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Essay On Apple Company

Type of paper: Essay

Topic: Business , Success , Steve Jobs , Marketing , Company , Strategy , Computers , Apple

Words: 3000

Published: 11/13/2019


Apple Company


Apple inc. came into being during the April 1, 1976; the company was incorporated during the January 3, 1977, as Apple Computer Inc. Apple Inc. is one of the key players in the computer and digital electronic industry. It is a multi-national corporation based in the United States; it focuses on the design of computer software, hardware and various brands of consumer electronics. Some of the most common products in the market produced by Apple Inc. include Macintosh computers, iPod, the iPhone and the iPad (Young 2005). Apple also various brands of computer software suites in its list of products. After thirty years of business, the company rebranded from Apple Computer Inc. to Apple Inc. to denote the diversification of its product ranges from computers to include diverse ranges of consumer electronic. Currently, Apple has at least 46000 full time employees and more than 2800 employee on the rest of the world. During the 2010 fiscal year, the company’s total sales amounted to approximately USD 65.23 Billion. Over the course of its business operations, Apple has managed to build a strong customer base on the consumer electronics industry; this is because of factors such as the company’s philosophy with regard to its distinguished advertising methods. Despite the company’s success in computer and digital electronics industry, there company has faced various criticisms concerning its business practices, contractors’ labor and the company’s commitment to environmental sustainability. This paper presents a critical analysis of Apple Inc. business environment, corporate and business level strategies (Young 2005). Apple Inc. stands out as one of the most successful companies that were formed during the 1970s. An important aspect of the company is that its corporate culture is based on the conventional approaches to what organizational culture should entail. Initially, Apple did not embrace competition as evident by their key competitor, the International Business Machine (IBM) at the time of its formation. The company’s strategy aimed at differentiating itself from its competitors. This differentiation saw the company refuse to develop products that matched the industry’s standard requirements, instead, the company developed products that were distinctively different from those in the market. This approach to differentiation was an effective strategy that resulted to the company’s initial success after its formation (Leavitt 2007). The incorporation of the company after its formation was a critical success factor for the company. Accompanied by diverse product launches, the company earned a name in the digital and computer industry. The company recorded a major breakthrough in the business world during their launch of VisiCalc Spreadsheet application program. VisiCalc spreadsheet increased Apple’s market share in IT compared to their key competitors IBM and Microsoft Corporation. By the end of the 70s, Apple had established itself in the computer industry (Leavitt 2007). Despite Apple initial success, their differentiation from standard industry platforms can be argued to the cause of the company’s problems during the 1980 and 1990s. A typical example of this is due to their development of their Apple II business machine that performed poorly in the business market. The onset of the 1980s implied that Apple Inc had to change its marketing strategies. During 1982, Apple launched the first personal computer but performed poorly due the high price of the computer (Deutschman 2000). The following product launches witnessed initial success but follow up sales were not effective. The short-lived success was due to Apple’s creativity that saw the company engage in multiple product launches. However, maintaining market strength was a major problem for Apple. This is significantly due to the high prices of their products and ineffective follow up strategies of the company. Apple’s innovation saw them pioneer the Desktop publishing market, which was one of the critical success factors for the company. This is due to its advanced graphics and ease in user capabilities compared to other products available in the market. Having realized the bottleneck in their sale due to high price tags, Apple adopted the development of low cost products, such as the development of the first Laser Printer, which was offered at reasonable prices (Colvin 2009). Internal infighting within the company is also one of the significant causation factors that hindered the success of the company in its early years of business. This was practically evident between the years 1981 and 1985, whereby Apple was concentrating on computer projects that would be released to the market at lower prices. Internal wrangles within the company resulted to corporate wars that almost jeopardized the project. This was evident between Apple Lisa’s corporate shirts and Steve Jobs faction called the pirates. The infighting was to determine which product between Macintosh and Apple Lisa would be shipped and released to the market first. The Company decision resulted to the release of Apple Lisa, but again, the marketing strategies were not effective enough due to the high price tags and in ineffective product development that resulted to limited software capabilities, which did not match the price that the computer was selling. During 1984, Apple launched the Macintosh, which is currently considered as playing a critical role in the company’s success during the years that followed. Just like past product launches, the initial Macintosh sale were high, but follow up sales strategies were not effective, resulting to short-lived success of the product. Power struggles were a characteristic of the company’s top management (Wozniak & Gina 2006). This was evident during 1985 due to the differences between Steve Jobs and the Chief Executive Officer. John Sculley. Steve Jobs focused on launching untested products that had high price tags, while the Board of Directors was thinking otherwise. This differences saw Steve Jobs attempt to overthrow Sculley from the executive position. This resulted to Job’s resignation and formation of a rival company, NeXT Inc. It can be said that internal rivalries within the company was one of the factors that hindered effective decision-making and ultimately the success of the company (Wozniak & Gina 2006). The period between 1986 and 1993 saw the company reinvent its products in terms of prices and product orientation especially after the Macintosh Portable performed poorly in the market due to the size of the computer. Apple redesigned the Macintosh Portable to PowerBook in order to eliminate the ergonomic issues associated with the previous designs of their products. The same year saw Apple upgrade the software capabilities of its Operating system to improve usability and user experience by adding color. This reinvention strategy was a milestone to the success of the company as it resulted to increased revenue for the company. It appeared as if Apple Inc. was at the peak of their productivity; since almost all their strategies were successful, coupled with product released that did well in the market resulting to increased profits and distribution of new products (Frank 2000). Concurrent product releases by Apple did not seem to be successful, especially after the company witnessed the success of the PowerBook, Macintosh LC and Centris. The drawback associated with concurrent releases in different configurations confused the consumers of Apple products. According to Apple, different product configurations implied that the company was segregating itself to other competing brands such as Sears and Wal-Mart. Product differentiation from other competing models was catastrophic for Apple because of the consumers could not differentiate the models. At the same time, Apple attempted to diversify their products to targeted consumers such as digital cameras, video consoles, speakers and other digital electronics appliances (Colvin 2009). The failure of this product diversification strategy can be attributed to unrealistic market predictions by the Chief Executive Officer, Sculley. This strategy had a significant effect Apples market share in the computer and digital electronics sector, especially after the company had established a strong customer base on computing devices. The adoption of ineffective marketing strategies by Apple was an advantage to Apple’s Chief competitor, Microsoft Corporation. Microsoft was focusing on the development of cheap and interactive computer software for personal computers, while Apple was focusing on the development of expensive and richly developed computer software. The strategic plan by Apple was to depend on high profit margins and not numerous product sales. This did not report a positive response to their products and as a result, the company’s profitability and stock prices continued to go down. Apple Inc. should have focused on customizing their products to meet the requirements of both high-end and low-end products rather than ignoring the potential of low-end consumers; an opportunity that Microsoft capitalized to become one of the most profitable companies in the computing industry, beating Apple despite its strong customer base and richly developed computing devices. In addition, Apple’s management witnessed a series of product flops and late deadlines that tainted the reputation of the company (Colvin 2009). After subsequent product failures and a reduction in the profitability of the company, Apple embarked on a reinvention strategy between 1994 and 1997. Apple strategy was to develop product alternatives to the Macintosh, since it was most successful product to be ever launched by Apple. The most significant drawback that the company failed to put into consideration during the development of its strategy was that the Macintosh was becoming outdated, considering the dynamic nature of the Information Technology. In addition, the company was under tight competition from new comers in the industry such as Sun Microsystems and OS/2, which were more developed to meet the computing requirements of the consumers compared to the Macintosh platform. This meant that Apple’s major product line was to undergo a significant overhaul and massive development in order to meet the current technological requirements (Colvin 2009). In order to upbeat the competition, Apple embarked on partnership with other players in the computing industry. This saw the company partner with IBM and Motorola, which was later called the AIM alliance. The goal was to revolutionize computing technologies that would use the hardware from the IBM and Motorola and software from Apple. The main agenda behind the partnership was to upbeat the intense competition from Microsoft. This strategy was effective, but Apple did not put into consideration the requirements of the low-end consumers, since the AIM alliance opted to develop more powerful and portable computers, which were more expensive; instead of developing powerful and cheap desktop computers that Microsoft was investing in heavily. Several attempts to reinvent the Macintosh failed, meaning Apple had to deploy effective organizational structures in order to regain the company’s profitability. This saw the company made experience organizational restructuring characterized with massive layoffs and top management reshuffles that saw the company purchase Steve Job’s NeXT inc. in order to reinstate Jobs as the company’s advisor. Later strategies that the company deployed were aimed at restructuring the company’s product lines. For instance, during 1997, Steve Jobs fostered a partnership with Microsoft in order for Microsoft to develop versions of Microsoft Office that were compatible with newer versions of Microsoft Office. Apple adopted new approaches to its manufacturing strategies such as the build-to-order strategy using the Apple Store (Colvin 2009). Apple’s return to success can be attributed to the new marketing and product development strategies that saw the company redesign its Macintosh to iMac, and later development of other consumer devices such as the iPod and the iPhone. The challenge was to maintain the newly acquired success of the company in order to avoid previous associated with ineffective follow-up strategies. Apple deployed effective marketing strategies that resulted to the iMac selling approximately 800 000 units during the initial five months of its launch. Apple strategy to maintain the regained market share was through various partnerships in order to establish a consumer oriented marketing platform. For instance, Apple Inc. bought Macromedia’s software used in video editing called Final Cut, expanding the Apple’s market into video editing market. Apple influence in the video editing sector increased in the following years following its release of the iMovie and Final Cut Pro, which is one of the most popular video editing software. One of the most effective strategies deployed by Apple was to focus on a particular domain of product line, as for the case of video editing applications. Product diversification and specification played a significant role in ensuring Apple’s re-entry into the computing and consumer electronic market. In addition, Apple Inc began to develop products that met all the needs of the high-end and low-end consumers. For instance, the MAC OS X combined all the requirements that professionals and ordinary consumers would need in a computer application (Colvin 2009). The period between 2005-2007 saw internet collaborate with Intel in order develop computers that were powered by Intel-based processors. This decision by Steve Jobs was a redesign of the company’s products in order to eliminate the differences in the industry standards. This period saw Apple success as reflected in the price of its stock and the surpassing of Apple’s market cap to that of Dell, which is also a major product line in the computing industry. Apple’s market share has significantly increased during this period, although it did not manage to upbeat Microsoft’s dominance in computing technology. Another successful strategy by the company was the recent developments in product diversification to shift attention away from the initial focus on computers. This resulted to the development of mobile devices and consumer electronics such as the iPhone and Apple TV. The post PC of Apple denoted the company’s profitability (Wozniak & Gina 2006). An overview of the history of Apple Inc. reveals that the down falls of the company is due to the ineffectiveness of the company’s corporate strategies. Corporate decisions and marketing strategies deployed by Apple were ineffective during their deployment. For example, the unrealistic market forecasts of 1992 that resulted to product flops, late deadline and a tainted corporate image that made Microsoft Corporation took advantage of that opportunity to increase its market share. The return of Steve Jobs can be argued to be the return of profitability to Apple Inc. Each of the executives at the company had different perspectives towards the success of the company. The onset of the 21st century coupled with the return of Steve Jobs to the company was the dawn of Apple’s success after a series of product launch failure and misappropriates corporate strategies. In addition, the company product diversification to invest in consumer electronics apart from computers was a critical success strategy for the company. In addition, the company embraces innovation by attracting one of the best minds in the computing technology industry (Frank 2000).

