anxiety?

If you go into the bathroom without your dog, will they cry and scratch at the door? Will they refuse your command if it entails moving further from you? If so, Ciano said, separation anxiety might be a factor during your dog's time at a care facility.

"One of the things we talk about with owners is barrier training," Ciano said, also mentioning crate training as closely related. "You should be able to cook in the kitchen and tell your dog to go lay down in the next room."

"If you're boarding, the first thing dogs should be comfortable with is confinement," Letendre said. "No matter how luxurious a kennel is, dogs are still going to be in a crate or some small space at some point, so whether your dog is going to be OK with that is something to know beforehand."

What will your dog need while boarding?

When it comes to supplying a boarding facility with your dog's food, meds, and other supplies, Ciano and Fitzgerald emphasize that some attention to detail goes a long way.

"We always suggest you pre-package their foods so they are ready for meal time. Include any special treats, toys, medications and blankets from home so they have all the items they need," Fitzgerald said. "It is also a good idea to have a note included with their things so that we know feeding time frequency, medication administration and any other helpful information."

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"One of the biggest things that clients do is they'll feel bad that they're leaving their dogs so they'll overfeed them. So if their dog eats a half a cup of food a day, people might leave us enough for three cups a day and then we're worrying that they're not eating what they should," Ciano said. "Then another thing is, don't buy a new kind of food. ... You don't want your dog stuck with explosive diarrhea or a GI issue while they're already dealing with being in a new place."

Boarding isn't going to work ... now what?

While anxiety and just about any other issue can be addressed through training, some dogs, for various reasons, can have more of an uphill battle than others, Letendre says.

"Sometimes you have a dog that is so fearful because of a traumatic situation or it's something in their genetics, that boarding is just too overwhelming for them," Letendre said. "I wouldn't say those dogs are rare, but most dogs can learn to handle it."

If boarding is deemed unfeasible, both Ciano and Fitzgerald said their businesses are happy to help connect people to other options, like pet-sitters who take care of clients' pets in their own homes.

Another possibility: Bring your dog along

According to Letendre, there's a lot of buzz among dog boarding professionals that the hospitality industry has shifted in recent times toward pet-friendliness, meaning there are more opportunities to bring dogs along on certain trips.

"This was a big topic at a dog boarding conference last week," Letendre said. "That's where I'd really recommend crate training, and again, a trial run would be good — stay overnight at a hotel in town or nearby and see how they do. Because If your dog starts barking while you're down at the pool, you're going to get a call."

BringFido.com , an online resource for finding dog-friendly travel accommodations, lists a number of SouthCoast hotels as dog-friendly, including Residence Inn by Marriott in Dartmouth, Seaport Resort & Marina in Fairhaven, TownPlace Suites by Marriott in Westport, and Hampton Inns in Westport and Fairhaven.

Have backup

While appropriate prep work can help decrease the chances of a worst-case scenario in which a dog needs to be removed from a boarding facility unexpectedly, Letendre said, having a friend or family member on call who can assist in an emergency is advisable.

"The last thing you want on vacation is to get a call like that and not have a plan," Letendre said.

Prepare before you have to

While it's far from impossible to prepare for a dog boarding, sitting or other experience on short notice, Letendre said it's ideal to condition dogs for these things from Day One.

"I always tell everybody, when you have a puppy, develop a relationship with a groomer, with a boarding kennel, a pet-sitter, a trainer," Letendre said. "If you ever had to leave suddenly to be with a sick family member somewhere, now whatever arrangements you might have to make won't be as big a deal."

Be the alpha

While there's a lot to consider when weighing dog care options, Emma Marie's manager Ashley Smith said one of the biggest factors that can potentially undermine any difficulty is simply remembering: "You're the alpha."

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"A lot of times, you can tell someone is anxious as they're dropping their dog off, and the dog is kind of following that," Smith said. "So it's important to remember ... if you act like it's a positive thing, that can change a dog's whole experience. My mom's excited so I'm excited; this is going to be a great day."

Need dog help?

To learn more about Emma Marie's grooming, doggy daycare, boarding, and retail services, call their Mattapoisett location, 19 County Rd., at 508-758-8276; their Dartmouth location, 14 Ventura Drive, at 774-206-1019; or visit them online at emmamaries.com .

For more info on grooming, training, doggy daycare or overnight boarding at The Executive Dog, 105 Sconticut Neck Road, Fairhaven, call 508-990-7070, or visit executivedog.com .

For information on training classes offered at Eric Letendre's Dog Training School, 1180 State Road, Westport, call 774-319-6351, or visit ericletendre.com .

This article originally appeared on Standard-Times: SouthCoast experts: There's more to dog boarding than you might think

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