There are various ethical concerns regarding the Apple’s corporate decisions. Apple has been for a long time been criticized regarding its commitment to environmental sustainability due to their continued development of hardware components using components that cannot be recycled. In addition, there are toxins in the hardware of their iPhone. Apple’s environmental concern is due to the inclusion of chemical toxins in their products. These chemicals are somewhat dangerous to human life. The company requires implementing policies that aim to promote environmental sustainability through elimination of toxic elements in the design of their products. The realization of success by the company implies that the company has the corporate responsibility of ensuring environmental sustainability and putting into consideration the negative effects that the company’s products have on its consumers (Wozniak & Gina 2006). Despite the need to achieve high success levels, the company’s labor practices have been under criticism due to the working conditions of the company’s factories. The criticism of the company’s labor practices is due to the allegations concerning the company’s concern to the needs of their laborers. For instance, one of Apple’s plants that manufactures iPod and other consumer electronics houses about 200000 workers in the same facility, yet some of the workers are reported to earn approximately $ 100 per month. In addition, the company policies require that the workers should live on the company premises, yet they pay rent to the company. Violations of worker’s rights is a common protocol in most the plants owned by Apple (Colvin 2009).

It is widely evident that the various phases of Apple’s growth depend on the corporate strategies and the corporate management. Corporate strategies are an effective approach to fostering success corporations. This is widely evident by the departure and the return of Steve Jobs to Apple Inc. The period that Steve Jobs was absent in the company resulted to lot problems in the company as evident by unrealistic market predictions, product launch failures and missed opportunities that resulted to a tainted corporate image. This translated to negative financial impacts to the organization that saw the stock prices reduce.

Colvin, G. 2009, The Worlds Most Admired Companies 2009, Fortune , pp. 89-96. Deutschman, A. 2000, The Second Coming of Steve Job,. New York: Broadway publishers. Frank, R. 2000, West of Eden: The End of Innocence at Apple Computer. New York: Penguin Books. Leavitt, D. 2007, The Man Who Knew Too Much; Alan Turing and the invention of the computer, New York: Mc Graw Hill. Wozniak, S & Gina, S 2006, iWoz: From Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It, New York: W. W. Norton & Company. Young, J. S. 2005, iCon Steve Jobs: The Greatest Second Act in the History of Business, New York: John Wiley and Sons.


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Apple Company’s Strategic Analysis

Introduction, apple’s vision and mission: old vs. new, the external environment and competition of apple inc., core competencies and sustainable advantage of apple inc., recommendations, works cited.

Apple is one of the leading multinational technology companies in the world. It was created by Steve Jobs in 1977 and had pioneered the computer industries in the 1980s. Apple singlehandedly created the smartphone industry by presenting the first iPhone in 2007. Associated with quality, innovation, and status, Apple products are highly sought after around the world, bringing over 230 billion dollars in revenue every year and making the company the world’s largest technological corporation by revenue and the second-largest smartphone manufacturer after Samsung (Khan et al. 955). The company’s total assets are worth well over 700 billion dollars. It employs over 123,000 people in Apple Inc. and affiliated companies as well as over 350,000 workers through its affiliation with Foxconn (Khan et al. 958). The company enjoys a high level of brand recognition, brand value, and customer loyalty. Under the visionary leadership of Steve Jobs, Apple managed to stay on top of the competition. However, with the death of the company creator and the subsequent ascension of Tim Cook as the new CEO, many began wondering if Apple’s advantage could be sustained in the long-term perspective. The purpose of this paper is to analyze Apple Inc. based on their strategy, their vision and mission, their core competencies and competitive values as well as the external environment.

Under Steve Jobs, Apple operated using a short, simple, and moving vision statement, which was “To make a contribution to the world by making tools for the mind to advance mankind” (Khan et al. 957). The core of this statement establishes the company as consumer-centric, as it is seeking to address the customer’s wants and needs by making tools for the mind. These values reflected in every innovative product that Steve Jobs’ Apple brought to the market. Every iPhone had a unique set of features that made it stand out – Apple was the first to pioneer the classic smartphone design, high-quality frontal and back cameras, fingerprint scan, face recognition, and a unique OS, among others. The company thrived on innovation, caring more about serving the customer rather than trying to maintain a steady position on the market.

Tim Cook’s vision and mission statements are much more conventional: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store and is defining the future of mobile media and computing devices with iPad” (Khan et al. 957) There is not a single mention of the customer, their wants or needs, or an overarching goal. Essentially, the new vision and mission statements that Apple goes by is a list of products and past successes. Apple turned from a customer-centric company driven by innovation to a product-centered supergiant concerned with keeping its leading position on the market through any means other than innovation.

Apple Inc. exists in a highly competitive technology market, which is rife with constant attempts at upgrading, innovation, and technological espionage. In order to remain at the top of the market, the leading company needs to constantly upgrade its products and services, as any innovation presented to the general public is likely to be copied by the competitors in less than half a year.

Apple competes with other companies in several areas of the technology market. The three largest segments where Apple holds a significant market share are the smartphone segment, which accounts for more than 60% of revenue flows, followed by Macbooks (7%) and iPads (6%). The remainder of the profits is associated with services such as Apple Pay and a myriad of smaller products that did not see large success on the market (Khan et al. 960).

The smartphone segment is where Apple Inc. is the strongest. It holds roughly 40% of market share in the USA, 50% of market share in Japan, 24% of market share in China, and 15-25% market share across Europe (“Smartphones”). In the first quarter of 2018, Apple generated over 61 billion dollars in iPhone sales alone. Its major competitors are Samsung, Sony, and Huawei, all of which are Asian companies. Samsung is the primary competitor with Apple in terms of producing luxury phones, and it holds 18.5% of the global market share. Its total number of employees as of 2017 is 489.000 workers (“Smartphones”). The company has a well-diversified array of products ranging from TV to smartphones, computers, and household appliances. Samsung is a vicious competitor. In terms of capabilities, Samsung phones tend to be ahead of Apple, but do not yet have the same status as Apple phones do (Cecere et al. 166).

Huawei is second in the line of competitors, with an overall 11% market share. It has over 180.000 workers in its employ and is a primary smartphone producer (“Smartphones”). The company prides itself on innovation and is stated to have a goal to take Apple back step by step. It enjoys the support of the Chinese government as well as access to Chinese cheap labor markets. It offers smartphones in all price ranges, thus being able to grasp a much larger market. Its Flagship smartphones are capable of competing with Apple in terms of innovation and performance (Cecere et al. 167).

Sony holds over 7% of overall market share in the global smartphone market. The company’s flagship smartphones, the Xperia line, have always been known for their excellent cameras and fast processors, which caters a certain niche on the market. Sony’s greatest strengths lie in product diversification, soft alliances with other Korean tech companies, and the ability to integrate its technological advancements from other fields into its newest smartphones (Cecere et al. 167). Sony’s number of employees stands at 128.400 workers (“Smartphones”).

In the laptop and computer market, Apple has to compete with many giants such as HP, Dell, Lenovo, Asus, Acer, and many other major companies in the segment. Although MacBooks have their own unique features, these features are not enough for the company to reinvent the industry as it did with smartphones, in order to claim a significant market share (Cecere et al. 170).

Apple’s core competencies include the capability for innovation, a famous brand name along with a loyal customer base, as well as a solid financial and production base, which comes with being a multinational technological giant (Khan et al. 965). The company’s primary competence lies in its capability for innovation, which has always been the selling point for iPhones and other Apple-branded products. Having a famous brand along with a loyal customer base ensures that Apple can generate higher revenues by charging extra money for brand and luxury products, effectively getting more money for the same product. In addition, having a loyal market ensures relatively stable market share. Lastly, the financial and technological base of the company provides the capacity for the creation of products en-masse at a quick rate as well as the potential for adding new products into the production line in order to claim new markets.

Apple’s sustainable advantage, due to the company’s focus on smartphones, has to rely on constant innovation. Due to the presence of powerful and viciously competitive smartphone companies on the market, Apple’s only way is to stay ahead of them by promoting innovation in both hardware and software design for their smartphones. Should iPhones fall behind in both, it might as well herald the end of Apple, as the company cannot sustain itself on brand name alone (Khan et al. 965).

The shift from innovation to reactive retention in Apple’s market strategy may have buried the company’s greatest sustainable advantage. The last few iPhone models, including the current flagship model, iPhone X, did not bring anything remotely innovative to the market. At the same time, the “groundbreaking” invention of wireless headphones and the removal of the headphone jack has been widely regarded as the most hated innovation in the history of the smartphone market.

Apple’s current sustainable market strategy largely revolves around marketing and using its brand name to sell mediocre innovative efforts as something incredible. It is based on generating hype and inflating the expectations of buyers while reinforcing their perceptions of exceptionality. This strategy is already showing signs of failure, as new phones do not generate the same amount of hype as before, while the company’s market share has been steadily plummeting (Khan et al. 963).

Lastly, in order to maintain its competitive advantage, Apple decided to try and curb the advancement of other companies rather than trying to actively improve its own design features. The company is engaged in a myriad of copyright lawsuits for questionable reasons such as the overall shape of a smartphone, the slide-to-unlock feature, the tap link feature, and several others (Khan et al. 958).

Apple’s maintainable competitive advantage was built on generating groundbreaking innovations in every product offered to the market. However, true innovations cannot be churned out on a consistent basis, making them a poor substitute for a sustainable market strategy. The lack of other means of sustenance paired with an inability to generate innovation is what setting Apple behind. With the company centered on a single line of products, the company is doomed the moment they suffer several consecutive failures in a row. Samsung and Sony have no such fears, as they possess a diversified line of products to fall back on. Therefore, in order to ensure long-term success, Apple has to do the following steps:

– Diversify its product line to tap into the new markets (Rothaermel 111). Although Apple is a luxury company selling high-end items, it can use some of its assets to create a daughter company specializing in cheaper smartphones in order to claim new market shares.

– Abandon unnecessary lawsuits and address the complaints about utilizing cheap Chinese labor force and materials from questionable sources in pursuit of super-profits. An honorable reputation goes a long way toward creating a sustainable advantage (Rothaermel 125).

– Return to being a consumer-centric company, rather than a product-centered one (Rothaermel 39). Past achievements mean nothing in the quickly changing technological market. Only by offering value and true innovation to the customers would Apple manage to stay on top of the competition.

Cecere, Grazia, et al. “Innovation and Competition in the Smartphone Industry: Is there a Dominant Design?” Telecommunications Policy, vol. 39, no. 3, pp.162-175.

Khan, Uslaman Ali, et al. “A Critical Analysis of Internal and External Environment of Apple Inc.” International Journal of Economics, Commerce, and Management, vol. 3, no. 6, 2015, pp. 955-967.

Rothaermel, Frank. Strategic Management. 2nd ed., McGraw-Hill Education, 2015.

“Smartphones: Statistics and Facts.” Statista . 2018,

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Locus Assignments

Unit 7 Business Strategy Assignment - Apple Inc.

Unit 7 Business Strategy Assignment - Apple Inc.

Introduction – Apple Inc.

Apple Inc. is an USA based multinational company which deals in electronic products like laptops, mobile phones, smartphones, tablets, music players, etc. The company also builds its own software which provide users with unique and user friendly interface such as Mac OS, iTunes, Face time, etc. In terms of revenue, Apple is the second largest information technology company after Samsung. The company operates in around 14 countries with more than 420 retail stores at present (Dunne, 2013). The report analyses the current business strategy of Apple and suggest new strategy and the resources and timeline require to implement it.

Explain strategic contexts and terminology – missions, visions, objectives, goals, core competencies

Mission – A mission statement states the purpose of the organization. It tells the people the main reason for the existence of the company. Vision – A vision statement states the future aspirations of the company. Vision is something which drives the company to achieve its goals. A vision may be hypothetical in nature and may not have a realistic base but it should motivate the employees to work towards it. Objectives – Objectives of a company are long term for example 5 to 10 years of goals tangible or non-tangible, which the company would like to achieve. Goals- Goals are tangible objectives which are set up for short period may be half year or annual goals based on which the performance of the company and individual is measured. An organization evaluates the performance based on the goals that were set for the employees, teams and organization in the previous cycle or year. Core competencies – Core competencies are values which an organization set up which differentiate it from its other competitors doing the same business. Business Strategy: Business strategy can be defined as the long term business planning done by an organization in order to meet its objectives. Strategies can be competitive in nature which organization make in order to hold competitive advantage over its competitors or it can be in relation to CSR activities to strengthen relation with stakeholders in order to increase reputation and brand value so as to achieve long term sustainability.

assignment about apple company

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1.2 Review the issues involved in strategic planning

Strategic planning: Strategic planning refers to the planning which an organization makes to formulate and implement new plans which will drive their business further. Strategic planning can be profitable or non-profitable in nature. Non-profitable planning refers to the various Corporate Social Responsibilities the organization participates into so as to make its stakeholder happy. This is done so as to maintain good relation with its stakeholders for long term sustainability. Some of the key issues with Apple strategic planning are: Business environment: The business environment keeps on changing and hence it becomes difficult to plan a particular strategy. It is always better to be flexible in approach and adapt to the situation and review and revise the planning from time to time in order to meet the objectives set before the start of business strategy. Economic Fluctuations: The economy is the most dynamic aspect which keeps on changing from time to time. The events like economic crisis and recession are something which cannot be predicted. Thus, business planning gets adversely affected because of these situations as most of the companies are not prepared for it. Technological advancement: The companies like Apple which is working in the field of technology faces serious issues because of the highly dynamic nature of technology especially in recent years. A new technology becomes obsolete in few years, sometimes in few months; hence a long term planning makes no sense in such a competitive and changing environment. It is always better to make short goals and be innovative in nature to cope up with this dynamic nature of technological changes. Political Factors: Being a global player, companies faces tough challenges because of the laws and legal factors which are different in different countries. The government keeps adding new clause and modify the existing laws keeping in mind the welfare of the people which can affect companies’ objective negatively. The profit margin of the company can be affected because of legal formalities which binds the company while operating in different countries. Hence, political factors play a big role in hindering business planning. Competitors: A company strategy is based on the action the company will take considering the fact that other things remain constant. However, the change of strategy by competitors can affect companies’ strategy to considerable affect. It is always better to plan a strategy keeping in mind the behavior of competitors in the market and revise the strategy from time to time.

1.3 Explain different planning techniques that organizations can use.

The different planning techniques which Apple INC can use can be well understood with the help of BCG growth matrix. These four areas of BCG matrix growth rate in terms of Apple INC are explained below (Schneiders, 2010): Stars: Stars are those business units which shows high growth rate and also has high market share value attach to it. It is always beneficial for an organization to invest in such units. The iPhones and iPad are the two products which Apple should concentrate on making. Question Mark: Question marks are those business units who has high growth rate but low market share value. Apple TV is one such product which has not been able to establish on global platform. Though it has huge potential and thus growth rate is high, but because Apple faces issues with ecosystem, they are not able to occupy TV space. Dogs: Dogs are those business units which neither have high growth rate nor do their value of market share is high. An organization should stop investing in such business unit. Apple Mac based desktop and hard drive based iPods lie in this category. Apple desktops are no longer in demand iPods have also lost its appeal due to high competition and technology enhancements. Cash Cows: Cash cows are those business units which have been in the market for longer period and hence their growth rate is slow but because of brand value, the market share have high value. Currently, Apple Mac based laptops lie in this section.

Figure 1: BCG growth matrix analysis on Apple Inc.

The second planning technique is Strategic Planning and Action Evaluation matrix (SPACE matrix) which helps in identifying what type of strategy should be adopted by a company out of the four viz. Aggressive, conservative, defensive or competitive based on four areas of analysis also known as strategic dimensions explained below (Graham, 2008):

Internal Dimension:

Financial Strength:   Apple is one of the most reliable companies in the world whose market share has grown four times when compared from 2008 to 2012. The company is known for its quality and has also shown a consistent growth in terms of revenue generated.

Competitive Positioning: Apple focuses on producing variety of products and ensure good quality. However, the market share of the company is less because of less penetration of the company especially in the developing nations. The company has an efficient network of suppliers and the customers are loyal to the company as most of the Apple product buyers prefer apple products over others.

External Dimensions:

Environmental Stability: Since the dynamic nature of the technology followed by high competition at global market, Apple faces key issues to its stability. The company is known for its innovation, however, its high prices makes its demand inelastic in nature.

Industry Strength: Since, Apple is a company which is not in debt, the company is financial stable. Moreover, the company can expect huge growth rate as it still needs to penetrate in Asian market which offers great opportunities for Apple to expand.

Figure 2: SPACE matrix analysis of Apple Inc.

In SPACE matrix, the competitive positioning and Industry Strength are drawn on X axis while, financial strength and Environmental Stability are drawn on Y axis. It is clear, that based on the analysis, Apple lies in 1 st quadrant which means the company needs to follow Aggressive business strategy to increase its profit margins and ensure long term sustainability.

2.1 Produce an internal organizational audit of Apple evaluating their strengths and weaknesses

An internal audit of an organization can be well understood by doing a SWOT analysis over the organization. SWOT analysis on Apple INC. is described below (Wonglimpiyarat, 2012):

  • Marketing capabilities of Apple: In 2012, Apple was awarded the CMO Survey Award for Marketing Excellence. Apple makes sure that the customer are provided with a product which they wanted the most. The key focus is to judge what people want and to present the product in most creative manner which depicts the qualities of the product in the best possible manner to increase its appeal.
  • Strong hold and high distribution network in USA: Apple has good relationship with the largest ISPs of USA which help them to strengthen their hold and increase distribution network. Apart from that, Apple is also opening Data Centres at a rapid speed.
  • Reputation and Brand Name: With delivering high quality product and offering the right product by being highly innovative in nature, Apple is one of the biggest brands in the world. With 118 billion dollar brand value, Apple has been the best branded company in the world according to 2014 Best Global Brand Report.
  • Vertical Integration: From making its own operating system to the softwares and smartphones along with innovative apps, Apple has been able to control the whole supply chain. This has given Apple the freedom to be flexible in backward as well as forward integration.
  • Incompatible with other OS: One of the biggest weakness of Apple is that its smartphones and other products like laptops and iPad work only on iOS which is the operating system designed by Apple, hence the scope of usage becomes limited. Windows on the other hand being more users friendly and flexible has been able to be a big success because of its high compatibility with products of different companies.
  • Price of product is high: Being a highly reputed company delivering quality product, Apple has never compromises on quality. As a result, its products have been costlier compared to other companies, which has been difficult for people of all segment to purchase its product.
  • Low distribution network in Asian countries: Since the company have recently started its business in Asian countries, it has yet to establish itself in these countries. The company has a low distribution network because of low data centres and service centres which makes it less demanding in these regions.
  • Lack of Innovation: The most important aspect of Apple has been its highly innovative products. However, because of highly dynamic technological development in recent past, the company has failed to be innovative, which can clearly be seen in its latest iPhones which does not have much differences compared to previous versions.

2.2 Identifying opportunities and threats present in external environment

Figure 3: Porter’s five force model

Porter five force model analyses on Apple Inc. is explained below (Porter, 2008):

Threat of New Entrant – Since Apple invest high on research and development and also on advertisement and setting up of brand value, it is difficult for new companies to pose threat to the company. Competitors – Apple has always been the first company to come up with new ideas like the introduction of touch screen (iPhone) and iPad. However, the rival companies follows the same trend and introduces the same kind of features at much cheaper price which created a tough competition for Apple and pushes them to come up with new ideas to keep their product differentiated from others. Threat of Substitute product: Consumer does have options to choose from. In computing world, consumer can always go for Windows operating system which is compatible in 90% of the computers. Similarly, Samsung and Sony MP3 players are alternatives for Apple’s iPod, iPad much cheaper substitute is Samsung Tab while Nokia, HTC and Samsung smart phones provide similar features like iPhone at much cheaper prices. Supplier – The unique material supplied by the supplier to enhance the quality of Apple product have been a differentiator all these years. It helped Apple to launch unique products compared to other rival companies. Buyer Power – Apple has been able to gain customers in American and European countries however, Asian countries still choses other products because of high price of Apple product. Identifying Opportunities and Threats from Porter’s five force analysis on Apple Inc


  • The high growth and demand for smartphones and tablet is one of the best opportunities available for Apple. Asian countries offer huge scope for growth with little compromise on the quality and additional features which will help Apple to lower its cost of products while selling them in these markets.
  • The integration of iCloud technology is a big innovation which lies in front of Apple in order to have competitive advantage over its competitors.
  • The appeal for Apple products against its other substitutes offer Apple with huge opportunities to make good use of its reputation and brand value while operating in European and American countries.
  • Acquisition of small companies will not only help Apple avoid new entrant to the market, but will also help it to grow its network and reach out to people where awareness for Apple products and its reputation is less.
  • As it can be seen that rival companies in the business of smartphones and tablets like Nokia and Samsung are much cheaper and cover major market of Asian and African countries.
  • Rapid changes in technology resulting in minimizing the competitive advantage which Apple holds with its high innovative methods has been another threat for the company going forward.
  • Android OS has grown immensely over Mac OS because of being an open source with more user friendly and free apps compared to Apple, which has hampered Apple’s market and continues to pose big threat.
  • Competitors have also moved into online music store similar to Apple which has also hampered its business in providing online music stores to its customers and become a threat to Apple.

PEST analysis for environmental audit of Apple Inc. (Hasan, 2013)

Political Factors – Since Apple has more sales in countries outside USA, its sales are affected with those countries which do not share good relations with USA. Moreover, Apple manufacture its products in many countries like China, Czech Republic, Ireland, Korea, etc. and thus any conflict of USA with these countries affects Apple sales to great extent. Economic Factors – The high inflation rate and low purchasing power of consumer’s results in low Sales of Apple products which are still considered to be luxury products. Strong dollar value also results in low profit margin for Apple in other countries. Social and Cultural Factors – The demand for smartphones have been a boost in the sales of iPhones. Developed countries where people have high standard of living looks for quality product and brand value. However, developing nations like Asian nations still prefer cheaper products offer by rival companies. Technological Factors – Technology has been highly dynamic in nature and hence and being a market giant in technology, Apple has to be consistent in terms of new innovations to be ahead in the market. The 4G internet network and cloud computing are some of the current technology which will be in demand so Apple has to make sure that they offer these products ahead of its competitors with better features.

2.3 Explain the significance/importance of stakeholder analysis

Stakeholders – Stakeholders are people who are affected by business activities directly or indirectly. Those people who have invested in the organization to purchase the shares of the company are known as the shareholders. It is important for a company to make sure that most of its stakeholders are happy so as to maintain good relations with them and increase long term sustainability of the company. Importance of Stakeholder Analysis: Stakeholders are the driving force of any organization. To ensure long term sustainability, it is important for any organization to maintain good relations with its stakeholders. The reputation and brand image of the company improves with healthy relations with the stakeholders. Sometimes, the company also need to formulate non-profitable business strategy to make sure that all the stakeholders are satisfied and happy with current operations of the company. Hence, stakeholder analysis plays an important role for any organization while formulating new business strategies (Brugha, 2000). Stakeholder analysis for Apple Inc. is done below (Carroll, 2014): Investors – Since, Apple do invest a lot in research and development and advertisement to sell its product, it is important for them to maintain a good profitable ratio in order to persuade the banks and other investors to invest in their company. Suppliers – Since, most of the raw material is purchased on credit basis by Apple, it becomes essential for them to share the sales, inventory turnover ratio, etc. with the suppliers. Customer - Apple should take regular feedback from its customers about its product and price and also should ask them what new feature they are looking for so that the same can be applied while coming up with new business strategies. Employees- Employees in Apple are provided with good working conditions. The employees are paid high and are offered all type of facilities at office to keep them relaxed and motivated at the same time. The employees are not pressurized by the company which helps them to deliver better results Government and Local Communities – The government plays an important role in any organization including Apple. The government looks into the Annual Reports of the company so as to understand the profit margins of the company and the tax paid by the company to ensure legal and ethical functioning of the company. Local communities also make sure that the company focuses on other aspects of business like environment friendly ways of working to make sure that nature is not affected by the business. Apple also offer many job opportunities in various parts of the world to ensure satisfaction to all its stakeholders.

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3.1 Analyse the possible alternative future strategies of Apple relating to substantive, limited growth and retrenchment.

The four type of growth strategy as part of limited growth which Apple can adopt can be understood with help of Ansoff matrix (King, 2012):

Limited growth strategies

Market penetration – Market penetration is the approach adopted by a company to sell its existing products in the existing market. In case of Apple, the sale of iPhone by consistently upgrading the features and models is the strategy which they have adopted for market penetration. Market Development : Market development is selling of existing product to a different market. It is important for Apple to understand that the average age of people is increasing and hence the people which Apple use to target i.e. people between 15 years to 35 years might reduce with passage of time and hence it is important to offer these products with added functionality to different class of people of different age. Product Development : Product development refers to selling of new product in existing market. It is important for Apple to come up with new ideas related to 4G network and cloud based computing which is compatible in all its devices and can support most of the application which is the demand in current market. Substantive Growth : Substantive growth strategy means to implement a strategy which can result in exponential outputs to boost the profit margin and become a global player. Horizontal Integration : Horizontal integration means to merge or acquire a competitor or company which is functioning in the same value chain. Apple shows horizontal integration in the late 1990s when the company started using cheap manual labour of other countries to produce the raw material for electronic products produced by them. Vertical integration : Vertical integration is of two type, backward integration and forward integration. Backward integration is when a company start to control the supply chain from very beginning in order to reduce the cost of the product. Obviously, producing something on its own will cost less compared to outsourcing it from other companies. Apple has been successful in vertical integration because of the software and mobile applications that are configured in Apple products. Apple Store, Mac iOS Store, iBook, iCloud, etc. are few of the examples which show the various software and online services provided by Apple (Quinn, 2013). Diversification :  Diversification is the most risky strategy out of the four as it involves selling of new product to new market. Thus, vertical integration is beneficial for the company and can have great results if the company can launch the new product at cheap prices to attract consumers in Asian countries (Schoemaker, 2012). Unrelated Diversification : Unrelated Diversification is to establish in an industry which is completely different from what the company is currently doing in a completely different market. Apple has not yet looked for unrelated diversification. The main focus area for the company has been electronics and computing devices. The Company, however, can make use of unrelated diversification and can set its foot in completely different fields like retail, banking, oil and petroleum, etc. to gain maximum advantage.

Defensive strategies

Retrenchment : Retrenchment is the business strategy to stop investing in those business units and sell its assets which are not incurring profits or making losses. As mentioned, Apple should immediately stop producing those business units which are not incurring any profits and should channelize the funds into faster growing and demanding products.

3.2 Select an appropriate strategy Apple can pursue for its future growth.

Future Strategy of Apple: To expand its business in Asian countries and increase its distribution network in these regions in order to achieve substantial growth by following the approach of Diversification. Diversification as future strategy for Apple: It is important that Apple introduce cheaper smartphones with comparatively lesser quality and introduce them into the developing nations where standard of living of people is relatively low and the demand for smartphone is very high. However, in order to achieve these following points need to be covered to ensure appropriateness in the strategy: Suitability: Apple needs to ensure that it can negotiate on its quality for some of its product and launch cheaper devices into the Asian market. The people in Asian countries prefer price over quality as it has been seen. Asian countries are mostly developing and hence the purchasing power of people is less. High priced handsets and iPads do attract a certain segment of people but to make the products suitable and available to all the segments, Apple has to look into more diversified products starting from lower range with reduced quality or features to high end products (Schoemaker, 2012). Feasibility: The Company need to make sure that more brick and mortar offices, data centres, and service centres are opened so that they can reach out to maximum number of people in these countries. One major drawback is that people are not able to find proper service centres to get their smartphones repaired or serviced. Hence, it is always essential to be available in maximum locations possible in order to make sure that expansion in Asian countries is more feasible. Acceptability: Apple is a known brand and hold high reputation. However, it is amazing to note that many people are ignorant about the quality of Apple in Asian countries. This is because of less distribution network of Apple. Therefore, Apple needs to have good relationship with the ISPs and network providers and also with its competitors in order to increase its marketing and promotions. With more awareness, people will accept Apple more and will know the quality and service of the company for which Apple is best known for.

4.1 Compare the roles and responsibilities of different level of strategy in implementing the strategy adopted in 3.2.

Roles and Responsibilities of implementing new strategy of increasing their stores in Asian countries: Corporate Level: The senior management which includes the Board of Directors and the CEO of the company are the ones which take the first decision in relation to implementation of any new business strategy. The senior management looks into the financial performance of the company as well as non-financial aspect of satisfying various stakeholders. Hence, at top level, the senior management should look into all the data collected from marketing researchers and plan a 2-3 years long strategy of expanding its business to Asian countries. They should make sure that their plan of operation is acceptable by most of the stakeholders and action is taken after convincing each of them. Business Level: At business level, the corporate manager job is to convert the strategic direction given at corporate level into concrete strategy and objective. To expand business in Asian countries, it is the responsibility of Corporate Managers to identify the most promising market area and segment to touch so as to reach out to maximum people with least resource invested. It is their job to find location for construction of new offices which can reach out to maximum people, which distributor to contact and connect with to increase the distribution network, etc. Functional Level: The final execution takes place at Functional level where the regional managers or functional managers come into picture whose job is to give proper execution to the plan. Their job is to make sure that the strategy is implemented properly with least effort within the stipulated time or not. In case of Apple’ strategy to expand its business, it is the job of regional managers to make sure that construction of brick and mortar offices is done properly. The Human Resource Management team will look into the recruitment process and training and development to make sure that human resource is ready to take in charge once construction is completed. The sales and marketing manager needs to make sure that proper marketing and promotional activities are completed before the launch of new stores and data centres.

4.2 Evaluate what resources will be required to implement Apple’s chosen strategy

Some of the important resources which Apple will require to implement their strategy are: Physical: The Company needs to buy land and infrastructure to set up new brick and mortar stores in the Asian countries. Thus, investment will be made to produce these new stores. The company can also look for acquisition of existing store instead of building it from scratch which will save lot of time. Also, Apple required estimating the amount of material required, security systems and other equipment required to make their implementation feasible. Human Resource: Apple will require new employees as the expansion will take place. The company will require new software developers and managers who could look after them. Also, the company will require new employees who will look after the stores. It is essential to recruit people with right skill and qualification. It is also essential to mix youth with experience in order to have diversified team which gives more efficiency and synergy. Training and development needs to be carried out to make new employees understand the value and core competencies of the company. Equipment/Technology: Apple need to product new product which requires both time and money. Moreover, the Apple needs to implement latest technology at its new stores as part of store management. Apple needs to make sure that the software, apps; electronic devices are based on latest technology with features which are in trend and as per the liking of the people. Useful apps as per the preferences and taste of people encourage the customer to buy the product. Intangible resource: The brand name and reputation of the company should be maintained and the marketing team should bring out the awareness among people about the quality of products and services of Apple. Finance: It is essential that Apple estimate the cost required implementing their strategy. The company also need to hold certain stock which the company can sell to its new customers after its launch. The company needs to purchase new equipments, products and new technology.

4.3 Discuss the importance of targets and timescales to monitor the successful achievement of the adopted strategy for Apple.

Importance of timescales:.

Measurement of performance: Timelines help a company understand the performance and efficiency of its resources. If a team or individual fails to do certain task in stipulated time period means the efficiency is low. The targets set by the company should be such which can be achievable within the time period and the employees should be focused to achieve their objectives within stipulated time. Future Strategy: Time lines help a company to implement future strategy. Formulating and implementing strategy and deciding time lines are estimated based on previous implementations. Thus, these timelines help company understand how much time is required to carry out each task so that they can estimate proper time lines while formulating new business strategies. Human Resource Development: Measuring the achievements based on timelines and rewarding high and efficient employees maintains competition level among all the employees which increases the efficiency as a whole. Time-scales also help the organization to reach out at each employee and look into his or her performance. Weak employees are trained hard while efficient employees are rewarded. Thus, the overall performance of efficiency of the company also increases. Some important targets which the company should set up to monitor the success of its new strategy are:

  • Firstly, the research and development team should analyse the market and come up with forecasted results so that Apple can understand how much resource is required. Analysing the market may take around 5-6 months’ time.
  • Secondly, once the company has a good picture about the resources, recruitment and hiring process to hire new employees should take place. Recruitment process generally takes around 3-4 months’ time.
  • Thirdly, the purchase of new land to construct building for setting up of new offices and stores or to acquire an existing building to set up offices require considerable amount of time. Thus, the company will require 5-6 months’ time.
  • Fourthly, the company will also require new products to be manufactured and delivered in the newly constructed stores. This can take around 6-7 months as electronic products with added and updated features to suit the liking and preference of people in Asian countries will require considerable amount of time.
  • Finally, the company needs to look for marketing and promotion through advertisements or collaborate with mobile connection or internet providers to increase their distribution network in these countries. This will take 2-3 months’ time.

Figure 4: Gantt chart for timelines that need to be set for implementing new strategy.

Thus, to implement the new strategy of expansion of business in Asian countries requires around two years’ time.

It can be concluded that being a product differentiator and unique has helped Apple to expand its business in the American and European countries. However, their policies of not collaborating with other companies and their software not compatible with other hardware have been a big weakness for the company. Moreover, high prices for Apple products have made it difficult for Apple to penetrate in market of developing nations, where consumer prefer low price over good quality and brand value. Hence, Apple needs to look to reduce its price while selling their product in developing nations like Asian countries.

Brugha, R., & Varvasovszky, Z. 2000. Stakeholder analysis: a review. Health policy and planning, 15(3), 239-246. Carroll, A., & Buchholtz, A. 2014. Business and society: Ethics, sustainability, and stakeholder management. Cengage Learning. Dunne, P., Lusch, R., & Carver, J. 2013. Retailing. Cengage Learning. Gonçalves, V., Walravens, N., & Ballon, P. 2010, June. “How about an App Store?” Enablers and Constraints in Platform Strategies for Mobile Network Operators. InMobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on (pp. 66-73). IEEE. Hasan, M. R. 2013. Apple Inc.-An Analysis: PESTEL analysis, Porter’s 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehensive analysis of share performance of Apple Inc. GRIN Verlag. Hinds, P., Sutton, B., Barley, S., Boose, J., Bailey, D., Cook, C., ... & Tabrizi, B. 2010. Apple Inc. in 2010. King, S. 2012. Apple’s Growth in Chinese Market. Porter, M. E. 2008. The five competitive forces that shape strategy. Harvard business review, 86(1), 25-40. Schneiders, S. 2010. Business Deconstructed-Apple Inc.

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MSCI 311 - Assignment 3 - Apple Computer's organization structure

Recruitment and Selection Process of Apple Company Expository Essay

Introduction: apple recruitment process, apple recruitment and selection process, conclusion: recruitment and selection process of apple company, works cited.

Management is a broad practice that entails the organization and harmonization of activities and practices in a firm especially in regard to the organization’s policies, plans, and objectives. It encompasses functions like planning, organizing, staffing, directing, and controlling. The human resources and management is an aspect of management that is very essential in every organization and falls under the staffing function of the general management process.

It focuses on aspects like recruitment, coordination and control of the people working in an organization. Human resource management is associated with issues like hiring (recruitment and selection), benefits and compensation, motivation and communication, performance management of the employees and training among others. This paper looks into the recruitment and selection methods in Apple Inc. Company and their appropriateness.

Apple Inc, which is the organization of choice in this assignment, is a multinational corporation that is involved in electronic and computer software manufacture and supply. Being a well known company and whose ventures are affected by advances in technology, it becomes important to have the best employees who will ensure that the company grows at per with technological advancements.

It is a company that values her employees very much as it recognizes the fact that they are the driving force towards the organization’s success and prosperity. The human resource department in this corporation aims at recruiting people with the best computing skills and knowledge. The process of recruitment and selection is a very critical aspect in every organization and should therefore be taken seriously since it touches on the most important resource of an organization, the human resource.

This is so because it is the people in the organization that help in the utilization of other resources to ensure that excellent performance is achieved and hence maximum profitability brought about by the efforts put forth by the employees. If efficiency, effectiveness, and economy within the organization are to be maintained, then the human resource must be handled well since it is the one responsible for this.

The process has to commence with appropriate recruitment and selection which allows for hiring of qualified and appropriate employees (Anonymous 1). There are different methods that could be applied in the recruitment and selection of employees depending on their suitability and the decisions of the management body.

The methods should at all times go in line with the organization’s policies and goals. Some of the methods include; external recruitment methods where the particular firm or organization establishes some links with other firms that deal with recruitments, for instance, professional career organizations and looking for applicants outside the organization.

There are also internal recruitment methods where the management would consider posting a position internally to check whether there exist some potential in the existing employees that could fill the available vacancies. The recruitment process is generally divided into four sub processes which are; requisition, sourcing, selection, and closure.

Apple Inc. Company utilizes both internal and external recruitment and selection methods in an effort to enhance its workforce. Some of the selection methods employed include interviewing where the job applicants or the short listed candidates are subjected to some tests in the form of questions with an aim of gathering adequate information regarding the candidates such as things about their abilities that could otherwise not be ascertained from applications and other documents, for example, confidence.

The interview could also be combined with some practical tests that help gauge clearly the skills possessed by a candidate since general question and answer interview procedure may not be appropriate as the job applicant could only be vast with the theoretical aspect as opposed to the application part that is very essential when it comes to Apple Inc. Corporation.

Work samples is the other method that is applied in Apple Inc. company and entails assigning some mini tasks related to the actual job in the selection process. This is a very effective selection method as it helps get a clear picture of the particular candidate as the work sample is taken as a representative of the real job and hence it facilitates informed and appropriate decision making in regard to selection.

Assessment centres on the other hand are procedures applied in the selection process that aims at maintaining objectivity and justice in the selection process to the highest level possible. They work by the assumption that no single method of selection could be totally effective and hence combines several methods in an effort to minimize errors that could arise as a result of relying on a particular method. This method is very efficient and effective although it is relatively expensive and time consuming (Edenborough 2).

There is also the employment of psychometrics as a technique in the recruitment and selection process. This entails the mental analysis of the particular candidates through the use of psychometric instruments.

This method aims at gathering comprehensive information that may facilitate the understanding of the individuals hence allowing for prediction of their behaviour and enhancing informed decision making in regard to recruitment and selection. The psychometric instruments are designed in a manner that they are able to gather the specific skills required for a particular post.

It is a method that is appropriate and associated with the following benefits; it enhances the accuracy of selection hence maximizing the organization’s performance, it promotes the retention of the employees in the organization, which is very crucial through matching their abilities with the job assigned and avoids the costs that could be incurred by the individuals and the organization as a whole as a result of poor recruitment decisions that would lead to inefficiencies which in return would necessitate a repeat of the processes.

It also optimizes individual’s abilities and talents by focusing on development activities in the organization and allows for better career growth management through its ability to match the personal aspirations and capabilities with the opportunities present in the organization, the end result being job satisfaction and excellent performance of the organization as a whole (Edenborough 4).

The recruitment and selection processes are very challenging and should be done in a careful manner with appropriate methods and techniques to ensure that the hired employees are the right ones in terms of qualification and experience.

The methods decided on should always put into considerations the organization’s goals and objectives and the purpose of the recruitment and selection process to avoid any divergence or loss of focus. The recruitment and selection methods and processes should as well ensure that the right individual is hired in the right place and at the right time to facilitate efficiency, effectiveness and economy in the organization which in the long run enhances productivity and profitability.

Anonymous. ‘‘Apple Incorporated Recruitment Process’’. 2011. Web.

Edenborough, Robert. Assessment Methods In Recruitment, Selection & Performance: A Manager’s Guide To Psychometric Testing, Interviews And Assessment Centres. UK: Kogan Page Publishers, 2007.

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  • Psychometric Tests in Human Resources Management
  • The Psychometric Survey Method Concept
  • The Applications of a Psychometric Approach in the Study of Personality
  • Psychometric Testing in the Employee Selection Process
  • Psychometric and Personality Testing in Companies
  • T he Role of Confidentiality in Psychometric and Educational Testing
  • Psychometric Indicators in Employee Evaluation
  • The concept of psychometric testing
  • Psychometric Evaluation of the Family-Centered Care Scale
  • Employees Recruitment and Selection: Personality Tests
  • Knowledge Management: Strategies and Practices
  • Violence in Shakespeare's Works
  • The KPC’s Management Style
  • The Aspects and Activities of the Human Resource Management
  • Cultural and Ethical Contingencies of Leadership


  1. Strategic Analysis of Apple Inc Assignment

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  2. Assignment On Apple Company

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  3. Unit 7 Business Strategy Assignment

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  4. Apple Inc

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  5. Apple company ppt

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  6. Apple Business Model Analysis

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  1. Introduction Of Apple Company Assignment And Summary Essay Example

    Apple had worldwide annual sales in its fiscal year 2006 (ending September 30, 2006) of US$19. 3 billion. The company, first incorporated January 3, 1977, was known as Apple Computer, Inc. or its first 30 years. On January 9, 2007, The company dropped "Computer" from its corporate name to reflect that Apple, once best known for its computer ...

  2. 549 Apple Inc Essay Examples & Topics about Apple Company

    Founded in 1979, Apple Inc has become the largest IT corporation by revenue. In your Apple Inc essay, you might want to analyze its background and history or focus on the role of Steve Jobs in the company's success. Another idea for your assignment is to describe some of the Apple's most famous products. A good option for your Apple ...

  3. Essay About Apple Company

    Apple Company. Apple inc. came into being during the April 1, 1976; the company was incorporated during the January 3, 1977, as Apple Computer Inc. Apple Inc. is one of the key players in the computer and digital electronic industry. It is a multi-national corporation based in the United States; it focuses on the design of computer software ...

  4. Apple Strategic Management: Planning and Management Process

    Epoch times Washington, D. C. staff. Special Edition-August 2007. This essay, "Apple Strategic Management: Planning and Management Process — Apple Company Essay" is published exclusively on IvyPanda's free essay examples database. You can use it for research and reference purposes to write your own paper.

  5. Apple, Inc. as a Multinational Corporation: Strategy and Management

    Apple has one of the highest brand equities in the world. Apple marketing strategy is based on Steve Job's philosophy that customers do not always know what they want. They focus on installing innovative features and capabilities in their products, so it makes customers to want Apple products (Apple, Inc., 2018).

  6. Apple Company's Strategic Analysis

    The smartphone segment is where Apple Inc. is the strongest. It holds roughly 40% of market share in the USA, 50% of market share in Japan, 24% of market share in China, and 15-25% market share across Europe ("Smartphones"). In the first quarter of 2018, Apple generated over 61 billion dollars in iPhone sales alone.

  7. Apple Inc.: Company Overview

    Apple headquarters is located in Cupertino, California. "As of September 28, 2013, the Company had approximately 80,300 full-time equivalent employees and an additional 4,100 full-time equivalent temporary employees and contractors. Approximately 42,800 of the total full-time equivalent employees worked in the Company's Retail segment ...

  8. (PDF) An Overall Analyses of Apple Company

    Jan 2016. 149-150. Jie Cao. Jie Cao, Feng Qin Sun. (2016) Strategic analysis of Apple company based on the swot analysis. Sciences and Technology Innovation Herald,13:149-150. Income growth,net ...

  9. Strategic Management Assignment

    Strategic Management Assignment - Apple Inc - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Scribd is the world's largest social reading and publishing site.

  10. Apple, Inc Case Study for Strategic Management

    Apple is, "according to the Best Global Brands 2020 ranking, the most valuable brand remains. Apple with an estimated value of almost $323 billion while the second and third positions are. taken by Amazon and Microsoft respectively" (Ro. 2020). Strategic Recommendations. Apple has been able to create loyalty between them and their customers.

  11. Organizational Analysis (A Case Study of Apple Inc.)

    Abstract. The essential components of carrying out an organizational analysis (a case study on Apple Inc) include evaluating external factors that can affect the organization's performance as well ...

  12. (DOC) Apple assignment

    At Worldwide Developers Conference (WWDC) on June 9, 2008, Apple announced the iPhone 3G. It was released on July 11, 2008, this version added support for 3G networking and assisted- GPS navigation. In June 2011, Apple overtook Nokia to become the world's biggest smart phone maker by volume. On October 4, 2011, Apple unveiled the iPhone 4S ...

  13. Apple Company Analysis Report

    Apple Company Analysis Report. Name Institution Course Professor Date. INTRODUCTION. Apple Company is a technology company that deals with soft wares, consumer electronics, and services to do with online. Apple Company was founded in 1976 as an apple computer company and incorporated as Apple Computer (Tien, 2019). Apple became public in 1980.

  14. Apple Case Study

    Executive Summary. Since Apple was established in mid 1970s, its popularity has become immense especially in computer technology industry. Its full potential was realised when it shifted its focus from marketing and promotion of computer products to development of innovative industrial design in modern electronics, unique hardwares, operation system and application softwares and services.

  15. Research Assignment Apple Inc

    Research Assignment. The company that will have the main focus of this research it is Apple Inc. This research aims to have a deeper understanding of the company structure and relate financial concepts learned in class to the chosen company, as instructed by Professor Fernando.

  16. Unit 7 Business Strategy Assignment

    Apple Inc. is an USA based multinational company which deals in electronic products like laptops, mobile phones, smartphones, tablets, music players, etc. The company also builds its own software which provide users with unique and user friendly interface such as Mac OS, iTunes, Face time, etc. In terms of revenue, Apple is the second largest ...

  17. Apple Inc Company Report

    Apple also has software which include Mac OS, iOS, iTunes and safari. It was founded by Steve jobs, Steve Woznick, Ronald Wayne. Apple has 500 retail stores (2018). Net income of apple is US$59.531 billion (2018). Apple annual revenue of worldwide of year 2018 is $265 billion.In US apple is the first company which valued at over US $1 trillion.

  18. Apple Company's Present and Future

    Exclusively available on IvyPanda. Apple Inc. was started by Steve Wozniak, and it has grown into a multinational company. The Company is located in California U.S., and it designs and manufactures IT software and hardware. The current CEO, Steve Jobs and Steve Wozniak founded the company in April 1976.

  19. Assignment on apple company final 01

    Page 1 of 9 Introduction Apple Inc. is a multinational organization that specializes in the production of consumer and business computers, electronics, and software. The foundation of the company was laid on April 1, 1976 by three individuals named Steve Jobs, Steve Wozniak, and Ronald Wayne by creating the Apple computer. The company was then incorporated on January 3, 1977.

  20. BM2002- Assignment Apple Company

    INDIVIDUAL ASSIGNMENT - Apple Inc. Company. ACADEMIC YEAR: 2020 STUDENT NAME. Hew Hui Jue. STUDENT ID 00018664 COURSE. Principles of Microeconomics. Table of Contents. 1 General: Apple Inc. 1 Introduction; 1 Size of Apple Inc. 1 Type economic goods Apple Inc. produces; 2 Discussion.

  21. MSCI 311

    Management document from University of Waterloo, 6 pages, Critique of How Apple is Organized for Innovation Assignment 3 November 26th, 2023 MSCI 311 1 1. There is a large difference between divisional structure and functional structure. Apple has denied the notion that companies should shift to divisional stru

  22. International HRM Case Study: Apple Inc.

    Recruitment and Selection Strategy for Apple Inc.'s International Assignments. According to Suutari and Brewster (2000), international assignments entail three discrete phases. The first is the pre-assignment stage. It involves the selection and preparation of employees for deployment. The second is the 'actual' assignment.

  23. Apple Entrepreneur Camp

    Apple's Entrepreneur Camp was first launched back in 2018, focusing then on app-driven business owned or led by women. The latest edition is geared to developers from Indigenous backgrounds ...

  24. Apple INC

    group assignment company report - apple inc strategic management ( mgt657) faculty of business management bachelor's in business administration (hons) finance group name : team alpha group member : 1. aaida nabiihah binti zuraidin (no matrics: 2018273074) 2. nor aimie nabila binti yusrin (no matrics: 2018439288) 3. nur syairah binti mohd halim

  25. Recruitment and Selection Methods in Apple Inc

    Apple Inc, which is the organization of choice in this assignment, is a multinational corporation that is involved in electronic and computer software manufacture and supply. Being a well known company and whose ventures are affected by advances in technology, it becomes important to have the best employees who will ensure that the company ...